Transcription
If you don't know what a faceless YouTube channel is, it's a YouTube channel where there's no creator. You don't see any person, and it's somebody doing a voiceover. What's interesting about these—I didn't know these were basically businesses—and they're just pumping out this content. What most people are doing, and what most what people are missing on faceless channels, is they're not picking these niches; they're not really picking niches. They're just like, "How do I get as much views as possible so I can monetize via ads?" Whereas the move is to be like, "What is the most high-impact niche to go after? And then how do I create faceless content for that niche?"
So if you want to do this, here's how I would do it using mostly AI tools. [Music]
All right, Jonathan Ja cream Courtney, you're back. Back. I can't get rid of you. You're like the gecko of the startup ideas podcast. I always come back.
Um, yeah, you know, I've been watching the episodes of this podcast that do well, and uh, you've also been messaging me, and generally people just want ideas. And as the name of the podcast is called a podcast podcast podcast ideas podcast, um, like what seems to do pretty well is like things that one person can do, um, that can make potentially a lot of money and isn't like doesn't require a whole team to set up. That seems to be the vibe, right?
I think so. I think uh, a lot of people listening to this probably have jobs, and they just kind of want to set up something on the side, and then maybe it turns into something like super big, and maybe it doesn't need to. I mean, it it could just be like making $100,000 a year or whatever it is on the side, and it's like great, you know, and you can sell that you're making $100,000 a year, and you can sell that at five times ARR if you want. So I I ran with that, and I found one or two things that I think could be pretty interesting. Uh, one again, like a lot of the things that I find are not because I'm researching for this podcast; it's because I'm researching it for myself.
Um, and one of the things that, you know, I have a YouTube channel. Our YouTube channel is one of the best ways for us to get qualified leads for our business, but I'm always looking to like what else can you do at YouTube, and I stumbled across this Notion board, and I sent it to you. It's called Six Figure Channel List, and it's a Notion board full of different channels on YouTube, um, and they're kind of ordered by six-figure channels and seven-figure channels. And the idea here or what's special about these channels is that they're called faceless YouTube channels, and I want to give credit to facelesschannelacademy.com. Uh, actually, it was a guy who's the guy—he even he looks like Cody Schneider a little bit—you want to give credit to Cody Schneider?
I want to give credit to Cody Schneider, even though it isn't him. It's like uh, the video, whatever the guy who runs the business Faceless Channel—we put it in—we'll link it—we'll link it—whatever his name is.
So I came across his video, then uh, he had this whole Notion board, and by the way, I'll give you my first first impression of faceless YouTube channels. If you don't know what a faceless YouTube channel is, it's a YouTube channel where there's no creator. You don't see any person, and it's somebody doing a voiceover. The most famous ones that you know are Daily Dose of Internet. Everyone, hello, this is your—what is it?—hello, welcome to your Daily Dose of Internet. That guy, you know that guy. That was actually pretty good. What does he say? Is it that it's basically that? I mean, you you you got it—Welcome your Daily Dose of Internet. Uh, so that, then there's Kurzgesagt—the I think German channel—which does animations, and then there's a ton of [ __ ] absolute dog [ __ ] uh out there, but in between a there's also like some like interesting ones like Charisma on Command.
Um, you've seen tons of them if you go to this Notion board. I don't know if you'll share it. Uh, you're going to notice a lot of these. And what's interesting about these—I never even paid attention—I didn't even know what these things were—were—and I am obsessed with YouTube—I didn't know these were basically businesses where people are using people from Fiverr to write scripts, AI to write scripts, narrators from Fiverr, so it's not even the same person narrating all the time, um, and they're just pumping out this content. Charisma on uh command is a very good example—not necessarily saying this person is using AI or anything—but it's just like, okay, here's a thing that people want to know about charisma and human interaction. Here's a celebrity interaction that we can break down, and I'm going to narrate this celebrity interaction, and it gets unbelievable amounts of views, and of course, then it makes money. Uh, Charisma and command in particular makes seven figures apparently per year, but there's a lot of other very niche things in there, um, like for example, survival—how to survive—um, yeah, there's just so many different things in there. It's really interesting. History seems to be a big thing, like uh, you know, talk about the Black Plague or I just watched one about the White Death, which is tuberculosis. Um, there's Daily Dose of Football. There's so many different things. There's body cam channels. You've probably come across them, but you might not have realized that they're part of this movement on YouTube called faceless YouTube channels.
Now, why I find this interesting—again, there's tons of crap out there, and I don't like the idea of polluting YouTube with absolute dog [ __ ] like crappy stupid AI-generated scripts that are useless—but a couple of these are actually interesting to watch. A couple of these are entertaining. A couple of these are actually kind of cool, and those are the ones that stand out, and those are the ones that get the most views. And what I love about it is I really think a lot of people would love to make content. So, for example, I'd love to make some video game content, but I don't personally want to be in the content. Like I don't want to be, you know, trolled. I don't like actually to be a personality on the internet. I do it almost as like a a necessity basically, like because making content is a cool way to get clients and and to sell products. But I love the idea of being able to make channels that are purely based on, you know, other footage, maybe animation, um, maybe just taking interviews from other people and commenting on them. And I've been spending the last four or five days looking at these channels and thinking, how can I apply this to myself? And yeah, I think there's a way to to wade through the absolute [ __ ] of the 90% of these channels and make actually good versions of them. So yeah, that's my first idea is is looking into this idea of faceless YouTube channels. And now that I've started going into the down the rabbit hole, my entire YouTube recommendations is full of different content creators talking about how to make face faceless YouTube channels. Um, so it's a super yeah, super interesting concept. Didn't know about it.
Well, that's because the like the DTC bro is now the faceless YouTube bro who was previously the crypto bro, right? So like the next—this is like the next Gold Rush.
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You know, when I say that a lot of people are going to listen to this, and they're going to be like, "Oh, I don't want to be I don't want to be a DTC bro or whatever," um, but to your point, there's there's like a small subset of people who are doing faceless channels like like so right, and actually adding value to the internet that, you know, this is just one of the it's just one of the best ways to build an audience right now, like just point-blank. It's so cool.
Yeah, and again, like I see the DTC bro kind of thing, and I'm not interested in being that, um, but for example, I've always wanted to start a video game channel. Again, I want to do this nostalgia hacking thing. I want to talk about Halo. I want to talk about Jet Set Radio. I want to talk about the Dreamcast. I want to talk about Shenmue. But I've always been—what's really held me back is being a personality is like people are—people get very attached to internet personalities and and get very weird about that. I have no interest in that. And now that I've learned about this faceless YouTube channel thing and found a couple of gaming faceless channels, I'm like, yeah, this would actually be a viable route for me to build a media empire around nostalgic gaming without having to be the face of it—maybe not even having to be the voice of it—just writing the scripts and coming up with the concepts and having someone else voice it. I honestly just never thought about it, but it's so obvious now.
So here's what I think people are missing with faceless video channels is like traditional media; they're monetizing it basically only with ads. So a lot of these people are just, okay, I'm going to throw up a faceless YouTube channel. I'm going to clip uh or or you know, a lot of people are doing—by the way, I don't know if you've seen this—it's on my—it's all over my TikTok feed—they're taking uh Joe Rogan's voice and just telling interesting stories with Joe Rogan's voice. Have you seen this? Using like an AI Joe Rogan's voice?
Yes. So yeah, yeah, I've heard that. Yeah. So quick quick story on this. So every every night when I want to chill out and numb my brain a little bit, your boy—your boy goes to TikTok. Okay, your boy goes to TikTok, and I'm noticing that 10% of my feed is these Joe Rogan telling these such interesting stories about like stuff that I would never expect Joe Rogan to talk about, like how dolphins were, you know, essentially aliens and just the craziest stuff. And it's entertaining. I'm not saying I believe that dolphins, you know, are—I I'm not saying I believe that, you know, dolphins are, you know, smarter than human beings and like colonized, you know, the planet and stuff like that. Anyways, point is, I'm getting these videos left, right, and center, and I'm like, at a certain point, I was like, there's no way that Joe Rogan said this. There's just absolutely zero chance that he's saying like thousands of these stories. And turns out it's a faceless TikTok YouTube channel—not—I I don't remember the name—and people like that are making, you know, 10 to 100K a month on these channels. Yeah, but I think the move is not to do—not to do it with ads; it's to build your own products. Like I talk about always—the ACP funnel, right? Build an audience, then convert to a community, and then build a product for them. What most people are doing, and what most what people are missing on faceless channels, is they're not picking these niches; they're not really picking niches. They're just like, "How do I get as much views as possible so I can monetize via ads?" Whereas the move is to be like, "What is the most high-impact niche to go after? And then how do I create faceless content for that niche?"
And there's some really interesting uh faceless channels that I've come across as well this week. I came across a channel—I don't know if you know it—called Wormwood, um, and they're doing something like what you were just talking about except in the art space. It's like an absurdist art project thing almost. BJO is the one that I just laugh my ass off. It's a video that has 285,000 views. The AI—the voice is AI. Um, I do think the script is a mixture of AI and and written by the person. I don't know anything about this person, but the everything about it is just like mind-bending and super interesting and super cool. Uh, and I did—again, when I was looking at these things—I was like, yeah, I would never have put the label, you know, we—on this podcast—me and you—now are saying that this thing is called a faceless YouTube channel. The general public doesn't know anything about this stuff. I didn't know about it until like a couple of days ago. And I think there—again, I don't think you should be joining the bros on a race to the bottom. I think that if you're if you have interest in concepts and especially if you can write—which is like a crazy thing—if you can write, right, then you can make a YouTube channel now because more and more people are expecting to not have to see the person who's actually talking. So I think writer—writers are going to have a killer advantage here, um, the people who don't have to use AI to to create to generate the scripts. Um, but if you just have like great concepts and interesting ideas, take a look at that Wormwood channel. Take a look at the BJO video. It's hilarious. It's really funny. It's really cool, and it's totally demented and insane, and it's in a completely different direction. It couldn't be less like the crypto bro guys you're talking about. It's a completely different world.
So if you want to do this, here's how I would do it using mostly AI tools. So step one is you got to come up with ideas. You need a script, and you want to optimize your script. I would probably use a mixture of ChatGPT, Cloe. Um, I'd probably use a tool like Gummy Search, um, which I'm actually gonna create a whole—yeah, I'm gonna create—I'm actually gonna create a whole separate video on how to mine for gold on Reddit and and some of these platforms.
So I've never found this be—I've never seen this before.
Yeah, yeah, it's really really key. It's really cool. I use it every day actually. So I'm gonna—I'll do—I'll do a whole video on that, but I would use that to basically see like in different subreddits what is being, you know, what's popular, what are people talking about, um, and then yeah, I would use ChatGPT and Cloe to create that script. You could also use Fiverr uh to to supplement it. Step two is you need to create the images. Um, so you know, before you know, if you want to create a viral YouTube video, it's all about title and thumbnail. So you you want to optimize for the image. So I'd probably use DALL-E 2 or something like that for the image generation. Step three is you're going to have to create the video. So there's a bunch of tools like this. There's um uh Pictory AI. Um, there's a new one called—let me pull it up—it's called Crayo—CRAYO—cray.ai. I'm looking at this now. Uh, these are like faceless YouTube guys who created this. Why is all—why are all uh AI websites purple? Is that just me, or are all of them purple? I'm not saying it's bad; I'm just saying why is everything purple?
I don't know, man, but I don't like everything purple.
Go one bit. So the, you know, these guys—I haven't used their product, so I can't vouch for it—but um, it's purple, so it's good.
Exactly. Then you want to use ElevenLabs for uh AI voiceovers. So you just put in the script, uh, you get—you get uh the voiceover. Um, then using something like VidIQ for um, which is a Chrome extension for keyword research and channel optimization, um, you can also use—MrBeast has a new one called View Stats—views.com. So and there you have it in a box. Um, but I think what's missing from here is you got to pick a niche that's high value, and because it's not just about the views, it's about converting those views into products and services and communities.
Should we do—should we do um almost like—like, you know, what I'd love to do actually at some time uh would be a video—maybe this could be online or it could be live or whatever it is—but I'd love to do a video with you where we start on a Friday, and the we have to make x amount of dollars by like 72 hours later or we explode or or we are just like—like absolutely shitty entrepreneurs—but I'd love to do—I'd love to also watch videos like that. I see people posting, oh, like I helped a guy make blah blah blah in 72 hours, but whenever I watch the video, they don't actually make money; they always just like ask their friends to give the money, but I'd—I'd want to have a video me and you where we actually try an idea like this, and the idea would be to make $10,000 from strangers, and it has to also not fall apart like the second the video ends. You know, it should run for a little bit, but just to prove the—prove the point.
So you would—so I—I don't know most of these tools, and that's a different—so the cool thing about this is like for me, the idea and the the concept part would be super exciting. The actual execution—that's where I would want to have the actual execution, and someone going in and doing these things—that's where I would probably pull someone from Fiverr uh to actually pull these tools together and give me the end result.
How long do you think it would take from the idea to having a video on YouTube?
Less than 72 hours.
Seriously?
Yeah, yeah. I think—I mean, dude, 72 hours is conservative. Like 7.2 hours is realistic, but just giving extra time. I think 72 hours—like the hardest part is going to be picking a niche that doesn't have a ton of competition that you think could stand out, that you think can go—that you think can go viral. Uh, I mean, writing a script is really not hard, and and I mean, with Fiverr, if you want to use Fiverr, like okay, that just extends your time 24 hours probably, um, but all the other tools—like they're quick.
Yeah, I think the—so and choosing the niche, you would use this Gummy Search for it, or like would you have a product in mind first that you would want to have at the end of the niche? Like, for example, I don't know, this brick—we talked about it—the brick that bricks your phone—having a channel all about digital detox—and would you start with the product in mind or start with the niche in mind?
No, I always start with the niche in mind—like the audience—and I'm always like, okay, what's a lifestyle? I I generally prefer targeting lifestyles because there's like stronger—there's a stronger community with a lifestyle than just like a random audience. So I usually start with that, and I always try to look at like what's a—what's a new interesting lifestyle, and like for example, with—with the brick one, it's like there's this whole generation of people who are like anti-phones. They're buying like dumb phones, um, and it's starting to get—it's starting—you just start to see it—like the posts that are going viral are like, I left my phone and one for a walk, and you know, and then I see who replies. I'm like, that's a dumb post, like—and then I see who replies to it, and it's Jream on Twitter. This is—oh my God—I never thought about taking a walk without my phone.
Dude, I—I do get—I know what I do get that phone anxiety when I go climbing—like bouldering—I leave my phone in in like a locker, and I—this sounds really weird—either—so I used to—I was taking my Apple Watch with me so that if somebody calls me they can get through to my Apple Watch. Now I don't, but I basically tell everyone, hey, call this climbing hall if you need me, and then I feel calm. But yeah, there there is something brain-damaging about getting obsessed—obsessive about always being contactable. I even got a
I got a dumb phone for my uh, apartment so that everybody who knows me can get through to me if my iPhone is just like somewhere in the apartment where I can't find it. So I feel more calm. It's it's a it's a problem. I just I just feel bad for the receptionist at the climbing place. That's that's what I feel. No one's ever called, obviously.
Yeah, they're like, hey uh, can you find a tall skinny guy with glasses? Literally every other climber looks like that.
Yeah, yeah, exactly. Yeah, I'm gonna do— yeah, but but totally separate uh, totally separate topic. So you would start with a lifestyle, so like how you would write this out is I'm targeting people who do this thing or people people who are interested in this thing. How like how would you phrase it? I would say I'm targeting people of the XYZ community—soing community of the climbing community, of the anti-smartphone community, of the you know, keto diet diet Community. Yeah, I think those are the strongest and those on social just do the best because people people people see that content and you know, half the people or more than half the people are like, this doesn't pertain to me, but the people who are into keto are like really into keto. And then once you you know what once you you you build this faceless YouTube channel, or it could be on other platforms too, could be on Instagram, whatever—once you have that audience and now you're like one of the de facto places where that Community is getting content, then that's when you can build like a set of products and services for that for that audience.
And and the reason like I love starting at audience first is now you understand that audience better than anyone because when you're optimizing scripts and you're optimizing titles and you're optimizing thumbnails and the difference between you know, one word is that difference if your video Pops that day or goes nowhere. And that's like the YouTube algorithm. Like I've had videos that just changing a word to a number is the difference between you know, 40,000 views and 400 views. And that's just the reality. That's just the reality. And especially if you're relying on this on for income, if that's the difference between $40 a day or $4 a day—sorry—and $400 a day or $4,000 a day, like you're going to pay attention to what this audience uh clicks. And it's not just like the clickbait, it's also the retention—what is going to retain these people. So that's why I think doing a faceless channel in a particular Niche—great way to get started if you want to start a business.
There's another Niche that I find really interesting. So obviously I'm very into the video game Niche. I just want to give you another example just to also show you that they're not all the Bros. If you go to the channel—and again I don't know anything about these people, they might they might have videos that are like inappropriate or something—I don't know, but zoke z v o k, he's like an Elden ring lore content Channel, faceless again. Um, and dude, I watch this channel like—and now I'm also realizing I watch a lot of faceless channels, especially around specific niches—nichas—like I mean video gaming is an entire Niche, but elen ring is a niche by itself, yes, which is big enough for most individuals to take care of just one video game.
Oh, 100%. Do you feel now that you know how the sausage is made, are you embarrassed to watch faceless video? Um, something has happened in my brain where I'm like I now I'm kind of—now it all makes sense I guess, but I I personally—so for me I think the faceless videos that are acceptable are when the person really writes the script themselves, when it's content that they're not stealing from other people, where they're actually coming up with their own interpretation of the thing. Like when someone's talking about Elden ring lore and of course they're reading through the wikis and they're reading through the lore in the game, but they're giving their own take on it. I'm I'm not a fan of the purely AI generated voices and scripts that people just using to pump out as much revenue as possible. Um, but yeah, like the the channels that I watch—at I wouldn't have labeled them as faceless YouTube channels. I wasn't even thinking about it.
Yeah, to you it's YouTube channels—watch. Yeah, I wasn't thinking about this. I didn't know about this Niche at all, right? And I think that's the Hallmark of a great video, right? I think like if you're creating faceless you you know YouTube content for example, just create great YouTube content. Exactly. Yeah, I mean the faceless thing is like I I I went to my my girlfriend's YouTube like on her TV. I opened up YouTube and like the almost every video that's recommend to her—recommended to her—she likes, you know, she's into personal development, learning about Consciousness, all of that kind of stuff. And I was like, Wow, every one of these thumbnails is AI generated, and when I click into it it's always like some very distant voice. Oh my God, I found a really good one as well. Um, this—sorry—I mean I don't know how your team wants to edit this, but I want to show you an example of an amazing one. It has minimal personality but really great kind of infographics, even though very very simple. Um, it's the guy, he does like one video a year. I don't know if you know, he he did this Pentagon um puzzle thing. This is it—cracking the uncrackable code. What's it called? Jim sandborn. I'm just realizing now that this is a faceless—oh yeah, the channel is called lamino l m m i n o. Check that channel out. So this is the this is like the definition of a good faceless YouTube channel. And he did a—I recently watched this one called cryp—the unbreakable cryptos code—has 4.1 million views. Kennedy assassin assassinations—11 million views. His videos are great. I would never have put like a generic stamp on it saying, oh yeah, this is just some crap to make money. Um, and he's I guess making money with a combination of Patreon and YouTube. But yeah, that's so lame. That is so lame, right? Like when I—that's the thing with faceless YouTube channels is they all are making money on Patreon and AD—I don't know if it's [Music] lame. I mean it's still like—I know your audience is here to make millions, but if I was making like 25k a month from being able to make like videos that I think people will enjoy, I would be okay with that. Like I would I would be okay with having it as like—if you're saying—especially some people are still working at a company—having like a side hustle like that I think is pretty cool. But of course I also didn't know about this until this week, so you're so much more integrated into it and the product approach is probably more—but like if you're not good at selling stuff, it's not about selling stuff. Would it be the amount of work? Here's my take—Pro—here's my take—hit me—hit me—I'm I'm about to hit you, you don't even know what's coming right now. Okay, all right. The amount of work it takes to create a faceless YouTube channel in a lower quality Niche and a faceless YouTube channel with a higher quality Niche that has the potential to extend beyond ads to create something really simple—I'm talking about you're selling a PDF you know on Gumroad, um you're creating a paid community on school, you're like—I'm talking you know you're creating a pretty simple SAS app—like these are things that you es—especially now the tools are so easy and there's Global Talent. I just figure if I'm going to build any faceless YouTube channel, I much rather it be the latter, not the former. Oh my God, inter historian is also a faceless YouTube channel. That's true, by the way. You know, it also is a faceless YouTube channel. Literally like every animation channel, the infographic show—do you know that one? No, but that's on the list actually. So they've got 14.3 million subscribers, so we're talking—this is a top YouTube channel like period. Holy crap. Yeah, and they create a video every day. I'm almost certain that they use AI—sorry—sorry, they do these—so I'll just I'll read you some of their videos—like their latest video is how your pet is trying to warn you that you are going to die, and it's a 4 hour and 6 minute video. So these guys are—these people are creating long videos—animation AI enh enhance—you know, you know what I bet you on a video like that, just on ad Revenue they are making you know, 10 grand, 15 grand easy because how long it is. They're just taking also world events like—here's what happens to your body while you're having sex, uh, here's how the Seal team took down Osama Bin Laden minute by minute, um, how they caught Ted Bundy, what happens when you die—which is a seven minute video which has 26 million ion views—the worst punishment in the history of mankind, the worst torture, what happens to your body when you smoke weed, evil punishments designed to be worse than death. I do want to watch that actually. Um, oh yeah, America's strangest serial killer, man, could two people repopulate the earth? I guess you're just looking at also Quora questions that get a lot of yes eat and just making a video of it. Totally, I think that's that's the secret that no one's talking about is if you look on social—Quora, Reddit, TikTok, even other YouTube videos—you see which videos are being validated. So if you could basically create faceless versions of them them but also add value—you're not going to like—don't don't go on YouTube find a non-f video and create a Facebook video because it's probably not work if it's just a copy and it's just wrong frankly. Yeah, it's not going to—I mean obviously a lot of people know about this kind of thing, so you need some creativity, you need some level of intelligence or something to make it work. You can just be like—it's not like you could just say, hey, chat GTP, make me a faceless YouTube channel and make it successful. It's not going to work. It's not going to work. All right, that was my—I mean I don't know if it's a startup idea, but I'm thinking of adding elements of this to my uh—like I do want to do a video game channel. I don't want to be the face of it. People in the comments are going to be like, yeah, Jonathan, you said that 10 times in this episode already. Um, I don't want to be the face of it. I honestly could do an entire Elden ring Channel. I I I could do an entire Elden ring or general video game Art Channel. I want to kind of do that. I don't know why you're not doing it because because I didn't know about this [ __ ] [ __ ]. Now I do. Now I'm now I actually might—and and I think it's everyone should start a faceless YouTube channel. It just—at the very least—don't do it—guys, can we not—let's not air this episode because I actually want to do it now. That's true. That is so true. Let's use a really crappy thumbnail and title so no one watches it. So hopefully NE—no one got to this point in the episode, but yes uh, you you shouldn't start—you should start a a faceless YouTube channel. At the very least you're going to learn about the audience and you're going to learn these AI tools, yeah, which is a win. It's worth the experiment anyway. I mean what worst case is this? You spend a couple hundred dollars on AI tools and you waste some time. Yeah, that is the worst case. And yeah, you now know more about how to use these AI tools and and how to build audiences more than 99.9% of the population. Literally the worst case—no one—no one's heard of crayo—no one's heard of these some of these tools, so you you will be you know more advantageous than most people. I'm deeply appealed by this idea. I I there's a lot of appeal—there's a lot of appeal—and the and you know what does this look like if it if it works out well? You've just created an audience that is is worth millions definitely uh, and might have millions of views per month—PE—you know, building Affinity—um, you know, if you're working you might be able to quit your job, you can double down, you can like—it it is so much leverage in your life. It's the same reason—it's the same pitch around like why start this you know, go back to 2007, 2008, 2009—it's like could have made the same pitch about starting an Instagram account or starting a YouTube channel or starting a Twitter account. It's like, what is the downside? You're going to lose some time and you know a few dollars. Yeah, the downside of starting a real YouTube channel is that you then have to deal with like with your own face on it is that you have to learn to deal with trolls like talking about you and all that kind of stuff, whereas the downside of starting a faceless YouTube channel is I like I like that I could be a bit more uh personally detached from the outcome and then I could just say, Okay, this episode didn't work well. Okay, like for example, when an episode of this podcast that I am on doesn't work out well, I'm like [ __ ] like I didn't do a good job and my—I am here doing like—it's it's me, right? And in your comments someone will write, don't put this guy on your podcast again, and no matter how long I've been making content I still don't like that, right? And it's like you're putting yourself out there and you know someone's going to [ __ ] on you no matter what, whereas—but I enjoy the ACT—I enjoy the art of making content—um, and so it feels like a more um personally separate way where I can just think about it as like an art project and like as something that I'm building—like designing a website—um, there's something more mechanical about it that I actually enjoy.
Yeah, well, I think there's I I if you fail—the reality is this—here's what you're not saying—the reality is is if it fails it's it's not as personal, it's not as personal, and people don't specifically talk about how much they hate your specific [Music] face—totally—you know what I mean? Or like or like my accent or all these things—like I've been on the internet for so many years, I'm I'm I'm still not used to it, I still don't like it. And so that's what that's what would hold me personally back from making more uh content online. Um, but yeah, there are so many things I want to talk about, I just don't want to be there having to film myself. I want to be able to do it in a more nerdy way, like making the visuals like, you know, I like to go into like a more nerdy smelly mode to make things sometimes.
Um, that sounds perfect to me. But yeah, maybe we've dragged this on too long, but hopefully people—I don't think so. I don't think this was—this was a reminder of—start a faceless YouTube channel or start a faceless Channel—go do it—first time you've heard of it, Greg? Say—I messaged—I messaged Greg—this is just some behind the scenes uh—I want—I do want to bring something interesting to the podcast, and I messaged Greg this stuff and I was like, please tell me you don't know about this already, but he did—of course—Greg already knows about all the stuff—there's no way to—no way to surprise him. Anything else you want to say before we jump? I have another idea. Okay, totally separate to this. Okay. Um, or do you have an idea you want to put in or do you or do you think we should just end it with this focused idea? I think we—I—I think we—what do you think? Because I think focus is—I don't know. Yeah, I think one topic is pretty good. I think one topic is pretty good. Yeah, that's cool, dude. I'm—I—let us know in the comments if you're thinking of starting one of these. I really hope—one thing I do want to say is I really hope people—what people do not take away from this—I I hope the lesson they do not take away is I'm going to fill up YouTube with absolute dog [ __ ] content uh, copy other people's stuff and just flood it with even you know, with more crap and like hack the system and hack the SEO and and it's just all you know, lowquality stuff. I think there's that could work in the short term, but I think the long-term winners here are going to be the people who put a a lot of love into it and even though you're not in the videos and even though you're getting help um maybe with script writers and and doing the visuals—it's I I do think that people who can come up with really interesting Concepts, find a really interesting Niche and then write well and then I almost feel like it's just a replacement for writing blog articles—it's like people want to watch blog articles now. You are not maybe a videographer, you're maybe not a good presenter, and so instead of you now writing—what you're doing is making this type of faceless video and it's an audio version of what you would have written.
100%. Yeah, you nailed it. You nailed it. You nailed it. I think there's a lot of short-term minded people in the faceless YouTube game, but the long—yeah, the longterm—the long-term Niche Focus um, eventually building products and services—ACP funnel—as I always say—audience Community product—um, should should do—should do well. And you at least you'll learn. So this has been real uh, and if you want to compliment Jonathan in the YouTube comments, he is accepting compliments. I got a haircut—did did you notice?—you know, like it's the only way the—I hate doing this, but it's the only way the video gets seen is if we get likes and comments. So if you enjoy this just go in—just go in—quick quick like—quick comment uh, and that's how we know we should continue making these videos. We do it for you and uh we do love you—we deeply love you—deeply. Hey, look out for that Elden ring Channel. I'm going to do an Elden ring Channel, a Jet Set Radio channel, a shenmo channel, a cho cho Rocket channel, a Crazy Taxi channel. It's going to be too much. Crazy Taxi. Wow, I love Crazy Taxi. Good. I was obsessively addicted to Crazy Taxi. When was the last time you played Crazy Taxi? Probably when I was 14. You know there's a remake or there's a new version—an open world massively massively multiplayer online version of Crazy Taxi is coming out. I'm so out on that. Yeah, why—something that's So Glorious—if they don't have The Offspring and Bad Religion music in there, I'm not playing it. Yeah, I mean I'm going to play it—that that is that is hot news and that's actually smart to build the faceless Crazy Taxi YouTube channel before it comes out, so when it hits—you got to race me—you got to race me to making that channel, guys. All right, later everyone. [Music]