Transcription
I want to do my best shot at operationalizing what you just said for somebody who's listening.
When we have when we encounter this issue, we have a specific process that we go through. And so we tell the founder, "I want you to make a Google Sheet, really simple, and I want you to have the time slots from 5:00 a.m. to, you know, midnight, whatever however long you work, in 15-minute increments. And I want you to set a timer, easy timer, kitchen timer, like for cooking, for every 15 minutes. And every 15 minutes, I want you to when it dings, I want you to write down what you did. One or two One or two words, doesn't doesn't doesn't take a lot."
Now, as soon as I say that, people are like, "Oh my god, I don't have time for this." I will promise you, it will be the most productive week of your life because you will be aware of how you're spending your time. Every time I do this, I immediately think I should do this all the time, and I don't. So I just do it. >> [laughter] >> Just do it for the one week, okay?
And so what happens is you'll do it for a whole week, and then what the second step of this is you'll look at that and you'll say, "Okay, wow, I didn't know that 40% of my time is dealing with this thing, and I can hire a role to handle 40% of my time for this amount of money. If I had 40% of my time back, I could double this business, and that would be worth significantly more than what I'd pay this person."