Transcription
Hello everyone. I am Edwin from group 5 and together with me is Christine, Michelle and Vignesh.
Today we'll be sharing about Even Reality's G2 glasses. Imagine wearing the future without looking like it. It is designed for professionals who need to speak, travel, and perform with focus. It is premium, private, professional, and productive.
Generic AR glasses tend to be bulky, entertainment focused, and create privacy anxiety due to front-facing cameras. What G2 offers is something that you can wear daily, provides you with work and travel productivity, hence free AI prompts, and without the camera, it gives the person you're speaking to the maximum privacy. Christine, over to you.
Thank you, Edwin. Why Even G2 wins? First, it's discrete design. Unlike many smart glasses on the market, G2 looks like regular eyewear. Second, it's privacy first; there are no outwards cameras. Third, it delivers practical AI-powered productivity. Fourth, it creates a unique interaction experience. And finally, daily wearable. G2 is lightweight. Together, these strengths position Even G2 not just as a piece of technology, but as a product people can genuinely integrate into their daily lives. To see exactly how this comes to life, let me show you our product video.
Introducing our premium eyewear, Even G2. A timeless silhouette that fits naturally into your life. Camera-free by design. Even G2 resists dust and water. Just 36g. Slim and light by design for every workout. Keep your eyes on the road while exploring. A hands-free navigation right in your view. Real-time translation with 35 languages. A strong communicator for you, stays structured in your presentation with an in-built teleprompter. Your script is always in view with the Even R1 ring. A discrete touch lets you tap, scroll, and stay in control. Every interaction opens a new world of information, seamlessly blending into your life. Even G2 and R1, wear the future without looking like it.
Thanks Christine. I'm Michelle from group five. Our primary target segment is Singapore business professionals, including executive consultants, trainers, and presenters. They are the strongest launch segment because they face frequent meeting, presentation, and client communication needs. The second segment is frequent travelers who need navigation, real-time translation. Tech early adopters act as amplifiers because they can create reviews and word of mouth. Overall, the priority segment is professionals who need to look prepared and perform confidently. This priority segment insight is a key rationale behind our marketing strategy. Professionals do need utilities such as meeting prompts and hands-free information. But utility alone is not enough. They also care about how they appear in professional settings. They do not want to look distracted or socially awkward. Privacy is also important. Therefore, a tool that helps professionals stay present, stay prepared, and stay private. Vignesh, over to you.
Hi everyone. Positioning strategy for the Even Reality G2. Our goal is to deliver invisible productivity. Our strategy is built on three key pillars. First, discrete professionalism. The G2 looks like premium everyday eyewear, making it suitable for any professional environment. Second, productivity-first AI with features such as real-time translation, transcription, teleprompting. Third, privacy by design by removing outward-facing cameras and external speakers. The G2 addresses privacy concerns and creates a more comfortable experience for everyone. In conclusion, with the HAO2.0 display and R1 smart ring, the Even Reality G2 is positioned as an intelligent, private, and professional productivity partner, not just another pair of smart glasses.
Thank you, Vignesh. Next, let me briefly walk you through our launch roadmap. First, we'll finalize our messaging, produce demo videos, build a landing page, and recruit influencers. Then, we'll start a teaser campaign with feature reviews, open email pre-registration, and release a privacy white paper. After that, we'll send out influencer kits, launch web AR try-on, and push for PR. Closer to launch, we'll run LinkedIn ads, secure demo venues, and open B2B pilot applications. On launch week, everything comes together with hybrid demo events, live stream, and the release of the founder's bundle. After launch, we'll follow up with nurture emails and case studies to drive adoption.
On behalf of Group 5, we thank you for your time and attention. And we hope our launch message for Even Reality's G2 has clearly shown its potential as a premium, private, professional, and productive solution for modern users.