Transcription
[Music] Your purpose is not to be a great competitor. Your purpose is to create a kind of mental monopoly in some space. It's to create a monopoly essentially so that you have monopoly pricing power and actually can, uh, you know, uh, operate like a great business can and innovate and take long-term decisions.
The second you're trying to be competitive, to be honest, the future health of your business is already in doubt because you're driven by short-termism and the whims of the