Transcription
Colleagues, good afternoon. My name is Kirill Yandovsky. I am the head of SEOindovsky SEO. We are primarily involved in promoting websites in the USA and the United Arab Emirates. You can read about me on this slide. In general, in recent years, since 2016, I have been exclusively engaged in foreign promotion. Well, primarily, yes, of course, now we also get Russian-speaking projects, but still, 80% of our projects are the USA and the Emirates.
Today, what I would like to talk to you about is why it is important to promote as many products and services on a website as possible. This video is aimed more at business owners or marketers, not SEO specialists. Why? Because the decision on which products to promote, which products not to promote, which services to promote and not to promote, is mainly made by either top managers or heads of marketing departments. And, therefore, with this video, I am addressing you, heads of marketing departments and all other managers who are involved in the company's direction, right?
Look, why is it important to promote as many products and services on a website as possible? Ideally, all of them, whatever exists in your niche. That is, if, for example, here is a simple example. If you are promoting yourself, say, as a Mercedes salon, then ideally, you should promote all Mercedes models, regardless of which ones you currently have in stock. That's it. And now we are talking precisely about this.
So, Google values sites with the largest assortment. It's probably not a secret to you that if we type in some products into Google, we first see very large sites, like Amazon, right? Well, if we talk about Russia, it's Amazon, Wildberries, Yandex Market, again, they are always in the first places. Why? Simply because they offer the maximum assortment. And a person, let's say, who is going on vacation, and he went to buy a mask and snorkel, he will immediately also order swim trunks, and a tent, and a pot, and something else, that is, a suitcase, and will not go to another site. That is, he can order everything there, satisfy all his needs there. And Google strives to satisfy all the needs of its clients in this way. Its, well, clients, I mean visitors, of Google. And therefore, it values sites with the largest assortment and places those sites with the largest assortment at the top. That is, those sites that are most likely to satisfy all the needs of a visitor who came and entered a query into Google.
Second, this point concerns informational sites more. Google wants to provide users with complete information. That is, Google is generally interested in giving the user the most comprehensive information on their query immediately, if it is an informational query. Therefore, it places sites that provide maximally comprehensive information on a given query in the top positions. And, in fact, this AI overview, which we have been seeing lately, is created for this purpose. It simply takes sites that are in the top, makes a summary of the information from these sites, and presents it in such a block. That is, it follows the path of disclosure, that is, maximum disclosure of information.
Next. Third. Google loves authoritative sites with a large amount of traffic. Large sites are, as a rule, precisely that. That is, if, let's say, you sell Mercedes and you have only one Mercedes in stock, and you have only posted one page about this Mercedes, and you have a competitor who owns a fleet of 20 Mercedes, and he has also written about 50 more and created pages for them, then, of course, Google will give him the traffic. It is not interested in a site with one page about one product and about two or three products. And the larger your site, the more interesting it is to people, in fact. The more information it has, the more it is linked to. And there is more trust in it, both from people and from Google, and from neural networks too. That's why, the larger your site, the more trust it inspires.
Fourth. Google likes it when an online store is frequently mentioned on other resources. And sites with a large product matrix or a wide range of services, as a rule, have more mentions. Well, that is, if you have 10 services, then you can place, say, 10 links to yourself, from even one site. That is, well, this is a link to such and such a service, this is a link to such and such. And if you have 1,000 services, then, firstly, every person interested in your topic will find some service for themselves. 100%. Secondly, there will be significantly more links to you as well, at least in social networks. The probability of links being placed on your material, links to your site will be much higher.
Everything I have told you now applies to promotion in neural networks as well. Often now, both clients and just people come for consultations. How do we get promoted in neural networks? Well, simply do everything I've said. The trust of neural networks is the same as the trust of search engines. And neural networks search for information in search engines in exactly the same way. They, well, if we take ChatGPT, for example, it accesses Bing, it accesses Google, in order to get information.
So, that's all for today. That is, I have told you the most important conclusion that can be drawn from my report today, which is that you should promote not only the products, not only the areas that you want to sell. To get to the top positions in Google, you must promote all areas that exist in your niche. Even if something somewhere you are not interested in selling, you can always partner with someone. You will always find a place for the client. But getting to the top is much more difficult.
Well, subscribe to our Telegram channel. The Telegram channel is mine and my SEO agency Indovsky SEO. And what? All the best. Bye-bye.