Transcription
Okay, Maria went here. I'm going to show you how to make $100 a day with a $7 product. But before I get into like a whole presentation, a whole tutorial, it's very beginner-friendly, so you don't have to know anything.
But before I get into it, I really want to show you that I know what I'm talking about and that you can trust me. Because I think that that's for some of you, $100 a day might seem impossible. For others, $100 a day might seem really little. But either way, I want you to see what I'm doing every single day so you have a sense of, "I can trust Maria, she knows what she's talking about."
So, um, this is my Sam card dashboard. Um, you can see I can set it to the last 30 days. And I like to do it live so you can see. But then I'm also going to do this year. So we've done over the last 30 days, we've done $567,000. And then this, um, this year, well, I can do this month. So we're five days into March as of the time of this being filmed. And when it loads, so it calculates, basically what it's doing is calculating all my sales. We've done $107,000 in the first five days. And then let's do this year. So like I said, it this year would be all of January, all of February, five days of March. So you can see your January 1st to today, which is March 5th. Save the date range. Let it calculate. We've done $1.1 million in the first like, essentially two months.
And I'm sharing that because I think I want you to have a feeling of, "You can trust me." And I think that a lot of people in our industry don't show this. And so you don't know, are they actually knowing what they talk about, or are they just saying and doing like, "Armchair, this is what I would do if I knew what I was doing, but I don't actually."
So, um, let's get into the presentation. I have quite a bit of notes. I also have, I don't know if you can see it, but I have like two pages. No, I don't want autoplay. I want presenter. I want this one. Um, I have two pages of notes. I want to go over everything with you. I want this to be very thorough, but also very beginner-friendly. Um, I'm going to assume that first of all, before like, before anything else, you possess the ability to do this. That's going to be your biggest hangup. If you haven't done something like $100 a day, um, it's going to seem impossible. And so just putting that out there and saying that, I think is the first step. Is like, you probably at this point don't believe you can make $100 a day. I'm here to tell you, literally anyone can. I have thousands of students who have less skills and less time and less experience and less tech savviness. And the only thing that they have more than you do right now is courage to actually try. And so I say that because I want you to know if you are a beginner and this feels impossible to make $100 a day with a $7 product, you can. And ideally, at the end of this little, um, training that I'm going to do, you'll know exactly what to do.
So, okay, we did the proof. I showed you my Sam c car. Um, another way that if you want more proof, if you're like, "I just don't believe Maria, she's full of it." If you go to Maria.com/proof, I share everything, including like my tax returns. I share my income reports. I share like how much I spent in my personal life. So if you want like every financial disclosure you could imagine, go to Maria.com/proof. Um, and you can get it there as well.
Okay, so step one, you're going to start with a really, really good $7 product. If you want a lot of sales, your product has to be so crazy good for $7 that it feels like you should have charged $7,000 for it, or it feels like, you know, you would be an idiot to not buy this. And so it should be an absolute no-brainer to buy. Um, and you should look at it and say, "Oh my gosh, yes, I would need to get this." And so this whole, I've got a bunch of steps and a bunch of strategies, but if you don't nail this first one, nothing else will work. Everything starts with you needing a product that's very popular.
And so I want to give you an example of a product that I charge for $7. Um, I got a link in here, um, just so you can kind of get a sense of like what would be included. It's $7, right? So it's not like it's, um, it's $7. So basically, anything good that you put in here is going to be a really good value exchange because it's so inexpensive. So this is a product that sells really well for us. Um, "How to Start a Digital Products Business." And then, um, you can see the product image. And then here's what's included: how to create a popular, in-demand product, even if you're just getting started and you have no idea what to sell or how to do it. Um, next, I'll guide you on how to go from $0 to your very first sale. This is really valuable because the first sale is always the hardest. Um, and then I'll also teach you how to build automations to do most of the work for you. Again, super valuable. It took me like 10 years to figure out these automations, and I show you guys how to do it in this $7 product. And then lastly, I'll share how I create and sell my digital products at scale. So right now, I'm selling over 4,000 digital products every single month. So I mean, I've really scaled. I mean, saw like, I, it's for two months in the year, and I'm already over a million dollars in the first two months of the year. So I've clearly mastered how to do this. Um, and this is, this is the result of I've been doing this since 2013, right? So this is 12 years of experience. Really valuable stuff that I had to pay thousands and thousands of dollars for that I'm selling for $7.
And so when you read this and you understand, "This is what I'm going to get access to, this is what I'm going to get information on," $7 feels like a no-brainer offer. That's the kind of offer in your own industry for what you're passionate about, for what you want to talk about, for what you want to teach on, it has to be that valuable. You should be worried that you're like, "Giving away the farm for something this like, so much for so inexpensive." You should feel like almost like you're getting stolen from because you're giving so much for such a cheap amount. And I'll show you this isn't like a charity act. I'll show you how you get your money. That's step two. Um, but the first step, step one, that first $7 product, you should think, "What would be so good I could charge $7,000 for it?" or "What would be so good it would be really dumb to not buy this?" That's sort of the amount of value you need to provide.
Okay, what did I say here? Oh, yeah. By the way, if you don't know how to create a product that everyone wants, don't worry, because that might be something that like, you're worried about is, "Well, I don't know what to do for my industry. I don't know what people, um, want to pay me for. I don't know what I could put in." I'll show you how to do that later on because I figured you might be like, "That might be your next question was, 'Oh my gosh, but how? What do I do?'" I got you covered. I'll show you later.
Okay, so step two is offering strategic upsells. So I want to explain what an upsell is. When you go to McDonald's and you order a burger, that's your main product. Think of that like your $7 product that I just showed you. When the person behind the counter says, "Would you like fries and a milkshake with that?" that's an upsell. And so step two is to offer strategic upsells. It's basically you sell the thing, and then you upsell them, you add more. Um, and when you do this, you can see here, this is a, we do these all the time. We have a "24 Courses for $24." You might even have seen that product is a very popular product of ours. And we often turn a $24 order, you can see here at the top, we often turn a $24 order into a $43 order. This is an upsell, this is an upsell, and this is an upsell, this is an upsell, and this is an upsell, and this is an upsell. And so not every order, a lot of orders are $24. Many orders are $24. But we regularly, consistently have maybe some people will take the first three, or, you know, they might take the, this, this one, and this one. But consistently, I would say probably two to three times a day, we'll have this one turn into a $43 order. And then many, many, many variations of this. So often, I would say our average is, um, we turn a $24 order into a $71 order. That's pretty typical for us.
And so again, um, I have more info on here, but this is how you turn your $7 order. Remember, our whole goal of this video is you're going to make $100 a day with a $7 order. It's not just about that $7 product, it's about that upsells. You have to have the strategic upsells because that's where your price point comes in, or your profit comes in. So the price points of your upsells should be in the like $27 to $97 range. I recommend start with $27 and work your way up because remember, they're buying a $7 order first. And so to go from $7 to $97, it's a big jump. You can try it, there's no harm in trying it. Um, and I think that you should have at least two upsells to start. Um, don't try to do like, if we go back to the image, don't try to do all of these. That's going to be way too overwhelming. And again, I will have more on that later on the upsells later. Um, but for now, it's going to be too overwhelming if you try to create one, two, three, four, five, six. That's too many. Just start with two. And it's going to turn your, let's just say you do a $27 one, it's going to, that would turn your order into like $34. And then if you added like one more, you could maybe get like $50 from a $7 product, which is great. That's amazing.
And then again, I just want to like, give a little note. If you're feeling overwhelmed, just stick with me. This is going to come together as we go over everything. So, um, right now, we're just doing like the bird's eye overview of what this would look like for you to make $100 a day from a $7 product. And what I'm doing, frankly, is I'm giving you information that I would have given my legs to have when I was first getting started. Every bullet point on this two-page thing that I'm reading off of is like six months to a year of trial and error on my end. Even something as small as like, we go back here, the price points. Do you know how many marketing experiments we ran to figure out how much you should be charging for these secondary products? We probably ran 15 different experiments at a minimum, probably way more, to figure out the ideal price point. So, um, if you're feeling overwhelmed, that's a really good sign because you're learning so much new information so rapidly, your brain is struggling to keep up. And I just want to say at this point, just stick with me. It's going to all come together.
Okay, this is step three. You're going to leverage Instagram Reels to get sales. Now, now the thing is, Reels equals traffic. You may have heard me say that before. When you create Reels, you get free traffic in two different, very important ways. The first way is your Link in Bio. And this is really important. A lot of you guys make this mistake. Make sure your Link in Bio links direct directly to a checkout page, not a landing page, to the page where they can put their credit card information in. And only link to the checkout page. So don't do things like Linktree or Stand Store where there's multiple links because what, and the reason for that is, um, people get overwhelmed when they see a bunch of different product options and they won't buy anything at all. And so not only are you going to just link to your checkout page, you're going to only link to your checkout page. Don't have multiple links because you're going to lose money.
And then secondly, the second way that you're going to, um, get free traffic with Instagram Reels is by using ManyChat automation comments. So basically, ManyChat automation comments, in case you don't know, it's a software that you can connect to your Instagram account where every time someone comments a keyword, it will automatically reply and automatically send a link to the checkout page. It's incredible. When I was getting started back in 2013, there was on no plan, it was there anything like this to drive traffic? I can't even begin to describe to you how manual everything was when it came to driving any kind of traffic. And so the fact that you can make a Reel, have people comment a keyword, and they will be automatically messaged and taken to your checkout page, we are living in a golden, like, a golden era. It's a gold mine.
And so again, if you are a little overwhelmed with the ManyChat stuff, I have a resource coming up that I want you to take a look at because I think that's going to really help you. But if you don't know about ManyChat, um, you should definitely look into that because we send, um, I mean, like overall, we have hundreds of thousands of views on our pages, but that also includes like ads and stuff. Um, but in general, we'll send thousands and thousands per day of traffic from Instagram Reels. Um, whether it's from my Link in Bio, like my Link in Bio, I think does like 20,000 clicks a month just from that. And the other thing that, but having said that, we've also tried this is where again, you're getting to take advantage of our years of experience. We've tracked the data on this Instagram traffic a lot for years. And the way that we set everything up, we need about 17 views in order to make one sale. So you might be thinking, "Well, Maria, I can see that, you know, you've got 12 million." I don't think it's loading. It's loading. Okay. You've got 12 million people that view your stuff, or you have 380,000 followers. I don't have a big follower, I don't have a big audience. Well, unfortunately, you don't get to use that as an excuse because we've tracked it, and you only need 17 views in order to make a sale.
I'll have more to say about that later on. Um, but I think the most important thing for you to recognize is the reason why you don't need a lot of followers is because Reels are shown to non-followers. Most of my Reels go to non-followers. So even though I have a massive follower account, they're not even really seeing myself in the percent that non-followers are. And I've run several tests on this where I set up a brand new secret account. I didn't connect it to anything that I was doing. I didn't tell people that I was running this secret account. I just made a secret account as if I was a brand new person, kind of like you would be. And within, let me just pull the data on this because I want to make sure I tell it to you right. Um, hold on. It was like, I think we, me, 700 new, um, it was like $750 in the first eight days. But I, here we go, here we go. Um, I made a Reel, one Reel every day for three days. Within three days on, yeah, within three days on this brand new account, I had a Reel pop off and it made me $735. So in three days, this is a brand new account, not connected to me at all, brand new account. I had a Reel pop off and and I, I'll talk more about that in the next section here about how to get your Reels going viral and stuff. But I had a Reel go viral and it made me $735 in 3 days. And I was doing the exact same thing I'm teaching in this video, where I have a really good product, I offer upsells, so I make it like a lot of money per order, and then I leverage Reels that are shown to people who don't follow me. And because I need 17 views in order to make one sale, pretty freaking quickly I made sales. So it's not magic and it's repeatable.
The fourth thing is you're going to do this daily. And the example, even that I just read, I made one Reel every single day. You don't need thousands of followers in order to make this work. I want that to really be clear to you. You don't need thousands of followers, but you do need the Instagram to love you so that they send you traffic. How do you think you're going to get the Instagram algorithm to love you? Make daily Reels. You've got to make Reels daily. Not every Reel will go viral. This, I was talking about earlier, not every Reel will go viral. Most Reels will not go viral. Even to this day, you would be surprised if you went and looked at my Reel, my the views on my Reels. It's not like I'm getting millions of views or even hundreds of thousands of views, even though I have hundreds of thousands of followers. I get like 20,000 to 30,000 views per Reel, which might seem like a lot to you, but you have to remember as a percentage of my overall audience is very small. So most Reels aren't going to go viral. But what you do need is the consistency in the posting of the daily Reel so that every so often, a Reel will pop off and get you a ton of sales. That'll be like the money days. But even in the day-to-day, over time, as Instagram recognizes that you're a very consistent account, they will send you more traffic. They will send you more people looking at your checkout page.
And so the way I want you to think about it is you are working towards your goal of making $100 a day. So if you're publishing a Reel every single day, you're working in anticipation of getting paid $100 per Reel. And so if you get one $100 sale every single day, that's $3,000 a month. And to me, it's worth it. So again, and like when I say $100 a day, I want you to know that that is very conservative. Um, I have students who, I'll just share a recent example. She has 900, let me just, she has 900, I think, 36 followers. I want to read, I'm like reading off my phone in case you're wondering what I'm doing. Um, 993, yeah, okay. So she, she says, "I've been consistently posting on Instagram for 36 days straight with 936 followers. I'm averaging $5,000 to $7,000 in automated sales every single day thanks to my ManyChat automations that are converting like crazy." So I'm sharing that. And by the way, if you want to like reach out to her, her name is Janine Hurt. She's a real person, she's a real student of mine. Um, and to me, this is worth it.
And so when I say you should be making $100 a day, $100 sale, or $100 every day, $3,000 a month, you have to remember that from my perspective, most of the people in my world are, it's very common for me to see $5,000 to $7,000 a day. I'm doing like $18,000 a day. I just went to a business mastermind where they're doing over a million dollars a month, which is even more than I. And frankly, I met a bunch of people who are doing a hundred million dollars a year, like several hundred million dollars a year, which blows my mind. And so there's levels to this. But I think what's really important for you to like, to just bring this all back to where you are, is the four steps that we just went over. Step one, start with a really, really good $7 product. Step two, offer strategic upsells. Step three, leverage Reels to get sales. And step four, do this daily.
I'm going to, in this next slide, talk about some resources that I think are going to be really helpful. So all four of these resources are optional. You don't need to do any of these. All four of these steps that I just went over, you can go and look at my free content either here on YouTube, or you can do it, um, just I have a ton of free resources on Instagram. I have a ton of free content, really anywhere on all four of these steps. So I want to start off by saying these four are all optional. However, they're really going to help you.
And so the first, um, course that will help you, the first resource that will help you, is my course. It's called "How to Create a Viral Digital Product." And it's very helpful because again, like, if you don't know how to create a product that people say, "Hell yes, I want this" when they see it, you're going to struggle to get sales. And if you don't do it right, you might have what's more a more typical conversion rate, meaning a hundred people might, you might need a hundred views in order to get one sale, instead of 17 views to get a sale. So if you learn how to make a viral digital product, if you learn how to create a $7 product that everyone wants as soon as they see it, obviously it's going to be a lot easier to get sales. And I think people's offers and people's products, really, they get really stuck and they launch products that just aren't what the customers want, or it's the wrong price point for their audience, or it's the wrong audience altogether. And so it's not a bad idea. I'm going to put the link in the description to all four of these resources. Um, it's not a bad idea for you to at least look at the course and just see, "Is this something that I need help with?" For some of you, you already have a product that you know is amazing, that you're excited about, that you feel really good about. You just don't know how to sell it. You're just are not getting the traffic part. Um, and that's fine. Then you wouldn't need something like this. But if you are feeling like you don't know what to launch and you don't know what to sell and you don't know how to do it in such a way where people are like, "It's selling like hotcakes, people are lining up to buy it," that's what this product solves. That's what my course solves, is how to do that. And I have this thing called "Flop to Viral Scale," so you can, like, rank your product and literally predict how well it's going to do as soon as you launch it. So there's a lot of good tools on that one. Again, this is all optional. These are all courses where I'm taking essentially a deep dive into different topics that are going to help you as you work to do this.
Second resource that is really helpful is a course that I created called "Mastering Upsells." So I, instead of creating a product image for this one or putting the product image for this one, I actually wanted you to do the math on what you stand to lose by not knowing how to do upsells the right way, by not knowing how to get more money per customer. So using my example of my $24 courses, if I didn't know how to do upsells, I would get 10 orders at $24 and make $240. But because I know how to do upsells, for every 10 orders I do at, with the full upsell stack, I make $4,030. And so when you master upsells, it's not even that hard to do, and it's so much extra revenue. Because if I'm going to go to the trouble of creating all the traffic and doing all the Reels and doing everything to get a sale, I would rather make all the, as much money as possible per customer. So that's what my course "Mastering Upsells" does. Again, these are all really inexpensive courses. These are all like sub-$300 courses. They're all very inexpensive. Um, and they're all optional, like I said, they're all optional. But to me, if you learn how to do, let's just say you pay, I think this one is like $97 right now. So you buy it, even if you got one upsell course, one extra, like, one extra sale from this, it would pay for itself.
The third one over here, Resource number three, is "How I Make Sales with ManyChat Automations." It's called "Automated Sales Unlocked." And I, what I did here is I built out all the ManyChat automations for you. So you might be tech-challenged, you might not have the time to do it, you have the desire to sit and figure out how to create these automations that automatically send traffic to your checkout pages. And a lot of people don't. They just want me to do it, and they just want to like, literally change out the links. So what I did here with this third resource is I basically built, you can kind of see in the little preview, like I built all these automations, and then you can literally duplicate it and then just where I have my checkout links, you can put in your checkout links. And so, um, you, like I said, you don't need a lot of followers, you don't need a lot of traffic. You just need these automations. And this right here is how we turn those 17 views into a sale on autopilot. So this is where, um, they see the product, they're like, "Okay, that sounds great." Then they comment their word, and then that's when you would take them to the checkout page. And that's what this does. And I do that for you. And you can literally, um, you can figure it out. Like I said, you can go sign up for ManyChat.com. Um, I think I can give you a free trial. I'll put that in the description as well. But you can go to ManyChat.com and you can totally figure out yourself. Like, like I said, these are all optional. Um, but if you don't want to do that and you want to just switch out a link, that might be a little easier for for you.
And then finally, the last thing is I want to offer you a SamCart free trial. This is where I build all my checkout pages. Um, I really like SamCart. I actually went to a, their headquarters last weekend, literally less than a week ago. I was down in Austin at their headquarters. Um, and this is where, in my opinion, this is where you should build the checkout pages. So when someone sees your, um, your product and they go to like, give you the money, that's where SamCart comes in. Um, I really like it. Again, I have recommended SamCart for, I'm an affiliate now, so I will get like a tiny, like, I think it's like literally $3.30 if you sign up. So it's not a lot. And I've recommended them for something like five years before I even became an affiliate. And there's two reasons why I really objectively like them. The first is they make it really easy to get a lot of sales because they build their checkout pages, um, using a phrase called "optimized for conversion." And what "optimized for conversion" means, they want as many people as possible who view your checkout page to buy from you. And so there's tiny little things that expert marketers know that can do on a checkout page to make people more likely to buy. And that's how they build their checkout pages. Um, and the other thing that I really like about it is that you don't have to be super techy for it to work. It's just drag or drop. So you can get a free trial if you want. It's totally optional. Um, like frankly, all of these are. I, this is basically my goal. I create a ton of free content to give you what you need to know. So anything that you want to dive deeper into from any of the steps, I have a ton, a ton of free content, 60-page PDFs, like I have so much resources, so much free templates, so much stuff for free. The courses are the deep dive and the step-by-step layout of all of it. It's a little hard to go and like put together the free content. And so for me, the, the courses that I create are the organized systems and the organized process to take you through from A to Z, um, from step zero to launch. Um, and it's very organizing. So that's my goal is that it's a deeper dive. So hopefully this was helpful. Um, thank you so much for watching, and I will see you on the next step.