Transcription
If it feels like no matter what you're doing on YouTube, you're just not getting the views that you deserve, you need to make sure that you have the four settings that I'm going to share with you in this video. Because if you're not setting up the right settings on your channel, on your videos, or the two other settings I'm going to share with you towards the end of this video, it's the reason you're not getting the views that you want.
All you have to do is simply change these settings, and boom, it's going to increase the amount of views that you get in a really short period of time. So the first thing that you need to make sure that you're doing is you need to make sure that you are setting up your metadata correctly when it comes to your content.
This is the title that I'm using on this video right here; this is the hook that I'm using on this video right here. So what I need to make sure that I do is, if I come into my files and do a search for this title, I need to make sure that I named both my thumbnail and my video file exactly the same thing as my title.
So if I come right here, this is the thumbnail I'm going to use, or perspectively for this video, I'm going to use this thumbnail. I changed the title to be the thumbnail name, and I also did the same exact thing with the video. What this is going to do is add more metadata to YouTube, so they know exactly what the topic of the piece of content is.
But that's not the only place that you need to do this. Now to really show this to you, I want to look at one of my successful videos recently and show you what I did in there. So if we come over here and we look at this video right here, this video has gotten over 130,000 views. And by the way, this works both for long-form content and for shorts.
So if we look at this, we look at the title here; it says "YouTube Shorts Algorithm Explained for 2024." Now, also in the description, "YouTube Shorts Algorithm 2024," and then I even mention it again right here. If we scroll down and come into the tags right here, we're going to see something very similar: it says "YouTube Algorithm" several different times.
Finally, if I scroll down here, I make sure that I have the right category selected here. You need to make sure that you do these right things every single time that you go to upload a video. You need to make sure that the keyword you’re trying to rank for is in the title, in the description two to three times, in your tags several times, and that you have the right category for your content.
Finally, you need to make sure that it's showing up in your transcript. That's why I did what I did right here, where I have the title for this video that I'm recording right now: "Want More Views on YouTube?" If we look at the hook, you'll see that I mention getting views on YouTube. The reason I mention that is because then YouTube is going to put two and two together and say, "Okay, all the signs are pointing towards showing this content to people that want to get more views on YouTube based on the past videos that they've watched."
If you're not making sure that every single one of those settings is correctly set up when you go to upload a video or record a video, it's going to be the reason that YouTube doesn't actually know who to show the content to. Then boom, you're not going to get the reach that you want. But that's just the first setting; there are actually three other ones that we need to make sure that you're doing. The last one is by far the most important, but before I get into those, I need you to smash that subscribe button.
If you want to grow quicker on YouTube, Instagram, or TikTok, I literally upload a video every single day about how to grow on these platforms, and you're not going to want to miss them.
The second thing I need to make sure that you're doing correctly is to have the right settings enabled on your actual channel. To figure this out, we're going to come over here, we're going to click right here, we're going to click your channel, and then from here I'm going to have to mute that video because it's going to turn on and it's going to be annoying.
Now we're going to come over here to "Customize Channel," and what you want to make sure of is that in the description of your channel, it talks about what you're going to be doing. I said, "I created this YouTube channel to provide you with as much value as possible. I upload videos about how to grow on TikTok, Instagram Reels, and YouTube on a daily basis because that's what I do on this YouTube channel."
You need to make sure that whatever you actually post about is in this description; it's very clear and I wouldn't have more than two to three sentences here. The next thing you need to do is click on settings right here. You need to come under "Channel," and you need to make sure that these keywords have three things in them: first and foremost, your own channel name; secondly, stuff around the content you're uploading. Again, I upload about TikTok, I upload about Instagram, I upload about YouTube.
Now, the other thing that you need to make sure that you have in here are two to three of your competitor's channels, especially if you're a small channel. The next thing is you need to come under "Feature Eligibility" right here, and you need to make sure that all three of these are marked green. If these aren't marked green, it's the reason you're not getting reach on YouTube because you don't actually have the features that you need in order to get reach. YouTube might think that your account's just a bot.
So now that your channel is set up correctly and you know for a fact that YouTube knows exactly who they should be showing your content to, we need to make sure that when you go to create a video on YouTube, that it's actually the best video that you could have possibly created. I'm not talking about having nice lighting, or having a nice camera, or having nice editing. I'm actually talking about whether or not the idea that you had for your piece of content is the best idea that you could possibly go after.
Now, in order to best show this to you, I actually want to do this with a cooking example. Now, I know you probably don't make cooking content, but I think it makes it really easy for us to distinguish which video topics are actually good because different recipes have different audience sizes, and the same exact thing is happening within your audience.
We're going to start by looking at a chicken parm recipe. So we're going to type in "chicken parm," we're going to move me out of the way, and we're going to scroll down right here. We're going to see the average number of views under the search term, and we'll see that it's 1.7 million views.
Now that might sound good, but if we then type in "ramen recipe" and then we scroll down right here and wait for this to load, what are we going to see? The average video for this topic got 1.6 million views—again, very good.
Now let's come over here and type in "scrambled egg recipe," and then we're going to be able to look at the three different topics and compare them. So this one right here has over 6 million views.
So which one of these videos would I create if I was going to create a video on this topic? Or if I was in the cooking niche, I would make the scrambled egg recipe. Why? Because it's getting way more reach, it's getting way more views, and way more people are interested in it.
As a result, if you make a video on this topic, it's going to end up getting way more reach, and you need to make sure that you do that before you upload any type of content on YouTube. Because the biggest mistake that I see small channels on YouTube make right now is they don't understand that they're only 24 hours in a day, and if you're going to invest your hard-earned time into creating a video on YouTube, you need to make sure that it's the best topic that you could possibly choose that’s going to end up getting you the most views.
Because think about it: the first two topics we looked at only had 2 million people searching for them or something around that—2 million people actually engaging with the average video there. But then that last topic was 6 million. What does that mean? A video on the topic that has an average number of views of 6 million is, on average, going to get three times as many views as those other topics.
You need to take this into consideration when you go to create a video on YouTube. And for those of you that don't actually know how I was able to do that, it was using VidIQ's Chrome extension. You can get started with VidIQ today for just $1 for the next 30 days.
I've never created a video on YouTube without first looking at VidIQ to see whether or not it was actually worth it for me to create that video, and I suggest that you do that same exact thing. That's why I strongly suggest you go to the pinned comment below and get started with VidIQ today for just $1 for the next 30 days. It's an absolute no-brainer; it's going to help you get more views on YouTube, more subscribers on YouTube, and it's going to help you get monetized faster because it's going to drastically increase your views.
Now, this brings me to the last and most important setting that you need to make sure you're paying attention to if you want to increase your reach on YouTube. This is going to be different whether you're uploading long-form content or whether you're uploading shorts.
First and foremost, you need to be coming under engagement. You need to scroll down and see what your audience retention was for the first 30 seconds. Now ideally, you want this to be 75% or higher. I was able to get 71% for this video, which is pretty solid, which is why this video performed very well. But you need to be aiming for 75% or higher. If you are not able to do that successfully, you are not going to get reach on YouTube.
The second thing you need to be looking at is going to be the reach that you're getting here. So you're going to come under reach, and you want to see this click-through rate. Now ideally, you need this to be as close to 10% as possible. 5% is going to be worse than 6%, 6% is going to be worse than 8%. So you need to try to get that as close to 10% as possible.
Here, you'll see that in the first day I was able to get it to 7%. It's kind of gone down since then, which is why this video isn't going super viral. But this video is performing pretty good because 6.2% or even 7% where it was on day one is pretty solid compared to other videos.
Now, the third thing that you need to be looking at is the average view duration that you get. So if we scroll down here, this video is at 34%. Ideally, you want to be aiming for 50%. Now, remember those are the ideal metrics; you're not going to hit them every single time that you create a video on YouTube. But what you can do is try to get better every single time that you upload by continually striving to reach those new metrics.
The final thing that you need to make sure that you're paying attention to is how long the video actually is. When it comes to long-form content, I cannot emphasize this enough: if you look at your competitor’s videos and their videos are 10 minutes, 11 minutes, 12 minutes, guess what you shouldn't do? You should never make a video that is shorter than theirs. Ideally, your video should either be the same length or a little bit longer than theirs by 1 to 2 minutes.
But all this drastically changes when we talk about shorts. So what I want to do is come into my shorts right here. I'm going to pick a short that did well, and then I'm going to pick some shorts that did bad. So this video right here, over 76,000 views, is continuing to go up. In just a week or so, this video is going to be over 100,000 views.
The reason for that is, if we come into reach and we scroll down, how many people chose to view—I need this to be over 80%. If this isn't over 80%, it means the first 3 seconds of your video sucked or the topic of your video wasn't good, and that's why people chose not to view it.
But that's not the only thing you need to focus on. You also need to come under engagement, and you need to make sure that the average percentage viewed—if your video is 30 seconds or longer—is over 80%. You need to make sure that if your video is 30 seconds or shorter, it's over 100%. If you can't get this to happen, you are not going to grow successfully on YouTube.
I don't want you to think that this is only the case for my channel. This is a client right here; I started with him when he had less than 2,000 subscribers. Now he's got over 66,000 subscribers, and he has a video right now going viral like crazy. It's this video right here.
If you could see, a lot of his videos get a few thousand views; sometimes they get as high as 8,000 views. But this video has over 85,000 views, and this video is growing like crazy. In fact, he's getting like 2,000 views an hour or something crazy like that on this video right now.
The reason for that is it has 128% average view duration. If it didn't have an average view duration that was that high, it wouldn't get reach, and the swipe rate is really, really good on it. If you want your videos to go viral, you need to make sure that you're getting the same thing.
Now, if you're still struggling to get views on YouTube, you're still struggling to get subscribers, but you know that you want to get monetized on YouTube and make a full-time living on YouTube, I personally want to help you. In fact, I want to look at your channel, tell you everything you need to do differently, the same way I helped this channel gain over 60,000 subscribers, this channel over 900,000 subscribers, and this channel over 3 million subscribers.
I want to help you too. If that sounds interesting, please keep watching this video because I've got a special offer for you—the opportunity to grow on YouTube. This organic reach we're currently seeing is not going to last forever, and there are two things holding you back right now.
The first one is that you haven't implemented everything that I just shared with you in this video, and the second is that you haven't gotten into my YouTube mentorship program yet, which literally is going to guarantee that I help you get more subscribers on YouTube in the next 30 days, or you get your money back—zero questions asked.
In fact, the average person that's gone through this program in the last 30 days has gained over 31,000 subscribers, and the lowest amount of subscribers anybody has ever gained is 1,000 subscribers if they implement everything that I share with them in this video.
If you want results like that, please go to the link in the description below and sign up right now. If you're still watching this video, I'm going to guess that you're above average, so the odds of you getting over 31,000 subscribers are probably quite high.
Remember, you need 1,000 subscribers in order to get monetized on YouTube, so this is a perfect opportunity for you to make more money from YouTube and set yourself up to become a full-time YouTuber. In fact, I'm going to tell you exactly what to post, when to post, and what hashtags to use, again to guarantee you get more subscribers on YouTube.
If you don't get more subscribers in the next 30 days, I will give you your money back—zero questions asked. It doesn't matter what your background is or what your niche is, this program is designed to help you get more subscribers faster and easier. Ultimately, it's going to get you more subscribers, or your money back.
This creator just went through it and gained over 100,000 subscribers; this creator, over 150,000 subscribers; and this creator, over 400,000 subscribers. I want you to be my next success story, and I want you to be the next person that makes a full-time living from YouTube.
So please, go to the link in the description below and sign up right now. You literally have absolutely nothing to lose; you're going to get more subscribers or you're going to get your money back. If you're not interested in those two things, please watch the next two videos I put up on the screen because they're the videos YouTube thinks you should watch next.
Thank you so much for watching!