Transcription
Recently, I've seen a few tweets looking back on the NFT era, comparing prices of celebrities NFTs when they bought them to now. Like this one that says, "Fun fact, Justin Bieber paid $1.3 million for this board ape NFT, now worth $12,000." Or this one that says YouTuber Logan Paul purchased this NFT for $635,000 in 2021. Today, it's worth $155.
But this left me wondering, why were people really going this crazy for pixels on a screen? What made Paris Hilton and Jimmy Fallon show them on live TV? What made celebrities like Madonna, Post Malone, Eminem, Tom Brady, and more spend hundreds of thousands to sometimes millions of dollars on these pixels? Why did the NBA come out with their own NFTs? Why were people going so crazy for something that was so obviously going to fail and is now worth nothing? And what even are NFTs? It's been like 5 years and I still don't fully understand.
Well, to really understand the NFT craze of the early 2020s, we have to go back to its inception. Also, let me know what you guys think of the camera. I'm I'm testing different angles out, so let me know what you think.
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Now, let's get back to the video. First of all, what even are NFTs? NFTs or non-fungible tokens are a unique digital identifier that cannot be copied, substituted or subdivided, that is recorded in a blockchain and that is used to certify authenticity and ownership as of a specific digital asset and specific rights relating to it. Even the Merriam Webster definition of NFT is owned as an NFT. So what does all of this actually mean? Think of an NFT as a certificate or deed of ownership. But instead of authenticating that you own a physical place like uh art or property, it authenticates ownership of a digital asset. The closest thing I can compare it to is Counter-Strike skins, but I I don't think most of you would get that analogy unless you're a nerd like me. So, it's kind of like a made-up fully online thing. Although, the made-up part depends on who you ask. These works of art exist in the digital world and now they're worth millions of dollars. It's part of an explosion in the market for NFTs, digital tokens that prove ownership of things like digital art that you can't even touch. The difference between NFTs and things like Pokémon cards is significant. Despite NFTs having quote unquote rarity, which is more so forced scarcity, it's the fact that Pokémon cards are assigned value by the fans and collectors. No one really cared as much about NFTs. It was more like they pretended to care so the value would go up. And it's not just atypical assets like Pokémon cards either. NFTs also differ in other major ways from traditional assets as well.
>> NFTs in general are things that don't generate income. It's not like owning a piece of real estate or an apartment building. Uh, you're basically just speculating on the hope that other people will place value in your thing. The whole concept of NFTs was really blown up during that crypto craze I mentioned earlier, but they've been around for a bit longer. At first, they started out as Bitcoin based colored coins around 2012 to 2013, but it wasn't until 2017 with the Ethereum blockchain that they started to blow up. Basically, Ethereum was able to host NFTs, enable the creation, storage, programming, and trading of these tokens, which revolutionized the landscape.
>> Ethereum is a platform uh on which you can build, deploy, and use decentralized applications. These are applications that uh don't have a home on a a single computer. They're they're distributed across many computers. That uh enables a more trustworthy infrastructure so that different actors who want to who already compete with one another or may maybe want to collaborate with one another can do so on on a new kind of shared trustworthy infrastructure. The first NFT Quantum was minted in 2014 on the Namecoin blockchain by Kevin McCoy and Anil Dash. Quantum was a video created by Kevin's wife and as part of a presentation at an art/tech conference, he sold it to Anil for $4. At this time, it didn't really seem groundbreaking, but when Ethereum got involved is when things started to go crazy. Now that NFT projects were more reliable and accessible than ever before, over time they started representing a variety of assets, including real estate, digital art, and gaming tokens. I still don't quite understand how NFTs can represent real estate. I guess I mean they certify you own it, so I guess that makes sense. I don't know.
In the following years, multiple milestones occurred, including the launch of projects like Crypto Punks, CryptoKitties, and the integration of NFTs into metaverse projects. Crypto Punks was one of the earliest collections that went on to go mainstream, and CryptoKitties had a game component which provided a recreational purpose. As a whole, the community was evolving at a rapid pace, especially as it expanded more into the art world. Digital artists realized they could start making their own NFTs, and it was kind of a new method to secure the bag. It was working so well that the NFT market experienced a significant surge in 2021 with trading volumes reaching $13 billion. One digital artist who really capitalized on this was Beeple, who sold a digital art NFT for $69 million in 2021. In March, Christie's, a 225-year-old auction house that previously only sold physical art, >> previously the collections of Three Kings of England >> at 90 million, >> auctioned an entirely digital bull for millions of dollars. This massive sale cemented NFTs as a legit and clearly lucrative new aspect of the art market. It got so much attention that Beeple was hosted on a bunch of different platforms like Joe Rogan, Impulsive, and more where he continued to spread the word of the NFT.
>> You're one of those people who like really deserves all the success that you got. You you were grinding for so long.
>> Yeah. How many years?
>> A couple years. Cuz we've been at it a couple years here. But it's definitely I I feel like there was like a lot of luck involved with the fact that again I did not invent NFTs. I just happened to be sort of very popular when NFTs like exploded.
>> And people wasn't just some guy who was like pretty well known in the NFT community. He blew up far beyond that which really helped the explosion of NFTs as a whole.
Then in March, Christie's sells the 5,000 image montage by Beeple for nearly $70 million. That makes Beeple the third most expensive living artist in the world.
>> It's like, okay, now the next thing happening, now the next thing happening, the next thing happening. It's just like, you know, now today's show calling. Okay.
Although, not going to lie, I don't really get the hype behind his art. After this, other projects obviously blew up with others trying to get in on the trend and make some money. NFT collections like Board Ape Yacht Club and Crypto Punks in particular gained huge amounts of traction. To kind of summarize how big NFTs were getting around this time. In 2021, NFT was named word of the year by the dictionary publisher Collins. Pretty much everyone had seen or heard the word, all while most didn't really even understand what it was. And the very distinct Board Ape Yacht Club became the face of NFTs. Some other big ones though included Azuki, Pudgy Penguins, Cool Cats, Mutant Ape Yacht Club, Doodles, and Moonbirds. Obviously, these were all a bit different, but you can see how some of them are kind of inspired by Board Ape. However, as big as NFTs had begun to get, for a long time, they were still unique to the crypto world. If you weren't a crypto nerd or a web 3 nerd who was proclaiming that NFTs were the future, you weren't buying NFTs, and you probably didn't really know about them until things got crazy.
I think one moment that summarizes the peak of the NFT craze was when Jimmy Fallon and Paris Hilton both showed off their Board Ape NFTs on the Tonight Show, or at least the physical versions of them.
Forbes has named you one of the 50 top uh 50 most influential people in the NFT space. So, congrats on that. You know what you're doing.
>> Thank you. I'm so proud. I love being a part of this community and being a voice and sharing my platform and just getting the word out there cuz I think it's just such an incredible thing to be a part of.
>> You taught me what's up and then I bought an ape.
>> I got an ape, too, because I saw you on the show with people and you said you got a moon pay. So, I went and I copied you and did the same thing.
>> You did?
>> Mhm. This is your This is your ape.
>> We debuted.
>> It's really cool.
>> Like the hat, the shades.
I have no clue if this comment is true, but the top comment on this video is the audience clapping, cheering, and laughing was all added in for this post. I was there. It was sheer silence in the audience. This person could be lying, but honestly, I believe it. This was such a disconnected moment from the ultra rich and the regular people who are like, "What are you doing?" And they weren't the only celebrities that were buying NFTs. Logan Paul bought two Board Apes. Gwyneth Paltrow bought one. Faze Banks annoying ass bought one. KSI got one. Shaq, Mike Shinoda from Linkin Park, Steve Aoki, Steph Curry, Mark Cuban, Marshmello, Rich the Kid, Eminem, Snoop Dogg, Madonna, Serena Williams, Ozzy Osbourne, and many more. Even my GOAT Future bought one. And my GOAT Martha Stewart. Like, what were we doing? Board Ape Yacht Club was obviously one of the most popular NFT companies, as you can see by the multitude of celebrities that bought some. But there were tons of other NFTs and NFT collections that celebrities were buying, promoting, or even partnering with.
There were two main reasons, in my opinion, that these celebrities were buying and showing off and promoting these NFTs. The first reason was because, well, some of them are rich and kind of dumb. Similar to the hypebeast era, according to Polygon, much like any hyped commodity, NFTs that are perceived as being valuable have become a kind of status symbol. Basically, they could afford it and feel cool about it. Or if they were really dumb, maybe they thought that they could make some profit on them. But the second and probably primary reason is that they were paid by these NFT companies. And a lot of them probably didn't even pay for the NFTs at all, but were instead gifted them along with cash to inflate the artificial value. Paid partnerships with NFT companies that were often not disclosed became a big thing around this time with celebrities. Through these partnerships, the celebrities would either promote an existing NFT or launch their own with all sorts of promises. For example, Eminem released an NFT collection called ShadyCon with digital action figures based on characters in some of Eminem's best known music videos. Original instrumental beats created by him and more. When he released it, he said, "I've been collecting since I was a kid. Everything from comic books to baseball cards to toys. I've attempted to recreate some of those collections from that time in my life, and I know I'm not alone." Unlike comic books, baseball cards, and toys, though, you can't interact with these NFTs any more than just looking at your screen. And that's where the problem comes in. Regardless, he made $1.7 million off this, which pales in comparison to Grimes, who made 6 mil, or The Weeknd, who made 2.3. Tons of celebrities were releasing art and stuff as an NFT and making crazy money. Shaq also even promoted this NFT called Creature World, and he made this goofy video promoting it.
>> Hey, Creature World. Shaq is into your community. That's right. I love you. We got some stuff coming for you. Shh, don't tell anybody. Creature.
>> I wish I could be mad at this, but it is just way too funny. And keep Shaq and his promo in mind for later in the video. Really, the only value came from people like The Weeknd, for example, who released some previously unreleased songs as NFTs, cuz at least you can get something out of that. Regardless, though, things were getting pretty crazy. The current bid on Jack Dorsey's first tweet is $2.5 million. This cat meme recently sold for $600,000. Last week, Logan Paul made over $5,81,490 selling digital trading cards of himself known as NFTs. You're probably starting to think, "Wow, all of this sounds kind of scammy. Like, how are they making that much money off their fans all for some pixels on a screen that you can't even interact with?" Well, don't worry. We'll get to that soon.
Not only were NFTs being launched and promoted by celebrities, but people were attempting to integrate NFTs into every facet of society. Video games, sports, music, and more were victims of this craze. Deadmau5 and fellow EDM musician Richie Hawtin have launched Pixel Links, an NFT gaming company that will help artists and brands integrate NFTs into video games. What does that mean? How would that play out? I'm not sure. Rapper Waka Flocka Flame launched Satoshi.art, an NFT marketplace aimed at helping up-and-coming artists. Snoop was even talking about turning Death Row Records into the first NFT label. Whatever that [ __ ].
Rolling Stone wrote an article on how NFTs were trying to be integrated into the music industry, saying, "A compelling reason artists gravitate to NFTs is the direct link it creates between them and their fans." NFTs also offer the allure of rarity, enabling entertainers to release limited edition tracks, exclusive behind-the-scenes content or virtual experiences. For many artists, the benefit of NFTs goes beyond financial incentives. They can regain control over creative output, dictating the terms of sale, pricing, and distribution. They can embed royalties into NFTs, ensuring they earn a percentage from secondary sales. This feature is a game-changer. And this article seems to be written from a very wide-eyed NFT perspective. I mean, seriously, these were the types of things people were saying back then that artists would embed royalties in NFTs or connect more with fans. But as we've seen here in 2026, none of that ended up happening. It would have taken the entire music industry to be reshaped for this to happen, which was just such a crazy idea, a vapid goal, if you will.
And it wasn't just the music world that NFTs got a hold of either. Even the sports world tried to get in on the action, most notably with NBA Top Shot. Around peak pandemic, the NFT project that allowed people to buy and sell NBA highlights for as much as six figures took the crypto world by storm. In 2021, a 5-second video of LeBron dunking in a random regular season game sold for $28,000 through Top Shot. While it was obviously the highest sale made that day, it was only one of many that contributed to a daily total of almost $50 million worth of trades made. And that LeBron clip wasn't some insane outlier either. It was common for moments to sell for tens and sometimes even hundreds of thousands of dollars. And don't get it twisted, you might think that owning these clips means you have the rights to profit from it if you repost it somewhere, but you can't. The way they marketed buying the highlights might make you think that, well, you own the highlight. However, you only actually own the NFT to the highlight, meaning you spent all this money but didn't actually get any intellectual property rights. You don't own the copyright or the content and are forbidden from using the art for your purchase moment for your or any third party's commercial benefit. Basically, it's just a digital trading card of the moment, which who cares? And the way they marketed it was a little bit deceptive and not as obvious as I'm making it seem. Fans rushed in. It was something licensed by the NBA. And in February through March 2021, they sold over $200 million of these digital collectibles.
>> The NFT era was full of celebrities, companies, and everyone else shoving the future down our throats. This whole era kind of felt how AI to me feels now because it was everywhere being forced in our faces and just really stupid and annoying. Like remember when Busta Rhymes said, "Should I buy a house or a link to a picture of a pixelated monkey?" And this crypto dork said, "Houses are actually more often of a liability than an asset unless you can make it cash flow or you are flipping." These were the types of people that were constantly telling us that web 3 was the future. Obviously, the difference is that houses serve a purpose and um are real. You can interact with them in real life. There's actual demand for houses and for a good reason.
There was even this whole Cryptoland project where web 3 dorks wanted to get their own island where you got exclusive access if you owned a certain NFT. Hi, this is me, Christopher, a crypto den with a crush for cryptokitties. I'm on my way to Cryptoland, the number one crypto destination on Earth where crypto enthusiasts or cryptolanders like we're called here, can meet with like-minded individuals in real life. And when Connie, the founder, told me that visionary investors could own a piece of this unique island, I smash bought one of the 60 exclusive parcels in the blockchain hills. That's how I became a king cryptolander. There it is. Well, actually, it might not have been an NFT thing. I think it might have been a crypto thing. Regardless, the push for that stuff was unreal. And of course, it never actually launched as they weren't able to buy the island they wanted. And many accused this of being a scam. The point is, the whole crypto era, specifically the NFT part, was ridiculous. But for a little bit, it was working.
At its peak in January of 2022, NFTs on OpenSea topped $4 billion in trading volume. This was thanks to constant promotion from celebrities, companies, and everyone else I mentioned. But as high as the peaks were, many once popular NFT collections fell off hard as all the hype began to die off. According to the CryptoPunk's website, the highest price paid for a CryptoPunk was 23.7 million for a CryptoPunk 5822, a rare alien punk sold on February 12th, 2022. Now, the floor for CryptoPunks sits around 76,000, experiencing a plunge of 99% from its peak to the current floor price. For Board Ape, the highest paid price occurred in September of 2021 when a gold Board Ape was auctioned for $3.4 million. Now, the price floor is around $25,000 with Board Apes also losing 99% of their value. And these major dips didn't just occur with big NFT projects either. It was a plague that swept across the entire market. Pudgy Penguin dropped by over 97%, Taproot Wizard by just under 69%, Madlad by 91%, and so on. The NFT market looks nothing like it did at its peak where a bunch of celebrities were seen with some form of an NFT as their profile picture on Twitter. Even Yuga Labs, the creator of Board Ape Yacht Club, has been forced to make multiple rounds of layoffs. On top of this, they also faced a class action lawsuit for their use of celebrities in marketing, which they might have won, but still, the state of the industry doesn't really look like winning.
As big as the NFT boom may have gotten, its downfall seemed unavoidable, especially with the vast amount of scammers that got a hold of it. Heavily leveraging the influence of celebrities to trick their fans into buying more and more useless stuff, which is a major reason why NFTs inevitably failed. And it wasn't just one or two celebrities that pushed NFT scams either. There was a surprising amount that conned their fans for a quick buck. If you've heard anything at all about NFTs, it's probably been the fact that they're almost all just scams.
And one of the bigger ones was Logan Paul's CryptoZoo. The project was launched in 2021 after first being mentioned on his podcast, Impulsive. Logan talked a ton about how much he invested in CryptoZoo to his over 20 million YouTube subscribers. He also talked about how there was supposedly a massive team behind the project. In a since-deleted description on the CryptoZoo website, the project was defined as an autonomous ecosystem that allows zookeepers to buy, sell, and trade exotic animals and hybrids. CryptoZoo incorporates cryptocurrency and NFTs into a simple fun game with familiar mechanics. And if this at all sounds a little suspicious or scammy, it's because it was. A ton of different NFT-based game features were announced but never came. And after fans spent millions of dollars on both NFTs and coins, Logan suddenly stopped talking about CryptoZoo altogether and seemingly abandoned the project. That's when Coffeezilla, YouTube's cryptocurrency scam investigator, dropped a three-part series exposing the scam for what it was.
CryptoZoo.co. I am so excited about this project. It's it's it's so fun. It's a really fun game that makes you money.
>> A fun game that earns you money. How much did you guys make in Crypto Zoo?
>> I lost around $50,000 in Crypto Zoo.
>> I lost $40,000.
>> I lost around $15,000.
>> I lost $25,000.
>> $120,000.
>> $500,000 Australian, which is half a million in Crypto Zoo.
>> Shut up. No, you haven't.
>> Yeah. 500K. Oh no.
The videos raked in tens of millions of views, forcing Logan to respond with multiple posts, including an angry rebuttal video where he admitted mistakes were made, but took none of the fault.
Got to the point where Logan sued Coffeezilla for defamation, a suit which he inevitably lost. The CryptoZoo saga is far from over. to have made a mistake like Japan, look myself in the mirror, take the accountability for it and and and and pivot and become a person who I who I do love and then to have all that stripped away by one person who told a one-sided story because he doesn't like me ising devastating and it really hurt me.
In the end, Logan tried to do a buyback as damage control, but that didn't really solve the problem. It even resulted in a pretty funny back-and-forth between Logan and Twitter's community notes, which made him look even worse. And this isn't even the only scammy NFT/crypto thing he's been connected to, proving he probably didn't learn much from all the controversy.
Another big one was former cornstar Lana Rhoades' NFT project called Cryptosis. Funnily enough, my first million-view video was on the guy who helped her with this, who is Juiceworld's girlfriend's boyfriend. The NFT project was first announced back in 2021 and featured a collection of 6,069 cartoon illustrations of Lana. As part of the announcement, the project was pitched as an NFT franchise with other notable creators supposedly joining soon. Through social media, she promoted it to her millions of followers, heavily emphasizing her long-term commitment to the project. And she said on IG Live, this is not a one-time thing. We have other models signed to create their own Cryptosis NFT collections next. The brand and value of Cryptosis's NFTs make it a lucrative investment for holders that they can sell for more than they paid to mint. She promised 2 to 5x gains. Along with this, she also promised other perks like whitelist for drops and collaborations, playing with Lana Rhoades, future Cryptosis models in the metaverse, inside metaverse clubhouses and communities or real-life tangible items and merchandise. However, as I'm sure you guys can imagine, none of this came to fruition. Shortly after the project launched, Lana disappeared from the Discord channel and deleted all her promo. Those moves along with the transfer of a bunch of Ethereum attracted the attention of Coffeezilla, who also made an investigation into the matter.
So, Lana Rhoades just rug-pulled her NFT project and ran away with $1.5 million. Now, she's claiming it's not her fault. Her community was just getting too negative for her. One of those negative comments was about how this person can't feed their kids because they invested it all into a star's JPEG collection. Quote, "I spent what I can't lose, spent 4K, no job, have a 2-year-old son. If only someone bought my Christmas, Lana." Yeah. And apparently Lana Rhoades saw this post and said, "Hey, this is this is getting way too negative for me. I'm out." In response to all the backlash, Lana never really even apologized. Instead, she posted a bunch of angry tweets. At one point saying, "It's stupid how people are mad about the NFT when there's a war in Ukraine." And obviously, she got a bunch more hate for the awful comparison and other points she made with these tweets, which led to her deleting her social media.
And there were multiple other celebrities that participated in these scams, like with Board Bunny NFT. This project was basically a Board Ape knockoff and in 2021 the project released 4,999 NFTs. Again, they promised two, five, or even 10x the value of your investment within just a few days. Promises like these along with celebrity co-signs from big names like DJ Khaled, Floyd Mayweather, Jake Paul, David Dobrik, Rich the Kid, French Montana, and more led to the NFT selling out within an hour of its release, raising $7.5 million.
Board Bunny, I want to say thank you for making me my own NFT. Jeff and Greg, we got a big surprise for you guys. Now, what I need everybody to do right now, go get a Board Bunny NFT. We're going to choose two lucky winners and they will get tickets to my next exhibition NFT. Board Bunny Money May. You're here in front of one and only Floyd Make That Money Mayweather.
Shortly after the initial drop, they released another collection. This time raising around $10 million. But what started to raise suspicion is when they announced another drop, including 3,000 more NFTs. And this time, they didn't sell out. After some investigating from the crypto community, they found out that all the profits were moved around in suspicious ways. And after months of silence from the creators, which was broken with BS excuses and a promise to refund only $600,000, people realized they were again scammed. And this proved to be another case of the NFT community deteriorating further and further, especially since this influencer-fueled NFT scam thing continued. Beloved artists like Lil Uzi got caught up with his Eternal Beings NFT resulting in fans losing millions and no one was held accountable. Sometimes these celebrities didn't even learn their lesson the first time either since guys like DJ Khaled and Floyd Mayweather have multiple crypto controversies. And when more controversial names like 6ix9ine began to get involved, the NFT community was obviously starting to show signs of trouble. In many cases, these people weren't even held accountable. And sometimes when they did end up apologizing, it was just to advertise other projects.
>> I know a lot of you guys are wondering what happened with 6ix9ine's last NFT project. I want to first start off by saying I apologize. I apologize because I jumped in to the NFT community without knowing what an NFT was. I didn't know what an NFT was. I didn't know what crypto was. I wasn't well-informed. It was a paid partnership that I took advantage of and I said, you know what? Let me get into something that I don't know that much about. So to all my fans who joined that, I extremely apologize for that being done. What makes this so different? What makes GAN NFT collection so different is that it's not a paid partnership. This is my brand.
However, it wasn't always so obviously a scam as even some more relatively trustworthy people got involved. Like with Rich Dwarfves Tribe NFT here, Bow Wow, Neo, Fred Durst, and Jason Derulo promoted the NFT, which inevitably turned out to be a scam. And again, fans lost thousands and no one who promoted it was held responsible. Some people were at least held accountable by legal standards. For example, Shaq ended up having to pay out $1.8 million in a settlement for his promotion of FTX, then $11 million in another occasion. And other athletes like Tom Brady, Steph Curry, and David Ortiz were all involved in similar cases relating to FTX as well.
But despite all of these artists, athletes, actors, and other celebrities being caught promoting scams or rug pulls or pump and dumps, sometimes even being fined, I feel like the fans and the common folk like us sort of seem to forget that this all happened. Like, I'm very surprised how little impact on any of these people's careers the NFT scams had. You'd think that promoting something that caused your fans to lose a [ __ ] ton of money would have had a little more negative impact on their professional careers, but it didn't. And I think because so many celebrities, influencers, athletes, whatever, participated in these NFT promo scams, we just kind of accepted it. It was an overwhelming amount of people that either shilled, scammed, or did something else crappy related to NFTs. I mean, even the NBA did.
So, I say all this to say, despite the memeiness of the NFT era and the insane craze it caused, I think we should also remember and keep in mind every celebrity or company that shilled them, especially the ones connected to scams. Because it goes to show how little these sort of people care about their fans and us regular people.
Thanks again to War Thunder for sponsoring this video. Again, make sure to check the links that are in the pin comment or the description to get access to a bunch of things, including the exclusive vehicle decorator, Eagle of Valor, 100,000 Silver Lions, and 7 days of premium account. And it's free to play on PC, console, and your phone. For new and turning players who haven't played for at least 6 months, go to my links in the description and check out War Thunder today. If you like this video, you might like my video about the death of sneaker culture and hypebeast culture, which had a very similar craze and a similar crash and burn.