Transcription
Welcome to this click-by-click tutorial to launch and scale a profitable website with the help of AI, and more importantly, one that's actually cheap to start. So, like a low monthly cost to run this thing with all the website tools, the keyword research tools, content writing stuff, everything you need in the cheapest way possible.
So, I'm going to show you how to build your website with simple drag-and-drop tools, even how you can let AI create the site for you. And this is not only, you know, an affiliate marketing website, but one that can also pivot, one that can get traffic from multiple sources, one that sets you up for ad revenue, courses, sponsorships, all kinds of different income streams that you need.
If you don't know who I am, my name is Adam Enroy. I launched the fastest-growing blog at Adaminfo.com, one of the fastest to revenue YouTube channels. Both are now seven-figure businesses, and I teach beginners how to create sustainable information businesses that you don't have to go viral, you don't have to spend a bunch of money, and you don't have to waste your time.
So, look, I know this is a pretty long video, but set aside the time, and I promise you, it won't be boring. And by the end of this thing, you'll know exactly what it takes to build this type of website. If you're interested in learning more how we're scaling these types of online businesses this year, make sure to click the link in the description below. Uh, and I'll give you access to all of the resources that you need to get started once and for all. So, let's get into it.
So, the first thing you need to start your website is hosting, right? That's where your website actually lives. The one that I recommend is WPX. They have plans for $2.83 a month if you pay annually, but if you pay monthly, it's $24.99 a month. Now, there are cheaper web hosts out there, right? You could use Bluehost, or you could use Hostinger, something for like $2 to $3 a month. That's what you could do if you want to go cheap. I do just like WPX more. They have the best support. It does make a difference when you have a fast-loading site, really good support, they actually get back to you quickly.
So, if you go to this button, you just click "Buy Now." You can say, um, "I already have a website" if you have an existing domain, or if you're launching a new website, you just search for it right here, right? So, I recommend you start with a personal brand because we don't have to choose the perfect niche at the beginning. You don't have to be like this really specific niche site. You can just put it as your name.com, and then that allows you the freedom to pivot into all kinds of revenue streams, multiple traffic sources, and you're really building a true brand here.
And, you know, like my name, for example, if I put that in and I search for it, it would say that it's taken, right? So, it's not available. But I, you know, if if your name's not taken, like some people ask me, like, "I have a really weird, long name." Just use it, right? It's okay. Your name's not weird. Or if your name is taken, it's a very common name like John Smith, you could add your middle name, you could add something, add "or" you could add like John'sAdvice.com, John's Guide.com, something that's kind of specific to you. But we just wanted the main goal here for the domain name is to just be broad enough to be able to pivot the content and change niches if we need to, because we don't want to hamstring and pigeonhole ourselves. That's why most people fail.
So, I found a nice one here, JohnnyAdvice.com. One year, $13.99 for the domain name. So, the domain name is separate from the web hosting. So, $13.99 a year is $1.16 per month, so really not much there. So, you would just click "Continue" and then you would choose your plan. You'd select your location. So, if you're in Europe, you would choose this. Australia, I'm going to select, you know, one of the Americas here. And then you just enter your information. Um, you could, you would see I'm getting the domain and monthly, so it's $38 bucks. Um, you get all of these. You enter your personal information, you pay, you check out.
Then you get into your dashboard. Once you're in, it's actually super simple. All you do is go to "Manage Services," you click "Manage Your Website," and then it takes you to this dashboard. You click "Manage WP," and that will get you into your WordPress dashboard. Welcome to WordPress, super simple, right? There's "Posts" for your blog posts, "Media Library" for your images and all that kind of stuff. "Pages" are actually pages on your site, like "About," uh, your homepage, things that you can design simply. "Comments" are your blog comments. And then under "Appearance," you have "Themes," so that's like the theme, the main design of your site. And then any "Plugins," which extend the functionality, things like SEO plugins, image optimizers, just things that you need for maybe affiliate marketing. I'll show you those. "Users" is who you can, you know, you can add users to log into the dashboard. There's some tools you don't really use that that much. "Settings" generally around your general settings of your site, what the name of it is, is it allowed to be indexed on Google, things like that.
So, the first step is to choose a WordPress theme. So, you go to "Appearance," "Themes." What I like is the Cadence theme. I added that one in. You just search for it, and then you click "Install," and then you have it in your site. And you can go to "Plugins," "Add New Plugin," and I searched for Cadence here, and I added both the Gutenberg Blocks with AI by Cadence WP. This is like the Cadence Blocks plugin, so it's just adding content blocks, things that look different than just text. And then I also added the AI-Powered Starter Templates.
Now, you'll see that Cadence has appeared in the menu. You can go to "Cadence Starter Templates," and this is really cool. This uses AI to create a website for you. So, you put in some prompts. So, it gets you to "Industry Information." I'm an English site, I'm an individual, my name is Adam Enroy, online only, I don't have a service area. And then I said, "I'm a food blog," right, for this example. Hit "Next," and then you tell you write a brief description about your business. So, here the example here is like four paragraphs, so who you are, what you write about, what you offer, all of that kind of stuff. So, I put in, "My name is Adam Enroy, food blog," some information about it. I'm going to say "Improve with AI," and I'm going to say it's writing. So, "I'm a food blogger who specializes in sharing tips for cooking skills. Goals to assist beginners." Yeah, that's good. So, we'll use that. We'll hit "Next." Yes, that's fine. "Next."
So, then I'm going to go into the writing style because it's going to write stuff for the website here. It's going to fill in the information for my pages. So, I'm going to say "Food Blogger," "Kitchen Gadgets," "Healthy Food Choices," "Cooking Products," "Cooking Tips," "Affordable Ingredients." I'm going to use all of these. And then I'm going to choose my tone. I'm going to say my tone is actually "Informative." And then I'm going to hit "Next." "My Site Goals." So, this is where you can put in your goals. So, if you're a different type of site, like you're a, uh, nonprofit, or you sell products, or you're a local business, it's going to be different. But for this one, I'm just going to say I want to write blog posts. So, it's, uh, "Layouts that work for bloggers." "Next."
So, then what it did is it automatically created featured images and background images for the site, just to put into the media library, so we don't even have to worry about it. It uses Pixels royalty-free images. And then you just, so it's like, that looks cool. I could click "Edit the Collection" to change it, but, uh, you can remove it, you can add stuff, you can add your own photos, right? If you have, you go to Pixels or Unsplash or one of the royalty-free ones, you can add things to it, can add captions, it already comes with alt text, which is really cool. But we're just going to hit "Generate Base Content."
So, once you're done, it'll take you back to the menu. We want to make sure that the theme is actually installed and activated. So, activate the Cadence theme. Then, once we go back to Cadence and click "Starter Templates," we can actually choose from a number of really good-looking website templates. I'm going to pick this one. And look at this, "Welcome Foodies!" Look at this, it's already laid out with pictures, recipes, all that. I'm going to highlight, change the color to blue, that looks nice. You can do a lighter or dark background. I'm going to do a light background with the color saturation of one. And then the fonts and all that, that looks good. "Import example blog post?" Sure, why not. "Advanced settings?" Example products, events. Now, that's fine. I'm going to hit "Next." Uh, you can choose any plugins you want to do. You don't have to add any right now. Just hit "Finish and Launch." Start import. Then that's it. Then your website will get up and running. And then you can look at the site and it's like, it's already pretty much done, which is really cool.
What you would do if you want to edit, all you have to do is edit the text at this point. You would just click "Edit Page" up here, and it'll take you to it. And look, you can just drag and drop, change the text, any type of thing that you want, right? Change the links to things, right? Add links by clicking that button. So, it's giving you the homepage is pretty much done. You can just change the text if you want to. So, anything that you want, if you wanted to add like a new section to the bottom or anywhere, you just click the "Design Library," and it'll show you all kinds of different things. So, like videos, hero images, cards, you know, forms, gallery, all kinds of different things you can just drop in. So, it already has a contact page. Honestly, just change the information, removes things that you don't want. And then it has an "About" page, really simple, right? You can just change this picture to anything you want, maybe a picture of yourself, any other information you want. But it already has those pages done that you need.
Then we go to "Blog," and look, it already created sample blog posts. So, look at this, "Top Tips for Generating Ideas." So, this is where your blogs will live. It already has the title, the layout looks really nice already, really, uh, clean formatting, and we can go from there. So, if we go back to the dashboard and "Posts," this is where all the blog posts live. So, if we wanted to edit one, we can just click on it. We would just click "Add New Post," really simple. And then this is what we do. So, this is the actual layout of a blog post. You would give it a title, and then you would start writing.
Now, what you can also do is you can, with Cadence Blocks, you just click the plus button, and you can add lots of different things: images, galleries, paragraphs, lists. You can click "Browse All," and it'll show all of them. So, you can have lots of different things like icon lists, right? Maybe it's like pros, you could say, uh, have a list of like pros and cons and write them in here, right? If you want to link to anything, you just click it and link, right? You can link to individual pages by clicking on it like this would link to the, uh, contact page page. You click on it, you can remove the link, uh, here, we remove it right there. And then also, you can type in a URL link to it that way. Then you can edit the link. You would say "Advanced" if you're doing an external link, open it in a new tab, right? We don't want people leaving your website. So, it's really simple to use, literally just all kinds of different things you can add. You can mess around with it.
I would even say, you know, uh, you can go here, plus, I'm going to say "Add an Image." It has, you know, our library already has images in it. You can upload stuff, but you could just select one like this nice ceramic bowl picture, right? So, it looks good. You'd have a title, your featured image, and then you just keep going down. You can add more. Okay, I want more. I'm going to do "Paragraph" because that's the normal text, or you could do, uh, instead, "Heading," right? So, H2. So, we'll cover exactly how to do it, right? So, very simple drag-and-drop editor. Built a website in like 3 minutes.
And then we can just start our blog strategy to actually start making money. So, let's get into that. So, if we want to make money with affiliate marketing, ads, sponsorships, selling our own products, all of that, this begins and ends for a blog with keyword research. So, we start doing that. We can use a tool like Ahrefs, which is a more expensive option, honestly. It's $129 a month, which is out of reach for a lot of beginners, but it is the best number one GOAT SEO tool, right? So, that's a good option if you have the money for it. You can do all your keyword research within a month for like 6 months of content and then just cancel it if you want to.
Or, if you want to go cheaper, Keysearch is very similar. So, that one is only, let's see, the pricing is, uh, you can start for free, but you only get five searches. So, $17 a month, right? You get 200 searches. You can do the same type of analysis. What we're looking for in keyword research is the actual articles that we're going to create that we can rank for, that can actually make us money, that we can drive traffic from Pinterest to, even, or other traffic sources. But it starts with a keyword in mind. So, what keywords are we going to actually target for this website?
Well, there's two types of keywords you ever need to write: informational and transactional. Informational keywords are what people search Google for, right? Information, how to do stuff, how to build a shed, how to plant strawberries, how to do this or that, or ideas, uh, patio furniture ideas, camping ideas, camping essential checklists, things that are just informational in nature, and they're easy to find. And then second is transactional. So, these are for affiliate revenue. So, blogs and like these AI-driven, you know, websites are really mediators between somebody thinking of a product in their mind and then searching for it on Google, and then they get to Google, they click the blog, they read this comparative content that helps them make a buying decision. So, it lives between the search and the purchase.
So, for example, people search for "best laptops," "best credit cards," "best gaming laptop under $1,000," "best free VPNs," "best," you know, "remote dog toys," literally anything people are searching for. And there's thousands and thousands and millions of products right that we can talk about. So, uh, a website strategy needs both informational and transactional in order to make money. Transactional will drive affiliate revenue because people are looking for the best products, they'll click a link, and then they'll, if they purchase through that link, you can make affiliate commissions. The informational posts, like "how to" stuff, that's great for ad revenue. People search for that stuff a lot, and also it will build your email list. So, that's key. You can use a free tool like ConvertKit, which is 100% free when you're just starting out, um, and that will allow you to create forms on your site. So, integrate simple exit-intent pop-ups. So, when someone's about to leave your site, they can see that they can enter their email address to get a lead magnet or something like that when they enter. So, that's down the line, we will be selling your own product, but at the beginning, you can just start building your email list with nothing yet in it, right? There's no problem doing that. And then also, you can get ad revenue for those types of informational articles.
So, when we think about a niche, right, we're going to be teaching something because teaching is the primary component of monetization. You have to teach people what to do and then provide the solution. That's what a business is. Then we also have to, you know, showcase the products that they need to do those things, and that's where affiliate marketing can come in. So, the key here is we have to find keywords that we can get traffic to, that people are actively searching for, and that aren't too competitive because timing is actually the hidden crucial component of keyword research. If we try to write about things that have been around for 20 years, they're going to be more competitive. So, things like "best web hosting," "best VPNs," big sites have written about that. Media sites like 20 years ago, they solidified their rankings, they've gotten tens of thousands of views, and that is now a stable, consistent result in Google's eyes. They're not going to rank a new blog for it.
So, the key is finding new and emerging products that we can write about. And this is easy in any niche. And we just use the word "best" because "best" signifies buyer intent. "Best" means I'm searching for the best dog toys, right? Not just dog toys. If you search for a product by itself, like "laptops" for example, you're going to see on Google Dell, Best Buy, Walmart, the people actually selling the laptop because you're just looking for the actual product page. But if you're searching for "best laptops," that's where websites come in, content sites that provide the recommendations. So, "best" signifies buyer intent, and you can use it in any niche. So, you just put in "best" plus your niche. I'm going to put in "dog," then I'll go to "Matching Terms." That shows me everything that includes the two words "best" plus "dog" plus any other word in there. So, you're going to see the keyword difficulty score, that's KD. That's a number from 0 to 100 based on the difficulty of the keyword. So, the higher the number, the harder it is to rank for.
So, for example, you see "best dog food." I mean, that's going to be tough, right? Ranking on Google for "best dog food" searched 55,000 times a month, 63, which is pretty difficult. If we go down to who's ranking for it, we can see the top 10 results right here. So, we have dogfoodadvisor.com, AP News, New York Times, NBC News, uh, AKC.org, PetMD, FreshPet. It's pretty tough, right? You can see the DR, the domain rating of the websites. This is a number from 0 to 100 that is scale, a scale of their authority. So, if they're, you know, 94, that's the New York Times, right? How are we going to outrank them? A lower DR site can rank a higher DR site, and if you're just starting out, it's going to be zero. The key here, though, is we can't outrank if you start a DR zero website, right? We have no links to our site yet, we have no authority yet, we don't have topical authority, we have no articles. You need to find low DR sites on the first page of Google. So, you'll see it, it'll happen for this one, right? It's ultra, because all the sites are already high domain authority, like Petco. We're not going to rank, outrank these sites.
So, how do we find new things that we can rank for? So, what we do is we drop the keyword difficulty score down. So, I'm going to say maximum of five. Even if we're just starting out, we want to be like zero to five at the easiest possible keywords that we can rank for. So, we'll see a lot of different stuff: "best dog food for sensitive stomach," "best dog clippers," "best dog dog nail grinder," "dog vacuum for dog hair," "dog shampoo for itchy skin," "dog crate training collar." You can see like when we put it this way, there's 8,642 keywords, right? So, it's thinking like, I would never come up with a lot of this stuff on my own, and I didn't realize how many keyword opportunities there were until you use a tool like this. You realize, oh yeah, there's like thousands of dog products, there's thousands of technology products, kitchen gadgets, outdoor goods, knitting, crocheting, woodworking, kayaking, fishing, camping, hunting, like survival gear, homesteading, prepping, software, finance, fitness, credit cards, workouts, all this stuff. I'm going crazy saying it, but there's a lot of, you know, random things you'd never think of.
So, you find the keyword, okay, I'm going to add that to the list. It's got low difficulty, good search volume. So, the key with this is like, you find in a specific sub-niche you want to target that really you want to go after. You would, uh, find like, you know, 10 of these, 10 opportunities in one specific area, because we don't want to go too broad. You don't want to say "best dog toys" and "best cat homes" and then "best hamster toys," right? Like, you have to stay quite specific because if you're just starting out with a brand new website, Google doesn't think you're an expert in anything yet. So, if you go broad, then you're going to need to have more backlinks and more authority to rank for a bunch of broad stuff. That's what big media sites do. They can write about anything under the sun. You got Forbes and writing about blenders and random products that they have no business writing about, but they rank for it because they have authority.
So, when we're just starting out, we need to just stay in one specific sub-niche based on looking at your personality, what you want to talk about, what you want to teach, a niche that is interesting to you based on your experience, your identity, the market demand based on keywords. So, with that, we would find like 10 of these "best" transactional keywords, and then we can find more informational keywords. So, for staying in the pet niche, I could put in like "dog ideas," right? "Ideas" is a way to find informational keywords. So, there's things like, not like "tattooed ideas" because that's a tattoo-related topic, but things like, um, "homemade outdoor dog kennel ideas," right? "Dog room ideas," a dog gets an entire room in the house, right? With a balcony and a soaking tub and whatever else they give dogs these days because people are obsessed. "Dog costume ideas," "birthday ideas," "dog birthdays," getting a cake and eating it. People love their dogs, okay? And they will search for crazy things. But you can see "dog wash station ideas." So, "ideas" is one. You could also put in "how to" and then "dog." So, it'll give you all the random things for "how to." So, "how to" and "ideas" gives you a bunch of informational keywords.
And then we're looking for ones like "how to draw dog?" No, that's related to drawing and animation, that wouldn't work. "How much Benadryl to give a 50 lb dog?" So, we can find it. Drop the difficulty again down to five, and then we can see all right, what should we write that has good search volume and low keyword difficulty? So, you're trying to find things that are like, keyword difficulty under five, search volume monthly like the 10,000. That's a lot. And, you know, these tools are just tools. You might find an opportunity that says like 10, not 10,000, but just 10, and it's like, it's still worth writing because sometimes new keywords, they're not even in these tools yet. There's some AI-based keywords I was writing about, and they didn't even show up at all with any search volume in this tool because it was just so new. So, take it with a grain of salt, a little bit. But just think of like, how we can stack rank what we're going to write about on this website by just kind of looking it all. Right, keyword difficulty should be under five, and then just maybe you stack rank it at first by the search volume because that can get you more, uh, traffic. But you can see a lot of different, a lot of ton of different things: "how to cut overgrown dog nails," right? So, you got a lot of random stuff. You got to kind of go through. "How to get rid of smelly fish, fishy smell from female dog?" Oh God, this some of this stuff is too much sometimes. You find weird, horrible searches that you don't want to look at. "How to get dog poop out of the carpet?" Yes, I've dealt with that a lot. I have three dogs myself, and they like peeing inside the house and slobbering on things, getting hair everywhere, you know, the usual stuff.
So, to recap: "best" plus product categories in your niche equals transactional affiliate revenue for list posts that people will click on and buy from. Uh, informational keywords include "ideas," "how-to" guides, random things in your niche that might include other words that you can write about, get a lot of traffic to build your email list and generate ad revenue. And the informational intent is a little bit different in every niche. So, we can't always put "how to" or "ideas" in. We might have a couple other things. Like, if you're in food, it's going to be "recipes," right? So, if I drop the difficulty down, we can see different recipes that are easier to rank for. With fitness, it's going to be the informational intent. Like, think about it, what do people search for informationally in fitness? Well, it's "how to bench press," "how to do pull-ups," that kind of stuff. But also just like "exercises" would be the seed phrase, "chest exercises," "back exercises," or "workouts," "HIIT workout," "high-intensity interval," or random things related to that. So, we would look and put those phrases in. Like "recipes." Like "workouts." And remember, every niche has slightly different informational intent. But the goal here is to just do some keyword research, use Keysearch if you want to, it has the same kind of functionality, um, or just one month of Ahrefs. Put this into a spreadsheet. So, you create a column for all the keywords. You could put the difficulty and the search volume in there, just to kind of remember. So, you can organize it based on what you think can make you the most money. So, maybe it's like the, the gold mine would be lots of search volume, very little competition, and it's a transactional "best" post for an expensive product, right? That would be crazy. That doesn't exist in most cases. But you can find those opportunities. They actually are out there because there's so many different random products you can write about. Another one is like super high search volume for an informational post with a low difficulty. Maybe you start writing those first. But we have to stay in one little pocket area. So, it's like, if we're talking about hot tubs and we're obsessed with hot tubs, we write about how to clean them, how to sit in them, how to, you know, put water in them, how to drain them, and we're just love them, and we know the best, you know, four-person hot tubs, best two-person, six-person, best for this, best for that. We would create that content. That's not to say like, you, yes, you can pigeonhole yourself in that area, but that's why we don't call the website at the beginning "TheHotTubGuy.com" or "Girl.com" because then you're kind of stuck, right? You can go into one really deep specific sub-niche, and then once you've blanketed that topical authority and you have 20 to 30 articles there, then you can always pivot and move over to like spas or saunas, then you start writing "best infrared sauna," "best at-home sauna," "best barrel sauna," "how to prep a sauna," "how to assemble a sauna," all those types of things, right? So, you start with one, then you can move to shoulder niches. That's possible when you start and get topical authority first because we have to cover a lot of different things, at least to get traffic on Google. So, then we can move over to other things too. But we don't want to go too broad at the beginning where we're talking about hot tubs and like pools and all kinds of stuff because we're just going to confuse Google. So, we have to first break through by ranking for easy informational content.
So, literally put zero, put zero in here, and then just find like the easiest possible stuff. So, the easiest recipes to rank for right now are like "Pokemon Sleep dessert recipes." That's not real food, right? That's more of a gaming keyword. So, we can find them. So, things like "campfire recipes." Like, maybe you're only, you're writing about cooking outside, and that's your new. So, "campfire recipes." Find keyword difficulty of zero. Things that have volume. But don't just let these tools, this is very nuanced stuff, and I appreciate you watching this and sticking around because this is a lot of nuanced stuff. Like, we don't want to only just like, "Okay, I see 'Spanish rice recipes,' the difficulty zero, it's searched 2100 times a month. I'm going to write that because the SEO report tells me to." Well, does your audience want "Spanish rice recipes" in the future? Like, are you building a rice-based vlog? We don't want to just chase the keyword, right? This is a real business. So, this has to tie into helping an audience, building a brand around yourself. So, it has to make sense at the same time for from a business perspective.
All right, so we have our keywords, like 20 in a spreadsheet that we want to write. So, what do we actually do now? Well, we create the content. The good news is we don't have to be great writers. There's lots of tools out there that can help us. So, to recap so far, we've gotten WPX web hosting, Cadence WP, paying for it annually, and Keysearch, the cheaper keyword research tool. That, uh, that total will be $54.40 a month. And then we would add our final tool, which is our content optimization tool. So, writing content isn't just using a blank page and hoping you rank. It's using an AI-based SEO tool that will literally tell us all the different keywords and variations to put into our articles so that Google, using natural language processing when they scan the article, they believe it's a really good article. So, that's kind of on-page SEO in a nutshell.
You can use Surfer SEO. That one is like $89 a month. You can also use NeuronWriter, which is just $23 a month. So, that would be our final cost, uh, with NeuronWriter, Keysearch, Cadence WP, and WPX of $77.40 a month to run an entire content business. So, these content optimization tools pretty much look the same. You have your article here, you put in your target keyword from your list, and then you start writing your content, and, you know, it gives you a score. So, you want to just get to like the 60s or 70s. We don't want to over-optimize and get to the 90s and just stuff keywords in and it's really crappy, right? So, it shows you how many words, headings, paragraphs it should have, kind of scanning the top-ranking sites for this. And then this is the most important part. So, this is the semantic keywords that need to be in the article. So, semantic keywords are things that are like related to the target keyword that show and tell Google, not like trick, but kind of trick Google into making it seem like a really good article. So, for example, and you can't really figure these out on your own without a tool like this. So, Google scans every article it reads, right? It goes from page to page, link to link, and scans the entire internet when sites are indexed. That's how it works, right? So, it knows what words mean on a page.
So, for this one, for example, this keyword is like "content creation tools." I wouldn't necessarily be able to come up with something like, oh, I don't know, something like "visual content creation" or "high-quality images," "your own photos," "keyword research," "web apps," things that I wouldn't really think of, right? It's like "podcasting tools." This can give you kind of hints of what to write too. So, like, I probably should include a "podcasting tool" in here if I was going to update this. "Graphic design tools," and it's just "Google Trends," "quizzes," "social media presence." Like, I wouldn't think to use that necessarily in the, you know, back of my head. Like, "Okay, the article is on content creation tools, I need the word 'social media presence' in here." I wouldn't have thought of that.
So, what you can do is add some of them in and add them strategically. You don't add all 80. So, I've seen, I've analyzed a lot of top-ranking big sites that are doing well, and they use like half, so like 40 of the 80. You want to get it into the range. It says, you know, "content creation" is used typically 23 to 28 times. I used it 18. I could use it a little bit more. This is just ballpark stuff, much like keyword research tools is ballpark. This is just ballpark stuff to just get it good enough because then after we have this in, we write the stuff in a pretty simple way. We have to realize that the world loves lists. So, whether it's a one like mine on the "15 Best Podcast Hosting Platforms," it's a list. It's an introduction, "What is the best target keyword?" right? That's the how you optimize an article. And then it just gets into the picks list of the top seven. Same is true of like this article I wrote on this "47 Best Faceless YouTube Channel Ideas." Intro, "What are they?" List, "Cooking videos," "Productivity and lifestyle," "Fashion and beauty." So, it's like, really easy to create and write articles because you have to realize we're not like writing from a blank page in something that's impossible. Whether it's a how-to guide, an ideas post, like informational in nature, that's a list. How to do things is a series of steps. Same thing with these seven or 10 best products in your niche, that is product 1, 2, 3, 4, 5.
So, the best way to format it to rank on Google, uh, and tell them exactly like structure it in the right way. You know, your H1 heading is your title. So, your title should include the target keyword in it, and then it includes what I call "search intent trigger words," things that are kind of click-worthy to get people to click on it. And then you have your introduction, four paragraphs, we want it to be somewhat short, you know. And then you get your first H2 heading. So, this is important. H1 is the title. H2 is the second most important heading type. So, if, for example, this whole thing was just paragraph text and just paragraph, paragraph, paragraph, Google wouldn't understand like, what's the most important part of this? What is this about? So, the H2 heading should include your target keyword in the form of a question. If it's about the best product, the H2 is "What is the keyword?" right? So, "What is the best podcast hosting?" Now, Google understands this is important. The title has the keyword, the H2 heading has the keyword. And then these are H3 headings. So, the companies are H3s. So, the list items under a question heading would be H3s. So, those are the really the only ones you need. H1 is used once, it's the title. H2 is used a couple times throughout as kind of the questions, the main focus questions. And then H3 is the list items underneath. So, you do that format, add something like Surfer SEO to add all the semantic keywords in, add some images in. The Run writer, look, it looks exactly the same. So, it's kind of the same idea, right? It's just mainly for finding all these semantic keywords. We add, we then finish the article. I usually start in the middle, kind of in the main list items, write the intro and the conclusion last, right? Generally, how long it should be. So, like this one on content creation tools should have been 2900 to 3,300 words. Uh, mine's a lot longer for some reason, I don't know. But, and then we publish it.
So, we would go to WordPress, we would click on "Posts," "Add New Post." All you would do is add the title. This is where the H1 heading would go, that's the title. That's where you put it. And then you would just start writing, writing the intro. And then you would add your first H2 heading. So, heading H2, you select it there, right? So, it's like, "What is the best target keyword?" "Target keyword" like that, right? Or if "best" is in the keyword, it would just be "right." And then you, if you hit enter, it goes back to paragraph text. You can add images, just going to this image media library. Already has a bunch. Delicious green noodles, oh my goodness, look at that amazing. And then you just go down the list and keep creating it that way. So, it's really simple.
If you're using Surfer, you can actually also add the Surfer WordPress plugin. Click on it, and then I haven't logged in, but you just put your keyword in, you generate it, and then you can view this entire thing within WordPress as you're editing it. So, that makes it a lot easier, right? To be editing it and seeing all the keywords you need to add while you're doing it. So, it's like, if you can just get in the habit of just writing, is a good skill to have. You don't need to be an expert at it, but you just start kind of getting in the habit of creating these sentences, writing things out. Maybe you're just doing 250 words a day. Well, guess what? That's a couple blog posts every single week.
Couple other things you want to add: a few internal links. Once you start having more content, you just add some internal links into your copy. So, if this one's on a certain food recipe thing, right, then I, uh, you would add another one like in my other guide on, you know, um, "Shiny Sandwich Recipes." I talk about blah blah blah blah, and then you click this internal link, right? It would, it could show up here, but you would just search for it. If you had the other one published, "Shiny S," it would appear, you'd click that and that. So, you would add, it's good to add internal links into the introduction somewhere early on, that just helps with engagement. So, people, if they're interested, they can click and read more. It lowers your bounce rate, which is a good thing. You could add some internal links to the beginning and to the end. And it's pretty simple.
Like, if you wanted to add one to two external links, if it's really helpful content, right? We want to, like, if there's a National Institute of Health article about the benefits of green pasta, I would probably include that, right? So, a couple reputable sources as well.
Another thing you can do is add the Thirsty Affiliates plugin. So, if we want to add affiliate links in, you click "Install Now." That one adds it in. And then what this is, this is really nice. So, I'm going to install it. I'm going to activate it. And then it will appear over here somewhere eventually. If I refresh the page, into Thirsty Affiliates, right here. So, what you do is you'd add a new affiliate link. So, you join an affiliate program, right? We'll cover that. Join an affiliate program, and then you paste in the random string, because affiliate links, you paste it in, and it's like, you'll see your affiliate link is like, if you're recommending Bluehost, it's like Bluehost.com/do-beep-beep, right? It's like some random string of letters and numbers. But what this does, you give it the title of Bluehost, and then all of a sudden, you can add a category. Like, maybe it makes no sense on a food blog, but I'm going to add the category of "Web Hosting." And I'm going to say "No follow this link?" "Yes." "No." Make sure to no-follow affiliate links, doesn't pass any SEO value that way. "Open it in a new tab?" "Yes." You can change these global settings and under the Thirsty Affiliates setting so that it always just is yes automatically, and you save the link.
So, what happens is when you're then editing a, see, oh, it's not a URL. So, if I copied it, it would have been fine. So, now we have this, and what you can do is you would change the settings to make the link, where is this? You would go to "Link Appearance." It could be "recommends," right? So, it would be just mywebsite.com/recommends/bluehost. So, it makes the look, the link look nicer. Uh, you can no-follow the links here, open in a new tab here, save that. But what happens is when you go to the post, then this is just the random one I was editing. You can then find the affiliate links in here. So, I could say this is now, see the TA appeared, TA Thirsty Affiliate. So, I can click on that instead of adding a link this way, I add it this way. And then I just search "Bluehost," click that, done. Boom. Now the affiliate link's there. So, it's another way to add the affiliate links in, and it tracks and organizes it. The benefit is if I have 10 affiliate links to one company, and then all of a sudden the affiliate link, my affiliate link changes, or it's a new page or product, I don't have to go in and manually edit every single link. I just go to the actual Thirsty Affiliates plugin and I look at my links, I click on it, I click this, and then I just edit, edit it right here, change that to something else, hit save, and then it changes it sitewide. So, that's the benefit.
Then, one quick note on like joining affiliate programs, it's really simple. So, within your "best product" category, you search for a brand within there. Some of the most popular ones, like here, I had to search like "Bluehost affiliate program." I would click that and like, "Hey, I join, I want to join." Then I find like, "Okay, well, if I click join, it's actually an Impact Radius." So, I have an Impact Radius account, which is an affiliate network. I made like, not much, $400 last month. But you'd find them in here. You go to "Brands," and you click "Join the Program." PartnerStack is another affiliate network that has a number of partners within it. So, you can see I've made $1.2 million, uh, through PartnerStack, making $4.1 million for different brands in here with 200,000 clicks. So, it's pretty consistently making like 30 grand a month here. But you can see, um, your programs I'm in. I'm in a number of different ones, right? So, you can see the individual ones here. And then you can do "Discover New Partnerships" within an affiliate network where it tells you, you know, I want to join this one. So, all of that kind of stuff. And then you can see like, that's what it can look like in a network. But also individual companies have affiliate programs. Like my Buzzsprout one, you can see it went, started at $14 a month, and then it's just slowly compounded with recurring commissions until it's at like $5 or $6,000 a month, and that's been continuing since 2020, 2019. So, but that one looks a lot different. Really, an affiliate network is really about, uh, looking at your data, so seeing the information, grabbing your affiliate link, which is kind of different in everyone. Like, this one would be "Content Assets," and then you'd find your affiliate link in there that you copy and paste in. PartnerStack, you'd go into the individual company, you copy and paste the link that way. And this, this is an old look at what, I'm not quite sure how to even do it anymore. They might have just given me one. But really, just with an affiliate link, you join an affiliate network or an affiliate program. You join at the company level, and then they, if they approve you or not, which sometimes it, you know, beginners, it can be really challenging to get approved if you have no traffic yet, which is again why I recommend you apply to the affiliate program once you have some traffic. And even then, they might not answer you. Affiliate managers are busy people for these companies. So, like, don't be alarmed. Like, I've gotten rejected, you know, even when I have like 500,000 visitors and a YouTube channel, all that, I've gotten rejected for affiliate programs because sometimes it's automated. So, you can often find the affiliate manager on LinkedIn or somewhere else, email them and say, "Hey, I applied. Did you check?" Because sometimes these applications, they just go in this queue and this random piece of software, and they're not really checking every day. So, that's how you can get approved. You know, get a domain name.
email address with Google Workspace. Um, it's better than a Gmail, just a something@gmail.com that might not help get you approved, right? So, the idea is you get approved, you grab your link, you copy and paste it into Thirsty Affiliates. It's pretty much it. And then you just look and wait and look at the reporting and see how many clicks you're generating and sales for the brands. And then you would put like a PayPal in there, um, to get paid out. Most of them do PayPal. If you're international, there's also something to do like bank account. You just put in your checking account or whatever it is. You don't need like a business. You can just do it as a sole proprietor, but you do have to pay taxes on any income that you generate. You're like technically a 1099 contractor if you're an affiliate.
Now, when it comes to affiliate marketing, you might have seen like, oh, I have some fancy little table boxes here. So you're going to see that on a lot of different sites like for affiliate articles. How it's laid out can help. Like, don't overcomplicate it. Just, you could create a simple post on without this box, and it's just text, images, and the company names, right? We don't have to overdo it. At first, I wouldn't even worry about it at the very beginning. We just have to get traffic. But if you wanted to create more content blocks for affiliate revenue and making it look nice, you would just go to this plus, you'd hit browse, and let's just see what we have. We have all kinds of different stuff. So there's like Kadence blocks, right? That's what we're looking for. So I would want to have like an info box. This is cool, like company one, and then I could add like more content there. Or I could have something like, uh, let's see what else we have. So if you go all the way down, there's like lots of things we can add. Theme navigation, posts, you could add more posts underneath. I don't really need that. I would add like, okay, a progress bar, right? That's interesting. Um, count up, countdown, icons, text, accordions. That would be a good one to add. So you could say, I want it to look like this, this. So then I could say like a question here, pros, pros of using company A, whatever the, if you're reviewing a product, right? You open it up and you say, um, okay, I'm going to add a heading, or I'm just going to add actually paragraph text. So pros of using it. And then I'm going to do list icon list. Uh, it's good, it's not bad, it's okay, and it's not great, but decent, right? So it looks kind of nice, right? Like you can just add little things in there where it's like, uh, company, here's the main features of it, pros of using it, cons of using it. So there's ways to lay out the content and you can add columns, like add an image on the left, add some text on the right. So you can look at a lot of different, uh, websites for inspiration. But I wouldn't overthink the crazy amount of content blocks that you're creating at the beginning. But this is how we lay out content. So we use a tool like Surfer or Neuron Writer as a cheaper version. We optimize it with the title as an H1, H2 headings, and just making sure that we created as a list with simple content, some images, adding these semantic keywords in, and then you hit publish.
Okay, so let's talk about monetization here because it's pretty simple, right? You saw me build a website in less than five minutes. You saw me do keyword research. You saw me like type away. It's like, if we can use Microsoft Word, you can make this work. So how do we monetize this though? Well, okay, let's say we write some articles, informational and transactional. Well, there's four main types of monetization when it comes to a website. One is ads, so just adding banner ads into your site, right, in the sidebar and in in the content. You could join a media network like, uh, an ad network like Mediavine. They are a good one. I wouldn't really join AdSense. You're making like pennies on you, it's just not worth it. You don't make enough money, especially when we're just starting out. I joined when I had like a few thousand visits a month and I was making like a dollar a month or something absurd. So Mediavine is a pretty good one. I was in there for a while. I would wait though until you're getting about 10,000 at least visits a month before thinking about putting banner ads in. It's just not really worth the time and effort when instead, again, going from point A to point B, making the most money faster, it's really about just consistently having the time management in your life to just keep publishing new content, uh, in the right strategy. Ads, we weigh on a little bit. We don't have to take any action at the beginning. Just know that look up Mediavine when you're at like 10K a month. Affiliate, that's something you can start early, but again, we want to get some traffic to these articles first. The goal for the first 30, 60, 90 days is to just publish content, build topical authority in one area, don't worry about monetizing it yet. Honestly, if you want to make affiliate revenue from day one, start a YouTube channel because you can just drop affiliate links in the YouTube description and get views, right? It takes a little bit of time to rank content on Google. So we want to know that, you know, to rank affiliate articles, we can't just write all affiliate articles, best this, best that, best this. Then Google thinks you're a spammy, scammy affiliate site. We need info content. So how much do we need? Probably 80%, 80 to 90% informational to 10 to 20% transactional, because you have to be known for one thing. So like, if somebody hits your homepage, is your content helpful? You know, that's another part of, uh, actually creating the content. It's like putting some expert quotes in, telling stories, showing examples. Like, do you have to use every product that you write about? Not necessarily, but you will stand out and actually stand a better chance if you do know about the products, right? If you're talking about hot tubs, now, I don't recommend you buy $7, $20,000 hot tubs, but maybe there's a showroom nearby or you have access to some type of product, right? So you can take pictures of yourself with it. You can say what you like and dislike about products, not just taking things from other websites, copying it, or copying features over. Like, you're not adding anything to the conversation. So you want to add something to the conversation, showcase your own expertise. Maybe you add a sentence in the intro like, "I've been servicing hot tubs for the last 15 years. I own a hot tub servicing company, and I know that XYZ is the most important thing when cleaning your hot tub." In an article on that, right? So you can showcase your expertise early on. Um, so that's a part of it too. But really, we want 90%, 80 to 90% informational content. Like if you're like, I was Googling something recently on like Airbnb businesses or starting a bed and breakfast or a small hotel or like that kind of like investment advice, and I landed on a site about starting an Airbnb business, and like the info was good. It was like everything was kind of laid out in a good way. And like, think about your audience and who's reading your website and like what articles will actually help them, right? So it's not about creating a random affiliate site and writing about like the best treadmills, the best ellipticals, the best fitness trackers, the best this, how to do push-ups, how to do sit-ups, how to do that. That's just so broad and boring, right? That's just like any content site out there. So what could you put your unique perspective on a little bit, you know, do a little bit better than other people to actually stand out and really help in a specific area? So it's kind of figuring out your sub-niche, figuring out that info content, which is kind of the first step.
So there's affiliate, which we'll talk about, and then your own products. So again, we want to build your email list. So you can use a thing like ConvertKit. This is my old account. I have like this is, I don't use ConvertKit anymore. We actually changed, but for beginners, it's perfect. Um, I had 89,000. I have like 140,000 now, but this was back in the day. So what we would do is you go to, uh, send, no, you go to Grow, Landing Pages and Forms, you click on that, you get to this page, you create a new form. It's really simple. You create a new form, a modal form. Uh, I like this one. This one looks good. Choose it. Okay. So this is like an exit-intent popup, right? So someone visits your informational article, we want to get their email address before they leave because otherwise your website's just like a leaky bucket, not making any money. Everyone talks about ad revenue, but that's kind of the last resort, honestly. Ad revenue, you can make, yes, when you have banner ads on, but you want to eventually sell your own product. We don't, we probably don't know what it is yet. We're not going to know what it is, but it'd be nice to just start building your email list. I built my email list to 40,000 people without a product. I just sent them a 7-day series of emails, automated emails with a single PDF checklist I got made on Fiverr. So Fiverr, this is one instance where I would use Fiverr. You could get a lead magnet done for like 20 bucks, which is a simple like 15-page guide or a checklist or something in your niche that makes sense because remember, when people are entering their email address in, they're providing that, but they want something out of it. It's kind of an exchange of value. So for example, if you're doing woodwork, you could have, "Get my 10 essential woodworking tools checklist." It's like one page, but it actually makes sense and it's helpful, right? So that's what this would look like. You can edit the text, you can change all that. You go to settings and then what you do is do exit intent. So when we, uh, when a visitor is about to leave the page, you do that. Um, save it. See it on all devices. I would say they can see it every day. Whatever, you know, sometimes it might not appear if somebody, I would just say see it every day. And then, you know, you would, uh, add the ConvertKit plugin into WordPress and then sync it in there. Add your API key in. It's really simple. And then you would paste, uh, that setting would make this appear on all pages of your site. So you can paste it in the header, or I think the plugin just does it. So you have email address. You could also add, let's see, you can add another form. So like, I want to add in first name. So like, first name and email. First name, email, get the guide, send me the guide. You can see the button, right? Settings, incentive. So send email, edit email content. So you could send an initial email, redirect people to, you can send them right to the PDF here. So the idea is we're getting people into an email list to eventually sell something because that's the most scalable business in the future is not just affiliate and ad revenue from a website, but also selling your own product, right? Eventually. So the idea is you have a lead magnet, you get them into a sequence. If you just have 10 people in your email list, you don't have to really do anything yet. I would just wait until you get in a few hundreds of people. You want leads per day into this thing. And I have other videos, we're not going to dive into this one on exactly how to like optimize this the sales funnel process, selling products and information online through email, because that's primarily how it's done.
Another revenue stream is sponsors. So much like YouTube or podcast sponsors, your blog can get sponsored. You can either add people into articles. Like if you had an article ranking for the best woodworking tools, you could, a company would pay to be put number one in that spot. So instead of joining individual affiliate programs and adding your affiliate links in, you can get sponsors eventually. Or there's things like, you know, a dedicated email send, a dedicated new, uh, blog post that you write for them, a review. They're willing to pay like brands will be willing to pay for that. So sponsorship is another one. The biggest ones that are going to drive at the beginning is going to be affiliate revenue and ad revenue. You can run on those two indefinitely till the end of time. But if you want to expand further, that's when the course thing and email stuff comes in. And that can be really helpful because the days of like just only SEO to affiliate marketing are getting more difficult. You have to be in way less competitive niches and things where media sites aren't there. So to build a real business, we want to eventually have our own product, which goes back to the initial conception of this whole thing.
So we know we can easily build a website in a few minutes. We create a content plan on keywords to rank for stuff. But what do we actually write about? Like, what niche do we choose? This is the number one problem and struggle that most people have. And it's kind of like the chicken and the egg scenario. Do you start with, like, you have to know the revenue streams and how they work first before you choose the niche? You have to know how keyword research works first. You have to know that. Well, actually, you don't just need that. You should also tie it to your identity because we need the freedom to pivot when it might not work until we find something that does and give ourselves enough time to learn as we go, fail forward, make mistakes, pivot, learn, adapt, and actually give ourselves enough time to make money. So what should this website be based on? Well, it should be based on you, your identity, your experience, right? Things that you've dealt with in your life. If your face was on a homepage of a website, what would you be teaching? What audience would you be serving? Maybe what itch would you be scratching, and how for them that you've, you've solved yourself? So the big choice usually comes down to, do I go with my hobby experience or my professional experience? Do I go with, like, I'm a lawyer that loves to kayak? Well, you kind of kind of gauge your pain tolerance. Like law keywords might be very competitive, whereas kayaking is not. So it's really like, a lot of times it is easier to go with the hobby than it is to go with the professional business experience, which is just a lot more competitive. Um, but really teaching is key. Affiliate marketing, ad revenue, courses, sponsorships can all happen when you're teaching. You know, people don't read blogs for entertainment anymore. This isn't like you're updating them on your life. This is a way to extract money from the marketplace and help people make buying decisions. And this is a personal brand. So this is a thing that you can then pivot, not just from Google, which the algorithms have been crazy lately, but also to social media, YouTube, LinkedIn, Twitter, TikTok, Instagram. You can choose a secondary platform based on your niche. So for example, if you're in fitness, it might make more sense to have like also a YouTube channel where you're teaching stuff and you sell your own, uh, $20 to $50 fitness course. If you're in fashion, maybe it's adding a Pinterest channel and pinning your fashion posts in there to get traffic from Pinterest. If it's, uh, something like food and recipes, maybe you start an Instagram with your blog. So you put your recipes on your blog, you have pictures of them on Instagram, and then you link to a cookbook in the future, right? So we have to really like, your niche dictates the platform that you even start on. Because sometimes the beginners make the mistake of, "I want to start a website." That's the only thing I want to do. But I'm going to do it on something like make money online or on like VPNs or web hosting. And it's like, well, that's going to be extremely stupid idea because it's already oversaturated. Yes, there's some things you can talk about, but we have to find things that aren't so. Like, if you're here, want to talk about crypto, good luck ranking against like CoinMarketCap.com and all the finance blogs and media sites and CNBC on Google for stuff. Too competitive. You should just start a YouTube channel talking about crypto, your experience, showing the charts and helping people, and then having a lower price like Discord community and making money that way. That's way easier. So we want to take the path of least resistance. This has to be based on your personality, what you actually want to do, what you won't quit over the next five years to build a true brand for yourself. The good thing about personal branding too is like, none of the effort on this website is ever wasted. So I first built my website, AdamEnfroy.com, and it was just like a way to maybe help me get a better job or showcase a little bit of expertise. Once it started getting traffic and I spotted keyword opportunities early on, I spotted things like online course platforms as a keyword, best podcast host, best webinar software. I was ranking for like business ideas and all kinds of different software and business terms, and it started making a lot of money, and it kind of shocked me to an extent, right? So it turned into a full-time job for me, um, one that allowed me to travel around, work 10 hours a week for a while, and then allowed me to teach this strategy, build the YouTube channel, turn this into multiple seven-figure businesses. But it all just started as a small personal brand website where I was writing one blog post a week. And that's kind of where everyone starts because you need to figure this stuff out as you go. It's going to be a little bit challenging at first. So it is a bit multifaceted. Like you can build these different skills over time, writing stuff, keyword research, creating videos. If you're doing YouTube, like it's good to gain these skills in this digital economy.
So ultimately, let's just publish the website. So we would set up Google Search Console, Google Analytics, really simple stuff. You can have plugins for that. Then there's other plugins you would use. So you could use a lot of free stuff. So we covered the main tools to use. You could also use Grammarly for your grammar and punctuation, and that really helps your writing too. If you're uncomfortable with it, it'll just fix stuff for you. Um, you could use Yoast SEO, which is free, kind of. That one, like, lets you, uh, sync your Google Search Console with your website. So that syncs it in and tells Google your site, right? So you have to do that. So you have to uncheck like, "Discourage search engines from indexing my site." You uncheck that on your site settings. You make sure that every post is set to index. Um, with Yoast SEO, it's really simple. You can see it that way. You can use ShortPixel to optimize your images. So we want to have small image files. We don't want to have like 10 megapixel giant images that take forever to load. We want to have a fast site. Uh, Thirsty Affiliates, we covered that, that's free. Easier Table of Contents is a good one that like gives you tables of contents on the, uh, within your content. And that's pretty much it. If you're writing from Google Docs, like you're outsourcing to another writer, and they're giving you Google Docs of the content, you can use Mammoth Docx Converter. That's another free one. And then for site speed, you can use WP Rocket. That's a really good one to speed up your site. That one's $4.90 a month. Again, that's optional.
So ultimately, we have a site that can make a lot of money. That's $77.40 a month, uh, for an entire business, content-driven business, to learn these actual skills, to set everything up for yourself, and just to put content out there. Just stick to a content schedule, right? That's the, that's the key. Build topical authority. It's going to be like building content in the background of your life while everything else is going on, just kind of setting aside some time and doing this. And the thing that's great about a content business is it just compounds over time, right? So the, the effort you put in can keep getting you traffic, views, attention, and money in the future. The key is just getting started. It's not that complicated. It doesn't cost that much money. And it was a business that scaled to $80k a month for me, up to $100,000 a month, multiple hundreds of thousands of dollars a month with the blog and YouTube channel. And you can start it for like, I said, $50 to $77 a month if you so choose. You can even go cheaper than that if you use something like a cheap web host.
So that is the video. I hope you enjoyed it, found it useful, showing you how to build a profitable website, uh, kind of the foundations and fundamentals of doing it using some AI tools. You noticed I didn't like use AI to write the content. Like ChatGPT can be used for coming up with ideas, but it shouldn't be used necessarily to write the content for you. That's just kind of lazy. We don't want to do that. That's what a lot of people are doing. We want to kind of rise above that with our website. So it's how to build a profitable website in the 2020s. Let me know any questions you you have. I know there's lots of different weird disciplines here and things and questions that might pop up. So comment with any questions below, and I will answer them. Like the video, subscribe to the channel, click the link in the description below to get all the resources to get started with this business once and for all, and I will see you in another video.