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IVANKA TRUMP LIKE YOU'VE NEVER SEEN BEFORE

The Diary Of A CEO1:44

Transcription

She was extraordinary.

[snorts] Um, my mother taught me a lot about just like, [snorts] bringing intention to what you do, bringing Sorry. And being the child of accomplished parents, most people thought that I would lack the ambition, the preparedness.

[music] But my mother taught me that being underestimated is not a bad thing. It's a very powerful thing, actually.

[music] And it almost always worked to the detriment of the person who underestimated me. From real estate to her own multi-million-dollar fashion line, Ivanka Trump continues to carve her own path into the business world, succeeding at every turn.

And then you learn two weeks before he announces that your father decides he wants to be president of the United States. Did you have any sense that this was at all on the horizon?

Not really. And then when he pulled the trigger, it was full steam. But most people wouldn't give up an $800 million annual business to go into government. Why did you?

He asked us for help. He's like, "But I have to warn you. They're going to come at you hard. They're probably going to hate you." But one of the things I've learned in moments of tremendous pressure and scrutiny, where any slip-up is completely weaponized against you, is to find the signal in the noise. I just don't get distracted by the outside noise. That's probably the thing that has been most helpful to me in terms of performance and success, because you have a choice only in how you respond.

You've said politics is a pretty dark world. This is a quite a difficult question to ask, but when you heard the news that there was an assassination attempt on your father's life, do you remember where you were? Like, what's that like as a daughter?