Por qué tu marca personal no vende nada (Magí Pons y Eric Górriz) | Ep 118

The new millionaire digital businesses will have 5, 10, 15 because they focus on a niche, right? And with 15,000 followers, you can make a very good living without being an influencer. It's not bad to have 10,000. The problem is having 10,000 and not monetizing them. This guy makes millions of euros with an Instagram account of 18,000 followers. It's more business to sell aesthetic machines than to provide aesthetic services. That people pay 20,000 bucks for a master's degree, my goodness, invest it in a business, make mistakes, and you'll learn more than in any master's. That phrase, my audience is that you are surrendering to what is outside to know what you want to get out instead of looking inward and saying, "Who the [ __ ] do I want to help?" I could release 100 different products and they could all work. We came to play. If Kennedy died, dude, and was remembered. I want to be Kennedy. You are Maril Morro, kid. What's your plan today, my friend? Well, today, if you let me go quickly, I want to go to the gym. Let's see if it's a good gym, right? Yes, because look, today I'm going to tell you the steps I've taken, but I'm trying to do 15,000 steps a day, but it's costing me, huh? Today I've taken 3800 steps. That's nothing. You're going easy today, huh? I'm going very easy today. You haven't done much activity this morning, or what? I couldn't. There have been, there have been two or three meetings, huh? Oh, two or three meetings in Boscada. Oh. No, friend. Yes, yes, it has been painful. Oh, before anything else, hmm, this week, on Saturday, we'll see each other in Madrid. Next Saturday. This Saturday, already. This Saturday is already, because this podcast airs on Wednesday. Ah, so this Saturday already. This Saturday already. So, next Saturday. This Saturday already. Let's see, let's see, friend, we are recording. Today is Friday. This is published on Wednesday. Exactly. And it's this Saturday, Thursday, Friday, and Saturday. Yes. [ __ ] kid. Yes, yes, yes, yes, it's already. [ __ ] it gives me a bit of dread this one. No, this one is going to be the best, dude. Look, you keep saying this [ __ ] continuously. It gives me a bit of, I mean, I think this improvisation thing has gone to your cerebellum. No, no, no, no, no. Believe me, for people who have just tuned in and don't know what we're talking about. Saturday, February 7th, Teatro Marquina. Yes. First live BLV podcast, yes, in Madrid, with a novel format. Also, this time we're going to do something we haven't done before, and that is that this won't be recorded. This will be exclusive for the people who come. But it's always exclusive, right? Because then we re-upload it. Yes, we re-upload the Barcelona one. Yes, all of them. All of them. Ah, yes, we do upload it. Yes. They are always re-uploaded. This will be the first one, the one about the Martians. Yes, but the Martian performance isn't uploaded. Ah, we only put up the talk. So, what will there be? There will be a pre-event, there will be networking beforehand. I'm remembering the [ __ ] Martian performance we did. It was amazing, dude. No, dude, I mean, it was amazing. Every time I see it, but what do you do, do you watch it at home on rainy days or something? From time to time it comes up, you know? Listen. Pre-event networking. Then there's a podcast, there's a mini podcast before us. The "vaya vaina" guys, then we come on, and then, well, the usual photos, etc., and the difference with this podcast networking with some, with some people, yes, they will be able to network among themselves, and we will be there too. We, in the networking, well, if you want, we can go, but we will probably be inside testing lights, sound, and things like that. We can sneak out for a bit, right? We can sneak out and get in and mix, take some photos, right? The photos come later, but if you want, we can do, I mean, we could do something. We infiltrate, we infiltrate the pre-event networking, huh? We disguise ourselves. Let's see who discovers us, dude. We put on a mustache, a mustache, a mustache, a hat. And I'll put on some glasses. Yes, so that people don't know who I am. That could be good. Well, let's think about it. So, the functioning of this podcast is going to be a talk, it's going to be a discussion among us. I'll bring topics for us to talk about, and yes, you know I need to warm up, huh? I mean, I need 10 minutes of warming up, but think that if we do the networking, you'll arrive already warmed up, you'll have already chatted with some entrepreneurs who come to the event, and then the guest in this case will be them. We're going to do one from the audience. Someone from the audience. But but what scares me is that you'll bring up the first person who walks by, what if a crazy person gets on? Yes, you can. Look, the crazy person can bypass the filtering rules, but there will be filtering. People will register at the same moment to get on the chair, and there will be filtering. Any day they could murder us live. Well, friend, we came to play. If Kennedy, if Kennedy died, dude, and was remembered. I want to be Kennedy. You are Maril Morro, kid. No, but imagine, we could be the first to die in a live podcast. No, dude, no, don't joke about that [ __ ] dude. Well, you started it, dog. No, but you keep going with the role to infinity, dude. I always do, you know. Well, nothing, dude. Well, well, so, Saturday 7th, guys. Down below we leave you the last tickets that are left. that people who take it easy because there are some uhs that since the tragedy of Adam happened, dude. Terrible, huh? I mean, all the high-speed trains have been stopped. Of course, of course, they are there. Instead of the high-speed trains flying, now they go by land, you know? I mean, the high-speed trains, the high-speed trains are walking, you know? It's a very weird thing, dude. I don't know, it's pitiful, what's happening with the train issue. It's not affecting me because I never took the train anyway, I mean, I didn't trust those slobs much and I always went by plane, and now it's proven I was right, you know? [ __ ] well, I've taken the high-speed train a lot, huh? Yes, dude, but I don't know. Well, and with you, we've done quite well. With me on the high-speed train, it hasn't been much. I usually go alone, I go by plane or by commercial, but but I don't go to Madrid by high-speed train in ages. No, lie. When did I go by high-speed train? I've gone with you and returned by high-speed train. I might have gone to Madrid in the last 10 years five times by high-speed train. That's possible. Of which maybe I went twice with you. I'm not saying no. Because you're a [ __ ] you probably go because they catch us. I don't know why, maybe there weren't flights or something, I don't know, a scheduling issue. I don't know, dude. I've never liked the high-speed train. But why didn't you like the high-speed train? I don't know, I see it as slow, dude. You know? I mean, it feels very long to me, those 2.5 hours on the high-speed train. Yes. And then it would make sense if you had Wi-Fi on the high-speed train, but if you can't even talk and you have to be in that silence seat, where it feels like you're confessing, you know? And then, and then you can't make phone calls, right? What the [ __ ] It was precisely one day returning from Madrid, the day we couldn't take off from Cuatro Vientos due to the clouds, we returned by high-speed train. Ah, okay, okay, of course, but because it was force majeure. Force majeure. But I've been with you 100%. And precisely on this return, I remember the silent carriage incident. We were talking calmly, there were several of us, and people were shushing us. And you, the siphon. Nothing annoys me more than the siphon. That this isn't paid for in silence. I didn't pay for silence. Rosa was also there. Ah, yes. And Rosa, who is not silent. And it was silent, it wasn't. Ah, no. It was, of course, in the old commuter trains, you could talk to your mother, etc., you know, you could even jump on the seat, I don't know, right? And now, of course, too. Ah, so now you can talk too. You said that before on the commuter train you could talk? On the commuter train, dude, people are quiet, dude. No, and besides, on the commuter train, in the old days, you had seats facing each other. You had a... Now too. [ __ ] I think on the commuter train you go sideways, right? And you go... I haven't taken a commuter train in quite a while, but as far as I remember, they still have the blocks of four, then blocks in a row. Yes, it's on the high-speed train where they are all facing the same direction, except for the ones in the middle that face each other and then change orientation. Hmm, I don't know, I don't like it, huh? I don't like it, dude. What do you want me to say? I mean, something else. It's fine, something else. Well, what did you have to tell me about your new project, friend? Ah, no, that this morning I was busy with, well, my new project, I've been doing it for a few years now, but I'm resuming it and I've changed the name. Since I sold the company, this ASPI company, Atris sold the ASPI company, so I've had to rename my lifetime annuity company, which is no longer called ASPI lifetime annuity, it's now called Domus Vitae. Very good. Dom, what do you think of the name? Good rebranding. Yes. Domus Vita is a Well, CH GPT invented it, yes or no? Yes. Well, the kid isn't very good with names. Well, I thought that one was correct and I went to check the domain, and domusvitae.com was available.com was available.es. Yes, the .es ones always. Why? Well, look, with drones, by the way, people have given me a hard time about the domain. Have you recovered it or not? No, it can't be recovered. People say, "No, because if you have the brand." But because that guy, the guy hasn't shown up. He doesn't ask, he doesn't ask for ransom. And I was going to give him money, huh? But yes, yes, of course. But don't say it here, [ __ ] This, please cut it. He'll extort you. No, it doesn't matter, I've already written it off. Already. How much would you give the guy? I'd give him 3000. You'd give him 3000. 3000 seems little to me. If I were the guy, I'd ask you for 10,000 because surely 10,000 would be worth it for you. 10,000 isn't worth it for me anymore. I've already let go of the rope. Yes, yes. And if I had caught him in the heat of the moment, I wouldn't have paid 10,000, I would have paid up to 3,000, but now I won't pay anything. Now the guy comes to me and I've already let go of the rope. You look him in the face, right? I'd tell him he's a son of a [ __ ] and that's it. And many people tell me in the reels, right? Because, but don't say swear words, dude, because you know they pay us less for this podcast. It's true, right? People are very much against us trying to cut out swear words. They want you to speak as you would speak, so that it's easier, because otherwise it costs us more, you know? I mean, letting out swear words costs us not to. But they want, like, the taco app to stop working, that we stop. I never understood the taco app. Well, then, we'll close it. So, this Domus Vita thing. What's up? No, that I found it very curious today because because we were talking with Sol and such, who is the one who handles it in the office and such, and she had the same feeling I had at the beginning when I got into this thing and such, I had a conflicting thought between, I don't know if I'm helping or screwing people over, you know? And explain for people who don't know what you do at Domus Vita, what you do. [ __ ] this is going to sound like an ad, huh? No, but it's fine, it's fine. I like the ad part, huh? No, what we do is we buy bare properties, okay? Then, explain what a bare property is. A bare property is the right, to understand, for everyone to understand, it's like the right to inherit a property without having possession of it, okay? Give me an example. So, when you buy an apartment, you have the usufruct and the bare property, okay? The usufruct is the right to use it, okay? So, you can separate the usufruct and the intrinsic ownership of the asset, by selling the bare property, right? So, if I buy from you, if you have an apartment and I buy the bare property from you, I'm buying the right to own that property when you're no longer around. If you buy the bare property from me, you're buying the walls. No, I'm buying the property. The property, okay? But I'm not buying the use of the property. That's it. Okay, so I'm separating the use from the ownership of the property, okay? So, I'm buying the bare property, and what's that for? Well, it's for, and it makes more sense now, and it will make more sense the worse the pensions get. Why? Because several things can happen to you. The first thing that can happen is that you have no heirs. We're going into a society where many people won't have children, and many people will have a property and no children. And so, you've worked your whole life, you have no children, no descendants, and when you reach retirement, you have your house paid off, but the only income you have is your pension, right? If you sell the bare property, what you gain is that you're organizing that inheritance, to put it simply, you didn't have an heir, you've found an heir who buys that inheritance. I'm saying this, surely a lawyer will come and say, "This isn't correct," and so on. I'm explaining it so that people understand what selling the bare property means. That makes a lot of sense if you have no heirs, because if you have no heirs, in the end, when you die, that apartment goes to the state, and the state will auction it or do whatever it wants. It goes to a relative, right? Direct. But if you don't have, well, but you'll have some cousin, some uncle, some nephew. Yes, a cousin, an uncle who hasn't come to see you even for your birthday, you know? I don't know if legally it goes to him, even if he hasn't come for your birthday. Yes, it goes to him. Yes, you leave it to him. If you don't have the bare property because you've sold it, you don't have that apartment, it's no longer yours. You're taking advantage of an illiquid asset you have and making it liquid, and then I buy that bare property. So, if you have a pension of €1,000 and I buy the bare property from you for €1,000 a month, I'll be paying you month by month, and [ __ ] it's not the same to live with 1000 as with 2000, okay? And then when you die, because the right to use the apartment for your whole life is yours, then this apartment is inherited by Domus Vitae, okay? Then we sell it or rent it out, and that helps many people who don't have a good pension or have a good pension and want to improve it, because it's also dignified, right? I mean, if you've spent your whole life working and you want to enjoy your last years, then [ __ ] you want to have good purchasing power to buy whatever you want for your grandchildren or to go on trips or to enjoy life, okay? So, you sell the bare property, and your life doesn't change in the sense that you don't leave your apartment, your apartment is the same. I mean, you have two options there. You could sell the apartment and go rent, but that's a [ __ ] because you have to change apartments, environment, surroundings, etc. The other way is you stay in your apartment, you sell the bare property, it goes to the notary, that bare property is sold, and someone buys it. Domus Vitae or other companies that also buy it, and that improves your income to spend in your later years, right? And I thought at first that this would only be for the most particular cases, right? I would have to look for people who have no heirs, right? But what usually happens is that the ones who call me are usually the children. Because in many cases, what happens is that a father or mother, usually a mother, who lives longer, is left alone at home and needs help, and the children don't have the means to hire someone to help her or even some people prefer to go to a nursing home, but they don't have money for that nursing home. So, they sell the bare property, and that money helps them cover those expenses, right? I'd even tell you something, and this is something curious. I mean, imagine you have a lady who sells the bare property and what she wants to do is go to a nursing home. If that lady goes to the nursing home, besides collecting the bare property, she can rent out the apartment and collect the rent. Hmm, you know? So, there are many possibilities, and I think that imaginative formulas will be able to solve the pension problem. So, when I decided to invest in this, it was because, seeing how the future is, I think it makes a lot of sense, dude, but why did you start by saying I don't know if I'm doing the right thing or not? [ __ ] well, because suddenly it seems like you're taking people's inheritance, you're paying for it, but but we're asking people who can't even live. Well, they have an apartment. No, it's not that you don't believe it, huh? It's that there are people who can live and want to live better, and that's as legitimate as, you know? It's that I thought it was for that reason, that it was, I'm going to help people who can't live. No, in most cases, they are people who live and want to live much better. Because if you have an apartment whose bare property is worth €400,000, then you might get €3,000 or €4,000 a month, and with €3,000 or €4,000 a month, you can get on this boat that goes around the world and go on a Caribbean cruise, kid, at 65. So, [ __ ] it has to be worth something, the effort you've made up to your years, you know? Until you're 65. I think it's cool, honestly. And well, I think it's an alternative, right? And I think having an alternative on the table is always cool. So, now I'll take advantage of Domus Vitae being anchored here. Can you put it up, please? Ah, it's a promo. No, it's not a promo, but since I've worked on this video, it's sponsored by Domus Vitae, ladies and gentlemen. You know? domusvitae.es. Domusvitae.es, Friend, put put put put put the automatic renewal so your domain doesn't expire and then [ __ ] yes, yes, yes, put it. Renew, renew, Domus Vita renew. Well, whoever wants, whoever wants, whoever has a case like this, then contact us and we'll give them an offer on how we can improve their life and how much they can earn from their bare property, if it's viable or not. How cool. Very good. Okay. Uh, what else do we have? Well, you'll keep giving us updates. In fact, hmm, maybe people won't agree, but it would also be cool to create some content about this, to get to know someone's story. I think it's possible, maybe it's very personal, maybe it's very intimate, but I don't know, hmm, chat with some, I was going to say success stories, you know? [ __ ] Well, dude, you know the success stories are up there, you know, and hey, how did this work out for you? Ah, it went [ __ ] great until I died, until I was alive. I enjoyed it [ __ ] great. And one thing, I mean, you buy the house with the person alive, right? And you pay them month by month while they're alive. Yes. If they live a long time, then there are several models. And if they live a short time, I tell me, tell me about these scenarios. I usually do a formula that I think is the fairest. I mean, you can play with that, but that's playing with risk, you know? It's playing that the person, I mean, I don't want, one of the things I said when I started investing in this is that I don't want to think if a person has to die or not for my benefit. So, I quantify the amount of the lifetime annuity and tell them, "I'm going to pay you for the lifetime annuity, I'm making it up, €300,000, okay? And I'm going to pay you over 10 years. If you live 12, then I'll pay you €300,000 over 10 years. If you live six and I don't pay you the €300,000, then I'll finish paying the rest to your children or your heirs. Okay, I think that's fairer. You know what I mean? I, once I buy the lifetime annuity from you, I've bought it for a sum of money, right? And I pay it over time. Normally, very generous statistics are made so that nothing happens to you, you know? And that it more or less adds up. But there are times when it's true that suddenly they get sick, and then it wouldn't seem fair to me to keep a property for very little money. So, personally, I've never used that formula you mentioned. I always do it at a fixed price. Okay. Okay. You know? And then I always pay what we agreed, and if I've already paid it, then you continue to enjoy the house for the rest of your days, and if not, then obviously I'll pay the one who's left to pay. Em, there was a lady who contacted me not long ago, who had an apartment in Seville and wanted to go live with her daughter in Madrid, you know? So, she asked me, "What do I do? Do I sell the apartment?" I mean, she had sold the apartment in Seville. And then she asked me, "What do I do? Do I buy an apartment in Madrid or do I rent?" And I said, well, maybe what you have to do is buy an apartment and sell the bare property. Because she had €300,000, right? And she said, well, what can I do to live better and at the same time not have risk? I said, well, the best thing is to buy an apartment for €300,000, sell the bare property, okay? That will make you live better, but it ensures that you'll have an apartment until you die, because imagine you take the €300,000 and go rent and pay, and you live a long time, and in the end, you become old and without a home, you know? That's a bummer. So, that was a very good solution for that woman. That's why I tell you there are a lot of very difficult scenarios to see, you know? And each family and each case has to be analyzed, you know? But, listen to me, it bothered me yesterday when I didn't want to tell you directly, but it bothered me when I had to do that thing and put my story of the deer, but well, I'll say it, you said, remove the story and such because you were ruining it, it was an Easter egg, it was a lot of Easter eggs that were only for people who stayed until the end, and of course, Easter egg, an Easter egg, yes, an Easter egg, something that nobody knows, only some. I was the protagonist of... But you could have uploaded it when I had already uploaded that video. It's just that you got ahead of yourself too much. It made me laugh so much when I saw the three deer that I couldn't stand it and said, "I have to post this." What bothered you about saying it? No, no, no. That was a joke, it was irony. I'm saying it to annoy you and such, but it didn't just annoy me because I was going to upload it without telling you anything. Nothing. That would have been bad. That would have been bad. I thought I was making a very strange sound while peeing. It seems like a very intimate sound. Now people won't understand anything. In the video I'm going to upload soon about taxation and wealth with José in the car, which I did a sneaky video of, we have both microphones on, right? And we were peeing a lot because we had water bottles and we were drinking on the highway, and José says, "Kid, I'm peeing a lot." And we go to a service area to pee. And José runs out of the car. I turned off the cameras, but your microphone stayed on. And of course, when I was editing, the typical Judas thing, you know, blessed audio. When I was editing because you can hear him running, you stop, and then you hear again. Oh, oh, I was cracking up. Wait, let me play the sound. Let me play the sound. It's so good, dude. But how did it happen? But you left a lot of space, I think. No, no, no, no, no. I left it well, I left it well. We're almost done, huh? Mag and Eric are freaking out saying, "These guys are [ __ ]" Pradels telling me when he goes down to see the chicken farm. Wow, you've already hooked it up, huh? Wait, wait, wait, because I tell him, "Give me, give me the microphone." And he says, "No, no, no, I can't." Oh, what happened, dude? Wait, it's just no, no, no, no, no. Uh, uh. Oh, imagine this magic of editing the video and finding this, dude. You're a [ __ ] [ __ ] I'm telling you to leave, dude. You're a [ __ ] [ __ ] So, well, that's it. Listen, listen. I spoke with Plex yesterday, kid. But let's get to the podcast, no. Yes, yes, yes. The last one, the last one, the last one. They also tell you that the intro is very long. Yesterday I spoke with Plex about the challenge. About the challenge. Did you send him a DM? No, I spoke with a person who knows Plex, and then Plex sent me a WhatsApp, and I'll show it to you later. I don't think I should say it here, what's up, but but it's fun, it's fun because there's a pilot, who warned you? There's a pilot, there's a pilot who wants to challenge Plex. There's a pilot who wants to challenge, who you and I know, who wants to challenge Plex. Okay. You and I know him. Personally. Yes. Yes. No. Yes. A pilot. How many pilots do you know? Several. We know. Several. No, it doesn't have to be a car pilot. Ah, ah, ah, ah. Yes. [ __ ] how cool. I like it, I like it, I like it, I like it, I like it. There it is. He challenged him, but the other one is playing coy. He's playing coy, I think. The coy one. Plex's coyness. And did he look at you or not? No, because, of course, I told him, "Okay, so if you're going to do it, I'll bring the drone and record you from above." But of course, he wanted to do it at Jarama, man, you know? I'm not taking the drone to Madrid. But why not? But why don't we take it to Madrid, dude? Of course, I'm not going, I'm not going. Against Plex, dude. Of course, friend. No, dude, friend, no. Besides, he's going with an Urus, right? Yes, he got an Urus. Plex just bought one of those GT3s, a Porsche. Come on, but a plane. No way, he eats me, he eats me, he eats me the balls of my ass, man. No, of course, this is a public challenge. A GT3 against the Huracán. GT3 RS, against the Huracán Tecnica. But that car is very prepared, huh? Nothing, against the Huracán Tecnica. Don't challenge him with the ear tangled in the cord of the... Get that off. Challenge him. Hey, friend. Huracán Tecnica, dude. He's a pilot more than a car. Of course, that's another thing. That's another thing. Yes. Do you think he licks your bacon? No, because you know very well that my bacon slips. I don't know, I don't see a rival. No, with the GT3, no. I'm not into cars, but you know the GT3 is good. If my son were here, my son would be hitting me. Dad, you're [ __ ] Eric came with a car. But he knows how to be very tricky. Very tricky. Yes. A tuned car, very tuned. Yes, the lights were yellow and green inside. I haven't seen it. I haven't seen the inside, but what car does the compadre have? M4 Competition. It's an M4 Competition. It's from... Well, GT3 or the Huracán. I think Huracán, but in cornering, the GT3 RS is very prepared. [ __ ] but the spoiler moves. It has DRS, friend. Yours doesn't have DRS, huh? That makes a difference, that makes a difference. Of course, DRS, but mine is almost all carbon. Well, we'll see. We'll take it to Madrid. José, we're not going to play. You've already beaten the game of life. You have to try things. RS. No, no, no, no, no. I mean, I think to do that challenge, it should be with equal cars. Because otherwise, it doesn't make any sense. Or by swapping cars, right? Because, I mean, I go with a scrambled egg or I go with a Huracán, and it's nothing like an Urus, you know what I mean? Let's do this, we buy a GT3 S and we prepare it equally. We buy, it could be a new video where José Elías buys one of these Porsche GT3s and we prepare it and we do a series for the final villain, who is Plex, friend. But but I think Plex will only feature you on his channel if he wins, huh? Plex will only feature you on his channel if he wins, you know? Because if he doesn't win, he won't appear, you won't appear on Plex's channel. Yes, yes. Ah, of course, because he always wins, right? Like Gref and such. Of course, of course, friend. It would be bad to lose. Of course, like. If he loses, that episode doesn't come out. Exactly. Well, he loses by a very small margin. No, I don't, I mean, I don't. Listen to me. If you understand. Well, the roosters, the roosters. I don't go somewhere to lose. I mean, I don't know if with the Huracán or with the GT3. It's the pilot, it's the pilot. Of course, of course, but but if I go somewhere, I'm going to win, you know? No, no, no, no. The other is not tolerable for my mind, dude. But you think you have an advantage. Besides, keep in mind that I weigh much less than Plex. I could barely fit in the car. Of course, of course. I have to put my legs like I have to put wedges. 1.90, 2 meters Plex. Of course. I have to put wedges in the Huracán so I don't move. Imagine, you know? I mean, I'm not visible in the Huracán, you know? I mean, I, by just walking 20,000 steps a day and losing 10 kg, the Huracán drives itself, it's like a Tesla, you know? With auto, with that launch control, with the auto, the launch control. The launch control. Nothing, they don't smell you, friend. No, no. Well, we're not going to pass. Come on, get to the guests, because now I'm heated up like a bitch. Come on, this would be the intro to the Madrid podcast, and from now on, the guests would come in. Yes, but you see, I need the first 10 minutes to talk with you, you know? Because otherwise, I'm like a diesel, you know? Of course, I need to warm up. Now that Mida is coming in. Come on, let's give it some good talk. He has a nice story, besides. Uh, look, you know well that guests don't come here to tell their story, they come to be know-it-alls, I mean, their story sometimes yes, sometimes no, depending on the day. They also have, yes, they can be know-it-alls quite a bit, huh? Okay, okay. So, let them come in. But I'm also excited about this podcast because I've known May for years. He knew me in my darker drone era. So, let's have him tell us, let him tell us, let him tell us your [ __ ] tricky, tricky. So, please, let them come in, Eric. How are you, handsome? How are you? Did you come with just one car or what? Welcome. Just one car, yes, his. The drug one. Ah, very good. With the groga drug. Green M4 car with yellow headlights. [ __ ] I mean, when I saw you appear, I thought, "He's very much the type to go pick up the mine," you know? With an Andorran license plate and his name. Yes, Eric G, I haven't seen Eric G. Eric G. It's like Carol G, kid. Carol G and Becky G. Yes, yes, yes, yes. Becky G is also a singer. Carol G and Becky G are like cousins. I don't think so. Or it's a coincidence, but it's like the stone, you know, like the stone must be sisters? No, no, man, no. [ __ ] they were from the group, represented. I don't know what you're talking about. What are you talking about? About the Trafalgar group. What is the Trafalgar group? [ __ ] I have no idea what the Trafalgar group is, but they were surely from the stone ones. Well, explain to us why you are Eric G. forever, I don't know, for fun, the typical G, right? He said, no, from Gor, from Gonzalo, Gorriz, by last name. Ah, [ __ ] Gorriz, a Basque. That's good, that's good. Gorriz, yes, good. So, and then you put it there, you went there with your 15 bucks there at 3000, but 3000 already. 3000 up. Five letters, 3000, four 6000, no, one more. Then per year it's maintenance 300 or so. It's more, how? How? How? Five letters. Five letters are 3,000. Four letters are 6,000. Ah, four letters are 6,000. Let's see, wait a moment. So, I'll repeat it, huh, four letters are 6,000. Five letters are 3,000. Yes. So, if you, and if you're called Hertrudis, you pay 1000, 100, five letters, right? Because the fewer letters, the more exclusive. Of course. So, it's like three letters and two numbers, 300. There's another one in between that I think is 1000, I don't know which one. I think it's four letters and a number, something like that. Then there are five, whatever you want. The more exclusive, the five. No, no, five, whatever you want, are three and four, whatever you want, are. Friend, you have a poor mentality. You think they charge you per letter. Fewer letters are more expensive. Exactly. Like domains. The shorter the domain, the more expensive it is. And the standard, right? The standard is five characters. So, it's more premium to have two to four, you know? Four. You can have two as well for the same. Many fewer possible combinations. You put two. The one the government has is like F1, for example, right? Like you have an F1 license plate. That costs 6,000. F1 F1. You're the boss. Boss. You're the boss with F1, dude. I'd put money. They might not let you. Some words aren't allowed. Why? Money. Mone is already taken. I don't know. Either it's not allowed or it's taken. Mommy. Yes. Ah. XXX. I saw one the other day, all X, 5X. Very cool. Yes. And but well, there aren't that many people in Andorra, right? Well, well, that many people who pay 6,000 bucks for that, right? Of course. And the government makes money. Good, of course, of course. It makes money, taxes, that's it for roads. Do you think it would be good to do it in Spain? Yes, of course, without a doubt. If people pay, why not? If people are idiots and want to pay, welcome. I mean, and I include myself, I include myself, huh, I include myself as an idiot. Yes, if people want to pay, if a professional football player comes and says, obviously not 6,000, people pay it, €20,000. I was reading in Andorra that they collected, I don't remember, but maybe 1 million a year in license plates. Welcome. Wouldn't you pay to put "richen," no? No, because maybe they recognize you, so you don't want to be recognized where you park the car, or Andorra doesn't matter to me. I feel calm and safe in Andorra, but I don't know if I'd pay 6,000 to put "gen." It's funny. Yes, it's fine. I mean, it's like a car with your name. I don't know. It always makes me laugh. I make a vinyl, dude, I stick it next to it, you know? It has my name and it cost me 25 bucks, you know? So, I don't know. Call me practical, but no. Good, good, good. And can you choose more things or just the license plate? Just the license plate. What else? If not, no, no, that I mean, you couldn't choose something else, I don't know, pay and park at the door of somewhere, right? A sticker, I mean, instead of a plate, a sticker, depending on the car, but it's not, I mean, it's not for if you have it, they have to like approve a sticker instead of a license plate. And why do you want a sticker instead of a plate? Well, who wants a

Sticker plan, if it talks to you about a valid minus, you can park in places. That's right, that's right, that's right. If you get the valid minus sticker, dude, that one has to be worth money, right? That one's good. Especially the Lambos, so it doesn't look good like the whole plate and it looks better with the sticker. Reflection or something, anything that looks more disguised and you pay for that too, my friend. Like the sticker on Daer's car from Aya, which was a little sticker, but I think very few cars in Andorra have it, huh? Yes, it's not just about paying, they have to approve it, you have to be someone important. That has to be exclusive, huh? Kid. The sticker. The sticker. Well, well, listen to me for a second. Do you know what they do? No, but what matters to me is Tumarru, I mean, let's go straight to ripping this guy's eyes out, okay? Please. No, besides, you half-told me the other day. You told me that there was you used to go to the gym, the gym, the gym, bro, of his, right? And I told you and they told you and they told you that there's a guy here more famous than you and you can't be, my friend. If I sell drones and I sell three a month, you know? I mean, what a bastard. Three a month, sticking my finger in the dough, three a month, and they return one. Knowing. How are you so good? And you. Ah, how nice. Playing with my painful past. That's why we're going to try to tease him a little. So, when you saw him at Jimbro, what did you think? Why? Why at Jimbro? It's called CrossFit. At CrossFit because it's very Jimbro. CrossFit gyms are Jimbro. There's a bit of showing off with the ropes and those things, but there's a lot of showing off. But there's a lot of showing off. No, that functional training is good. For me, the bigger show-off is the guy in the gym like you, a bodybuilder looking in the mirror. I don't look in the mirror, with the little straps and the weights and the machines. It's impossible to go to the gym and not look in the mirror. We don't have mirrors. That's true. You have them in your gym. I'm sure you do. Because you look at yourselves. Do you like looking at yourselves? Of course, you love it. Well, we were talking about you. No, don't change the subject. So, did you know him or not? No. I didn't. I did through his partner, his partner's wife. At that time, it was normal that he wouldn't even look me in the eye because, of course, we trained at different times. Nobody, my friend, from upstairs, dude. We train at different times. You and I, yes. No, no. One day they told me at CrossFit, there's a guy who has more followers than you. No, he didn't have more. He didn't have more. No way. But he had social media, you didn't even need followers to slap him in the face, to put his dick in his mouth. The good thing, and this is what I'd like to be explained on this podcast, today we're going to be know-it-alls for your entertainment and for all of us to have fun, but if there's a bit of value, which there really is, Magie makes a very good living, and this is real, with an Instagram account of 18,000 followers. Is that right? Yes, without a doubt. This guy makes millions of euros with an Instagram account of 18,000 followers. That's today's value. I'm not saying this for people who already want to take the value and hang up. We've reached that point. We've reached that point. The value is that he'll explain how he did it later. But listen to me. Trafficking with the car of, with the car of this. What do you think? Let's explain everything. Come on. Why do you think the other one came? The other one came, I don't have an Instagram account and I launder it. Let's see if he's the money launderer, dude. He's the money launderer. It was to be expected, dude. You just don't get it. Whoever hasn't seen it. It's because they don't want to, you're very stupid. You're very stupid. Because later when people see you in the reels and say, "This guy, how did he make his money? He must be doing things like that." You get annoyed. Of course. And you use the same. Of course. No, well, come on. Uh, well, tell me. How much were you invoicing, Eric, back then when we met? You can say negative numbers. Negative numbers are valid. Invoicing, not profit, huh? Yes. Between 100 and 150, maybe. Thousands of euros a year. Yes, okay. No, no, I don't know. Here, out of the 150,000 invoiced, 145,000 were from stock. No, no, no. Horrible, horrible, horrible. So, more stock than, so you bought, assembled, and sold at a loss. Yes, yes, yes. No, no. Horrible, horrible. I was selling at cost to get rid of stock. If you had started a business earlier, yes, yes, we would be in a different place now. We would surely be in a completely different place. Launched an infoproduct, launched a course, a membership, something. You see. I realized all this late, when I realized it, and in fact, I sold the course and did pachas. So the debt of 30,000 was what I got from that course on teaching people how to live off drones, but I was already demotivated. It was already the last one. It was the last one. The last one. The last one because there are many drone freaks out there. Well, in fact, in fact, I must say that he paid, no, he didn't pay the Meangrid, but he did a Meangre with me, and I advised him not to do it. I told him, "Look, don't waste any more time there and let it go, you know?" I said, "We'll pay for it somehow, you know? But don't waste it," and the guy didn't listen to me, huh? So, and he did well, but it's [ __ ] no? With authority, [ __ ] a reference in a sector and so on, how do you not monetize, dude? But it happens, huh, in many more sectors, it happens in many more. We find a lot. I didn't know how to do it in my case, but no, but but it's very common, huh, that we find it a lot. People who make domes, psychology, anything. Domes. Domes. Do you know what these hemispherical constructions are? Ah, yes, yes, yes. I know many ruined by doing that. These, these sell how to do it. Law of second opportunity. And what did you say? No, I made domes. And the guy there in line. We help the dome trainer. There are cool things. I define it as the typical cool thing that everyone wants but nobody buys, you know? But you think people don't buy, I think if you sell it well, you bought a dome this week. A dome and a drone. It would be cool to have a drome full of drones there. How many dromes have we bought this week, friends? Did you buy any with the car? This week it didn't catch me, it didn't catch me, but there are people who make parks, who do things like that. Maybe they do unlock domes. [ __ ] the wolf. The wolf. To make domes. To make domes first. Siri, buy me a domfa. I think there always is, dude, on the internet, the world is very big. In the Spanish-speaking world, you'll always find a freak who likes it, a freak, a package of 100 freaks who will like it. To this day, they like painting Warhammers, they like plush toys, there's a person for everything. Yes, but painting Warhammer falls into the typical money that a poor person can spend because they have nothing else to do, you know? But you buy a dome for 40,000, right? Obviously, you buy a dome, you make a dome, but you see, it's the typical, huh, I mean, there are businesses that are more business, teaching how to do it than doing it, you know? I mean, it's more business to sell aesthetic machines than to provide aesthetic services, you know? And there are very curious businesses, dude. I mean, for example, the other day, now we're busy because I have some old pieces from La Masía from the year 1800 and so on, which were in a certain state, right? And the other day I took them to an antique dealer, dude, and they gave me a quote of 40,000 bucks. I said, "Are we crazy or what?" I said, "But how much will this be worth when it's restored?" They said, "We don't know the value." I said, "Well, if we don't know the value, it's going to stay broken." You know what I mean? The [ __ ] mirror. And how much is it new? Yes, yes, of course. So, no, of course. Why am I telling you this? Not to get lost, huh? I told her, "Girl, I'm not going to spend 40,000 bucks fixing three mirrors, you know?" And she said, "Well, we could do something else." I said, "Pi pi pi pi pi." "Something else, what do you want me to do?" you know? And then we've reached the point where we'll see if we can convince Nate or one of these. Nate doesn't have it. Well, let someone lend us a damn. Look, people, we need a 3D scanner to fix José's mirror. Of course. So, 3D scanner. If this woman told me, "Hey, if you guys do it for me," imagine, it's the typical, huh, mirror, these baroque gilded ones, and it's plaster, so pieces have been chipping off. So, of course, she says, "I'll have to find someone to scan the piece next to it because the piece repeats and then print it in 3D, and then I'll put the plaster on top and we'll paint it." Exactly, I said, [ __ ] I said, "Well, let's get Natile or one of these, and we can even make a cool video, right?" And the woman told me, "Yes, well, let's find a solution because I'm very excited about the project, but of course, if you tell me no, and that's what happens to me continuously, right? That people don't spend 40,000 bucks fixing three mirrors." And if you do that, how much does it go down? From 40, how much? Well, then it's just the hours she spends putting the plaster on, which is little, and painting it, which is 40, it'll go down to 1000. Well, now she's charging me 10,000 per mirror, more or less, and it might cost me 2000. I'll spend 2000 per mirror, but I won't spend 10,000 per mirror, you understand? So, of course, this woman, if she gives courses, it's super interesting because people are amazed watching how things are repaired, it's all very hypnotic for people. So, you see a piece like this and you see it repaired and you stay watching the video. So, I'd earn more money doing content on repair than repairing. I have no doubt, dude. But she has to know how to communicate, she has to have other skills besides that, and she has to be good. If she's not good, she's a con artist, right? Like, look, to a certain extent, someone who knows, that's where he helped me a lot, but I have no [ __ ] idea about communicating. I, [ __ ] come on, dude. I don't know how to communicate, man. I've never communicated in my life. You communicate very well. I mean, I sit here and forget there's a camera. But you have your own way of communicating that you do very well, that reaches people. If it reaches people, you're doing it well. Yes. [ __ ] I mean, I don't have that feeling, and it happens a lot, right? Maybe it's not conscious communication, saying, "They told me what to do." It's communication that comes from experience, living, etc., and it reaches people, period, right? So, for me, it's the best, it's authentic, right? I mean, for me, that's what good communication is, because in the end, many people communicate very badly for me because they have too much, because I took the communication course and they told me, "Here I have a pause, here I have this." Look, Jose, for example, whenever I tell him, "Come on, let's record this event, this advertisement, you have to say this." It's like it costs him more, right? It costs you much more than No, I do that, in fact, I bought a teleprompter once, I made one, and they gave me hell, you know? Yes, because you looked like you were reading. Of course, of course, of course. Hello, guys. For all of you who ask me. And he looked like he was frowning. Yes, yes, yes. Vision, right? Incredible. It was textbook. It was textbook, dude. Super angry. Just so you know, on my website, you can get this service. Everything you shouldn't do when you want to communicate something, you could do the smart guy, the whole little list with that reel, dude. And I recorded it 20 times, you know? Because, of course, when you try to look good, you're [ __ ] Because the first thing you have to accept when you appear in this social media stuff is that you're not going to look good, and you're going to look fat, and you're going to look bad and ugly and old, and that there's an option to be told, you know? That obviously you have to be there, and then I think we do one thing very well, which is that we laugh a lot at ourselves, you know? Because I think that stops a lot of haters, right? Because, of course, the moment you're the first one to make fun of yourself, the other person can't make fun of you more than you. So it's a bit, it's a bit of a border, right? But what I was telling you, if you take someone like Eric and put a person who doesn't know how to communicate and just tell them, "Hey, girl, relax and do what you do." And someone behind the camera with a bit of an idea about networks is capable of making someone who doesn't know how to communicate appear to be communicating. But there are very few Erics. I mean, to be an Eric, you need a lot of time, a lot of care, and a lot of connection with you. Otherwise, you don't relax either and you don't let go. So there has to be, what, at least two. Here you have two, it's true. So it's not easy, it's not [ __ ] Eric, here you go. P Eric G, no, Eric G and Eric P. Eric P. Eric P. Maybe let's see how much this lady pays, right? How much is she going to pay an Eric to be there with her? Nothing, right? Let's go halves tomorrow, tell us. [ __ ] but dude, I don't think there are many infoproducts for furniture recovery, all that, right? Restoration. It's amazing. I love it. It's a niche. That's what we do, huh? I mean, [ __ ] small niches and say, "Here you position yourself with few followers," which is a bit what we talked about, a small niche and, I mean, of course, [ __ ] is how you practice at home, right? But listen, dude, but he, he doesn't do courses. We sell online dance, we sell online dance, Latin dance. [ __ ] I was already seeing myself making the infoproduct for furniture recovery. No, he sells, they sell communities, memberships, which is different from what you have in mind. Yes, no, if we now land what they do, and I was flying now. I was thinking about the mirrors. I think it's the infoproduct. I'll look on Hotmart later to see how many infoproducts on furniture restoration there are. Surely few, and surely there are gaps for more. And surely there are people who today like to restore furniture. They would love a course and a community of people who like to restore furniture and take old furniture and restore it. And every month they get together, review among themselves. Hey, what have you restored? What have you restored? Hey, and what if we put it all in a sales pool? And if one is the typical, it's the typical [ __ ] that girls do, girls' birthdays, you know? This thing of, your girlfriend hasn't been to that, of, I drink wine and paint a picture, and they all end up with a [ __ ] Turkish thing, they end up saying, I've been with my girlfriend too, kid. That's very cuckold. I've been with my girlfriend. Yes, yes, yes. But you're both from Molins, right? Close, close. Yes, because those from Molins, you're not Corbera, in Corbera, you're a guy like me. How can you do those [ __ ] How did they convince you? For her birthday. It was my gift. It was me, my friend. Mine too. Great. Great. Sensitive men. 20th-century men. 21st-century men. The pinnacle of it. We're done, my friend. What do you have? What do you have? I'm 31. And you? 30. The year difference is very noticeable, friends. I think something happened there. The barrel was another barrel because, wow. Dude, buy a drug trafficker's car and stop inviting your girlfriend to [ __ ] like that, dude. Seriously, there was a guy, it wasn't him, it was one of the first Mitang grits, a guy paid to explain this business model to me. He was getting rich by getting girls drunk, doing this. Ah, that's very cool, right? It's crazy. So, no, no, no. The guy used to buy pallets of bad white wine, you know? Of cheap white wine, and he used to buy play-doh, and come on, everyone paint. And the next thing was that she wanted to set up the typical pottery workshop. It's just that girls, when they're well-ghosted, they get excited, you know? I think that's a good activity, honestly. Yes, it's an hour, you have fun, you get a little tipsy. Well, that's it. And then you take the painting home, dude, and you put it there and so on. Then you put it to look at the painting, right? Because you both get home tipsy, you get very tipsy, right? Total. Well, hey, we'll have to, I think we could do some content with this woman, huh? If this thing with the, that works out. Let's see, let's see if people send me people who want to help us with who have a with who have a 3D scanner. Come on. Well, no, let them come and bring their 3D scanner. I understand, right? That a 3D scanner is something easy, it's something common, right? That many people have. A 3D scanner in Spain. Listen, it costs 1000 bucks, but he's a cheapskate and doesn't want to buy it, and he wants a follower to contribute it. Well, the follower is delighted. [ __ ] I would buy the leghorns. The problem is that I'm not going to use that. I don't know how to do it. We can't call the buddy. The What are you laughing at? The dog of the buddy who scans women, this lady who does here, the scanner, to see if you'll do us the favor of speaking well of our and not, and not referring to her as this lady that I'm seeing her cult, her ass, you're not seeing what is being seen, the grain of sand reflecting a bit, and only the guests of BLV podcast have been able to enjoy that live image. Someday, someday we should turn it around, right? Put it on the other side. Never, it will never be possible to see what's there. It's forbidden. Yes, prohibited. Forbidden, forbidden. That I did it, I did it on purpose. Let's talk. Let's talk by Eric P. Yo, let's talk. Let's talk with Eric P. Let's go, let's go. Well, listen to me for a second. Let's focus now. But this guy has a good scanner, huh? Man, man. This is what he did, right? The guy did this. It's very big. And we have another, we have another one that's a bit more radical than this. They took a real girl, right? They scanned her entirely. There are photos. There are photos. And this is it. Yes, this is it. There are photos of the model. There are photos of the model. A good sculpture. She put it like this so the scanner would pick it up well. Of course, of course, of course. And at what point do you conclude that you want a girl on all fours? But it's not a girl, it's a divine, wonderful being. Before we had a wooden table. Yes, of course. No comparison, no forgiveness. And I think one day, Jose, with this woman. Let's see, let's see. It's the only one, the best table of all podcasts in Spain and in Spanish and in English. English, I think so too. English, I think so too. Well, let's close the chapter on, it's already closed. The lady of the mirrors, her ears are ringing. Yes, now let's talk about her [ __ ]. Please, let's continue. No, but before talking about the mirror niche, you say we have micro-niches that have worked very well. First of all, tell us, please, so that people know, what is a membership and tell us a case. Explain to him, explain to him what you do, dude. [ __ ] Magig, explain it to me, the beginnings, to explain. Of course, make us happy, how you met at the gym, I mean, how you, sweaty, fresh out of moving the ropes without a shirt. We looked at each other, you said, "I'm going to fix your body, my friend. Your business, I'm going to fix you a membership." Do you want me to tell you about memberships, my friend? Who told me membership? Membership. Membership. Memberships. It sounds good. We were close to doing it. It would have been cool. I'm sure that if we had done it with motivation, obviously if I was demotivated or not, but if it hadn't worked because I was in the pit already. There. But dude, that's the point, dude. That's the fun, right? That's where the best things come out because you can go up, [ __ ] No, dude, but [ __ ] a reference in a niche in Spanish, a super specific niche. There are very niche freaks who didn't want to spend another dime. No, there was no money in that niche. There is always money. Your son made drones, right? There's money there. Your son had money. You have one. Look, one out of one. Seen, my friend. And for now, one out of one. There you did well. There you did well. Market research. We're winning. Dude, Latin dance, which is what we always say. It's true that he made very funny videos and they got a lot of views. The videos were very good, but you couldn't work too hard on them. Also, I tell you, I worked too hard on them. Now, in fact, I work much less on the videos, they work much better for me, and I feel bad. Yes, yes. How easy. How easy. An older idiot than you had to come and tell you that what you were doing wasn't being done right. Now I do a talk about storage rooms and I get 50,000 views, and before I worked on a video for a week, I lost all the hair on my head, and but it's a niche. It's not bad to have 10,000. The problem is to have 10,000 and not monetize them. Of course, it's good to have 10,000, which is precisely the key. The new millionaire digital businesses will have 5, 10, 15, because they focus on a niche. I help people who want to restore furniture in their homes. And how much do you charge them? 1000 bucks a year. How many do you have? 100. Holy [ __ ] mother. You alone with your camera. That lady of holy [ __ ] mother. Plenty of them. This bastard is smart, huh? To go to the gym, bro. You should change gyms, huh? That's why I changed, I changed, yes, yes. I changed. Where? Where did you learn that? Where did all that know-how come from? We've always been very self-taught, like he didn't go to the gym with you. I was a bachatero. I said, "Why should I get strong on top?" Of course, of course. I was already overflowing. I didn't have worms in my gut. Not anymore, my friend. Bachata is what it is, dude. It's being a bad person. And I, being altruistic, leave something for the Jim Bros. It's clear. We always start very self-taught. Yes. Our own business. We create, we started in the world of dance, we created a dance membership, an online school, we sold courses, suddenly, we said, "Holy [ __ ] also this." No, I, I get into it very easily and then, well, but someone else, or did you meet in dance, right? We met studying. We met studying. We did a I, I got along very well. We went to England together. We said, "Wow, how good we are at school." Listen, listen. A higher vocational training, a higher vocational training at 18 years old. 18. That's a good story. But what? What? International trade. International trade. It's the typical thing. It's the typical thing girls tell you when you meet them in clubs. When you meet a good-looking girl in a club, she always says, "You studied international trade." So there we are. So, visionaries. What bastards, dude. In fact, I didn't even know that was taught in Spain, you know? So, what bastards. Did you go abroad to do it or what? To Colombia or what? Center Barcelona. Bucks, dude. We went to a university that was like 90% girls, if we went, we only studied communication, focus, focus. We imported roses from South America. We imported 15,000 roses for Sant Jordi in Barcelona, it was a disaster. We lost, dude. We told you this before, dude. Óscar from Blin did the same, but it worked for him. We set up 100 stalls all over Barcelona. Are there proofs? I have no proof, but I have no doubt. What year was it? No, no, no proof. It was [ __ ] I don't know. Our year was the first year of Ada Colau as mayor of Barcelona. The regulations changed, and on top of that, what we were talking about before. Purple roses were sold. Yes. No, no, but everyone could see. You ate the red roses, my friend. With red roses, and of course, everything had changed, everyone on March 8th with the purple ones, and you with your bouquet of roses. It had changed. We were screwed. It was free will. Everyone could sell with a license, without a license. It was a party, and everyone was telling you, "You're the rose seller." And you, "Hey, hey, [ __ ]" Well, yes, it went badly for us, and [ __ ] 15,000 roses, and how did you bring 15,000 roses, man, in a container, but we came super heated with a third partner, who was Ecuadorian, the best roses are from Ecuador, my cousin, the only one who made money was his cousin, the Ecuadorian cousin, literally, literally, literally. He had done international trade, man. He got his master's, we were all heated, 18, 19 years old. Come on, because I also tell you something. How many did you sell? Quite a few, I mean, we set up 100 stalls. We had 100 stalls. We set up a distribution network of 7,000. Yes, something like that, which implies that you had 7,000 roses left. You stuffed yourselves with [ __ ] then because you were giving away roses like crazy or what. What did you do so they wouldn't die? We left them, we left them. I mean, of course, of course. I mean, imagine, 8,000 roses all over Barcelona. A refrigerated truck full. Roses, if they get wet, it's a [ __ ] because the petal gets rotten. It rots, and well, not even your mother. Well, we gave some away, but yes, yes. A bouquet. A bouquet. Yes. Take. A bouquet of 1000. Here's a bouquet of 1. Like, you put her name on it. Exactly. We could still give away two or three roses a month like that. In bulk. It was crazy. Crazy. And we lost a lot of money, for us, it was 5,000 bucks each that we lost. That we lost 15,000. We are three partners, but people at 18 years old, we lost more money than 15,000 bucks at 18 years old. Yes. Well, 18, 19. But it was risky, huh? We set up 100 stalls when we thought about it, we said we were [ __ ] 100 stalls. Yes, yes. Almost 200 people with a truck distributing with three vans all over Barcelona, with a map of Barcelona. A mess. We fed everyone. We said, "A great idea to set up a picnic for everyone." It was a disaster, a disaster, and on top of that, it rained, Barça-Madrid at 6 PM, obviously at the Camp Nou it was a drama, the Ecuadorian friend there laughing his head off at the guy, he was from Madrid, you know? And on top of that, Madrid won that day, sending us photos. Look, I bought myself. I bought myself a car. Yes or no? Like that. Hey, next year, what? No, next year 30. No, next year 30. You're scaling up like very [ __ ] [ __ ] And from there I started dancing, huh, bachata, I got into that, and my teachers are like top world-class and so on. Do you dance bachata or salsa? Either one or not? I had danced. Yes. Salsa or bachata? Bachata. Uh, I'm clumsy. I mean, I must have a stick in my back or something, you know? Something straight that prevents me. And besides, my girlfriend is Venezuelan, you know? Imagine how angry she is that she can't, you know? But why haven't you started? Well, there's an online school that might help you, huh? Yes, yes, yes, an infoproduct. Miracle cure, miracle cure. No, I prefer, I prefer to pay 15,000 roses in compensation and screw it. Don't [ __ ] me. No, look, I'm not in the body now to start bachata, you know? So he started dancing with the teachers, and so on. And from there I called him, I told him, "Dude, I'm in a world, I think it's a niche, we got along super well, we had drifted apart a bit because, well, because of the roses, right? Because of the roses. We had to pay the debt, two years recovering. Annoyed there, each one at home, super annoyed, right? What a bastard, this son of a [ __ ] he got me into it, Ecuadorian, his fault. I said we had to stop it here next to the stick of resentment, right? There's resentment there, but we had to work. We started working like crazy, and well, every month we had to pay, pay the debt, two years, and so, did you take out a loan to help my father and my brother? My mother took out one in my name, money. Of course, 5,000 bucks. If you earn 15,000 at a job, obviously it's a lot of money. So it takes a long time to pay it back. It's a hassle. And we started working at anything, whatever it was, until we ended up having cool jobs, but always. But but it was your first business, right? The roses. Yes, the first serious one, and you, yes, drugs don't count. The first, they don't count, my friend. Uh, I mean, dealing in the, in the shop with clothes, with clothes from China, which I used to bring clothes from China back then, Calvin Klein underwear, AirMax, and so on. You were already showing promise. It works [ __ ] great, huh? People paid half in advance, with that you bought the material, you brought it, and then it was a dropshipping in advance, in advance via Messenger. You had to have PayPal and Messenger. Exactly. PayPal and Messenger. You see. And now Telegram, right? Telegram. But but then you go one day for a coffee and, dude, 15,000 roses. I have an Ecuadorian friend who is the [ __ ] dude. We're going to kill it with this guy. 100 stalls and a truck, we're going to buy. And your mother, come on, give him a loan for the kid. That's how it was, right? More or less. Yes. They lent us, they lent us the roses because it was the cousin. So, you don't like it, I think in this country. Your mother should have paid the meangrick with me, and I would have told her that no way, huh? For the kid, 5,000 was like, I don't know, right? So it was a better master's degree than we have, I mean, people pay 20,000 bucks for a master's, my God, invest it in a business, make mistakes and you'll learn more than in any master's. You exist with commerce, international trade in one day, April 23rd, commerce, April 23rd, 2000, which was that, 16 or 15 or 14, around there. So, a serious [ __ ] and I tell you, after 2 years, more or less, right? It was 14. Yes. And because at 17 is when we got back together and, well, we started working in the world of dance, and from there marketing was born, and so on, yes, a bit of sensual bachata, working in the world of dance. We defined working in the world of dance, helping some dancers who had the biggest brand or creator of the style to boost it. How do we boost it? Well, let's create a concept of ambassadors, then let's create something else, then we'll do events, we'll do choreographies and sell them, we'll do something else. We started doing several businesses in the world of dance with them. And one of them was selling courses. And you did content for them, right? I mean, you didn't tell them how important a personal brand was. We didn't know that either, right? At that time, it was like marketing, like strategy, right? Like doing things. Don't let Veguería hear this, if they hear you, they might ban you from Andorra, they won't let you in. Well, they'll charge you royalties. They'll charge you royalties for the. Well, we were on a plan, and it was a debate. And it was a debate. Yes. No, yes. No, but well, obviously the debate about the importance of personal brand, obviously personal brand, yes, with or without followers, right? But it's always the same objective, in the end it's to sell, right? He does it through followers, in our case through funnels, strategy, it's the same. In the end, the objective is that you are trustworthy, that you are solid, that you have credibility, and that you solve a problem. How do you reach people? Well, if you like creating content and being an influencer, do it. If not, set up a sales strategy, right? And with 15,000 followers, you can make a very good living without being an influencer, a semi-influencer, right? We've always set up everything without needing brands or followers or anything because in the end. And it reinforces if you have a brand, 100% or 100% it facilitates, right? The thing is, if I currently have 3,000 followers and I tell you, "Wow, Jose, what do I do? Do I spend a year building a brand creating content, or do I start selling now?" Start selling now, and in parallel, you're building the brand, but you have to eat, you have to eat, set up strategies, make a good living, and so on, and while you're doing that, you're building the brand. You don't have to spend a year eating rice, uploading reels and content to be able to sell, you know? It's like, obviously it helps, but it's not essential. I buy into the idea. I think it's a good definition of what I would do. And I also think that with personal brand, you have to analyze, apart from personal brand, your personal ceiling. I mean, and we often talk about it, that sometimes you see someone who puts in a lot of effort, but you say, "Dude, no, you don't have it, you don't have it." Of course, there's a charisma thing, there's something that makes you click and stay, or click and move on, right? And then, of course, trying to sell the false illusion that everyone can have a personal brand, I think it's risky, you know? And what is a personal brand? A personal brand is that you are capable of having engagement with 100 people or with 100 million people. How much? Yes, yes, how much is how much is having a personal brand, right? I think the definition of personal brand, I think it's something that seems very fashionable now. I think it's something that has always existed in people's subconscious, yes, but I think it's something that helps, but it's not essential. It's not essential for you to have a successful online business, not at all. Yes, I understand that if you have it, [ __ ] of course, what price one thing or the other? Obviously 100% 100%. Of course, of course, it helps, but and doing it the other way around, because I think there are many people with personal brands who don't, because he had a personal brand within drones that they don't know how to monetize. It's that in my case it wasn't so much a personal brand, huh? Yes, it was authority, dude. But I was about drones, I wasn't, it happens to us a lot in our case, huh? People with 200, 300, 500,000 followers who you say, "This person must be earning 30,000 € a month," and they earn 2,000 and don't know how to do it and barely monetize or with other jobs, and you say, "What a shame, they're an influencer, but they don't monetize." And others with 5,000 who are earning, say, 10,000 € a month perfectly. And it's, and it's common today, it's normal. The problem is that I think, I mean, there are two problems. One, that you don't create a product many times, that you haven't understood that if you fall in love with helping a group of people and create a product for them, you'll make a match. And second, that for me, what personal brand and content are is confused with being the only way to generate sales, right? Quite the opposite. The funnel, a funnel that is a system from stranger to client, you can nurture it with traffic. So, there's a way, you need traffic, that's indisputable. People have to pass through your door, people have to pass through your digital door. Either SEO, or you do organic, or you pay. That's clear. Period. But if you have a way to tell the platform, "Here's x money, and put the people in here," that's it. All you need is to have a machine that converts this stranger who is going to enter into a client. Just like the shop window, just like any menu in a restaurant, right? You have to trap them somehow. In digital, you don't need to create content to have traffic, and many times you can buy it. It's logical that people who know how to do ads know how to sell. Those who know how to create content know how to go viral, know how to connect with people, but not sell, right? Which is perhaps a bit what happens to many people, [ __ ] I create content that people find entertaining, but from that to buying, there's a gap. Of course, when you directly go to sell, then, hey.

Who do I pick? The people who have the most pragmatic, most palpable need. There are people who today don't need to be nurtured for 6 months for them to buy from you. There are people who want a solution tomorrow, who have that problem today, damn, you arrive, they buy, out. Done. I dedicated myself to entertaining. Yes. And the people who wanted to buy, I sent them to buy elsewhere.

It's, but it's a super common problem. If you had made the channel thinking about business, you would have done it differently. Yes, yes, yes. And it's not one or the other, eh, we don't say one or the other, you say to start. What's the easiest? The easiest is not creating 1000 pieces of content and seeing which one works for us. It's creating a good ad, two good ads, and sending them to a site that converts. That's it.

How much money? How much money did you raise with the bachata thing in the end? How was the evolution of this business, man? In our case, it was very good because we started that, right? Uh, before COVID, obviously we created several business lines, artist representation, uh events for this, an event in Egypt that we had, you know, and so on. Courses. We invoiced that year €30,000 selling dance courses. Of course, COVID hits us. Everything in-person is dance. Dance, obviously, is in-person. Everything in-person goes to hell. The clubs started doing online events, you know. We went from 30 to 300 in one year, boom, and there we took off and that's where we positioned ourselves, we went from selling courses to membership and that's where we positioned ourselves. Obviously, COVID was in our favor, but because we were already there, we were already doing things before COVID.

In-person events that go to hell, right? You started doing all the choreography part online. We already had something online in course format. It was 3%. What do you do online to teach? Learn. Learn to dance, improve your dance. Above all, our avatar was someone who already danced bachata and wanted to improve. So we had like the best artists. Niche is the niche we talk about, right? You say, "No, dance." No, no, it's not dance, it's people who already dance and want to improve. Wow. That's the niche. Do you know people who were worth the whole course? 300 to 500. It was like we had several courses scaled, we sold all over the world because it's a very global world, in Spanish and in English. And we started seeing the Americans, masterclass, you know, we said, and how many did you sell that year? No, that year, I mean, when they were courses, 30,000, €30,000, 30,000 bucks, of course, investing in public and such, with little profitability, I don't know, profitability maybe put it at 15,000, it doesn't matter if it was half, it doesn't matter what it was. And after that, membership.

We switched to membership and we switched to membership and the membership, what did you deliver in the membership? All courses for €350 a year. 230 at that moment. 230 at the beginning, then we raised it. There it is, all courses for 230 a year, not once, but annually. If you don't pay it, you lose here. We did a strong launch, we crushed it in the launch, we invoiced, I don't remember how much, but quite a lot. And then you lose what you lose, but you keep releasing courses every year, correct? Every year you renew, but people have a single fee. For us, the problem we had was that 10 courses, four artists, cross-sells, up-sells, a strategy, we had a mess to invoice a few bucks, some whiteboards with this strategy, this strategy, this you know what. With a membership, it's one product with one strategy. Period. It simplifies everything much more. Where do we go? To the root, communication, our client, their pain. Period. That's the only important thing. The other is easy, no cross-sells, no up-sells, nothing.

And the good thing, obviously when people start to renew, which is what gave us a lot of breathing room, right? After a year it was like, holy shit, this works, we sold 300 one year and the next year without doing anything we have 150. Damn, man, this is cool, this is cool, this works. Do you have a lot of churn rate or what? Our annual, now that we've been invoicing over a million for a couple of years, we're left with 40, between 40 and 50 we're left with. Those are good numbers, so it's very good. It's a cool business. And what, how long does a client last you? 3 years, 4 years. Yes, of course, since we've been doing this, how long have we been doing it? 5 years. Of course. Yes, I don't know what the average is. Yes, average, yes. 2.7 is what we have right now annually. Monthly, we're getting, I mean, we have a quite low churn for a dance membership. You deliver more and more, right? Because a guy signs up now and has 5 years of courses. He has everything. That's it. And the community you have, that part of the community that is that extra touch of damn community, what is the community? There's no other community like it of people who are damn, we are dance lovers and we keep improving, we give t-shirts, you know. Well, you go to dance events when people meet, damn, but the t-shirt, damn, you're also a member, damn, you know what, we take a photo, you know. VIP experiences within general events and the community, uh, there's a place where they interact, there's a place on the platform, there's a chat in this case which is international dance, it's not shit. When they are smaller communities, like a bit what we were talking about furniture restoration, that's the shit, the chat community, that's cannon fodder because damn, they are all Juanis in their homes, well damn, I restored this furniture, well I used this trick, well you do this, you do the other. Dance, as it's more global, many languages, it's not generated as much here, but it is at the in-person event. We did an in-person event a few weeks ago, 2500 people in-person, another different brand, and so on, but obviously all those who come from here have preferences, have benefits to see the shows, to see you know what, to see this and that, and there a brotherhood is generated. And in the end, for me, membership when we made the change was an 80% EBITDA. Of course.

Well, in this business not so much because we pay the artists because we are not the face. If we were the face, yes. Yeah, but you pay the artists this year, right? No, we have some with recurrences, as we didn't know at the beginning, as we went from selling courses where we went by revenue share to then this, with some we made an agreement to pay you X each year. Obviously when we realized after a year it was like we were doing the Canelo panel and we started paying. If he makes courses for you. The thing is they don't make courses, but we have maintained an old agreement obviously to maintain status and for everything to remain the same. The new ones, yes, obviously it's one shot and that's it. How much does it cost to record this? Boom, take it, that's it. 10, 15, 20,000, whatever. Period. You record and that's it. And done. And and a lot of publicity, ob. A lot of publicity and platform, obviously. Now we've made a doc platform, we spent 100,000 bucks last year on a platform. It has those expenses of obviously when you're growing in members, with 1000 members you use a Kayabi, with whatever you want, with any ready-made platform that costs you 100 bucks a month with Luxora, with ours that we have, a software that we have also created. Obviously when you already have many members then you do have to invest in that.

Tell us, I'm thinking, have you told the dance story? Yeah, but earlier at the beginning, very at the beginning of today's talk, you said, there are like niches that would blow your mind or something. What would be a funny case like that of people with few followers, but who are making a good living and you'd say, "I would never have imagined this." Two very good ones. The first, non-aggressive communication. What is non-aggressive communication? A person, a woman in this case, who helps other people who want to learn to communicate in a non-aggressive way and on top of that, in Catalan. You would need that course exam of I'm gonna get fucked. Aggressive, aggressive. I'm gonna get fucked by the teacher. I'm telling you. Aggressive me. Another kayak, one who does kayaking, does kayaking. The guy is a kayak freak, he's done expeditions through through what's it called? Australia, right? The other one that starts with Alaska. Through Alaska with a kayak, you know. And so on. Kid, that guy has nipples hard as stone. Imagine, imagine with what's here. No, that the paddle doesn't rub me, that the paddle's shaft doesn't rub me, right? Or what? Damn, it splits your nipple, I think. No, in Alaska it has to split your nipple. The moment the paddle stop touches you and your fingers, your fingers, I mean, they cut them off and you realize. But what's the what's the what's the point of being with the kayak in Alaska, man? Going from one side to another. Of course, I guess it's a matter of challenges, right? Like when you'd like to bike in the mountains, well you want to do, you keep perfecting, you reach a point where you say, what's the next challenge? No, the next level like the one who goes through the Kungos of Moon Rebey. Correct. But he, that's the beginner. That's the beginner who finishes, the advanced one, well, he goes to Alaska. Well, the super advanced one perhaps.

And so your your your thing now is to set up a kind of membership production company. What we do, we have the dance part with the dance membership and then also a membership consultancy where we help people who want to create their membership, create it, create it and launch it. In the end it's B2B, right? It's people who already have a business, already have a profession. You charge for consulting, yes? I mean, it's a group program. We do a group program with individual accompaniment and so on. So, well, it's people who already have a business, psychologists, physiotherapists, lawyers, economists, whatever, personal trainers, domes, whatever, the weirdest things like that, right? Domes, obviously therapies of any kind, etcetera, etcetera. Scanning educator. Damn, they proposed to me what happened is my my colleague copied me, you know? Uh, yes, he told us something. He told us something. In fact, I've asked them for a bit of help to help me Ah, he's a Judas. He's a Judas. Do you know why I copied you? Why? Say it, say it. No, a guy came to me, uh, who proposed doing a membership for people, uh, for CEOs, right? For, well, for getting together and such, but damn, it gave me a bit of a hard time, you know? But it seemed like a very good idea to me, but he told me he felt weird about it. It's more like a mastermind, something like that, isn't it? I'm not going to do a mastermind, I'm already, I mean, it's like. In the end, a CEO community is we get together and we talk, that's it. But yes, it's clear. Uh, and so what I understand, what I understand, right? What this guy was doing, merci, is well thought out. Uh, he looked for specialists and so once a month a tax specialist would come, a lawyer specialist, a specialist in you know what, in Management, whatever. And then he would generate uh and then for three weeks they would generate debates among themselves, right? Among the membership and such. Of course, they wanted me to be there, well, to answer, obviously, a damn good hook there, you know? Yes, yes, yes. Once a month, José Elías comes here and you know what and answers questions about this, whatever. Yes, but of course, you need a team to set up a membership, right? I mean, you need people at this level, eh? And for me, that's on shaky ground because it has a very big risk, which is that there's no real transformation. What is the transformation? We always make a difference, right? From a course, a program, a such is point A, point B. From I don't know how to do this, I know how to do this. The fitness of I have 5 kg to lose, there I don't have 5 kg to lose. No, no, I mean, I do believe there is a transformation, it's a healthy lifestyle, something that might never end. People have to be aware of it, which is a bit what we'll also talk about yours, because of course, if you want, no, a membership, I'm going to help your business work better. That just doesn't fit. Yeah. And when does my business work better? And how? And no, and you're going to pay so much a month. We're already playing this game.

Uh, I can guarantee you that Eric right now is a much better entrepreneur than 3 years ago. 100%. I have no doubt. Totally. Yes, yes. By the mere fact of relating and seeing attitudes. I haven't made him a list of things he had to do better, but when he came to me he asked me three or four things and then he internalizes and applies them, you know? But I'll take it and give it back to you. I mean, what type of entrepreneur do you think really pays money to get together with other entrepreneurs for networking? I think it's when you're at a more advanced level, if you're at a lower level, you don't need networking, you need a kick in the ass and to wake up, do things, move your damn ass. Damn, man. Well, look, today I had a Meet and Greet with a guy who paid 4000 bucks to eat with me, who brought me four consultations that I turned around for him and that I think I'm going to fix half his life. Of course, exactly. You know? But and and and that guy paid 4,000. I mean, another one who paid 100 a month, surely But 100 a month, you can solve those four consultations for me, right? No way. Obviously if I pay you 4,000, yes, because we eat. Damn, two hours with José Elías is a mentorship, man. It's a private mentorship. It's the shit. I just think that's the difference, eh? That damn, well, let's delve into this because it's something I don't quite see, man. I mean, I don't quite see why it's one thing and not the other.

No, because if the value is based on your answer to my question, I have to have space to be able to generate a question for you and for you to give me an answer. If there are 100 people in a room, only 20 questions fit. If for 3 consecutive months my question doesn't fit, I'm going to pay €1000 a year for one question a year that I get with José Elías. 5 minutes of glory. Pass. Yes, but but obviously there has to be space for everyone, but normally among entrepreneurs the problems are the same. Yes, totally. So, you're going to see questions of which surely 15 are cases. I mean, in the end, at my university where we do case theory, uh we teach people to react with real cases of what happened at Coca-Cola that day when it faced such and such. So, when you bring out, you can bring out old cases or you can bring out cases of people, then attending that uh that morning where 200 entrepreneurs come and randomly one presents their case and and I present my resolution. That can be uh look, we always say there's a difference between audience and community. Audience is unidirectional, right? You with me, me with you, that's it, right? Everyone against José, José against everyone, right? A community is multidirectional, it's when it's generated among everyone. So, a membership, in our case we always try to have content, support and community. That's support, it's cool, but community has to be generated. If community isn't generated, if I only pay to listen to José, José does that for free, understand me, he also does it on YouTube for free too. So, of course, damn, if you give me community, yes, what can I get out of it? What kind of entrepreneurs will come here? Imagine, for example, now entrepreneurs who are invoicing 1 million euros and want to go to 5 million. Watch out, there, that community is already cooler. Yes, but it's but that promise is false. You you, I mean, I can't, I mean, it's an example, eh, whatever. Or traditional entrepreneurs who have x workers. I don't care. But it's just that, just that, uh uh uh I think you've given me an answer, something I didn't know how to answer myself, eh, and you gave it to me precisely when you told me, "Hey, look, this isn't about giving a generic, but about saying from where to where you're going to take it." But in the case of a company, it's very difficult to give that route.

But, I mean, community isn't generated if there isn't a sense of belonging. There's no sense of belonging if we're not in similar situations. If I'm starting my business and your business is such and such, it's not that the pains are the same. No, man, I want to surround myself with people at least as good or as bad as me, from here upwards, or at least with the same pains. If you put me in a room with entrepreneurs who are interested in growing their business, that doesn't, that's very difficult to generate community. If you put me in a room with entrepreneurs from the traditional sector who sell physical products and are at a stage from x to y, that's the shit. There, a hell of a community is generated. How do you do it? And how this? And how that? There we share. Ah, look, in the end the community would be something like "coffee with José" segmented, right? I mean, that "coffee with José" was a hey, everyone comes in and here you ask me your question and so on. And and it's true that that was disengaging because many times someone would mess up and I'd see a kid asking an inappropriate question, you know? But of course, maybe another kid who would have asked me the same question would say, "That kid's question is super interesting." But a community is segmented in the end for me, right? To say, "What did you have in common in CrossFit, right? To say, what's he doing there? They both mess around a bit, I mean, and then there are those of us who go out with cars, who are real people." So in the end I think it goes that way and for me there's always a promise that sometimes the guy who paid you 4000 bucks to eat with you would surely pay you 100 bucks a year or 200 or 500 but you wouldn't fix his life as you have fixed it. So I think it's at a point where he needed and that you can bring something out for 100 bucks a year and sell it, it's not real. I mean, you fart, bottle it, and sell it for 100 bucks a year and people buy it. I mean, the thing is what is this, it's not real. What does it mean? That when you have as much audience as you, anything you release initially has good repercussion, good acceptance and will generate sales, especially if you have a business relationship. Of course, but that doesn't mean it will be good in the long run. Obviously wait 9 months and you'll know the first three months. It's a lie. All the data you get is a lie in three months. Anything you release, you sell. Inevitably you have a large audience. It's like that, you sell that plush toy for whatever you want to auction it for. Of course, you could auction this and you could literally sell this. What's more, we auction it. I think then that I think not because and then it's not the same someone who has a large audience as someone for your approach. It's not the same someone who has a large audience as someone who has less audience. Someone who has less audience has fewer options.

Okay, so let's go, let's be a bit executive. If you were me, eh, would you consider doing a membership or does it not make sense to do a membership? It depends on what José wants. José, he likes to be with people, help people. Yes, but I'm already doing that. There it is, that's the point. I'm already doing that. It happens that I, for example, eh, when they tell me, "Do a mastermind for you know what." No, I'm not going to do that because I'm not going to start teaching about the correct ways to deal with an SL, you know what. No, I'm not going to do that. But but instead, uh, the Meet and Greet thing, I see it as very very damn good because first, it's an option, I mean, nobody nobody forces you to come and and two, the one who comes normally in the vast majority of times I save them a lot of money because when you come and pay 4,000 bucks it's because you have a damn mess and and and such, right? So, uh I'm going to do that, I'm going to keep doing it because I believe I give a lot of value and deliver a lot of value. Record it and upload it to YouTube, right? Because people Of course, the problem is that people in Pet Commite work, but but when they go to tell their hardships they don't want to appear. Yes, yes, yes, yes, yes. Of course, I tell them many times, I mean, this is a damn shame because the value would be to be able to do it like that because many times I answer the same problem over and over again. But maybe that's where the But I mean that sometimes when I give the big problems they don't present them to me in public, they present them to me in private, but that can be recorded and you leave it recorded. I mean, in our case it's cool that a membership has recorded content, support and community. How do you generate recorded content? How do you generate support? How do you generate community? If you have all three legs it's the shit because recorded content allows you to leave the most common doubts there. That already starts to have another type of value because damn, Jose is explaining what he doesn't explain or he does explain it, but they are loose nuggets. It's separated in an organized way with Jose's business growth methodology from beginner to advanced. What would he do if he started a business from scratch? How would he scale it to over 100 million? Beginner, intermediate and advanced with teams, responsibilities, leadership, I don't know, with four such. Damn, watch out, because there the common Meet and Greet perhaps does make sense for beginner, intermediate and advanced. An advanced Meet and Greet, but they ask you questions about what you've said, "Hey, when you explain this, of course, you talk about the team this way, but in my team it works differently, it works like this, okay, well in your team such and such, you know what, you know how many, boom, damn, that's value that blows your mind, that's cool." That, for me, is real value. The other is fanaticism, obviously it's value, damn, being with you and talking is value, but it doesn't have as much longevity or long-term potential.

Yes, no, for me, especially that you can help far fewer people. I mean, that a well-conceived membership with an annual subscription where many entrepreneurs, business owners, well-organized, can fit, well, you can help many more people than you will help by doing 4000-buck Meet and Greets, obviously due to a ticket issue first and second due to availability. Look, I tried to lower it because my my idea was, hey, I'm going to try to give several uh services to accommodate more to, I mean, I want my service to be accessible to all kinds of people, right? I mean, if you don't have 3000 and and you have 600, well you call me and I don't lose everything. I mean, if I have to sit with you for 2 hours, damn, well I have to go to the place, such, I already lose, I lose 4 hours. But if you call me and I lose 10 minutes, well hey, I'll do it cheaper for you and in the end, if you go fast, I'll solve it for you just the same, you know? Uh, and then we also thought about doing a group Meet and Greet, which was 10 people and such and it also half worked. It happens that that drains my neurons, man, that that exhausts me a lot, you know? So, damn, hm, keep doing what I'm doing, yes, I can't increase it because neuronally my head can't take any more, you know? And besides, I have my things and stories like these, eh? And I would have liked to release a product that was more massive, right? Where where at some point people who have 150 can access it, you know? So that it's not limiting, but but of course, it's true. Yes. I mean, in the end, getting into a room with 50 people has the value it has. If cheap content is disappearing, cheap content is YouTube, it's ChatGPT, it's free. What would José Elías think, what would he tell me right now about such and such? And obviously it's not the same, but man, I'm broke, well I don't have a penny, that's what I have to do. If you make a good content base, you upload it as José thinks, thinks as such and such thinks, plus you know what you do there and you sell José's ChatGPT for 30 bucks. Come on, party. I've already done it. Someone do it and there and there you go. Of course, selling something for €10 a month or such. No, no, I don't want to sell anything that isn't hyper mega controlled. That I don't need to sell shit totally. But with cheap tickets today they are probably shit and and entering not a bit. If not, Eric, here 99 that you said, I mean, in the end the cheap ticket, which is a damn ticket for the business and for me the ticket aligns with the 99 lost something. Well, but because I've opened 100 trial spots for the first 100 and wanted to offer This is the scaredy-cat tactic, you know? When you can't fit an almond in your sphincter, you release a damn 90-buck product and always say the same thing. It's it's a it's a test product. Listen to me, but I've opened my entrepreneurship community, but I first wanted real clients to try the platform at a low price. Man, in our case we are in favor of not giving cheap things, I mean, we believe that people don't want cheap things, they want things that work. If you sell something cheap, most likely you can't give good service because the numbers don't add up. It's that I give everything recorded, it's that I don't know what, it's not that I put a guy for 10,000 and here's a party, that's shit. I prefer to charge you more, give you a damn good service and that you get what you were looking for. No, no, I don't have, I don't have complaints from the guy who comes and pays 4,000. I haven't had any that It's that But it's normal that whoever pays 4000 is prepared to pay 4000, eh? We're not talking about 99 to 4000, we're always talking about who you help and what you help them with, which is the question we asked before, that there is and and perception of value when you sell an investment, for me, right? Buying a course on entrepreneurship, let's say, right? Whether it's training to improve your business or start entrepreneurship, it's an investment, right? I put in x money for it to return in business. For me, giving so little value as 99 automatically I think it's shit. Why? Because if I sell you my car for 10,000 bucks, you say, "That car is bad." You will never say, "That car is good." But even if it's to reward those first 100 partners, yes, yes, we're talking as if that were the pricing, it's not going to be the pricing, but if it's a gift, but if it goes up to 200, which is a times two, the issue is the same. It's not going to be, it's not going to be 200 either. And the initial issue, for me in your case, who do you think you help or who do you want to help? Of course, now when you said, now when you said, "No, because such and such in niching, such." Of course, I'm focused on entrepreneurs. When you were explaining it, I think that already perhaps grates on you there. I mean, it's very probable that little community will be generated if I go to entrepreneurs. It's very little, it's a reality. If I go to entrepreneurs in x situation, there I'm going to generate a damn good community. Entrepreneurs from x sectors, entrepreneurs with x problems, it doesn't matter, there are many ways to do it, but doing it. If not, of course, it will only be content and support. Content and support. Support. Obviously, if there are many of us. I have, I have a product. Your product is shit, I mean, it's fine. I mean, let's say it, that's it. No, it's not good, but we make product it's fine, but 100 bucks, right? I mean, let's turn the page on this. We've all told you that's cheap. I mean, you're not selling a product that you have to raise the price and you know what happens, that when you get your client used to paying 100, then when you put it at the price, they'll tell you you're a thief. No, but the good thing is I've done a launch of 100. I'll do the next one, I'll raise the price. Yes. And if it niches more, better. And if it niches more, better. What type of entrepreneurs? Because otherwise it doesn't help entrepreneurs grow their business. Wow, but Magi, my community is about entrepreneurship, man. I have people who set up restaurants and people who build airplanes. But I mean, I do something But in the end the ABC already. But when you told me what you were going to do, which I think is cool, eh, I saw that with 100 bucks, what are you going to be able to? What can't I help you with? Easily, my community can easily cost €1,000 a year. Yeah, but if you want to bring in a specialist, if you want to bring in good experts, if you want to bring in such, all that, eh, you told me the idea, well, you know, I have a lot, but we're going to do talks, eh, community among people, I mean, tax services, SL, self-employed. For what type of business? What type of business do you think it is? What is the ideal business that you say, "I'd love this one to join." I don't have any type of I don't have any type of ideal business for my for my entrepreneurship club. I'd love for you to think about it because that way you'd see if that person really needs tax advice or needs digital marketing. I have 100 I have 100 partners. I can ask them. Yes, that's cool, but I, look, look how we think about it, partners are followers, that's what he says. I mean, you now fart, encapsulate it and sell it. But that's not not not representative data of or those are fans. They are fans. I open a community now and 500 guys come who want to have coffee with me, who pay whatever. You you open one for 100 bucks a month and you plug in there. I mean, for you for you selling to a follower is not the right thing. The thing is that once you've sold to your 100, 500 or 1000 fans, Of course, that's what he's telling you. Yes. that you ask later. What is what is how do you stretch that? Okay, that's that's the question. Obviously when you have damn good audiences it's much better. If you don't have it, well no. Maybe it's zero fans obviously or two fans. Obviously it's better if you have 100 or 500, but what happens in 3, six or nine months? It won't be longer. More than nine, certainly not. I have a product that, I mean, I have my own products, products from my experts, okay? There's a product that works great for me, which is the tax one, I mean, and that uh I have a guy who handles it very well, does it very well and such and that such. But I have another product that I said, this product is going to be a hit, which is a financial advisory product, right? Which is a product that gives is a risk manager from a bank who uh explains to you why damn a bank isn't giving you a loan. I mean, a lot of people go to the bank and they say, "I'm not giving you the money." And they don't understand why, because the bank guy asked for the papers, he went to the manager, the manager invented a balance sheet, he went with it, it's done, it's a damn mess. The manager knows less than him, he doesn't, the manager does what he can with the information he's given, that he's given to the guy with a phone in the van driving, you know? So the manager also reaches a point where you do what you can, right? But but he gives you a balance sheet because you don't even know what a balance sheet is. You go with the balance sheet that such manager, you give it to the bank guy, the bank guy puts his hands on his head. Sir, if you're losing money, you But how do you live? Of course, of course. And then the guy says, "I don't understand, banks are bastards, they don't give me the money." And then you take the balance sheet and say, "Stop, first this balance sheet doesn't reflect reality. You are earning money. The problem is that the balance sheet says you're losing and and you're losing because you called your manager and said, "No, I want to pay taxes.""

That's the first thing, right? So, uh, that product that I think is the shit because 95% of SMEs don't get money from the bank and don't understand why. And I said, "Damn, well I'm going to damn professionals who are from the bank, who are the ones who say, why do they give money or why not? let them take your balance sheet and analyze it and at some point help you, right?" And that product isn't working for me. I think that product in in membership should work. Definitely. It's gorgeous. It's a it's a product, man. I love it. And on top of that, in the era we're in, right? Because I'll tell you more, if you raise a minimum of awareness, did you know that bank money is free money today because inflation is higher than such and such, you know what? Damn, and I help you get the bank to lend you money? Damn, just with that ad, let's say, oh my god. Yes, but is that one-to-one or membership? It depends on the support needed. We go back to the same thing. If we go to super complex businesses whose balance sheets are a damn drama, then it requires one-to-one. If we go to generic things because 90% of complex businesses whose balance sheet is a damn drama, already have a financial director who the guy such. The problem is with SMEs that that normally don't have any accountant or have a barely adequate accountant. Yes, yes, yes. Well then yes, then the recorded content you can give it for 90% of the cases and the support helps the 10%. Damn good. And to resolve doubts. Or in my specific case, if in your case too. That's it. And so you can see how we see recorded content, it's it's uh talks between the expert and the people. Wouldn't it be cool if the expert created a methodology for that? What would be the methodology? Well, the same, right? Saying understand what you want the loan for, because a loan for this, eh, goes here, a loan for that, goes there, a loan for you know what, goes there, right? That you want it to buy a car, well, well maybe what a balance sheet is, how to analyze expenses and such, right? What is the operating margin, I don't know, generic awareness of what awareness is and it evolves until how you talk to the bank guy. Yes, think like first meeting with the bank guy, second meeting with the bank guy, third meeting with the bank guy, uh appointment with your manager, he explains the step by step, understood? A checklist where I'm following. What number will the bank look at? Bastards, because you have you have a lot of mental clarity to order the product and that's what uh makes you winners in that. And but it comes from the type of client because we understand very well the type of client that needs it and that determines what the product is like. If you think about what I want to earn or how I want to live or how I want such and such, that's when you screw up. The chain always starts with who the client is and what they need. Starting point and this is worth it.

You've said a phrase for me that is a very clear warning, which is "my audience is" that's a damn tomb for you. No, not what he said for me. For me, as I understand it. I'm buried. Me and my audience buried. Let's see, tell, tell, tell. That phrase, "my audience is" is that you're surrendering to what's outside to know what you want to release instead of looking inwards and saying, "Who the fuck do I want to help?" I could release 100 different products and all of them could work. Who do I want to fall in love with helping? Because then I'm going to think about them and release the best product for them. If I fall in love with helping all entrepreneurs, it's impossible for you to release the best product for them. But for me, for example, my avatar is the solitary entrepreneur who is there alone, who doesn't know if he's doing it right, who has no one to consult. Little things are coming out, little things are coming out. That's an avatar. But of course, here we go, we're already getting out here. But I'm not I'm not narrowing it down much. Entrepreneur, but I see a very open product, man. I mean, I think you have to focus it. I mean, you have to help. I mean, in my case, I identify products with the pains of entrepreneurs. I don't help entrepreneurs, I help entrepreneurs improve their taxation or I help entrepreneurs improve their financing through the fission of them, they are like different products, right? Of course. I mean, but I think a product works for me when I hit the product's key, not when I tell the entrepreneur, "I'm going to help you because I'm going to help you with what, what generic, what entrepreneur?" Because one has one pain, another has another. But how are you going to know? How are you going to know that he

Does it bother the entrepreneur? It's impossible. Everyone here. Of course, everyone here is an entrepreneur. Obviously, José's problems have nothing to do with mine or ours. I mean, the only ones that are similar are yours and mine, you know? The rest, obviously, and we are all entrepreneurs, let's say, right? So, in the end, it's what we need, not what you need or what José needs as an entrepreneur. At this specific point. I get it. Do you help an entrepreneur like José to digitize? Do you help an entrepreneur like us to grow? Or do you help an entrepreneur like you were 2 years ago to get started and take off, it's not the same. Or a bakery that is losing 20,000 bucks a year while invoicing half a million, and with that we can get 50. So it's very difficult, but it's not because no, I mean, because you don't think about it, but it's almost impossible for you to fall in love with helping those people and create a product in line with that, because then I put myself in your shoes and I don't know what kind of communication you're going to do. Because you want to help them with everything, I mean, there's a risk of being ambiguous, but I'm not I'm not the savior, okay? of my community. In the end, the core is like if several entrepreneurs get together. In the end, what I want to do is I'm in a master's program, okay? of NEP and I'm in a class group of 450 people. We had an in-person session in Barcelona and now we'll have one in Madrid, uh, and at that in-person session, 70 entrepreneurs of all kinds attended, okay? people who are doing a master's in business, a business, okay? In that in, excuse me, what is the master's specifically? It's an MBA, you learn about all areas of the company, okay? No, look, I, I, I think that the beginning you can start as you have, because it can be generic and all, but I think that either you specialize it or the mess will end up happening. No, no, but I want to defend my approach a bit so that you tell me, look, we understand all this because we've seen it many times and we've applied it ourselves, that we've done this. And from experience, if you want it to be long-lasting, to earn more, to work less while providing more value, [ __ ] that's the key, earn more, work less, and provide more value. The more specific it is, the more equal they are among themselves, the more it will feed back, the more you stay on the sidelines. And that has incredible value. I mean, so you see how we think, Eric, it's easier for it to start by being in love with a few and gradually opening up and becoming a mainstream product, than the other way around, than starting with a mainstream product, which doesn't mean we're saying that's [ __ ] no? And that it's not possible. Of course it's possible. Of course it's possible and you can do whatever you want and enjoy it. We believe from our experience that it's much more difficult for that project not to die within a year. Because you'll go crazy. Now I want to add a specialist for this, now one for this, now for that because there are needs here. When everyone is in a more similar situation, everything goes hand in hand, it becomes easier. What content do you create there if it's impossible? What services do you offer? Marketing, legal, I don't know, openings, etc., I mean, you can offer absolutely everything, and you'll always help a very small percentage. Imagine the solopreneur who is in a situation where they live off their business, they don't live badly, but they want more. They want to go to the next level. Niche down, I'm killing myself. Niche down. And you are the [ __ ] reference in the Spanish-speaking world who helps solopreneurs reach the next level. You easily become the Spanish-speaking reference for that. And I go to the Christmas dinner and say, "Hey, [ __ ] a solopreneur, my cousin is a solopreneur, he's not just self-employed, man. Go here, you're going to crush it." Of course, when you have a community of everyone, you can't recommend anyone. I think you guys are missing the point, although I might be wrong, okay? We go for business and to work little and invoice a lot. I'm taking it to the point of saying, "Okay, I've experienced firsthand that I've started businesses a bit haphazardly through intuition and all that, and when I started training, listening to people who know, touching various areas, things have started to go much better." Would you have bought that club? I would have bought that club. Tell me from the heart. Would you have bought that club? At what point? At the time, at the time when I met this Magi. Exactly. What? 2024 when we met. I wouldn't have bought it because I didn't have a dime. Okay. 100 bucks, damn it. 100 bucks a month. A year. A year, right? 100 bucks a year. I would have joined. I disagree. Yes, but he was also a guy who was at minus 30,000. So his argument isn't valid. I mean, let's ask Artur, you know? I mean, no, at that moment it wasn't valid. The issue for me is that they are ethereal, that they are very ethereal products, that it's very difficult, but I don't want to be the solopreneur who helps you grow your business to 10k in monthly revenue, but up to 10k, right? Up to that or up to X. What I wanted in the end was to give entrepreneurs who feel alone a base, a community, a group where they can learn, train, improve, learn from others, learn from others' mistakes. I didn't know why I didn't like your format. I think it's a good product, okay? I mean, because I'm here going in circles, but I don't like your format. I didn't know how to explain why, but now after talking with them, I'm clear why. I'm clear why. Because in the end, I saw a low price for the ambiguity you had left the product, and I believed, and that's what I told you, and I said, "Damn, it seems very cheap to me, if you really want to provide value in everything you're putting on the table, the price is very cheap, you're not going to make it, I mean, you're going to lose money. On the other hand, if you niche it down, you'll be able to provide some value with some money, but if you want to improve the lives of entrepreneurial people, [ __ ] then that should be worth 1000 a day, you know? Because you'll have to bring in finance experts, tax experts, experts for this, and even then you'll generate people who will feel defrauded because you won't touch their point of because I'm paying a lot and only using 10%. Exactly, on the other hand, if you tell them perfectly, "Hey, I'm going to help you just go to the bank and get money out, you know?" Then you'll be able to call really good experts in that with some money who will provide solutions to those people and offer incredible value. And be careful, we often talk, sorry, that transformation happens by letting go, often when you're ready to pay for it, you say, "I'm going to make the most of it." Someone who has paid 100 bucks a year, you'll have two assets. That dies in the sense that they've paid you 100 bucks to tell you, "I'm with you, brother, but there won't be that club." And that's not what they need most of the time, they need to pay for training of 3,000 bucks to go from point A to point B. I don't know how to create content, now I know how to create [ __ ] content. Once I know how to create it, now I need to improve my business. That's a membership, but now I'm an X entrepreneur who is at this point and I need to keep growing. That's membership. I understand your point, man Eric, you know? That it's more personal. I mean, in our case, we started with memberships as a corporate brand, we were X15 media, the agency we had back then and all that. A moment comes when we sit down and say, "Man, it would be better if we separated the brands and made them personal brands. I'll keep memberships, starting with memberships and all that." At that moment, I say, "Man, I'm not memberships, I'm many things. I know about productivity, I know about teams, I've learned a lot about organizing. I like many other things besides just memberships. I'm afraid they'll just pigeonhole me as the membership guy. You know? I don't. I mean, I don't want to be until time passes, you see that I capture you through memberships and then inside I explain everything I am and you can get to know me and you say, "Damn, what a cool guy inside." And I say, "How cool that my entry point is memberships with very little effort, talking about memberships, I manage to see very cool people because I'm an expert." And then they see all the potential I have. We do workshops, we help with strategies, with funnels, with many types of businesses. Ours are funnels, we come from there. Like that. [ __ ] how cool, man. On the contrary, now I love being the membership guy because it allows me to reach people I couldn't reach otherwise because they have that specific pain. I bring them to me and then they see the whole universe that's there. Do I miss things? Yes, but I gain much more, man. I gain much more than I lose. I mean, I think it's a more personal issue of I don't want to be that guy, I want to be a guy who has a wider range. Being that guy helps the business, man. If you manage to be comfortable being that guy, man, it's the [ __ ] Well, guys, I, uh, you've gone over the value, I mean, the people who listen to our podcast aren't used to so much value, and honestly, I think we're going to get a lot of criticism today, uh, we're going to do the brother-in-law vote of The Brother-in-law. It's been very low. The brother-in-law meter, huh? I'm telling you because in 3 minutes, I have to leave. No, no, it's fine. We've been podcasting for two hours. No, but they're bastards because they're here. It would be cool to do a part two, maybe, right? Sitting down, not watching something, right? A whiteboard. Yes, I don't know, something. They've broken my ass, so it's fine, it's fine by me if they come back and fix it, you know? Friend, but bring some rubber bands, right? Cleanliness always, you know? and some roses because since we're at it, we still have some, we still have 4000 left, as of today, at least 2000 for sure, we have left, guys, it's been a pleasure, a great pleasure, we'll see you next time. Everyone who wants to set up a membership should talk to Magi, to Eric. Yes, at the very least, they've shown they know something. And you, friend, when you want to set something up, I'll call. Yes, yes. No, no, I won't take advantage of them on the whiteboard. We'll bring them to the whiteboard so they can advise us. You've never done a whiteboard. Like something that isn't financial and all that, right? Or yes, with business, strategy, funnel, like that, if it was a funnel whiteboard, man, funnel, strategy, how do we reach this client, and so on, there are very cool things, it would be cool and you know a bit about the numbers niche, man. Yes, yes, yes, yes. Whiteboard wins, huh? You see it like this. The whiteboard wins that one. I would watch it. I'm very, very into drawing dicks and the whiteboard. I, I actually erase it quickly before we start recording, you know? We have the whole whiteboard full of dicks until, uh, of dicks, not funnels. I used to do and I used to do grills in 30 seconds, I mean, funnels in 30 seconds, and the first one I did was with a rubber [ __ ]. I made a rubber [ __ ] and I used to do funnels in 30 seconds. A funnel to sell rubber dicks and they ask me, "How to make a funnel for X?" I'll draw it for you in 30 seconds. The funnel I see, well, you make an ad here, focusing, a quit funnel, I don't know what, you collect there, I explain a bit, and you did the six and the four, I'm more of a six and a nine. But anyway, that 68, up to here, up to here I can read, we're not going to solve it now, people, no. What do we do with the six and four? We leave it here. We leave it here, gentlemen. Goodbye. Go with the six and four again. Goodbye, guys.