Transcription
I've generated millions of dollars in revenue the past 10 years. And one time I even brought in $1 million in eight hours for one of my companies. I've been on the covers of Fast Company and Black Enterprise. I've been on the Tamron Hall show and I'm in documentaries. I have two published books from big publishers and I'm featured in dozens of other people's books.
And 10 years ago, I was sleeping on the floor of an airport. I didn't know when my next meal was going to come in. So, a lot has changed in these 10 years. And I want to show you exactly how I would and how you can make an extra 5,000, 10,000, or even more this summer if you want or need it.
I'm in the business of helping entrepreneurs and creative people make more money so that they have more time and they have more freedom and they have more options because I didn't have a lot of options for a long time. So, I'm kind of obsessed with the idea of giving you more options. In fact, I want to help a thousand people become millionaires in the next decade. So, are you going to be one of those people? If you're going to be one of those people, let me know right now in the comments that you are going to be.
So, I'm going to show you in this video a step-by-step plan that I would follow from June to August and that you can follow to make some extra money. How to use my lab framework to figure out what you're going to offer. And then how to show up and earn using my teach, show, or do method. And then the most important thing is I'm going to show you exactly the three things that you have to conquer in the next 3 months. And if you conquer it in those three months, you'll be set for life. And I'm not exaggerating because it's what has time and time again proven to me that that is true, that something can be life-changing. So buckle in, take notes, pause, go back to what you're you're missing, and just know that you can do this. If you tell yourself out loud right now and in the comments, "I can do this," you're more likely to pick up on the things that will help you. So, you have to come into this with like this positive mindset and you'll be able to do the things that I'm talking about.
The lab framework, first of all, LAB stands for learn, apply, benefit. And what that means is you're going to decide what you're going to offer. If you don't already have an offer, you're going to base it on what is something that you have learned and you don't have to be an expert in it. It's just something that you have learned along the way, some part of your life experience or even a skill. The next thing you're going to think about is with that same thing, have I applied it in my real life? Have I actually done that thing that I've learned? And then the last part is B, which is have I benefited from it? If it's something that you have learned, applied in your life, and then benefited from it, it is something that you can offer other people because you know how to do it. Again, you don't have to be an expert. You know more than most people know about that topic. And as long as you have a few hundred people who could benefit from it, that's your offer.
The next thing you're going to do, the next thing you're going to do is this is part This is the part most people don't do. So, are you paying attention? Let me know if you're paying attention in the comments. This is the part that most people don't do or won't do. If you do this part, everything will change for you. Okay? You're going to reach out to five to 10 people in your contacts, on your social, on your LinkedIn, somewhere. And before you say, "Oh, no. I can't sell to them," just hold on a second. You're going to reach out to them and you're going to offer to do this thing for free for them. And this is if you don't have the offer going already. And even if you do have it and it's stalled, your sales are stalled, this is a perfect thing to do to get things back in momentum. So, you're going to reach out and you're going to say, "I'm doing this offer. I'm going to make it public soon, but first I would love to give it to you for free. All I ask in return is that you give me a testimonial and let me use you as a as a case study. I can even do it anonymously if you want to, but I want to learn and see what is helpful to you and see what I can improve upon." If you reach out to 10 people and ask them that, you're going to have at least two people say yes to that. And then you have the reps in. You're putting in the reps. Now, this isn't something that should take like a year to accomplish. It should be something that you can do with a few hours of work or maybe a week or two of work. That should be your first offer or your next offer. And when you offer that, think about if somebody reached out to you. Think about if somebody reached out to you and offered something like that. Especially if the thing was $100, $500, or $1,000, and you're getting it for free just to give them feedback. A lot of people like to give their opinions, and a lot of people like to be helpful. So, you're going to reach out to people that you know could use your help and you're going to offer this.
Then, once you have that proof, you're going to turn it into that actual paid offer. And what you're going to do is you're going to decide between one of three things. And this is the simplest path to do it. Obviously, you can do more than one of these things, but if you choose one, you're more likely to make more money faster. Really want you to understand that. If you choose a bunch of things to do, it's going to be harder for you to make money. And I had to learn this the hard way. So the first thing you're going to think about is do you want to teach something? Do you want to create a course? Do you want a tra a training, a group session, even a digital product that teaches people and walks them through it? The second option is to show. Do you want to do um templates and behind the scenes, pulling back the curtain, getting on a one-on-one call with someone, consulting them, showing them how to do something? Is it a 90-minute uh breakdown of how they can go from uh A to Z or do do you want to do this service for them or with them? That one is like kind of the easiest one. I guess it's the simplest one is a better way of saying it because you're actually going to just deliver something for them. They don't have to do much. If you do it for them, they don't have to really do anything. They just tell you what they want or you tell them what you offer and they say yes to it. If you do it with them, they may have to participate in it a little bit. I'll give you a quick example. I have a YouTube co-producing offer that costs $5,000. It's for 10 videos. You get 10 videos that I co-produce with you. Now, what I do is I take care of all the everything except for the filming of it, right? So, you the person takes care of the filming and then they give me the video and then we do the rest with it uh on YouTube. But that's a do it with you because I'm not going to film the videos for them, right? So that's a do it with you type of thing. And then a do it for you would be if h if I handed them the videos said you never had to record anything. This is a video it's faceless or whatever that might be. And that may be an offer that I do one day but that's not what I do right now. So I've chosen the do it with you of the teach show and do. I do all three of those because I've spent a lot of time building up that archive of assets. But you can start with one of those. So which one of those do you like? Do you like the teach idea? Do you like the the show idea, that one-on-one consultation, or the do idea, doing it for them? The simplest way to monetize a skill is to not overcomplicate it. So, I know right now you're thinking about all these things you're going to do. And I promise you, if you are thinking about doing more than one of those things, you're kind of setting yourself up to fumble a little bit. And don't you want to do this faster? Don't you want to have results quicker? I think you do.
Now, the next part of it, you're like, let's say you're you're into the summer, you're in a few weeks in, a couple weeks in, you've figured out your offer, and you're a few weeks in, you've already done the two to three different um case studies that you've done for free. Okay? So, the next thing you're going to do is you want people to know about this thing. You want you've decided on a price, you want people to know about it. So, you have to have different ways of getting in front of people. One of the best ways you can get in front of people is YouTube. I love YouTube so much. The last year I've gained 150,000 subscribers and 5 million views. And I make more money from um offers that are in the description than I do from AdSense. And I make about 100,000 a year on AdSense alone, which is the ads that you see. So there's so many ways you can make money. I make so much more than that when it comes to the offers. So this is something that you can do. Now, YouTube takes a while. It's not going to be something that necessarily happens overnight for you, but it's something that if you do, you set that foundation. So, you're also going to think about other ways to reach out to people while you're building up your YouTube channel this summer. You're going to also think about what social platforms am I on? Where can I really dial in? LinkedIn has been like a tried-and-true for so long for people and Substack is on the rise. I would research Substack and see if it's right for you. See if it's something that you think you would be into.
Now, the next thing you want to do is you want to um thinking you want to think about how do you replace your paycheck. You want to get to the point where if you're working for somebody else right now, you can make the same amount of money working for yourself while you're still there so that you can then make the decision by the end of the summer, "Do I want to quit this job?" And of course, there are other things to consider like insurance and and uh severance and your reputation and all of that and your career building. Don't get me wrong, I don't think that everybody should quit their jobs. I just think that everybody should have the option to. So, let me know in the comments if you agree with me. Write the word "option" if you think that what I have to say about having an option to quit your job is a good thing. And make sure you're subscribed. By the way, if you're not subscribed, you won't see my other videos. And all summer long, I'm going to be telling you how to make more money.
So now, by now, you have created an offer. You have tested your offer and refined your offer by working with people for free for a couple a couple people, right? People that you trust. You worked for them for free. You got them some results and then you tweaked what wasn't working. Then you put it out into the world. You put the offer into the world. I highly suggest stand. I'm really digging Stan Store these days. Actually have a stand store that's in the link in the description. You can see what it looks like. But I really love it. Super simple. Um, it is, yeah, it's just really simple. It's pretty, it gets the job done and it replaces a lot of other things that you don't have to also pay for. Uh, so I just would would suggest it, but you can use all kinds of things. You can even use just like a direct um a direct link to PayPal or a direct link to Stripe and that's free. You just like if you have a Stripe account, if you have a PayPal account, if you have all these different accounts, you just give them the link. Like that's how somebody made $1,500 a month from me. That's how I pay them. I don't even look at a a landing page for them. They just send me a link to their Stripe account. I'm like, "Yeah, okay. I'm paying you. That's that's what we're doing here." Because I don't need it to be fancy. So, you really have no excuse about like taking payments if you have a laptop or a phone and if you can get yourself a bank account that can be connected to that. And understand that not not everybody can.
So, then you're going to you're going to sell a few. Right. This summer, it's all about getting into that rhythm of selling of asking. You have to put it out there. It's like a rinse and repeat thing. You come you come up with your offer. You you stick to your offer as long as it's like fulfilling to you and it's working. It's helping other people and you just sell several of those. So again, if you try to if you make an offer and it does well and then you try to reinvent the wheel by doing another offer and the third and a fourth offer, it's really going to get um uh complicated for your audience. This is if you're starting out, right? Some people already know how to do this and obviously I have several offers so I know how to do that but I can tell you that even people who follow me all the people that are subscribers sometimes it gets confused by how many offers I have. So what I find makes me the most money the fastest and come closer to the to the screen if you're listening. The the thing that makes me the most money the fastest is, wait for it, let me know if you want to know more, is sticking to one offer and just doubling and tripling down on it until like until it's like no longer viable, until it's no longer interesting to people and it's no longer working. So, you even want to get it like even if you have like let's say you have a fractional person helping you or anybody who's watching it helps you having one offer um that you do well and that you enjoy doing helps you with marketing. It helps you with sales conversion. It helps you with process and operations because you're just getting in reps constantly. You know, you're not having to figure things out over and over again.
Now, the way that you do this and like the you on the YouTube side and the way that you do this on the marketing side, there's so many ways you can do it. But let me tell you, YouTube is the second largest search engine in the world. It's only second to Google and Google owns it. So, it's actually connected to it. So that what that means is any question that you have, any question you have about these steps, you can actually look it up on YouTube and find a video that will help you right now. Um I told you before that there was like these really important three things that if you can figure out this summer, and by figure out I don't mean like you're just thriving, you have it all worked out. What I mean is you know it, you focus on it, you think about it, and you plan for it. Once you have that, you'll be set for life. And I don't mean that with hyperbole. Like I'm not trying to hype you up. I'm trying to tell you this is exactly the blueprint that has helped me make millions of dollars and I used to be homeless. Like come on.
All right. So the three things and I want you to write these down so you can look at them and think about them and strategize. I'm always in the lab. I'm always strategizing about these things. Okay. The first thing and these are not in any um order. They're just all three as important. Okay. The first thing is AI. Now, you've heard a lot about AI. It's like blowing up. All kinds of announcements have happened in the last few days and weeks, and it's only going to get stronger. You're only going to hear about it more. It's only going to get more, maybe even more confusing as we go along here because of the power of this thing. But AI is like saying air right now. AI is the internet. AI is the biggest thing since electricity, right? That's what AI is. And you're you you can have different opinions about obviously everybody can have their own opinion about anything. But what I would recommend is doing a lot of study of AI to understand how you can apply it to what you're doing and what you're willing to do with AI and what you're not willing to do with AI. But it it's like it's almost like voting. Like if you didn't vote, it's hard to have an opinion like strong opinion about it. It's like, yeah, you can have a strong opinion about AI either way, but it's really about like learning to have that opinion, learning in order to have to form one. So AI is going to affect every part of your life and your work. Um whether you realize it or not, whether you're ready for it or not. So why not get ready? If you stay ready, you don't have to get ready, right? So AI is that number one thing. You can use it for pro high productivity. you can use it to level the playing field in your industry and to be ahead of the curve with most people because the re like the reason that's the case is that since so many people are trying to stay out of the AI conversation because it's maybe it's scary to them or maybe it's overwhelming or maybe it's not interesting to them. Maybe they don't quite understand how powerful it's going to be. That that means that if you just study it for like 15 minutes a day for the whole summer, you're going to go like outrageously higher than your nearest competition because you're going to be ready for when you know the use cases for it, how it can u be applied to your specific circumstances, etc. You're going to be ready for when things not don't go quite well, like if there's a there problems that arise, you won't be as caught off guard or flat-footed. It's just a really smart smart thing to become clever about.
The next thing on that list of three that if you conquer this summer, you're just off to the races is YouTube. I mentioned YouTube earlier. And YouTube, I said, you know, I'd gained 150,000 subscribers in just one year after being on the the platform for more than a decade and not figuring out how to get subscribers, not figuring out how to get views without like I used to pay for views and it was just such a waste of money. But I figured out certain things that just now every single time I have a video, I know exactly what it's going to do. If you think about the video you're watching right now, first of all, did you find me on your homepage or suggested video? Did you already know me? Or are you getting to know me and you're watching minutes and minutes of this video and you're getting to know me better? That could be the same for you. If you already knew me, don't you know me more now because you've watched some of my videos? Like, I think that depth that you get with YouTube is unmatched. It's just such a powerful trust-building platform and it builds trust while you're asleep. So you're building these assets with these videos and then you go to sleep literally and people are still watching it around the clock and they're watching hours and hours and hundreds of hours over time and then thousands of hours over time. It becomes very very powerful and even I with all of the experience I have with it and how bullish I am and excited I am about it even I get um blown away by that fact every once in a while I think about the fact that wow like yesterday thousands of people watched my videos that's incredible when I went from not having anybody watching my videos like it's really amazing it's a great way to attract people to you to your message to your offer.
Like I said before, I make about anywhere between six and $12,000 a month. So, it's it it fluctuates when it comes to AdSense because I've been monetized. You get monetized if you have 1,000 subscribers or 4,000 and and 4,000 watch hours. So, I get monetized now and I'm I'm so excited about that. I mean, it's just a thrill to get paid like $100 a day, 200, 300, even more a day just from posting.
But that ends up being the least amount of money I make from YouTube because I send people to my offer from YouTube. Like right now, you could go to the link in the description below and you could join the YouTube um uh master class that I have coming up and it teaches you all about this. But I'm directly giving you a call to action. I'm showing you in real time. I say that in the video; link in the description. Check out my mastermind or my yeah my master class. Check it out. And some people will buy that, and that's revenue each and every day.
And when you think about if you have people who have watched to this part of the video and there's always going to be somewhere between 10 and 30% of the people who do, and if you have any numbers on your on your views, it doesn't have to be thousands of views. If you have a hundred views and you have 15 people who watch to the end, that's really incredible if you're doing that a few times per month, like a few videos per month. So, you just think through how it would completely change your perspective and like what you could do if you had hundreds or even thousands of people checking you out every single day on YouTube.
And the way you get there is you start somewhere. Everybody starts somewhere. I know Stephanie Perry was just in our mastermind and she has more than 200,000 subscribers and she said that it took her 20 I think she said 26 videos to get a 100,000 subscribers, like 26. So imagine people over here doing two, three, five videos and they're stopping or they're not even uploading, not even giving it a chance. But now she has more than 200,000 viewers. She makes millions of dollars a year mostly from her YouTube bringing people in because she's having conversations with them and it's just completely changed everything about her life and it has done the same thing for me.
So YouTube, over the next three years—what we have learned in a in a report towards the end of 2024, this report came out and it said that over the next three years—so it's already a half a year in—that the number of views on YouTube will be the same in three years as it has been in 17 years prior. So it's just going to go through the roof. So, you're talking about, oh, I hear people all the time say, well, I there's so many people on YouTube with videos about my topic or my niche. I could never stand out. Listen, YouTube wants you to be in front of more people. That's the whole point. They get paid when you put your videos out because people put ads up. So, why wouldn't they want to put you in front of more people?
And if you can figure out the the certain things that help your YouTube uh video itself have high retention, meaning people are watching it for longer, YouTube sees that as a major signal. More videos, more minutes you're watching, the more ads you get to see of theirs, right? So, or if you get premium, you know, you're like, I don't want the ads, I want the premium. And that that helps too. And that you get paid for that, too. And so, uh YouTube is not going to hide your videos just because there's somebody else or 10 other people or a thousand other people doing your same topic. It's going to put your videos in front of the billions of people who uh watch YouTube every single day.
And even more than that, they're watching on their TVs more often than ever before. Like the first quarter of 2025 was the largest amount of TV viewing of YouTube. And YouTube has overtaken every other platform, including television, for how many watch hours are on TVs in the United States. Just think about that for a second. We used to like say, "Oh, I wish I had my own sitcom. I wish I had my own TV show, my own talk show." Now you can just have it because you pressed record at home or you walked around your neighborhood and talked to people or you showed your uh invention or you showed your company or your product or your service or you shared your screen. It's just incredible.
Like if you're not thinking about YouTube and taking it seriously this summer, I don't know what you're doing. I don't know what you're doing. It absolutely has the opportunity to change everything about the way you make money. And let's say um like me, like let's say you're home like homeless or you're like have housing insecurity or you're not doing well and you're like I don't know what I would talk about. Talk about that. Like I've seen people make money on YouTube AdSense and their title is I'm living out of my car, and then they make the money on YouTube AdSense and they don't have to live out of their car anymore. Do you understand? I knew that 10 years ago, if I understood this at all or even if it was as robust as it is today, which it wasn't 10 years ago, I wouldn't have been homeless. I would have figured some stuff out faster. So, that's why I just like I need to beg you. I need to beg you and implore you to look at YouTube.
Now, the third thing, if you're ready for the third thing, let me know in the comments. Make sure you are subscribed because if you don't subscribe, you will not be able to see these videos where I just break down everything for you step by step, help you make more money. And hundreds if not thousands of people have given me testimonials to tell me that I've helped them make money from YouTube. Like YouTube watching my videos. So whether that's YouTube itself or all the other things that I teach on YouTube, I have so many testimonials and I want you to be one of those testimonials and not just one time but for the rest of your life. The third thing there is first AI, then there is YouTube. Those two things, it just takes 15 minutes a day to start to conquer.
The third thing is community. It's the human-to-human connection. And right now, if you're still watching, if you're in the comments, any of that, this is what we're talking about. I have also made half more than half a million dollars in the last like eight months um from my communities. And it's just like it's not all about making money. But what this video is, right? So I'll tell you that upfront. But beyond the money, like I can teach you how to make money on with memberships. Like that's simple. But beyond the money, community and network, not networking like for the sake of it, but like having a deep bench of a network. Let me tell you something. That's what it all comes down to.
Because in this world of AI and in this world of uh crazy uncertainty and like not waking up to all kinds of news that is just heartbreaking and scary and confusing, the community, the people that you get to talk to every day, that's going to make the difference. If you've ever felt lonely, if you feel lonely right now, let me tell you that community will change all that. If you feel lonely, I made a video around New Year's where I talked about that. I well maybe it's a little before New Year's, but I talked about how I believe that um communities and memberships in particular were going to help solve loneliness because think about it if you can put 10, 20, 30 people in your own membership whether it's a free one or a paid one and you all have like a common like uh hobby or a common interest and you get to wake up every day and just talk to them and maybe it's you're typing something out or maybe you're keeping up with them, maybe you're even doing like a live session with them each week. If you're able to do that, like that's that heals your soul. It's not just great for the for the members, but it heals your soul. And then on top of that, if you can turn that into a revenue stream that everybody all the adults in the room understand is happening, then you've you've given value, that's even better.
But I think like the art of networking um and to build your network is really important. So whether it's like through a membership, which is a whole thing that's kind of simple to explain, not easy, but simple to do. Uh or it's like, oh, I'm going to I'm going to make an a an effort to meet one new person every week. Or you you do what I do where I teach people how to have like a five a six-person salon, meaning a six-person dinner or a lunch or a coffee meetup or go on a hike or whatever. um or meet up on virtual if you're not able to um if you're disabled and you're not able to go on a hike as easily as other people. Um the virtual world is is still your oyster, right? And just thinking about like how can you do that? Now, I teach all of this uh on all of my YouTube videos, so just kind of search through. But um I definitely think you should join the upcoming master classes that I have. I have a couple.
And I think that um if you've made it to this part of the video, that means that you're really getting value from what I have to say. And that means that with something one of my paid uh master classes, it's just going to it's just going to take you to a new level faster. That's the point of those. By the way, I wanted to have something where I have my memberships that are year round. Um and they're incredibly helpful. like you've seen all of the you may have seen all of the testimonials already, but I wanted to give you something where like on a weekend or one day a week you you spend a couple of hours with me and you're making money the next day. Like that that 24-hour like turnaround. That's what I'm really looking for with these masterminds because you can use those injections like an injection or a shot and then the next thing is like the kind of the slow burn. So yeah, I'll see you there. Hopefully this was helpful. Let me know in the comments how helpful it was to you.