Transcription
Alexi just cost my client $100,000, and I can prove it. In the next few minutes, I'm going to show you the actual coaching call where it happened. But here's a twist. I'm going to ask you to spot exactly how Alex cost him the money because if you can't spot it, you're probably making the same $100,000 mistake right now. So, stay with me.
All right. First, let me set the stage for what you're about to see. November 2024. The owner of a seven-figure German relationship coaching business hires me to help him get to a million a month in revenue within two years. By July of 2025, we'd broken company records. We're looking good. We're crushing it. We're on track to double annual revenue in our first year, which was the goal.
Then came. We set an ambitious goal, $500 grand in monthly revenue, which would be well over 100% increase from the year before. With 10 days left in the month, we were on track until we weren't. We were going to come up $100,000 short. So, I told call an emergency meeting with all of your team. Use my grow model. It's a formula I taught him how to brainstorm to get the best plan of action. And I've also got another video on my channel showing you how to do it, so you can check that out afterwards. Then I said to him, "Come up with an action plan with your team to bring in an additional 100K in the next 10 days."
So, he did that exactly. His meeting went great. His team was energized, lots of good ideas. Then nothing happened. No $100,000. In fact, they finished August at $383,000, just under $120,000 short of the goal. So, what went wrong? Alex Hermosi.
Now, before I show you the clip, two quick things. First, I need to apologize for my appearance in the clip I'm about to show you. I was at a hotel in Toronto the morning after one of my best friend's weddings and I didn't pack an extra suit. So, you're getting, you know, hotel room casual Mark. And in the clip, second, and this is important, I love Alex Hozi. His work has helped me become a better coach and consultant. I'm genuinely grateful for his contributions to the business world, but in this case, his content cost my client $100,000. And we're going to show you exactly how.
Now, here's what I want you to do. As you watch these clips from our coaching call, I want you to try to spot the exact moment and the exact reason Alex Homozi cost $100,000. Can you identify it? Because if you can't see it in business, you probably can't see it in your own. And it might be costing you six figures, too. You ready? Let's watch it.
>> Didn't bring in the extra 100K. What did you learn from this experience?
It was valuable to get together and brainstorm certain ideas and it was good to do it with the whole team because everyone had ideas and then also certain ideas would not work as well which I would have never thought about. So that was cool. And then I also learned that I don't know, like short spontaneous sprints, they don't work quite as well. And historically, it's been usually me like coming up with those. Oh, we need to do that. Let's do a meeting. Blah blah blah. And then every everyone's already busy doing their thing like >> have a full day already. And then I was coming from the side being like, "Oh, do you know?" >> Yeah. >> While it was very valuable to sit together and we came up with a few good ideas, I think like it just needs to be included in the initiatives and not have it be spontaneous.
All right. So, here's what we know so far. The team meeting happened. It went well. Did you catch what said? Everyone had ideas. We came up with a few good ideas. His team was energized. They brainstormed. They had solutions. So, why didn't they execute? He says short, spontaneous sprints don't work as well. But is that really the problem, or is something else going on? Let's keep watching.
So when you say you couldn't agree on the strategy, what do you mean you couldn't agree?
>> They're like different like deposit people for the first program and then there are deposit people for upsell programs and we divided those two because they are like in a completely state of mind. So we brainstormed incentives and conversion mechanisms for each. We just haven't decided on which we will execute on. Like I I got all of those out of the meeting and I took a lot of notes and in my mind because I already listened to the money models audiobook from Homozi a few cool very like smart concepts were in there that we could use for this. I wanted to take the points like from our team listen to the money models thing and then come up with a strategy that's not like short-term everyone has to do overwork to to achieve. So that's where we're at right now.
>> Got it. When you had the session coming up with ideas, was the result that you didn't come up with ideas how to bring in the extra 100,000 or was people weren't very enthusiastic on the team about implementing these ideas?
>> Yeah, I'm just curious. So, what was the block from making this happen?
>> They were very enthusiastic.
>> Okay.
>> And they had a lot of ideas.
>> Okay. like we had good energy and everything. The blog I think was maybe in my head and my time like in the blog actually is in my mind. I think I need to work through the money models course because I feel like that like one or two few one or two ideas will come into my brain and we can use those to execute on those exact strategies. And I didn't have time last week to do that after the meeting.
Did you catch it? Let me play it back for you. The block was in my head. I need to work through the money models course. I didn't have time to do that after the meeting. Right. Here's what just happened. Had a room full of enthusiastic people. His whole team. They generated good ideas. They had the energy to execute. But instead of choosing one idea and running with it, decided he needed to study Alex or Moses's course first to find the perfect strategy to make sure it was thought through. And while he was studying, the deadline passed.
Now, you might be thinking, "But Mark, isn't it smart to study before executing? Isn't that what strategic leaders do?" Well, that's a great question. Let me show you what I told him.
So another way of saying is it you're happy to sacrifice August results to spending a little more time and create a system that works longer term >> that works all the time or just works better in general based on my subjective opinion.
>> Got it. Okay. So that's fair. Although I'm going to give you a warning target of 500,000 was within reach. There is just like the 75 hard, there are days where you just need to get [ __ ] done whether it's perfect or not. And there's obstacles that come up. There's things that happen. It is not perfect, but you still have to get the 75 hard water training done. You get what I'm saying?
>> Yeah. And that builds momentum and that builds strength and that builds character and that builds discipline in your mind that whatever the obstacles we're achieving it anyway. You following?
>> Yeah.
>> It's the same when it comes to your revenue goals, your business goals. Yes. You had a week left. That is not a long time to come up with a perfect strategy and a perfect plan and everything work out perfectly well.
>> Yeah. However, there's discipline and power in we're going to get it [ __ ] done anyway. Like we we're going to do this anyway. Yes, it's going to be messy. Yes, it's going to be chaotic, but we are getting over the line this week.
>> That's a mindset of a truly high performance culture.
>> Just as you're developing the mindset of a truly high performance individual, that's a mindset of a truly high performance team. We're getting this done anyway.
All right. So, let me explain what you just watched and why it cost $100,000. First, let me explain what 75 hard is for those who don't know. Uh, 75 hard is a mental toughness program created by Andy Fcella. For 75 days straight, you have to follow a diet with no cheat meals. Do two 45-minute workouts per day, one outside, one inside, drink a gallon of water, and read 10 pages of non-fiction. And then take a progress photo. Okay? If you miss one of those things, you got to start over from day one. The reason why I mentioned this in the video is because was doing 75 hard at the time. And remember, the point of the 75 hard isn't the diet or the workout. The point is to have the discipline to do hard things when you don't feel like it. To finish what you start even when it's inconvenient, even when it's not perfect.
Now, here's a lesson. Confused strategic thinking with strategic delay. He thought he was being smart by wanting to study more before executing. He thought he was being responsible by wanting the perfect strategy. But what was he actually doing? Procrastinating. And here's the thing, this is the trap that keeps seven-figure entrepreneurs stuck. You think, I need more information. I need to think this through better. I need the perfect plan. But the truth is, you don't have an information problem. You have an execution problem. Team had good ideas. They had the energy. They had the capability. What they didn't have was a willing leader to say, "We're picking this idea. It's not perfect, but we're executing it anyway. We're getting this done." Instead, he chose to study. And that choice cost him $100,000.
Now, here's what I want you to understand. This isn't about Alex Mos's content being bad. His content is excellent. I watch it myself. This is about what happens when seven-figure entrepreneurs use learning as a form of hiding. When you use "I need more time to study this" as a way to avoid the discomfort of just imperfect execution. The entrepreneurs who break through to million a month learned that something really important: that messy execution beats perfect planning every single time. There are days, just like in 75 hard, where you just have to do the work whether you feel like ready or not, whether it's perfect or not, whether you studied enough or not. That's what builds momentum, just getting it done. That's what builds a high-performance team. That's what separates seven-figure entrepreneurs who stay stuck from the ones who break through to eight figures.
So, let me ask you, where in your business are you using strategic thinking as an excuse for strategic delay? Where are you saying, "I need to study this more," when what you really need to do is to execute? Where are you waiting for the perfect plan when you should be just running a good enough plan? Because I guarantee it's costing you more than you think.
So, if you're a seven-figure entrepreneur stuck at a revenue ceiling, if you keep consuming content but you're not seeing breakthrough results, if you're tired of planning and you're ready to actually execute your way to a million per month, I have free spots open for free strategy calls this month. No pitch, no sales pressure, just a genuine conversation about what's keeping you stuck and what needs to change. Here's what we'll do on the call. First, we'll diagnose your real bottleneck. Is it strategy, execution, team, or mindset? We then map out your path to a million per month. What actually needs to happen in the next 90 days? We'll identify your execution gap. You know, are we stuck in strategy rather than implementing, or are we implementing too much and we don't have any strategy? All right, the link is in the description below. Click it. Book a time. Let's figure out what's really keeping you stuck because here's the truth. You probably don't need more information. You need to execute on what you already know. And sometimes you need someone to hold you accountable to do it. That's what I did for after this call. And in the following month, he hit his highest revenue month ever. Not because he learned something new, but because he finally executed. Your turn. Link in the description. Let's talk.
Oh, and by the way, if you got value from seeing this real coaching call, let me know in the comments. I've got hundreds of hours of these calls. And if you want to see more real coaching breakdowns like this, I'll make more videos. So just comment "more" below and I'll know to keep making these for you. And thanks for watching. Now go execute something. This is Mark Dharma, the million-month mentor.