Transcription
Hi, I'm Whitney Uland and I have made half a million dollars using Maria Wentz courses.
[music]
I am a celebrity life coach. I help good-hearted artists, creatives, influencers, and entrepreneurs create the resource of fame, which is just the resource of having people's attention. Your work helps me create the way to scale my consciousness and to be able to take my work to as many people. Figuring out that like, oh, I could just be making money through [music] my Instagram in this way. And you know what? I had my first six-figure month when I moved from Tik Tok to Instagram. The thing that's hard with social media is it's kind of like you're throwing a party where you don't know if anyone's coming, if a million people are coming, if they're going to love the party, or if they're going to come trash your house. I can tell you that Maria's work is is amazing. It's worth taking the leap. Even if it is the price of a soul cycle in a coffee.
>> It's like take take the leap on yourself [music] really because I think that is often the biggest hurdle to overcome. And once you overcome that, like Maria's got you taken care of.
Hi, [music] I'm Whitney Uland and I have made half a million dollars using Maria Wentz courses.
Well, I am so excited to have you here, Whitney. I'm very excited to break down all the things you're doing, right? Um, before I do, I'm going to read my typical disclaimer, which is results are not typical and depend on individual Whitney's effort. Uh, these students took consistent action and their outcomes are not guaranteed for everyone. I always like to say like what you put in is what you get out. So, thank you so much for being here. I appreciate you making the time.
>> Thank you. This is so exciting.
>> Well, and I've seen your content come up on my feed even before like I knew you had taken some of my courses. like I've always thought what you do is really cool and very interesting. I'd love for you to just share a little bit more for everyone here um at home. What you do, who you help, what your goals are. It's very cool.
>> Yeah. Thank you. So, I am a celebrity life coach. I help good-hearted artists, creatives, influencers, and entrepreneurs create the resource of fame, which is just the resource of having people's attention. Uh because I believe that's a really powerful resource. And when more good-hearted people have it, we can make a massive impact in the world. So, my background is in showbiz. came up as an actor, writer, director, and then added in my business uh when the pandemic hit and my life kind of took a turn upside down. Um, and I've been doing this ever since.
>> And I, you know, I think what you tackle so well is the concept of fame not being a negative thing or a scary thing or something bad. It's just a resource. And I tackle that in a different way with money, right? People think money is bad. Like it's just a tool. Like we can use fame um for good or for bad. Do you feel that people have like weird feelings they need to work through around being famous?
>> 100%. And especially like oftent times people who are more self-aware or more evolved or who have been through things or maybe have been marginalized for their identities have a lot of shame around claiming that because you're really just >> becoming a leader. Like I always say like in order to create this resource of having people's attention, you become the energetic leader of the rooms that you walk into. whether that's on camera or an interview or whatever. Um, and so that's it. It all ends up coming down to like our subconscious, our primal conditioning to stay small, to stay with the pack. Um, and yeah, so that's a lot of the work that we do.
>> And I think it's so important because when you can work through that, you reach more people, you have a greater impact. Um, and yet we have like exactly like you said, we have so many fears around that because it's separating ourselves from the herd, which can feel very scary. Um, you know, people always say like, "Oh, they're rich and famous." And it's a negative thing, right? Like they're rich and famous. Um, but really when you're rich and when you're famous, you can choose the impact you want to have. And I think that's so powerful.
>> Totally. Well, and I like to say, you know, when you become famous, it you don't you're not in the spotlight, you become the spotlight.
>> Interesting.
>> So, you get to shine the light on what is important to you. And it's it's really just like how you teach like how money is just going to amplify who who you are. It's not going to change you. Uh, it's the same with fame. if you're a good person, you're going to use that for good things.
>> And I like to speak to that because I feel like in the last year, even for me, like I've really blown up and and grown. I wouldn't say I'm famous per se, but like certainly more so. I mean, I feel like I'm starting to get there. I'll say that. Um, and all I've been able to do is just reach more people, change more lives, u make more money, which is good. I use that money for very good things. Um, and so you're right. Everything you say about it is right. Now, you also do something right that I want to talk about because I think it's really important. The way you named your program, your main one is like how to be famous, right?
>> That's brilliant. That is a per I tell people all the time that the name of their program, the name of their offer, the name of the thing they're selling needs to be very, very clear and should tell them exactly what it is they're going to get.
>> Totally.
>> You've done that.
>> Totally. Well, and I will say to that point, so so much of my social media traffic, I I just was looking at my analytics on Tik Tok and about 40% are from search.
>> Interesting.
>> which is Yeah. And and I think like to your point when finding those naming conventions for me that was just like what's the one thing I'm the most afraid to say out loud. Like I I remember feeling like saying I want to be famous is kind of like a dirty word [laughter] um and like a secret that I didn't want to share with people, but that's what other people were secretly thinking too and they were secretly searching it. And I know like um even when I changed the name of my podcast, it used to be called the abundant artist podcast um when I was just helping actors at the time and then when I switched it to how to be famous overnight it increased by like 90%.
>> I mean that does not make because the abundant artist is that what you said you said a second ago and I like but how to be famous that immediately gets attention. Um, you also do a really good job of of talking about people who are famous and kind of breaking because again like your content came up in my feed before I even knew you were a student of mine. And I really resonated with so much of it because I identified, oh, this has been true for me as I've grown and become more visible and become more known. Um, so you really do just know your stuff. Um, I also want to talk about >> the half a million dollars that you've made. Um, talk to me a little about where it's coming from. you mentioned here in the notes like you you have quite a an ecosystem a very you know interesting ecosystem so I'd love to know um the breakdown of all of that.
>> Yeah totally well and so it's so interesting I was pulling up the analytics to look like how much did I actually um and found that it was it was easy because it was everything in my Sam Cart account that was where Yeah. And so I had um but when I was looking at it I was like oh what's the timeline of all of this? And yeah I had come from the one-on-one coaching which is that more like high ticket um that was where I really like cut my teeth as a coach was working with hundreds of people one-on-one >> and then um wanted to scale that and moved uh the kind of like strategy that I had come up with was to was to move to higher ticket groups. Um and I was doing that and it was was and wasn't working. [laughter] Um, you know, there are complexities to that and I think that can be a little bit of an addictive game as well because the the cash comes in quickly and um and heavy. Um, but yeah, around all of that same time was when I also found your work. And I think for me having um like if we were to look at I I think you're like an analytics girl.
>> I'm a nerd. A data nerd. Please give me all the numbers.
>> Well, I wish I had them. So, that's the problem is that my numbers I just like don't look at. I don't understand. They go in one ear, out the other. That's just not my game. But I knew I had significant volume. And so just getting people, but a lot of them can't afford a high ticket coaching program. And and my mission really is to help as many people as I wanted or as as I can, right? Um and so I wanted to create offers that could help people at varying levels because I and also I don't have any competitors. So it's like you really don't. It's interesting >> and people try. They they popped up but they always disappear because they >> it's just different. What you do is very interesting. Yeah. So, so it sounds like it's been a it's been a a breakdown of first and it's very So, your path is similar to mine in that I grew up in the one-on-one coaching space, very high ticket offers and then eventually you realize, oh, that's not very scalable. I'm going to be filling I would I would literally fill my entire day with calls and I still wasn't making as much money. Yeah. And I was because cuz if you're like me, I had sales calls and coaching calls, right? So, I was very very full. Um, and then I was like, well, the solution, this was back probably in 2019, 2018, 2019. It's like, let's move to group coaching then because then I'm teaching the same stuff to a group. Um, but then eventually I filled that up and I got sick of teaching the same thing over and over again. Totally. Um, and so that's when I was like, okay, let's pivot to just low ticket, which is what I've been doing now since 2021. And so it sounds like you you're doing a little bit still of all of them or or what's the >> So yeah, I do have kind of all of the different the different price tiers. So like I think that like this revenue was just from the low ticket.
>> The half a million is just low ticket. Oh, that's really good to know. Okay. Okay.
>> Um and to me that's kind of extra money. You know what I mean?
>> Fabulous.
>> And so then a certain percentage of those low ticket cuz if you're doing a half a million dollars in low ticket that means you've acquired a lot of low ticket customers. I'm assuming some of them work their way up the chain. Yeah.
>> Yeah. Um which again I don't track that and I should and I'm building I'm building building out some dashboards to be able to do that. But yeah I often times when I'm talking to clients who end up so I have the low ticket offers that um to me like that's what what your work helps me create is the way to scale my consciousness and to be able to take my work to as many people and then people who want more and are ready for more sometimes they'll come to my year-long program or my mastermind. So, um, but I've found that a lot of them are like, "Oh, I started with this hypnosis that you made. I started with this one-hour master class. I started with these little offers, >> and they're easy." And like you said, and this is what I felt when I first started doing low ticket as well. There's all these people that I had wanted to help, but I was charging like $72,000 for more hands-on like group coaching and stuff. And so, I was like, not everyone can afford a $72,000 coaching package, you know? So there was this immediate realization that these are the people and now I'm charging like $17 instead of you know totally um what of my courses cuz I see here you've taken a couple. Which ones really stand out to you as the ones that helped you start, you know, selling a lot of the low ticket stuff. Passive Income with Instagram, Unseen Influence, Mastering Upsells, the 24 for 24 complete scripts and templates vault. I'm guessing it was the passive income with Instagram one. That tends to be the ones that
>> that one and the upsells. Okay. So, um because that was and to be honest, I love your work. It's so accessible. And I think because I wasn't necessarily brand new to building online products or whatever, I could kind of see like, >> okay, I can skip through this part and then get to this part or whatever. And so I very much kind of like plowed through it, which is why I don't think I even remember the specifics as well because I'm just like, oh, like for me it was such like a lightning rod of like a possibility and just the the tweaks to get to get it there. So figuring out that like, oh, I could just be making money through my Instagram in this way. And you know what? I had my first six figure month when I moved from Tik Tok to Instagram.
>> Interesting.
>> Cuz I had I think I originally just kind of had it in my storefront, but I also was too afraid to post on Instagram. So then once I did that was when it like really >> it's a very big size following now on Instagram. Like it's over 100,000.
>> Yeah.
>> Yeah. Yeah.
>> But that has all been built recently.
>> That's been in the last year.
>> That's really good.
>> Um and a half probably.
>> That's really good. What advice would you give to someone who is thinking about starting this like low ticket like selling digital products. They're kind of on the fence. Maybe they're doing high ticket. Maybe they're not doing anything at all. What would you tell them?
>> You have to start. You like you have to do it. You have to try. Um, I think it's again like of course there's the allure of oh like you can look at the half million dollars and of me saying that's easy extra cash. Um
>> although I would say it is
>> and it is and it is.
>> Yeah.
>> And it also has been such a large portion of the impact that I've made.
>> Right. Like
>> Well, yeah. Just in terms of numbers, right? Like half a million dollars >> in low ticket is what? Like several thousand customers kind of at a minimum. Like at least at least 5,000 customers. Yeah. At least
>> better math than me.
>> Yeah. I think [laughter] I mean I for me being just a low ticket business um low ticket's a game of inch. It's not even a game of inches. It's like a game of centimeters. And so like the more I dialed in the numbers and I think this is like because you're very very close I'm assuming to going from like seven figures to eight figures. Like that's probably your your trajectory. And so I know that for me going from seven figures to eight figures was dialing in and especially in a low ticket business like it's a it's it's this big cruise ship and you got to like just a little numbers and you you go really off track really fast with a big with a big company. Um, and so for me, I don't think I naturally was into the numbers either, but I started getting addicted to the information and the decisions I could make because I understood something. The other thing I'll tell you which is very exciting is that typically the ascension path um is over a period of a year to three years. And so all this like yes you have the half a million dollars now and in a few years you're probably sitting on another >> I don't know two million two and a half million already just from what you've already done in your in your like next few years pipeline. Um which is exciting. Yeah it is really exciting. Yeah. Alexi he always said like if you have a low ticket business now you can always have a high ticket business later. Um but I would say the other thing too which is like if you're collecting low ticket customers now um it's yeah it's future it's future money down your pipeline which is also really exciting.
>> It's amazing. Yeah.
>> Did you have any hiccups or any mistakes that you would have avoided or tell other people to avoid um in your journey or was it smooth sailing? Like what was that like for you?
>> I think and this is probably the lesson I'm about to learn again is like to to be even more intentional with it, right? Like I think that I kind of again >> I kind of like halfassed my way to half a million dollars, >> right? Like I like didn't look at the numbers. I like it took the course kind of breezed through it and then was like okay. Um and I think you know that probably left a lot of money on the table but also and I'm excited to go back and like and re-refine those. Um but I think even like I left a lot of money on the table by not doing the order bumps and upselles.
>> Did you not do order up bumps and upselles yet?
>> I didn't. Well, now I have. Now I did, but that was the first probably not for a year. see is like dollar signs on my eyes for everything you're telling me. This half a million dollars is just us getting started because I'm guessing you're not running ads yet either, are you?
>> Not very many. No, just to webinars.
>> Okay. So, and then webinars sell the higher ticket things. Yeah.
>> Yeah. Interesting. Okay. Yeah. You have a lot The good news is you just have a lot of opportunities. You've already been doing so well. And I'll say this too. Um, don't for everyone listening at home, >> she did the most important thing which is not get bogged down in the details and just freaking implemented the amount of people who are armchair det like armchair theorists. They are armchair quarterbacks and they kind of understand it in theory but they've done nothing in action.
>> I call those my research cats.
>> Yeah, your research cats.
>> They want every guru's insight before they get started.
>> Yeah. And so, so that's the difference is like you may not have dotted every eye and crossed every tea. Frankly, I haven't either at the level I'm at. Right. The thing that you and I are very good at is implementing and getting just like throwing it out there. And I think that that is really really an important key to your success.
>> Yeah. Yeah. And it just I mean, it comes from the willingness to fail and willingness to try, which I think for me in some ways felt a little bit easier to do when going from the high ticket to low ticket cuz I was like, okay, if someone's upset about a $37 product, at least that didn't cover my rent last month, you know, um and being able to do that. But I think that can also be a challenge for people who have high ticket to then go to low ticket because they almost feel like it's like a um status
>> downgrade. They can think it's a status downgrade. They don't realize that at first it's just as much work to sell a $27 thing as it is to sell a $30,000 thing.
>> The thing they miss is like, oh, but imagine like for me, my average right now is like $33,000 a day, right? That's what you get to with a low ticket thing over time.
>> Um, I'm kind of curious to get your feedback on because you've watched I'm like my journey over the last year or so. um or you know I would be curious to know what do you think we're doing right given like like your background of knowing how to be famous and knowing how to um grow an audience knowing how to tap into um awareness.
>> What do you think we did right? Diagnose me.
>> Oh my god, I love this put you on the spot.
>> No, I love this because I think what you do so well and is something that also spoke to me is understanding your journey. So, I like, and this is how I can get away with not doing following analytics,
>> let's be clear. So, I I can't even speak to to like the behind the scenes thing. But what I do think is people are actually craving connection more than ever before.
>> And some of that is coming in the form of parasocial relationships. And I think you do a beautiful, like, immaculate job of creating a parasocial relationship with your audience. You're able to show up on camera in such an authentic and honest way. You also seem to have a really good um I mean we were talking about this before both of us are single moms and I when I found that out about you I was like oh my god same like I love that. Um and you do a really good job of sprinkling in these little peppering in these little details that help people connect to you without
>> trauma dumping without oversharing without making that your entire personality. Um I think you also just have like a very open energy. I'm like you're you're just like Rapunzel sitting here. [laughter]
>> Um, but I think it like people feel like they're speaking to you and I think that that also is the a big reason probably of why you've been successful at the low ticket because some people they know how to sell the high ticket but they don't know how to show up magnetically online and so then it kind of has a mismatch.
>> So I'm really I would love because I just learned that term parasocial. My sister taught it to me literally I think three months ago. So it's a new term. Um, can you define that for everybody watching so they know what that means?
>> Yeah. So a parasocial relationship is the relationship between a celebrity and their fans. So it is a symbiotic relationship, but it's also a little bit one way. So what I mean by that is that your audience knows a lot about you and you don't actually know who they are, right? Like you don't know anything about them and yet they feel very connected to you. You are taking up active space in their life of people, right? Like they say you're an average of the five people you spend the most time with. And that's why I think having online mentors is so important is because one of a mentor can become one of those five people. And for you, you've helped how many millions of women now by being one of those people for them. And that's like such a gift that you're you're giving to them. And that's why I say it's also it's symbiotic because you're giving to them and in exchange they're paying you.
>> Yeah. I think I well I love that you said that and um it's a it's a new term for me and when I first learned it um I had to work through feelings of like is this okay like to be in a parasocial you know relationship with someone is that okay um but what I realized is um for me when I thought back to like why am I doing this right because I think to have a a relationship like that is a lot of responsibility right like it can be I think it can be so easily um used you know you take advantage of people it can so easily mishandled. Um, and so for me, I really thought about like, well, well, why do I share what I share? Like, why do I, you know, so so seemingly effortlessly cultivate this like you raving fans? Like they really are raving fans. And that's always been my intention to create raving fans. But I've really thought about it a lot cuz when my sister taught me this term, I was like, "Oh my god, like is this okay? Like this doesn't seem like a good thing."
>> Um, and then I thought about, well, like why have I shared everything? And it's because there are so many like bro marketers out there, so many bad online business coaches. [snorts] And so when I set out almost almost three years ago now to create content, I was like, I really want people to know they can trust me. Like that's always been my thing is like to know they can trust me. And then more specifically, the phrase I always use is like I want people to know that I'm going to take really good care of them.
>> Totally.
>> So then the question I set I was like trying to answer is like well how can I make people feel like I'm someone who's going to take good care of them? And then of course it's like well share your life and be vulnerable and you know be honest and authentic like all the things that like now have created this relationship where people do really know me really well. It's all been in service of me
>> help wanting to make sure they know they're in good hands.
>> I love that so much. One of my favorite thoughts that I like chose about myself and self-concept was when I'm in charge everyone wins >> which is kind of similar to that. But I think also like to what you're speaking of you having that intention set the foundation for the trust but your product also >> I think that's true >> right like it actually is super valuable so people are willing to kind of take that that little leap but also you you know your stuff >> that's true we do have I'm very proud we have a 60% repeat customer rate which means like average in our industry is like 15 to 30 if you're lucky so it's at least double the average if not four times the average um yeah I'm a numbers girl for Um, so, okay. What advice would you give to someone who feels like they have a message, right? So, that's something that they want to share. Um, they're worried about the trolls or they're worried about being seen or they're worried about like where this journey is going to take them. What advice would you give someone who's who knows they have something to say but is scared to start?
>> Yeah, I would say get really clear on who you're talking to.
>> I know for me when I started it was a past version of myself, right? And even still, sometimes to this day, I'll think back to like what did I need to hear when I was on this journey? What did I wish that I could could have, you know, I I was an actress. I really wanted to make it and be famous. And I was like, if I could just pick up my phone and call my aunt who could tell me how to do this, that's what I would want. And I think the more that you focus on I mean, and again, I obviously I teach people how to rewire their subconscious so that they feel safe doing this. But I think the the fastest shortcut is just to suspend disbelief and trick yourself into thinking about some someone that you're really compelled to speak to. And also, I think, you know, the thing that's hard with social media is
>> it's kind of like you're throwing a party where you don't know if anyone's coming, if a million people are coming, if they're going to love the party, or if they're going to come trash your house.
>> Yep. [laughter]
>> Right. And so, it's just like the wild west. Um, and so I think the more that you can just focus on just the one person that can can kind of keep you going through it.
>> Yeah. And I I think that's exactly it. There's so many unknowns, but I would say too, and I'm sure you would agree, like the tradeoff is so worth it, right? Like
>> so worth it.
>> Like yeah, it might be 10 people coming to your party. It might be a million, but the fact that we can even have the opportunity to throw a party in the first place, I think it's so important that we don't lose sight of that. Um because before the internet was invented, like I I would if I had a job, I would have been lucky, right? And it would have been like a $28,000 per year job as a graphic designer in
>> rural Ohio, which is where I'm from. And like that would have been that. And
>> totally.
>> Yeah. And for me, financial independence as a woman is really, really important. Um and has not been something that has been like like in a lot of ways, not to discredit any of my family, but I think in a lot of ways, I have broken generational patterns. Um, and the fact that that's a that's an option is amazing.
>> I mean, I think about the fact that my grandma couldn't have gotten a credit card without her husband or a brother or a father signing for her. It's freaking nuts. It's crazy.
>> Um,
>> yeah. I think that I think it is very I think more and more women at least for maybe I'm biased because all I ever do is talk about talk to women who have made a lot of money, but I feel that more and more women are breaking family generation like that that cycle of financial just dependence. Well, and I think you know it was interesting again going back to the when I looked at when I found your course that was about 6 months before my marriage ended and I had just come off maternity leave like
>> I was I was left in a really bad position and within a year and a half had made a million dollars like and that's not lost on me at what a gift that is. You know the I think even some of the women before like in my family didn't have the ability to take care of themselves and their children that way.
>> Yeah. I I always say like if I hadn't had my business, I would have had an eight-month old and an unfaithful husband. Like I would have stayed married, you know, like that's
>> exactly
>> and so I think that that is huge and that's a lot of credit to you. I think we have similar stories in that sense just becoming single very unexpectedly and I think it's tough but I think that um I'm really grateful that we both were able to turn some into gold and and and you know I look at my own revenue stats like before I was married versus after I married. like that's a nice little spike of revenue right there.
>> We love to see that.
>> We do. We do love to see that. But it's I and again even that to me is an important part of my mission is to kind of change the stereotype of what it means to be a single mom, you know, because I think that that's like you inspire me so much in that way and I know that like I hear that from my audience as well. So
>> yeah, there's a big stereotype, right, about like that single that struggling single mama.
>> Totally. And it just does not have I mean it is the case for so many women and I think it's like you said our goal is that it's none of them and I think we start by doing exactly what you are teaching people to do which is get our message out there and become famous
>> and what you're teaching people to do. [laughter]
>> Any last words that you would give people who are like kind of on the fence about jumping into my world, maybe getting a course, maybe just implementing some of the stuff I teach for free. Like what would you tell someone who's kind of on the fence, maybe they need a little nudge just to get pushed over?
>> Listen, I think I spent remember made half a million. The total I paid for your programs was like $247.
>> Yeah, I think it was.
>> Okay. [laughter] If you could take a $247 and make five or and make $500,000 within a couple like that's an insane markup. I'm like 11 months, 12 months. What was it?
>> Year and a half.
>> Yeah.
>> Yeah.
>> Good. That's a good Yeah.
>> Yeah. It's it's a pretty good
>> be a Ponzi scheme or something if it wasn't [laughter]
>> Oh, 100%. So, and I can I can tell you that Maria's work is is amazing. It's worth taking the leap. Um, even if it is, you know, it's like what the price of a soul cycle in a coffee. [laughter] It's like take take the leap on yourself really because I think that is often the biggest hurdle to overcome and once you overcome that like Maria's got you taken care of.
>> Oh, thank you so much. I really appreciate you being here. I'm really for anyone who um is interested in learning more about being famous like working through. You mentioned a lot of stuff about subconscious and we haven't had time to touch on that but I think it's a really important part of it. Where can people find you?
>> Yeah, so if you search How to be famous, you're going to find me. Um, but my name is Whitney Uland on Instagram and Tik Tok, and I host the How to Be Famous podcast.
>> Well, thank you so much for being here. Thank you.