How To Build A $5k-10k/mo Newsletter Ghostwriting Business (2025 Masterclass)

Welcome to the Newsletter Ghostwriting Masterclass. If you've never landed a client before, if you are brand new to this, this will be an amazing crash course to help you get started. And if you have at least one client, you're going to walk away from this with a ton of ideas of new things to sell them and how to charge more money.

Okay, so this is going to be all-encompassing, so I have a lot to get through. Um, I always say this whenever we do these free Masterclasses. I always say my goal is for this to be the most valuable free Masterclass, free workshop you've ever attended in your life. Okay, I really do not like—I do not like—when I sign up for things and the person just spends 48 minutes telling me their life story and all these like really fun and interesting things, but they don't actually share any actionable information. I do not find that helpful, and I'm going to assume that all of you don't find that very helpful either. So my goal is to make this as actionable as possible and for you to walk away going, "I cannot believe—I cannot believe that this was free." That is my goal.

Okay, so strap in; we're going to cover a lot in the next uh, little under 90 minutes. We're going to leave some time at the end for questions. As we go along, if you have any questions about anything that I'm talking about, if it's a relevant question and I feel like it's really helpful, I will see it in the chat and I will answer it. And if not, at the end, I'll try and answer as many as I can.

Okay, so what are we talking about today? We are going to talk about newsletter ghostwriting. All right, and here's our little agenda: We're going to talk about why newsletters are the most lucrative niche for ghostwriters in 2025. There's a bunch of different opportunities here that most—most people don't even know about, right? The difference between project services and recurring services—so there's some differences in how you charge and how to think about this—how to find Founders and companies who need newsletter ghostwriters the most. So how do you identify opportunities of who to pitch? And then how to package and price a newsletter offer as a beginner. So if you are brand new to ghostwriting, even if you have an existing client or you've been working as a freelance writer or a copywriter or a ghostwriter, chances are there's something that isn't working about your packaging and your pricing. Okay, and so I really—I—I want to spend some time talking about that at the end because I think it'll be very helpful. And yes, you know, Val, I see the question. For everyone else here, we're recording this whole thing. You will get the recording afterwards. You will also get this Notion doc afterwards, so don't feel like you have to write down every detail. Uh, if you miss something, don't feel like, "Oh, Cole, can you go back?" Don't worry, like you—you will have all of this in the recap, and you can watch it as many times as you want—as many times as helpful.

All right, so who am I? My name is Nicholas Cole; all my friends call me Cole. I've been writing on the internet for over a decade. Drop in the chat if you have been in my and in our ecosystem or various writing programs uh, for more than like a—a month or two—a couple months. Just drop a yes in the channel, or the year—yeah, the year that you uh, entered the ecosystem. All right, a bunch of people. Great. Well, I'm really thankful for all of you. Um, this was everything I always wanted to do. I just wanted to write, and I wanted to pass along everything that I was learning to other writers. So I—I'm living my dream, and I get to do it every single day. So I really appreciate uh, everyone who's been part of the journey and—and is in our ecosystem, and I really, really hope that you find things valuable and helpful and things that accelerate your journey. Um, who has no idea who I am? Drop—drop me in the chat if this is your first time interacting with me, this is the first time you've done something live, you have—you're like, "Who is this Cole guy, and what does he know about writing, and why should I listen to him?" Cool, a handful of people. That's okay. Well, great to meet you, and I hope that you walk away learning a couple new things here.

So quick background—um, I founded the first ghostwriting agency specifically for CEOs and startup Founders. This was back in 2017. Uh, if anyone has heard the term thought leadership marketing, I was probably one of a small number of people that created and started using that term. No one was calling it thought leadership marketing, and we used that, and I built a multi-million dollar ghostwriting agency off of it. Um, I scaled that to 23 full-time employees. We had 80-plus clients at any given time, all around the world. Um, grew up to about $2 million a year in Revenue. I've generated over $5 million in total ghostwriting Revenue. I've also written 10 books, two of which are—I actually have them on my desk here—so *The Art and Business of Online Writing* and *The Art and Business of Ghostwriting*. If you haven't read either of these, these are really great uh, resources just to get you started. Um, online writing—all about writing on the internet; ghostwriting—all about the career path as a ghostwriter. And I've also mentored over 12,000 writers inside our beginner writing program, Progrship 30 for 30, and mentored over 1,500 writers in our premium Go Training Academy. So I feel like I might know a thing or two about this whole writing—ghostwriting thing, and hopefully that's why you're here because I want to pass along as much knowledge as possible to you.

Now, before I scroll down, everyone can probably see the header at the bottom of the screen. Who here thinks that email is dead? Drop in the chat. You're like, "I just feel like email—that is so 2000s. Email doesn't work anymore. There's no opportunity in email. Email's saturated. No one reads their emails. I can't have a newsletter. Everyone has their new—has a newsletter." Okay, well, I'm glad that most people here don't think that that's a problem, um, because a lot of times that is what I hear, and people will say there's no opportunity in email, especially because email is one of the oldest communication vehicles on the internet. You know, we all started with email, and email is—is still the dominant communication method, you know, even more than texting or DMing or social, right? And so here's what I want to show you. Our entire business—so all of our writing programs, all of our entire business—is based on email. And in the past four years, we've done—we just crossed over $15 million in lifetime Revenue. Okay, so this is separate from the $5 million that I've generated through ghostwriting. So a lot of times I notice that when people talk about monetization, they—they will have made some money in one vehicle; they found one thing, and they made it successful, and that's great, and there's a lot to be learned from that. Something that is a little bit unique about me and a little unique about us is that we haven't just generated a million dollars or more than a million dollars with one business vehicle—one business model. We've done it with eight. So we've done over a million dollars with SaaS and software as a service; we've done over a million dollars as with low-ticket products; done over a million dollars ghostwriting—providing Services; done over a million dollars with Consulting; done over a million dollars with group coaching; done over a million—like almost every business model that you could use to monetize your writing, not only have I done—not only have we done, but we have generated millions of dollars doing it.

Okay, and so what that has allowed is that has taught me a tremendous amount of about how to monetize your writing. It has given me a very well-rounded perspective on all the different ways that you can monetize writing. And one of the big ideas that I want to pass along to everyone here is two things: One is that if you want to monetize your writing, the fastest path to doing that—the fastest path—is to provide a service. It is not to sell products; it is not to start a SaaS platform; it is not to start a monthly membership Community. All of those things are great; it's not to start a paid newsletter. I've also done over a million dollars with that business model. All of those things are great, and you can do them, but none of them are as fast as if you just provided a service. And the reason—the reason that that is true is because it is significantly easier to get one person to pay you three, four, $5,000 than it is to find 300 people to give you $10, right? The lower the price point, the more volume you need in the beginning. You don't need a lot of volume; you need one person. The second thing I want to point out is that email is very far from dead. And something that we talk about internally all the time is how much opportunity there is in email. Our entire business runs off of email. The things that we do with email are relatively advanced. We've done very basic things; we've iterated over the past four years; we do pretty advanced things in email, and the vast majority of businesses have absolutely no idea what they're doing via email—no idea. Okay, and what I love about email and why I think this is such a cool opportunity for ghostwriters is because AI can't take it. So who here—drop in the chat—just say "me"—are you a little worried about the impact AI is going to have on the future of writing—providing Services—ghostwriting—copywriting—all of it? Yeah, to be perfectly honest with you, me too. I wake up every day being like, "I don't know what AI is going to have—what impact it's going to have." So I'm playing with it, and I want to stay at the forefront of it, and I want to keep tabs on it. But here's the thing: The bottleneck to companies executing email well is not just the writing; it's all the skills that surround the writing. Okay, so the reason most companies don't have great email strategies is because A, they don't even know what kind of emails to be sending. So if they don't know what kind of emails to send, how are they going to get AI to write them? What do you ask AI to write? The person doesn't even know. So they don't even know what kind of emails to send; they don't know how to send them. A lot of business owners—a lot of small business owners—literally couldn't even name for you a single email platform. Just think about that for a second. You're like, "AI is going to take my job." The business owner doesn't even know that ConvertKit or MailChimp exists, right? So you have to keep that in mind. They also don't know how to iterate on the emails. So do you think the first email that they send, especially if they get ChatGPT or Claude to write it, do you think it's going to be a perfect email? Of course not. If you don't know what you're doing, how are you supposed to improve on it? We improve on our emails internally daily, if not hourly. We're like, "Hey, we just sent this to this email or to—to this SE uh, segment. This subject line performed kind of well. What if we do that again for the email that's going out later today? I think that'll bump up the open rate." Like we are constantly iterating, right? So if you think about all these skills that surround email, yes, AI will impact the writing. All of you—everyone here—should use AI; you should experiment with it; you should play with it; you should look for ways to create efficiencies. But at the end of the day, the true bottleneck to a company doing email well is not words on a page. And this is what makes your skill so—so valuable because if you understand how email works, you understand the strategy, you understand the types of sequences that you can build, you understand how to load the emails into the software, you understand how to create segments, you understand how to create little automations—it's all the skills that surround the writing that allow you to charge a premium.

So real quick, I just want to pause. Does that make sense? Does that align with everyone? Are we all on the same page? Because a lot of times the mistake that writers make—awesome, I'm glad that it's landing—the mistake that writers make is they think the way that I make more money is I get better at writing, and that is not the game. The way you make more money as a writer is you acquire as many other tangential skills as you can that surround the writing. Which writer is going to make more money: the writer who writes well or the writer who writes well and understands to manage projects? The second one. Which writer makes more money: the writer who knows how to write well or the writer who knows how to write well and build AI automations? The second writer. It's very obvious; we all know it, but for some reason writers think, "If I just get better at words on a page, I will make more money," and that's not the game. As someone who's generated millions of dollars from their writing, I'm telling you that is not the game. So this is the first big idea that you all need—need to internalize is that the whole game of making more money as a writer is about acquiring tangential skills. Yes, become a better writer; yes, build proficiency, but it's all the other skills that make you more money. Okay, so let's dive in. Why are newsletters the most lucrative niche for ghostwriters in 2025? I'm going to walk you through a bunch of different types of emails and email sequences that you can build, and you can monetize, and you can charge money for it. And beside each of these, you'll notice that I have these little—these little price points in price ranges. This is what we recommend internally in our premium Ghostwriting Academy when we train ghostwriters. These are the price points that we recommend that people pitch and they use. Okay, and I will tell you, if you're sitting there and you go, "Cole, there is no way in hell I could ever charge three, four, $5,000 to write some emails," I'm telling you we have hundreds of ghostwriters doing it every single day. So it's not that it's impossible; it's that you don't believe that it's possible because it is, and I see it—I see it all the time, and I've done it, and I've trained people to do it. So let's walk through each one so you understand the opportunity. The first one is building a frontend opt-in. So for the vast majority of businesses, the entire game is about getting people on the email list, right? The more people I have on my email list, the more calls I can book for my service, the more digital products I can sell, the more coaching hours I can sell, the more seats to an event I can sell, right? So the service that we start training—this is the first service that we train ghostwriters on in PGA—is what's called an educational email course. And what that looks like is something like this. Oh, the link is broken. This is our Start Writing Online email course. So for one of our other writing programs, which is called Ship 30 for 30, this is the frontend; this is where we capture as many emails as possible for people that are interested in digital writing. Okay, and the reason that we build this educational email course—notice it's very simple; it's a very short page; there's no links to anything else. I don't want—I don't want people clicking around on the homepage of a website. I want one decision—one decision. You get to this page: Do you want to start writing on the internet? Yes or no. If yes, I'd love to walk you through how to get started. It's a very binary decision. Does anyone want to guess what the opt-in rate is of this page? Drop in the chat what—what percentage—what do you think the opt-in rate is? Nice, everyone's given us the benefit of the doubt. Those are some high numbers. Okay, so the nuance is actually it depends on where the traffic is coming from. If it's colder traffic, like people that aren't as familiar with us, it might be as low as 30%, and if it's really warm traffic—it's people who really know us; they follow us on social; like they—they love all the digital writing content that I write about on X or LinkedIn, and then they come to this page—it could be as high as 65, 70%, right? Compare that to if you go to a company's website and at the very bottom they have a "Subscribe to our newsletter" box. What do you think the opt-in rate is of that? Drop in the chat. What do you think the opt-in rate is of that little "Subscribe to our newsletter" box at the bottom of a website? Yeah, it's typically 1% or less—1% or less. So what is the opportunity? The opportunity is you have a person with a personal brand or you have a company—in some way they are driving traffic. If you drive traffic to the company's homepage, you're collecting 1% or less of people's emails. If you drive traffic to a standalone opt-in page that provides instant free value in the form of a 5-day educational email course with no other decision, the opt-in rate could be as high as 40, 50, 60, 70%. Which business makes more money? Which business collects more emails? It's very simple; it's the one that's driving traffic to a page with a 60% opt-in rate, right? So this is the opportunity, and this is the first opportunity that we train ghostwriters on how to build. We—we give them this—like this is a card template—we give ghostwriters this card template; we show them how to come up with a great main title, subtitle, all the ways to frame the offer; we show them how to write the emails; we show them how to build the emails—build the automation inside of ConvertKit, now known as Kit—we show them how to do all of this. And for providing this skill, you can charge $5,000. You charge five grand. Build this—takes about 30 days. That is an amazing opportunity. Do you know how many companies and how many people building personal brands have no opt-in or a terrible opt-in? It's like everyone. So this is a great problem to solve, right? And Carlos, there's a good—good question, like, "What about traffic?" Traffic is a completely different service; traffic is a completely different problem. Traffic is, "How do I tell people about what I'm doing?" Educational email course is, "How do I get those people to opt in?" And those are actually completely different services. One is social ghostwriting; one is email ghostwriting. And so I would encourage everyone to pick one of those. Our last masterclass, we did all about social ghostwriting—all about traffic. I think there's a tremendous amount of opportunity, yeah, in social, but in newsletter—and you don't need to do both; you can specialize in one or the other. Okay, so—and yeah, AJ, that's a faulty belief. So people—so just to recap for everyone here, they say, "My emails won't perform if they don't have traffic, and then the client will be upset." So here's what you have to remember: The easiest people to go after are people who already have traffic. You want to know how you find people who have traffic? Look up any website on SimilarWeb. You take any website, plug it into SimilarWeb. SimilarWeb's like, "Oh, yeah, this marketing agency is getting 100,000 page views a month; they're collecting less than 1% of emails. That's a problem; maybe you should help them improve their opt-in." Right? There's opportunities everywhere. Here's the second opportunity: Once you get someone to opt in, right? Once someone types in their email here, now what? Well, once they type in their email, now we have a different problem, which is we have to follow up with them. And all businesses—all businesses—make more money when they send more emails, period. Full stop. End of story. And the way that you send more emails is you start with a weekly newsletter. This is the easiest upsell, right? You charge $5,000; you build them an opt-in; you build them an educational email course; and then you upsell them, and you say, "Hey, now we have a bunch of people on our list; we should probably stay top of mind; we should keep educating them; let's send them a weekly newsletter," right? So that's the next step, but there's also other emails that you can send them. Okay, so for example, on Wednesdays or on Fridays, you might send them an indirect email, which is like, "Hey, here's a little bit more free value, and here's a reminder that I have this product over here that I think could help you, or here's a reminder—I'm—I'm currently taking uh, free consulting calls if you're interested uh, in this service that I provide." So indirect is, "Here's a little bit more free value, and here's a nudge for sort of the next thing that I want you to do." And then the direct pitch is, "Hey, you've been on our email list for a while; how come you haven't booked a call? How come you haven't bought the product? How come you haven't insert whatever product or service the—the client is trying to sell." So there's these other emails that you can upsell clients on. Now, here is one of our favorites. This is what—this is the secondary upsell that I would recommend you get people to buy into. The opt-in, then you get people to buy into a weekly newsletter, and then what you do is you can create a segment—we do this inside of Kit—you can create a seg—segment that we call "clickers." Now, clickers are people who open your—your newsletter—your weekly newsletter, and they see the link at the bottom—maybe it's like, "P.S., you know, I'll use our business as an example. P.S., I notice you haven't booked a call for Premium Ghostwriting Academy yet, or P.S., I notice you haven't ho—to board and join Ship 30 for 30 yet," right? What you can do in these email platforms is you can tag all the people who click the link but don't take action. So I want to know—I want to build a list of everyone who's clicking that link but not taking action, right? They go to the next page, but they don't—they still don't book a call, or they go to the next page, but they don't buy Ship 30, right? They go to the next page; they don't book a coaching call—whatever—whatever the business model is. And so what you can do is this Friday email, you can send to just that segment of people. And so you say, "Hey, I noticed you clicked on that link, and you still didn't book a call." Now, if someone clicks the link and they're not taking action, it is always because they have an unanswered question in the form of an objection. Let me say that again: They are not taking action because they have a question in the form of an—or they have—they have an unanswered question in the form of an objection. So what that means—you have to listen closely—is someone—if you were to ask them—someone might say something like, "Um, yeah, I took a look at the product; I just—I don't know if that's going to help me"—insert the thing that they're looking for—"it's a question, but it's also an objection." And so what you want to send to the clickers—right—that segment—is you want to answer their question, and as you answer it, you're helping overcome the objection. So it's a Q&A, but it's really a, "Let me help you overcome this objection." This is one of the most effective sequences that you could build for a business because the vast majority of companies A, are not even tracking those links, and B, the person clicks, and then they never talk to them again; they never go and answer their question. So everyone is so focused on traffic, meanwhile there's like a hundred holes in their bucket. And so everyone's like, "I need more traffic." No, you don't; you should maybe just answer the questions of all the people who clicked the link and didn't do anything. And if you're sitting there and you're like, "Cole, how many businesses really have that problem?" Millions—like literally everyone has this specific problem. And if you understand why this is a problem—if

You understand how to solve it if you understand how to create resources to solve it; if you understand how to iterate on it, people will pay you thousands and thousands and thousands of dollars. It is an insane amount of opportunity, and we see very few people doing it well, very few.

Here are some other sequences you can build: abandoned cart sequence. Anyone here a, uh, a serial online shopper? You know, you love buying stuff on Shopify or, uh, Amazon, or insert your favorite platform, right? If you put something in your cart and you don't complete the purchase, what happens? You put something in your cart and you don't complete the purchase; what happens? Four hours later, they're like, "Hey, you left those jeans in the cart." Right? The next day, "Hey, you put those four books in your shopping cart and you never, you never bought them. Here's a quick reminder." This is what's called an abandoned cart sequence. Every single e-commerce company on planet Earth needs an abandoned cart sequence; every digital product business needs an abandoned cart sequence. All you're doing is reminding people, "Hey, by the way, you left this in your cart. Hey, by the way, here are some more benefits about the thing that you were already thinking about buying." It's reminders and it's education.

Now, what if you have a services business? Services are sold on the phone; group coaching programs are sold on the phone; enterprise technology platforms are sold on the phone. Getting people on the phone is actually pretty difficult. It is an entire skill, and it's not just a skill; it requires building systems. So the vast majority of marketing agencies, for example, that need to sell clients on the phone, they have no infrastructure for doing that consistently. They don't know how to do it; they don't track it; they don't know how many people are doing it or falling off halfway between; they don't know where the leaks are. All they're doing is they're like, "I hope someone calls me." That's why the business is stuck. So anything that is sold over the phone, you need what's called a book-a-call sequence. You need to educate; you first need to get people to opt in; then you need to educate people on filling out some sort of application. The reason you do this is because you need to qualify the leads, right? You don't want just anyone being able to get on the phone; you want people who are only interested to get on the phone, right? Then a lot of people fill out an application or fill out a survey, but then they just forget. They're like, "I forgot to book a call, or I didn't see a time that was available, and I just gave up." So you need more emails to remind them or follow up with them or help them find a time to book a call. And then even then, when they book a call, you should probably have one more sequence. You know why? Because every single time, the people are going to have the same questions going into the call. You ask any founder, any salesperson, it's like, "What are some of the most commonly asked questions?" They're going to be like, "Oh, every single time I get on a call, I have to answer these five to seven questions." Great. You know what you should do? You should probably pre-answer all those questions via email so that if they book their call on Friday and it's Monday, they don't just not hear from you for the whole week. You could send them another educational sequence that answers different questions for them each day, reminding them, "Hey, we're so excited for your call on Friday; we're really looking forward to chatting. Beforehand, just wanted to give you a little bit more information; wanted to answer some of these questions for you." Why does it do two things? One, makes them feel heard; you're communicating that you're still, you're still talking to them; you're excited to talk with them on Friday. And two, you preemptively answer a handful of their questions, which elevates the quality of the conversation when they get on the call.

All of these things, you know, there are hundreds of thousand, thousand, if not millions of services businesses; like an unfathomable amount of potential. 99% of them don't have this at all; 99% of them don't even know you can do this. That is the opportunity. The opportunity is you spend a little bit of time learning about these things, and then you spend a little bit of time investing in your skills and learning how to build them, and then people will pay you thousands and thousands and thousands of dollars to build it for them, and not very many writers know how to do it, and not very many businesses even know that this is an option, which is why we're just—every day we talk about how much opportunity there is with email.

Then you have all sorts of other, sort of advanced sequences. You have a pre-call education sequence, is what I just talked about. You have a what's called a "hammer them" sequence. So if a company's running a ton of paid ads, paid ads attract really cold leads and cold subscribers, so you need to educate them as quickly as possible going into a call. So in this sequence, you might send them two or three emails a day for a week, sending them all these resources, getting them as up to speed as possible so that they're educated going into the call. You might have an upsell sequence, right? Someone's going through, they buy a digital product, "Hey, by the way, if you bought this, you might also be interested in that," right? Upsell sequences add more revenue to a company. No-close follow-up sequence. Okay, what about all the people that book sales calls but don't say yes? What about all those people? Do you just never talk to them again? No. If they get on a call and they don't close, you should immediately put them into a follow-up sequence that keeps giving them more free education. You know why? Because even if they didn't buy today, they might buy in the future, and it's a whole lot easier to close someone that you've already talked to than close someone you've never talked to before. A lot of companies ignore this opportunity. And then, of course, you have like a FOMO sequence. FOMO is fear of missing out. This would be like going into a product launch or an open/close cart launch. All of these—drop in the chat if there is at least one of these that you didn't even know about. Just say "me." That's a, that's a, that's a lot of people; it's a lot of opportunity.

So this is the first step. The first step is even becoming aware that these opportunities exist, right? The way that you make the most money, the way that you make the most money with any service, but we'll talk about it through the lens of writing—the way you make the most money as a writer is by identifying problems in businesses that most people don't know about. Because if you say, "I solve this specific problem," and most people don't even know that A, it's a problem, and B, most people don't offer the solution to that problem because they don't know it's a problem, guess how much demand you're going to have? A lot. A lot. And just to really drive home the power of specificity here, you could build a million-dollar ghostwriting agency only doing educational email courses. You could build a million-dollar ghostwriting agency only doing evergreen newsletters. You could build a million-dollar ghostwriting agency just doing like these little follow-up sequences. You could build a million-dollar ghostwriting agency only specializing in book-a-call sequences. And this is the faulty belief: the faulty belief is people think, "I need to provide every service they need. Help with traffic; I should also write content on LinkedIn; I should also do the e-newsletter; I should also write articles; I should also, gh, write their book; the founder wants to write a memoir." No, no, no, no, no, no. The way you make the most money as a writer is that you find one of these opportunities and you get really, really, really, really good at it. And this is what we help people do, and this is the first thing that we help ghostwriters do. Because if you know how to build an educational email course, you can do pretty much all of these; they're just different variations of it. So this is a very easy vehicle to learn all the fundamental skills, and then all of these are just sort of different variations of an EEC, which is awesome. All right, does that make sense? Yes? Everyone see how much opportunity there is with email? There's a tremendous amount. Awesome.

Okay, so this is why—you know, to be perfectly honest—if I was starting a ghostwriting agency in 2025, if I was doing this all over again, this is what I would do. I might consider adding in social ghostwriting later, but I, I wouldn't do it in the beginning; I don't think I would need to. I could, I could very easily build a seven-figure ghostwriting agency just focusing on email, and more than email, specific types of emails. And because we've gotten really good at this, like certain things we've gotten like—we've gotten really good at the evergreen newsletter component; we've gotten really good at the book-a-call sequence. What I would do is I would pick like one or two of these and I would just go, "This is all we specialize in," and then I would put all my effort into finding as many people on planet Earth that I could help with that one specific thing. That's what I would do. So for everyone here, if that's what I would do, maybe consider doing that as well.

All right, here's a couple just quick little crash course. Here's the difference between project services and recurring. Project is a one-time cost. Okay, so some of these, for example, an educational email course, this is a project. You build it, and then it's done, right? Book-a-call sequence, you build it, and then it's done. These are projects. All right, projects are typically either paid 100% upfront, or sometimes, depending on the price point or depending on the client, you might do 50% upfront and then 50% upon completion. These are the two standards. Okay, what is not standard, just so everyone here knows, is I do the whole project and then you pay me at the end. No. As a mentor of mine used to say to me all the time, "The work begins as soon as payment is received." You do not go do all of the work and go, "And you pay me at the end." No, no, no, no. You either get 100% upfront or you get 50% upfront and then 50% upon completion. Okay, projects are what I like to think of as asset-driven services. So the reason it's a project is because you are building an asset; it is something where the measure for success is you don't have it now; you have it. Okay, it's very simple. So an educational email course, you don't have it now; you have it. That's what makes it a project. And oftentimes, one of the questions that writers and ghostwriters will ask me all the time is, "You know, how do I promise results?" The reality is that you really can't. All of marketing is just a hypothesis, and you also don't want to be in the business of promising results; you want to be in the business of building and selling assets or iterating on assets over time. Okay, and so when someone says, "You know, what is the return on an educational email course," for example, you go, "Well, first of all, the measure for success is right now you don't have a way of collecting emails; now you do." Or, "Right now, the way you collect emails is this little newsletter often at the bottom of your website; you're probably collecting less than 1%." If you send traffic to a standalone page, industry standard, that's probably going to get up to 20, 30, 40%. That's it. You don't have it now; you have it, right? And then if someone starts pushing you on price and they're like, "Wow, five grand, that's really expensive," you just help them do some napkin math. You're like, "Well, let's see, you're a marketing agency; your average service is four grand a month. So basically, if you increase the conversion rate and you land one single client in the next three to six months and they stick with you longer than two months, it's ROI positive. Do you think you will land one client and they will stick with you longer than two months? If yes, this is an ROI-positive decision." So a lot of times, writers get really defensive when the, the client pushes back on price and they're like, "That's, that's so expensive; who would ever pay five grand for it?" And the writer immediately cowers and goes, "Oh, you're right; I didn't mean to say five grand; I'll, I'll do it for two." That's the mistake. No. The way you help them understand is you do a little napkin math; you help them see, "You don't have this asset; you build it once. If we measure success over a reasonable time horizon, this will be a net-positive asset." It's not hard to calculate that; do a little napkin math, right? So these are projects.

Recurring are things that are supposed to be iterated on over time. So a good example of this would be an evergreen newsletter; this would be a valuable newsletter, right? So if you're subscribed to our Start Writing Online list, for example, every Monday we send you some sort of digital writing tip. Why do we do that? Because we want to stay top of mind with you; we want to keep demonstrating that we can help you; we want to give you free value; and we want to keep reminding you that you should probably take Ship 30. We do the same thing with our ghostwriting list; every week we send out free resources. "Hey, I hope this helps you; hey, implement this; and by the way, if you want help implementing this, we would love to work with you in our premium ghostwriting academy." So these ongoing, recurring services typically come with some sort of monthly retainer because you are being paid each month, right? But here's the part that people misunderstand: the measure for success is not, "I promise you some number of followers; I promise you some number of email subscribers; I promise you some sort of metric." The measure for success is simply improvement over time and/or the benefits of consistent output. So let me give you a really simple example: which person is going to experience more opportunities in the digital world, the person who creates content for a day or the person who creates content for a year? Drop in the chat, day or year. Which one collects more rewards? Do we think it's the person who does it for a day or the person who does it for a year? Okay, it's not rocket science, right? Now, what is the bottleneck to doing something for a year? The bottleneck is very simple: consistency. So this is what's really interesting about traffic, about emails, weekly newsletters, all of these things. People think that it's about promising metrics, and it's not; it is about helping the client understand that all of the rewards come as a result of consistency. They are not necessarily buying metrics; they are buying consistency. If they pay you to do it every month, they are trading money for consistency. If they don't pay you every month, they have to try and do it themselves, and guess what? They're probably not going to be consistent. They are buying consistency. Does that make sense? Does everyone understand that? Because whenever we talk about these things, everyone gets so lost in the sauce and they're like, "Am I supposed to promise millions of views? Am I supposed to promise a certain open rate? Am I supposed to promise a certain number of conversions?" No. You are selling consistency, and it doesn't, it doesn't take a rocket surgeon to understand that all of the rewards come to people who are consistent. Our Start Writing Online, this funnel has generated millions of dollars for us. We have not missed a single week of this newsletter in four years. We have sent a weekly newsletter to this list for four years in a row. The bottleneck is always consistency. Okay, so that's really what you're selling, and you need to help the client understand that that's what they're buying. Before we move on, does all this make sense? Real quick, let's do a little pulse check. Is this helpful? Is this helpful? Maybe let's get a quick little score, one to 10. One to 10, is this helpful? I want to know if this is clicking. Awesome, that's great. I saw a four in there; some of my jokes might not have been that funny, so I'll try and up those. All right, great. So let's keep it rocking. So here is how you find founders and companies who need newsletter ghostwriters the most. Okay, there's four different types of opportunities that I think about when I'm looking for opportunities and selling newsletter services. All right, the first one is someone who has a growing social presence. It doesn't need to be a million followers; it could be 5,000 followers. The follower count is almost irrelevant; what matters more is the frequency at which they're posting. Okay, so it—you're basically looking for someone who's playing the game. You're like, "Wow, this person's putting out a lot of YouTube content; wow, this person's writing a lot on X; wow, this person's creating a lot of carousels on LinkedIn." And whenever you see someone who's clearly playing the social game, you should immediately go look and ask, "Where are they driving the traffic?" Because the whole point of creating content on social is not to just get views for the sake of views; the entire point of creating content on social is to drive the traffic somewhere. That's what you want to do. And so the first thing that you need to see is, "Where are they driving the traffic?" And if they don't have an opt-in, then you should reach out to them and say, "Hey, you should be sending this traffic somewhere; why don't I build you an opt-in?" Right? That's the first opportunity, and there's a lot of people like that. So that's the first thing you're looking for. And by the way, just, uh, to close the loop on this—Bill in the chat saying clients need to see hard numbers in ROI. I sold $5 million of ghostwriting services where all we did was write articles, and the ROI that we sold was, "If you write more articles on the internet, good things will happen." 300-plus clients, some of the biggest startup founders in the world. I didn't promise a single hard metric; I didn't say, "I'm going to get you this many views;" I didn't say, "I'm going to get you in this publication." I didn't say anything except, "Do we both agree that if you consistently share your insights on the internet that more good things will happen for you and your company?" That was all I did. So whenever I see someone tell me that you have to—no, you don't. And I lived it, and I've done it, and I did it for years, and I did it with very, very smart people and very smart clients. So just to close the loop on that—here's the second opportunity. You go to the company website. Company website has no opt-in. Now, there's different variations of this: company website has no opt-in, or company website has a weak offer or opt-in. They just say, "Subscribe to my newsletter." That is not an offer. If you go to a website and it just says, "Subscribe to our newsletter," that's basically saying, "Type in your email so that we can annoy you whenever we want." That's why the opt-in rate is sub-1%, right? So it is an extremely weak offer. And then the slightly better version—this is what the vast majority of people do—is they go, "I'll collect emails by offering a discount." So you go to some website and they're like, "Type in your email and you get 20% off; type in your email and we'll send you a free hat." I'm going to let everyone in on a little secret: the discount is not why the customer didn't buy. The reason that the customer is not buying is because they are uneducated; the customer is not buying because they have a question. So I'll—this is an example; I love, I love sharing—a couple months ago, I was, uh, I got really excited; I did like an ice bath for the first time at the gym, and I was like, "Wow, this is amazing; I should get an ice bath for my house." So I go online and I start looking up companies that sell these ice baths—you know, it's basically just like a big tub and you just fill it with really cold water—and I go, I found a really cool company. I go on their site, and the first thing that pops up is like, "Type in your email and you get 10% off of your ice bath." And immediately I'm like, "Guys, the money is not the problem; the problem is I don't know if I—" I have tons of questions about this ice bath. Like, I live in a hot area; is it going to endure the heat outside? How often do I have to clean it? Like, how does it stay sanitary? How often do I need to swap out the water? I have questions. The reason I'm not buying or the reason I'm not typing in my email has nothing to do with a discount; it has nothing to do with the money; it has everything to do with the education. And every single person here, you have that same question. You got to go buy a new pair of glasses; you have questions. You want to go buy a new pair of jeans; you have questions. You want to go buy an electric toothbrush for the first time; you have questions. And that is why our whole thesis is the best way to capture emails is with an educational email course, not with a discount. I promise every single CPG company and e-commerce company and clothing company and services company, all of them would see a massive increase in opt-ins if they swapped out the discount opt-in for an education opt-in. All of them. Education is always the bottleneck, always. And so this is what you're looking for. So the next time, everyone here—everyone here—when you're just browsing around on the internet and you're shopping and you go to a website and you see something pop up and it's like, "Type in your email and you get a free hat," that's a potential client. "Type in your email and you get 10% off your next order," that's a potential client. You go to a company and nothing pops up, that's a potential client. You go to a company and it just says, "Subscribe to my newsletter," "Type in your email and we'll annoy you whenever we want," that's a potential client. You are surrounded by potential clients everywhere you look; there is opportunity. And the reason that some ghostwriters make a lot of money and most freelance writers don't make very much money is that all the freelancers are sitting on Upwork waiting for someone to hire them, and all the ghostwriters and all the premium ghostwriters and all the people that are actually making the money are going, and they're looking for all of the people that are doing it wrong, and they reach out to them and they go, "You have a problem; here's why you have the problem; here's what it's costing you; here are the negative consequences of that problem; here's how to solve it." You have to take your future into your own hands. And so, yeah, Will, great question in the chat, "How do you start these conversations?" You educate people on the problem. No one can care about the service that you're providing or the solution that you are offering until they care about the problem. If I ask every person here, "Would you like to buy a roll of toilet paper?" you would be like, "No, Cole, why are you trying to sell me toilet paper?" If I found you on the side of the road and your car was broken down and you had food poisoning and I said, "Do you want to buy a roll of toilet paper?" you would say yes, and you would probably pay me $100 for the roll. The person can only care about the solution once they've cared about the problem; once they connect to the problem. So whenever people are like, "How am I supposed to find these opportunities?" You look for problems, and then you tell people it's a problem. Make sense? Does that click for everyone? Okay, awesome. All right, let's round this out. How should you package and price a newsletter offer? This is what I would do. All right, if, if you—if everyone here, you want to steal this, you want to go and pitch it, you want to run with it, by all means, that's why you're here; that's why I'm giving it to you. This is what I would do: I would target $3,000 a month to sell a newsletter. If I was selling an educational email course, I would…

Do that first. I would sell it at $5,000 as a project, but if I was selling an ongoing newsletter offer, I would target three grand a month, and I would know that I could probably get it all the way up to 6,000 per month.

I'm going to let everyone in on a little secret: what is the difference between a writer charging three grand a month for this and a writer charging six grand? The difference is that the second writer decided to say a higher number. That's literally it. The reason that so many different writers charge different amounts is because it comes down to your own individual relationship with money.

The first time that you do this, the first time you pitch someone, you're going to be like, "Who on Earth would ever consider charging or paying me $3,000 for this?" You're not going to be able to fa(it), but I'm telling you that is the journey everyone goes on. And then you're going to do it a handful of times, and then you're going to notch it up to 4,000, and you're going to be like, "Why was I ever charging 3,000?" And then you're going to notch it up to 5,000; you're going to be like, "Why was I ever charging 4,000?" This is the journey; this is this is just how it goes, and everyone has to learn the same lesson. Okay.

And this is the offer stack I would focus on: one value-driven Weekly Newsletter per week, probably around 800 to 1500 words. Okay, this is just free value; I want to share this framework with you. Here are some tips on how to solve this problem; here's a quick walk-through. Right, free value; we send ours every Monday if you care. I would also add in, to specifically focus on increasing revenue, I would add in this second objection-handling testimonial emails. I would build a sequence in their email marketing platform for clickers. So I want to know all the people that are clicking on their book of call link, on their survey link, on their product landing page link—like whatever thing they're selling. I want to know all the people who are clicking but not buying, and once a week on Thursdays, for example, I would send them an email that answers their question, helps them overcome their objection, and if possible, shows them a testimonial. And yes, uh, Madam Xavier, um, we have people do that inside PGA literally every single week. So yes, over and over and over and over and over again. So I would add in the second email specifically to people who click, and I would use that to increase revenue.

I would also say, "Look, I'm going to do ongoing A/B subject line testing." This is very easy to do; every email marketing platform can do it. You can attach two different subject lines to an email, and then it sends the two subject lines to different segments of the list, and then you see which one performed better over time. Every month you should pull the highest performing subject lines, and you start adding them to a little repository, so you're like, "These are all the things that are working; we're going to do more of this." Ongoing iteration, remember.

And then lastly, this is really cool; this is a new thing that I would build. I would tell the client, "On an ongoing basis, we are going to build and train an AI model. We're going to train an AI model on you; we're going to train an AI model on your content, your company's content, etc." And how we're going to do that is every week, every month, we're going to take our highest performing subject lines and our highest performing emails and we're going to upload them to a Claude project. For everyone here, if you haven't played with Claude or Claude projects, it is very cool; it's very—I would spend some time playing with it. This is this is the future of writing and ghostwriting. Okay, so I would definitely prioritize playing with some AI and with a Claude project. What you can do is you can upload files, and that's very simple; we're not talking about coding or anything; it's literally just upload a PDF or upload a Word document, and those project files give the model context. So what you can do is, over time, the more that you write emails for a client, the more that they approve the content, the better the model gets at knowing, "Oh, this is the output that you're looking for." That increases your efficiencies; that is what requires less time spent on edits by the client. And I would tell the client, "I'm doing this; I would be like, 'This this is the goal; the goal is to to train this AI model so that I don't have to ask you to edit content anymore.'" And for this, I would charge three grand, and I would, over time, as my confidence grows and as I feel more and more comfortable saying a higher number, I would try and get this all the way up to six grand. And this is what I would do. Okay.

And I just want to explain, for context, if anyone's sitting there going, "Cole, that's so much money; that's so much money; like I can't imagine someone ever paying that," okay, this is what we do for all of our business verticals. We have a Weekly Newsletter for Start Writing Online; we have a Weekly Newsletter for Start Ghostwriting; we have a Weekly Newsletter for Start Writing with AI. We have a full we have a full-time team; we have a whole team here. But if I was hiring a contractor, this is pretty much what I would pay them, and I would pay them to do basically this. And in paying them to do this, what I would expect to generate on that is probably somewhere in the ballpark of 50 to 150,000 a month in revenue for the business. Okay, that is the value of your value. So I'm just being really transparent with everyone here: if you're thinking three grand a month is a ton of money, I'm telling you that on the other side, the business is going to make significantly more than that, and that's the goal; that's how it should be. So you shouldn't feel away about charging three, four, five, six grand a month because you're helping the business generate 50 or 100. Okay, does this make sense? Everyone see this nice little offer stack? Everyone see how this works? Is this helpful? Awesome.

Okay, so here's what I want to leave you all with: I have in this in the past hour I have now made you aware of more opportunity than you could tackle in the next 5 to 10 years. And I really want everyone here to internalize that if you pick even one, one single thing that I have made you aware of today, and all you did was try and get better and better at that one thing, that would that would be your whole focus and should be your whole focus for like years. It takes way longer than people think in order to see all the compounding benefits of that skill. And over and over and over again, you know, I've trained a lot of writers; I've trained a lot of writers, a lot of ghostwriters; I've mentored a lot of people. The single biggest mistake that I see over and over and over again is people consuming all this information like this and then going, "I have to do all of it." And that's a mistake; you don't have to do all of it. You have to do one thing really well, and you will always unlock more rewards by doing one thing really well than trying to do a little bit of everything for everyone. That is why every typical freelancer you talk to is burned out, overworked, and underpaid, because they're trying to do a little bit of everything for everyone. And I cannot emphasize enough the value of picking one thing and going, "I am going to get really, really good at offering weekly newsletters; I'm going to get really, really good at building educational email courses; I'm going to get really, really good at building book of call sequences for companies that sell things over the phone." And I promise, if all you do is that, you will make way more money than if you sit there and try and chase a gazillion opportunities.

Okay, so the Challenge from here, The Challenge from here is not information; the challenge all from here is accountability. It is holding yourself accountable; it is having the discipline to go, "There's a hundred things I could do; I'm going to only focus on one." These are hard skills to build. And so here's the thing: a lot of I I hope I hope that this is one of the most valuable free trainings you've ever attended in your life; that I I love doing this; I do it for free; I do free things all the time because I genuinely feel like if someone had explained this to me earlier, I would have been more successful. So I love sharing, and I love mentoring, and I love giving all this information away for free, and I don't mind doing it. But at a certain point, becoming aware of opportunities and information is no longer the bottleneck; it's not the bottleneck for you; the bottleneck is having the discipline to stick with something; the bottleneck is holding yourself accountable; the bottleneck is you running into a little bit of friction and not giving up; the bottleneck is you saying, "I'm going to do this one service," and then some other random person is like, "Hey, can I pay you to do something different?" And you all of a sudden are like, "I have to change everything." That's a mistake; you have to build the discipline: "I only do this one thing." I've experienced this; I've generated millions of dollars doing this; I've trained a lot of other people to make a lot of money doing this; I'm telling you this is the way, and these are very simple skills, but they are hard to build. Some of you, if you attend this and you're like, "You know what, Cole, I got it; thank you so much," no problem; I hope that you take this, and I hope that you go and are very successful with it. I do. And and if you are, I would love for you to DM me and tell me about your amazing success story because I think that's awesome. But if that's not you, or if you've tried something like this in the past, then the bottleneck is maybe you need some help, right? Maybe you need someone to help shortcut the learning curve; maybe you need someone to help hold you accountable; maybe you need someone that you can ask questions to; maybe you need someone challenging all of those faulty beliefs; maybe you need someone telling you over and over and over again, "Yes, you can do this thing; yes, you can charge that amount of money." Maybe that's what you need, right? So if it is, I'm just letting you know that is what we specialize in; that is what we do. I I built our premium ghostwriting Training Academy specifically to solve this problem because I was that burned-out, overworked, underpaid freelance writer, and it took me a very, very, very long time to learn all of these things, and I've watched a lot of friends struggle with this. And so for me, it's it's a it's very missionary work for me to go, "I want to help other writers not suffer that same fate." So I really, really love working with writers who go, "I've decided I want to do something different; I've decided that I want to build these skills; I've decided that I want to build the discipline; I'm ready to invest in myself; I'm ready to commit." And over and over and over again, I see that once people make that decision and they ask for some help, and I'm able to give them some mentoring, all of a sudden things start changing.

Okay, now again, there's plenty of free information out there for you; if you want to take it, by all means, go be a success story; DM me later; tell me all about it; that's awesome; I love that for you. But for everyone else, if you're curious and you want to know how premium ghostwriting Training Academy works, why we do what we do, why we specialize in what we specialize in, real quick, I just want to walk you through the flow here. If you are interested, and Daniel, maybe you could drop this link here in the the chat for everyone. Okay, the first thing that we do, the first thing that we ask for is to fill out a very short survey. The reason that we do this—full transparency—is we have hundreds and hundreds and hundreds of people who apply every single day. Okay, so for us now, we have a challenge where so many people want to be part of PGA that we need to get some information about, you know, who's really going to stick with it, because I only want to help people that I a I can help, but B are are really committed to making progress, right? I I don't want someone who's like, "Hey, I joined, and why aren't I a millionaire tomorrow?" Like that's not helpful for you, and that's not helpful for me, right? So the first thing is filling out this little survey, and it's very simple: we just break things apart: either "I want to start brand new." I'd say 50% of people in PGA are all brand new to ghostwriting; it's awesome; we've had some insane success stories. Okay, outlier—I'm not saying this is everyone—but I I want to tell you: outlier, we had a guy who had never written anything on the internet before, ever, and started ghostwriting on the side; he had a tech job, full full-time tech job; started ghostwriting on the side; never written anything on the internet before, ever; and a year later, his ghostwriting side hustle was making almost double his full-time salary. Again, I am not promising that outcome; I am not saying that as everyone; I am saying I'm using it as an example to show you that it is possible. The first step—I know it sounds so woo-woo; I even I like almost hate saying it, but I also hate how true it is—the first step is realizing that it is possible. You cannot change something that you think is impossible. Okay, the other the other group of people is, "I've had a couple writing clients like here or there," or "I have more advanced; I have multiple clients." So we have I'd say we have probably 50% beginners, maybe 30% "I had a couple clients here or there," and then maybe another 20% is give or take; it fluctuates—uh, people who are like more seasoned. Those are the ones that typically come in, and I'm like, "I give give you three things; your business explodes; congratulations." Like those those people are really easy to help, but PGA is very designed to help pure beginners and people who have sort of dipped their toe in the water and just need some help growing from there. So you fill out this survey, so as I say, "I'm a beginner; I want to start my ghostwriting journey." Three to five words: what do you do for work? You know, a lot of people have full-time jobs; maybe they work, I don't know, it's like I'm I'm a nurse, or I'm a teacher, or you know, I I sell cars, or whatever it is. Other people sometimes already work in a job that is uh related, so they're like, "I work at a marketing agency," or "I you know, I already work by writing technical content for this company," right? Whatever it is, it just gives us some context as to where you're starting from. Then the next question is, "What's going on in your life that has you interested in ghostwriting?" The reason that we ask this, and this is a really revealing question, and I think it's it's very helpful for us, but it's also helpful for the other person, is "What's your intention behind it?" Because if someone's like, "Hey, I'm just looking for how to become a millionaire in the next 24 hours," I'm gonna be like, "This is not for you," you know? But if someone's like, "Hey, you know, I I'm really passionate about writing, and I've just never really known how to monetize it, and I would really love to spend more time writing; I just I need some help figuring out how this works as a business," I can help that person all day long, all day long. Or if someone goes, "You know, I have a I've been freelance writing for a little bit; I have a couple clients, but I've always like been undercharging, and I just really don't know how do I improve my packaging; how do I improve my pricing?" I can help that person all day long because I've lived all these problems; like I know ex I know exactly why you're experiencing what you're experiencing at the level that you're experiencing it. So this is a really revealing question, so we so we asked them to share a little bit, right? And then the next is, "Are you in a position to invest in yourself and acquire monetizable skills?" Now we have to ask this question; we have to ask this question. And really the point of this question is we have limited slots; we only have so many; we only have so much availability for calls. And so what we don't want is we don't want people that are just, you know, they just came across this landing page, and they have no idea who we are, no idea what we do; they fill out this survey, and then they're like, uh, and like, "No, I I have no interest in investing in this, but like I want to book a call." Well, it costs us money to provide these calls and provide these free calls to people, right, to see if it's a good fit; if it's a good fit for you and if we're a good fit or if you're a good fit for us, right? So we just we we sort of need to have some sort of baseline; just we all all want to make sure we're on the same page. And then we just ask for some basic contact info, and then from there you book a call. So here I would fill this in; let's see if it'll let me do a test; it might not. Oh, phone number is not valid; uh, well, whatever. Okay.

So then after you fill this out—basic uh basic information—from here what's gonna—yeah, Daniel, I don't want to type in my real cell phone number, no offense—um, so after you fill this out, what happens is you pop up a Calendly; Calendly allows you to book a time; you book a time with uh one of our very talented people on our team. These are all people who have worked with and talked with hundreds and hundreds and hundreds of people who have gone through the program, ghostwriters, and it's really just intended to make sure that this is a good fit for you and also that you're a good fit for us. We walk you through a a free Kickstart call, so we basically show you exactly, "Look, if you want to start monetizing as a ghostwriter, this is the service that you should start with; this is how much you should charge; this is how you should pitch people," right? It's very educational; it's all free; take what you want away from it. And then we just, you know, we make sure, "Is it a good fit for you, and is it a good fit for us?" And if it is, and you're excited, then we go through, and we'd love to have you, right? And so for context, we've currently had—I think we recently crossed—maybe 1,500 people have gone through PGA; over a thousand people, 1,500 plus; we've had some incredible success stories; like I like I told you about, we've had people who—again, I'm not promising any of these things; I'm just saying these these are cool success stories that have happened—we've had people come in, complete beginners; now they've scaled themselves up to a full-blown ghostwriting agency doing 40 or $50,000 a month. We've had people who built ghostwriting side hustles; now they're making an extra three, four, five, six, seven grand a month as a ghostwriter. We've had people start ghostwriting and then start working with a client, and they build a great relationship with the client, and then all of a sudden the client wants to hire them full-time, or the client wants to double uh their retainer and have them be more exclusive with them, right? So we've had all we all sorts of really, really cool success stories. Um, I saw the question in the chat, just to answer—so PGA is structured as a 16-week program, so we have a a series of lessons that we walk you through; these are all the the fundamental skills that you should acquire as a ghostwriter. We help you build your first educational email course; we walk you through how to uh identify prospects that you could pitch; we walk you through the whole pitching process; uh, we give you scripts for outreach; we walk you through how to handle sales calls; we show you how to handle objections; we show you how to manage projects; we give you a dashboard to manage the projects with clients; and we lit A to Z; we literally give you every single thing you would need in order to have your own ghostwriting business, whether it's a side hustle or a full-time income, or you end up building yourself into an agency; it's structured as a—bud—that's thanks for dropping that in the chat; that's awesome. Yeah, M is awesome; I'm glad that that was such a great call, and would love to have you—it's 16 weeks, like I said. When you join, you are immediately put in a private channel with me; you're in a private channel with me and our entire team. The reason that you're in that channel is because we introduce you to your one-on-one coach, so every single person has a coach that they can go to; ask any questions that you have; you can submit assignments to your coach for reviews; anything that you're running into; our coaches have worked with hundreds and hundreds and hundreds of people at this point; they are extremely proficient. The reason that I am in the channel is because if you ever have a question that is outside of the bounds of all of the questions that we know people ask, right? 98% of the questions we know; like we know people are going to ask us this question; we know everyone's going to run into this challenge or run into this bottleneck, and all our coaches know how to answer those questions; so we've done this for long enough; we know. But if for some reason you run into a question that's a little bit more advanced or a little bit more nuanced, or you're just like, "You know what, I'd be really curious like what's Cole's take on this," that is why I'm in the channel, so that's a that's an incredible benefit; it's the fact that if you run into any sort of little nuance that you're confused about or you're not sure or you're like, "Ah, like what would Cole do in this situation," either the coach will relay it to me, and I will I will explain it to them, and we'll sort of pass it through to you, or I'm in your channel; I will jump right in and go, "Here's what I would do." So I think I think that's very powerful; if I had access to me earlier, I would have made so much more money at a younger age; I I I cannot stress that enough. So you will have me available as a mentor. In addition, every single week we have multiple clinics, so all of our coaches hold different clinics. So if you're confused about your niche and which sort of people you should target, we have a niche clinic every week; you show up; ask any questions that you want. If you run into problems on the sales side, you're struggling with cold outreach, you're struggling to get responses, you're struggling to handle the sales call, we have a sales clinic every single week. You're struggling with tech automation; how do these different platforms work; how do I build some of these little sequences? We have a tech and automation clinic every single week; it is incredibly in-depth; it it makes me very happy to say there is literally—I'm not exaggerating—there is not a single other program on the face of the planet that specializes in ghostwriting and offers the level of support and education that we do; it doesn't exist; we are the only one, and we we spend a considerable amount of time, energy, resource, and money deploying all of this effort to support our students; there there's not a single other program that has that. In addition, every Thursday—so today, before I hopped on this—this is what I do every Thursday morning; every Thursday morning we have a live call; that live call is with me; it's our hot seat call; and depending on where you are in the program—thanks, Warren, for that little uh testimonial; I I appreciate that in the chat—every Thursday we do a hot seat call, and everyone in the program—each week you submit a question if you want.

To: If there's something you want to workshop, you want to workshop your own writing. If you want to workshop the educational email course that you're building for yourself, for a client, you want to workshop a sales call—anything you want to workshop. And then the coaches go through, and they pick the highest quality questions, and then we answer those questions live. We'll pull each person up; we do a hot seat; you get to interact with me. I, I'll work with you directly, but we let everyone else watch because that everyone can learn something from all of these questions. We also record all of these live sessions and all of these uh, trainings, and we upload them into a massive library inside our private school community. So the moment you join, you instantly have access to like hundreds and hundreds and hundreds of hours of resources answering every single question you could possibly think of.

Okay, so it's, it's a tremendous, tremendous amount of training and education and support and accountability—everything. So I see a lot of questions on it, so I'll, I'll answer it. So the cost of the program is 6,800. That is for 16 weeks. That is for all of the live sessions. That is for all of the training. That's for the private channel with me and the entire team. That's for one-on-one coaching. It's for all of the resources, all of the curriculums, everything—16 weeks, all in, 6,800.

If you fill out the application and we feel like this would be a really great fit for you, and you would be a really great fit for PGA, if we genuinely feel like we can help you—right, like I feel very strongly about that—like we, we have tons of opportunity. I'm, I'm not trying to take your money if, if it's not going to be a good fit for you. I genuinely want to see you succeed. So if we feel like you would be someone who would knock it out of the park and be really successful with this, and that we feel like we can help you, yes, we like to be flexible; we can find ways to work with you; we can come up with payment plans; we've done that, but we, you know, we have to pay our staff. We, we provide the highest level of support and service of pretty much any writing program you're going to find on the internet. Like this is not some, you just get dumped into a course and you don't talk to anybody. We, we deploy a significant amount of resource for our students. And so, yes, price point is 6,800. However, if we feel like you would be a great fit, we can find a way to be flexible and work out some sort of payment plan.

And yeah, Carlos, so inside PGA, we cover everything: we cover educational email courses; we cover newsletters; we cover, cover social ghostwriting; we cover upsells; we cover packaging and pricing; we cover everything. And yeah, thanks, thanks Ranana, that means a lot. So just to read this out loud for everyone in PGA as well: the only regret I have is that I didn't discover and join the program sooner. Literally working with the team, working with my dream client right now, and could not have done without PGA and the amazing team. I, I really am not exaggerating; like we, we have hundreds and hundreds and hundreds of, all like testimonials exactly like that. It is a very unique program; we spend a lot of time and energy and resource into it; we really, really believe in our students. Um, yeah, I see uh, someone asking about Full Stack Writers. Well, this is a separate product we launched like a year and a half ago or something. Um, little uh, I'm not supposed to say this, but I'll, I'll, I'll share it with everyone here as a thank you for showing up. Um, but uh, when, if someone's a really good fit for PGA and they fill out an app and they book a call, and if they mention Full Stack Writer and they're like, I'd really love access to that too, um, we will give you free access to it if you, when you join PGA. So we don't, we don't do that publicly; we don't do that for everyone. Um, but if someone mentions it on a call—like little, little insider thing here—because we know that PGA is a meaningful investment and because we know it's a real commitment, um, we have a tendency to over-deliver for people who join PGA. Like oftentimes if we create something new, we will drop it in PGA for free. Like we really want to reward the people who invest in themselves and are really committed. And so all the time, like if you're in PGA, the likelihood that we're willing to go above and beyond and maybe give you free access to something or uh, bend over backwards to make sure that you have what you need, like we love doing that for people. So I just want to be transparent about that.

Um, that's a good question about book ghostwriting. So just so uh, everyone's aware, we do not cover book ghostwriting, and the reason is because I have ghostwritten books in the past, and I found them to be the least profitable projects. Ghostwriting books takes the longest; they're the hardest clients to land to land. Um, and as a result, because they take the longest, they are the least profitable. And so you will make considerably more money as a ghostwriter by providing these other services that we focus on, and the big three are educational email courses, newsletter ghostwriting, social ghostwriting.

And Linda, that's a great question. So after the 16 weeks is up, um, you get lifetime access to the curriculum and all of the resources. So we don't take any of the resources away after the 16 weeks is up. The big thing that goes away is the coaching because we want to coach you through the program; we want to hold you accountable for 16 weeks; we set milestones; like we're, we are there with you the entire way. But at the end of 16 weeks, it's the coaching that goes away, but all of the resources and every, like you have, you have access to. And then just so everyone here knows, um, we do have a continued coaching program. So some people, what happens is they go through PGA; they land their first client, or you know, they've had a couple clients; they fix all their packaging and pricing, and they immediately, you know, double or triple their business. And so they want some sort of more advanced continued coaching. And so what we do is we have a continuation program called Liftoff for everyone who finishes ship—uh, sorry, everyone who finishes PGA, and you get to keep working with your coach, and we have some advanced trainings, and we also do a weekly uh, advanced Liftoff call as well, um, with me, and that's where I talk more about scaling and pricing and some of the more advanced stuff.

Um, and yes, uh, if you'd like to book a call, please fill out the survey first. This is how we, we screen all of the calls. Um, a lot of these are automated systems that we've built and set up, and so you, you have to fill out an application in order to book a call. So if you could do that, that would be really helpful.

Um, do you get a free PGA hat? So that's a fun question. So we actually have a bunch of little rewards; everyone loves a little gamification. We have a bunch of different rewards uh, attached with different milestones. So Jamie's holding one up right now; it's a mug; it's a PGA mug; it says, "Go away, I'm ghostwriting," and uh, you can unlock some of these rewards, whether it's a mug or a hat, um, by completing the, the different assignments inside PGA. So we really like incentivizing people and, and creating constraint, right? We don't want to say, "Hey, go do this whenever." We want to say, "Hey, if you get this done this week, we'll send you a little reward; we'll send you a little something." Okay.

Um, can you join anytime? So yeah, PGA is evergreen; it's open all of the time. Um, if you decide it's a great fit for you today, yeah, you can get started today. Um, the only, like our only bottleneck, because we, we only have so many call slots, you know, like I said, we have hundreds of people every single day filling out this application trying to book calls. So if you see an available call slot, I would really encourage you to grab it because those call slots, like every single day we share screenshots internally in our Slack where we're like, "We're out of slots again; we're out of slots again!" Like PGA has, has grown a lot, and so uh, we're trying to keep up with it, but if you see, if you see a slot available, I would really encourage you to take it because every single day, like they go through, and I promise that's not me just being like, "Here's some marketing, and I'm going to insert some urgency." I'm just telling you the truth: every single day we run out of slots.

Um, how much time per week is expected? So that's a great question. Most, you know, our job is to try and make everything as, as digestible and actionable as possible. So I've spent a considerable amount of time trying to reduce as much of the fluff and just go, "These are the core things that you need to do." And I would say on average, you know, it's one of those things where the more you put into it, the more you get out of it, but we have a lot of part-timers in PGA, a lot of people who have full-time jobs; they have families; they have kids, right? They're, they're juggling ghostwriting on the side with all these other things, and typically I would say they, they end up investing somewhere in the ballpark of like three to six hours a week, somewhere, somewhere in there. Some people are a little more productive or a little more efficient, but I would say as a part-timer, probably somewhere around three to six hours a week. Awesome.

Um, Bert, do we offer a discount for Ship 30 alumni? So boy, these are great questions. Um, another little nugget, uh, I, I'll, I'll put it this way: if you book a call and you, and you say that you're a Ship 30 alum, wink wink, there might, there might be something there for you. Okay? I don't want to, I don't want to make any public promises, but uh, wink wink, think there, there might be. Okay? Because again, like we, we really care about the people who go through our writing programs, and we really care about people who invest in themselves, and we are huge, huge proponents of, yeah, rewarding people who have been in our ecosystem and love going through our different trainings. Like we, we spend so much time and energy and effort and, and resource and money, like we, we invest so much into these different programs, and so um, yeah, we like to reward people as many, many ways as we possibly can, while also like still doing what we need to do to run a business and pay our team well and, you know, do all of the things that you have to do. Awesome.

Boy, 90 minutes flew by. All right, everyone, this was a full, this was a full session. Before we break, I always love asking this as a final question: What is one thing you learned today? Drop in the chat. You know, I, I hope maybe this was mildly entertaining at best, but aside from the entertainment factor, what is one thing that you've learned? What's one thing you're going to take away, you know, whether you decide you want to come join PGA and work with us or not, ultimately I just want you all to be successful; that's why I do free trainings like this. So what's one thing that you learned that you're going to go immediately apply? I'm just going to call out a couple, couple of these. You only need to do one thing; I promise, I promise it's, there's no shortage of opportunity; you just need to pick one and get really good at it. Consistency sells; that's what you're selling; you are selling consistency; that's a really great takeaway. All the different newsletter options, yeah, maybe there's some different things here that you didn't even know were possible, right? That's great, Carlos, that I know nothing; that's okay. You can't improve something that you're not aware of; now you're aware of it, right? You can't improve something you're not aware of; now you're aware of it. Demystifying the process of ghostwriting; that's awesome.

I haven't, I haven't seen this, but I hope one of the big takeaways for everyone is that yes, AI will impact the writing, but AI is not going to take all the tangential skills. AI isn't going to talk to the client for you; AI is not going to remind the client, "Hey, by the way, I need edits back." AI is not going to like magically create accounts and set up their, their ConvertKit and all their different email sequences. Maybe we'll get there, but we're not there yet. Okay, so there's a considerable amount of opportunity. I hope you learned something new today; I really do. Go apply it; if you're successful with it, DM me; I would love to hear about it. And uh, for everyone that's interested, you know, I hope you take some time, fill out an application, be thoughtful about some of the questions, please, and uh, and then book a call. And like I said, if you see an available slot, please grab it because like every single day we run out of slots. We're trying, we're trying to hire more people and, and, and open more up, but um, it's a constraint for us, and so doing our best. All right, everyone, I hope you have a great day, and uh, I'll see you in the next free training. We'll probably do another one next month, so uh, look out for that. Awesome. See you everyone. [Music]