Transcription
For everyone else, uh, we just got back from the School Games one day, which was awesome. So look forward to that. It was a good day. Got to hear from everyone. I'm going to highlight one thing, and then we're going to get into the big feature that just released. So you're like, wait, I thought you guys just released a big feature last week, and we sure as hell did, and we also released another one this week because we love you that much.
The one tidbit that I will share is, uh, was actually from Max Person, who is there as an affiliate. And, uh, Max is one of the top, I think, five or 10 groups on School. And what's really interesting was that, there you go, is that he was implementing the strategy that we talk about, which is you have a free group, and then you include an onboarding call, and you onboard the people into your free group, and you use that onboarding call to sell people into Max Premium, which is his paid group. They're doing 75 sales a week, okay? And because they're willing to do the work that I'm telling you to do, which is not being fancy and hopping on a call with customers, right? And to be fair, even 75 a week, one person could do that.
And so he wasn't even using the other three conversion mechanisms that we have basically talked about on every one of these calls. But yet again, free group, include the onboarding call, ask them about their goals, ask them what they want help with, and then sell them. Nice.
All right, ready? All right, let's rock this. Beard tame this guy for the, for everybody who's coming on. That's right, everyone. Maintenance. Yeah, you get to see this, uh, see how the magic happens. I actually just got this. I found it in my backpack. It's probably for Lila, um, but I've used combs, and this is way better than a comb. So I've never, I've never done it with a brush. It's way less painful. For those of you guys who have beards, the comb is pretty painful, uh, kind of pushing through everything, and this is, uh, less painful. So a little, little pro tip for you to start out your, uh, your School Games day. It's also, shoot, we have School Games just began as of 60 seconds ago. So congratulations to everyone. So I'll say this is the unofficial opening ceremony because we used to do opening ceremonies and realized no one gave a shit. So we stopped doing opening ceremonies. But let me, uh, oh, we don't, we don't have a sale yet in the next 60, in the next 60 seconds. So actually, probably update momentarily, so we'll see. Oh, there we go. We have our four sales. So I will, uh, show you guys my screen. And so Kacper, man, what a name. Chalk cars. There you go. You're our first one on the leaderboard. And Antonia, you're second, or technically you could be tied for first. Maybe there's a, I mean, you both are at $12. So big, uh, big numbers that we're talking about here for, uh, for the leaderboard. Now let's see if I get it. Ah, there we go. We got Ricky got 49. Alyssa seven. And there we go. And we're off for the races.
Okay, so, um, welcome everybody. We're going to rock and roll. Herut, you better be on here. I don't care if you're traveling across the world, like you better be on here. Um, but, uh, for everyone else, uh, we just got back from the School Games one day, uh, which was awesome. So look forward to that. Um, download the first half of the day. We only talked about churn and retention, and so there's a bunch of really good stuff in there. Um, we're going to be writing a little, little article about it too, but like, there's, there's tons of gold in the first half of the day. The second half, I think we talked, we talked more about traffic. So it was a good day. Got to hear from everyone.
Um, I'm going to highlight, uh, one thing, and then we're going to get into to the big feature, uh, that just released. So you're like, wait, I thought you guys just released a big feature last week, and we sure as hell did, and we also released another one this week because we love you that much, and because we want everybody to make lots of money, okay? So the, the one tidbit that I will share is, uh, was actually from Max Person, um, who was there as an affiliate. And, uh, Max has one of the top, I think five or 10, I think five groups on School. And what's really interesting was that, there we go, let's see where is he at? There you go, number six, okay, there we go. Is that he was implementing the strategy that we talk about, which is you have a free group, and then you include an onboarding call, and you onboard the people into your free group, and you use that onboarding call to sell people into Max Premium, which is his paid group. And, uh, they're doing 75 sales a week, okay? And because they're willing to do the work that I'm telling you to do, which is not being fancy and hopping on a call with customers, right? And to be fair, even 75 a week, one person can do that. That's, that's it's, it's 12, 12-ish sales a day. And if you're like, wow, that's, that's so many, I used to do 20 plus in person today, uh, and it was for like less than this. So yeah, like don't be a pansy.
All right. And so he wasn't even using the other three conversion mechanisms that we have basically talked about on every one of these calls. But yet again, free group, include the onboarding call, ask them about their goals, ask them what they want help with, and then sell them. And to give you some baselines on this, um, they were converting just under 7%, and he wasn't, and to be really candid, and he, you can hear it in the video, one, they weren't even tracking it. So like, it could definitely improve. That was me just doing back-of-the-napkin math based on what they were saying. So they were converting just about 7% of people free. The other thing is they weren't using any of the three other conversion mechanisms that we've talked about. So they only were doing one. And I think honestly, the main issue he has is he has too many people coming to his free group that he can't even get to all of them. And so he had no automated thing that was helping them. So like, if you're in a smaller number, I think I've given you guys the benchmark of 10%, and I think it's very reasonable that you can do that. Um, and he's running ads to the group. And so to give you guys context, if you can get group ads between $2 to $4, which is fairly typical, what I'm, you know, what we've seen at least what I've seen inside the group, then you just multiply that number by 10, and that's your cost to acquire customer. And so if you can convert one out of 10 and it cost you three bucks, then it means that it cost you $30 to get a customer. And if you know, he's selling people into $125 a month, Max, or one of Max's teams, if you're on here, if you're doing phone sales, you probably get away with higher. You can probably get away with $299 a month to be really honest with you. So I think that there's some magic there.
Um, beyond that, uh, we also looked at system-wide churn as well, uh, just to see if there was a relationship between price and churn. And the answer is yes, with a big caveat, which is that LTV scales faster than churn does. So the best prices that have the the lowest churn are like $8 to $15. And that's, that's kind of what it's kind of like, I think it's the reason why Netflix is there and all these big subscriptions, it's $8 to $15. So I would, this is me putting my betting hat on, if you're, if you're going to go low ticket to minimize churn, which is fine, um, and we studied, uh, the groups that are doing 2% monthly churn or less. And so there's a lot of things there. Like guys, just watch the damn thing. The, the one day, it's really good. I, I could, I can spend the rest of this call talking about the stuff that we went over. But the best groups are doing 2% monthly churn. And so to give you context on that, that means that if you do 2% monthly churn, that means you have 100 people and you have 98 at the end of the month. So two people leave. That means your LTV is whatever your price is times 50, which is really good.
All right, so, um, that's what I got. Listen, if we get one out of two paid communities to make money, most people don't have organic audiences. So we had to figure it out, or no one would stay on School, but we have. And that's why you have tens of thousands of groups on School right now. And as much as I'd like to think people beloved me, people stay because they make money. And we'll show you exactly how they did it. And also, just to make sure you don't get stuck on any step, I answer questions every single week. And so now's the best time to get started. So if that sounds at all interesting, the best part is you can start a community of your own absolutely free. Worst case, start for free, you decide to quit, and then you can take all the training that other people charge thousands of dollars for with you for free. Best case, you take a zero risk move and build an online business that could change your life forever.
And to be clear, I'm not asking you to decide yes or no today. I'm asking you to make an informed decision. That's it. And the only way you can do that is on the inside, not on the outside. So get inside and see if everything that we say is true and valuable to you. And if you get in and decide it's not for you, no sweat. But you can't truly make an informed decision right now for the same reason you don't buy a house without looking inside of it first, or test drive a car before buying it. So this is a guaranteed risk-free test drive. And the only reason you can make an offer that strong is because you're confident that what you have is the real deal. And I'm fairly confident that when you sign up by hitting the button below, you're getting exactly what you need to start your online business. So you might as well give it a shot. The only other guarantee is that if you don't take this shot, you'll stay right where you are right now. But if you take action, you could be the next one coming out to Vegas celebrating how quickly you built an online business with consistent monthly recurring revenue and driving away in a Cyber Truck or with 100 grand in cash in your pocket. Pretty neat. So click the button below, join us in the School Games. I take calls every Monday. Hop on and be sure to let me know you're new. I'll see you on the other side.