Transcription
One of the dangers of being rational is that you tend to end up in the same place as all your competitors. The thing that I continually notice with really successful businesses is they contain an element of complete absurdity.
If you'd given a lot of rational people the job of coming up with a competitor to Coca-Cola, they would have said, "Well, we need a really nice tasting drink that costs less than Coke and comes in a really big container." But the biggest success in competing with Coke is Red Bull, which costs a fortune, comes in a tiny can, and tastes disgusting.
Okay, so there is, of course, if life is to some extent a game of poker, there is this question of: Do I do what's sensible, which everybody else does? Or actually, when I do something silly, if I do succeed, the gains will then be disproportionate.