Are Luxury Shoppers Really That Different?

I think probably the most common misconception is that luxury consumers are different. Like they're from outer space. They're not. They, you know, they put their trousers on one leg at a time as well.

There's a funny story actually about, um, about the Queen. Who for years said that she thought the whole world smelt of paint. Because what do you do when the Queen is coming to visit? You paint.

And another misconception I suppose is that all luxury consumers are ostentatious. I mean, they're actually quite discreet. And they value subtlety and the intrinsic value of their, of their purchases over, you know, over displays. And they appreciate brands that understand this need for, for privacy and exclusivity.