Transcription
If you're seeing this, you came to the right place. You're about to get a blueprint that 99% of Sora creators don't know exists. And I'm saying this as somebody who has two accounts in the top 30 most followed on the platform. Most people are using Sora completely wrong and they're about to fall behind. Stay to the end because I'm about to show you the exact formula that I use to make videos that consistently hit the for you page and pull thousands of followers.
Sora, OpenAI's flagship social media app, has been out for about 3 months now, and there is no denying that it's evolving into a real social media platform. This week, Disney invested $1 billion in Aora in a deal that will allow creators to make content using Disney and Pixar characters. Whether you love AI or not, that is a massive signal. So, if Disney is betting a billion dollars on Sora becoming the next social media platform, you should be paying attention, too. I genuinely believe that Sora is going to have its own lane in the social media ecosystem. Not replacing Tik Tok or YouTube, but sitting right besides them in a brand new AI native social media platform. And with this, early adopters are going to be rewarded. And if you're seeing this video, you're very early. But if you're anything like me when I started Sora, you probably have four questions right now. How do I actually use Sora correctly? How do I make better videos? And how do I build an audience on Sora? And lastly, how do I make videos that actually go viral? In this video, I'm going to break down all four questions step by step. And you're not getting this information from a random dude. This is coming straight from somebody who lives on this platform every day. By the end of this video, you'll have a repeatable content formula, the methods that I use to make banger Sora videos, and a posting system that actually turns views into followers. But before we dive in, if you just want the exact viral prompt templates that I use to get millions of views on Sora, I have them linked in the description of this video. I put 20 readytto-use JSON templates that I coded myself that are a structure for all of my Sora videos. If you want to grab them now, you can start making content immediately. But if you want the full breakdown on how to actually use Sora, make your videos better, and grow an audience from scratch, stick around because I'm going to show you the exact step-by-step guide onto how I grew two accounts into the top 30 most followed on the platform. Let's get it.
Before I get started in the video, the very first step that you do is create your character in Sora. go into the app and you film a 30-se secondond video of yourself. Then you set your preferences that contribute to your body attributes on the app. Now, this is your avatar that's going to live with you for the rest of your Sora experience. Additionally, take a little bit of time and create your character. Whether it's a friend or a pet, this is something or someone that lives with you as you make your videos on Sora. Every time you make a video with yourself, you can tag this character in your videos as well. I've made a bunch of videos on Sora with my cat or a monkey. I don't actually have a monkey in real life, but I think it's a great concept for additional extra engagement on the platform.
Before I begin, let's talk about how Sora exactly works. When you open the app, the experience feels almost identical to Tik Tok. A for you page, a vertical feed, comments, likes, and everything. But the twist is Sora is a generative video platform. You type text prompts, and the app generates it for you. You can mix clips with real photos, remix other creators videos, which I'm going to talk about later, and build entire scenes from just your imagination. But here's the important part. Even though Sora is very simple, becoming a creator on Sor is way more complex than traditional social media. You are not just filming, you are designing a scene and your content lives or dies on how intentional you are on the platform.
So, let's start with the single biggest factor on Sora. How do you make really good videos? Think about Sora like you would Tik Tok or Instagram. You need a niche, a content style, and a consistent identity. Right now, Sora is heavily meme oriented. A lot of the viewers scroll for meme content. They want comedy or chaotic edits and stuff goes viral because it's unusual or just a little outrageous. But here's a huge opportunity. Because 90% of the creators on Sora are doing memes, anything with a strong identity instantly stands out. That's exactly why I position myself as an adventure and travel creator. There's almost zero competition in that lane yet, which means the algorithm needs more content in that category. And that's how you break out. You don't just pick a niche. You pick a niche that's centered around your identity. And if there's a niche that's coming to your mind right now, there's probably a huge demand for it on the platform. If you were creating memes on Sora, you don't just create random memes. You'd pick a topic like sports, gaming, or animal humor and build a very recognizable brand around it. If I were launching a meme page today on Sora, I'd go allin on sports memes. This has a massive replay value and an extremely engaged audience, yet nobody's doing it. But on my main account, I chose adventure and travel content because it feels like an extension of my personality. My content feels authentic and it's just amplified with AI. But here's the key mindset. You should pick a niche right now that feels like you, but it's just elevated with Sora. People want travel content. People want cooking content. People want stories and cinematic POVs, but there simply aren't enough creators on the app making it yet. So, if a category resonates with you right now, now is the time to start. Think back to early Tik Tok and Instagram. People who chose a niche are still massive today on the platform. This is because they became pillar creators of their own category. And Sora right now is in the same stage. This is what I like to call a land grab phase. You pick what your content is centered around on social media and that defines your posting experience.
Here's how you actually build an audience around it. Sora is rewarding two things on the platform that you should focus on. First, consistency beats perfection. on Sora. Right now, volume matters. Just because you could post 30 times a day doesn't mean you should post 30 videos. Just stick to one to two good generations a day. Why? Because SOR's algorithm right now is still learning about who likes what. From OpenAI's perspective, every post is a data point. The more data that you feed its system, the faster it'll find its people. Don't overthink. Post, study the results, refine, rethink, and re-upload. Next key that I found for myself is use variation to find winners. This is the biggest secret that I use. Sometimes I have a viral concept, but I don't know exactly how the video is going to go viral. So, over the course of a week, I'll post two to three different variations of the same video. Instead of making a brand new idea every single day, I'll make three variations of the same concept, and I'll use a different angle, setting, lighting, camera style, or even twist. And I always find that one hits way harder than the others. And when it does, double down. Turn that one idea into a content series. For example, on my Sora page, I probably have 20 different videos of myself skydiving. The thing is, not every video is exactly the same. I have different twists inside of every single video. But this is how you turn random views into predictable growth. Another trick that I like to use on sore is intentionally converting followers. Let's say your content style is interactive and it involves other creators on the platform. Little call to actions in your video can help turn viewers into followers. For example, if I were to post another skydiving video, in my comment section, I might put something like, "Follow me to be in the next part." A simple oneline call to action could pay off huge if a video goes viral. And lastly, I think the biggest factor that contributed to my growth on Sora, is a recognizable brand identity. Once people recognize you for something, whether that's adventure POVs, memes, or even cooking content, your account becomes a content style destination. And that's how you build an audience that sticks.
Once you have that identity, it's time to go viral. So, how do you actually make videos go viral on Sora? This is the part that you probably clicked on the video for. So, let me break it down as simple as possible. Viral content on Sora is built around four different rules. The hook needs to hit in half a second. On normal social platforms, you get 2 to 3 seconds, but on Sora, you get half a second. People scroll way faster on Sora because the content is crazier. So, your video must start with movement, danger, something surreal, or a visual that hooks somebody right away and makes someone ask, "Wait, what's going on?" Because your opening frame on Sora is your thumbnail. If it's not catching attention immediately, it's getting lost. Your video on Sora needs escalation. A viral video on Sora cannot be flat. It needs to build step by step. Here's the formula that I use. A hook leads to chaos. Chaos leads to the payoff for a viewer watching your video. Example, a lot of my videos have this content formula. I'll start with my POV in a helicopter flying around a city and below it is a giant creature that's stumbling around. I show destruction escalating and then end with a final no way or why did that happen moment. On Sora, escalation is retention. And if you keep people retained to your videos, the algorithm is going to keep pushing you. Rule number three, always add one impossible element. This is why Sora videos go viral and this is the reason why they go viral on other social media platforms too. People love seeing the real and impossible combined. Think about that helicopter example that I just gave you. I've made videos where I'm in a helicopter and there's a giant snake, a massive bull, or in a giant exploding chicken. All of these take something real but inject something impossible in the video. This contrast triggers interactions on the platform. And finally, rule four is make it repeatable. Viral creators don't just make viral videos, they make viral templates. When you make something, people should say, "I want to remix that." You've now just created a format and not just one single video. This is how you build audiences and many entry points back into your profile through remixes. And in my opinion, that's how you win on Sora.
But here's how I take all of this in. This is my personal posting system on Sora. I come up with one strong idea per day. And then with that one idea, I make three different variations of what could have happened in that video. I choose the best variation and then I post it. Videos that didn't actually make it on my feed are still super important because they're backups. Now, you know a little bit about my style and I do adventure POV videos. So, I always have a funny call to action in my comment section. I act like I film all of my videos on my iPhone and my viewers start to come back for an inside joke. It's no secret I post my videos at 12:00 every day and maybe one additional post at night, usually pushing 6:00 p. p.m. Pacific time. I track what works on Sora, what went viral, and I make more videos in that exact replicatable style.
All right, let's talk about the real secret sauce and how to make viral prompts on Sora. You can keep your prompts extremely simple on Sora and still make viral videos, but personally, I use a coded prompt format called JSONs. Attached to my description, I'm going to post 20 of my templates that you can use on all of your videos as well. It's copy and paste and easily replicatable. You'll have no problem making banger Sora videos using my JSON. But for beginners on this video, I'm going to give you a few ways to think about your prompts while you make your videos. Sora loves intentional prompts. Here's the exact structure that I use for mine. Your prompt needs to address four different parts. Who is in your video? Now, in story, you can tag yourself or other creators by using their characters. And it's as simple as hitting the app button and tagging that creator. What is your camera style? Do you want your camera to be fixed, handheld? Do you want it to be wide angle? Or do you want it to be a tight zoom shot? Where is your video filmed? Is it in New York City? Is it in the middle of the ocean, or is it in space? These are things that you need to identify in your prompt. And what is the action? Are you flying, running, or you just laying in bed? And that's it. Now, incorporating your twist into your action is how you get a banger sora video to go viral. Let me give you a few non-JSON examples of some videos that I might post. For example, here's a helicopter video that I might post. >> Oh my god, look at this. We're basically in the lava. This ladder is smoking. Why am I THIS LOW? IT'S FT. LIKE maybe 2 ft below me. I can feel it burning through my boot. We're going to roast down here. Pull me. >> Here's a polar bear chase prompt. >> All right, we're moving. Look at this run. Oh, that's a drop. That's a drop. Ow. One of them. No way. Nope. Go, go, go, go. Come on. Come on. >> Is an ocean disaster prompt. What is that thing? >> And here's a travel prompt. >> All right. Uh, we're bouncing around up here. Seat belts on. This plane does not feel happy right now. I'm in the window seat. And look, hold up. Look at this. This is what we're flying past. That is a volcano. It's straight up exploding over the whole city. You can see the lava shooting.
However, I think Sora operates the best when you stop thinking about it like a typical creator and start thinking about your videos like a director. Most people type in a sentence and they hope for the best. But the real power is when you start using Sora through structured JSON prompts. Basically, code style instructions that tell the model exactly what to generate. The differences night and day, and I don't think I can go back to regular prompts. When I switched these JSONs, my videos instantly became more consistent, more cinematic, and way more viral. Instead of Sora guessing exactly what you want, you're giving it a shot list, a key scene breakdown, camera movement, and character behavior all in one very clean format. But if you're new on Sora, don't waste your time struggling to build your own templates. Just grab the ones that I already use to make all my videos viral in my description.
But before we continue, I need you to understand the biggest mistakes that new Sora creators use and how to avoid burnout on the platform. If you avoid these, you instantly jump ahead of 90% of the people using the app right now. Mistake number one, don't over complicate your prompts. What I mean by this is don't put too many scenes or actions inside of your prompts. It needs to be very descriptive yet simple. The next mistake is a lot of creators don't have identity on the platform. Random content does not equal results. Pick your lane and become the blank guy. For example, you could be the adventure guy or you could be the car POV guy. I've never seen a creator on the platform yet to make a car POV video. Yet, it's a super popular content niche on Tik Tok. Identity creates followers and fans, not just views. The next mistake is not embracing weirdness. Sora is not Instagram or Tik Tok. It's weird. It's surreal. Everything on there is borderline impossible. The only reason why people scroll on Sora is to see things that they cannot see in real life. The sooner you embrace the weird, you go viral. And then the next mistake is not iterating on things that work. Your goal is to take one idea and refine it and turn it into your signature style. Every viral creator has a signature style right now, and yours is coming too. You just have to discover it through repetition.
But what does Sora's algorithm actually want right now? Nobody knows the full internal system of Sor's algorithm yet. But based on the hundreds of videos that I've made, here's what I learned. Repetition matters more than anything. If people watch past the 3se secondond mark, your video is going to get rewarded. Sora is going to push your video pretty hard. But novelty is rewarded as well. The more unique your concept is, the better it will reach. If Sora hasn't seen your style before, it boosts you. Additionally, volume matters. On Sora, you need to be consistent. One to two videos a day are really going to affect your reach. The algorithm is going to learn your audience faster and who to place your videos in front of. Positive comments boost visibility, so replies, remixes, and even reactions all signal community activity. It'll help your video get pushed harder on the for you page. Traditionally, the more your video gets shared, the bigger the push. Just like on Tik Tok or Instagram, your job is to create content that people want to show to their friends.
By now, you should understand what Sora is, why it's a massive early opportunity, how to build a niche, how to create viral videos, how to use prompts, how to grow consistently, and how the algorithm behaves. And here's the truth. Sora right now is wide open. Most creators are still guessing. Early adopters like you are watching this and in my opinion have the biggest opportunity to post and create since early Tik Tok. So here's what I want you to do. Grab my templates, start making viral videos, pick your niche and post one to two a day. Study what works and double down on the winners that you posted. Like and subscribe because I'm going to be doing a lot more of these sora videos. Remember being early on social media is always an advantage. Every day that you wait, more creators jump in and give you way more competition on the platform. The algorithm rewards consistently creativity and boldness. So now you have the map to do all three. Sora isn't just a new app. It's the next frontier in social media. The question is, are you just going to watch it happen, or are you going to build a platform before everyone else sees?