Transcription
One interesting feature you always encounter if you do something innovative is there are people who are invested in the status quo who are looking for reasons to reject the innovation.
I can remember for the first 25-30 years of my life, everybody who drove a manual car basically had a litany of reasons why automatics were bad. What I noticed over time is that every single person who ended up buying an automatic car never went back to a manual.
And I would argue that the same phenomenon is now playing out with electric cars, which is that obviously if you've just bought a petrol car, or you're not planning to replace your car, or you can't afford an electric car, you are going to effectively preserve your self-esteem by what you might call defensive opinion making, which is latching on to every negative opinion in the Daily Mail about why electric cars are a problem.
What I notice, however, is the same thing as with automatics, the same thing as with air fryers, okay? Everybody who gets one never really goes back. And the current figures are that of people who buy electric cars, something like 98% of people go on to buy more electric cars.
I've always thought that Amazon, rather than just listing ratings, should also list repeat purchase figures because the only really reliable measure of product quality ultimately is not the people who buy the first time round, it's the people who go on to buy again.