Transcription
The agreement frame is the most powerful thing. I basically say, "Here are the conditions in which we can do business." And if you accept those conditions, then if as long as I fulfill on them, the likelihood of you buying is significantly high. So, this is commitment.
So, if you want to get anybody to do anything, you first ask them a small thing that will form an identity, and then you ask them the big thing. So, if you say, "Do you feel adventurous?" And they say, "Yes." And then you say, "Sign up for my email list." They go, "Okay." Cuz now it feels cool, like you know, like, "Oh, that's an adventurous thing to to do something new." But if you just say to sign up for my email list, the compliance rate on that is very low.
Kids are really good at this. They're very natural at this. They'll say things like, "Dad, do you love me?" "Of course I love you." "And you want what's best for me, don't you?" "Yes." "Okay, well, I have a D in math right now." And you're like, "Okay, well, let's see. You feel better about it." But if they say, "Dad, I have a D in math right now." What the hell are you doing? Like, you get pissed. So, I had a commitment frame in there, an agreement frame.