Transcription
Hello everybody!
These 16 secrets helped me grow my LinkedIn impressions by 204% and make over $1 million. We'll guarantee that you grow your audience and your bank account, so let's drive straight into it.
First step: we'll transform your authority in just one hour. Humans make judgments based on appearance, whether we like it or not. So, we want to make sure we run our profile image through this free software and ensure we rank above eight for all of authority, likability, and trustability. That's ultimately what drives human behavior. I've seen people transform the money they make on LinkedIn from this alone. I'll link the software at the end of this training.
You don't need to hire a professional headshot photographer; just get a friend to take the photos with an iPhone. Get them to take like 50 or 60 because the best images are always kind of the pose between the post. As you're moving around and smiling, just keep them clicking, and I guarantee you'll have something good.
All right, now you're ready for the second trick to triple your LinkedIn traffic. You can have the best profile in the world, but without anybody seeing it, there's just no point in it existing, right? This trick will triple the eyeballs on you within 24 hours, no matter how small your following on LinkedIn is right now.
Why? The LinkedIn algorithm is super unique and prioritizes sending your content to people who already follow you or are already connected to you, instead of sending it viral across the platform. Forms like Instagram and TikTok even said this in their press releases; they don't like viral posts. So, that means if you don't have a following already, there's not much point in posting until you've done this.
When you comment on a post of a big influencer on LinkedIn, a fraction of their audience is going to see it too. That's a quirk of the LinkedIn algorithm. So, find an influencer with a big following of your ideal clients and start commenting on their posts every single day. It's really simple to find them; just type a keyword in the LinkedIn search bar. You don't need to pay for the LinkedIn premium stuff. Then, select posts and look for people with a headline of your ideal clients. Click into their content and start commenting.
Number three: you're now going to get a flood of people requesting to connect. We don't stop there; you can grow your network even more by sending connect messages to new people using this hack to save you time. Don't make the mistake of spending ages crafting connect messages. Most people are either in the camp where they're going to reject no matter what you do, or they're going to accept no matter what you do.
It's not worth focusing on the people in the middle. Instead, put all your time, focus, and energy—which is valuable—into the people that will accept. All I do every single day is go to my network, scroll down, look at the combination of the profile image with the headline, get a gut feel to whether they are my potential clients or good strategic partnerships, and then just click connect, connect, connect. Done!
All right, so now you've got all these new connections. The next hack will make sure that when people visit your profile, they consume your content more frantically than lemonade in the Sahara Desert. All of the top creators on LinkedIn are doing exactly what I'm about to show you.
We've seen over 30,000 posts, and the best-performing posts always have a short first line of five to eight words, and then they finish it with a colon or three dots. One of these things creates anticipation, just like the end of an episode of your favorite Netflix series. People just can't resist reading on.
If you want to double the effectiveness of this and go to ninja level, also add a number into it and make the sentence structure very specific. Speak to the thing that your target market wants to achieve. Specificity and speaking to their desires gets everything pushed.
All right, for number five, make sure you do something all the best websites do with exception: make their content easy to skim by using lots of white space so that it doesn't feel overwhelming. They also speak to people and write things in the same way people would say things, as opposed to the normal rules of grammar. So, forget about the grammar for now.
Sometimes, when people do this for the first time, it's natural for things to feel disjointed and unnatural and jerky because, at the end of the day, it's a new skill. There are two ways to get past this super quickly. Literally, in 10 minutes, you can either write it and then read it back at the end. Whenever you feel like there's a phrase that you wouldn't normally say, just change it to how you say it.
Or, what I like to do is speak into my phone on an app, let the app transcribe it, and then edit and tighten up the transcription. There are tons of them that do this. We'll go through all the apps at the end because, for now, this next one will guarantee you always have loads of people commenting, liking, and engaging on these posts.
So, you never look like that kid that has to eat lunch by themselves in the corner—which was me at school, by the way. To avoid this, make sure you finish every single post with a question and a question mark so people answer that question. This sends a signal to the LinkedIn algorithm that your post is interesting and will push it further and further and further, making you look popular.
But it doesn't stop there. Here's the ninja hack: you can also ask another question in the comments, and you will double the probability of people replying to your post. You can see in the images here examples of people doing this, and you'll be surprised how much engagement you get.
Do you know what the best thing about this is? A fraction of all of the audience of the people commenting will now see your posts, so you're building hack upon hack upon hack.
Speaking about commenting, number seven: make sure you make a list of all the times that the influencers you are going to target for commenting post. If you make sure you're the first person to comment, then you get way more eyes onto your profile and your content.
Create a comment spreadsheet with the URL of all the LinkedIn influencers' profiles and the time they post. If you want to download this, just click below; we've got all the resources there.
Here's a tip on how to comment: if you want to give advice, I've never found it productive to directly contradict the original poster—sometimes called the OP. Something like, "You should do this," or anything like that. It's actually much better and lands in a much better way if you write something like, "Really great advice! I also love to..." and then insert your advice. It's just a much more civil way to do it.
Moving on to number eight: this one will build a community of super fans that love you more than a long-lost brother returning with a winning lottery ticket. Not many people know about it because every time you do this, LinkedIn sends a notification to the entire network of people that are online. That means everybody sees you get a load of eyeballs.
If you do this once a week, you'll get a load of content consumption. That's right; some of you might have guessed it's a LinkedIn Live. I got 15 hours of watch time on this, even though there were only 12 people watching it at its peak. That's enough to watch Terminator 2 like eight times.
It's a fantastic strategy for people wanting more reach, growth, and leads. To do this, just go to YouTube, type in the topic you want to do a live about, and then look at the best-performing titles. Take that across to LinkedIn.
And don't worry; I know it can be quite daunting to go live without structure because this next post will help you hack that. It will also help you double your reach without doing any more work.
The best time to post on LinkedIn, according to most sources, is between 8:00 and 8:30 a.m. Eastern Time. Lots of people also come online in the evening, depending on their time zone, and your time zone might be different.
So, all you want to do is take the content that you're going to post at 8:30 and then post it again at like 6:00 or 7:30 in the evening. You will see fresh people engaging and a fresh impetus of reach.
If you want to go super ninja on this, you can take pre-recorded videos and restream them to LinkedIn as if they were live using software. I use this hack all the time, and it means you can plan your live videos, upload them into this software, and get all the benefits of the notifications you do when you're doing a live while you sit back and enjoy your time with your kids or whatever you love to do.
Right, number 10: it's going to increase your LinkedIn follow count quicker than the 100-meter world record. You can synchronize your entire email account going back years—Gmail, Outlook, and some others. That means you just connect it to LinkedIn, and everyone you've ever interacted with will be loaded into LinkedIn for free.
Without hitting connect limits, you can press connect, connect, connect. Do this, and you can easily have hundreds of people in your LinkedIn network today. To do this, just go to My Network, click on My Network, then go to the left and click on Contacts. If you haven't done it before, you're going to be able to go to Manage Sync Contacts, flick there, then click on Google, Outlook, or whichever one you are using, and you can sync all your emails.
But before you do this, go to number 11 because you probably want to know how to make some money, right? When it comes to contacting and converting these followers, eyeballs, and connections, the fastest way to do this is to start conversations in direct messages, but in a very specific way that's neither sleazy nor salesy. It doesn't feel like you're even selling.
To do this, once they're connected, click to send a message and send a couple of messages spaced out over a couple of days. To make sure this lands the right way and cultivates profitable relationships, never ask for anything in the first couple of messages. Meaning don't drop a link, don't ask them to engage in your content, don't ask them to book a call, and don't ask them to look at anything. Don't sell!
It's exactly what we would do in real life. It's exactly what we do when we meet people for the first time. So, read the room and build a relationship. I like to use a nice script, something like, "Hi [Name], great to be connected! I'm really looking forward to learning more about whatever they do," or "I'm really looking forward to learning more about your experience in whatever they're doing."
Number 12: if you want to make your messages even more impactful, then do what I do and use this Loom hack. Make sure you're on their profile, turn on Loom so that they see you're on their profile, and then just hit record. Use a script like this: "Hi [Name], I just want to prove this is not artificial intelligence. I'm on your profile; I'm just going to click it. I just want to say I really enjoyed your post about [X], and I'm really looking forward to seeing more of your content or more about what you do." Substitute as necessary.
Again, don't ask for anything. Put it into the message and say, "Hey [Name], just done you a video." They'll see the thumbnail; they'll see you on the profile. They won't be able to resist opening it, and you'll get a great relationship.
This next one is straight out of the book "Influence" by Cialdini and adapted for LinkedIn. We've been doing this for seven years because Cialdini says humans like to spend time with people who are members of the same community. It's what we used to do back when we were hunter-gatherers; we hung around in tribes and only trusted a small group of people.
So, when you start building on LinkedIn to sell stuff, target new connections to people who live in the same geography as you, or who studied at the same educational institution as you, or worked at the same place as you. If you can stack all of these up on LinkedIn Sales Navigator like this, I go here, top right, and click Sales Navigator. If you don't have it, I recommend getting it; there's usually a free trial.
I click on that, then go to lead filters, and type in the college in the keywords. But I don't click on it below because that would bring the people that work there. So then I just go enter, and I usually click on "Posted on LinkedIn" here, and then I adjust all these other filters so that I have an excellent search. I get a 90% connect acceptance rate and a 42% book call rate.
I use the following script: "Hi [Name], great to be connected! We went to the same university. Would love to connect, see what you're doing, see if we have any of the same colleagues and connections in common, and see if we can help each other."
Next, number 14: if you're new and unknown and you don't yet have the trusted people on LinkedIn, you want to use this hack because you can get it in 15 minutes. You just borrow other people's authority and trust. Look for super popular people, share their posts, put it in your feed, and people who follow these people will automatically trust you. This is called the halo effect, and it's a well-known psychological principle.
All right, number 15: this will help you connect with your audience and sell things. It's called KLT, sometimes known as the No Like Trust factor. It means posting something that helps people believe that change is possible.
As entrepreneurs, business owners, or even growing a personal brand to get jobs, we are all selling every single moment of every single day. Somebody's selling; somebody's buying. Maybe it's not a product; maybe it's an idea, a belief, a concept. The best way to do this is to post a before-and-after story.
People can argue with facts; they can argue with statistics, but not with your own personal journey. If you've experienced, they're experiencing, and showcase how you've gotten past it, you get loads of engagement, loads of comments, and people that go, "Wow, this person is like me!"
By stating the problem you're experiencing, then describing what you did, and then describing what happened. I do this with my health a lot.
Number 16: you might think this sounds like a lot of work. You can solve almost all of these problems with an app called Tapler. You can get the viral post ideas, build the lists to engage with, target the influencers, and find post ideas. It's already there!
So, grab your guide below, grab Tapler if you wish, give it a trial, have a wonderful day, and check—if you want to get your LinkedIn profile ready so that people take you seriously, check this video here.