Transcription
Yapping content is all over my feed. Not only people actually yapping in their content, but also why it is the hottest thing you should be including in your video content strategy. And it is the number one way that creators and founders are growing with video content right now. And I feel like no one really mentions how it's honestly like the easiest way to create more talking videos.
But what so many people get wrong about yap content is that they think that people are literally just pulling out their cameras and yapping. But there is a strategy and a method for this. I have studied all of the yap content, especially as a creator and a video content agency owner. And so I'm going to be sharing everything you need to know if you want to add it into your video strategy, which you absolutely should. So let's first start with yapping 101 since this is in my video 101 series.
Essentially, YAP content is exactly as it sounds. You are talking directly to your phone and it's not giving super polished or professional. It's giving FaceTime energy. So, a few of the things that go into this format. The first is any visuals that give that FaceTime energy. They're often recording on selfie mode on their cameras and maybe they're like holding their phone while they're doing something or they're putting down their phone or they're in a setting like a car that makes it feel super casual like they just had to make this video and post it right away. There also are more minimal edits and cuts. Sometimes they just have simple closed captions, but overall it's cutting down the footage and just adding in a few extra elements to really enhance the main points of the content like visuals and call outs.
There also is a clear flow. You'll notice this is not called ramble content. People are yapping about a very specific topic. There's a very specific flow and cadence and style of the topics people choose for these videos. And it's a lot more conversational. [music] It doesn't feel like people are performing. There aren't a lot of like theatrics and the overall energy and delivery is just a little more casual. Like people are saying something exactly as they'd actually say it. A concept.
But what people won't tell you about creating great yap content is that it often is planned and intentional or they've done it so many times they've put in the reps of like yapping yapping posting content that flops that they've actually developed the skill set and the intuition to know exactly how to film something that just lands. So, if you've tried creating YAP content before and you just feel like it always flops, it never performs well, and that you literally are just rambling, it's simply because you just haven't put in enough reps into creating this type of format.
So, when I looked at all the types of YAP content that really is landing, that really is hitting, there are a few common threads that you should consider when creating this type of content. The first is that there's an emotional pull or tug in the content. It maybe is a little bit more relatable like it sounds like exactly [music] what they're saying you feel you resonate with or it's on the whole other side of that spectrum where you like feel personally attacked and victimized by this content. They are challenging a way that you're thinking or way that you're feeling and they're not being afraid to go against the norm on whatever they're talking about which leads to the most common delivery for this format and that is opinions and hot takes.
People are sharing their point of view on something. They are taking a stance on something. And if you're creating YAP content and it is super basic, the stakes aren't high enough for it to actually perform well. Spicy content is about being opinionated. It's about having something that is unique to you and how you think or approach things or feeling about things or musings or thoughts that you have on something. It's not about being aggressive or forcing your ideas or presenting it in like a really clickbaity [music] way. Think about it with the FaceTime energy of like you would go to a friend and be like, "Oh my gosh, I am so obsessed with this thing. I have discovered this way of thinking. I cannot unsee this thing." That is how you want to approach that POV and hot take.
The next thing is like I said, these things are planned. So there is a very clear structure and overall flow to these videos. When the video starts with that really strong hook, it really is leaning into that emotion or that stance or hot take or like their hypothesis or philosophy or idea on something. You should be creating this for a very specific person that you know how they're feeling or thinking or might relate to this. Then the main part of the video should really only be one to three very clear main points. I think this is where people get into their rambles and tambles and really go off the deep end and talk about too many things. You can support that idea with one or two or three very good main points without having to like literally present an entire thesis on it. And there should always be a very satisfying conclusion or a takeaway that people can leave with or a final thought or a way that wraps up the video so it feels complete.
More than anything, YAP content is all about being clear and concise on one very specific theme or topic. While in an ideal world, you would take ideas that you have when you're inspired, when you get a really great question or you have this idea or you're like actively experiencing this thing and you're going to pull out your phone and yap about it. And you can absolutely do that. Making sure that it does have that clear structure flow that you're actually outlining it with intention, even if it's just in your notes app. But I think what is even more important is actually capturing those ideas you have for YAP content and brain dumping dropping in every idea, thought, and musing that you have while [music] it's fresh. That allows you to capture the energy that you need for that yap content, even if you don't have the capacity to literally film it right then and there.
I don't know where I saw or heard this, but I have not been able to stop thinking about it of like your ideas have an expiration. So, if you don't have a plan for executing and creating these YAP content ideas, ideally sooner than later, then the spice just isn't going to spice. You know what I mean? This is why I swear by having content days that are reoccurring and weekly, because this allows you to execute on the ideas that are happening within the week, those things that are timely, the things that are fresh, that need to be shared and captured and created so they don't stay in your notes app for a month and then you never film it.
So, when you're sitting down to actually film this type of content, it's really important that you infuse a casual element without it being messy. Like, we want to have good lighting, the audio needs to be strong, there needs to be good framing, [music] but it should really feel off the cusp. So, part of it can be the location that you're filming in, how you're holding your phone, or even like putting down your phone, like, "Oh my gosh, like we had to talk about this kind of energy." I know when I'm creating certain types of content, I am putting on like my expert, my educator, my speaking [music] hat. We are not doing that for this type of content. And no, this does not mean it diminishes your skill set or makes you seem unprofessional. It's about balancing your app content into your entire content strategy.
Really, what matters is you want to actually look at the camera, not the selfie preview or the preview in like your DJI Osmo Pocket 3. And you want to have a good flow, a good cadence, not talking too slow, not talking too fast, [music] and having inflection when it matters, when it actually makes sense. And it's really important when you're editing this type of content that you don't want to take away from the yap style or distract from it, cuz we want to give that I just had to post this energy. [music]
So, if I was editing this type of content, I would first do a rough cut on all of the content, keeping in mind if you end up rambling and tambling, we can cut that out. We can remove things. We can pull things that aren't essential to the video actually hitting. Then, of course, you have to add in a very minimal closed caption. From there, I would add in a jump cut if there's like a really emotional or funny moment. I would add in visuals or examples if it makes sense to what you're yapping about. And you could definitely add in text like a text hook at the beginning of the video or for those main points and call outs that are essential to what you're saying. Keep in mind when you're filming this, we're not like filming a FaceTime video and posting it as is. You can and should edit it down. So, I think that takes the pressure off being able to still get into a flow with your yap, but really cutting out what's not essential or if you need to do a retake or pause for a second or even reference the outline or the flow that you've already mapped out.
I want to give you a little hack that I have been absolutely loving for talking style content when I like have an idea, but I don't really know how exactly I want to deliver it. And so, if you're newer with YAP content, I think this would be perfect for you. But sit down and literally actually yap about everything you want, but dictate it into your phone. I've been really loving the Whisper Flow app for this, but you also can do it directly into a tool like Claude. And then we are going to use AI to kind of like callull out the fluff and give you a clear flow of what your video should actually look and sound like. So if you have some rough notes in your notes app from when the yap hit you but you weren't able to film it or you literally just want to like voice annotate it out so you can kind of get into that flow. I find that this is a really great way to like ease into knowing how to intuitively do that in your talking videos.
So, how does YAP content fit into your entire video strategy? It doesn't need to be all of your content. In fact, I think it should be a [music] part of a mix of content. I will always die on the hill that there should be variety in your video strategy because people consume differently and it also allows the algorithm, discoverability, your feed to be diverse and really interesting. But in my 2026 predictions, I said talking video should be the majority of your content, whether it's talking head, voiceovers, or of course, YAP content. So, make sure that it's in the majority of what you're creating, even if there's different talking formats that you're using in your strategy [music] because YAP content just connects in a way that other types of video formats don't. It's approachable. It's digestible. It's not overwhelming to consume. And so, that's why it is truly having a moment right now.
And so hopefully this video convinced you to create more YAP content this week and month in your content. If you haven't already watched my video 101 series, I've covered topics like talking videos and voiceovers which would really complement your YAP content strategy. So definitely watch those next. And I'll see you in the next video. [music] >> [music]