The speaker addresses the challenge of staying updated with rapid changes and determining what is important. They emphasize the critical need to deeply understand one's audience. A practical daily exercise involves evaluating new tools or pitches by asking if the audience would genuinely care about them. The speaker reveals that, surprisingly, about 80% of the time, the answer is no, even if the technology is exciting or innovative. This is because their specific audience is not as deeply invested in AI as the speaker is, and therefore, the new developments may not directly improve their lives. As an example, the speaker mentions not discussing OpenClaw from day one because it is complex and tedious, even for themselves, highlighting that their own expertise lies elsewhere and they are not a technical expert.

Jonathan Mast

First, let's address the how do you keep up with all the changes and how do you know what to focus on? Understand your audience really clearly and ask yourself this question. And I, I do this literally on a daily basis. New stuff's coming out. I'm getting pitched on things that are in beta or sometimes in alpha that people are like, "Hey, we want you to look at this."

First question, if this is as cool as they say, would my audience care? And the answer, believe it or not, when I really ask that honestly, about 80% of the time is no, they won't care. It may be cool and exciting and and shiny, but at the end of the day, my audience, they're not into AI like I am. And so, they're not going to care. It's not going to matter. Is it going to make their life better?

It's one of the reasons I wasn't talking about OpenClaw day one when it came out because OpenClaw is very, it's just an example. Very complex, very tedious. I still think it's a pain in the tush even though I run it. It's just a, it is. It's so there's so much technical going on and like you, I'm not a technical expert. That's not my forte.

Stop Chasing Shiny AI Tools,  Do This Instead!

First, let's address the how do you keep
up with all the changes and how do you
know what to focus on? Understand your
audience really clearly and ask yourself
this question. And I I do this literally
on a daily basis. New stuff's coming
out. I'm getting pitched on things that
are in beta or sometimes in alpha that
people are like, "Hey, we want you to
look at this." First question, if this
is as cool as they say, would my
audience care? And the answer, believe
it or not, when I really ask that
honestly about 80% of the time is no,
they won't care. It may be cool and
exciting and and shiny, but at the end
of the day, my audience, they're not
into AI like I am. And so, they're not
going to care. It's not going to matter.
Is it going to make their life better?
It's one of the reasons I wasn't talking
about OpenClaw day one when it came out
because OpenClaw is very, it's just an
example. Very complex, very tedious. I
still think it's a pain in the tush even
though I run it. It's just a It is. It's
so there's so much technical going on
and like you, I'm not a technical
expert. That's not my forte.

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Stop Chasing Shiny AI Tools, Do This Instead!

Transcription