Transcription
This is a great conversation with Amber Shaw, who's a business coach that's created a curriculum and a coaching program that helps new health coaches launch their business in 6 months, which I think is awesome. 6 months is a really great length of time to kind of get anything major done in your life. And if you're listening to this, then you're a health coach or an aspiring one, and you probably want to get out there and help people. And Amber and I talk about this. It's objectively daunting, but there's a series of steps that you simply must take. And I don't say that to make it sound easy. Why would you know how to do that? So anyway, Amber put together this really cool six-month curriculum that gets you from zero to your first paying clients in six months. It's called the health coach client blueprint, and you can learn more about it at primalhealthcoach.comhcccb. But for now, let's enjoy this conversation with Amber Shaw.
Hi, I'm Aaron Power. I'm a health coach, a health coaching educator, and mentor, and your host of Health Coach Radio. This podcast delves into the art, science, and business of health coaching. Whether you're aspiring to land a coaching dream job, or to embark on your own entrepreneurial adventure, we cover it all. Our mission is to help you grow your career, elevate your income, change the lives of the clients who need your help, and leave a lasting mark in this rapidly growing field. It's time for health coaches to make an impact. It's time for Health Coach Radio.
All right. Hey, Amber. Great to see you.
>> Yes, girl. Good to see you.
>> So, I'm really excited to chat with you. I generally am excited to chat with business coaches because, you know, I as a health coach educator, health coaches come out, you know, guns blazing, ready to help people, but they just struggle to launch themselves. There's, you know, you know this because this is what you do. like the the struggles of putting myself out there and I don't know what I'm going to do and I don't know my niche.
>> So, you are a a health coach yourself and a business coach working with health coaches. Give us just a little bit of your backstory so we can be brought up to speed here.
Yeah. You know, I love this conversation because exactly what you just said. You know, it's like I think it's something that a lot of like a lot of people don't talk about. What I mean by that is like okay, so you have this idea that you want to become a health coach, right? And oftentimes it's either out of like your own transformation or experience or maybe you've seen a loved one go through something or you've just got real a real passion. But ultimately you make this decision, this brave and courageous decision that you want to help people, right? And so you go through you you go through all you know the course, you the courses, you get the certification, you do the things and then it's like well like now what? Right? Because what nobody really talks about, especially if you are wanting to use kind of the online space to create visibility for yourself. And I think in this day and age, a lot of people, one of the attraction things for wanting to become a coach is that you can you you have the ability to work from wherever. Of course, there's brickandmortar type of situations where you're working in person, but I think a lot of people get into health coaching, which also like wanting to be able to kind of work from wherever and kind of run their business from wherever. And I think that like this whole idea of launching and becoming visible and like everything else that has to come after actually getting the certification like getting clients, sales, social media growth, maybe just visibility in in person like what that looks like. Like nobody really talks about that. That actually is like the hardest part of becoming a coach. And so and so we oftentimes this is where people get stuck and they feel like they're spinning their wheels. So anyways, I just say all that to say like I am so excited to have this conversation, especially so excited to talk about some really exciting things that we've got coming up at Primal to really support this new coach who's looking to launch. So yes, I wanted to share that, but let me give you a little bit background on myself.
So as you mentioned, I am a boardcertified health and wellness coach. I started my first coaching business in the wellness space. I was helping women over 40 in the sustainable fat loss space. I did that. I ran that company. I left corporate America. I was like many of the listeners listening to this maybe started their coaching job as a side hustle. I left corporate America after my side hustle really grew to be a a a a business that was showing me promise and and profitability, right? And really that happened for me within the first year. I grew a six-figure business within the first year of launching my coaching business. Now I I don't share that to to say that that's what happens to everybody. I share that though just to show what's possible like when you have a plan when you have a strategy when you have a proven method when you are learning from somebody who knows how to do it then that is what's possible and so I ran that business for a good I guess from about 2019 to the beginning of 2024 and then I did a massive pivot and I really started all over again. I decided to lean into business coaching. I do business coaching in a couple different arenas. I'm coaching health coaches and then also in my personal company coaching divorced women. And so now I am teaching new coaches how to launch their business which as we said can be the hardest part. So that's really what led me here.
Amazing. Well, I I do appreciate you you and anyone who does this work helping new coaches to launch because you know I I dabbled in it. I tried I tried to motivate coaches to get started. I don't have what it takes. I don't have the business coaching brain and you do actually one thing I wanted to just pick your brain about is because you mentioned you know you you built your weight loss program in a year within a within the first year and you you were careful to say this isn't the norm but this is what happened to me but I mean like would you put a time frame or if you were going to you know guide a coach to you know exhibit some patience and persistence what sort of time frame do you think a person should should reasonably expect to see some growth.
Now I am going to speak specifically about using social media as the primary sales mechanism for getting leads because that is my experience. Now, you know, that's you obviously can be building out your coaching business. You know, if you are doing like a brick and mortar, working with a doctor's office or whatever that looks like, it's a little bit of a different model, but speaking specifically for the coach who is wanting to yeah use social media and the on and it create an online business in a sense. You know, I think that from what I see in my with my students and what I what I think is kind of like a realistic time frame. Now, let me let me preface this before I go into that. I'm gonna be honest, though, and I don't know how else to say this, but I have yet to see a coach be successful in the online space without having a mentor or without taking a course. I have you I mean have you seen anybody seriously like I I I mean I have never and I know Jill talks about our our business mentor talks about that all the time like I have never seen anybody do it and do it well and make money without guidance.
>> right I would say definitely not now you know you got into Instagram 10 years ago.
>> but now I mean why would any this is the question this is the thing I think is what you're getting at is like why would you know how to do this.
>> like well that's exactly right and see that's what a lot of people especially Again, if we are just talking about specifically like the online space,
>> you know, what people don't talk about is like, okay, like like I was talking about just a few minutes ago, like getting your coach certification's awesome, right? That's great. However, but what people don't talk about is if you want to use the online space to grow your business, what you really then have to become is a digital marketer. Like what you really have to understand is content creation and digital marketing. And those are not skills that you just inherently know. I mean this there that's a whole other skill set that you have to learn and the online space is very nuanced. So not only are you finding your way of like trying to like being a new coach now again you have to become like a master content creator, you have to become a master salesperson, you have to become a master marketer. Now if you're a brand new coach, I'm not trying to scare you, okay? Like seriously, I want to just validate you if you're struggling because this is hard. And this is why I said and this, you know, when I said like we've yet to see somebody do it and just do it well on their own because when you're trying to hodge podge all these different strategies and you're trying to kind of DIY your marketing plan and your marketing strategy and all of that like you it just it doesn't work because it's it's there's just so much to know.
>> Yeah.
>> Yeah. Absolutely. So, well, I want to go back though and answer your original question which was okay. So, then how long like what what can what can coaches what can coaches expect? And I'm going to speak from from the sense of having a plan and like and working with somebody either working with somebody directly or taking a course or whatever that looks like but getting support and teaching you how to you know increase your visibility and how to get clients and all of that. I would say that, you know, I know for me with my clients and especially like what what you know, what in what I teach in and and and in this primal course is that I will say that like I once clients have once new coaches have really established who it is that they're working with, right? Who does it that they want to work with? What their niche is, meaning what exactly is the problem that they solve? And then they have a very clear process, meaning like a signature method. They've got their personalized framework. This is actually something that I teach in depth in the health coach client blueprint course for Primal. I'm so excited about that. But once they've got that that framework mapped out, well, now the next step really is to start kind of start building that community, start getting, you know, leads, start really start getting eyes on your content, really start growing. And I would say that my experience is is once we really start getting some traction and growing your visibility, you know, I usually see coaches from like just like just starting at ground zero, I would say within about 3 4 months being able to have your first client because you've got something that you can sell and you have a strategy behind who you're talking to and what exactly it is you're offering. Now again, notice my words of like having a strategy and a plan. That's the difference. Now, do I think that having your first client around 3 4 months is very doable? Absolutely. My clients typically are getting their first client after 3 4 months. So, you know, that that's easy. That's that's income right there. And then I would say typically by the time for a new coach to really probably get to like consistent 10k months, I do think we're talking about a year, like sometimes longer. I mean, would you agree? Do you feel like that's kind of like a good time frame as far as like what do you think? I mean, for me, that's what I see. I I did that a little bit sooner, but I had, you know, a 20-y year back 20 years 20 year background in sales and marketing before I went into coaching. And so, I think that that helped.
>> Right. I actually love your timeline to be honest with you. My timeline has always been a little more conservative like I would say, you know, hang on to your day job for three years,
>> you know, but to get it to the point and maybe that's a different way of saying a different thing, but it's sort of like, you know, you we're not going to jump all in and burn the boats on this brand,
>> but for like for me for about year three, it was like I can solidly walk away from my my main gig now. I didn't walk away from my main gig even though I was making six figures at that point. I was doing consistent. I didn't walk away for it for two years. I held on to it and worked this as a side hustle. And then even when I left it was
>> I I it was still a leap of faith, but I was like, "Okay, I can see now that this is promising and I need to devote my full attention." So I So I agree like any coach that tells you like any business coach that tells you, "Oh, you're going to be making 10k months in the next six months." They're lying. It's not true. I would say it's closer to like minimum a year. I would say minimum a year to start making like 10k months.
>> Yeah. I I I really like that timeline. I I really I think it's I think it's reasonable. Also, 3 to four months to get your first client is like the blink of an eye kind of. I the thing is I want to validate to coaches that feel like it's taking forever, but really it's not like you know it's that old Gary Vee quote. I think it was Gary Vee who said if you want to do something for the rest of your life, don't quit after two weeks. So to put in three or four months of effort to get a client who who just can't wait to work with you is in amazing that would never happen on your own.
>> Well, absolutely. And this is one of the one of the the things that before kind of the the flow of which I'm I'm I'm teaching in this course again, I'm like I'm so on fire for this course. Like seriously, you're you guys going to hear me talk about it all throughout this episode because I just this is seriously like the most robust kind of gold standard course for launching your coaching business. I mean everything that I have paid, you know, hundreds of thousands of dollars for over the last years in growing my business, just even my experience and grow in growing two online businesses and also just in coaching clients. I mean, I have put everything in here. And so one of the things that we talk about in this course and this is I think something that a lot of new coaches way underutilize is they way underutilize their current network. And I think a lot of times and this is something like in this course before I even get into okay now let's grow on social media spend I spent a lot of time talking about different ways that you can kind of utilize your current network for getting your very first client because your very first client can and should come from somebody that already knows you and trust you or maybe an acquaintance. And I think what stops people from like utilizing that network is because they're like, "Oh my gosh, but I don't want to be what would what will people think of me?" They're they're afraid of putting themselves out there. What will people think of me or I don't want to bother them? They kind of have this idea of like a doortodoor salesman, you know, something like that. And they just don't want to do it. But in reality, I mean, the really you really kind of relying on your network. Maybe it's your just the your social media page of your friends and family. it's people that you work with or whatever and just people that you meet at the gym. I teach you in this course how to talk about your offer in a way that just feels natural and authentic and it's like, hey, basically like this is what I'm doing like and in in a very easy and organic way that doesn't feel so salesy. I think a lot of people are afraid to talk about their offer because they're afraid they are going to be be salesy and so you kind of miss out especially in the beginning of being able to work with somebody kind of like a warm lead that already kind of knows you. So yeah, I go back to again this fully backs up my statement of like being able to get your first client in the first three to four months. Abso freakingutely because the first three to four months and is all about really defining your niche, getting more clear on that, defining your ideal client, t mapping out like your, like I said, signature method or framework or process. Really thinking about your offer and what that looks like. And now it's like once you've got all that, well, you've got what you need to make a cl to get a client. Bottom line.
>> Yeah.
>> Yeah. I love that. I love that perspective of leverage the people who you know who are following you already, your friends, your family, your acquaintances. It's so interesting because I feel like
>> what what the hesitation would be potentially. I'm I'm just extrapolating. So, hear me out. But
>> yeah,
>> oh, you know, I'm embarrassed or it's a little, you know, to to tell people that I'm pivoting into this new career path and right out the gate that's not the energy that we need here. What do you mean you're embarrassed? Like, plant the flag in the ground. Say, I'm now a health coach, friends and family. Here's who I help. Here's what I can help you with. And there's definitely somebody on in your acquaintance list who needs that help. Yeah. And here's what this is what I find. The reason why they are even like embarrassed sometimes or like a little bit unsure or like the lack of confidence is because they themselves are not crystal clear on exactly the problem that they solve and exactly who they're helping. So they don't even have like a little elevator pitch ready of like if someone would be like, "Hey, what are you doing?" Like, it's you should be able to be like, you know what, I'm super excited. I just launched this company. I'm helping women over 40 sustainable fat loss. Like something like some quick little oneliner and they don't have that in kind of in in in their bank to immediately pull and so then they freeze.
>> Yeah.
>> Right. They freeze. They don't know what to say. And especially in the beginning when you are trying to do it on your own and you're fumbling a little bit about around kind of nailing some of those foundational fundamental pieces of the business, right? who am I helping and what's the problem I'm solving and who and and like how do I do it? And so then again, they just freeze. So they miss those opportunities because they're not confident even speaking about their own business because they trip over their own words. And so then they say nothing. And so this is why it's so important even before well and then then this is what happens. Let me back it up. Then that happens and then they decide that they want to get on social media and then they wonder why they're not getting eyes on their content. You We're not even confident talking about it to like somebody you know at the gym. So, if you're not confident talking to if you know about somebody at the gym or talking about to somebody you know at the gym, you we should not be getting on social media yet. Like, let's wait. Let's let's hammer some things out. Then, let's do this.
>> And let me also say one thing about that, though. I'm not saying don't read between the lines, listeners, and think that I'm saying that you have to have everything perfect before you get on social media. That's not what I'm saying. In fact, the way that I coach people as we are in this first, especially those first couple months of really thinking through our niche and our ideal client, the goal here is to get it about 75 to 80% of the way there. Like just have a general working idea kind of having in fact this is one of the things that we do in the course is in the beginning we talk through like kind of what I call a working IEL statement and that's just enough to like kind of get us going and get the momentum and start building out our program and our process. And then once we've got it there, now it's time to take it to social media. And that will allow us to start testing and refining and get a little bit more solid in some of these foundational pieces. And so to your point about like just feeling like unconfident or embarrassed, I mean, I think that's that's exactly what holds people up.
>> 100%. No, that's a good point.
>> Okay. So you you've built up this incredibly robust course that not only teaches but but guides and coaches and mentors co health coaches to launch their business, get their first client, the health co health coach client blueprint. I've got a website here, primalhealthcoach.comhccb health coach client blueprint. That's hard for me to say, but we're good. We're good. And I I would love to just run through this incredibly robust just really this confidencebuilding product development oriented curriculum that you've created here if we can just module by module high level if you're cool with that.
>> Yeah.
>> So let's start module one. Clients are only seeking expert help. So this is this is the expert locking in on your expertise.
>> Yeah absolutely. You know the reason why I wanted to start here before we started diving into a lot of the tactical stuff and I I will say this you know one thing about this this course is yes it is a very confident you know confidence building course for sure but that's because it is a literally a stepbystep strategyheavy course and the one thing that I know about confidence is confidence comes from action not just from thinking about it right so I in this course we're definitely giving you the you know the step by step and that's why I wanted to start with module one about really claiming your expert identity is because before we really get into the tactical stuff, you yourself as the coach need to own that you are the expert and you need to start thinking in terms of a specialist or an expert, not just a generalist, right? Nobody hires a health coach. Now, hold me, hold up. Let me explain that. They hire health coaches, but health coaches who help with very specific problems. Okay? It's very rare that somebody is going to hire a health coach just for like better health for women. Like it it people because that's not what people are googling. That's not what people are going to pay money for. We really have to get start getting our head around if we are really going to start getting clients, which is this is what this entire course is about, right? A rinse and repeat system for getting clients and launching your business. You yourself have to start thinking in terms of an expert. And so that's where we start is is is how do we start really starting to think big picture about the clear problem that you solve, which is really going to be the foundation for your niche and your offer and your marketing. And that that's that's first module where we start.
>> I love that. I I've I've shared this before to health coaches that I that I speak to. This idea of you have to declare yourself an expert. And you know, the the quote unquote imposttor syndrome comes in. You know, to be honest with you, I don't necessarily want to talk a ton about imposter syndrome today because I just feel like it's been spoken about so many times. But yeah, point is
>> you have to be an expert. I I get it that you feel shy about that, but literally no one's hiring you unless you're an expert.
>> Yeah. And you are an expert in something.
>> Yes.
>> Absolutely. Yeah. Yeah. Health Coach Radio listeners, have I got a treat for you to get 72-hour free trial access to Primal Health Coach Institute and a 50% off coupon code to the How to become a health coach virtual summit featuring video interviews with over 30 industry experts. Visit primalhealthcoach.com/hcr today. The second module is one that I feel like gets people get hung up on for way too long. So this is the niching niche alignment map you call it.
>> This has helped people I say niche. Maybe you say niche. We we're going to go with all pronunciations. All pronunciations.
>> I say niche. We're good. We can say niche on this one.
>> Perfect. So t take us through how you help the coach clarify their niche. you know, when it comes to a niche, because I am really of kind of the the belief that listen, if you're going to start your own business, you better love what you do, you better be excited about what you do. And so, kind of the place that I always like to start with new coaches is, listen, I always like to ask this kind of million-dollar question, which is like, okay, if you could just dream big and think about your dream business, I don't want you worrying about the how, right? That's my job. I teach you the how of how to execute it. I just want you to think about the what. like if you could think about your dream business and who you would love to help, who would that be? What would that be about? And and really starting there. And so really in this module, it's it is a combination of really helping new coaches to take their story, their experiences, their expertise, their passions, their interest and where is that perfect intersection between that and market demand. Right? And that is what we are, you know, really exploring in this offer or in this module is tapping into what do you want to do and then what's there a need for and and where is that intersection? Now the cool thing about being a health coach is there's pretty much a need for pretty much every niche out there when it comes to health coaching. Okay? Like and if you're not and you normally if you're not getting traction, it may be because you're actually too general, right? We need to even get more specific, right? So, I think that this is just in this module, this is just a really good, you know, great opportunity to really answer one of the foundational questions of building out your business and launching your business is what's the problem you're solving, right? And also like who getting really crystal clear on your ideal client and who is it that you want to work with and and just really starting to to think through through that lens of what you know, what lights you up and what where does your expertise lie and and what does the market need?
>> Cool. So on the on the product market fit thing, what what do you recommend there? Is it sort of a market research activity that they're going to do?
>> Yeah. So it's a little bit of that. It's it's we I take them through some different brainstorming exercises, some different tools, exercises to kind of get your wheels turning to really tap into again like your expertise and experience. And then also then we take that and then how do we validate it in the market? In fact, that's a whole lesson in the the course is like actually how to, you know, some different some different ways to actually validate that niche in the market just to make sure that you know it's what people are wanting, it's what people are searching, it's what people are googling.
>> Cool. Oh, amazing. Gosh, this is so nice and method like methodological, you know what I mean? So, it's
>> it's a process. It's a framework. I think that for folks, a lot of folks, not everybody, having these sort of sort of tasks to complete helps them feel more anchored in the process.
>> Yes. Yeah.
>> We get to module three, which is the core offer framework.
>> So, say more about that.
>> Oh, yeah. So, and I love what you said about it's very like methodical because you're right like I really did when I sat down to really craft this course, it was like okay from start to finish like if somebody like one of my, you know, my thinking back me and my business or new or my, you know, my students that come to me like with brand new beginners, like what is the process that I take them with all the way from like hey, I've got this idea or hey, I've got this certification all the way to getting your first client and that and that's really kind of the flow. So really now that we've got some clarification on, you know, your niche and who it is that you're helping. Well, now it's time to really dive into building like answering the question, how do you help people, right? Like what is your process? What is your offer? And this is where we are going to from the ground up in real time. And and this is what I love about this course and the way that we've set this up. It is a combination. It's, you know, it's a six-month course. It's com it's education and implementation. And so I am there building out the business with you in real time. And so and so this is where we get to build out your first offer, which as beginner coaches, it is a your signature. It is highly recommended to start with a one-on-one offer. And in fact, I go into a whole lesson about why why do we do that? Why do we start with one-on-one and not with group and and not with, you know, some digital courses and things like that. And so in this we we go step by step for not just how to create your offer, right? And and we talk about pricing and we talk about deliverables and we talk about actually how to deliver it, you know, technology and all of that. But then we also then need to talk about something very very important from a messaging and marketing standpoint which is what is how do we take your signature coaching offer and and really attach like a signature method to it or a signature framework. Now having a signature method or a signature framework like so my signature method in my personal business when I coach people through starting their coaching business it's the 3C method. Now, I'm not going to break that down, but I wanted to just share that acronym, the 3C method. And so, it's a it's a proprietary method that I use in my business. And the reason why I have that is because number one, having a signature method or a process is the fastest way to build trust with your ideal client. People want to know that you got a system and it's not just willy-nilly, right? People want to know that it's a proven system that works. Also though, having a me a signature method is what's going to make you stand out in the marketplace because nobody else has your method. So, you know, this is where we get to at this module. This is where not only are we going to create your offer from the ground up, we're then going to look at it through some marketing lens, right? and marketing goggles and figure out how then can we start. This is the beginning of starting to work on the messaging and positioning of your offer so that you can start to present it right and start to get it out into the marketplace.
>> Amazing. Yeah. We got to have this tangible thing that we're quote unquote selling so we can talk about it. Yeah. And I will I will say, you know, I'm I'm a weight loss coach, but if I say I'm a weight loss coach, that doesn't hold a ton of interest or quite frankly value because it's like, oh, what? Like macros. But if what I if I say, oh, I've developed a weight loss method for women over 45, now I've got someone's attention a,000%. A thousand%. Like, I've developed a, you know, weight loss method that can, you know, X Y and Z or whatever that is, right? And that's that's exactly right. And that's that's exactly what we're working on in this module.
>> Cool. All right. Module four, the lead to client blueprint.
>> Oh, yes. Okay. So, I love this so much because this is exactly where we I am going to share the framework and the exact steps for how do you start to tap into your existing network to get your first one to five clients. This is where we're going to talk. I know we already we mentioned that just a little bit ago, but this is the module where I am breaking that down. And notice I am I am teaching this before we go into the next module which is all about visibility and social media and all of that. But because again going back to what I just said which is you know number one I think really using your existing network to get clients in the beginning is important because it's going to give you some momentum. I think number two, it's also going to give you the opportunity to test your offer in a little bit more relaxed space before you start really putting it out there for everybody to see. It's also going to give you an opportunity to like make to to tweak and refine and get some real honest feedback from people that you know or acquaintances that you know. It's just a it's a low pressure way to like beta test the offer whether or not you charged for that or not. And so I do recommend charging for it, but that's a whole other conversation for a whole other day. But yes, so this is where in this lead to client blueprint, this is where I break down exactly how to get your first clients without even creating your visibility plan.
>> Hell yeah. Love it.
>> Yeah.
>> I also, by the way, like that you snuck in there like, "Yeah, you should be charging for this."
>> Yeah, you should be. Yeah, we're not Yeah, exactly. That's right. We're not giving away free
>> module five I'm really really excited about. I don't know why I'm so excited, but this build a business toolkit. So this is where you're actually teaching the coaches how to use some of the tech tools.
>> Oh wait, so that one is build the the toolkit one that is like module seven. So the one module five is the next one is client visibility system.
>> So the client visibility system I got to tell you I'm actually super fired up about this one. Now this is one of the more longer and more robust modules because I am teaching you everything I know and proven systems for growing on social media. I mean, I'm talking step by steps for how to create a real, how to write a caption, how to sell in your stories, how to use polls in your stories for market research, how to have DM conversations. I mean, we are doing it with social media in this module. And you know I got to tell you this the exact systems that I have used in my business that I think really were responsible for such massive growth even when I pivoted this you know back in 2024. I'm teaching it all. Like I'm so excited to to share this module. But that's exactly what module 5 is about is creating your specific visibility plan specifically how it relates to social media.
>> Oh my gosh, I'm so excited you're teaching this because I've tried to teach it. I'm not good. I'm just gonna keep reminding people that I'm not good at this. That's why we have business coaches in the in the world, right? Like one of the we we hear this in our student community a lot, which is, well, I've been posting on Instagram, you know, on social and nobody's liking it or commenting and my my audience isn't growing. And it's like, well, simply simply posting isn't, you know, quite enough to get you there. There's there is strategy.
>> What's interesting, and I I hope everybody listening to this is like on the same level as we are, but like Amber and I both have grown our business. I spe spe spe spe spe spe spe spe spe spe spe spe spe spe spe spe spe spe spe spe specifically on Instagram like yes there are other platforms but that one is the one.
>> It's the one for coaches. I'll tell you that. And I can speak from that from experience because I first started my coaching business actually on Tik Tok. I mean Tik Tok's my biggest I think I have almost 300,000 followers on Tik Tok and I haven't posted over there in a year because what I realized is that it was not as for coaches. There's no other there is no other platform like Instagram just with your ability to DM people with the story just the whole situation. So I just want to validate that. Yeah. So go ahead.
>> It's a crucial tech tool. I consider Instagram a crucial tech tool and I just you know I know that there are coaches listening who really want to do this in an analog fashion. You hate social media. You hate being on your phone to some extent. I also do.
>> Yeah. No same same. Yes same. I but but like it is one of the most crucial business tools and and Instagram has built in incredible business growth tools just as long as you know how to use them and Amber's going to teach you that she
>> that's exactly yeah that's exactly what we get into in module five and I got to tell you like there is no other in my opinion there is no other sales mechanism like Instagram there's just not like it once you really start to tap into like some of this strategy and like step into like kind of get into your groove there's just there's no there's no you know mechanism like that. So, yeah. So, we're diving deep into social media in module five.
>> Cool. All right. What's module six? It looks like my list is out of order. Oh, okay. Okay. So, module six, this is now that we have really like mapped out our offer or like our niche and our offer and we've started really getting visible and we've hopefully started getting some clients at this point. Like now it's really time to go deeper into this sales system. So, module six is the aligned sales system. And this is really where I teach you a a very specific process of really of really doing sales like how to do sales calls, how to pre-qualify your leads, how to understand buyer psychology, like how to handle objections. You know, this is really, I think, what really bridges the skills that I'm teaching you in module five about just becoming visible. It's like, okay, now that we've become visible, now what do we do with these people, right? What do we do with these leads? So, I walk you through my step-by-step process of again like how to actually run a discovery call. What are some different strategies you can do for getting people, you know, out of the DMs and onto discovery calls. We go heavy into the sales process in module seven or module six because I got to tell you like you can be the best coach in the world. You can have the best programs in the world. You can have the best Instagram page in the world. But if you don't know how to sell yourself and you don't know how to do discovery calls, you are not going to have a profitable business.
>> Yep.
>> So sales is another skill that you have to learn. And and I I really operate from the mindset of sales is service, right? sales isn't slimy or awkward. It doesn't have to be slimy or it doesn't have to be awkward or any of those things. And I teach you that step by step of like, okay, what is the flow of a discovery call that actually leads to high conversions, but also is a is a process that like feels comfortable and and feels authentic. And this is where having like your signature method that I'm going to teach you and walk you through. This is why this is so important on discovery calls, all of that. Right? So, yeah, that's what we're doing in module six is going deep into sales.
>> Amazing. That's awesome. Just such a crucial skill to learn. I just want to, you know, reflect back your point, which is imagine getting on a sales call with a with a prospective client. You don't even know what you do or how you do it. That's why you need to know what you do and how you do it because there's going to be a prescription element to the call once you've done the appropriate discovery. But I just got to say,
>> I love doing sales calls and I'm surprised by that because I don't have a sales background. I'm not a sales person, but it's simply I'm a an expert with a solution and I'm really excited to see if it's going to work for you person on the other end of the
>> same same. So that that's exactly right. Right. Like I love doing them too because it's basically like hey if I've done my job cre pre-qualifying which is what I I go deep in that in this module then when I it's exciting for me. It's almost like a kind of like I don't want to say like a game because that doesn't sound right but it's more like I'm excited to like meet you. I'm excited to hear what's going on with you and I'm excited to see if I can help you like and that's it, right? And so that's why I love them too. So I that's why I say sales is is service.
>> Okay.
>> Absolutely.
>> So okay. So let's move on then to the I'll I'll just run through kind of the last few modules. So this is module seven is the streamlined coaching toolkit. Now, this is where I do dive into like what are the essential tools that you need to really launch your business. And the reason why I wanted to throw this in here is because maybe this is like my own personal experience, but I got to tell you when I first launched my business, I knew nothing. And the amount of money that I spent on all of these systems and platforms and tons of money on a website that I didn't need at the time and all of these things, I mean, thousands and thousands and thousands of dollars. And so I think I'm a really big believer in the beginning, especially like when you're trying to grow your business to keep things really lean and just operate with what you need. Takes the pressure off and there's just no need to invest in all this stuff if you're still figuring it out. So that's what I break down in module 7. Exactly what do you need to launch your business while still looking professional but not going overboard and spending a ton of money.
>> I love that. Yeah, we do need tech tools. And these tech tools are geared for like quote unquote non- techy
>> Yes.
>> online and entrepreneurs. So don't stress. Like we can you can learn how to do it.
>> Yeah. Absolutely.
>> You just reminded me that I've been paying for Sam Cart for a whole year and I still haven't figured out how to use it.
>> Oh my god. Okay. Well, girl, we got to get using the Sam Cart because it's awesome.
>> Okay. So, and one thing I want to say before I show the last two modules, I will tell you that the whole way that I that we created this course is for like the working professional in mind. So, like the way that I've created these modules, they are all by and in fact when you when you when you start the program, I break down kind of like the six-month like plan on how to really use this course so that you are like learning and implementing in real time because this is not the course where you just like learn a bunch of stuff and then you're on your way. It's like we learn and then we implement. We learn and we implement. And there's real like live coaching calls with me, like laser focused one-on-one coaching calls in a group setting every single week. Like I mean, seriously, the amount of support that you have in building out this business and support in between. You know, we really designed this
to where the working professional could really consume this and do this while working a full-time job and also be getting the support that that they need in real time to be able to build this. So, at the end of the six months, it's like hopefully our goal for you is that you've got clients on your roster. Like you've you're growing your social media, you have a plan to keep scale growing and scaling after that.
>> I love that. That's amazing. Like really good thinking. really good thinking because because as we touched on earlier, that's realistically how you're all going to do it. You're going to tiptoe out of your day job, but please hang on to it. In the meantime, you can absolutely put this all together. Yes. Yes. Absolutely. Absolutely.
So, the last couple ones that I have is the module eight. This is what I call the simplified launch path. And I'm super excited. I am going to be teaching. And the reason why I go to launch is because now that we are, you know, we've we've started building our social media. Well, eventually you're going to build enough traction to where you are going to want to, you know, launch your offer. And there's different environments and different situations and scenarios of how you actually launch an offer, but you're going to want a plan to be able to cons like to be be able to bring in revenue, right? And revenue that you can count on. And, you know, I'm sure you've talked about this on, you know, on on this show, but there's really kind of two models there. something. There's actually three because you can do a hybrid. You can either do the launch model where you just it is like open and close cart launches, you know, multiple times a year or it is more of an evergreen where you're constantly you're always offering something or there's sometimes there's a hybrid. You've got some things that you offer all the time and some things that you open and close. And so I am going to be teaching you guys what what it's called the simple launch cycle. This was actually a strategy that was inspired by our business coach Jill Coleman and she taught it to me years ago and I have since then taken it and making it my made it my own and adapted it and and used it in my own business and now I teach it to my clients for getting their you know, their system in place and now I have actually tweaked it even more to make it very specific for health coaches and the way that we do things at Primal. And so this is a very this is a a system that is very beginner friendly, very low overwhelm, and really an easy way to bring money into the business without having to do complicated funnels and run ads and do all kinds of massive email blasts and like you know all kinds of like the heavy lifting activities that can come with like a formal launch. I am teaching you this brand new process that I have developed for Primal and I'm so excited for that. It is, I gotta tell you, it is the system for like it is the fastest way to make consistent money in your business as a brand new coach. Hands down, I will stand behind that statement all day, every day. So, that's what I'm teaching in module 8.
>> I'm going to take this course, >> girl. Right. Okay. And then wrapping it up like what we're going to what we'll get to in module nine is like let's talk about then client delivery and retention. Like now that we've gotten these clients, right? like how do we deliver a exceptional client experience that really keeps people coming back and keeps people you know sending you referrals, right? We also are going to talk about what are some different ways that you can refine your program over time and your process over time. We'll talk about the referral process, getting testimonials, and just kind of the next steps. What are some what's kind of the natural natural progression of scaling your business once you launch it?
>> Amazing. Wow, you covered everything. There there's really literally not one gap in this curriculum, >> right? That's why I'm so on fire about it. I'm serious. I'm like, this is like start to like if I had this when I first started. >> Seriously, because this is compiled over years of mentors, years of experience, two online businesses, coaching coaching other coaches, and now I finally created, you know, a proprietary system just for Primal that like walks you through all of it. Yeah, I would say, you know, just to kind of to to reflect back on something we kind of touched on earlier, which is like maybe 10 years ago was the best, you know, not the best. 10 years ago, starting an online business was different because it wasn't quite as big of a marketplace. And that seems really enticing, but what we have available to us now is now people like yourself that have a decade or so of experience online and have worked out all the kinks and now have systems.
>> Yes. Now, there's a system to follow and and coaches listening, you don't know what it is. Why would you? But Amber knows what it is and we'll teach it to you in this in this really personalized >> coaching relationship too because you mentioned earlier there's there's coaching calls with you weekly to get questions answered so they lean in for support. How's that looking?
>> Yeah. So, you know, as I mentioned, like when you at the beginning of the course, I walk you through like, okay, here's kind of the road map. Here's a six-month road map. And it is a combination of education and implementation. And I'm guiding you all along the way. And the way I love it, I really we've when I said that we've developed this for like working professionals, it's just because the way that we've kind of spaced everything out. So with each module, the idea is each module will take about two weeks. And so the first week is like really just consuming the module, which again, I've created these in like bite-sized videos. So every module may have, you know, maybe three to seven lessons. And the lessons could be anywhere from, you know, 7 minutes to, you know, on average like 15 minutes. Some of the ones are a little bit more robust and a little bit longer, but that's on average. So, you could really kind of like binge this, consume it, work through it, like that one module, then come to the coaching call that week like let's run through, let's talk through some things, and then let's spend the second week then really like implementing it and really, you know, kind of creating everything. and then come to the coaching call for feedback and then we move on to the next module and then we've got some implement some additional implementation weeks worked in there to just give some longer you know to give some more time to some of the longer modules but yeah I mean it really is designed again this is like a build launch your business like in real time as we go type of a course >> yeah absolutely yeah because you know otherwise there's a lot of wheel spinning that can happen so >> amazing you've got this incredible robust curriculum they get to lean in for support with you we're getting this done in 6 months. Zero to launch in six months like >> doing it. Zero to launch. >> Well, first client in three to four. I mean, >> yeah. Yeah. Thousand%. >> Amazing. Okay, cool. So, the website again, I just want to repeat it is primalhealthcoach.comhcccb and that stands for health coach client blueprint and Ambershaw is your instructor with the mostess. She's got you. Amber, I really appreciate you, you know, rifling through this curriculum with us. It's a ma it's immense what you've done this amazing and immense and it's a lot of work you put into it and your expertise really shines through and you know I'm just generally excited that that new health coaches have this have this available to them so they can get out there start helping people. It's awesome >> girl. Me too. So thank you for just allowing me to come on and just share it. Obviously like I said I'm pumped about it. Cool. All right we'll see you soon. Thanks girl. This podcast was brought to you by Primal Health Coach Institute. To learn more about how to become a successful health coach, get in touch with us by visiting primalhealthcoach.com/call. Or if you're already a successful health coach, practitioner, influencer, or thought leader with a thriving business and an interesting story, we'd love to hear from you. Connect with us at hello@primalhealthcoach.com and let us know why we need to interview you for Health Coach Radio. Thanks for listening.