18 Psychology Tricks to Get Viewers Addicted to Your Videos

Today we're talking about psychology. This is the biggest secret weapon used by all of your favorite creators. They are masters of this. If you want your videos to perform better, all you have to study is human psychology.

But it's not just psychology principles. You can't learn this content stuff in a book. Social media psychology is how to engineer your storytelling to get a viewer to think and act how you want. And if you can do this on command, you win.

Now, I have over a million followers, done a billion views, and this one thing has been the biggest cheat code to my success. It is the foundational building block that powers everything. And I'm just going to give it to you. This is my full content psychology playbook, 18 different tricks that you can use to get people addicted to your videos without them knowing it.

All right, so I boil down every video into six steps. Think of these like gates or checkpoints, and I need to get the viewer through these six checkpoints before they bounce or the video flops. Now, for each one, I use a combination of different psychology hacks to pull them through, and I'm going to break down each one of those hacks and how you can use them in your videos.

Okay, so the first major checkpoint in any video is pain point acceptance. Before you do anything else, you have to get the viewer to feel whatever pain point it is you're solving for in the video. Usually, the core pain stems from not having enough money, time, health, or access. Those are the four horsemen of pain. And there's many ways to frame a pain, but at a base level, before you do anything else in the video, the viewer has to feel a pain point.

Now, I can already hear the skeptics in the nosebleeds. What about entertainment-style content like Mr. Beast or Minecraft videos? There's no pain point in those. And you're 100% right. Those are pure entertainment plays, and those can work. But my take is that if you're playing for pure entertainment, the competition is much, much steeper because you're competing against family time, Hollywood-grade movies, Mr. Beast himself, the Instagram feed, reading in bed. If you're not an absolute pro, you're going to lose the entertainment game. But if you're solving a specific pain point, all of a sudden, you fit into a different category in the viewer's brain. And if your goal is to make money online, value-first, pain point-driven content is the best way to do it.

Okay, so checkpoint one is making them accept the pain. Now, what are the exact psychological hacks to get them to do this? I have four methods. The first one is by going one standard deviation away from the pain to trick them into accepting it. So let me explain what that means. The key with content is getting a viewer to opt into accepting they have a pain point without triggering their BS detector. It's like robbing a bank. If you trip the red wire, the alarms will go off, and they're going to call the police.

You remember when I said all core pain stems from not having time, money, health, or access? Well, the problem is, if you come out directly and say something like, "If you want to make more money, do this," it often triggers their BS detector, and they'll dismiss you. And this happens because most viewers are smart, and they think to themselves, "Well, it can't be that easy, right? This must be nonsense." And so then they start second-guessing what you're saying. And this is all happening subconsciously because of their psychology. Once the BS detector is tripped in their mind, you've lost them because now they don't trust you.

So this is where the one standard deviation away hack comes in. Sometimes it could be easier to get someone to opt into a pain by going one standard deviation away from what they actually want and having them make the leap themselves. For example, let's take the pain of trying to grow on social media. That's what I talk about. Most people want to grow on social media because they think it'll help them make more money. They don't actually want to spend 40 hours a week making videos. They want the money. But the beauty is that most people assume that if they grow on social media, they will make money. They treat them as the same. So targeting the pain that they aren't growing their social channels fast enough is a way to disarm them on the money pain without triggering their BS detector. They will make the leap that you helping them with social media will help them make more money, which is what they really want.

And to prove this is the case, if you look at all of my videos on my YouTube channel, anytime I talk specifically about making more money, those videos don't perform very well. But anytime I talk about specifics of making better videos or new social trends for growing faster, people associate that with making more money, and those videos crush. And this isn't an accident. This is psychology at work. So the specific tactic here is understanding which of the four horsemen base pains you're targeting and then figuring out how to go one standard deviation away to solve a tactical problem.

All right, the second hack for trying to get a viewer to accept the pain point is what I call twisting the knife. Here, your goal is to remind the viewer of their pain point and the frustration that they've been experiencing because they haven't solved it. Twist the knife. The best way to do this tactically, no surprise, is to talk about the pain point and that frustration as bluntly and directly as possible. So, for example, I might say something like, "If you've been struggling with storytelling, I've been there. I know how hard it is." This reminds them of the struggle and deepens the gap. It seems obvious, but this is adding tinder to the burning fire of them wanting to solve the problem. Also, FOMO and jealousy are other great ways to remind them of this frustration and deepen the pain.

All right, the third psychology hack for getting a viewer to accept the pain point is what I call an audience of one. And this is very simple. Speak to them directly. Don't use the word "I." Use the word "you." Make it about them. Make them the main character. Make them think about themselves and their unique situation. I use the word "you" more than any other word in my videos. It's like a teacher yelling, "Hey, you!" to a group of kindergarteners, right? It stuns them immediately and makes them lock back in. I also try in my delivery to make it seem like I'm talking directly to you and no one else. And this comes mostly from tone and rhythm, which you have to just adjust over time. The best way to do this is observe two people having a conversation and then try to mimic that tone and rhythm. Nobody wants a preacher, they want a friend. Again, these things seem obvious, and I'm going to show you an example in a second about why they're so powerful. But I'm telling you, stacking these on top of each other creates this deep pain point.

All right, the fourth and last hack for getting a user to accept the pain point is to create the pain point solution gap. You need them to realize that there is both a pain point to be solved and a gap between where they are today and where they want to be. You can do this tactically by literally moving your hands from one side to the other, or you could use graphics, or you could continue to pepper examples showing the distance between where they are and where they want to be. As you can tell, and I've heard this in the comments, I find the hands thing to be super helpful with this. Now, you don't have to do all four of those hacks all together every single video. But by doing these four things, you make them aware of the right pain, frame it so it applies to them specifically, and build an urgency for them to figure out how to close the gap. If you do this, you have them hook, line, and sinker through that first checkpoint, and they are super eager to find out what comes next.

Now, I'm going to show you an example. The first three checkpoints all happen in the hook of the video, in the first 10 to 30 seconds. So I'm really breaking it down, but this happens super, super quickly. Getting them through those first three checkpoints. Let's review the hook that I used in this video just a couple minutes ago, and I'm going to show you exactly how I do this in practice. By the way, the reason you're still watching is because I use this exact psychology hack to hook you. So if you're wondering if it works, it works.

"Today we're talking about psychology. This is the biggest secret weapon used by all of your favorite creators. They are masters of this. If you want your videos to perform better, all you have to study is human psychology. But it's not just psychology principles. You can't learn this content stuff in a book. Social media psychology is how to engineer your storytelling to get a viewer to think and act how you want. And if you can do this on command, you win."

All right, so here's the transcript of the first half of the hook for this video, and I'm going to color-code each of the four psychology hacks that deal with this first pain point checkpoint. Now, the first line is just me setting context that it's about psychology. I kind of had to do that. Then immediately, I start twisting the knife using jealousy. I say, "This is the biggest secret weapon used by all your favorite creators." Now, I could have started by explicitly stating the pain itself, like, "You're trying to grow on social media through video," but that is implied by me using "creators." So at this point, subconsciously, you feel this frustration because you want to grow like your favorite creators, but you haven't figured it out. I'm reminding you of that frustration subconsciously. That deepens the pain point. "If you want your videos to perform better." So I'm saying it directly right here again. I know every single person watching this wants to make money. That's why they're trying to grow on social media. So this is the one standard deviation away from the core four horsemen pain. Now, that rolls directly into the pain point solution gap. "If you want better videos" (pain point), "you need to understand psychology" (solution). And this is all happening in real time, but like, 7 seconds in, I've already kind of got you deeply reminded of the pain, jealous about the other creators, and interested in how to solve it. Happens fast.

Now, because psychology as a concept is kind of high-level and not clear, I decided to use another line to reiterate exactly what I'm talking about and how you can apply it to making better videos. So I say, "Psychology is how you engineer people to do and act how you want. And if you do this, you can win." Again, pain point solution gap. "If you do this, you can win." Now, the last thing to highlight is how many times I use the word "you" in the first half of this hook. Nine times. And I use the word "I" zero. This is also intentional. This video is not about me, it's about you. It's about helping you solve the pain. I'm not talking about me yet.

Now, I spent so much time on checkpoint one in this video so far because, again, if you can't get the viewer to accept that there's a pain point, you lose. Do not pass go. There is no reason to continue. You have to nail this first. Now, before I go on to the next checkpoints, why does this work so well? It works so well because human brains are problem-solving machines. If you give a brain a problem, it is designed to figure out how to solve it. By starting with the problem in the video script, we are hacking the viewer's neurochemistry to get them to pay attention to it. And this first step is critical because it aligns their subconscious on the problem so that you can tell them the rest of the story. Before watching the video, they may not have been problem-aware, or if they knew the problem, they weren't consciously focusing. So you need to angle their attention on the problem and then continue.

Okay, so this is checkpoint one. At this point, the viewer is now deeply problem-aware and interested in figuring out how to solve it. All right, before I move on, and there is some gold coming up, I just got to say, guys, nobody talks about content the way I do. I've looked so far for people to make videos like this, and there just aren't any. I take all of this and I put it for free in the description, in my free community, Wavy World, my free newsletter, content.game. I want you guys to win. I think there's so much opportunity for everyone to win the way they want. So I give it all for free. Make sure you check the description if you like the way I talk about this stuff. All right, let's keep going.

Okay, so as soon as the viewer is aware of the pain point, the next step, checkpoint two, you need to immediately sprint to trust. You need them to trust you ASAP. You essentially have between 10 and 30 seconds after they accept that a problem is real to pass their BS detector for them to trust that you're the type of person that could solve it. If they sense that you don't know what you're talking about, that you don't have proof, that you've done this before, or that you don't have the answer, they're going to bounce, and you lose them. And this checkpoint two is another make-or-break moment in psychology hacking. Do they trust you?

So what are the ways to get them to trust you? This is the list in order from most effective to least effective. The best in top of the list is proof that you have solved this problem for someone just like them. This is why on-target case studies and testimonials are so critical. It's why they're all over sales pages. If a viewer sees themselves in a success story that you have, they immediately trust that you can do this for them. If you don't have a testimonial of you doing this for others, the next best case is proof that you've done it for yourself. This proves that you can do it, but they may not trust you as much as the testimonial if they don't see themselves in you. The third highest trust builder would be massive social followings on any account, ideally the account you're on, or a pre-cosign from someone that they trust. Social followings basically prove that you are trusted and vetted by many at scale. This helps decrease their fear that you don't know what you're talking about. The fourth is evidence that you have been in their shoes and you are not in their shoes anymore. This doesn't necessarily mean that you were the one that controlled the transformation, but it does mean you have undergone the transformation, so you at least know where they have been and where they want to go. Fifth, and this is second from the bottom, is common ground. Anything you can do to build common ground between them and you, just to build rapport. And then last, but I think still effective, is the overall look and quality of your presentation of the information. The studio, the audio, the confidence, the posture, the way the whole package is put together. If you come off like you know what you're doing, they will subconsciously start to trust you a little bit. This alone isn't going to get you there, but it's helpful icing on the top. And this look thing, this is why most salespeople wear suits. There's a reason why people do the things they do, why they put testimonials on their sites, why salespeople wear suits, is because they're trying to build trust.

Now, like I said, you don't need the full one through six list to be true. If you have any one of the top three, you're probably good. That's all you need. But if you don't, you may need multiple of the bottom three. The bigger the ask, the more trust required. The deeper the pain, the less trust required.

I have three super quick psychological hacks that go one level deeper for how you actually facilitate this trust transfer. So the first one around proof. This is going to sound stupidly obvious, but use screenshots of the testimonials, bank statements, A/B tests, before and afters, social followings. Some visual proof is usually all you need to justify credibility that you've done what you say. And it usually just takes one or two of these flashed rapidly, and then the trust is built.

Now, if you have no proof, you need to build common ground or show that you've been in their shoes before. And even if you try this, it may not stick, but you have to try something. The best way to build common ground is to hack their subconscious psychology by saying things like, "I've been exactly where you are. I've gone through this same thing. I know what it feels like." Saying those things helps build empathy, empathy and common ground between them and you. At this point, if you don't have proof, they are running the BS filter scan in their head, absorbing everything, trying to vet. "Do I trust them? Do I trust them?" And I'll be honest, the longer they're running that BS scan, the less chance you have. So you really want to establish trust as quickly as possible.

Now, in addition to building common ground, an easy way to hack their trust, like I said, is having a professional setup. This is a huge way to increase trust because when you're small and you have no credibility, you have no proof, but people see you have a legit setup. Immediately, in their mind, they're wondering, "Wait, how does this person not have any proof? How does this person not have any wins? He has such a great setup. She has such a great setup." They actually start to root for you in a weird way. It inverts. That's why having this professional look is so critical. Again, if you have crazy proof, you can record on a low-quality 720p camera in your underwear. But if you don't have any proof, this is a way to kind of elevate yourself without having done anything else. Again, this trust checkpoint is critical. If the viewer does not trust you, they're not going to continue watching, and you lose.

Now, one note on this: at the beginning of your journey making content, the reason why it takes so long to grow initially is because you don't have proof or credibility, and so a low fraction of people trust you long enough to listen to your information. That's why it takes so long to get those first 1,000, 2,000, 5,000 subscribers. But as you get some trust, as you grow, you start to build a following, people then trust the following and the co-sign is easier from people, and then the compounding continues. This is why it takes so long to grow at the beginning because you don't have trust.

I actually didn't start making YouTube videos until I had half a million followers on Instagram and TikTok. And this was strategic. I didn't want to risk spending $1,000 per YouTube video on editing and thumbnails until I knew that I had at least number three on that list of credibility. Now, I actually do have almost a million followers. I actually have driven over a billion views. I actually have done the transformation myself, and I know the answer. So it's easy for you to trust me because I have these things. So I now have proof, figuring this out for myself, I have big social followings, I've been where you were because I used to not. Plus, I speak directly to entrepreneurs and builders that were like me. So I have established common ground. I also spent a ton of time and money building out this set. So of the list of six, two, three, four, five, six, I have all of them except the top one. And now for the top one, I have an academy of entrepreneurs that I'm teaching the methods to. I'm also getting cold DMs of people that are using my YouTube videos to get traction on their own. So very soon, I'll have the top one as well. I will have the full six. And this is really important to me because to me, everything I do is optimized to build trust. That's why I give the answers away. I want everyone to trust me because I want to help people. I genuinely do. And so that goes back and forth, and it helps build the trust immediately.

Okay, so that's checkpoint two. So to reorient us, the viewer has now accepted that a pain point is there, they want to solve it, and they now trust you as a potential vehicle that could solve it. So what comes next?

Okay, so checkpoint three is plan of attack. As soon as they feel like the pain point applies to them and they trust you as someone that may solve it, immediately they want to know if you have a plan for doing so. If you don't share a legit plan, they will then churn. So there are two things you need to do here in checkpoint three. You need to share that you have a plan and explain why your plan is different than anything else they've seen before.

The first one is to create the point of difference between your plan and everyone else's. Now, the easiest way to create the point of difference is to create contrast between what they've commonly seen and what you believe, your contrarian take. Right? If they want to accomplish X and everyone says to do Y, and you say to do Z, and you can convince them that Z is better, they will hold to see what Z is. The brain constantly is looking for easier, better, faster ways to solve their problem. So if you create the problem, and they trust you as a solver for it, and you suggest something that may be different than what they've seen before, they are going to be so curious that they will wait to find out what it is. This is building that point of difference, the contrast, the curiosity loop, whatever you call it, that's how you do it.

Now, the other psychology hack here, once you establish you have a point of difference, immediately they want to know, "What is your plan?" Now, people like structure. They like order. They like alignment. Structure helps them remember things. When they remember things, they feel smart. When they feel smart, they associate feeling smart with you as the person that makes them feel smart, and they trust you more. So the best way to deliver the plan in structure is a list. "These are my five tips for doing X." "These are my 18 psychology hacks." Present your thoughts in a structured list. The brain is very good at understanding numbers and chunking things down into steps. That's how we learn everything as a kid. If you jump into your tactics in the video without teeing it up as a list, without putting a structure around it, people will feel lost and confused. If they're lost and confused, they turn.

So now, for the last time, I'm going to pull up my full hook from this video one more time, and I'm going to show you how I walk through creating the list and creating the point of difference.

Okay, now I actually embedded the point of difference a little bit earlier, like two birds, one stone. I talked about this in the pain point section, but this is the point of difference. So I said, "If you want to grow on social media, you need psychology, but not psychology in a book. You need to understand how to implement psychology to hack viewers' brains to do and act how you want." There's kind of two points of difference there. There's growth, you think it's this, I say psychology. There's psychology, you think it's book learning, I say it's actually implementing in videos. There's actually two subconsciously. And I did it earlier instead of later because I'm trying to use the fewest amount of sentences. I figured it was two birds, one stone.

Now, the ordered list thing comes later, obviously. This is me saying I have 18 psychology hacks, I have a full playbook. This is me presenting the plan to you. And then right after I finish the hook, I then reiterate that there are six checkpoints and those checkpoints or stage gates. I say it again because I don't want 18 to feel overwhelming. So I say six again to break it down. That's how important it is to explain things with structure. And this all happened in 24 seconds across 12 sentences. If you can pull a viewer through these three checkpoints as fast as possible, they will then be primed for the rest of the video.

Okay, so at this point, the viewer has understood the pain point, they trust you, and they know you have a plan to solve it. So there's just one big question left, and this is one that matters so, so much. Do they want you to be the one to solve it for them? Do they like you? This is likability. The number one psychological hack or checkpoint or bucket to get people addicted to your content is to make them like you enough to want to watch it. People disarm their inhibitions when they genuinely like a person. I'm not just talking about physical attraction. Do they like the energy and brand that you bring forward? This is critical. And as someone who's typically monotone, I have brought my energy up to create this likability, or at least I hope. If you're watching this, I hope you like the way I'm presenting this. I have three psychological hacks to improve your likability if you're a creator.

Now, the first one, the biggest one, is energy. People act like mirrors. If you give low energy, they will receive that and start giving low energy back. If you have high energy, it's infectious. The easiest way to get people to resonate with your content on a psychological level is to bring your energy of delivery up by like 50%. And the easiest way to do this, this is what I do, is I record one line at a time. It sounds crazy, but when you talk in paragraphs, you start to trail off towards the end of your sentences. Reading six, seven sentences off the top of your head, you just lose energy. But if you record one line at a time, yes, you have to chop it after, but you can deliver with high energy every single line. This is a super, super easy hack to up your energy.

Now, the second best way to increase likability is simplification. Again, people like when they feel smart. If you make them feel dumb, they will not like you. It's really that simple. This means using simple words and short sentences. So what I do is I repeat my points twice. If I say something with technical jargon, I'll repeat it a second time saying it again with simpler terms and maybe using a metaphor that's a little bit easier to understand. And I kind of just talk in this way normally. I think that's one of the superpowers of my style, but this simplification by force is actually a really helpful way to increase people's comprehension. When they can hear you and understand you, they like you more.

Now, the third best way to become more likable is to genuinely just be yourself. And I know it sounds so basic, but people can detect when you're playing a character. I legitimately wear this black hoodie every single day, this black hat every day. I talk like this. I'm a content nerd. I'm a business nerd. You cannot fake this energy around this stuff. And because of that, you can sense that through the camera, and you like me more for it. Whether you believe what I say or not, you like when people talk about things they like. That's how the brain works. They just perceive authenticity. And this is the big thing. When you're likable, people root for you, and they want to be around you. They want you to be the one that solves their problems. And as a creator, when you're trying to identify a problem, a pain point that they pay attention to and solve it, this is all you're after.

Now, if you're not likable, if you're kind of a grouch, you can still win, but it's going to take so much longer because your value and your information has to be so good that it overcomes the deficiency of your personality. It's much easier if people just like you. Now, the sooner someone likes you, the better, and the easier it will be to hold them. So it's possible they may already come into a video having liked you from something else. So in that case, checkpoint four is already checked off. But if this is the first thing they're seeing of you, they're probably going to take three to five minutes and make a call whether they like you or not. Those three things I mentioned are ways to improve your chances of someone liking you more.

All right, so checkpoint five. At this point, the viewer has understood the pain point, they trust you, they understand you have a plan, and they like you. But this is all pre-roll. This is like the intro stage. You were just trying to get them to opt in to giving you a chance to hear what you have to say. And now you can see why the hook in your video is so important and why it takes so much time to dial it in. We've deployed like 12 psychology tactics up to this point just trying to get the viewer primed to accept any kind of message. So the next question, checkpoint five, is can we get them to pay attention long enough to hear what we have to say? It's crazy when you really think about it, right? You spent all that time, all that effort, all that energy trying to get them to pay attention long enough to potentially give you the chance to deliver a message, and still, you have to fight to hold their attention. It's pretty crazy. But this is kind of the most important checkpoint within the body of the video is getting them to continue to pay attention until the last stage.

So, of course, have a few psychology hacks for getting them to hold their attention. The first one is to create a hunt. People's brains work in loops. When they open a loop, they need to close it. That is why to-do lists are so nagging. You write something down on a to-do list, you fret until it's closed. People work in open and closed loops. So when you need to keep someone interested for 20 or 30 minutes to watch a full video, you need to continually open loops in their brain. The best way to do this is to lead with the most valuable piece of information first, and then tease that there are other things like it buried throughout the video. That first piece is like a dopamine release, and it validates that it's worth staying. Then you create this hunt, these loops that people have to hunt to close. To do this tactically, just continue reminding them about the gold at the end. I didn't really do it well in this video, but you can think about when people talk about six tactics, and when they're on number two, they say, "And wait for the end because the last one's going to be great." Right? That is them opening a long-term loop while they close these mini ones. They want you to stay to close that long-term loop.

All right, hack number 14 is re-hooking. In previous videos, I've talked a lot about the importance of re-hooking throughout your content because you do all that work to lay the initial hook, but then if you don't re-hook, everything just atrophies down to zero. So you have to keep re-hooking their interest. And the best way to do that is to keep reigniting that pain point solution gap. Where are they? Where do they want to be? Remind them. Where are they? Where do they want to be? Create contrast against where they are, where they want to be. Common belief, contrarian take. Continue to create that contrast, and you'll be able to re-hook them throughout. Now, the best way to do this is that and flip. Saying things like, "Now, that point was good, but honestly, if you don't figure out this point, it's never going to work, right?" Continuing to give that zigzag dance, that's how you re-hook them.

All right, another way to keep them interested throughout, and I talk a lot about this in my storytelling video, which I'll link here if you want to check out. During the body, storytelling, a lot of these techniques I broke down a lot deeper in some other videos, but a great way to do this is what I call a trans-rhythm. If you create a desirable rhythm with the cadence of your words, they will stay because it's soothing to listen to. I've noticed that the monotony that comes with same-length sentences actually leads to boredom, and then people churn. So the best way to do this is to use your voice as an instrument and try to deliver off-balance enunciation, off-balance cadence to create this rhythm, keep them on their toes. Some short sentences, and then deliver some long, legato sentences, some compound sentences, some quick sentences. Keep them off balance, and it creates this trans-style rhythm where they're just locked into hearing it. It's almost like music in a way. If you look down your script and you don't see a jagged line with the end of your sentences, that means all of your sentences are around the same length, and it creates that monotonous plotting feeling. You want that jagged line. So look down your script and make sure you have that.

All right, so now we've come to the last checkpoint. Checkpoint six. This is what you're after. The whole reason you do one through five is to get people to checkpoint six. Checkpoint six is getting the viewer to take an action. So far, you've established a pain point, built trust, laid out a plan, got them to like you, and re-hooked them throughout the video so that they could absorb most of your value. The last step, can you get them to take the action? After all, that's why we're making content in the first place. We need viewers to take some action. Now, that action could be to subscribe, it could be to share, it could be to sign up for a free email list or a lead magnet or a community. It also could be to convert and transact for a paid product right from the video. The actions vary, but we need the viewer to take an action. If they don't, it's not that the rep was all for nothing, but we don't really close the process that we were trying to do here.

Now, I've got three final psychology hacks to trick the viewer into taking the action. The first one is called close the loop. At the end of the video, tell the viewer that you have successfully closed the pain point solution gap, and that by doing this, they should have everything they need to be able to take the information in the video and solve for it themselves. But if they would like to increase the speed and get to the solution faster, then they can take your action or purchase your product. This hack of reminding them that all the information is there, but if they want speed, they can pay for it, is super effective. And it works because almost no one can absorb 100% of the information on the first go. But the whole point of the video was to demonstrate that you have the end-to-end knowledge. And 5% of people are going to be able to take that, watch it three times, and implement it themselves. God bless them. It's the other 95% that want to pay for speed. Now that they trust you, they'll take the action. The hack is that you reminded them that the loop is closed because by reminding them, it re-signals that pain point that they wanted to solve. They will feel like it's still unsolved because they haven't absorbed all the information, and they will look to take an action to solve it.

All right, my second hack for getting the viewer to take the desired action is an unexpected surprise. Most of life boils down to expectations versus reality. If they expected a high-quality masterpiece in your video, but you fell short, chances are they're not going to take the action. But if the reality of watching the video blew away their expectations, especially if it was because of how valuable the information actually was, they are way more likely to take the action that you suggested. This is why I was able to grow from 0 to 65,000 subs on YouTube in like two months. I try to make all of my videos at a 12 out of 10 quality that blows people away. So this unexpected surprise works every time.

All right, and the last psychology tip, hack number 18, is the recap. Tell the viewer what you're going to do, do it, and then remind them at the end of what you did. That reminding is the recap. This is the final nail that closes the loop on that pain point solution gap, and that by doing that, it reminds them that they should take the action if they haven't yet solved the pain. Watch, I'm going to show you an example right here as I close this, but I'm only doing it as long as you take the action. Look in the description.

All right guys, that's all I have for this video. Those were 18 tricks to hack viewer psychology to get more addicted into your content. If you like this video and you want more breakdowns like this, I kind of like making these, but I don't know if you like them too. If you like them, leave a comment, let me know what I should cover in the next video. And remember, there is so much free stuff in the description. I'm giving it all away. If you want your videos to be better, if you want to grow faster on social media, the links and the invites are below for you to take advantage of. Until next time, we'll see you guys on the next one. Peace.