The 90-Day Plan To Scale Your Infoproduct to $100k/Month+

All right. All right. All right. Welcome back to day two. Go ahead and drop a big day in the chat if uh audio is crisp, if video is crisp, if uh hey emperor of the infosace. Emperor, that's uh I'll take it. Thank you. That's very kind of you.

Kenneth, how you doing, man? I am feeling great. A lot better today. Had a good night's rest after the craziness of the last six days or so. Big day. Big day. Big day. Big day, partner. Love it. All right. Lovely. All right. All right. Dylan, he back Zenova, how are you, man? I'm doing great. Appreciate you guys. Appreciate all the support. Uh, Cam Clips, can't wait for val the valuable information. Ben, audio better than yesterday. Amazing. Let's go. [ __ ] Yes, sir. Big week. Uh, love it. Love it. Uh, how are you? How are you? Yeah, guys, I am doing great. Uh, so I appreciate all the kind words. And with that being said, uh, uh, someone's asking what's the watch. Uh, it's actually funny. This is a this is a gift from this is a gift from uh, a supporter. I guess it's a swatch. So, there we go. Skeleton swatch. Uh, some people are saying turn down gain, turn down volume. Uh so, um yeah, uh technical team, if we could just go uh do that, that would be great. Uh but yeah, it's a I'm assuming like a 50 pound swatch or something like that. I just found it randomly today uh at my house and I was like, you know what? Let's uh let's why not? Let's let's wear it today.

So, yeah, with all that being said, uh we'll move the chat to the side, guys. Um obviously appreciate all your guys' comments and whatnot, but sometimes it kind of knocks me out my flow. So yeah, I will uh move forward with the presentation and then every once in a while I'll let the team know when I'm uh glancing over at the comments. So with that being said, let's get into it. Welcome back to the info great depression episode 2. Last night you found the leaking gear in your engine. And tonight we're going to put a dollar sign on every drop of blood that your business is hemorrhaging, and I'm going to hand you the exact 90-day blueprint that patches those holes while showing you the private upper class advantage that separates the thriving 1% from everyone else that is drowning in rising CPMs. So, with that being said, stay to the very end and I'm going to reveal a seat limited opportunity to work one-on-one with me. And this isn't any sort of like [ __ ] one-on-one, you know, you never talk to me like no, no, as in like we'll actually be speaking one-on-one as well as my seuite to implement everything you are learning here today. This is the only time I'm going to show it live; the replay will actually get trimmed. So, lock your phone face down and make sure you stay with me until the end of the presentation.

Now, a quick recap from episode one. Yesterday, we did three things. We proved their revenue vanity is the reason most info businesses fail, and they're running it as a cash flow business with 50% plus profit margins is the only safe zone in this depression. We ran to the bottleneck compass. Most of you discovered that at least two gears are jammed in your engine. We unpacked three of the five systems: the flywheel content, revenue events and business intelligent. The chat absolutely exploded with people finally saying that listen, I know my problem and it's making sense and it's clear to me now. And tonight, we're actually going to walk you through knowing the plan to solve the problems as well as implementing our three first systems in the next 90 days. And then I'm also going to give you the two remaining systems, the ops and the talent acquisition funnel.

So tonight's missions are number one, show you the straight line 90-day implementation blueprint. So that way you can apply these five systems in the right order without skipping steps or getting overwhelmed along the way. We're also going to expose the three unfair advantages that the upper class of info quietly deploy to get them to that position in the first place. We're also going to give you the three specific advantages that money normally can't buy and that you too need to acquire if you want to get there. And by the last slide, you will have the most actionable plan that you have ever had to scale your info business to over $100,000 a month consistently. Sound good? Let me know if that's uh all good with you guys. Let me have a swig of water. And with that being said, let's get into it. A lot of you guys are like the watch. So yeah, for uh the fine gentleman that gifted this to me. Um yeah, I appreciate it. So yeah, with that being said, let's get into it. Cool. All right.

So before I give you the plan, let's start by actually calculating, and this might be painful, how much money you're currently leaving on the table by not applying these systems. This way you can see how urgent taking action on this actually is. So if you are ready, once again, type ready in the chat and let's find out exactly how much cash your business is hemorrhaging every single month.

Now, before I hand you the blueprint, we need to reignite something. Last night, you identified your bottlenecks. But identifying is not enough. You need to feel the cost. So, tonight it might be painful, but we're going to calculate exactly how much your business is bleeding and put a dollar figure on every leak and then hand you, you know, the actual turnkey solution to that.

So, here's where it gets a little bit uncomfortable. You see, one year ago, I started implementing my business intelligence system. And a few weeks ago, I decided to calculate how much money I was losing per event by not having this gear in my system. So, going back to numbers I showed you yesterday from my first ever event where I had my business intelligence system implemented, it looked something like this. We only had 14% of leads that were lead A's because I was optimizing to basically just capture any lead, not lead A's specifically. My biggest volume was coming from, excuse me, lead D's at 35% and lead C's at 28%. So, taking this into consideration how much each tier of leads convert at, I was averaging a 0.95% conversion rate that equated to around 1.4 $4 million in revenue for every $100,000 leads now or 100,000 100,000 leads I should say. Now fast forward to my most recent event with the business intelligence system running at full throttle. This is how much of a difference that it actually makes. My biggest volume now actually comes from lead A's at 31% more than double what I got on that first event. So the volume from lead D's and C's also decreased significantly which now takes me from a 0.9% conversion rate to 1.27% 27% conversion rate and equates to $1.9 million in revenue for every 100,000 leads. Okay? So, this means that for every 100,000 leads I capture, and by the way, this is for this specific kind of event. Now, obviously, listen, when I'm speaking to we have events where we have uh we're speaking to business owners, we have events where we're speaking to uh you know, selling uh some of our more uh our products that are more for uh people in the earlier stages of their career. But the point is for this specific kind of event that we've run many a time, for every 100,000 leads I capture, I was losing out $500,000 by not implementing this. Okay. So with a simple math exercise here, I can estimate that per event I was losing out from 1.5 from 1 million to 1.5 million. Okay. Now over a year that adds up for me personally from 3 million to 4.5 million left on table by just literally not having this one system. Okay. So when you actually think about this you're like oh this all sounds you know this sounds theoretical and this sounds nice. Like when you actually put it like this that this one system this one system that I talked about yesterday for me personally like it's it's not and by the way guys I have the slides here on the side like it's not fun for me to look at this like this is not an enjoyable thing to look at and be like wow I actually like actually lose out or did lose out three to $4.5 million net net income. Okay, that's [ __ ] money in my pocket that I lost out every single year just because of three events a year. Okay. And by the way, also I'm I'm using lowball numbers with this stuff that I did not implement the system. Okay. So, you know, this for me personally, this is what the cost. I mean, for you, you could divide this by a 10. You know, I said each each for each of us is different whether we're selling something at a a 10k price point, a 30k price point, a 50k price point, or, you know, in this example, a 1K to $1,500 price point. So, you need to understand that if you don't have a business intelligence system right here, you are in the exact same situation right now. You're leaving a lot of money on the table that you could have collected by simply implementing the system and capturing better leads. And this is just the business intelligence system. There's still four others we have discussed. Pull up that ball in that compass worksheet. I want you to see something, okay? Remember this. Every red on your ex is bleeding cash. Not tomorrow, but today.

So, let's get specific. If you mark content as red and you are making $50,000 a month in revenue, that missing flywheel is costing you at least $12,000 $12,500 every single month in lost organic sales. If revenue events got X, you're leaving out at least 400K on the table every quarter. That is what a proper fiveday challenge generates at scale. And by the way, easily, okay, that's like on the low end of things. If your business intelligence is red, you're wasting 40% of your ad spend on de uh degrade leads. Okay? And these are just three systems. This isn't about making you feel bad. It's because, by the way, this makes me feel bad. Okay? the like the reason the the reason I can talk to you about all this stuff is because I've been doing this for so long and my team has been doing this for so long and we do things, we learn, we iterate, blah blah. Like if we had had this from the beginning, we probably would have been even three times further along. So trust me, we're in the same exact position as you except we we went through all the painstaking effort and losing out tens of millions of dollars, literally, no exaggeration, figuring out all this stuff so I can present it here to you today. Okay? So please understand, I'm really not trying to make you feel bad. In fact, I think I'm getting more worked up over this uh in terms of what effect this has had on our business than probably some of you guys even are. But you need to understand that every day you wait to implement what I'm going to show you here, that number compounds.

So, now that you know how much money you're losing a month by not having this in place and how urgent it is to actually fix those jammed gears, let's get into how to actually fix it. Okay? I call it the 90-day flywheel sprint. 90 days and three sprints. This is what it's composed of. Now, before I present this to you, I need to get your commitment on this. So, let me ask you something. If I show you something, you know, if I show you this here today and I present and what I present to you at the end makes logical sense and you can if you can clearly see how implementing this plan can can and sorry, I I should say will take your info business to the next level in the next 90 days. Are you then willing to follow this uh blueprint exactly as designed even when your ego wants to skip a step or your perfectionist mindset wants to overthink it? In that case, can you commit to taking action on this? Not for 2 years, not for a year, not even for 6 months, but just for 90 days. 90 days to implement the systems that will turn your info business into the ultimate cash flow driven machine. An info business that could open up the doors for you to join the info upper class. So, I want you to go ahead and drop the word commit in the chat if you can commit to that. If you can commit to a 90-day sprint. And with that being said, let's get into it. All right.

So, here's what we're going to do. Month one, we are going to run a content laboratory, 15 to 20 quick videos. Month two, we cash them in with a live revenue event and lead scoring pipeline. So that way, Meta only uh only hunts for the whales and only hunts for the qualified leads. Month three, what we do is we actually bolt on an evergreen VSSL. And with that being said, that takes us into that phase being complete and then we loop. Okay, simple, brutal, cash dripping clarity. I'm sure that sounds lovely. So, let's do this. First, what you need to understand is this. By the way, also, whoever my team uh created the the art uh depiction of me, like you did me dirty there. It looks like I I gained an extra 15 kilos. So, not nice. But anyways, first thing you need to understand is this. Most people think content creation is an art. And to be honest, it's not. Listen, at the end of the day, we are here to drive our businesses forwards using content. Okay? We are not. For us, content is just another level lever to pull just exactly like paid ads, okay? In the nicest way possible. We are not influencers. We're not trying to be influencers. We're not trying to be mega superstars or at least I don't know, maybe for some of you guys are. That's not really what we talk about here on this channel. That was never my intention, my goal. I'm simply here uh because I have a fiduciary responsibility to drive the business forward. And you know, if that's with paid traffic or that's with organic, I don't actually care. We do both. We do both things at an incredible scale. Um, and that's why I view it as a science. I don't view it as an art. Okay? And I want you to think of yourself like a scientist here. What separates the scientist from the artist in this game. Artists wait for inspiration, perfectionism in the right moment. We don't do that. Scientists run controlled experiments, measure data, and let results decide decide on the winner. So for the next 30 days, you are a scientist. We are going to run a big experiment. And it all starts with 15 video rapid fire protocol. And I really want to make this clear because I hear a lot of people in the info space like oh but I don't want to be a influencer blah blah this that it's like listen when you understand content is just a science in the same way paid ads is just a science because the main portion of paid ads by the way is the creative like we're just doing the exact same thing that we're doing on paid ads. So I know a lot of people in the paid ad space are like oh I don't want to be on the content hamster wheel or I don't want to be an influencer. It's like listen you're doing it either way if you're running any sort of paid ads. So it's it's just a different it's just a different manifestation of it. Okay. And we run it with the same scientific ideology. So here's how it's going to work. You're going to film 15 to 20 quick videos. And by the way, I mean quick. These are going to be 10 to 15 minutes each. Production straight to camera, one take raw schedule. You're going to do five videos per week for 3 to 4 weeks. Each clip answers one painful question for your buyer. Okay, this is these are the sort of things that they Google at 2 a.m. And by the way, in this I want no selling, no CTAs, just pure value. Here is your question mining formula. pain times proof times search volume equals a gold vein. So, step number one is list out 20 questions that keep your ideal customers awake at night. Step number two, for each question, add a proof element, personal case study, uh industry statistic, contrarian uh take that actually breaks conventional wisdom. And by the way, this is my favorite one out of all them. For example, everyone always says in the inflow space, oh, remove yourself from the business and stop selling your time. I say, "Okay, well, actually sell your time and get more involved and you'll actually make way more money." So, these contrarian thoughts actually work extremely well. Step number three, uh, three, run each combo through TubeBuddy or Vid IQ. Once again, we are scientists here. A green score of 65 plus means that people are actively searching for this. For example, on my main channel question, what is the best business to start? Proof, I made my first seven figures by the time I was 18. Search volume is 7 uh 74,000 monthly searches. result 3.3 million views $53 CPM versus you know what habits make you successful proof seven habits that made me a millionaire search volume 22,000 monthly searches result is 890,000 views at a $16 CPM same effort triple the monetization potential and that is why we test 15 to 20 angles before actually crowning a winner let me show you another example of me actually mining a gold vein for a completely different niche let's say or uh or sorry I should say an exercise of how to do this So, let's say you're in the B2B sales training. Okay, let's find you a million-dollar topic. Question number one, okay, uh let's say someone is asking how to close uh deals in 20125. Proof angle one. Okay, let's say for example, in your case, I closed $2 million uh in my first year. TubeBuddy search score is 73. View potential is extremely high. Question number two, uh sales motivation tips, proof angle, mindset secrets from a top 1% salesperson. Tube uh buddy search, the score is 43, which means the views potential is medium. Now, I would probably first uh film the first one in this example, not the second one. And I would keep researching for keywords until I hit at least a 65 score. And you do that for 15 to 20 different angles. I hope you guys are starting to understand why we view content like a science. Okay. Now, here's where most people fail. They film video one and then spend two weeks perfecting it. That is the wrong game. You're not building a Netflix documentary here. You're running split tests. Some will flop, some will surprise you. The data decides, not your ego. So, implementation hack. Film all 15 videos in one weekend. Just get them done and then just upload three a day. Okay? Why? Because speed beats perfection in the discovery phase. Going back to example I used in the last video, Miles Beckler built a seven and probably even multi-figure year YouTube channel with videos like, you know, shout out to him, no disrespect to him, that look like they were filmed on a Nokia, okay? But he shipped consistently. He found his golden veins fast and doubled down on what worked. Perfect is the enemy of profitable here. Then once you have those 15 to 20 videos recorded and published, here's what you do. After 30 days, what you're going to now do is choose your gold vein. That is the video with with the best combinations of CPM plus views. Metric one, total views. This shows the audience size. Metric uh two is playback based CPM. This shows audience quality. Almost no one talks about this. The magic actually happens at the intersection of these. High views plus low CPM equals entertainment. They're gonna watch, but they're not going to buy. Low views plus high CPM equals niche. They buy, but the audience is tiny. High views plus high CPM equals gold vein. And this is a large qualified audience. That gold vein is going to be the topic of your next revenue event. So, you're going to open up your YouTube studio and you're going to sort by these two metrics. Now, here's a real example of this from my content lab. Guess which one of these videos I'm picking based on this chart. The answer is as obvious as it gets: the laziest way to make money in 2025 video. Why? Not only because it got more views, but because advertisers are willing to pay more than double for the viewers that watch this video compared to any others. That uh that's what that 30 uh sorry, $23 CPM means right there. Okay? It means that the audience has a higher purchase intent. They're closer to buying, not just browsers. And you're going to see situations where video get videos get more views, but they are not the ideal picks for your gold vein topics. Take a look at this chart for example. If you were to judge just by views, the first topic would be the obvious answer. But if

You understand CPMs, it's clearly not. Hence why the uh why the one video out of all of these that is actually, you know, been turned into my VSSL is the third one. And not by coincidence, it is the one that has by far the highest CPM and the one that generated the most amount of money. So finding that sweet spot between CPMs and views is what you are looking for here.

Here is how you know month one worked: 15 videos published, three videos with 65 plus a TubeBuddy score. And once again, this gives you search validation. One clear gold vein topic identified, which is your data-driven winner. CPM spread document quality measurement. Bonus points if you found two plus gold veins because this actually gives you backup topics.

If your top video has 40 plus comments, okay, this is an engagement signal. And do people ask, do you have a course on this? That shows that there's buying intent signal. A course or a coaching program or you know whatever sort of info offering that you have. And now you're ready to move into month two because content without monetization is just very expensive therapy. The 15 videos that you just filmed, they have created pent-up demand in your audience. People now see you as an expert in your topic. Month 2's job is to liquidate that demand with a timeboxed revenue event that turns attention into cash. Let me show you how a $27 challenge generated 400k in profit in just 7 days.

Months two is your revenue event. Let's say you've identified your gold vein. Perfect. Now we monetize it. Month two is where you go from scientist to cash surgeon. You're going to take that winning topic, the one that scored with the highest on views and CPM, and you're going to load it into a time-boxed cash extraction event. Okay.

Now, here's what month two delivers: Immediate cash infusion to fund the next cycle. Warm audience multiplication. Okay. So basically here what I'm trying to say is that cold viewers become hot prospects and with these sort of events your margins explode. You're talking about 90 plus percent gross on event revenue. One month, one revenue event, one massive payday. Your first decision here is to actually pick one of these six cash containers, your revenue event format. Okay. Now this isn't just random. There are several selection criteria to consider when choosing the right format for your situation. Selecting the right one here is crucial for your success. The selection criteria includes ticket size, team bandwidth, uh audience warmth level, as well as content delivery confidence.

So, let's talk about a 5-day live challenge. This is perfect for established audiences, proven topics, hosts comfortable on camera. It's my favorite for mid-ticket offers where you need to build trust fast and sell a product anywhere from $1,000 to $3,000. You can charge people like, you know, as an example, $27 to join it. However, I don't recommend doing that at first. Okay? So you can actually charge a ticket upfront to actually get people to come to an event, but I said I don't recommend doing that at first. That would be overcomplicating it in my opinion. I would just run it as a free challenge first and that is exactly how I did over 8 figures in May.

Next is a paid workshop. This one is perfect for experts who deliver transformation better than they sell. It is my favorite for high-ticket offers where you need an intimate environment to sell. So, for example, with this one, you'll have tickets anywhere from $100 to $300, maybe even four or $500, you know, for the VIP ones. And the product you sell on the back end ranges anywhere from $2,000 all the way up to $20,000.

Next, you have a three-part free series. This is perfect for testing new topics, building audiences, and lower-risk launches. This is my favorite for when you want to maximize reach with controlled risk. This is quite literally what I'm running here today with you guys: a three three-part series. And by the way, I want to make something clear. Let's let's cut the BS. I'm I'm not a charity. Now, listen. I'm giving you some crazy [ __ ] Like I still have arguments with my team about like why are we putting this for free, you know, in this situation on YouTube. Like this is you're not going to find this level of sauce anywhere else on YouTube. Quite frankly, especially coming from a company and a person that has so many years of experience doing this, okay? But as I said, I want to make it clear. We are not a charity. Okay? This right here is a revenue event for me. Okay? You are witnessing it firsthand how these things work. And by the way, if you do it right, people love it. Okay? We understand the name of the game is 95% of you guys will be like okay amazing that was great I took a lot of value from it but you know this is the end of the road whereas 5% are like wow this is so great and this is all given away for free so like [ __ ] what is all the paid stuff like okay so you run these as free events and you can sell products anywhere from $300 to $2,000 or even high-ticket products that range in the tens of thousands of dollars as long as um you lead people to a call afterwards.

Next you have a secret Zoom. These are perfect for high-trust audiences, premium positioning, and scarcity plays. It's my favorite for when you want to charge luxury prices. You frame it as an exclusive event. If it does well, okay, uh or sorry, I should say it does well for the price points anywhere from $3,000 to $10,000 offers.

Next, you have a 48-hour flash sale. This is perfect for existing products, uh commemorative dates. Okay. So, for example, uh one of the things that you can do with your revenue events, uh you know, we talk about this a lot at one of my uh physical product businesses. I have an eyewear brand called Hills is we actually set up three to four revenue events per year. And you know, these come from my business partners. Um you know, that do incredibly well in their business. Uh you know, tens of millions of dollars a year in their other business. And once again, we set up commemorative dates. So, for example, even in your company, in your info business, you can have an anniversary or like a birthday, okay? And that can be a commemorative date and now that turns into a revenue event. So every year you know you have a 48-hour flash sale on your birthday and as I said that becomes a commemorative date or for some of you guys you're uh tying things into let's say you're helping uh older men in the info space uh with their whatever lo uh lose their dad bought as an example. Okay. Well then Father's Day could be a very good commemorative event or commemorative date and that is something where you can run a 48-hour flash sale and that becomes a revenue event that you run every single year. Or you may just have a really quick cash need. Okay, now as I said, uh these are some of my favorites. For example, uh for Black Friday or if you just need fast liquidity. Only do this if you already know that there's a lot of pent-up demand for an existing product of yours that people are already aware of. With this, you run no events, just direct offer discount.

Next, you have a live webinar. Now, these are perfect for testing waters, uh simple execution, classic conversion. And by the way, these are my favorite for first-time event hosts who just want a proven format with little complexity. You run it as a free event and then you sell a product anywhere from $500 to $2,000 at the end of it. Now, for most of you guys watching, my recommendation is just start with one live webinar. It's the lowest complexity and easiest to execute format revenue event. Now, if you already have a bigger audience and you're a more experienced marketer, then I would suggest going straight into a 5-day challenge. It's my highest converting container and it gives you multiple touch points to build trust and allows you to have multiple pitches from different angles. This way you can convert different segments of your audience each time that you actually go ahead and you repitch and hence why it's the highest converting model.

Revenue events live or die on the runway. Meaning you can't just drop an event announcement and expect to get hundreds of thousands of leads. You need a proper warm-up sequence that builds anticipation like a a Hollywood blockbuster. Here's an example of what you can do. Let's say you're promoting for 14 days before the event. Here's an example seven-part warm-up sequence that I would deploy. Now, you can do this on uh emails, IG stories, YouTube videos, or ideally all of them. Day 14 is the tease, the marketing angle. Something big is coming. The purpose is to create curiosity without revealing the details. Day 12, the problem, the marketing angle, the industry crisis that no one is talking about. The purpose is to amplify pain around your gold vein topic. Day 10 is the revelation. The marketing angle is I'm breaking my own rule. The purpose of this is to reveal the event and frame it as a a special exception. Day seven is social proof, the marketing angle. 1,247 people can't be wrong. The purpose of this is to show registration momentum and create FOMO. Day three, uh the objection handler, the marketing angle. But what if I'm not ready? The purpose is to address hesitations and lower barriers. Day one is the final call. The marketing angle as in day one prior to the event. The marketing angle lasts 24 hours, then it's gone. The purpose is to create urgency and give the final registration push. This is where you're going to get most of your registrations. Day zero, obviously, the door closes the marketing angle. There's 2 hours left. The purpose is to give the absolute final chance and spike scarcity. Pro tip here: Write all seven promotion angles before you write the event content because the runway often reveals gaps in your positioning.

Next, we have the live event execution framework. From the warm-up, you'll get the actual event episodes. The event itself follows a precise emotional journey. Day one is the big opportunity. The emotional state here is excited and hopeful. The content goal: show a big new opportunity. Open loops for remaining days. The psychological hooks: this is achievable for someone like me. Day two is problem amplification. The emotional state here is hopeful to worried. Okay. Content goal: make the current situation feel unsustainable. The psychological hook here is I cannot stay where I am. Day three is the solution framework. Emotional state is worried and and that and impatient. The content goal here is presenting your methodology as the answer. Open cart for the offer. Psychological hooks: This is the missing piece. Day four is the implementation road map. The once again the emotional state here is going from impatient to confident. The content goal is show them exactly how to succeed through your offer road map. The psychological hook here is wow I can actually do this. Day five is summary and repitch. The emotional state here is confident and decisive. Content goal: Sum up the main points of the promotion and present your program as the obvious next step. The psychological hook here is I need to act now. Some now sorry I should say let's go over some critical success factors: End each day with a cliffhanger. Give homework that creates investment. Layer in social proof throughout and do not wait until day five to sell. Okay, this is very very important. If you are doing if you are doing a one-day live webinar, you basically still go through the same emotional journey. It's just all condensed down into one longer content piece instead.

So, let me show you what is possible with your first ever revenue event. And to do that, I'm going to open up the numbers. I'm literally going to show you the numbers for my first ever revenue event that I ran. So, just to give you some context here, back then, my videos were getting about 7 to 13,000 views on average. I had one outlier that got 39K and two that got over 15,000 views. So, I'm sure a lot of you guys who are watching here today had way more views or currently get way more views than I was getting back then. Now, for that event, I captured 13,000 leads. And you can even see my lead sources right here. I've literally just uh showed all them. Uh as you can see, now the conversion rate on my landing page on my registration page was 43%. I said uh this is the page I invested in total 22,000 um uh £22,000 330 22,331 at 2 pound50 cost per lead.

Now, here is the final uh revenue event stats: Uh we had uh 43% uh conversion rate on the landing page. So that's uh 13,000 leads. We had a 3% conversion rate on the product. Okay, so that was £397 buyers. The total gross uh cuz the buyers was in uh uh dollars. The total gross amount was £296,000. The estimated costs on ads uh was £22,000. Okay, so uh £296k in uh revenue, 22K in cost. The net profit was 273K. Okay, so £273,000 from 13,000 leads. And again, you can see I did this without having a huge number of views or anything. If you do that four times a year, you are in the upper class of info already. And the thing is the natural tendency is for these events to grow over time because of the flywheel content system that we implemented in phase one and because of what we will do in phase three.

So with all of that, okay, with that huge compound effect, you get immediate cash surge: challenge attendees become more warm audience. Okay, so maybe they don't buy in this event, but they'll buy in the next one. Non-buyers get retargeting uh pixels. Uh social proof content for the next quarter. You also have a proven angle for your flywheel VSSL. One event, okay, one event, but many compounding returns.

Now, let's go over the execution timeline as well as team roles. Success in month two requires military precision. Okay, so here's your 30-day execution calendar. Week one is your asset creation. Your marketing team writes up the seven-part warm-up sequence, scripts the webinar, and sets up time form for your business intelligence. Your design team creates a registration page as well as the image ads. Your content team edits the ads as well as promotional assets. And then expert, okay, aka you, you actually record the ads. And that's pretty much all you have to do. And by the way, you don't need a huge team to run these. When I ran that first event you just saw, I had one person on my content team who's now my chief content officer, Tristan, and one person in my marketing team who's now who's now my chief marketing officer, Luis. So, I had a two-person team and I ran my first ever revenue event at what almost uh £273,000 profit, which is what, like almost back then 350, $400,000, something like that. Uh, now week two is launch, testing, and optimization. Monday, you want to launch a small test ads to a warm audience. Make sure to push the lead score back into Meta with the conversion API. Wednesday, you're going to A/B test registration page headlines. Thursday, you're going to start optimizing for qualified leads based on survey answers. Friday, you're going to finalize the seven-part sequence based on engagement. And then on the weekend, you're going to rehearse for the actual live delivery. Week three, you're going to do lead capture blitz. Okay? What this means is day 1 to 3, run uh runway emails, one uh 1 to 3, your organic promotion. Days 4 to 7, you're going to scale winning ads. And then runway emails 4 to 7. Week four is event delivery. Okay. Day one, live challenge, offer presentation, and cart open. Day 2 to 3, awareness stage, making everyone in your audience aware of the offer. Day 4 to 5 C uh cart close sequence as well as hammering urgency. And with this, the first successful event is done. Cash deposits are filling up and the warm list grew significantly. As I said, by the way, with your revenue events, you're not you're not you're not selling your entire audience. You're not liquidating your entire audience, you know, there and then. The truth is for a lot of people, you know, for every person that bought, there was 10 more people that you brought them closer to buying. And you know maybe for right now you know they're not at the right stage of their uh business their journey whatever it may be uh to actually uh execute and become a customer of yours but they will be and that next event you know uh there's a very high chance that you'll actually you know you already brought them one step closer to becoming a customer.

And here's the most important uh part by the way that surge was just phase one. The real magic happens in month three when we take this successful event and actually turn it into a flywheel VSSL that attracts a new audience while making them aware of your product and selling them. Month two funded month three. Month three scales forever. And now we also have the exact business intelligence system that tells Meta, find me more people exactly like the ones who just bought. We just acquired all the data to understand how each uh uh answer actually impacts conversion rate. So that way next time you run an event, you know exactly who your best leads are. So let's turn this successful campaign into a single VSSL with the potential to generate millions on evergreen.

Month three is your evergreen engine plus YouTube ecosystem. And here is how we turn a one-time surge into a forever funnel. Here is what month three builds: It builds a self-liquidating evergreen VSSL that runs 24/7 365 inside YouTube. And that is the biggest detail most people miss about the system. Uh we also build an internal linking ecosystem that creates a rabbit uh it creates rabbit hole sessions as in they literally just go down the rabbit hole of all of your content. That brings algorithm-powered traffic that cost you zero in ad spend. And this is all the foundation that supports 7-figure growth. By day 90, you'll have your you'll literally have YouTube paying you to find your next customers while you sleep. So like, think about how insane that is. You're literally getting paid YouTube AdSense to be brought customers on autopilot as you sleep. It's insane. Okay, that is the YouTube native VSSL strategy.

Here is uh where we actually break every funnel, sorry, every uh rule uh in the book. Traditional approach: VSSL lives on a landing page. Okay, this is the the the traditional approach. Every VSSL lives on a landing page. You buy uh you actually spend money uh for traffic and you buy traffic to it. Our approach: The VSSL lives inside of YouTube and the algorithm feeds it for free. Why this works? YouTube rewards session time and every time you send people to an external video, it actually penalizes you for breaking that session time. So, if you have an external link on every single YouTube video you have, you're never going to get rabbit hole session times. That is why your videos don't get recommended and you never seem to break the ceiling with your YouTube content. On the other hand, when viewers watch 1, 2, 3, 4, 5, 10 plus of your videos and and then, by the way, they always end up watching your VSSL after because all your other videos linked to it, YouTube thinks, well, hold on a second. This video seems to be extremely good because everyone keeps watching it after they watch all of uh, you know, this individual's other videos. The result is your video gets algorithm distribution at zero cost. We're basically hacking the algorithm here and then your YouTube literally just keeps pushing and pushing all of your content.

Now, to do that, it's very important that you have a positioning shift. Instead of watch my sales presentation, it becomes my most comprehensive training ever or hey, watch this video uh that's gone the best feedback this year if you're curious about the next step or blah blah like you always want to link it back to the video that you're talking about. Instead of a funnel step, it is your flag a flagship content piece. Real example: My main VSSL has almost 10 million organic views and I had over a 100-odd videos linking to it. So, it was just inevitable that people would watch it and the algorithm would promote it. Google paid me 256k in AdSense to run what's essentially a sales presentation. That is a negative customer acquisition cost. I hope you guys understand how insane that is. That VSSL generated $20 million in sales. So basically you can say profit plus all of the qualified audience I built which I then liquidated at a later stage with the revenue events after and that is how the real money is made in this industry: the flywheel via cell construction. Okay, now let's get into how to actually execute on this. Remember your gold vein topic from month one, the one that crushed it in the revenue event, that becomes the topic of your YouTube flywheel VSSL. But here's the critical difference: Your revenue event was a live experience. And with a live experience, you have urgency, scarcity, that community energy. Whereas your

flywheel VSSL is a comprehensive masterclass, deep value, soft transition, educational positioning.

For example, if I were to turn my last event into VSSL, month two, uh, month two challenge is five days to build your first digital product. The month three VSSL would be how to start a, uh, how to start selling digital products from zero in 2025. Same core content, but built in a YouTube-optimized format instead.

So, sorry guys. There we go.

Now, here is the uh, VSSL specifications for YouTube length. I recommend 30 to 45 minutes because YouTube actually rewards longer watch times. Title: educational, not salesy. Okay. Ultimate guide to, as an example. Thumbnail: value focused, not clickbait. That's not the sort of audience that we want here. Structure: 80% teaching, 20% transition to the offer. The call to action is pinned comment plus description link.

The psychological frame behind this is simple. Get the viewers to think this is the most valuable free training I've ever watched. So just imagine his paid program. Then there, that is the internal linking architecture. This is really where the magic happens because every video becomes a traffic source. The flywheel architecture is you create 15 to 20, uh, 15 to 20, uh, um videos in month one. Okay. So we're going to change the description and we're going to add pin comments to actually link to the flywheel VSSL.

Now for the flywheel VSSL, this is the only video in your channel, uh, channel that actually links to an external page, which is your sales page. Now for future videos, all of these future videos link back to the flywheel VSSL.

Now, here is how to implement it. End screens. Okay, these last 20 seconds of every video. Primary slot is your flywheel VSSL. Secondary slot is related topic video cards. Okay, 3 to 4 minutes into every video. I want, uh, let's say, uh, you know, you're trying to pitch it. Want the complete system? Watch my full training here. And then you link directly to a flywheel VSSL.

So, for example, in all my videos, I like to say, you know, let's say it's something about like self-development. And I go, you know, and now that you've learned the seven productivity hacks, you know, what do you do with all this free time? And the next people question people start to ask themselves is how do I actually start an online business? Well, I created a video, blah, I created my most well-received video this year, blah blah. And then link in the description. Guys, once you're done watching this, don't click away yet. Go ahead and watch that because once I solve the problem of, hey, you know, I have, uh, I'm far more productive now because of what I'm teaching you in this video. The next problem you're going to have is you have so much time, but what do you do with all that time? And that's where I show you how to build an online, you. So, you just tie it into, uh, the topic of the video you're talking about.

Next is the pin comments. Okay, this is a top comment on every video and this links the VSSL. I always like to have a CTA that relates to the video that they're watching. For example, if they're watching, uh, uh, my seven, uh, top books to become a millionaire, I would have a pin comment that goes, "This is how I started making 10K a month." When I was reading a book a week, the secret is to make, sorry, the secret to make this work is to make it very open-ended to actually drive curiosity.

Next is your, uh, video description. So, it's going to be the first line always and it's going to link to VSSL and it's literally just going to have the same copy as the pin comment. The result is every video you publish pushes traffic back to your flywheel VSSL.

So, here's the action plan to put month three into practice. The YouTube algorithm has one job: Keep people on YouTube. So, when your videos create longer viewing sessions, YouTube rewards you with free distribution. Here is our optimization strategy. Week one to two, upload an inner link. So, upload the flywheel VSSL as a regular YouTube video. Then you want to add end screens and cards to all of your month one videos. And then you also want to update the descriptions with VSSL links. Week three is three to, uh, sorry, week three to four is algorithm feeding. So here you want to publish two to three new videos linking back to VSSL. You also want to engage heavily in the comments to boost the engagement rate. You also want to share across social platforms for initial velocity. Your target here is 6% click-through rate from, uh, um, views to impression.

Next is, uh, is weeks five, uh, to 8. Now, this is session optimization and scaling content production. You're going to analyze traffic sources in YouTube Studio. You're going to double down on videos driving higher session time, so CPMs and views. You're going to film 5 to 10 more videos mining the same gold vine, uh, gold gold vine gold vein, uh, with slightly different angles. Example, I figured out that millionaire habits was one of my my top, uh, sorry, I should say one of my top topics that drove traffic to my flywheel song. So, I started minefield farming that topic with slightly different angles. So here are some of the angles that I actually use and some of the variations: Three habits that made me a millionaire by 18. Seven habits that made me a multimillionaire by 21. Five simple habits that made me a millionaire. I only got rich after applying these seven habits. Five habits keeping men weak. Because what will happen is if one video on the topic performs, the likelihood of that, uh, the likelihood is that more videos on that topic will also perform just as well if not even better. And that is a YouTube equivalent of duplicating a good performing ad, uh, in order to scale it from there. What's going to happen is your channel will, will start scaling quickly because you're going to start getting more and more views from recommendations on top of the views that you're already getting from search. And with that, month three is complete.

The result is you have built in 90 days what most marketers dream of: A self-sustaining traffic and conversion machine, a YouTube machine that literally runs 24/7 without any ad spend, gets promoted by YouTube's algorithm, converts viewers at 3 to 4x higher rates than cold traffic, pays you, pays you AdSense money while generating sales as well as creates the foundation for infinite content scaling. The beautiful part is the VSSL becomes your content hub forever. Every future video can reference it. New every new revenue event can be built on it. Every piece of content becomes a traffic driver to your money video.

Month four and beyond, you're going to film two to three videos per week all linking to the VSSL. You're going to run revenue events, uh, uh, number two with five times the a larger warm audience from everything that you've been doing prior to that. You're going to optimize for lead A and lead B's based on your business intelligent insights from the last event. And you're going to scale to multiple VSSLs covering different topics.

By the way, let me show you the result of actually having the system running on an ongoing basis. I went from 20, 24,000 views on my first event to on, uh, the next one a year later 188,000, the year after and then you know the next one after that, uh, we got almost, sorry let me pull up again, we got almost, uh, what was that? 3.7 million views. That's insane. Okay, that's ridiculous. Okay, this is how quickly this system scales, all of it by following this blueprint that I've handed, uh, to you right here today. So if you are struggling with low engagement on your content, increasing cost and decreasing margins and conversion rates, and you can't seem to get out of the plateau that you've been hitting for months now. All of this is because you lack proven predictable systems to run your info business like the ones that I just showed you. And now that you have the 90-day plan to fix that problem, uh, and you're good to go, basically.

So, uh, last thing on this section, I just want to sum it up. Okay, month one, we're going to do 15 to 20 videos that create topic authority. Month two, we're going to run a, a revenue event that proves your expertise and also collects cash. Month three, we're going to create your VSSL and it becomes this becomes your greatest hit, okay? And the greatest asset that converts people literally 24/7. Month four, we're going to get the algorithm to promote your content to qualified audiences. And now you just have to keep repeating the cycle, okay? More content and then and in, you know, literally 1 to 2 months, you can already run your next revenue event. By then, you're going to have so much pent-up demand from everything that you're doing here, and you're gonna have so, you know, such a, a, a bigger lead pool for you to actually liquidate your audience and bring in a hell of a lot of new customers.

But I want you to understand this is what separates the pros from the amateurs. Most people hit this point and then they think they're done. You're not, okay? The pros take this foundation and compound it with systems that run the entire operation without them. Because listen, you cannot personally respond to every comment. You cannot manually upload every video and individually manage every single, uh, conversion. You need the right people and the right operations that scale the YouTube machine to seven and eight figures while those three sprints loop.

Okay, two quieter lanes start compounding underneath. Okay, this is like I know I said oh this event we cover some, you know, boring nerdy stuff, but like the next two ones ops and talent, like I know you guys like, well, like this is actually the gangster stuff, okay? Because this is the stuff that means that you can do this, uh, you can run this entire operation, entire system for years and years and years without ever getting burnt out. The biggest risk I see in the info business space is so many people just get so burnt out. They're like they do it for a year, two years, three years, and then they're like, I can't handle this anymore. This is too much. I can't take this. The workload is too intense. Okay, so with these two things, this is how you actually can run it for years and years and years.

All right, so lane one is a talent track, our talent acquisition funnel. A players slide in, C players auto eject. Within two cycles of this plan, your name disappears from any daily task list.

Next is the ops tracker. Every feeder clip, every launch email, every refund policy becomes a living SOP. You build the library once and it saves you hourly bleed forever. Ops is your oil. Talent is your pistons. Without them, in the engine overheats no matter how good the VSSL and no matter how good the marketing is.

Okay. Now, while those three sprints are running, there's a quiet revolution happening underneath them. Because here's the brutal truth most founders refuse to face: You're the bottleneck. Okay? You've made yourself the bottleneck and you simply can't scale because of you. Every time someone slacks you, quick question. I remember like I have PTSD from back in the day when, when I used to get that, you know, before I actually implement all the stuff, you know. Hey, quick question. Every time you get that, you are the final approval on a decision. Every time you jump into a project just to help out, you are capping your business at your personal bandwidth. It drags your hourly value back into amateur hour. The talent acquisition funnel solves this permanently. By month six, your name disappears from every task list.

So, let's run a very quick 30-second diagnostic here. How many of these sound familiar? Uh, sorry, familiar. Familiar, I should say. Uh, your team asks you what to do instead of telling you what they are doing. Okay. Your team doesn't respect you and are not committed to your company. Nothing moves unless you are directly involved. You are attending every meeting or projects just stall. So, you're forced to attend every single meeting. And team members need quick questions answered 15 times a day or you are still the one who's approving every single piece of copy, you know, approving designs, reviewing ads, all this stuff. You are the bottleneck to the business. If you checked at least three plus of these, congratulations. You have built a job, not a business. And all of those problems have one root cause: You are hiring helpers, not A players.

The math is simple. Your buyback rate is the total revenue divided by 2,000 hours per year. Okay? That's roughly a 40-hour work week for 50 weeks of the year. Okay? That is basically your buyback rate. If you were doing $500,000 annually, your time is worth about $250 an hour. Meaning every task under $250, $250 an hour you touch is theft from the strategy, from the vision, and the growth. So the goal here is to take your personal task list down to irreplaceable activities only. And these irreplaceable activities are vision setting, high-level strategy, key relationship building, content creation if you're the face of the brand, and final decision making on major initiatives. Everything else gets delegated or eliminated. I like to think about it in terms of leader versus lever. Okay, a leader sets the vision, approves plans, uh, records content, and by the way, that should still be less than 10 hours of work a week. A lever writes, uh, copy, uh, edits reels, launches ads, and that's where the real hours of work are. And by the way, you should not be involved in any of that. Leaders say, "What's the plan?" Levers say, "Here's the plan." Our talent acquisition funnel manufactures levers. Okay? Uh, whereas, uh, with an A player funnel, you graduate from leader and plumber to just a leader.

So here's how we actually find the right A player levers to turn you into an actual leader by following a three-stage hiring funnel. It's funny because whenever people talk to my team, they get super impressed of how committed and professional they are and they always ask me the same question: How did I do that? Okay, for most people in, in the info space, they can barely get their team to behave properly and get things done on time. And there's a reason for that. The reason why your employees misbehave and disrespect you is because you didn't teach them how to behave in the first place. You did not start your relationship from a place of respect. How do you do that? Okay, it all starts with your hiring process. The way we structure our hiring process is very meticulous. So that way, not only do not only do we find the most qualified candidates, but throughout each step of the process, we, we teach them exactly how they should behave to become a great employee and fit our culture. And by the way, I want to make something clear. You know, there's no right or wrong. I'm not sitting here. I'm not I don't want to sit here and pretend that we're on a pedestal XYZ. You know, maybe the way that we behave will be, you know, absolutely abhorrent in a different company and we would get fired. I'm just telling you the way that they should behave in terms of the environment and the container that we've created. Aka that is our company. Okay. So, I want to make, you know, there's no right or wrong. I'm not trying to sit on, um, you know, I'm not trying to sit on a pedestal or anything like that, but of course every company has a culture and they need to be able to fit into that culture, the mission, v, vision and the values. Okay. And by the end of the process they are extremely committed to the company and understand the dynamics. Whenever someone needs to be dismissed from the company for behavioral issues, you know that's pretty much always, uh, the case, uh, they were an employee who for some reason we decided to hire without them going through the typical hiring process. It's happened over and over and over. Literally the only people we've had to dismiss from the company didn't go through the, uh, the traditional hiring route. Okay. And you know we see the results of that. While the ones that went through the hiring process hardly almost never ever have any sort of behavioral or commitment issues. It got to a point where, where we just, you know, we simply learned the lesson: We don't hire someone without them going through the hiring process first. In fact, my team has hired people who knew they were most likely going to be, um, who knew they were most likely going to be among the final candidates before even going through the hiring process, but they still ran the entire thing. So, just so you guys have an understanding, like we already knew they would be one of the top candidates, but we still made them go through this entire process. Firstly, for the employees being hired, it feels, uh, you know, it feels like that they actually learned earned their position, okay? And they earned their stripes to get there. Second, it teaches them that they always have to earn their work and go the extra mile in everything they do. This is a very nice dynamic to have.

So, here is how this process works. There are three steps to our tail acquisition funnel. Number one, attract: a job story that repels clock watchers. Number two, disqualify: 95% of applicants self-eliminate. So that way you don't even need to. And sorry, uh, let me pull the last one. And third is fit. Okay, so team scored assignment. They prove initiative before day one.

The three-stage talent funnel. Stage one, attract. That is your job post. Okay, as I said, this is compelling job stories that repel time wasters. It's posted on five plus platforms simultaneously. There's a referral incentives for current team members. So, we actually do that and the target is 100 plus applications per role within 7 days in my case. You know, sometimes that can even become thousands per role and you know it's, it's like we've got this down to science at this point. Okay, but you need to understand that, you know, 100 plus is more than enough already.

Stage two, disqualify. Okay. And that is your application form. Auto disqualification via smart type form logic. Skill-based assessments. Now obviously this depends, this varies, uh, depending on department. We have team scored evaluation not founder dependent and the target is 95% of applicants actually self-eliminate before we even get to the next round.

Stage three is fit and this is where we actually check for culture fit. So culture fit interview focuses on values and alignment. 30 60 90-day scorecard system. The target is A players who stay two plus years. The result you is you will always have two to three qualified candidates in your pipeline for every single role that you hire.

Next we have the auto DQ type form system. This is where we separate the wheat from the chaff automatically. Time zone compatibility question: What time zone are you in? For us we auto-DQ if the time zone is any further than Dubai. Okay. So that means any further east than Dubai. You know this is simply due to the way that we run our team meetings. Okay. We know it's impossible to work with anyone outside of a certain time zone. Okay, because as I said just the way that we run and, and you know the hours that the people work in our company, you know, we just need to make it work as a remote team. The rationale is communication friction kills remote teams. People need to show up on team calls.

Next is availability requirement question: Can you work full-time 40 plus hours per week? It's an auto DQ if they say part-time or contract, uh, contractor only. Rationale for us is we only hire full-time team members. You're never going to get committed employees if they're working multiple jobs at the same time. It also makes you think twice before hiring someone you don't really need because you will need to pay a full-time salary.

Next is value alignment. Okay, question: Pick the three values most important to you in the workplace. Auto-DQ if they miss our three core values. Rationale: skills can be taught, values cannot. And whenever we asked that, we had those values listed out in the application video that they needed to watch before applying. So, they should know what they are at this point.

Next is portfolio/work sample question: Submit three examples of your best work. Auto-DQ if obviously there's no submission or low-quality samples. Rationale is quite simple: If you can't follow simple instructions, you're not an A player.

Next is we have the secret attention filter. So we have some hidden instructions. Basically in, in a sense we're almost trying to trip people up here. So include the unicorn emoji in the last answer of your application. If they don't have it, uh, we, we actually auto disqualify them. Once again, the rationale here is if they miss that, they are not attentive to detail. The beauty is 70 to 80% of applicants literally self-eliminate before you even need to speak to them, which saves a lot of work and trying to choose between nearly every identical application at times. Then we have smart automations that take care of all the candidate, candidate management.

Uh, process for us. For example, let's say I want to take a candidate's application and move it to the test phase. All you need to do is change the status column to "advance to test." Right away when you do that, the system fires an email, and the candidate receives a brief. Or if I change the application to five stars, the system fires an email that automatically prompts the candidate to schedule an interview, and this interview is always with the department head. I never need to jump on interviews at this point.

The applications that pass a Typeform face a practical skill test that is basically a real project scenario—you know, not anything hypothetical—like a real project scenario, specific deliverables required, quality standards clearly defined, and a 48-hour deadline to complete said task. For example, for an editor role: Edit the provided clips into a 3-minute sit-down video on how to sell digital products as a beginner. Include captions, 3D animations, brand-appropriate music, and a clear call to action. Upload to a private YouTube link, or unlisted YouTube link, I should say.

Then our own editors actually score each application. So we use a team scoring system. They rate each submission one to five stars across technical quality. How does it meet the brief requirements? Creative excellence. How does it stand out from typical work? Brand alignment. Does it feel like our company created it? As well as communication clarity. Is the message crisp and compelling? Then we also have an advancement rule: You must score four plus stars from a majority of reviewers. Okay, so if you score less than four stars, then you're simply not going to get to the next round.

Now, the reason why this works is it tests actual job skills, not just interview performance. The team buys into the hiring decisions. Okay, so they actually choose their future colleagues. And I love this, you know, the fact that like when someone gets hired, like everyone in the team knows like we collectively hired them together. So they know that they were hired based on merit, not based on any politics or anything like that. It also eliminates founder bias from the selection process. And A players want to be evaluated by other A players.

Now, here is what separates our talent system from typical hiring. We don't just hire employees; we build a championship team. So just so you understand what I mean by this, 47 team members completed a marathon together, this is what, 18 months ago. Recently, 32 completed a Hyrox. Okay, this is a functional fitness competition. We have an 89% retention rate over 24 months. And we have zero quiet quitting. You know, people in our company, they ask for more responsibility, not less.

So how do we build this commitment? During hiring, we actually want to share our championship team expectations upfront. Ask, "Are you looking for a job or a mission?" Show videos of team events and culture, and also self-selection. You only want people excited about high-performance teams because of this. Okay, so in a sense, we almost want to make it seem like we just want to share the DNA and the nature of our company so well that you know most people will think, "Well, damn, this is batshit crazy," and then you know a small percentage of people will be like, "This is amazing; I want to be a part of this."

We make it very clear when hiring: There are weeks when you are going to work 16-hour days, seven days in a row. And there's also weeks that you're going to work three hours a day, just a few days of the week. Okay? There will be days where you work 16 hours a day, and there will be days where you work 3 hours a day. And just like I expect you to work the 3-hour days, enjoy the rest of the day, I expect you to put it all up for 16-hour days. So what I tell my team is like, "Listen, I'm not going to hold against you if there's only an hour of work a day," okay? I don't want people to fabricate or come up with work or, you know, magically appear with random work, busy work that doesn't need to actually be done. If you need to work an hour a day and that's it, do it. That's cool. But when there are 16-hour day work shifts to put in, I also don't want that to be held against the company. So that's the culture, and we make that very clear for people. And you know, most people love it. Okay? They're like, "Okay, I know that when I'm working, it's because there's actual work to be done. I'm never doing just busy work." Because a lot of, you know, organizations, it's like you work 40 hours a week, and you have to prove that you do all this BS fluffy work, whereas for us it's like, okay, it's either like relaxation, as in like, you know, compress this week, or it's like go, go, go.

Now, during the onboarding process, we have the 30-60-90-day performance scorecards with clear expectations. We always pair new hires with A-player team members so that way they learn exactly how they should perform and behave from the best possible role models. Now, during employment, employees are given a lot of responsibilities from the get-go. So they feel a big sense of importance inside the company from day one. We set challenges, by the way, that have nothing to do with work. So as I said, we've done a marathon, we've done Hyrox. Our next company challenge is actually boxing. So everyone's boxing against a professional fighter, and actually sparring. Uh, so yeah, we're not boxing each other, cuz you know that could get awkward. But everyone, including myself, is boxing against a professional fighter. And I believe after that we set a new challenge; we're going to climb Mount Kilimanjaro as the next company challenge.

Now we also have a "better everyday" channel on Slack to celebrate daily wins. The result is we have team members who compete to contribute more—contribute more, not do the minimum.

And here is how the talent acquisition system runs parallel to your content event VSSL. Week one is the system setup. You create job story templates for your three most needed roles. You build Typeform auto-DQ surveys. You set up Monday.com hiring pipeline board. Now, in terms of your actual time input, this is about four hours of total setup time.

Week two is the first RO launch. Post your first job on five plus platforms for this. You want to process applications through a Typeform filter. You want the team score assessments. Now your personal time will be about 2 hours to review the finalists.

Next, you have culture integration. You want to hire and onboard the first most needed role. You want to document their first 30 days for future hires. You want to start building the 30, 60, 90-day scorecard templates. Now, in terms of your time input, it's about 3 hours for you to accomplish this.

Week four is pipeline expansion. You want to launch your second role posting. You want to refine the Typeform based on the first round learnings. You want to begin building referral incentive programs internally in the team. And once again, that's about an hour of your time.

Week five is automation and scaling. You want a full pipeline running for all key roles. You want your team handling 90% of the hiring process. The founder should only be involved in final culture fit interviews if needed. Once again, you know, by the time I speak to someone, I know my team has validated this person can do the role that we're hiring for. So for me, I'm just looking at like, is this a culture fit? That's really the only time I will ever get involved. And by the way, at this point, to be honest, I don't really even handle any of the hiring process. My team is that good. Once again, for each candidate, it's about 30 minutes of your time input.

By day 90, you have A players handling operations while you focus on strategy. Most founders think A players are expensive. That's backwards math. Option A is hire three C players at $40,000 a year each. You know, you're going to spend 120K a year on four C players. And what's going to happen is there's going to be required constant oversight on your part. You're going to have to spend 15 hours a week managing and fixing things that they break. The hidden cost is missed deadlines, subpar delivery, and reworking everything. And the true cost is, you know, hundreds, quite frankly, hundreds of thousands of dollars a year when you factor in your founder time—aka the cost of them as well as your time input.

Option B is hire one A player at $80,000 a year. You know, whether that's $80,000 or, you know, whatever the number is. Obviously, everything is very dependent on where you are in the world. I'm just using examples here. You know, that's not to say these are the exact amounts you should be spending. Now, the output quality way exceeds expectations consistently. You know, you might need to spend two hours a week for strategic check-ins with A players. The hidden benefits is proactive improvements. They do better work than you would do yourself, and they also mentor other team members. A players do not cost more; they cost less while delivering more. Plus, A players attract other A players. C players attract other C players. So the choice is yours: Build a championship team or manage a daycare center. And I say that in the most respectful way possible. Please feel free to drop in the comments below which one you prefer.

But I can tell you the other thing is like people who really are good at what they do and really enjoy doing what they do, like they want to work with other people like that. Like I can tell you right now the biggest thing for A players, it also isn't the salary because they know that they'll always get paid well or compensated well because they understand the value they bring to a company. For them, the biggest thing is just like, "Do I work with other people where if I'm going to go and I'm going to hunt every day, these other people will hunt with me?"

Now the talent acquisition actually runs in parallel, and that actually means that something magical happens by day 90. Your name actually disappears from the task list while your content event VSSL machine prints you money. Your A-team players handle video editing and publishing, script writing for videos, ads and marketing assets, email sequence management, customer support and onboarding, analytics tracking and reporting, media buying, project management, and coordination. They manage all of this stuff. Okay, you focus on only what you can do, which is strategic vision and direction, high-level content creation, key partnership development, and major decision-making. Okay, this is all you do. You basically go from chief everything officer to actual CEO. You know, a lot of you guys, like I'm just going to call how it is. A lot of you guys call yourself CEO, but you're just chief everything officer. Okay? You basically, in the nice way possible, like you're basically just a babysitter to your team. Okay? And you don't want that. Like that is why a lot of people, I see it time and time again. People in the info space, they just burn out. Okay? Even if they're making great money, they become the biggest risk to business because they're just doing everything. They're so tired. Okay? They have no energy to do anything else, and they just give up. Sometimes they'll even drop a million or 2 million or 3 million or sometimes even $10 million a year businesses just like that just cuz they're done. Their central nervous system is fried. It's [ __ ] Okay? They're just like, "I don't care how much money I'm making. I just want to get out of this." Okay? And this is why you need to implement these systems. And this is why this is actually the real gangster stuff.

So with that being said, talent is only half the equation. Even A players need systems to operate at peak efficiency. And this is where our operating system comes in—the invisible infrastructure that leads your championship team to perform like champions. So let me show you how we built an operation where hundreds of tasks execute flawlessly with zero founder involvement. We have the talent acquisition funnel, and that brings you A players. But even A players can't perform miracles without systems. And here is the difference between a team and a machine. A team needs you to coordinate, manage, and troubleshoot. A machine runs itself, optimizes itself, and scales without you.

So, for example, this is a screenshot from our last revenue event project board. We have 347 tasks, 23 team members, and a 90-day execution window. My name, by the way, appears on absolutely zero tasks. Not because I'm lazy, but because the operating system makes me redundant. It makes me superfluous. Okay? I don't need to do anything. If I did something, I would actually be doing more harm than good. Okay? Cuz this system runs without me. On the other hand, most info business systems look like this: Team members ask, "Uh, what now?" The founder decides, and the team member executes, and the founder reviews. Okay? The founder. Everything flows through you with this system. Okay? That's why you're a bottleneck. That's why you can't scale. And more importantly, why you can't scale. That's also why you get burnt the [ __ ] out and you leave this industry. This is not a system; it's founder-dependent chaos. The system is that nothing moves unless you do. Quick questions interrupt your deep work 47 times a day. Project stalls waiting for your approval. Team members are afraid to make decisions. And you are working in the business and never on it. The root cause is your team has processes but no operating systems. Processes tell people what to do. Operating systems tell people how to think, decide, and act without you.

The transformation we're building here is very simple: Building the operating system, and everything flows through here. Team members check systems. Systems provide guidance, and team members execute based on that. Okay? And the system tracks the progress. Your role shifts from bottleneck to architect.

So let's talk about the SOP or orchestration layer. Most info businesses have SOPs buried in Google Drives that nobody reads. Okay, they'll spend like 5 days building out all these SOPs that like no one even looks at. We build SOPs into the workflow themselves. For example, the revenue event launch sequence. The traditional SOP approach would be a 47-page Google Doc titled "How to Launch Events." Then team members hunt through the document during execution. Half the steps get skipped or misinterpreted, and then the founders step in to help and become the bottleneck. Again, our operating system approach is different: The Notion task force board with an entire scope and task sequence. Each task contains micro-SOPs with exact instructions. Dependencies prevent step three until step two is marked complete. We have a real-time dashboard, and this shows the progress without founder oversight, and we have clear task owners for every single task and asset, and are always one single neck—or sorry—you know, every single task there is assigned to a person, and there's a responsibility. Okay? Now, if any task is the responsibility of more than one person, it becomes no one's responsibility, and that's what I was trying to allude to earlier when you see your name and a picture there on the task, and you will know that everyone is looking at it and asking about the progress on that task on the weekly task force meetings, then you can bet it will get done. Okay? Someone owns that task. Someone owns that task, and everyone knows that they're the person that owns that task. And trust me, when people know and there's that culture of an A-player championship team, you don't want to be the person that's, basically, you excuse my French. I don't know why I always say "excuse my French," and then I probably swear multiple times already before this, but like you don't want to be that person that's [ __ ] up for the rest of your peers and the rest of your colleagues. So this is why we do it in this way.

Look at this asset, for example, the capture page task. As you can see, Vitor, who's my head of marketing, writes the copy. Luis, my CMO, reviews it. Jonathan, my ops manager, creates a HubSpot form page. Sahad, my designer, creates the project on framework, designs the page, and creates the variations. Vitor sets up the domain DNS settings. Kieran writes a confirmation email copy. Luis approves the confirmation email. Jonathan creates the automation. Javier, my media buyer, implements the conversion tracking. Vitor gets the WhatsApp API welcome messages written and approved. And then Jonathan sets the WhatsApp API welcome automation. At no point do I have to touch a single task in this flow. And it's like that for every single deliverable in this project taskboard. And that is what is, and that is what an efficient operating system does for your company. So Notion really becomes our business operating system—not just project management, full business orchestration.

So let's look at this board. One, this is a content production timeline: 8 to 12 weeks of content planned in advance. Video edits are assigned based on team capacity, tracks from script to filmed to edited to published. The KPI tracking is videos per week, completion rates, and performance metrics. Then next we have our revenue events calendar. We have four events mapped across the year, and each event spawns 300 subtasks automatically anytime we duplicate that board. Dependencies ensure proper sequencing, and then we also have resource allocation, and this prevents the team from overcommitting. Next, we have our CRM automation. This tracks every customer from lead to buyer to success. It auto-creates onboarding tasks when sales complete. We use Close.io for high-ticket and HubSpot for mid-ticket. And then we also have retention optimization. So this is proactive intervention, not reactive firefighting. Next, we have the team performance dashboard. Individual and team KPIs tracked in real time. Capacity planning prevents unrealistic timelines. This is actually super important. Performance reviews automated from task completion data as well as culture building. Transparent metrics. People know if they're doing well or not rather than having those difficult conversations. Okay, rather than having—or sorry—this turns those difficult conversations into rather easy ones because it's just all there for everyone to see. The result: Every aspect of the business has predictable workflows that execute without founder intervention.

Next, let's talk about the zero-touch project execution. Here is how a complete revenue event executes without founder micromanagement. This is triggered 90 days before the scheduled event date. So day 90, or day minus 90, I should say, we have the event master task database, and this basically gets created. So this master board gets created 90 days prior. Now this generates all 200 to 300 subtasks with dependencies. This sets team member assignments based on specialties. The CEO and CMO reassign task owners based on current workload. Now, my involvement in this, or in this example your involvement in this, is literally zero.

80 days out, we have the conception phase. The team goes over a debrief from the last event. The team fills out the project charter with event positioning, projections, budget, offer, and event format to kick off the projection. Designers start working on event branding and registration flow. Next, the content team actually schedules recording based on the content calendar and scripting deadlines. The marketing team starts working on scripting ads and live session content. Once again, the founder involvement here is about 30 minutes of just strategic review.

45 days out, we have asset production. So all ads are recorded and edited. Registration flow is live and completed. The WhatsApp groups are all set up. Workbooks for each live session are scripted.

30 days out, we have the testing and optimization phase. So these—this is where the A/B testing campaigns are launched. The performance data flows into the business intelligence dashboard on Looker Studio so that way the team can see the entire data. The winning variations are selected based on statistical significance as well as lead scoring data. Once again, my involvement, or in this case your involvement in this, is literally zero.

T minus 14 days, we have the launch preparation. All assets move to the ready status or auto-flag for urgent attention. Organic lead capture is deployed at full steam. Scripts are sent over to designers to create slides. Backup plans activate if any deliverables show red status. Founder involvement in this is about 15 minutes.

Now, uh, days uh, Z uh, you know, the 5 days before the event, we have the event execution. All emails and WhatsApp messages uh, send on predetermined schedules. The live streams are set up, tested, and approved. Rehearsal of live presentations. The sales team is already at full steam hitting the best leads. Founder involvement is content delivery. So my involvement, for example, in our last event that brought in well over eight figures was about 6 hours. Well, I guess you could say 6 hours of presentation, maybe like an hour and a half of prep. So whatever, seven, let's call it 8 hours. So 8 hours for an 8-figure event. So I think that's a pretty good trade-off.

Now, uh, 7 days onwards from the event, we have the postevent optimization. Performance data autocompiles into the business intelligence dashboard. Successful elements save as templates for next events. The entire team notes down and shares learning lessons to be implemented next time. Customer support follows escalation protocols. Final event debrief meeting is ran. Once again, founder involvement in this is about an hour. So the total founder time for a six, seven, and even an eight-figure event is about 8 hours across 90 plus days. So over 3 months, my involvement in this is about 8 hours.

The biggest fear founders have about delegation is, well, what if the team screws this up? The solution is you need to build quality control into the systems, not around yourself. And this is where we get into the multi-layer quality gates. Layer one is template-based creation. All deliverables start from proven templates. So it's very, you know, it's quite frankly it's impossible to go off-route on task development. Layer two is the peer review process. So team members will review each other's work. A players naturally maintain high standards, and that means that you have distributed quality, not just founder dependence. Layer three is automated and manual uh quality checks. So AI and software will actually scan for common errors. So I know this sounds stupid, but just like really small stuff that AI can do. Uh, broken links, uh, spelling errors, all of the important assets get reviewed by multiple department heads. The team gets every single asset tested and improved on a weekly uh task force call together. And this literally catches 95% of errors before they even reach customers. Uh, there we go. Sorry, I forgot to put it on there. Voila. Layer four is the performance feedback loops. This is debriefs after every single project. The results uh, the result data allows uh, sorry, the results uh uh results data flows back uh into our improved templates, and all the upcoming project uh charters start by reviewing the mistakes and improvements from the last event. Okay. And with this, the system gets smarter with every single project; every single project and every single revenue event builds on the previous one. And what this means, you know, what the final outcome is for this is the higher quality uh higher quality than the founder review systems because there's multiple respect uh perspective catches and basically there's multiple uh nets to catch any errors rather than an overworked founder. So, for example, in you know, in your guys' situation, you have one overworked founder that's trying to do everything. Whereas in our situation, I basically have almost zero involvement while all this is going on. And instead, we have a multi-layer network that catches any issues before they even arise.

Now, here is the ultimate test of an operating system: Can the business grow 10x while the founder involvement stays flat? The traditional, you know, scaling system is broken business. Okay. If the business scales 2x, then the founder time is 2x. If the business scales 5x, then the founder time is 5x. If the business scales 10x, well, then the founder burns out. And as I said, I've seen so many instances in this business where the founder burns out and literally just drops. Like they're just like, "I don't even care at this point. Like I don't care. I'm making $3 million a year from this business. Like I just want out. I'm done. I'm finished." They're just burnt out. And by the way, you know, there's a very high chance that's probably what you're experiencing right now. And also why you feel frustrated. You know, the more you hire, the more work that you actually have to do. So let's talk about the operating uh uh system scaling, and this is how it works for our model. Let's say the business 2x's, you know, my time goes up by maybe 10%. Let's say the business 5x's, maybe it goes up by 25%. If the business 10x's, my founder involvement was 50 uh, you know, might be 50% plus. Now, I'll be honest with you, as the business scaled, I actually had less uh involvement, but I'm saying for us if we were to scale from here now, our most important aspects to achieve this are the independent decision-making protocols. The task owner is the one responsible for making decisions. Team members follow logical paths independently. Decisions are discussed within their departments. Most issues resolve at the team level. And the founder, aka me, really only focuses on strategic decisions only.

Next, we have the self-optimizing workflows. Performance data automatically improves processes. Successful approaches replicate across projects, and failed approaches eliminate themselves. Next, we have a culture of ownership. Team members take responsibility for outcomes, not just tasks. A players proactively identify and solve problems. Founders become consultants to the team, not managers. And the vision, okay, the founder works on the business, strategy, vision, partnerships. How do we take this? How do we take things to the next level? Okay, so basically my entire job is like, "Where are we going a year from now, 2 years from now, 3 years from now?" And also all this cash, like we're basically our own little we're basically like our own little um VC, you know? We're we're generating all this cash. And I'm like sat here thinking like, "What do I do with all of it?" Okay? Because you know, contrary to belief, just because, you know, I I I don't like to live in a shoe box. Like, I still live a great life. I still save and invest 90% of all the cash flow. I mean, it used to be 70%, but at this point, it's not it's impossible to even do that. Uh, so at this point, I literally take 90% of everything we make and I decide with the team like, "Hey, what am I going to do with this?" Okay, "Where are we actually going to deploy all these golden eggs?" So, with that, the operating system is complete.

And here's what you've built: a business that runs itself. The content publishes on a schedule without you. Revenue events execute flawlessly without you. VSSL optimizes and scales without you. A players perform at peak without you. And the systems improve continuously without you. Your role transforms from task doer to vision setter. From problem solver to system architect, from operator to strategic leader.

You now have the complete road map. In month one, you're going to create your content laboratory to find your goal-vein topics. Month two, you have the revenue event to actually liquidate pent-up demand. Month three, you have the evergreen VSSL that converts 24/7, and you have parallel tracks building your talent and operation infrastructure in the back end. You now have the blueprint. You know the destination. But here is what I have not told you yet. Having the plan and successfully implementing it are two completely different games. Okay, the plan is the easy part. Implementation is where most people fail. And here's why. The entrepreneurs who successfully build these five systems aren't just following a better blueprint; they have access to advantages that the middle class of info simply do not know exist. Okay? And this is what you need to understand. I'm talking about structural advantages. Resources that money alone simply cannot buy. Things that can literally double or triple your results overnight without changing a single word of your marketing or a single feature of your offer. The truth is most info entrepreneurs are playing a completely different game than the ones who consistently win. Okay? They don't even know of these advantages. So, you know, most people don't even know these advantages even exist. So, before you go off and start implementing this 90-day plan, let me show you the three critical advantages that separate those who succeed with systematic implementation from those who struggle, fail, and then eventually just give up. Because understanding these gaps will determine whether the next 90 days transforms your business or becomes another failed attempt at scaling.

Here is what the upper class has that you probably don't. Let me go ahead and pull back the curtain on something that most people never even see. The difference between the middle class and the upper class of info isn't just better systems; it is access. The upper class operates in a completely different ecosystem. They have advantages that the middle class doesn't even know exist. Not because they're smarter, but because they work harder. Because they are connected to the right networks and have access to a few tools money alone cannot buy. And tonight, I'm going to show you the three advantages that separate those thriving in this depression from those who are barely surviving it.

The first unfair advantage is alternative payment infrastructure. Listen, 90%, in fact, scratch that. 99% of colleges would go bankrupt instantly if student debt financing disappeared. Okay? If student loans and and financing options for students disappeared overnight, well, then these these institutions would go bankrupt. 90%, honestly, even probably 99%. Because the only way most people can afford to spend $200,000 on education is through a very flexible payments option. And by the way, that's understandable, and that's admirable. That's great. You know, I believe that everyone should have access to education. But you need to understand the only reason online education hasn't overtaken traditional education yet is due to the lack of funding and financing options for the end customer. I mean, just think about it. Your prospect might desperately want your $3,000 program, and this $3,000 program of yours could change their life forever. Okay, they're they're bought in. They're ready. They want it. Okay, they are 100% uh convinced it will change their life, but quite frankly, they just don't have $3,000 sitting in their checking account, or maybe it's not uh financially responsible for them to spend all that money at once. And by the way, this is with every area of life. We all understand that we need cars, yet, you know, the majority of cars, the vast vast majority of cars are bought on financing, okay? are bought on more flexible terms to make it easier for the common person. People understand that a car will change their life, or for example, a car will get them to the destination, and that destination is the place where they actually make money, but they don't have what it takes to actually pay there and then. It could be the exact same thing and probably is the exact same thing with your uh suite of products. Now, in this case, the sale is lost not because of your marketing, not because of your offer, but because of cash flow.

Now, there's a few selected people who do get access to insane funding and split payment solutions that allows them to basically eat their competitors alive. In fact, we have an info business uh inside of our private client program that did $120 million last year. Over 50, 5% I should say, of their sales were coming from financing and split payment options. So, think about the math there. Okay, without financing, well, I put 100 million just to be uh humble to them. Uh, but it's actually 120. So, we'll roll we'll roll with 100 for the sake of this. But without financing, they would have made $45 million in sales. With financing, they made $100 million in sales. Well, in fact, $120 to be specific, last year. The difference is $55 million in additional revenue. Same offer, same marketing, same audience, just different payment infrastructure. In fact, by the way, just so you understand, without it, they wouldn't have even done close to $45 million because they would struggle to get their ads profitable at scale in the first place. So realistically, you would only be able to do maybe 10% of that volume or so. Everyone thinks that, oh, if I just test and validate the right ads and the right funnel structure, I will be able to scale to seven and eight figures. But if you've ever actually tried to do that, you know that this is not how it works in practice. Even with validated ads and funnels, you can only get to a certain scale before everything stops working, and your funnel just crumbles. The reason that this happens is because at some point you start reaching people that simply don't have the money to buy. And that is what financing and split payments fix on inside of your info business. They unlock massive scale for you. You can literally scale three, five, 10x more because you make your offer more accessible. I turned this on for the first time ever inside of my last launch. And I increased my sales by 50% without changing a single word of copy simply by turning this option on. What else on earth can you do uh that increases your conversion by 50% that easily? Literally nothing. This is what I mean when I say unfair advantages. The middle class optimizes funnels for 3 to 5% conversion improvements. The upper class unlocks payment options, and this adds an extra 50% revenue just from this alone. Okay.

Now, in this specific case, the specific payment option that I used, which is the same one from the company that was processing $100 million plus last year, is a a company called Split It. It allows your customers to split their payments with zero interest up to 12 installments. So that way they can literally pay the exact same price point, okay? Your exact same price point, but they can make it more accessible for themselves and split up into 12 uh more manageable parcels. And by the way, you as the offer owner, you don't get paid in 12 months installments. No, you get paid the entire value upfront inside of month one, obviously minus their fees. So that way you literally get paid upfront cash rather than having to to wait and try to follow up with payments and XYZ. You literally get paid upfront month one. Imagine the difference that that makes for your cash flow when running ads at scale, for example. And also how much more people or how many more people do you think would buy your product or your service if they could get it for literally one 12th of its current price? Do you see why something like this unlocks such massive scale for your info business? As the old saying goes, in business, whoever can afford to spend the most to acquire a customer wins. And there's simply no way to compete against someone who has this type of unfair advantage. They can spend so much more uh so much more knowing than everyone else because their rorowaz is so much higher. That is the textbook definition of an unfair advantage.

Now, this payment option specifically, and you know, I'll disclose what it does uh what it does in a second. Usually, it's only available for info business owners doing more than two million a month. Okay, I believe it's you have to be doing at least 30 million a year to be uh eligible for it. Hence why it's an upper-class privilege. Now, there is one alternative way to actually get access to it even if you're not doing 2 million a month. Maybe you're even only doing 50k a month or 100k a month that most people don't know about. Now, I'm going to go ahead and talk about that in just a second. But before that, let's talk about the second unfair advantage of the upper class of info.

This one is the most important and the hardest to explain without sounding like a conspiracy theorist. The upper class hangs out with other members of the upper class. They have private groups where information flows months before it reaches the public. Not because they're secretive, but because they're strategic. Ad account structure, for example, they have Facebook reps that provide advanced campaign architectures that never get flagged. Structures that will get middle-class accounts banned are whitelisted for upper-class individuals. And you only get those through connections. Okay. uh, credit and payment terms. We get 60 to 90-day payment terms on million-dollar-plus ad accounts. Most entrepreneurs pay credit card interest on their ad budgets. We get corporate credit lines at prime rates. Uh, talent pipeline: top-tier strategists who never take public clients usually work exclusively within these private networks. They also share their top candidates for every role who only apply to work with those who are part of established info companies. Next, we have PLA uh platform partner programs. YouTube, Google, Meta have invite-only programs with dedicated reps, advanced features, and priority support. Try getting a human at Facebook. Try getting a human at Facebook support as a middle-class advertiser. Good luck. You know, please. I'm I'm sure you guys have had many experiences with uh trying to get any human to respond to you at Facebook. Next, we have software beta access. We get AI tools 6 to 12 months before the public gets access to it. While everyone else discovers a new software from TikTok ads, we are already scaling with it. Next is market intelligence. We know about algorithm changes, platform updates, and industry shifts weeks before they impact everyone else. By the time that the middle middle-class info entrepreneurs react to changes, we've already adapted. Another great example: I get early access to all the new payment and financing options months before they've been made available to the general public. By the time competitors have discovered it, I've already captured market share. What you need to understand is this: These types of things only get shared behind closed doors. And by the way, it's not about being special; it's about being connected to the right people. The upper class shares intelligence and access because rising tides, uh, sorry, rising tides lift all boats in their harbor. The middle class will go ahead and they'll compete for scraps while the upper class collaborates for abundance. That network access alone is worth millions in competitive advantage.

Unfair advantage three is executive-level implementation support. The final advantage is something that most entrepreneurs completely underestimate: implementation. You can have the perfect blueprint, the best systems, and the right network, but if you implement them wrong, you get zero results. And implementation is where 90% of people fail. And here is why implementation fails: overwhelm. You know, you need you know that you need all five systems. So, you try to build them simultaneously. The result is five half-built systems that generate zero cash. Also, there's sequence order effects. You build systems in the wrong order. You build revenue events before you have content, audience, and the result is empty events and no one buying. Okay? You need to actually implement all this in the correct order. Next, there's resource allocation. You don't know where to spend time first. Perfectionist tendencies kick in. The result is analysis paralysis. Next, you have your technical gaps. You hit roadblocks that you cannot solve. Integrations break. Fixing efforts fail. The result is you never finish the projects that you start. Next, you have optimization blindness. You can't see what you can't see. Obvious improvements can be invisible to someone inside the operation. The upper class does not struggle because they have board-level guidance. Instead of guessing which systems to build first, Googling solutions to technical problems, split testing without knowing what metrics matter, building in isolation without expert feedback, instead of doing all that, they get access to specialists who have built these systems dozens of times before, the right people to ask for help with real-time troubleshooting when roadblocks appear. And by the way, they will appear, optimization insights from people who can spot opportunities that you would miss. It's like having a board of directors for your implementation. For example, last quarter, one of my clients at AFL, uh, which is our license program, 8-figure license, was struggling with attracting the right audience for his YouTube channel. He was selling a very, very high-ticket service on passport and citizenship consulting for ultra-high-net-worth individuals and was frustrated that his channel was attracting a lot of people curious about the topic, but who had no money or assets themselves. So then he followed the advice that Luis gave him on how to reposition his content, which led to a 50% decrease in views. Okay? So his views actually went down in half. And this is where it's important to have the right people to consult when it comes to implementation. Because in a situation like this, nine out of 10 people would just simply go, "Well, this is clearly not working. My view count just dropped in half overnight. So you know what? Let me stop doing this." But instead of doing that, he just followed the advice that he was given. The month after he showed up to a call with Luis and broke the news: He just signed his biggest client ever, a $3 million deal, and that came from one of the view uh the videos that got well below average views. Okay, so the views were horrible on it, but it attracted the right audience that he was after. That is the difference between guidance and guesswork. These four uh uh uh advantages compound—payment alternatives, network access plus implementation support means exponential results. Most entrepreneurs get linear improvements. You know, maybe a 10% better funnel, 15% higher conversions. The

Upper class gets exponential improvements. We're talking 2, three, 4x results with the same effort. Same game, different rule book. So, there you have it. The three structural uh advantages that separate the upper class from everyone else: payment infrastructure that can literally double your conversion rate overnight; network access to insider intelligence and exclusive partnerships; implementation guidance from people who have built these systems dozens of times.

Now, I need to be very honest with you about something. Most of you watching this don't have access to any of these advantages. And that is not your fault. These advantages aren't available to the general public. They are not available through typical business courses or coaching programs. But here is the thing: You know that they exist. You now understand why some entrepreneurs seem to effortlessly scale while others with similar knowledge, work ethic, and market opportunities struggle and plateau. And I have given you the plans. The question is, how are you going to implement this?

Cuz the truth is building this level of systematic excellence takes time, takes time, expertise, and guidance that most info owners simply don't have. One thing is for me to show you how to have a business intelligence system like mine, as I did. Another thing is to actually go ahead and build it. The devil is in the implementation details. You can have the perfect blueprint and still fail because you built systems in the wrong sequence. You allocated resources incorrectly. You hit technical roadblocks that you can't solve. You made optimization mistakes that kill performance and you lacked—sorry, uh, last one—you lacked the network connections to access upper class advantages.

So, with that being said, you're already running a business. Will you actually have time to build the systems that replace you? You are already overwhelmed with daily operations. So, how do you take a step back to work on the business? And all of that puts you in a very interesting position because you can't unsee what you have just learned. Okay? You can't go back to thinking that working harder or optimizing funnels will solve systematic business problems. Okay? You can't pretend—sorry—you can't pretend that these advantages don't matter. You know they do now. Okay? You have seen the math. You understand the competitive landscape. You also understand that you are standing at a crossroads right now, and the path you choose in the next few minutes will determine whether you join the ranks of the upper class or you stay trapped in the middle-class plateau that's crushing 80, 90, 95% of info businesses in that phase. Okay?

You basically have three options here. Path number one is do nothing. Close this browser. Go back to what it is that you were doing before. Just pretend that nothing I presented to you here ever happened, and you keep running your business as if you were running it before. Believe it or not, that's not what mo—no, believe it or not, I should say that's what most people will do. They'll be like, "Okay, cool. Well, that was an interesting presentation. Uh, cool. Makes sense. Bye." Hence why most info business owners die within 3 years. I swear the life cycle in this industry is so short. Like, you think that uh—you think that professional athletes have short careers? Look at infopreneurs. It's insane. Honestly, within 3 years, 90% of entrepreneurs will never make it out. Okay? And that's fine. Okay? Because what they do is they actually make the game so much easier for everyone else who does implement what I showed you. The ones who will actually get out of the info middle-class purgatory and join the info upper class.

Path number two is DIY implementation. Take everything you learn here today and build it yourself. And guys, I say this with all my heart: If you truly want to go this route and you prefer to do things alone and be the lone wolf who tries to figure out every single thing through trial and error, please go for it. And I genuinely wish you all the luck with it. Go ahead and attempt the 90-day sprint solo. This path is for entrepreneurs who believe that the advantages matter but just want to give a shot at uh—at trying it without having them. Okay, let's not sit here and lie to ourselves. This is the simple fact of the matter: I'll save money by building myself. Doing that while heaging tens of thousands a month in the process is stupid. Okay? Because that is just bullshitting yourself in general. Here's probably what's going to happen: It'll take you 18 to 24 months to apply all of this without proper guidance. The success rate, I guess, would be about 20% of people fully actually completing all of these systems. And the opportunity cost if you're leaving, let's say, just from one of these systems alone, $34,000 a month on the table would be about 600 grand over the space of the 18 months that you're trying to figure out everything on yourself. Not to mention the hidden cost that comes associated with it: stress, team frustration, and churn, as well as missed market opportunities. The math on path two isn't looking very good. You're going to spend about 18 to 24 months. You're going to have about a what 20 to 25% success rate, you know, actually completing and fulfilling on all the systems. It's going to cost you tens of thousands of dollars a month and hundreds and hundreds of thousands of dollars in that time period. And you're going to be stressed. Your team's going to be frustrated. You're going to miss out on market opportunities. So, with this type of thing, you can either choose to be right or you can choose to be rich. And by the way, you'll be so shocked. You'll be so surprised how many people let their ego get in the way and are like, you know what, I want to be—I—I want to be right. Okay, I have a personal bias or, you know, I think I can do it myself, and they would rather be right than be rich. Okay? Again, if you choose to do things on your own way, please go for it. Path two is for the people who would rather be right than be rich and are quite frankly, when it comes to business—I'm not saying life—a little egotistical, trying to figure this stuff all out themselves.

Now, if you would prefer to choose being rich instead, path three is guided implementation. Acknowledge that advantages matter and find a way to access them. Stop trying to reinvent what already exists. Stop competing with people who have structural advantages that you lack. Start focusing on implementation rather than advantage building. This path is for entrepreneurs who understand that speed beats perfection in a competitive market. Access beats hard work. Smart money leverages existing advantages rather than building from scratch. Taking this path is basically recognizing that the fastest way to join the upper class is to access what the upper class already has. It's choosing to be rich instead of choosing to be right. So if you want to take this path and get direct—direct access to the systems, network and guidance to guarantee success as well as work with someone who's built this exact machine multiple times, get the done-for-you assets that get compressed—that literally compress 12 months of work into 90 days, plug into the upper-class network that shares insider advantages as well as receive implementation support from the most competent seuite team in this industry.

In a few minutes, I'm going to show you exactly how you can get access to this level of guided implementation, including the opportunity to work with me directly one-on-one—like yes, like actually one-on-one—to build a custom 90-day sprint plan. But first, let me be very crystal clear about who this is for and who this is not for. Okay? By the way, this is not like a general, "Hey, anyone can buy this." Like, no, this is actually like we only take on specific clients. Okay? I am looking for 48 people to license all my systems to, including the five ones you've seen here today, plus dozens of more that I didn't have the chance to talk about, and get one-on-one consulting with me to actually implement it inside of my program, 8-figure license. You might be asking, why 48 people? I don't know. It could have been 50. I just decided to use the number 48. Okay? Why not 100? Well, very simple answer: This takes a lot of my personal time because I need to jump on a one-on-one call with every single person that gets selected for this.

Now, listen, I'm coming off the back of an 8-figure launch. And quite frankly, my team is like, "Why the [ __ ] are you doing this?" Like, you just had your an 8-figure launch. Like, don't you want to relax for the summer? And by the way, that's usually my game plan for the summer. I'm chilling on a boat somewhere in the Mediterranean, you know, cuz it's—sometimes it's important to enjoy the fruits of your labor. Now, that's still my plan. Okay? I still very much intend on spending my summer celebrating that in a yacht somewhere in Europe. So for me, I'm not willing to spend an hour—or I'm not willing to spend uh—hour of my time with 100-plus people to do this. I'm willing to do this for 48 people. So if you're interested in being one of 48 people who will get a chance to have uh—uh—basically have me uh—uh—peer inside your business and tell you exactly what to do next, here is how it's going to work.

First of all, I want to make this very clear: This is not coaching, okay? This is consulting. One-on-one consulting is far more expensive than this. Okay? You can do the math on that. This is a licensing program. Okay? This is licensing a proven business operating system. And then what you're going to have is me and my seuite uh—team—my seuite uh—team's help on actually implementing it. And here is exactly what your first 90—90 days inside of AFL looks like.

Week number one, you're going to jump on an onboarding call with my chief product officer, Alli. Now, as soon as you finish your onboarding call with Alli, you get to fill—you basically will uh—fill in a form stating the main issue and roadblocks you're experiencing. Alli will then book your one-on-one call with me. This form gets forwarded to me so I know exactly beforehand exactly what the main pain points are that I need to touch on you with. Next, you're going to leave this call with Alli with some pretty good direction already knowing exactly what calls you should attend to get help with your current roadblocks and what systems you need to implement from the get-go to get your first quick wins under your belt inside of ADF.

Week number two, you're going to get your one-on-one call with me. It is a private 60-minute call. I will literally peer right into your business. I will identify where these bottlenecks are and then prescribe a plan on what to do over the next 90 days. We're going to go over, first of all, your offer and how you can make it as good as possible. That's like 80% of the success that most people don't even think about. They just create an offer once and forget it. And then we're going to discuss what type of content will work best for your specific target audience in industry and—and how you should approach creating that type of content for your YouTube channel or whatever social platform you decide on. We're going to discuss revenue events and the best way to monetize the audience that your channel will bring you or your already existing one. I will personally help you pick the best format for your revenue event and the right marketing angle for it. This combination between the right angle and the right format is 80% of your success when it comes to event. I will also take a look at your company structure to see if there's a specific job roles that you need to hire for urgently or any other specific op system that you need to implement first. From that you will leave with an exact action plan on what you need to implement over the next 90 days.

Week three is where our f—um—where our first three uh—sorry—week three, this is where our three uh—sprints start, I should say. Basically, from here you're going to spend these weeks developing your first 15 to 20 pieces of content for your rapid testing protocol. By then, you're going to join your first content call with Tristan, who's my chief content uh—officer. Basically, to check if these topics and angles that you've chosen for that first batch of videos is spot on over there, or if there's anything else that needs to be tweaked before you go ahead and actually start recording and editing them. In parallel to that, you're also going to start uh—running our two parallel tracks, which is basically ops and uh—talent. Based on everything uh—we've discussed inside of week two, if there's any specific roles you need to hire for, by week four, you should have already had that f—hiring funnel uh—running and operating here. You're going to jump onto your first ops call with Max, my CEO, to plug any holes in your current op structure that's stopping you from running lean and efficiently. By week six, you will start getting some valuable data from these videos and start working on putting your revenue event together. By then, you're going to join your first few marketing calls with Luis to discuss what are the best approaches and framing for your revenue event based on the data that you have collected inside of your content so far. By week nine, you're going to be running your first revenue event to fill up your cash reserves and create a—a big warm audience that will set up the success for the next cycle of content and events. Here on this event, if everything goes according to plan, you should have already recouped your investment inside of Adafell—ideally, in fact, many, many, many, many multiples over.

By week 10, you're going to debrief on your event, see what worked well and what needs to be improved for the next one. Discuss those learnings with Luis, Tristan, and Max on each of the calls, and from there, package the content of that event into a YouTube optimized VSSL. This will be your flywheel VSSL that's going to be the center hub for your entire EOS content ecosystem moving forward. By week 12, at this point, you have all the five systems fully in place. You would have learned a lot. So then here, you're going to perform an overall systems review and measure your profit increase. Most people when they get there already have margins north of 50% and have the five systems running at full steam. Now, week 12 to 24, you're now ready for the next cycle of systems, and you get three more months of weekly implementation calls with my seuite in order to help you to that—to do that. Now, every week in between you have direct WhatsApp access to me and my seuite team who, as you've seen, are the ones who have actually helped me build these systems that have generated over $100 million in practice. That is the road that we're going to walk together inside of 8-figure license.

When was the last time you had the opportunity to literally license a proven 8-figure system built exactly for the type of business that you run and, on top of that, get direct one-on-one guidance from someone who has actually made $100 million with it? Can you imagine what it would mean for your business to have someone—or sorry—to have me personally analyze your bottlenecks and prescribe a 90-day action pl—plan plus weekly implementation with my seuite who have actually executed on these systems at scale?

Now, on top of all that, inside of AFL you get access to the vault. This is where my team documents in a plug-and-play format literally every single process and system that we have inside our business. Once again, this is a licensing program. So, you get the right to legally steal all of these systems from my own personal vault, and you're going to find everything there: my resource on how to set up my business intelligence system from scratch with Tyform, Bitquery, and Looker Studio, from my head of marketing who implements that internally for every single event that we run; you're going to have my resource on how I run my thumbnail testing system for all my YouTube channels, for my chief thumbnail editor who manages all of our 30 tests that we run on a weekly basis; you're going to have my resource on how my team scripts videos that I don't even need to touch literally. So that way, my YouTube videos—I come, you know, I sit in front of the—the camera, I read off a teleprompter, and that's it. And once again, these literally pull in tens of millions of dollars in revenue just from these videos and build up those demands uh—and—and—and uh—send traffic to the VSSL that converts or to the revenue events where we actually uh—liquidate all that audience; my resource on how to put together the content for your flywheel VSSL step by step, recorded by my own CMO who put together uh—that very VSSL that got $10 million and brought on uh—sorry—they got 10 million views and brought in $20 million—Luis literally step by step—he's the one that scripted the entire thing—that video, I believe it's on 9.6—6 million views on YouTube before. Unfortunately, we had to unlist it cuz we're no—no longer selling that product. But he scripted word for word every single aspect of that video. All I did, once again, was sit down, read off a teleprompter, and spit out $20 million in sales from it. Also, we're going to go over my registration flow templates with step-by-step instructions on how to duplicate them from my own designer. We have the exact uh—task database to uh—template for every revenue event with over 300-plus tasks that my co has been refining for over two years now. You get my content database template that my head of content uses to schedule and manage and plan dozens of weekly uploads months in advance. You have our exact team operational structure, operational values, cultural values, every resource that we use for team building. And by the way, guys, you have dozens—I'm not exaggerating—literally dozens of more of these. Okay? There's a resource for every single system that you can imagine in one of these businesses.

On top of that, you will also get a full-blown six-phase program covering all these uh—steps in detail: understanding how to win the info game, how to build and hire your own army, YouTube advanced training, creating a short-form department. By the way, you know, even just short form, guys, we've—we get anywhere from 100 to 300 million views a month on our own accounts. Okay? I don't know anyone else on earth that gets up to—honestly—to be honest, most months it's closer to 300 million views. So most months we're getting almost 300 million views a month from our own short-form account. Do you realize how insane that is? Okay? And that's something that I didn't even talk about here. But we have a whole phase. We literally have every single SOP, every single thing you need to do to implement that in your own business. This is like one—like most people, if they accomplish that, that would be like—they'd be selling that stuff for like 50, 100 grand because if you're a person that literally knows how to get billions of views a year with a—a tiny team, you know, we don't have a massive department anymore for that. Like, the secrets to that is worth millions and millions of dollars because that's what it brings us in yearly. We're also going to go over how to build MRR, increase retention and LTV, how to build and manage a sales team from scratch, product development and customer support.

So, do you now understand why clients have paid tens of thousands of dollars just to access this vault? Just so you guys understand, back when we first opened AFL, they—you know—people did not get a one-on-one call with me, okay? When they were joining, they just got access to the SOPs. They just got access to the vault, the training, and that's it. Now, what would be worth to you to have the right to legally steal the exact plug-and-play system that has generated over $100 million plus, where you can literally just copy and paste the processes that took my team years to perfect? Then you will have access to the three unfair advantages of the info per class. First one is the payment infrastructure. You get access to all the best financing and split payment—split uh—payment solutions in the market. I'm sure most of you guys might—you know—I'm sure most of you guys know this: I recently became a co-owner at WAP, which is a platform that has the most financing solutions—payments—or sorry—the most um—financing and payment solutions of any company. And by the way, we have exclusivity with these companies, which means that you can only come to us if you do want them. With that, I can give you a few personal client privileges that no one else in the market gets. For example, remember that payment method I

I mentioned that allows your customers to split their payments up into 12 installments at zero interest rate and that pays you the entire transaction value upfront minus their small fee that they take. That payment solution is called Split It.

And the only possible way to access it, if you're not processing at least $2 million a month, and in fact, I think it's minimum $30 million a year, is through [ __ ]. Okay, it's application only. It's super hard to get accepted into, and we have exclusivity with them. They're an incredible company. I cannot speak more highly of them as a business.

Now, I want to—as an ADFL clan—you will get assigned a WAP payments implementation specialist who's actually going to fill out the application form for you. You don't have to do anything. They literally do it for you, exactly as it should be filled out to give you the highest likelihood possible to get approved. He then expedites this process, gets it pushed forward, and gets this feature live on your [ __ ] checkout for you.

You then get a [ __ ] payments expert who sets the entire payment infrastructure up for you. They get connected directly into your company's Slack through Slack Connect, or even through your WhatsApp if that's what you prefer. And he will make sure that your entire business runs smoothly. Whenever you get a failed payment, they will literally take care of it for you directly on Slack. It's literally the same experts, by the way, that take care of my own payments.

Can you see now how having access to an exclusive payment solution that normally requires at least $2 million a month in monthly processing, plus having your own WOPS payments expert handle the entire infrastructure and failed payments, gives you the same unfair advantage that only the biggest players typically get to enjoy? As I've said, there is no way to compete against someone that has this type of power. So, you can either complain or you can join the winning side.

Then you also get the community. If you want to rub shoulders with the top guys in this industry, there is simply no other room where you will find more successful info business owners than AFL. And I literally mean that, hand on heart. As I said, we have someone inside of AFL that did $120 million last year. You're not going to find that in any other group.

I literally just came back from one of our 8-figure license events 3 days ago, and the level of conversations there was insane. I spent about 400 grand to book out the entire hotel from the Dorchester Collection. This is their countryside hotel. So, literally every single room, I mean all the acreages of land. We had the whole thing to ourselves. This is one of the most stunning venues that I have ever been to. It is the only UK hotel with its own polo fields, and then we had about 80 of us just spend 3 days on-site hanging out.

Now, this also included a good part of my team and multiple eight-figure clients from the inner circle. And these were the ones who have already renewed after the first six months inside. I debriefed in full detail, showing numbers, payments, everything. Every literally the full thing. I didn't hide anything. Every single detail, every number. I opened up the payment processor, everything. I debriefed my last 8-figure launch. I had incredible guest speakers. We had dinners, a black-tie event, you know, the whole lot. And you can imagine the type of networking you get when you're in an environment like this.

Especially when you consider that the most successful people in any industry didn't get there alone. They got there by being in rooms with other successful people who shared insights, partnerships, and opportunities. And by the way, getting access to these sort of rooms is only available if you're inside of AFL.

When was the last time you had the opportunity to network with other seven and eight-figure infopreneurs and entrepreneurs in an environment where the real secrets of an industry are actually shared behind closed doors? So if you want to be a part of a network with high-level individuals and get access to those secrets firsthand, this is one of the main perks that you get inside of AFL. And I know a lot of people justify, logically, the reason for getting access to programs because of, you know, the content they get, so on and so forth. But really deep down, they come for community, because they know that there's literally nowhere else on earth that they can find something like this.

And by the way, you can tell this by our renewal rate. Right now, we are sitting at a—it's not 50 yet, actually close to 50%—renewal rate for AFL, which is unheard of for programs at this price point. Okay, as I said, people join for the content and then they stay for the community.

Can you imagine what it would mean for your business to be in a call where someone casually mentions a strategy that could add millions to your bottom line, or where you build relationships with people who can open doors for you that you didn't even know existed?

Next is the weekly C-suite calls. Finally, you're going to get access to our unfair advantage. Number three, direct access to my own C-suite. So that way you get executive-level implementation support. It's like having my own board of directors telling you exactly what to do and how to do it. And these are the people who know how to get [ __ ] done, regardless of the resources or team size you have, because these guys have experienced growth firsthand.

I mean, listen, Luis and Tristan joined the company over 5 years ago when we only had five employees. Max joined when we had about 10 employees over 3 years ago. So they have been literally a part of my team. You know, they've helped build these systems from the ground up, and they have run these systems with a single person in their team as well as dozens of people in their team. So you know, whether you have five people in your company or you have 100 people in your company, we've we've experienced it all. Okay? So they know exactly what implementing these in your exact situation will look like and what is the best way to do it. And every single week you get access to them. Okay? You get a call with them where you can literally ask them whatever you want and get guidance on whatever roadblock you are currently facing. Okay. So we do a group call every single week, and that is where you can basically get them to tell you—almost as your board of advisors—you know, I kind of call it like having a fractional C-suite. You basically fractionalize having my team as a part of your team, especially when you consider that I said these aren't just consultants giving theoretical advice; these are the actual operators; these are the actual masterminds behind—these are the actual masterminds, I should say—these are the actual people who built and scaled the systems, a generator of over nine figures plus, and you get directly weekly access to all of them.

Just my one-on-one consulting alone costs 15 times more than this entire program. And most people would even kill for just one conversation with someone who's generated this level of results. Okay, this is the sort of unfair advantage that you have been looking for.

So, if you are ready to be one of only 48 people who get to skip the years of trial and error and instead license my battle-tested systems and get my one-on-one support on how to actually implement this, here is how this is going to work.

Before I actually get into how to apply, I don't want anyone applying out of curiosity just to waste our time. So, I'm going to tell you the price straight away. I'm not going to hide the price from you. Okay? You're a serious business owner. I don't want to waste your time, because also I hate when my time gets wasted. So, I want to be very upfront and just very blunt with the way that we do this. Okay?

Beginning of this month, actually, as of 10 days ago or so, I actually had everyone inside of AFL. They were shouting at me. They're like, "Bro, this is way too [ __ ] cheap. Like, why are you pricing it so cheap?" And I will say, I have a bad habit of pricing my stuff way too cheap in general. So, this is now been moved up to $25,000. As of this month, it's gone up to 25K. Uh, and by the way, I expect that this will continue to keep climbing.

Now, what I've gone ahead and done for this event, this is going to be the last time, okay, that I ever offer it for $18,000. Okay? Because you've stayed and you've joined me for almost 2 hours every single day. You now get access to this, and I'm going to give access to you. I'm going to grandfather you in at the old price. Okay? So, this is an act of appreciation for your time. I will honor our old pricing until Sunday. After that, the price goes up to $25,000, as per everyone inside of AFL's recommendation. By the way, this is the exact price I launched this program with around 1 year ago.

Okay, so with that being said, just make sure you mention you came from this event on your application so my team knows to give you the discounted pricing. Otherwise, they're going to hit you with a 25-grand bill instead. The application link is now live below. Here is how to apply and everything you need to know about it.

To apply, click the linked pin in the live chat or the pin comment in the description of this video. Fill out the application form, submit your application, and then from there, schedule your qualification call. All right, that is the entire process. We are going to prioritize applications based on bleeding amount. Basically, higher leaks means faster processing, implementation commitment. So, we want people who are actually going to execute on this and situations we know we can help with the most.

Once you send your application, someone from my team will reach out to you letting you know what the next steps are. I don't really know how long it's going to take to fill out these 48 spots because I've never run this sort of event publicly in full transparency. My guess is it's probably going to take about what, 36 to 48 hours, but it could be less. To be honest, I would be lying if I told you I have any idea.

Listen, exactly like what happened on my mid-tier product launcher back in May. I planned a fast-action bonus to be available during the entire first day of open cart. And if the spots—and yeah, the spots were taken in all of 5 minutes. That's how long it took for the fast-action bonus to literally be sold out. I wasn't even close to finishing the stream when they piled up. Sometimes these things simply happen.

So if you are someone who really wants to guarantee your spot, the reason I'm bringing all this up is because if you're anything like me, I'm a person—quite frankly—like I don't want to take calls. I don't want this. Like, I just want to, like, Okay, cool. I like it. And by the way, I know this is such a tiny percentage of people. So that's why I wanted to give people both options. If you're like, listen, I don't want to go through the application, just like, cool, I'm sold. I'm in. And I want to guarantee my spot. We also have a second option. Okay.

If you're someone who wants to guarantee your spot, I'm going to leave an option where you can pay right after the application. So that is where you're going to see a checkout button. Now, I want to make something very, very clear. Paying does not guarantee that you will get approved. Okay? So what will happen is you will pay; we will hold this if you do—you know—if you do actually end up getting accepted, then great. If you don't, we will return the money. Okay. What doing this does is it guarantees that if you get approved you'll be one of the 48 spots. Okay. So it basically reserves your spot guaranteed, no matter what. Now, if you don't get approved, once again, we will reimburse you the full $18,000 right there and then.

Now, the reason we're doing this because I said I know a lot of people like me. I don't like to get on calls. I don't want to speak to anyone, like if I like something and I know the price. Cool. That's it. I'm done. All right. I just want to pay there and then. So, there and then. So, if any of you guys are anything like me, you know, I put that option there. That's just the way I like to do things. As I said, I don't like to jump on calls. I just like to pay straight away. So, that way I can move fast on what actually matters. So, if that's you, feel free to do that. If you're a person that wants to speak to the team or anything like that, um, you know, we have that option there as well.

Now, my team will actually reach out to you through WhatsApp or text to let you know if you get approved. So, just click the link below and fill out your application form.

Before you go, let me tell you what we're actually covering on our final episode tomorrow. I've been in this business for 8 years now, and I've managed to grow my profit every single year, year on year on year. There's literally no one in the industry that can say that. So, tomorrow I'm going to reveal the architecture that I've built that has allowed me to do that. And I'm going to show you exactly why 80% of info businesses don't make it past year four, even the ones with good systems. While my competitors have come and gone, I've not only survived, but I've thrived through platform changes, economic downturns, and industry disruptions. So, tomorrow you're going to discover the architectures that make decade-long growth possible.

So, with that, I will see you in the final episode tomorrow, same time. Make sure you do not miss it. And with that being said, I will leave the link for those of you guys who would like to join us inside of AFL, become a one-on-one clan of myself and the rest of the team. And for those that don't, I wish you the best. I hope you enjoyed today's presentation. It means a lot for you guys joining me for another two hours. And uh, yeah, we'll see you guys tomorrow.