Transcription
Welcome back to the Marketing Ninja Podcast with Manuel Suarez, CEO of Attention Grabbing Media and author of the number one bestseller, Marketing Magic.
One thing that I can tell you about my father—I grew up with the guy—and I was always impressed with him and how incredible he was and how knowledgeable he was. Something that I learned later on about him: if my father did not know the answer to something that I was asking, he would make it up on the spot. To me, I would not even realize that he was making it up. I always wondered, how the heck did he know the answer to every single thing that I would ask him?
That level of certainty increases your value. You can sell your products and services for anything that you want when you have that certainty of your skill, of your abilities, of your power. That is how special it is.
Okay, income opportunity research, right? So how do we take that superpower that we're now heightening? We're increasing every day, making ourselves more valuable, more competent, more skilled. We're understanding now what our audience wants—survey data. We understand what they need to get more of or what we need to be selling more of, what services we need to be delivering. We now are more connected with our audience, and we're increasing our intellectual property and our ability.
How do we find new income opportunities? So we continue on that same conversation, and let's find the next prompt for this opportunity research. Check this out.
So I'm going to give it this entire prompt right here when I paste it over here, and let's see what it says. Before I enter it, let's read it together.
"Give me a list of any potential opportunities or ideas that will help me immediately produce more income by leveraging my superpower and putting my income goals, current income sources, and my annual income into consideration. You'll find all of the information you need below."
So, current annual income—again, this is all made of numbers. I currently make about $50,000 per month.
Current income sources: my current income sources are for my marketing agency, currently earning about $10,000 a month, my Natural Slim brand, and doing marketing consulting.
My superpower: your personal superpower is your unparalleled ability. You guys know that we already put that together.
Let's see what it does to help me discover new income opportunities for right now.
Okay, so given my goals, current income sources, and superpower, here are several opportunities that this tool is finding for us to help me achieve my target of $100,000 per month.
Opportunity: scale your marketing agency to take on more clients and larger projects.
How? Okay, it's going to give me some advice: hire talented staff.
Okay, diversify services. Offer a broader range of services such as SEO, content marketing, and influencer marketing.
Okay, that's good actually. You should be adding some of these things to my pipeline.
Target high-paying niches. Focus on industries that typically have larger marketing budgets, such as Tech, Finance, and Healthcare.
Accurate example steps: conduct market research to identify high-paying niches, create targeted marketing campaigns to attract clients from these niches, hire and train staff to manage the increased workload.
Key takeaways: scaling your agency can significantly increase your monthly revenue.
Leverage online courses and webinars. You know what I'm doing today? I'm leveraging online courses and webinars.
What? Create and sell online courses and webinars on marketing and business growth.
How? Identify popular topics, create high-quality content, utilize platforms.
Examples: outline course content and structure, produce high-quality video lessons and supplementary materials.
By the way, I just want you to know that, for example, if I ask it right now to help me create a course outline, it will create it for me in a few seconds because it already knows everything about me.
So, it knows what you want to know about my abilities. It's going to help me put together an outline, and just based on that, I'll be able to just hit record and start talking to the camera.
And just like that, we have a course—a new one that we can launch just like that.
Key takeaways: online courses can provide a scalable income stream with high profit margins.
That's right. Increase Natural Slim's online presence and product line. Working on that—good ideas over there.
Expand consulting services. Yeah, offer group consulting sessions and long-term consulting packages.
Affiliate marketing and partnerships. Host exclusive workshops and masterminds.
Samples: monetize your social media following. I mean, I just got seven ideas from this, and I can ask for seven more, and I can keep on going.
Let's say that I'm interested in one of these—number six. Can you expand on number six?
Certainly! Here's an expanded version: organize exclusive high workshops at Massan group for business owners and professionals.
How to implement it: identify your audience—oh, it looks like you guys are here.
Develop unique content, structure the events, workshops, masterminds, plan the logistics—the venue, the date, and the time, the materials, marketing events, creative marketing plan.
Leverage your network, use testimonials.
Yeah, deliver high-quality content, facilitate networking, gather feedback, provide ongoing support, create a community—all of it.
Okay, so do me a favor and turn number six into a plan of action, step by step. I want to do a paid mastermind on AI.
So, plan of action: here we go—topic, dates, both remote and in-person, step-by-step plan.
Here we go—all the steps, and I'm going to grab that now and turn it into a PDF and put it in motion so my thinkers are executing on this particular project.
And just like that, I can start generating more income for the organization.
Hey, thanks for listening! If you enjoyed the podcast, go ahead, leave us a review and subscribe to tune in for future episodes.
And if you're looking for a team that'll go above and beyond for you and your brand, go to TalkToANinja.com today.