Transcription
SEO this week. Got questions, got tools, got news.
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Back to you, Clint. All right. Next promotion. Shameless plug. It's myself. The SEO consultant pages up. Digital.com. Go to right here. You'll see consulting. Come sign up. It's $200 an hour. You pick the dates you want. You see July is open pretty good. Um, and then you bring your questions. We're going to do this via Zoom. We'll turn on recording. So, you'll get the recording. You'll get the AI summaries, and then you'll get the ability to ask any question you want. Link building, content optimization, technical SEO, ideas, bouncing off of, um, SEO or agency, um, expansion, whatever it is you want to talk about. We, uh, not holding anything back. When we teach you how to do schema, uh, you know, write a schema, we can go through that process. You want to check on your SEOs and make sure they're giving you the right information, we'll do that, too. You want a third, third set of eyes to just look at a problem and maybe help come up with a solution that you may or may not have seen. Uh, we can look at that, too. So come check this out. You see Anita Campbell. We helped her small business trends before the helpful content update. Reap that website. Um, but we were doing awesome. We made 2 million bucks in 6 months on that website, and then the helpful content update creamed them. Uh, and um, so she just killed that whole project all together. Um, but we've also already had a couple other people, um, take advantage. Uh, and I'll have the video reviews up here soon enough. Um, but like I said, come check it out. Again, I'm not trying to get you to sign up and pay for monthly SEO. If you're doing your own SEO as a business owner, having someone to fall back on to schedule, you know, you can come here, ask a question, come back next week or a couple weeks later and have another session. Uh, and then you're not out all by yourself dealing with this madness and you have someone to bounce your ideas off of, off of. So, check this out. I will say that this is the second time that I recorded this because Camtasia crashed again. I don't know what the f is going on. I even turned Camtasia on, hit record, talked for a while, turned it off, and it didn't crash. And then I recorded a long version of this episode, and it then it crashed. So, f you, Camtasia.
All right. Google Index is indexing Instagram. Long story short, Google's indexing Instagram. If you're doing YouTube Shorts, TikTok, uh, or Reels on Facebook, then you should be doing Instagram. Just doesn't matter, of course. And you can use that same video for all four of those platforms and spread your pretty face or however you make videos along the wilds. And now Google is indexing them. From an SEO perspective, the only thing that would make that a whole lot cooler is if Instagram made it better, easier for you to get traffic off of Instagram onto your website. That would make it cooler. So, we'll see, uh, what happens. It's also a good link possibility, link-building opportunity.
This is, I don't know if this, um, came out before, I don't, I, I don't think it came out before last week's episode, but I don't remember talking about it last week, and I think it was right after I did the recordings that I saw this. So short version, this is a summary of marketing people, and uh, 5% of websites grew faster using AI, while at the same time 14% of respondents said they believe AI content is better quality. That's the, the flip side of that is there's a ton of people that say that human content is better than AI content. However, there was a story, and I shared it probably 3 weeks ago now if I'm not mistaken, where AI content, human content was rated better, is AI content goes along with these numbers. But when they actually had to look at human content versus AI content, they overwhelmingly picked AI content as better quality. So they say they want human content, but they like the AI stuff better. Uh, and now is that going to change? Maybe, maybe not. We'll see how it goes. Uh, but just remember this data, you can actually use this data in your proposals, etc. Uh, and uh, it helps support, you know, why you're doing certain things and in particular, why are you using AI? Uh, or if you want to go this route, why you're not using AI and you're making them charge and pay more. But I will tell you that if 5% traffic growth compared to human, pure human income is not nothing. So bear that in mind.
Uh, bias in AI is essentially, um, excuse me, essentially what they're talking about here is the amount of websites that are cited primarily and based off of the data you see, Google is over-relying on Reddit and Quora and YouTube and pushing back Wikipedia, big deal, Mayo Clinic, Cleveland, Cleveland Clinic, these, this is to me, that's a big deal; they got these clowns answering medical questions; there's something wrong there. Google, you need to fix it. Uh, ChatGPT is kind of, you know, less Wikipedia. Oh, boohoo, and then more google.com. I don't know where that comes from, but I will also admit that I don't use a lot of ChatGPT to do web searching. If I want to use, want to do web searching, I just go to the web and search. I don't use ChatGPT. Um, so there is that. And then Perplexity, it is essentially this cool AI-driven search engine as far as I'm concerned, and it's great for research, etc. Uh, so that it depends on less on Wikipedia to me is awesome, and uh, YouTube I get, and I don't necessarily call that an over-reliance because YouTube and the Reels and Instagrams and all those folks, they're using video to answer questions, right, and those videos do get transcribed, so there's some content there. Absolute Perplexity can say here's the video, here's talking, talking through the steps to answer your question; you can watch the video now or you can just take it for its face value, its summaries, and uh, still get what you're looking for, get your answer, question answered, or get you one closer to the buying decision or whatever, right? Uh, so I think that's awesome. And then we have this one, localization that works; this one is not even data; essentially what they're talking about is what you, you, what you should do in regards to having, uh, website pages in or website versions, different versions. So, let's say Spanish and English, for example, and how it's not good enough to just translate. You have to use references, idioms, visuals that people are in that area know specifically. So, don't go writing, um, in Spanish for, uh, a Spanish market and then not mention, uh, every anything in Mexico versus writing Spanish in a Spanish market and and mentioning everything in Spain, right? and or going into Portugal and forgetting that they speak Portuguese and not Spanish, and and then all the nuances that go along with them and references and idioms. Uh, and a lot of us do this already if you're talking targeting, targeting a US market, right? especially if you're local, you reference, um, places, local, uh, neighborhoods, um, idioms in regards to, you know, truck accident versus, um, big box accident, those kind of things, depending on where you're talking about, chili cheese steak versus pie and pizza, pizza versus pie, right? That kind of stuff. If when you're doing localization anywhere, it helps; in particular if you're doing it in international space, I think you'll actually treat that, that market will understand you a little bit better, convert a little bit better if you use, uh, localization, and you can throw a little bit of emotion, intent, which is transcreation, so you can add these two versus just doing this one, and it probably be, uh, okay or do a lot better. The traffic numbers in their example are not overly stellar, but I like this because you don't get these stupid rank boners. And essentially, look at this thing. It's caused by adding all of these years and going, "Oh, look how wonderful we did." But this is actually over what, probably 6 months. Uh, it's that, that kind of graph is misleading. So, if you are a person that sells courses about how to do topical maps and use that kind of graph to sell, then you're probably a piece of… Just saying.
[Music] I told you I recorded this twice. So if I sound snippy, there you go.
All right, let me refresh this thing. This is a tool from Dejon. It's actually kind of cool. It's got, if all it does is what I'm about to do here. That's it. You can't edit these boxes or anything. That said, it's still kind of cool to play with. We're looking at embedding optimization is equal to keyword stuffing. Is basically John Mueller saying, "Oh, if you're optimizing, uh, embeddings, which is essentially SEO, SEO speak for, um, or nerd speak for adding keywords or entities or LSI or TF-IDF references in order to make it more, um, more, I'm trying to, trying to use, I'm looking at cosine similarities. If you're trying to make it more relevant for the term, then uh, you're keyword stuffing. Now, I will say that there is a, the more you keyword stuff, the more relevant it is, which is why, uh, all those keyword, uh, research or keyword density tests where you had 99% were ranking before 10%. Right? So, keyword density does matter, uh, and as long as that still remains the case in search engine optimization or AI, in especially now with AI where they're essentially doing, uh, this kind of stuff, too, to find related cosine similarities to the query, um, then if you understand this and you can visualize it, then you get a better idea of what the hell's going on. So the query is actually Geo, uh, and it stands for normal sentence. It stands for generative engine optimization, even though nobody knows what exactly generative engine means. Right? So these are actually probably entities related or to the definition of Geo. But you see here's the query down here, and then the normal sentence is actually pretty far. It's not, I would say you can get it closer. How would I get it closer? By just adding the stupid acronym GEIO right here in parenthesis. And then I would bet that this would come closer and be to, to what we're looking for. And then you can see the keyword stuffing. Geo is say yes. See, Geo stands for goose egg omelets. That's what Geo stands for. Obviously, we all know that is keyword stuffed, right? It doesn't even read good. Like if you're writing a Dr. Seuss version of a web page, there you go. But you can add more Geo. And as this updates, you can see this cosine similarity actually gets closer and closer and closer. Let's see if I can get that little highlight to come up. Come on. Well, you can see here. Um, it got closer. So, let's do it again. And got closer. Let's do it again. Got a little closer. Right. So it, it is similar to or it's addressing the query the more that I do it. Now does it read well? No. Do you do those to your website? No. As a matter of fact, Google actually has some systems in place that, I could, from what I can tell, he did actually a good application of, you see Geo. G. E. O. period. That's actually a good way to do that if you were going to do this. I'm not saying you should do this, but you want to do this. You don't just want to put a list. Google's figured out lists, right? U But here's all the math, the nerd stuff. If you want to know any what any of this stuff is, ask Harpa. Don't ask me. I'm too dumb to do math. I got three master's degrees and I didn't take math in any of them, and that was on purpose. And this is a query fan-out model. Definitely turn on Harper for this. Ask for a summary or better yet, do what I did and take it and put it in here. And essentially what you do is here's the prompt. Explain this article to me like I'm a 5-year-old. Articulate what this means and how I can apply it to my SEO campaigns. And it put it into real, um, simple terms. Now, do I have, do you have to do five? I don't know. Maybe you read, maybe you want, um, resonate better with an 8-year-old, try it out. Or a teenager, try it out. But what I got is what it is, what Google does with it, why it matters for SEO, and then how I can implement it. If I wanted to, I could go like this. You don't get to see Nova, by the way. I show it to you. Let's see if it does it. No. No. Shut up. Activate. I'm going to do this. Okay, there you go. Okay. Nova using, uh, the using the query fan-out, the explanation using the explanation of query fan-out. Please write and write a detailed article on the subject. Boom. And I notice I turned off the web. I wanted it to do it. And now here he goes, it out. So it's, basically taking super nerd Dejon and turning it into five-year-old Clint. Five-year-old Clint's pretty damn smart. Smart enough. Anyway, right. That's not too bad. I don't think that's actually too bad. If you wanted to, you could probably figure out ways to do the, to get the tables and all that stuff to you and kind of make your illustrations, uh, etc. So, I think it's, I think honestly that that prompt that I just gave you is worth the episode. It's worth a like and a subscribe at least. Come on.
All right. Next one. News. This is a podcast, uh, they go over a lot of topics, but the end of the day, the reason why I'm showing this to you is because they are doing news SEO. So if you are a publisher of information and you rely on advertising from that publishing, then you want to be following the news SEO guys and gals. Those are the ones that are in the front lines that are, um, the in regards to information publishing and monetizing said published information. So, uh, make sure you watch this podcast. It's actually pretty good.
All right, this is yet another deep dive into AI overviews and talking to symbols. I think this is getting really old content, but there's some things in here that are pretty good. I don't see a lot of people talking about, and I highlighted it right there. Google uses fraggles. Uh, and essentially if you, uh, remember passage indexing, and passage indexing drove people also ask, how, how-to questions, FAQs, uh, featured snippets, and it's migrated to AI overviews, and now it's in AI mode. That's passage indexing. Those are fraggles, right? Uh, so understand that and then do a, do a Google search and find a couple good documents on retrieval-augmented generation just so you understand a little bit about how the AI search engines are putting that information together. And you couple that with this, uh, and what you learn out of this using our ChatGPT prompt, then you can, uh, put together, start putting together content, uh, on that. It's actually pretty smart. And I'm going to actually do another content optimization video. It's been a couple years since I did that. I need to do a new one because I'm actually killing a lot of tools in the tool belt. Um, because, well, one because you met Nova. Well, you didn't get to see her, but that's Nova if you want that prompt. Got to do the SEO consulting, and we'll show you how to use it. Um, but that's Nova. And in essentially with Nova, I am, I've eliminated the need for hand links. Uh, with Nova, I've eliminated the need for like Phrase Surfer, um, and all those other tools, uh, because, and then the only one I use now is, uh, Neuron Writer because Neuron Writer and Nova are doing two different things, and, uh, I haven't necessarily figured out how to get Nova to write for both entity optimization and engram optimization. But once I do that, we're going to be off to the races. And Nova's stupid smart, so she can figure that out real quick. So understand those things and you can leverage AI a lot better. Those things being content, content, content, what the hell is it, the word I'm looking for? Content, um, fragments, fraggles, and RAG, and just under, you don't have to be super nerd smart to understand it, just understand it a little bit and think about it in regards to how you're writing your content, uh, and how you can use AI directly without paying for third-party overlays of the AI tools to do a whole lot of cool stuff with that.
This is a long-term SEO versus short-term SEO. If, um, put this in a better perspective, I came up with this while I was doing the other video, and I sounded like a blowing idiot. So now that I have had practice, uh, essentially what we're talking about, and think about it on a military perspective: you have strategy, what is the overall goal of what we're trying to do, and then you have tactics, what are the things we have to do to get there. Long-term SEO is what is our overall goal, increase, and typically for a small business is what, increase leads and sales, right? And then the tactics and is how we get there as SEOs. So, and our, or well our overall goal, our long-term goal should be there and should be understood. We need to be doing agile, agile, um, project management or and/or sprints. Now, if you ever followed the guy Ryan, um, Stewart over Webris Risk, he was selling that whole sprint thing; is essentially what he did was he's just taking and and he's just doing like, you pay for 3 months and you're going to get these things. Then you pay for 3 months, and then you're going to get these things, and you pay for 3 months, and you're going to get these things. And what really happens is if you sell SEO like that, you're not paying for the strategic result. You're providing all the tactics, and then it's up to the business owner to buy the next sprint to get to the strategic result versus the other way where you're selling the strategic result, and it's up to you to figure out all the tactics and get it accomplished there. So, I think this is actually pretty interesting, uh, article. A little bit super nerdy, a little bit tinfoil hat, I think. But if you can get through all that, uh, it, it's definitely worth it.
Okay, questions, questions. This one's, um, really easy. I'm having a hard time finding anything concrete about this. Do you gain more value from having an internal contextual link within text or buttons? And essentially, like if we go over here and look at our new SEO consulting services page, you go sign up at digital.com, hit the consulting menu right there. Uh, if I had a link, SEO consultant, or if I had a button right here that said SEO consultant, I am suspecting that both of those in regards to the anchor text because the labels, the, the anchor text would be in the button, right? you would have your anchor text would be part of the button because, as standard, you're going to have title and link and alternate text for the link, which is going to be your anchor text. So I would suspect that that would actually be entirely the same. If this button said SEO consultant, I would suspect that this link down here would be more valuable than this button because this is in the site-wide nav. And we do have testing that says headers, sidebars, footer links are not as valuable as in-content links. We have that, but we just don't have the, the test that says this definitively. So, what I would suggest is that we're going to have to test that, and I think it's going to be a really cool test and just got to knock it out. Uh, new pages are ranking and disappearing. This is a little weird. So, essentially he's saying he ranks really high for non-competitive terms. Non-competitive means no one's writing new…
Articles for it and not getting anything fresh. That's kind of how I read it. And it'll rank for two days for those keywords, and then it disappears. What could that be?
And I would suggest that it's um, could be a couple of things. One is just indexing. And I've seen this a lot. Like I'll do a long-form piece of article; it'll index, and then I'll come back two days later, and it'll be gone. I've seen that. Uh, and then I got to put it back in, and then it gets tested for like 90 days. And if I don't build backlinks to it, then it goes out again.
Versus this person is is looking over at a set of keywords. My guess is that they optimized it for a head term, and then their supplemental keywords, these high non-competitive keywords, uh, are dropping out because they're under-represented in the article, and then they don't get any backlinks for um, those those terms, right?
So if I do an article, let's take this one, the SEO consultant page, and I and I have, let's say these were all, this is a question like SEO consultant versus SEO specialist. I would want to get some backlinks for this, like my primary term is SEO consultant. That's what I would like it to rank for in a perfect world, right? But I won't be mad if it ranks for this because I answered that question. I won't be mad if it ranks for this because I answered that question. I won't be mad if it ranks for this because they answer the question.
So as you're doing these um outlines in this way, these are actually also your anchor text, and they're related to your content, you know, and then you can add branding to it. Digital discusses how to hire an SEO consultant. Digital answers the question of what does an SEO consultant do, etc., etc. So, there's plenty of ways to to play with this, and these these if you're doing that, especially if you're using AI to create these content, pieces of content, which my guess is this is probably what's going on. You have to have a plan to promote them, and just expect it probably two days in and then disappeared is normal. If it never ever ever ever ever comes back and you're doing links and everything else, then my second guess is you have a fried domain, and you need to start over in a new domain, sadly.
[Music] Tools tool time. Tool time. All right. This one is a there's a content planner sheet in here. I actually like this if you are u doing the topical maps. Uh, it actually shows you how to do it without using tools. I think in some ways this is better than doing AI because this you're you this is you looking at the search results and making decisions with your brain versus relying on AI to try to figure it out, and they don't necessarily have access to the search engine that you're looking at.
So if you're doing or you're doing you're trying to go for Instagram, for example, and you wanted to reverse engineer their algorithm and you got to figure out keywords for the video re real topics you want to do. Same with YouTube or same with TikTok or same with Google's Google's organic search, right? And Amazon, here's another example. Um, and so knowing how to build those manually is really, really important. And I think honestly, if you're relying entirely and solely on AI topical maps, you're probably doing yourself a disservice. Just saying. You're going to get you're gonna get okay results, but if you did this a little bit, you're probably going to get better results. Just say.
All right. Next tool is called Miniax. It's a miniax.io. It's AI thing. Duh. Um, this part, the chat thing is dumber than. So, just be careful. Like I came in here and asked you simple questions, and it it just lost its mind. And so I I didn't like that at all. The cool part I want to show you guys is the agent part. So you notice chat agent agent part. And look at these websites that this damn thing made. They are pretty awesome. So you here's an example. Unique sound. Explore the vision. The web, the AI made this. And I have an example my buddy made. He turned me on to this that is stupid. Way better than this one. And I can't show it to you cuz he'll get mad. Um, and he built it on his phone. Like he was sticking around on his phone, and he built it. Team dinner reservations. Anyone say geo content, for example? Uh, check it out. Task planning, doing the web search. And what's cool is you can see this whole thing of of how they built what they built. Like you can watch it do its thing. All the prompts that they used, the things they got through here. It's doing the command line to execute it and create the website through the Python. The only thing that I couldn't figure out is how to download a copy of what they made. And I I'm guessing that that was on purpose. But check this thing out. That's badass. And it goes. Look it. It's getting better. There it is. Now you have this little widget. It's already made pre-populated with a whole bunch of information. I mean, if you could figure out how to get this that all of that code and then put it onto um, like a geo supporting page and this was your geo supporting content, maybe like a little article blurb and then for your place for your internal links and then you have all this geo stuff in there and you've you've accomplished the geo relevance for your silo, and if a user lands on it, it's awesome. And it's actually useful for them. Like it looks good. Like you want to interact with this thing, right? And it was all made with AI. Obviously, they went through some steps right here, but essentially um, at the end of the day, it was that's what the user asked, and this is what the user got. Effing dope. So, go check out Mini Max.
Here's another example. um, using this is a dashboard. Imagine doing this with search console data. For example, if you're fighting with liquor studio, you can use that to make a dashboard like this for connecting to search console and analytics and maybe your Google ads. Like you don't want to screw with those dashboards anymore. You can create something custom for your agency or for your business, and it's all right there in one location. And I didn't look at the chat for this, but I imagine it's just as simple as the chat.
All right, last tool. We're going to close this thing out. This is uh from Darren. Darren Perky. Perky. Perky. Pierky. I don't even know how to pronounce his last name. So, we're just going to say this is from Darren. And it is a spreadsheet that you can use to use uh create local SEO content. It's given away right there in the name, using Zimr Writer. Uh, and then you fill out this sheet, and then it pre-do some stuff for you, and then you have a download or something to put into the bulk writer and just let it go to freaking town on your website. And this video is hour and 13 minutes. I will tell you that Darren is a little long-winded and not very on point. So an hour to 13 minutes is actually pretty painful. It was it was painful for me. I mean, I times I just caught myself not even listening to it, playing video games while he was rambling on. Um, that said, the tool is really cool and it's really useful, and he's giving it away for free. So we want to give him full credit where credit is due. And you see here, build hundred pages local SEO pages in minutes for free with the Zimite Zimr Writer spreadsheet tool. Here's the spreadsheet. Here's the video. I will give you the link inside of the description as always.
All right, that's it. I'm gonna close this out with uh reminding you the SEO consultant service at digital.com is up and running. Again, it's not designed to, oh, your SEOs are stupid. That's not what I'm trying to do. Oh, your ideas are bad is not what I'm trying to do. It's a third-party um third-party validation of your ideas. Third parties also think of. Maybe I have an idea that you didn't think of. Maybe you have an idea that you want to run by me to see if I've ever tried it. I have had all that testing experience. Uh, maybe you're running thinking about an ideas for your agency, that kind of stuff. I mean, the last couple of calls we've talked about maps, we've talked about link building, we talked about anchor text, we talked about schema. Um, and so it's uh really awesome, and it goes I mean nobody has not like run out of questions at at the before their time. Generally, we end up cutting off because we ran ran out of time, right? So um, come sign up, check it out for yourself, and I really appreciate it if you did help me pay the bills. And with that, I'll see you next week on SEO this week.