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$155,000 a month. $15,000 hitting your checking account every 30 days. That'd be pretty cool, actually. I can tell you firsthand that it is pretty cool, because I hit that number at 21 years old doing exactly what I'm going to tell you to do in this video. And I haven't made less money than that in a single month ever since. For the last 3 and 1/2 years, I have basically guaranteed $115,000 a month plus hitting me because of this. I believe that $115,000 a month is an extremely realistic goal for like 90% of people. Not sure if you hear that number and you get a little comfortable, but here's why you shouldn't.
15 grand a month is about 11,000 a month after taxes. You can comfortably afford a 3K a month rent payment, a 1K a month car payment, a 1K month food budget, a 2K month fund budget, and still put 50 grand a year away into savings. 50. This video is going to be the number one thing that makes this realistic for you. I want you to leave this video with clarity on how you're going to hit 15 grand a month this year, in record time. That's right, this is the year. Even if you have a job already, even if you have school, or even if you have nothing going on, you're just looking for a new income stream to make you some extra money, start your life now. Let me tell you the best and only way to do that is with what I do, which is called freelance copyrighting.
Let me tell you a little secret: the reason most people fail making money online is because videos like this teach you what to do and what to think, instead of how to think. You're operating on service-level knowledge, so like you kind of know what to do and you're doing it, but as soon as the journey throws you a curveball, you have no idea where to go next. You're paralyzed; you're stuck. My goal with this video is not to teach you about what to do; I want you to know how to think. So if you've never seen this image, image on screen that you see right now, I feel sorry for you, because it's one of the best ways to visualize how your brain will look on this make money online journey. Right now, you're over here collecting data; you're watching videos like this trying to figure out how to start and what to do. Right. All of my students who are at $15,000 a month are in the knowledge bucket; things are starting to connect to one another; it's starting to make sense. My students above 30k a month are in the Insight bucket. For myself, I've been doing this almost 5 years, and now I'm teaching it to you; I'm in the wisdom bucket. I'm going to share some of that with you today.
First of all, why freelance copyrighting and not something else? I have a thousand answers to this question, but the easiest way to explain it is as follows: freelance copyrighting is the only business that does not require capital or luck to make it work. You can be completely broke, have the worst luck in the world, and still make it work in a matter of months. Businesses like e-commerce, Amazon FBA, they require both capital and luck. You need to invest a minimum of 5 to 10 grand to make it actually happen, and then for you to find a product that's hot enough to actually be profitable like that is luck. Businesses like day trading or crypto require ridiculous amounts of either capital or luck. You can make 200 grand a year earning 10% a year if you have 2 million invested, or you can put $1,000 into like a tiny little meme coin and just hope that you make a bag off it. You're probably not going to, and if you do, there's no liquidity. TikTok shop, even though I love TikTok shop, does require luck to go viral, and sometimes you need money to buy accounts, all kinds of random stuff. SaaS requires a ton of luck to build anything usable. Copyrighting requires $10 to buy a domain, and as long as you do what I say in this video, it's only a matter of time until you can sign enough clients so you can get to $115,000 a month and beyond.
I need you to lock in. Okay? I need you to watch this whole video so you can know everything you need to know and understand what you need to understand so you can make this amount of money per month a reality for you. Also, like, subscribe. You know the joke.
Part one: Making your online presence unignorable. Let me tell you a little secret: I've helped a lot of people make money, and I have a way to know if someone's going to actually make money with this before they even start. There's one question that they ask, and if they ask this question, it's not going to work out; I just know it. And the question is: Do I really need to make a website, dog? Yes, you need to make a website. I don't know if you think you need to be like an expert coder or like some sort of genius to like build a website in 2025, but this is one thing you can do in literally 2 hours max that will make your chances of signing high-paying copyrighting clients like 100x. If you can't take 2 hours to build a website, you don't deserve $115,000 a month. The copywriters who are really making money are the ones that really care about how they come across to clients or prospects digitally, over the phone. There's a lot of things you can do; it's not just your website; it's also how you talk, how your Instagram looks, which we'll talk about in a second.
What you're looking at now is the website that I use when I first started copyrighting; it's still around right now. You can go to Cardinalcopy.com. This website actually sucks; like I had no idea what I was doing. I built it on Wix of all places; no clue why. I thought I cooked with the clouds in the background and like the red text and stuff, but every single person I've ever talked to is like, "This is the ugliest website I've ever seen." So this is proof that you don't need a beautiful, cool, bespoke website to sign clients; you need a website. The thing that carried me was that I had good copy on the website; it was funny; it was my—it was me being myself; it was interesting for somebody to read. If you want to build a website, here's what you got to do: Go to squarespace.com, okay? Buy a domain; it's $10, okay? You can do yourname.com, you can do yournamecopywriting.com, you can do writtenbyyourname.com, you can also do like doco, like I did. You can do .xyz, .io, or .gov if you're in the government, which you're probably not. You buy that, don't you? Go to card.co, you build a website; it takes you 2 hours; you write some cool copy on there; you put a picture of you, maybe you with your dog or something like that; make a joke; make your personality shine through; and in about an hour, you will be way closer to $15,000 a month than you were without a website. I'm not even going to harp on this too much because of how easy I think this is for you to do, but you have to do it, okay? Please don't skip this step.
The second way you're going to make your online presence unignorable is with your Instagram. Now here's the good news: Do you need to create a whole new Instagram account and start from zero and have zero followers? No, you absolutely do not. You can use your personal Instagram; make tiny little changes to it, and it will become an asset for you in trying to make money as a freelance copywriter. Your little PFP thing, your profile pick, needs to be like a decent headshot; doesn't have to be anything crazy, just a picture of you looking like a normal person. Normal feed picks; just don't, you know, post like pictures of you killing small animals or something like that. And you take your website link, you put it in your bio; makes you look official. Maybe if you want, you put the word "writer" in your bio or "marketer" in your bio; that makes you look cool too. And then pay for the Meta blue check; it's $8 a month; pay for that; you're good to go.
If you don't think this is important, let me tell you about someone that I met during my free class era. This is a kid that hopped on my free class, started doing outreach, tried for like two or three months, was doing a ton of volume, and he—he messaged me; he was like, "Hey, I can't seem to find a client; I don't know what's going on." I click on this guy's profile; there are no pictures; his profile picture is the Joker, like Joker from Batman, man; that was his picture; and his username was like a string of letters and numbers that I don't think has ever been in the same sequence in the entire universe's history. I was like, "Brother, what is your name?" And he told me his name, and I was like, "Change your @ to something pretty similar to what your name is; put a picture of you, or even someone that kind of looks like you if you want to fool people. If you're ugly, upload one picture that makes you look like a wholesome young gentleman; put that website link in your bio and just come back to me in like two weeks." I swear this kid was able to sign a client like the next week because he'd done all this outreach already and just was sending it to the wrong people. He was the Joker; no one's going to hire the Joker to help them with copywriting. Last time I talked to him, which is about a year ago, he was already at like 7 or 8K a month, which I thought was awesome because he did it just off the free class, which is actually coming back, by the way—small plug—free classes; we're doing private free classes bi-weekly; the link will be in the bios; the top link if you want to sign up for that; it's completely free. I'm going to give you way more in-depth stuff on copyrighting and how to make money doing this and sign clients. If you want to sign up to that, the video is still going to be great, but—but it's not better than the free class. Okay, so that was pretty much it for part one; kind of easy, you know what I mean? Get a website going; make your Instagram not look like you are the Joker.
That would then lead us to part two, which is speedrunning competency—very hard word to say. I think the thing that holds a lot of people back from doing copyrighting is that they think that the actual work they're going to do is really difficult. They think that because copyrighting is something they've never done before, it's something they can never do. That is what we call a logical fallacy; don't know which logical fallacy it is cuz I probably made it up, but it is true. If you passed fifth-grade English and you speak English fluently, congratulations, you are probably way better than the average copywriter. Being a great writer has literally nothing to do with being a good copywriter. I know some people that are borderline illiterate, and they use tools like ChatGPT and Grammarly to help them like become literate and make sense when they write, but it's not about the way that you write; it's about understanding human psychology: why they buy, why they spend money, what makes them want to do something. The best way to learn that is by reading a book that I got for free online; it's called *Cashvertising*; it's not my book; it was written by a guy named Drew Eric Whitman, who blocked me on Twitter because I've told, at this point, literally millions of people to read his book for free. He should have made money off me; I don't know how he's complaining right now, Drew Eric Whitman, if you're watching this, send a check; make it out to Cardinal Mace and Co. *Cashvertising* is a book that explains the deepest, darkest secrets of people's psychology, the life force—the things they want more than anything. If you understand these principles of human psychology, you can use them for evil or for good. If you want to use them for good, you literally just—whatever client you're working with, whatever product they have, you use these dark marketing principles to get people to buy. This is what copywriters are actually doing; they're salespeople; they're not writers as much as they are salespeople. And we all know that most salespeople aren't that smart; in fact, most of them are pretty dumb; no offense if you're a sales guy, but I mean your competition is—is pretty grim. Most salespeople are like high school dropouts that like go into, you know, a car dealership, ask for a job, they get trained for two weeks, and then they just go and make 60 to 100K a year for the rest of their lives. If they can do that and make six figures, you can do this.
So after you've read *Cashvertising*, it should be done in like six hours total; you want to do your daily studying, and this can look like just scrolling social media, where it's like if you're on Facebook or Instagram, you just look at ads coming through, and every time you get an ad, don't scroll past it like you normally do; just like look at it and be like, "Hm, I wonder what's going on here." Copywriters who make $155,000 a month are always doing their daily studying. Me now. This is the copy as our founder and EVP—I don't even know what that stands for—Evan Goldberg says the best AI comes from the best data; discover the latest AI capabilities coming to NetSuite today so you can do more with less. Don't even know what that means; I might pitch this company because this is probably one of the worst ads I've ever seen in my life. This is literally live proof that you should be able to write better copy than whoever works at NetSuite, which I believe is a—a pretty large company; been around for a while; 445,000 followers on Twitter. Let's figure out what NetSuite is: An AI-powered business management suite encompassing ERP, financial, CRM, and e-commerce for more than 41,000 customers. This may be a terrible—this is probably some of the worst copy I've ever seen in my life, cuz who even knows what that means? This is proof that you should be working as a copywriter right now. If you can write better copy than that, you'll be fine. But you're scrolling through ads, you're scrolling through Twitter, Facebook, Instagram, trying to find ads; going through your inbox of all the emails you've ever signed up for; like I got one from Topgolf right now: "Only 12 days left to get tickets for New Year's Eve." Whatever, bro. All of this stuff; like I'm reading this copy, going through it; we're all—we're going all in on New Year's Eve this year with a party you don't want to miss; each ticket excl includes room for six to party and play all night in your own bay. This actually sounds cool; I might go to this; so like this copy's pretty good; I might actually get a ticket to go to Topgolf. So you see, like I'm just reading copy, just seeing what makes me, you know, feel good; seeing what makes me want to buy, you know what I mean? This is daily studying. Okay? I want you to read a bunch of copy; just go and find 10 ads; go through 10 emails and just look at what other copywriters are saying and doing. Also, if you want to read some really good stuff that's like definitely good, go to swiped.co; it's a website; it's just a—it's literally a swipe file of like just good pieces of copy that you can read for inspiration. Also, all my 15K a month copywriters do daily practice. Now, obviously, if you're a copywriter making 15K a month, you have clients, so your practice is basically just writing for your clients, but if you're not that yet, you have to be going in like I just did, finding ads. If I were in the practice phase, I would go to that ad; I would be like, "How could I make this sound better? How could I make this not suck?" And I would just rewrite it; same with this, this Topgolf email. This Topgolf email does not suck, but I would go in and maybe just write it my own way, maybe put my own style in it and like see if I can just like make it a little bit better. Very simple stuff, guys; this is not like over-the-top learning how to run Facebook ads or how to run TikTok ads or how to do Amazon SEO for your e-commerce business; you're literally writing a paragraph or two a couple times a day so you can make $115,000 a month.
Now, before we go into part three, I have to warn you: this next part is typically where I go deep in the free class; I'm about to tell you about getting clients and like literally getting paid and like how to get there, and this is like what I mostly focus on in the free classes, the private free classes, so just a friendly reminder again, sign up to that because it's free. All right, part three: understanding the art and science of outreach. This is where it's starting to get fun, because this is where the money is. Everything up to this point has just been practice; you've just been messing around, just playing in the sand. A lot of people think that this is like the hardest part of doing it cuz you're like now trying to get people to pay you, but like honestly, it's—it's really not that difficult. Outreach and getting clients is really like a mirror, and this is like kind of broad and philosophical, but like everything that you are reflects back to you in a way. So here's the mindset that you need to go into outreach with, and remember, like I'm trying to teach you how to think here; I'm not trying to teach you what to do. Obviously, I can give you a script, which I will on the free class and in the other link in my bio; I'll definitely give you scripts, but it's not about that only; it's about the mindset you go into it with; it's about the art just as much as it is the science. The script is the science; what you're doing is the science; this part's the art. And this is going to sound weird, but you actually need to put yourself in like the perfect headspace to do this so that you can just power through and get it done. It's going to make it easier for you to physically do; it'll feel like it takes less time, and in a weird way, you'll attract better clients, more clients; you'll just make more money. So the way you got to think about it is you have to remind yourself how close you are and get excited about that. This is the one step that I took too long to do; this is why it took me so long to get to 15K a month; I'm like embarrassed how long it took; it took me 10 and 1/2 months. I could have gotten here so much faster if I just had this mindset instead. It's like the meme of the guy with the diamonds and like the pickaxe, and he's going through the dirt, and the diamonds are over there, and he—he knows that at some point, at some point, he's going to hit the diamonds. You have to think the same way about outreach, where it's like, "I know that I'm going to get a client; like I know for a fact I'm going to get a client; it's just a matter of how many DMs am I going to have to send." You don't know that, but I remember when I started, I told myself I was like, "If I can send a thousand cold DMs, I'm not going to not get a client," and so I prepared myself to do 1,000, but you could prepare yourself to do 2,000 or something like that cuz it's still not that much. On my 65th cold email, I got my first client. You got to prepare for the long game.
You also have to go into it assuming that you are inherently likable. So the reason that some people are likable and some people aren't is because the ones that are likable know they're likable; they never feel like they're bothering anybody because they're like, "Oh, I'm me; I'm the best; I'm cool; people love being around me," and then when they go out and meet other people, whether it's online like through DMs or emails or whatever or in person, they just act completely freely; they don't judge themselves; they don't filter themselves in any way because they know that who they are is valuable, and the skills that they have are valuable, and so every person is better off knowing them than not. This is the mindset you need to take with you into outreach; like when you're doing manual outreach, this is how it has to be. And again, weird spiritual thing, but the reason why I believe more in manual outreach than blasting out 10,000 cold emails a day with AI is because every message you send to somebody has like its own soul. Again, I get it; like it's strange; it sounds weird for me to tell you this, but like this is why I didn't even like copy and pasting messages individually to people. I feel like every message you send, DM or email or whatever, has its own sort of identity and soul. So knowing that, not only should you be a little bit careful about what you send to people, but also understand that like it's your job to sort of like create the soul of this message. I get it; I'll say it for the fifth time; I understand it sounds a little bit weird; you probably haven't heard people talk about outreach this way, but I thought about it this way: All of my students who are at this level have really good luck with outreach because they understand that outreach is almost like a living, breathing thing; it's a message that you're sending to someone into the void, essentially, right? Like you're sending messages through a phone, which is just ones and zeros, but even then, it's like you're sending it up into the universe, and it lands in somebody else's phone; there's more to it than just like pixels on a screen; there's a soul to it. And if you think about it that way, you're going to have a lot better time with outreach because it makes it more personal; you are connecting with another human being on the thing that they care most about, or top five for sure, their business, and you are making an exchange with them that is kind of wholesome, where you are going to support them and make them more money and earn more customers for them by using tactics that are like completely good and virtuous, like copyrighting and explaining it better, and sometimes even adding in like pure art; like it's creative to write like a really good email, and if you really tap into that, it feels really good. And so that connection that you're making is going to be beautiful, and if you go into outreach thinking like this, I promise it'll just be better and easier and more effortless.
And then you get into the science. Okay, so obviously volume; I recommend that you do about 40 to 50 outreach per day, and that could be DMs; it could be emails; it could be proposals on a job site. I want you to do 40 to 50 a day; I think it's super doable; it shouldn't take you more than like two or three hours, and if you have a 9-to-5, this could be your evenings and weekends, where it's like you're reaching out to people, you know, at night between like, you know, 9 and 11 or 12, or on the weekends where you're just banging it out like on a Saturday, Sunday morning. And if you're unemployed, like you should be doing more than that; like you're unemployed, like what? Like when I was unemployed—it was COVID, to be fair—but I was doing outreach all day long and just like connecting with people and like talking about copyrighting and practicing; it was like a full-time thing for me. Also, remember that most prospects aren't going to respond to your first outreach; it might take you a couple follow-ups for you to get them, you know, to actually want to work with you. So my first client, Everyman Jack, I had to send a follow-up where I—in the first email, I offered a sample, and then the second email, I said, "Hey, the sample is just sitting in my Google Drive collecting dust; do you want it?" And then he sent that email over to his marketing guy, and then that's how I got the gig. I had to follow up. It's very, very unlikely that you're going to get a client or start a conversation.
Without following up, business owners are busy; they have a lot going on. You're probably not their main priority. You need to just stay in their field of vision. I also want you to use every resource at your disposal. So I said proposals on job sites; do you know what that means? I really utilize the out-of-Upwork. So Upwork is a job site where you get a bunch of job listings, like freelance job listings, and you can send out your bid to get that gig. So if the price is fair and it's something like a rate that you're happy with, and you're sending like a good proposal, like you're connecting with them, you're there. I could talk about Upwork like all day; I should make a video on this, but you know, you should be using everything. It's not even just Upwork. Don't use Fiverr, cuz Fiverr sucks. Job boards are great. You can go on LinkedIn jobs; you can go on Indeed. I guess there's like all kinds of little freelance job sites. Like when I was starting, I was literally Googling “copywriting jobs online” and just seeing what would come up. I wasn't qualified for most of them, cuz some of them do want a degree, and some of them want like five years of experience, which is hilarious because I don't have a degree; I don't have five years of experience yet. I would not even get these 90k-a-year copywriting jobs, even though I'm me, and I've been doing this for a minute, and I feel like I'm the best, because I don't have those two things. So if you're worried about that, like don't worry about it, cuz I wouldn't get those gigs either. I've literally made over a million dollars as a copywriter and generated eight figures for companies with my words, and I still can't get these jobs. So don't stress about that.
I also want you to tell everyone you know that you're doing this. It depends on how shameless you want to be. Like you could literally post on your personal Instagram story, if you're really a psychopath, and be like, "Hey, I'm a copywriter. If you have a business that you know you want to make more money, like, hire me, me, and let's talk, and I'll tell you how, like, you could, you know, benefit from my services." That's crazy. I didn't want to lose any aura points by doing that, but if you really don't give a [expletive], then yeah, go ahead. But like, I ended up getting like a small client. I don't consider this like a real client, cuz they only paid me like 100 bucks, but I got some experience. A friend of mine who uh, worked in music licensing—I don't remember what the [expletive] he did—he had this website called thebank.com; it was like a licensing platform, and I was writing like some of their copy on the website and like some emails for them, and that was like part of my portfolio. I got like my first tiny little gig, made 100 bucks from it, from like telling somebody that I knew that I'm doing this, and they wanted to employ me for like a quick gig. I had my friends' parents who, like, you know, one guy was like a mortgage broker; I helped him with some of his copy, like I did a couple emails for him and then his website as well. Like, you got to put it out there; you got to put it into the universe. Again, to get spiritual, I don't care if you don't believe in this stuff; it is real, all right.
And then, last but definitely not least, remind yourself how close you are. I used to think, before I made any money copywriting, that 5K a month—a full-time, basically commitment where I'm—I'm making 60K a year; I can kind of support myself a little bit as a copywriter—I thought that was like a year away, but I was willing to wait; I was willing to work that long so I could make 5K a month. You will make 5K a month so much quicker than that. I did that like almost my first month, all right. Let's jump into part four, which is your first W. So the thing is, if you're not picky and you're actually working, you will sign your first client in like two to three weeks, probably less. Like if you're doing everything that I say, like it's not going to be a massive client, but you will get paid to do copywriting work in like one to three weeks. Like it's really not that difficult. Like between 30 DMs on Instagram a day, 20 cold emails a day, a bunch of Upwork proposals, applying to little gigs, applying to tiny little freelance gigs, blog writing, writing product descriptions instead of, you know, something major like an email or a website, like you'll get something; you just got to do it. Like it's possible; you'll make a couple hundred bucks from this in like a few days. Like literally, I'm thinking about it right now. Best-case scenario, let's say you make your website okay, in—in one day, you make your website; you speed-run Cashvertising, maybe you listen to it on audio, and you—you get through it in like three hours; you fix your little Instagram, and then over the next like three days you're like learning about copywriting kind of at the same time of like doing the outreach. Let's say you're going through and you're finding ads and emails, and you're practicing, and you write like maybe 10, 15 pieces of practice copy; you could be ready to go in like two, three days if you're really about it. Some people don't feel as comfortable writing, so maybe they need more time, but like if you really don't give a [expletive], like two, three days. And if you actually do what I say and you speed-run this, by day's end, you could make a couple hundred bucks from freelancing. I've actually never even thought about it that way; that's actually crazy how fast it can happen. But the reason that's so important is because your first W is everything. Your first client is not going to retire you and give you a Rolls-Royce in the driveway; it's not going to—okay, it's going to be a little bit of money, but it's momentum that is more important and—and more valuable than the money that you're getting paid.
If you are a real dog and in seven days you're able to make 500 bucks from freelancing, that 500 bucks can't do much for you, but that momentum is literally—like actually literally—worth about 200 grand because in the next like one and a half to two years, like that is what you are on track to earn at this rate with copywriting. So that first gig, let's say you do get a client for 500 bucks, that might turn into a retainer where it's like maybe then like you can get paid, you know, $2,000 a month to do some more consistent work for them, and they just have you doing more. That's extremely possible, or they recommend you to somebody else who can pay you a little bit more. Maybe it's like another one of those where it's like a trial for like a couple hundred bucks, and then you move into like making two grand a month from a client, or again, the momentum just like carries you to just not take your foot off the gas and actually sign like a real client, which is $2,000 a month. And that's the thing, like if you do that that fast, like you can sign your first client one to three weeks or something like that, you can sign your second one in like a week or two, and if you don't stop, like you're going to be on track where like you might actually have like a bunch of small gigs where it's like 500 here, 1,000 here, 1,500 here, and 2K, where it's like that would be $45,000 that you can make in a month by just doing like a bunch of little piece work. And if you don't stop, it will always, always lead you to part five, which is your first whale.
So your definition of a whale is different from some other people, but a whale client is any client at or above 5K a month. So I myself have signed whales for like 20K one time, 30K. I have students who have clients that pay between 20 and $40,000 per month, and I have friends who are years ahead of me and definitely you signing $100,000 a month clients; those are whales. But then you have agencies in New York City that do like 500 million a year, and if—if a client can't pay them less than like 6 mil a month, like they just won't work with them. Like those are whales; those are like Fortune 500 companies. This real, real numbers here, but for you, 5K a month is a whale. Now the way you do this is, first of all, you're going to have like—you're going to be oozing confidence because if you've been picking up little gigs and stuff like that and working with a lot of people really fast, you get those Ws fast because you're doing the work; you're going to feel the urge to start shooting on bigger people. Like you're going to see some guru on Instagram who has like 300,000 followers on Instagram, and he's got a course, and he's making 150K a month already, and you go, "Hey, listen, I'm a copywriter, and I don't know if you know what I do, but I'm kind of that guy in the community right now. I firmly believe that if we work together, I would make you more money because your copy is really not that good, and you're not even really doing what you need to do. So if you pay me $6,000 a month just to do all the stuff that I know you're not going to do, and it's going to make you—you know, you pay me six, I make you 60, cuz that sound like a fair trade." They're going to be like, "Kid, you got balls, but I'm not paying you 6K a month," and you go, "How about five?" And they go, "Deal." You sign your first whale. So you could do it like that, or let's say same guy, right? You pitch him, and they're like, "I'm not paying you 6K a month," and you're like, "How about five?" And they're like, "How about zero?" You go, "Okay, let me—let me chill." You say, "How about you pay me 2,500 bucks a month and then just give me a piece of the revenue that I generate for you?" And they go, "Tell me more," and you say, "If I can generate you $50,000, and you pay me 5% of that, that's 2,500 bucks a month extra, and so you're paying me on performance." They're like, "That sounds way more like it; I'm happy to pay you that much if you're going to make me that much." That's usually how it starts. So I have a lot of students in my inner circle that end up signing clients where it's like a grand or two a month, so small retainer, but they have like 10 to 20% of this business's like revenue that they generate, right, the copywriting generates, and maybe it starts off where it's like their commission is only like 500 bucks, and they make like 1,500 bucks with it, but maybe they might have a month where it's like they pop off; it's like Black Friday or something like that, and they get paid like 5,000 out commission; then they just made 6K off one client. That's one client paying you the equivalent of 72 grand a year. I personally believe that flat retainers are much easier to get; people are more likely to pay you flat cash than to give you a percentage, but if you can like basically invest in someone and actually do the work to make them more money, and they do pay you that much, like you can have three clients each paying you $115,000 a month. That happened to my student Bo last year, or I guess—well, yeah, about a year ago; she signed a bunch of clients on rev share. Bo was working with these big gurus who were paying her little retainers but big percentages of what she was making for them; she got paid very well. There's a video up on screen right now on how she made 65 grand in that month, but she ended up going on to like make 80 plus in a single month. So those clients can become very, very good.
So if you're wondering what types of clients are going to pay you 5 grand a month, who is that? Usually what I've seen are info product sellers, so people that have, you know, a following on Instagram, and they sell a course or coaching or some sort of program; they usually have money; they usually make money, and there are thousands of those guys running around these days. If you're a good copywriter, you can definitely sign a client for 5K a month or more working with those guys. Like this one—everyone right now watching this video, go pitch Shelby Sapp; go hit her DMs and say, "Mason says…" I'm just kidding; don't do that; actually, don't do that; I'm already on thin ice with her. You also have e-com brands who are typically in the range of like 2 to 10 million a year. Why do I say 2 to 10 million a year? Because below that they can't afford that, and then above that they don't need you; they'll have it in-house. How do you know someone's 2 to 10 million a year? You kind of don't; you kind of got to guess. You can tell by looking at them; if they're not in retail, they're probably under 10 million a year, and if they have like a cool website and like some following on Instagram, like they're probably above 2 million. Also, two agencies. So these are harder to find; they're not as uh, plentiful as e-com brands or products, but if you can sign an agency, they'll pay you 4, 5K a month if you're going to work like semi-part-time for them. Almost full-time would—by the way, let me just say this: a full-time agency gig, they think it's 40 hours a week; you may be working like 15 hours a week. Agencies typically way overestimate like how much work they're giving you, and so they think it's a full-time thing, but you're banging this stuff out; it's super easy. Best thing, too, is whales beget whales. What does that mean? It means that if you have one whale client, they're usually a good enough business owner where they have a lot of business owner friends who are also making money, and they can hire you too. So if you work with an info guy, all the info guys know each other; all these people are my friends; Shelby Sapp, we hang out every day; all the e-com guys, they're in like little communities; like they all share secrets with each other. Those types of businesses will like refer you to their friends as long as they don't think that it's going to take up less time away from their business. You can get all of their network as clients. If you have one whale, you sign two of their friends; you're literally at 15K a month right there, and you already have clients before that, so you'd be above 15K a month. Or if you work with an agency—I don't love recommending this, but it is something you could do—you can go—go direct to the brands that the agencies are working with and offer stuff outside of what the agency offers and just like try and sign them as clients. So if you're working with an email agency and you're writing emails through the agency for that brand, ask them if they want to pay you to write a bunch of blogs. Like you could literally get paid 2 to 3K a month to write like all the stuff the agency is not doing for them. So once you get one, I'm telling you, it's smooth sailing all the way up to 15, 20 plus a month. Hey, look at that; we finished the video. If you liked it, obviously like it; click the like button and then subscribe too. And if you want to come to the free class, you can do that; it's coming up very soon. If you miss this one, there's going to be another one coming along shortly. And if you want to work direct with me one-on-one, there's another link for that in the description; it's really, really intimate, you and I hanging out, working together, making you money with copywriting. Any of this sounds interesting; go click those links. All right, I will see you in the next video. Thanks for hanging out. 2025, baby.