Transcription
Most people using Claude are just barely scratching the surface. They open it up, they type, "Write me an email," and then they just hope for the best. And that's why their outputs look generic.
So, here's how you can actually use Claude better than 99% of people. First, stop treating it like ChatGPT. Set up a project with custom instructions. And then from there, you can drop in your brand voice, your offer, your common customer objections, or even your tone. And now, every chat, it starts with Claude already knowing your business.
And then you can get painfully specific. So, not something just like "write a follow-up email," but instead "follow up to a prospect who ghosted me after a proposal I sent last Tuesday referencing what we actually agreed on on the discovery call."
And then next, you plug in your actual data. So, you can connect Gmail, Google Drive, Notion, whatever. Now, you do all of this so that Claude stops guessing and starts pulling from real emails, real proposals, and real customer history.
And this is where it gets really powerful. Save your repeat workflows as skills. So the same proposal format, it's the same monthly client report and the same onboarding sequence. Claude will now just be able to run them the exact same way every single time for you. You can even add a custom style so that the output matches how you actually write, not corporate AI slop.
And when you actually have something heavy like a launch plan or a deep prospect research, you get to spin up Claude Co-work. It runs multiple agents in parallel. So one researching the company, one drafting outreach, and then another one building the proposal, all while you handle other work.
Now, that is the difference between asking Claude questions and actually running your business through it.