Transcription
I've said this repeatedly to the milk people. Look, a lot of us are buying half our milk to make coffee, right? We got our espresso machine tea. Now, I won't hear a word against espresso either. I know it's fashionable to disparage it, but first thing in the morning, I'm not into tamping. Right. Okay.
Now, and I said, why has nobody produced barista milk? Because the frothing qualities of milk varies enormously according to things like the amount of buttermilk bread. Why are you not producing barista milk and selling it at a premium?
But the emergence of milk brands creates value, both emotional. It creates emotional value for the consumer in the short term. It creates an incentive to innovate and to differentiate and to diversify in the longer term. It is both in the consumer's interest and in the manufacturer's interest because it creates a better aligned form of value creation.