When They Increased Donation Rates By Creating Higher Quality Envelopes

They door drop volunteers, door drop envelopes. People put money in the envelope during Christian Aid Week, and then the volunteers come around and collect the donations, either by credit card or or cash.

And we tested six things, including orienting the envelope from landscape to portrait, using a higher quality paper, using the labor delivered by hand. In other words, establishing a personal message. And we tested six different variants.

Two or three of the entirely trivial seeming things, including the reorientation of the envelope. By the way, that increased donations by about 14%, using higher quality paper. Now, you can imagine the higher quality paper attracted significantly more higher donations.