The speaker discusses common frustrations related to event ticketing and information delivery. The primary annoyance highlighted is receiving a ticket without an 'add to wallet' button, which renders the ticket difficult to manage and access when needed. This is compared to receiving event directions too far in advance, likening the situation to being given information that cannot be easily stored or recalled at the appropriate time, using the analogy of 'Rain Man' to emphasize the impracticality of memorizing such details weeks ahead of an event.

The Bottleneck Podcast

The third most irritating thing, effectively, is when someone sends you a ticket to something without an adds to wallet button, right? Cuz you go, "What the [ __ ] am I supposed to do with this?" Okay?

It's rather like those people who, when you have a conference, okay? They send you the directions 3 weeks before, >> [laughter] >> okay? And you go, "Look, I'm not Rain Man, right? Not going to actually memorize this [ __ ] now. What I want to do is save it up to a moment when it's actually necessary."

Rory Sutherland on the one button every ticket confirmation email is missing

the [ __ ] am I supposed to do with this?"

this [ __ ] now. What I want to do is save

The third most irritating thing,
effectively, is when someone sends you a
ticket to something without an adds to
wallet button, right? Cuz you go, "What
the [ __ ] am I supposed to do with this?"
Okay?
It's rather like those people who, when
you have a conference, okay? They send
you the directions 3 weeks before,
>> [laughter]
>> okay?
And you go, "Look, I'm not Rain Man,
right? Not going to actually memorize
this [ __ ] now. What I want to do is save
it up to a moment when it's actually
necessary."

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Rory Sutherland on the one button every ticket confirmation email is missing

Transcription