Today, I'm leaking an exclusive to you guys, straight from my private members' Community video production plus. I'm also going to be leaking a 2-hour live session from the private members' Community with two industry leaders: Sam P Dunn, a YouTuber who scaled over 10,000 subscribers in 5 months and makes over $15,000 a month through his business; and Cammy C, who has a 100,000+ YouTube channel and makes over $25,000 a month with his agency. We've got both of these guys on a VP plus live session. I'm leaking the full live session to you guys. This is one to start right here. This actually might be one of the most valuable pieces of content on the entire internet that's public for freelance video editors. It's a big claim, but I'm backing it up. Paying attention to this video will yield absolute dividends for you.

We do weekly live sessions in video production plus, and Cammy even runs his own offer session. He has a $25,000-a-month video editing agency and a weekly offer session in VP plus where he helps our students develop a larger offer, command larger rates, and increase their prices. Today, I'm leaking a full, unreleased, never-before-seen 2-hour live session where him, myself, and Sam P Dunn answer questions for the VP plus community. These are students who are in your position; these are people who are trying to build a freelance video editing career and are trying to grow in this space. This might be one of the most valuable pieces of content on the internet for freelance video editors.

Without further ado, let me jump off your screen and let's play the episode. Sam, you've landed some huge, high-profile, multi-million subscriber YouTubers—loads of them—as clients. I'd love just to give a background on you for everybody in here right now who doesn't know. Who are the big clients you've worked with, and how did you use a very similar strategy to that to land some of the biggest YouTubers in the world?

Yeah, so the most prominent that I've worked with directly was Mark Tilbury, a very big Finance YouTuber here in the UK. It's funny, one of the reasons that I don't do videography is because of what we're talking about now, because everything's so permanent. I really admire you guys for doing that. I prefer just sitting behind the laptop; everything is fluid. If something goes wrong, it's fixable, whereas with videography, it's like it's baked in. So fair play to you guys for handling that. But yes, I've worked with Mark Tilbury. I've worked with a handful of other creators in the business niche; that's who I primarily used to focus on. And right now, at the moment, I've kind of drifted away from YouTube editing. It's got its pros, it's got its cons, but I've drifted away from it. What I'm looking to do in 2020 before is actually building personal brands from scratch. So it's more still selling the outcome, still not necessarily selling my time, but selling what value I can add and selling the outcome. But I'm more focused on the entrepreneurs who don't have a personal brand at the moment and building their personal brands from scratch. It kind of folds into skill stacking, like me and Jack were talking about the other day. I know the video hasn't come out yet, but hope you enjoy it when it does. But it folds into skill stacking as well. It allows you to charge higher for your time; that's certainly been my experience with it rather than just video editing. If you sell the outcome of platform growth—of growing a personal brand—I think you can't go far wrong.

100%, and actually that—that I see some crossover because Cammy, that's essentially what you're doing on—in a slightly different lane where you're not just giving them a video, right? When someone comes to you for—again, because we have a lot of new members coming in because it's a new year, people might not have caught the last session with you—give us a little breakdown on your agency and the package that you provide, because you—and drop some names of the people you're working with as well.

Yeah, so for me, we do direct response ads; they're all the ads that you sometimes see on Instagram, Facebook, or TikTok. We work with—they're quite big brands in the UK, like Remington (if anybody has had a shaver from them or a hairdryer), and some other American brands that do air fryers and kitchen appliances. What we do is we take the big commercials that they film and we chop it up so that they basically can be run as ads that bring really good results for them. And then we look at the data to analyze which videos had very good first 3 to 5 seconds, which videos actually people clicked on the link, so we know what—like we can use the data to make better videos. So it's not just edits; it's kind of a strategy, and we also script the videos and everything. So, like Sam said, it's a skill stack; we're stacking the skill of copywriting for the scripts, editing for the videos, and then data analysis on the back end of it.

Yeah, 100%, and in fact, I'm not too sure if you do this, but in my agency we do this as well, where we'll even provide the VA. So, like a big thing for our guys, they just want like an automated solution. So like we're finding the winning topics, we're scripting them, right? Obviously have a team for that, editing them, and then also just posting them, which comes with the thumbnail and the SEO as well. So exactly that is—like you guys are the reason I love having these two killers in front of you guys today is because these are two people who have taken what could be a basic-level offer and they've turned it into something truly unique to them, and they have a larger value proposition, guys. And when we look at people who are crushing in VP plus and who—who go on to not just have a churn and, you know, make a little bit of money on the side, but don't turn this into anything full-time, the people who are turning this into something full-time and building more—more of something that's akin to a business rather than a freelance hustle on the side, you guys are going to see a common theme: they're skill stacking. They're not just offering an edit; that is part of it, 100%, but, you know, that is one moving piece, one variable of the larger offer that exists. And that's the reason why these guys both right here are making six figures a year. The reason is because they're not just offering a one—you know, a cut or an edit or a short—hey, I'll offer you shorts. There's more value behind it, and there's more of an ROI—return on investment—that the client's going to get.

I'm going to selfishly ask a question to both of you actually. Sam, you could start, and then we can come over to Camilo. How did you—when did you notice the—how did you formulate a deeper offer? That's the right way to ask: how did you put together a deeper offer, and where did that kind of start? I think a lot of it comes with experience; just kind of naturally you can see—I think if—if you go—me, myself, and Jack were talking about this in the video that we filmed the other day—if you go into video editing with more of a business mind and a problem-solving mind, you can just identify areas where things could be done better or where you can add value and where you can really build your skills whilst working for the client. For example, whilst—whilst I was with Mark Tilbury, I was actually working in person, living in his house, or, you know, the full monty, I guess. And it was really interesting to see the back end of this, you know, ginormous creator and really see the problems and the skills that I needed to solve those problems. I think that's the biggest thing: just naturally having the ability to identify problems in whatever market you enter pays off and works wonders. It's just about identifying problems, solving the problem, and, you know, that's what everything can be boiled down to.

Yeah, and it's visibility, I think for sure, is just like—you don't know what's—I think we said on the podcast, you don't know how much money's out here until you see it, and you kind of like need to see that. But Cam, how about you? How did you formulate this larger deal that's led you to have a multi-six-figure agency now?

So interestingly, I used to work as an engineer full-time, and then I left that job for like a 5k pay cut to work as an editor in-house. And I saw how they—it was a pet supplement company, and they were spending almost a million dollars a month running ads, and we were just cutting videos. And I got to work with the media buyers who were running the ads, and I was just kind of seeing how they were doing things, and I was like, if these guys are spending so much money to make videos that are super easy to edit—like just subtitles and text and whatnot—then I can probably do the same for my own clients; I just have to figure out kind of the other side of it, which was, you know, which—which ads are the type of ones that perform well and whatnot. And yeah, similar to what Sam said, find the problems that these people need solving and then figure out how to solve them. A lot—a lot of the times it was just me figuring out, okay, I want to appeal to e-commerce brands; let me figure out what videos actually bring e-commerce brands results, right? It's not the fancy, high-edit stuff; it's like the kind of short-form TikTok videos that don't look like ads, but you're scrolling, like, "Oh, this product looks sick," and then those are the ones that I should be doing. And then when I was doing more of those and testing it with my clients, they were getting way better results.

Yeah, so a core theme there is visibility; you don't know what's possible until you saw it. You actually went into an organization, Sam, and you saw it firsthand. And then same with you, Camilo, you were actually working in an organization; you saw what was possible, and you mimicked it. And to a certain extent, I think that's—that's kind of the beauty of VP, because I mean, although you guys might not be able to go work for Mark Tilbury, one of the biggest creators, you might not go get a job working in a firm where you're able to see this—this—this stuff live. I think some of the beauty of this, guys, is—and I've said this all—all the time—the courses and everything is really just a fraction of what VP is; it's the people—being able to look in on the people in VP; that's—that's amazing here because we have success stories here that you guys can, to a certain extent, mimic and reinvent the—the—the wheel, right? Like, neither Sam nor Camilo have invented their lane; they've just seen what's working in this crazy marketplace and they've cherry-picked a couple different things or found their unique value proposition within this crazy market. And it's a mature offer; that's what I can call it—it's a mature offer. But no, I love this, guys. We're going to keep bringing you up. Josh, thank you. Rosie, we'll throw you off the stage and we'll bring some more people up. Appreciate you, my man. Boom boom boom boom boom. Moonwolf, I see you just joined today, so I'll invite you up here. What's my story? The legend himself. Boom. I've invited you, Moonwolf, but I will bring somebody else on stage if you get a little bit of stage fright. By the way, Sam, I love your videos.

I really appreciate that. Hey, can you hear me? The boy now. Moonwolf, how you doing today, boss?

All good. Yeah, can you hear me?

Yes, loud and clear.

Yeah, so I was familiar with Camilo from just watching—yeah, Camilo from watching YouTube. So that's actually ironic that I ended up joining, and then I just joined like five minutes ago and then live time—great time. So I made a—I made a list of questions, and some of them are statements. Like, I bought a Mac Mini 2023, and I think I'm going to be using DaVinci Resolve and CapCut and potentially Premiere Pro because it's just—probably when you get into scripting and plugins, that's probably where the most prominent features are. But I started off doing photography, and I didn't like how in-person it was, you know, and that's what made me want to do video editing. Plus, like how you got talked about the grainy video—like I shot photo and video content that didn't come out correctly, and it ruined the opportunity. So I'm like, all right. So now my goal is I wanted to get into social media marketing and kind of take an agency approach. So I was looking to do like brand for business owners who are like too busy, where they're already successful, like—or you have to be making a certain amount to even do it, so that way you're not—the person isn't broke, you know what I mean? It's like—it's like trying to take blood from a meth head when you're trying to charge—you like them and you like their brand and what their potential is, but then they can't afford to pay you. Like you can't do a joint venture and be like, okay, well it's $500 a month plus 20% of the actual profits. Like you can't do anything like that because they don't have it. So it's—so that's kind of what I wanted to do in what I—I've been like trying to use GPT chat to come up with scripts, and I really need help with scripts because even that device—the Mac Mini—I wanted to use it for my personal brand video. So I was trying to get help on that because I'm not making videos of myself because I don't know how to make a script, and I don't want to make one on—like the tutorials are like, "Oh, just open the word doc and make it yourself," and I'm like, man, there has to be a smarter way to do it. And Jack, I know your video—your scripts are really good for your shorts because that's what made me join. Huge. Do you know which one? Um, it was because I could break it down, maybe—well, I've been watching your channel for like two years on and off, so yeah. So I was actually trying to—at first I was asking you questions about what camera you're using. I was like, what are you using—a Sony? And you were—you know, or whatever—what lens are you using? That's what I was asking, but then I—I transitioned into a bunch of different phases and watched a bunch of content on how to make money remote, and then I feel like this is the pentacle—I mean, well, it's something that it just makes sense. So that's kind of what I was trying to get help with is creating a script. I don't know, what do you guys do to create your scripts? Because I was using GPT chat, and I wasn't getting the results I wanted. Are you guys hiring like freelancers to make your scripts for your videos or for your personal brand and for your clients, or are you doing different things for different people?

I'll answer this quick, and—and—um—I'll—I'll throw it over to the boys. I stick to topics that I know a lot about, so I can bullet-point it out, and then I just go off the dome. So my script is—ain't—like the only things Chat GPT 4—make sure you have four because it's significantly better—the only thing Chat GPT 4 helps me with is hooks. It gives me a crazy hook. I literally ask it verbatim, like, "Give me a crazy—um—you know, attention-grabbing, controversial hook that I can say at the start," and it gives me some—a really great couple of one-liners, and you know, start like, "Did you know video editing is going to end? AI is going to take all our jobs. Ha, I'm joking," you know, gives you something fun to grab them. And then sometimes topics that I know about, I'll have it like brainstorm—so like, "Plan a topic, plan a video around this: how to make money or how to land video editing clients with Instagram," and it will give me a bunch of jargon, and like two of the points of the 10 are like actually gold that I can really talk about, and I'll steal those to my script. My scripts are more based on bullet points. I have for short content, I've had the teleprompter—and I've tried to do the teleprompter thing—and honestly, my most viral short ever, which got—and I do think because I was collecting my thoughts beforehand, I was able to—to probably put together a better piece. It just takes a bit too long for me. So me, I—I kind of use GPT to formulate my script, but mainly I'm talking about topics that I actually have a lot of knowledge on, which means I can go off bullet points. Sam, I'd love to hear about you because you fully teleprompter, and then we can jump over to Camilo as well.

Yeah, so I've—I've tried doing it, excuse me, off the cuff, and just never—you know, that's—that's not my strong point. So I use an actual physical teleprompter (you can see there in two box sites). But in terms of the actual script writing, I would recommend looking into copywriting and looking into storytelling, especially storytelling structures, and then it'll help you kind of structure the information in a clearer way because it's—it's almost counterintuitive, certainly how I do it. It doesn't start with what you're actually talking about—every single point, whether that's a—a point like a section of a video or—or the whole video itself—everything starts with why you should care first. And I think that's—it's so easy to miss that out. The way I do it is why—essentially, why care, and then the what—or the bulk of the information—and then how—how it can be implemented. And with—you know, with that formula, add in a few storytelling techniques and—and that kind of thing, you can't—you can't really go far wrong. I don't—I don't have a very impressive way of going about it; I just type it manually. But certainly using proven hooks is something—when I was—when I was working with some of the biggest creators, it was kind of surprising because they had millions of followers, and all they do for a big portion of the ideation of their content was look at what worked. So you've got—I had this TikTok with millions of followers, and I was thinking, "I wonder how they come up with ideas," and they just see what worked and sometimes take the hooks word-for-word. Obviously, you know, you have to—you have to change it up and switch it and make it your own; you can't like flat-out steal. But ultimately, it's just relying on—relying on proven concepts, and that could be the first few words of a hook or a short or a video, whatever, or the video concept itself—just relying on proven concepts. And then you're kind of 10 steps ahead of if you were to just, you know, think of an idea and execute it because you already know it's performed; you already know the market responds well to it, and—and that it—you know, it's—it's going to do well. So there is a fine line; I'm not saying to just go out there and make unoriginal and rip-off content; it's just a case of adding your own value, switching it up, but still relying on proven concepts, and that's—that's what I do for script writing. And as well, just one last point: I've got like a list of storytelling techniques that you can add in, and it's just a case of like ticking them off. So I just write it—share as much value as possible—and then I go back over the script and tick off—take off storytelling techniques and add bits in and make bits more interesting and bolder, and it's—you know, it's—it's all storytelling really, and maintaining people's attention; that's—that's all I do.

Data—so data and proven methods, right? Because I mean, like I think they break it down about how like every big movie has the exact same story; it's just different parts put in, you know, they do those breakdowns, whereas like, "Titanic is actually…" Yeah. Okay, cool. So that's just—again, exactly what you're doing: it's proven storytelling techniques, but then you're just using data to essentially rip off the best packaging, the best hook, etc., similar to how—you know, I'll always scroll through and see what's the thumbnail that killed it the most in this topic. Okay, cool. I'm taking some inspiration from that heavily. Awesome. I love to hear your breakdown, KY, as well, on scripting.

Pretty similar; I realize that most people do the what, what, and how without the why, and most people do then what, why, how; and as Sam said, you should do the why, what, and how—like why you should listen to this piece of content, what it is, and how to actually do it. But recently, to answer his question about using Chat GPT, I'm—I'm writing a VSL—a video sales letter (if you don't know what that is) for my agency, which is the video that's going to go on the website, and I actually did a different process where I was using Chat GPT as if I was interviewing my ideal prospect. So I was saying, "Um, my agency does this; my ideal client is someone that's making this much money that wants this—this—whatever—may have these problems. Assume the identity of this person so I can ask you questions," and I'll just ask them questions like, "What problems do you face? Like what would be the emotional response if this problem got solved to you?" And then from there, I was just asking it to produce a bunch of—of—of—qu—of questions or problems that they had, and then I—I used that for the VSL. It was a great way to kind of get information of my ideal prospect without having to go and speak to a bunch of business owners.

Yeah, similar to that; that's what GPT's for. If you're trying to get into the mind of a potential audience or someone who you're targeting, GPT is amazing for like just role-playing and going that level deeper and giving you more of an insight into their—into their mind. I recently just did that with GPT with—with script writing as well: like, "What are the most common objections? Like let's brainstorm the most common objections to a video production community that's teaching people how to land clients. Well, um, you know, 'I tried a course and it was a waste of money, so I think I can learn stuff myself.'" Okay, well, he's given me—GPT is giving me a great insight into all the possible objections, then we can start to weave that into our scripts and say, "Listen, I know you've probably tried a course before and it was low value, and you felt like you could have done it yourself." You really like hit him in the face with exactly what they were thinking. So GPT is—is absolutely an—is—is an assistant, Moonwolf, right? It's—it's never going to give you the full piece of the pie—maybe not even half of it, in my experience.

Okay, yeah, that—that makes a lot of sense. Um, I wanted to actually leave this piece of information in the chat; it is a—a Google—it's a link to the Google Chrome Store, and it's something that I found, and it—it's called APR for GPT chat—a—yeah, AI PRM—and it literally has a creator function and it has like a "write a book in one click" function and just like crazy stuff for that I think would help with short-form content. And um, but yeah, that was very insightful. The—I'm kind of looking to figure out how to get my first clients, and—do you guys—do you guys find—do you guys use Upwork to find clients at all?

Yo, how's it going, guys? I just wanted to jump in there quickly. Sorry. How's it going, guys? Um, nice to meet you, Camilo and Sam, by the way. I don't know if I've actually spoken to you guys before, but um, just a super—super quick introduction. Um, I've taught a course on here with Jack about how to get your first five freelance clients, so Moonwolf, if you haven't seen that already, it's on the new course hub, and that's a really good starting point. I think Jack will probably agree with me, but that's like his best knowledge on the subject, kind of in like the quickest amount of time that you can get it, but like covers everything that you need to know, really. And on top of that, I just wanted to say something super quick about the—this—the script writing stuff because obviously I haven't done much in-camera stuff. I think the time I did it with Jack was actually the first time I'd ever sat down and like done a proper course like where I was teaching, and I basically wrote the script—like the outline for that—and the main thing that I did was like I—I asked myself what the why was, just like Camilo touched on—like, what is the purpose of us making this course? And we—we like—we want to make this course because at the end of it we want you to have at least one to five clients, right? And then I kind of reverse-engineered it: okay, so the end goal is to get one to five clients; what do you actually need to do to do that, and why do you need to do it to get to that position? And then I just started blasting bullet points. So like, once I made—I'd say, "Okay, here's the first step: you need to email these people,"—write all the bullet points out, and then what I found is when you write those bullet points, you write them really clearly and concisely. If you then feed that to Chat GPT (which I didn't do for this course, but I learned after the fact), then you get a much more coherent script, and then you can say, "Okay, well, do this in the style of Alex Horsey, or do this in the style of like Joe Rogan or whoever you want to do it," and then you have like a base for a script that you can actually like rewrite and make it to your style. And um, that's the only way I found it like actually worked. And then the only other thing I was going to say was like when I—so when I did it with Jack, obviously all we had was bullet points, and Jack—like looks at the bullet points and comes up with like, you know, 20 minutes of content in like two seconds, like, do you know what I mean? Like it just goes, and me, I would say like one or two lines, and I'd be like, "Oh, like what do I say now? What do I say now?" And that's where the teleprompter can come in handy because I've got a client—he's the same as me—like he gets a bit frozen up, and then it's—thing he just goes off the teleprompter, and then we're in and out in half an hour, and he's done—done it like one take, do you know what I mean? Um, so yeah, sorry if that's a bit of a tangent; I just thought I'd jump in there. I think it's—it's—finally what works for you, bro.

Exactly; it's finding what works for you. I completely agree; you—you—I think you have good game to drop on Moonwolf. What was the final question you just said just before um—I jumped in?

I just—just evaded me.

Um, who—me? Upwork?

Yeah, yeah, yeah. About finding—finding clients on freelance websites. Just for the—I know their answers, but just for the fun, let me just go through the list. Sam, do you find clients on freelance websites?

I don't.

Camilo, do you find clients on freelance websites?

No.

You—unfortunately, freelance websites are—if you have no network, I'd say they're a decent place to start, I guess, because they're a big job board. But unfortunately, they have been reduced to a cheap place to find work because of—by no—no fault of their own; freelancers in developing nations are willing to take jobs for much less, so that has driven the price down significantly on freelance websites, and—simply people go there to—to—to find cheap work for the most part. You can still find some diamonds in the rough, I will say that, because I remember seeing a thread of—this design guy talking about—"You guys think Upwork's dead? It's the best place ever! I made 20 grand last month!" And he was offering a very niche service there, which there probably wasn't much competition for. So yeah, if—if that's you, awesome, fantastic. But I think—freelance websites—the—you know, short answer is that is not the place to be grinding for freelance clients in 2024. I would love to go through and drop some value right now from our panel on where they think is the place to be finding clients. So again, Sam, we can start with you, and we'll work through.

Yeah, I think Upwork, Fiverr, and even YTjobs.co—I think yes, there is some like lower-tier work generally, but if—if you really want that security and really want to work on those websites, what I would do is just find a way to differentiate yourself. I can't really speak from experience here because I've never—I've never been—I've never used those platforms really. But if—you know, if—if you do find yourself—if that's like your last option, for example, I would just differentiate yourself in—in any way possible. One thing you can do is high-value outreach—value-first outreach—which I think is important—a very good way to differentiate yourself because what you don't want to be is just another Fiverr ad on a flooded wall of video editor Fiverr ads. You don't want to be just another video editor. Like we were speaking about earlier about, you know, problem-solving and—and that side of things—really adding value. I'll just stay away from it. The way I've found success in the past is because it's such a high-growth market, and video editing as a whole is in demand, especially at the top as well. People say it's saturated, but I think it's saturated at the bottom of the—you know, the $20 Fiverr gigs. I wouldn't ever want to get involved in that, but I think the way you can really break through and find the top of the top of the market is value-first and is showing your skills upfront before—you know, before they hire you and really getting your work out there. If you can put out high—high-quality work into a high-growth market like video editing, you're going to see a high amount of results. That's certainly what I've found success with in the past: essentially investing a lot of time into downloading YouTubers' videos or—you know, just like the guy was speaking about earlier about doing videography for free—it's the same concept—just value-first: so downloading YouTubers' videos, re-editing them better, and investing hours and hours and hours studying their branding and making sure it matches recent videos they've done—really investing a lot of time into a free video—into something I'm not getting paid for—and then sharing it in public, so it could be Twitter, Instagram. I found success on Twitter on the side of things as well as DMing them and emailing them as well and really hitting them on all platforms because no matter how large the creator is, so long as their team isn't like ginormous, they—they are likely to see it. High-value content rises to the top in algorithms; just a case—

Yeah, yeah. Sorry. Go on. You've landed—and it's not just like this is—you know, a theory, right? Like this is what we push here heavily, but it's fantastic for you guys in VP plus to hear—you know, essentially an outsider who's just come into this community talk about how that is the core method that you're using to not only land like some average clients—you've landed multi-million subscriber YouTubers with this exact same method. We have Nico on the stage right now; he's landed… Clicks, Jinxy…

I was about to say—I was about to tap in; that is literally what I did. I have—I think even before them two—I think the first thing I did when I made a Twit—this is way before I joined VP—just my initial thought was like—I think I had eight followers on Twitter at the time—and I just thought, "Why don't I just like re-edit this video?" I was watching—like one of FaZe Blaze's like COD videos—like one of his recent ones for MW2—and I was like, "Oh, let me—I think I can make that a bit better." I just downloaded it with some like MP4 converter—downloaded it—spit up like a minute because I was like, "I can't be like"—I was like, "The chances of him seeing are like none," so I was like, "I'm not going to edit a full video; then we just do like 30 seconds—a minute," and like, "I'll be like, okay, but I'll just like say—I'll say I've done the full video and then wait for him to respond." If he did—that was just like the initial thing I did, and then that literally worked within five minutes. I did a couple—I landed—and managed to land FaZe Blaze as my first client with like eight followers. I only did a couple of videos for him, but it was just like—just to have that under my belt in the early days definitely gave me a big fire under my—under myself. And then obviously repeated the process with Quicks, and that was just like being there at the right place, right time—saw his new React channel, edited the video, and then everything—his—from there. And then obviously now we've just—man, we just managed to secure Chica, who's the—I think she's the biggest female Fortnite creator in the world, and we're fully managing her…

You talk on that deal real quick, and then I want to go to Cammy and real—and break down their best place to actually land clients, but you—that deal's different, right? You've just landed—which is the biggest female Fortnite streamer in the entire world, right? But also you've negotiated a rev share of her revenue on top of just a performance fee, right? So please talk on that because that's—that's an insane deal, right? If I—if I'd done that deal at 25, I'd be happy. You've just done that deal at 18 years old; you're the game. So…

Um, let me think if I need to find the document… Go—our DMS. But yes, I'll go to DMS of Jayen. I think I sent him the offer to—I

Cuz obviously she wasn't too fond of, like, you know, doing a red split on her TikTok, um, because obviously it's worth so much, like, even 30%; that's going to be worth a lot in the future. What we did was like crazy, yeah. So what we did was like, okay, let's—we look, she doesn't have a Chica Live channel. I was looking at all these other streamers; a big example is Asan Jeff. He's gone from like 1K to like 10K average on Twitch in the last, like, two months. His Live channel is doing millions of views; it's super simple. And then I brought up the idea to her, and she was like, yeah, 100%. Even people in my chat have been like, "Can you make a channel like this so we can catch up with your streams?" Cuz she streams at really awkward times. So boom, she was super keen on that. I was like, okay, you know what? I'm a nice guy. Even though you won't have to put a finger on the channel, I'm going to give you 50% of the revenue. That way it makes it easier for her to say yes to the TikTok revenue, cuz she's getting 50% of this new channel for doing absolutely nothing. So it's like, okay, I'm getting this for free, but yeah, you know what? I'll take it. He can have 30%; I'm getting 50%. This value stack, value stack. You come in; you said, "Listen, we're going to do the edits for you. Also, you have zero risk upfront because we're going to take a revenue cut. On top of that, we're going to go build another YouTube channel for you on the side with your, with your, your, your, your, uh, your streaming clips, and we're to build another revenue stream for you that you won't even have to lift a finger for. And we're going to put new money on the table." Um, and then on top of that, you have—which is crucial as well—you have enough social proof and status behind the people you're working with that she is willing to get involved in a deal like this.

You guys should understand there are essentially growth stages to your deals, right? The deals that Cammy negotiates and closes for, I think he, he would admit, couldn't have closed them a couple years ago; he had to build up to this, to this level. And same with Nico. Um, thank you for jumping on there. I'll throw it to you, um, Cammy, talk on you building deals and where do you think is the best place to be landing clients? Yeah, I mean, I just want to say Nico's deal is very good. That's—if you were to just write out what his offer is, that would be a very high-value offer. And it's video creation as well as planning. Um, but he's not just saying, "We'll edit your videos; we'll edit your YouTube videos." No, yeah, we're doing SEO, all that, everything. Yeah, yeah. But even without, without mentioning the mechanics, like, the offer itself was, you know, "We're going to help you with a YouTube channel, help you with, like," it just—it's—it's there's a lot of depth to that offer, which is really good substance. Yeah. Um, and also with Nico, cuz he already had some social proof from what other clients and made it easier to get his next client. A lot, a lot of people just need to focus on getting very good results for one client before they get it for the next client. I mean, I didn't even have to reach out to her; she reached out to me. I wasn't even like trying to respond to her. So, um, that's the model you go through when you bring on a new, um, coaching client, right? Camilo, for, for anybody who doesn't know, Camilo has a, has a coaching business where he'll bring someone on, um, um, and it's a high-ticket offer, and he'll build them an agency, basically. You walk through getting them a case study and, and establishing all the things you've learned the hard way, um, and give them the blueprint.

Um, yeah, you are first starting with a case study, right? Like that's the first thing that you, that you do. Um, yeah, is you get them to have a case study. And the reason I'm making that point, guys, which could be obvious to some of you, is that Nico had a case study, and that's why people are coming to him. Um, so such a big emphasis can we put on eating on your first deal or two and just getting some samples on you about getting, you know, doing some work. I ate on two offers. Sorry, I didn't want to cut you off, but like it's something that really, like, not annoying, it was like a process. This whole thing we like fully set up, like, and this is something I learn is not to do all this before it's closed, but we, they—but the thing is they were so on board with everything; they on board with the price and everything. And then randomly you just like, "Oh, no, I found someone else to do it for cheaper." Well, that happened twice, and I was like, yeah, I understand, but this guy, I looked into this guy, and a lot of people in the industry, like, know in the, um, especially the Fortnite niche, uh, know who this guy is. He runs like 20 different clients. The quality he does for each client is like, you can tell all he does is high-end Fiverr and doesn't have like a full team that's like, you know, one knows each other and not like that kind of ecosystem; it's just he clearly just outsourced all his work for super, super cheap for like 10, 15 clients that he has. And as I predicted, um, someone we were, we were going to work with—I'll air their names—but their channel is obviously not done as better as we would have done with them. And then funny enough, the one creator who obviously was the biggest realized that she obviously saw what we were worth, and she agreed to it. Um, but yeah, I was saying, you, I got denied twice; we wasted so much time, but I was like, okay, you know what? I'm going to keep going, cuz I know this offer, I'm like, this team I've got here, cuz we had the same team; I built this team. And then obviously we tried it with one client; they said no; another client, they said no. So I still had this team; I'm like, this team's sick; I know we can, I know there's a CR there that's going to be like, okay, yes, I want to work with this team. So then obviously we just kept going, kept going. D went by, and then bang, got a DM from Chica Car, and then boom.

So to emphasize on that, like, it's crazy, like, this all this seems so unreal. I still haven't deep-dived the fact that hey, I'm working with Chica, that hasn't even—I'm just like going with it at this point. I'm trying to process it; I'm just going with it, you know. Um, this shit's crazy; just keep going. That's—I'm saying, process it right. Often times, like, keep, keep it moving, man. Depending on what scale you are of the anxiety, you know, spectrum, right? You might think you got to analyze it too heavily; I got to be totally sure about this before I go through. Often times it's speed, aggressive action forward, lack of stopping to analyze too much that actually gets you ahead. Now, you know, obviously there's, there's too much, right? You should analyze before you run into a bank and try and rob them, but, you know, ideally a little bit of analysis, it doesn't hurt you. But Nico, thank you, bro. Thank you for jumping up on stage. Um, I'll keep bringing some people up because I see—so thank you. Yes, sir. I'm G, see you tomorrow. Ni—I'm G, see you tomorrow. Brki, for real. Bringing, bring a Nico to London; we're getting the meetup sitting out. Well, we're sitting out for a podcast tomorrow. Sam, we're back at the studio, Nico, tomorrow. Let's go at the same studio. Yeah, it's got to be done; booked it up. Nico, absolute legend, VP killer. So we dropping some G Mojo, my friend. How you doing? Going on, Jack? How you doing? Pretty good, boss. 2024, you feel 2024, bro? This week is the best week I've ever had. This—let's go, let's go, guys. Uh, I don't know, this, we, this year just feels so special. Like I said, I landed that client, um, I did a TikTok for him, but he paid me in full for four. He said that he wants a bit of a credit, so I told him I upped my price. So my TikTok price was $20, but now it's 25. Um, so he said, "Okay, cool." So I did one for him, and he sent me 100, and he said this way, um, we're like good for a little bit. I said, "Okay, like, I'm going to keep track of how many I do for you, so once four comes up—" Cuz wow, I can't talk today; I'm so sorry. Um, 25, 4 is 100. So once those four run out, I'm going to just charge them again. But like I said, I did that. My main client has two videos for me, and he's also filming another one next week, so it's just crazy. I love it, bro. Aw, great start to the year, bro, for real. It's an amazing start to the year, movement, brosi. I love it. I, of course, any question for us today, bro?

Um, yeah, I do have a, I do have a question. How, how long can, uh, can we talk? Drop some game, bro. Like, drop some game, dude. Dude, okay, so I've had this in my head for so long, right? I even DM'd you, um, my DM, I think I—no, trust me, I know it is. Um, I'm yo, Jack, I'm ready; I'm ready to do this. So let's—Mojo cook. Yes, sir. So remember how a little bit ago we were talking about the Mojo practice projects? Like you said, maybe there might be a shot where we can have it like in the VP Plus section. I'll be honest, you will have to refresh my memory. No, no, it's, it's, it's, it's not that what you told me wasn't that important; it's that it's been some time since we talked. No, no, no, definitely, definitely, definitely. So, um, so I told you about this thing where when I was becoming a video editor, I never knew what to edit; I couldn't find any like stock footage. Even if I went to Pexels, it was just a slow-mo of like a person jumping on the beach; you can't edit that into your portfolio. Um, so what I wanted to do was I wanted to create a website where I would actually have raw footage of any, uh, like niche of YouTube videos, and I would allow people to just have it for free and add it to their portfolio. And then you had an idea where like we could have a channel in here called Mojo's Practice Projects, and like I said, I was down for it, but I'm not sure if you still want to, if you still want to go with that. What content—well, this sounds like a conversation you and me could have, not in a public forum, where—where that's why I'm trying to, I was trying to contact you. Oh, my bad. Okay, cool. No, you're good; you're good; you're good; you're good. You got my attention now. Let me hit you in the DM afterwards and totally—listen, I think you could potentially, if you have some practice projects, we have a practice project section. I was talking to Camilo today about it; I, I want to—and I think Sam, we'll drop our podcast in the practice projects as well. So this year, if you guys want footage to edit, we're going to be bringing a bunch of stuff. Mojo, anything you can bring to VP in terms of, you know, free content for editing practice on massive value. At awesome. Yeah, sounds good. Yeah, I mean, I'm totally down to talk if you, if you want to talk in private, we'll tap in, brosy. I see your messages over there; I see a little four button now. And now I'm feeling really bad now. No worries; now you're good. I know, I know, I know you're busy, bro; I know you're busy enough. Love, Mojo, and I'm very happy to hear how the year is going for you, brosi. Be—yeah, bro, let's kill it; let's kill it. VP Plus. Yo, let me see, let me see some Ws in chat, in the chat, baby, in the chat. All right, guys, I'm G; see you bit. Appreciate you, boss. Vexa, how you doing today, boss? What is up, bro? So, so a platform, what I would say is good to find clients, but oh, hug, it's only when you have a big portfolio. Okay, YT Jobs is good, but to get high-ticket clients, you need to have a decent portfolio already. Because if you, if you have no portfolio and you go on YT Jobs, getting a, a high, high-paying client is—I'm going to be honest—it's just not possible; it's not possible. Yeah, you need the social proof on YT Jobs you do. And, um, yesterday I applied to a job on YT Jobs because it's been a while since I did that, and they responded to me in the span of six hours. And those guys, I've worked with them before, but I'm trying to get them again with, uh, a new name, so as Vexa now. And they are a YouTuber with 30 million-plus subscribers, and it's something I haven't even done. So, um, instead of editing, I applied for a, uh, someone who manages the team, so someone who makes sure the editors are editing the videos and stuff and uploading the videos for them, which I don't have social proof for, but apparently my portfolio is good enough to be able to do that, which I want to—skills—that's the thing; skills are transferable. So it's like, although, um, you know, you haven't necessarily filled that exact position, the track record you have obviously is a cosign that you're going to be able to handle something in that lane. So yeah, for sure. What, what, um, what did you, did you land the job? Who was this, who was the YouTuber, 30 million subscribers? That's, that's huge. It's, uh, in the kids content of Roblox, which is literally my whole portfolio. So dope. Um, it's called LankyBox. Have you heard of—3.5 million subscribers, Bas? Um, yeah, I mean, my portfolio is now at like 310 million views. So beautiful, bro. Anything you want to say to the people who don't have a portfolio like that? Cuz like, I, there's a lot of people in the crowd right now, and, uh, you know, there's a lot of people who, who think, "Well, that's great, of course, right? If I was, you know, Leonardo DiCaprio, I could land a Hollywood movie." I was like, yeah, okay, cool; that I understand that, right? So how did you get, how did you get your portfolio that—do you have any game for the people who don't have a portfolio with 300 million views? Vexa, what would you do personally? I was lucky in the beginning, but there is another way for people to start getting a portfolio. For example, like this whole Discord server is a server full of editors; you can literally go up to an editor and say, like, "Hey, can I edit a project with you? You don't have to pay me anything for it, or you can pay me a small portion of what you get paid for it, but in that way you are editing for a content creator with another editor from this Discord, which will give you views and a base portfolio, so you can lay claim to the success of that video by collaborating with other people." Yeah, that's an interesting perspective again because that's networking, right? Right. And yeah, that's not something that, that I see many people get involved in. I think like when we talk about, or you know, being involved in a community like this, cross-collaboration, I think personally, outside of the courses, outside of the live sessions, outside of any value, you know, this, this place drives, I do believe that the people and collaborating with the people is just like you said, like that's going to reap the biggest rewards. Um, I think that's a good move for sure. Um, how would you, how would you build a portfolio, Camilo, if you had to start over? And how did you craft yours from the start? So when I was starting, I was doing a lot of product commercials, so I was filming the product commercials myself, and I was doing a lot of spec work, so I was, um, like, I, I have this whole YouTube video where I took a speaker and I filmed a commercial for it; it was by Anker, you know, Anker. And then I sent it to Anker; I found the name on LinkedIn for the guy, and I sent it to him, and I was like, "Hey, I made this for free; if you're interested, I can do this for you guys." And that landed me my first product commercial job through email. And I know a lot of people don't use email a lot, but CU, it was more of like a business, commercial kind of thing, you know? That stuff does, does work for businesses to business. In fact, with my agency, most of our clients that we get are business to business, because we, uh, sorry, through, through email. And then later they check my personal brand; they go, "Okay, cool; he clearly a Creator; he knows what he's doing." And then that kind of gives a, like, confidence for them. Um, but to build a—I, if I was just like somebody else said, "Here, I just download a bunch of video clips and re-edit them, make them in the style of whatever client you want to approach, so e-commerce or entrepreneurs or gaming or whatever." And, um, yeah, if you don't have a portfolio, Shage agency, could you still get clients today? Uh, yeah, I would just do that; I would just make my own. And then I, in fact, I actually would, I actually would, um, would, would try and work with a Creator or a business and say, "Look, I'll, I'll make edits for you, and until you get a good result, you don't pay me." So that way I'll make the best videos possible, and when I do get a result, I get paid and I get the case study at the same time. Time, but that, for them, it's less risk; they don't have to risk any money to work with me, and I don't get paid until I bring a good result. And that way I know which videos are going to do well. So if I do, like, for example, TikToks, if I make a good TikTok that bangs, cool case study, and I get paid. It's just—it takes a bit of grind that most people don't want to do that, cuz they want to get some money right now. Um, but if I can afford it, you know, I might have to work another job at the same time or something. Yeah, dude, that is a big, um, like, differentiator. Sam, we talked about this on the podcast, actually; that's a big differentiator between the people who crush and people who don't. Like some people, they feel entitled to not have to do stuff; I shouldn't have to do all that work upfront; like, I shouldn't have to go the extra mile; what if they don't respond, right? Um, which is such a paradox because ideally you guys should be, you know, so obsessed with what you're doing that it's like, I have to get into this industry; like, no one could have stopped me getting into the video production industry; I would go and, you know, I learned how to use a camera on the job. Absolutely, absolutely. Like, shout out to my boy Noah Archer who, who is my videographer; he's got my content looking amazing now; we go into the studio together. I'm going to bring him on for a live session with you guys; he shoots content for Arsenal, Sainsbury's, huge, huge brands. Now we started together hustling; I would get us clients; I was great at sending messages and messaging Facebook pages and promoters, and he had the Canon 600D camera; that was what he had, right? Canon 600D, and we would collab, and he learned a lot about client acquisition through being next to me, and I literally learned the basics of a camera in a nightclub or filming music videos; learned what ISO was; learned how we needed to get a better lens because it wasn't handling the light. So that's a character profile that I think you guys are going to see time and time again in VP, and I will make sure to, to, to, to, to highlight that because a trait of the winners is like they were doing this from a passion perspective themselves beforehand, and they also were, they believed they could do it, but then they, they weren't really taking no for an answer; they were really going above and beyond to get to the industry. Um, and that means looking at what other people are doing and think, "How can I be competitive here? How can I, you know, get anyone to, to take, to give a about what I'm doing here?" Um, and yeah, Value First, going above and beyond, as Sam calls it, high-quality Outreach; that is how you guys pierce through the noise in this, in this day and age, right? If you, if you're a YouTuber, right? I'm a YouTuber; if, if you look at the grand scheme, pretty low-level one, and my DMs and my, and my email is flooded with random spam opportunities. So imagine when you're talking about the top echelon of, of YouTubers, the tippy top, to be going in for an ask or to be going in with anything less than pure value upfront, it's going to be hard to say the least to really get them to give you the time of the day. Um, so yeah, I, I think getting the samples under your belt is crucial. Um, Flick, what's going down, boss? How you doing today? I see you've been on the, the stage for a minute. Oh, wait, before we carry on, guys, I'm going to have to jump off; thanks so much, though. Thank you; nice to meet you. Lerit, I got in the chat for Cam; W in the chat for Vexa; we'll send him off in a good way. I'm going to have to jump off in a sec as well, but easy; don't worry; me and Sam will hold it down; we'll hold—oh yeah, he's got the knowledge; he's got the knowledge to drop. What's up? What's up? Video from Denmark here.

So I joined VP Plus this weekend, so I'm fairly new here. Welcome, welcome. Thank you, thank you. To Flick, say welcome. Flick, Ws in the chat for Flick. Yeah, Ws in the chat for Flick; let's go. All right, I love it, man. So my question is pretty simple; uh, it's about revisions because I have two clients right now, recurring clients, really love them, and I, I would like to provide as much value as possible. So whenever they ask for revisions, I do them; like, they don't even have to pay anything else; I just do them to, to make them happy. But sometimes they ask for revisions that I actually don't agree with, that I think would make the video perform worse. So what, what is your, like, recommend—what would you say if, if your client disagrees with—if you disagree with the client's revision? Do you have any—yeah, so first off, you know, it's great point because I never had an upsell for revisions; I always thought that was weird; I always thought that, like, made, made me look like just lower value. So I, I, I, by default, I never had a cap on revisions; I think you're doing right there. But ideally, I really never went back and forth that many times because I'm—it was a pretty good edit, right? It, it never came with that much that they need to change. So that, I think you're doing right. Um, you are the creative expert who's hired, so I think ideally, you know, telling them your opinion and then saying, "Listen, ultimately, you know, you have the final say," but in my experience, this personally isn't the way we go about this. Even—you reference an example as to why. But Sam, I'd love to hear your approach with that; how do you handle revisions? Yeah, so it was maybe my second or third client, like a big, a big YouTube channel; they, they knew what they were doing; they had a solid team; um, they would just go back and forth with revisions all the time, and I didn't have it so much with my first client because it was in person, but with that second client, it was, it was really a killer because it was like, back and forth, back and forth, back and—you know, it's tricky; it is hard. I think I, I 100% agree with you; there shouldn't be a cap on how many revisions, you know, you should do or you should offer because it, it kind of looks like a money grab; it's like, yeah, "I'll do this for you for this amount, but if you want this, it's a bit more"—it's like a bit—you don't want to be that guy; you want to be bending over backwards for them ultimately to help them and to get the end outcome. Um, but it, it depends; it depends where they, where they are coming from with it. If they've already built a massive channel and they've been the content brains behind it and, you know, they kind of sit in the director seat and direct you what to do, then it's slightly different; your, your opinion might weigh a bit less in, in that scenar—in that scenario. But good point; I think there's normally a middle ground where there's just a certain amount of, of revisions that need to be done to make it a good video, but it's ultimately, it's just about playing it by year. Think—I mean, bottom line to summarize everything, I think if you've edited the video logically and you can explain why you've done certain things, then as soon as they have an objection, you can have that discussion, and, and you can say, "Well, I did it for this reason; I saw you use it previously in your video; I saw this big Creator doing this," and so long as you edit logically, um, you know, you can, you can back up your argument if, if necessary, if you're, you're in a position to do that. Yeah, yeah, great points. So it essentially just comes down to communicating, right? Is that, is that what you're saying? Yeah, commun—and yeah, go ahead. Can I just jump in there? Um, just because completely agree with what everyone's saying, um, I've had quite bad experiences with revisions in the past where, like, um, because my policy used to be basically I never had a specific amount of revisions; I never had a policy on that, and I had clients come back to me in like five, six months, "Hey, can you do this? Hey, can you do that?" And then be like, look, like, do you know what I mean? So what my approach for revisions is, is basically I outline it in my deliverables that, um, I allow one round of major feedback. So I send—I say, "Here's the video I put together; tell me absolutely anything you want changed; just put the timestamp, put the change you want, and I'm going to do everything you ask for," right? Once I send you that, once I do those changes, I send it again, and then you can send me all the minor changes you want, so like, "I change this font, add this card here," um, and then after that, if anything slips through the net, I'll do one more round of changes, and that's all I'm going to include in my price. Now, most of the time, if anyone asks for anything more than that, I'll still do it; I'll always still do it, and I very rarely charge them, and I very rarely say I won't do it; I just say that upfront so that basically it stops people from, like, oh, you know, not, basically, not watching the video properly and not making the proper feedback so you can actually do your job. Um, and most of the time when you do it like that, that even if they ask for something minor, you'll still be able to do it because it's not going to be like, "Hey, can you regrade the whole video?" Um, so it just gives you a bit of a safety there. And then at the end of the day, if they do ask for more changes and you're happy to do them, the ball's in your court then. Um, I wouldn't typically charge for it; however, I have some clients where it's like, I have the university that I used to go to is a client of mine, and I know that the person who's asking me for the change isn't paying for the video; it's someone else. Um, so if I say to them, "This is going to cost you so and so for the changes," they're always just going to say yes because it's not their money; they don't care. So, like, um, I wouldn't see it as a way of making money, but like if they're asking for a lot of changes and it's because of their bad organization, um, that's their, that's, that's on them, do you know what I mean? So I would go with Sam and Jack's approach, but like I would outline that: "Here's it how I like to do things; major feedback, minor feedback, and then it's up to you after that." The other thing I was going to say about it is, um, you know, you said like sometimes the feedback is like you think it's worse than what you already did, and D—so I've had that exact same issue, and what I do is I basically create two versions of the video. So I'll do the version exactly what they ask for because essentially the client's always right, and if someone's paying you, you have to do the job to what they want. But then I say, "Hey, just as a, like, extra, um, I had the idea to do it like this, and, um, so I've just created, um, you know, a quick edit here, just the times, like, just a little section," that you wanted to, to show them what you wanted to do; you don't have to redo the whole video. If you prefer my version or if, if you want to kind of merge the two, just let me know, and then I'm happy to do it. And that way, like, you're still offering your input, but it's really easy out for the client to go, "No, I like it how I want it," or if they actually like your expertise and they appreciate—most of the time, even if they say no, they don't want it, they really appreciate you taking the time to—you're paying me for my expertise, so I'm going to give you my expertise. That's a great idea, like showing them, like, in front of their face, like, "This is how it looks; do you prefer that?" Like, just telling your ideas. Yeah, I like—I hope that helps, Flick. Thank you, bro. And welcome. Yeah, very much. Thank you; thank you. Happy 2024. Yes, I'm jumping off now, guys. Lovely to meet you. Sam, take care. Jack, I'll chat you likewise. Bas, Bas, bass, boom. How we feeling? S—feeling good. This—the first—I feel like it's different worlds that I haven't been introduced to yet; all this is like, you know, it's, it's a different world; it's good fun; I'm enjoying it. Welcome, welcome, welcome, brosi. Hopefully we'll, we get you more involved, bro. I'd love to; I'm sure everyone would love to see some content on the, on the Hub from me, bro. On the Hub. Boom. Here—I'm bringing some people through. Joseph, how we doing, brother? Hello. They are—you are the great ones. How are you? How are you doing? Hi. Thank you; very good, brother. Happy 2024, my man. Happy New Year, first of all. Um, thank you for giving us this opportunity, Sam. I watched your videos before, before, um, you were here, see, since I watch you on YouTube. Great edits, by the way. Um, your energy and your way you're speaking is captivating, to say the least. So thank you. Thank you. I mean, that's—I wouldn't put that down as my strong point, so it's, it's brilliant hearing that. Thank you very much. No problem; no problem. Um, guys, I'll go straight to the point. Um, all the world basically is telling us how to do edits, how to become a great video editor, and blah, blah, blah, but it's a lot of t from every—from everyone, and everyone kind of repeats the same things. So I would like to ask you what not to do, or the, the top three, top two things not to do if you want to become a great video editor. What could you tell us? I'd love to hear, Sam. I'm, I'm listening to this; I'm pouring my drink. Sam, um, drop some game, and I, I'll jump in after you. Yeah, so initial—my initial knee-jerk reaction is kind of thinking that you're entitled to results within, within video editing, with getting clients, getting higher-paying clients, getting paid more, for example. Don't think you're entitled to it; you have to do the work. So, for example, a lot of the mistakes that I see that are just a quick fix is being very informal and, and unprofessional—is that, that's the word, isn't it? Unprofessional—in your Outreach and how you speak to clients. For example, if, if there's a job posting and they've put it on Twitter or whatever, what, what not to do is to put, "DM me in the comments," because just like we said about Fiverr and Upwork and YT Jobs earlier, you're just

There, you're targeting other video editors, people who aren't going to hire you. And yes, it might get you some likes and this and that, but I personally think your outreach in public should be almost like it is in private. Hi at, you know, whoever. Hi at Mark Tilbury, I've created this for you. Um, it'd be a pleasure to work alongside you on any projects you might have going on. Feel free to reach out to me in, you know, in DMs. I've sent you an email. It shouldn't be at Mark Tilb. Sample video. DM me for project file. Like and share, fellow video editors, because you're targeting the wrong person. There you target—yes, you might get some likes and you might get some retweets, but I think your outreach should be just towards the person that you're trying to land as a client.

Yeah, real quick, I'll drop game on the fun part, which, you know, um, there's no one-size-fits-all, but we push people to use that DM or the project file tactic as a way to make an ad go viral. So we've had some great success here with, um, essentially, which is a paradox, which I love. I talk about this in the Blue Path. The Blue Path is loosely based off that strategy, Sam, where you are kind of tricking the algorithm to send a video viral where you'll do a before and after. It shows some traction, and then you'll use the project file thing as almost a way to just force everybody to engage with it, which boosts it in the algorithm, and then it can send that before and after post of the project file viral. There thing is, there's some great executions of it in here, which we're pushing people towards, but there's also some wildly spammy, giving away asset packs and all sorts of weird stuff like that that, like, someone will steal something off, give away the asset pack, thinking it's going to get them clients. So for sure, we've had to tweak that strategy, but um, we've seen some positive things and definitely some overreaching crazy moves in that department as well. Implementation.

Yeah, I was going to say one thing. Just if you—I was going to say, sorry, um, to cut you off there, Sam. Um, I was going to say, um, because Joseph, you said, um, something about like whether it matters if you put the "DM me if you want your content edited" or something like that in—I think I—I've literally scrolled down all the way to the post I did for Clicked. Yeah, I put it in, but ultimately, ultimately right, if the edit's good, they'll see it. Like I think it generally just comes down to that one thing. You can simplify that: if the edit is really good enough, they will see it. That is as simple as—chances are, obviously, unless they're super, super massive like MrBeast's. Right, they may obviously just be a chance they didn't see it, but even then, obviously, you do what Sam said: you email the manager, you email like their, you DM their thumbnail designer, like you can—there's so many people on their team you can reach out to that obviously don't have that following and then obviously email them, follow them up on other platforms and all that. So ultimately, if they haven't seen it, chances are the edit isn't—there's two things: a, the edit is generally not, like, obviously up to the standard, or it's like not exactly what they're looking for. Like you can make a good edit and it just not be what they're looking for, which is what—someone we're looking for a second editor for Reacts, 'cause we want to post like seven, six times a week. Right, obviously I'm not going to be doing that. I don't want to edit; I couldn't do that. Um, so looking for like a second editor, um, and someone did a realistic edit and they were tweeting like they got the job because it was a good edit, but it wasn't what we were looking for, and we found someone who did something more similar to what I already do and we chose them because a, their edit was—was more suited. So before I ramble, I'm just going to sum it up: if the edit's good enough, they'll see it; if not, yeah, then you need to focus on your craft more, I think.

And I'll just briefly touch on one general point. I think I made a tweet about it not too long ago, uh, a couple days ago. One thing I think a lot of people don't um take the time to do is um generally just edit—like, obviously practice your craft. Like I'll pull up my infamous tweet I made a couple days ago. Um, I think it was like—it was that, that old saying, it's like, spend 90% of your time sharpening the axe before chopping the tree or something like that. Apply that with editing, and if you're trying to go for a client, that's what I did with the Clicks thing. I spent like 3 hours on a 30-second edit and like a little bit on the tweet. I didn't overthink the tweet or anything like that on what should I put in the tweet. I did that in like two seconds. I spent most of my time on the actual thing that matters: the edit. So I definitely think take that approach when you're doing before—yeah, if you're going to chop down a tree, spend—spend the—say it again, right? It something—it was something—it was something like—um, let me—I'll read it word for word: it was um, "If I had 6 hours to chop down a tree, I'd spend the first hour sharpening the axe." Yeah, it's so true, bro. And that means just perfect your craft—like, actually make sure the product you're bringing to them is is good. Like that's the key differentiator. Like doesn't matter if Sam did Value First for Mark Tilbury or any other big creator for that matter; if the piece of content wasn't good, they wouldn't—of course. So it's not the tactic; it's actually the tactic plus the implementation of it—making sure it's good. But Joseph, do we—we answer your question? Um, we we'll keep it moving if we did. Yes. Yes, even above that. Thank you very much, guys. Yeah, amazing. Welcome to VP, brother. I haven't—I haven't seen your name, so welcome to VP Plus. Thank you very much. Um, Chay says hello by the way. Legendary. I love it. I love it. Boom. Brian, I'm bringing you up. I'm bringing all the new names first, you know, whenever I see some new names—some new names—I love bringing them through. Give everybody a chance to say what's up. What's up, Brian? Yo, what up? You hear me? Yeah, what's up, boss? We hear you. Oh, everything fine, brother. Just a quick question for you, brother. I actually have been video editing for a while now, and I have been working for free for a lot of clients. So I approach them and I told them that I want to work for free. I think I have done over 100 Reels for free now, and I'm starting to move into—into asking for a payment, but the issue that I found is that I don't know if it's an issue—I want you to clarify that—is that I do not use any of the popular editing software. So I do not use Premiere, I do not use DaVinci or anything of that. I just like Wondershare Filmora, and I would like to know your opinion if you think that's a problem, or if you think that if I just master my program I should keep going that way, or if you think that I should just throw that out and I start from zero in Premiere. What do you think about that? I would love to hear your thoughts. Sam, I assume you edit in Premiere, Sam?

Yes, I've—I've always just stuck to—to Premiere Pro really. Um, I think there shouldn't be too much emphasis put on the software. I guess that there is a lot of um division, I guess, in the editing community between Final Cut, between Premiere Pro and DaVinci. I think—I mean, what—what plat—what software did you say you were—you were using now? Sorry, Wondershare Filmora. I don't know. In the times where I wanted to start, I just found it online and I was like, I don't know, maybe—can't—I don't know. In the chat, maybe I can say that—less—one—one of the Reels—it's less than a minute. Maybe you could tell me if I should just change or—I would personally level up to—I mean, I may be biased, but I would choose Premiere Pro, and the good thing about that is it's, you know, maybe I—I have like all the Adobe apps in one subscription, and I got it on Black Friday, so I got a pretty good deal, but Premiere Pro, it's cheap enough, and the main thing is it's all transferable skills. So when I—I—I first started on a free software, too, and then I just ran into issue after issue after issue and—and have to level up to Premiere Pro, but you'll find there's a lot of transferable skills. It's all—it's all the same principle. No—no one software has really reinvented the wheel. Um, so you'll find it easy—easy to make that switch, and I—I would personally go for it as—as soon as possible. Yeah, yeah, I—I agree. You know, I—I came up on a slightly—slightly more official editor, I guess. I was on Sony Vegas for a while, Brian, and um, ultimately I had to make the—the—the move to—actually, I was on Windows Live Movie Maker, then I went to Sony Vegas, then I finally went to Premiere Pro, and we landed in the promised land. I remember I came to Premiere Pro because I was filming nightclubs, and Premiere Pro just could set in points and out points, so my shitty two minutes of footage I could just find the best 30 seconds and in and out point. That was actually the reason why I came to Premiere Pro. Um, but yeah, long story short, Brian, I would definitely consider migrating over to a more premium level video editor. That's the way I—I look at it. Um, Filmora—you know, the best Filmora editor in the world versus the worst Premiere Pro editor in the world is going to—is going to be a better editor to hire. So of course it always is your individual skill, but one-size-fits-all answer, I would consider migrating over to uh—to Premiere Pro for sure. Okay, thank you so much, brother. Anyway, I just—ex—like in the chat if you want to look at it or not right now. I love it. I'm having a look at it right now, bro. Yes, so you got some B-roll. You've got some nice—dude, listen, if you're doing this in um Filmora, I'd be very excited to see what you're doing over there in Premiere Pro because uh Premiere Pro has every capability Filmora has, plus more. Um, so honestly, bro, this is a nice little edit right here that you've got. It's not a bad edit at all. I wouldn't tell—tell you this is a bad edit, which means if you're doing this stuff in Filmora, I'd love to see what you can do in Premiere, bro. Thank you, bro. Thank you. Yeah, like I say, I have—I think I have done like more than 100 Reels for free now. I just approach people and I tell them that I want to work for free, so I have built quite a portfolio just working for free and—and practicing there, but yeah, I was wondering if I should—should I—I should switch for a more optimized um editing software, but now that you say that I should—I will spend the next few days trying to learn from your courses Premiere Pro, then do it. Broski, do it. And I'd say um you shouldn't be offering purely free services now that you've got samples. You should actually use Sam's method and, you know, use the method that we talk about in the Outreach Masterclass as well, of Value First, where you should just be doing free work, air quotes, by taking their content, you taking the initiative to make an edit out of it and make it really something amazing and presenting it to them with the classic script that I talk about in the Outreach Masterclass: the "I had some time" script. Jack, been getting so much value from your content, wanted to find a way to repay the favor. I had some time this afternoon, so I took one of your pieces of content, made it better. You have—you know, for—from a fan to you, this is—you know, you have my blessing to use this, but if you do want more work like this, I'm available. Link some samples. Give them some free content. It disarms people. There's no way for someone to have a—anything bad to say about that. You just given free value and you've encouraged them to use it, and then a little wink of "but if you do want more, I'm available." Cool. So I'd start doing that, Brian. Um, I think that approach is going to get you very far, and if you've already got the stamina to be making edits for free, that will get you clients for sure. Um, maybe it's not the first guy, maybe it's not the second, but there's only so many people who you can do a free edit for before—before somebody sees the value in that and brings you on to the team. So congratulations to you, bro. Okay, thank you. Thank you. Beast. I love it. I love it. I love it. Guys, we got 30 more minutes, then I got to jump off um and start making some dinner, so we got 30 more minutes. Let's go. Powerhouse nonstop. I'm—man, I'm bringing you on right now. What's going down, brother? How you doing? [Music] Can you hear me? Hello? Can hear you. How are you? Happy 2024, bro. We can hear you. Uh, thank you. Uh, my name is Iman, and I'm 23 years old. I been editing like 3 years from now, and I'm editing like—in Fiverr, like I get all my clients like from the past 3 years uh from Fiverr, and like uh the last two months or one month I don't get like uh much of clients, and I'm just new here in this community, so I just uh—just started learning new things, so if you can like uh help me give me some advice about like if is—is it good to continue like in Fiverr? Like I have more than uh 300—three—300 uh like reviews in Fiverr. Is it good to continue there, or—I think you think my like upgrade somewhere else or something like that. So I'll actually say something counterintuitive to what we said earlier: if you have 300-plus reviews under an offer on Fiverr, you should keep that going regardless because you're probably quite close to the top, right? My camera died, but you're probably quite close to the top of—of the offer you like. So, for example, I'll hire from Fiverr occasionally, right? Um, I don't—I don't love it, but I'll hire—I'll type in something on Fiverr, right, and I'm hiring someone from the top two lines, right? So if—if the offer you're offering—you've managed to get enough reviews for that—you're one of the top people—that's probably cash flowing you a decent bit of money on a weekly basis. Am I right? Uh, yes, but like it's not like uh consistent, like—I feel like they don't give me the like the 100% the right like—sometimes they send me a lot of clients or something like that, and sometime it stops—like I don't get like any clients for a few months, and then I get a lot of clients. Do you understand what I mean? That's why I like—a lot. Yes. Yes, that's what I mean. Yeah, yeah, yeah. Okay, cool. So in—in that respect, you would now be opening up another traffic source for clients. So when I look at somebody who is um, you know, uh in the earlier stages, when I was like starting to be full-time, um, I had work coming for me from a lot of different places. I had uh people texting my phone saying, "Hey, can we shoot a music video?" I had promoters texting my phone saying, "Hey, we—we're putting on an event in Bristol at the Blue Mountain Club, do you want to come down on—on Friday?" I'd also have um, you know, YouTubers hitting me up saying, "We've got content for you to edit," um, and then I'd also be landing random videography stuff, whether it's promo videos, etc. So I say that to say this: I had a lot of clients coming to me from random locations, and that's probably what the first couple years of your freelance game looks like, right? That's kind of what everybody's does—is random clients coming from—exactly—exactly—exactly. So that's one of your locations, which is awesome. You're—you're in front of us with a place that is working—is driving some traffic. I would be looking to build another stream, right, or another um uh avenue of clients that are coming to you, um, and I'd be very interested to hear Sam's point of view on that—like if you had some clients on Fiverr—Fiverr sends you're making a little bit of cash on the side—what would be your moves if you're putting yourself in Iman's shoes of how the hell you can go about getting some more clients?

Yeah, I—I would see that as like fast money, as I'm—I mean, I hope you don't mind me asking, how much is your average order value on Fiverr, like the income? Yeah, just generally how much if you got an order right now, what—what number is it likely to say? Uh, okay, I will like say the total how I gain from the like past three years in Fiverr, like I earned about like uh 19,000—no—$117,000, just—yeah. And do you think that—I mean, this is pretty abstract, but would you say that weighs up against the time that you spent? Do you generally get a good hourly rate out of it? Yes, it's like—yes, it's good because like uh I have good prices in Fiverr. I don't have like uh bad prices for me and for the kind of videos that I do—don't take from me a lot of time to do. Okay, that's good. That's good news. I think I would class that as like your one-off, your fast money. You know, you said the consistency was something that—that wasn't really there um when we were talking about Fiverr and Upwork earlier, that was more tailored towards beginner video editors who are just getting into the space, so I think if you've already got an established presence, then you're ranking towards the top of—of this group of editors on Fiverr, I think there's no reason to—to stop that—to—to put an end to that income altogether. I think you should probably keep that running, but treat it as fast money, and then look to get some slow money, some—you know, nice monthly clients, some YouTuber clients maybe that you can build up in the background and really shift, you know, your focus from this fast, quick money to like recurring revenue. Rosie, just to add on to what Sam said, you have your one-off jobs and your project hopping solidified, but you need your long-term recurring clients who you can really do—do the math on, 'cause when you have—you know, I was doing that, bro, like, you know, when a car dealership paid me 400 pounds to come down and shoot a video for them—awesome, great—that was great, but I couldn't predict that in June next year a car dealership was gonna hit me up and—and pay me, or right? So I had to land consistent clients, and for me, it's why I love pushing all of our students here into the direction of content, right? Influencer content, YouTube videos, shorts, because those type of clients are more predictable in the form of they have an overarching business—content creation—and they need to pump out consistent content. So when you land one of them, you can predict—you—you can start to predict your income and say, "Okay, I've got three clients paying me, you know, two and a half thousand a month. Okay, I'm going to make seven and a half." Okay, all right, cool. You can start doing some math, um, and you get away from the—the actual scary part about freelancing is that sometimes uh people are scared to be freelancers because you can't predict accurately what the future is going to be, um, and that scares a lot of people away. Um, so to reiterate what Sam said, it sounds like you honestly are in a great position, even a better position than a lot of people in VP+, because you already have one of your streams um alive and kicking—your um one-off jobs, project hopping. You just need to start pushing in the direction of stability by getting some longer-term uh recurring clients as well. Uh, thank you, like—thank you so much uh for uh all the things that uh you just uh told me, and uh I really appreciate and like uh—like now I have more clear vision what—what I will do in the future. Thank you so much, guys. Thank you so much. Good. No worries. Legend, brother. I love it. We'll keep running through. Um, I'm going to keep bringing some—some people up here, guys, um, and we'll keep running through it. It's a great session today. Who's enjoying the session right now? One in the chat right now if you're enjoying the session. I'm having a great time. I'm—I'm glad that we're back. Feels good to be back. I want to bring more killers like Sam to you guys, more—more killers. I want to get more guest speakers on for you guys this year. It's going to be a lot of fun. You having fun on your first VP live session, Sam? I'm having fun. It's good to—it's good to be—like—it's good to see what questions arise because you can put information out and you can chat with people informally, but it's good to see, you know, later down the line the questions that arise, so it's good fun. Oh, dude, I—I love it. That's what—that's what I've loved out of VP in the live sessions is just the amount of data you get because you could sit back and again try and predict what people want, but you see live the—the—the common pain points um and objections that the community um is having, which is beautiful because for me, I'm a bit far removed from the—the grind of actually grinding day-to-day freelance um and you're closer to it, but you've progressed past the couple first stages and you're—you're—you're—you're moving more towards the kind of um mature stage of it, so I think this is beautiful because you can just see all the problems that are emerging and then, you know, having a dude like you on here is fantastic because you have insights and—dude, it's—it's fantastic. But Matti—Matti 7869, how you doing, boss? I'm doing great, man. This is my first live. I joined like three days ago, I think. Beautiful. Beautiful. Welcome to the family, my man. Welcome. So let me kind of introduce myself. I started video editing like a long time ago, but I did it for fun basically, and so um I finished school this year, so I will be 18 years old in one—one, and I—and I was interested in starting working as a video editor, so uh I looked some videos, found some information uh mostly your stuff, and when choosing a niche, I choose the niche of sewing, you know, the making dresses and all that stuff, because—so nice. It's a different niche. I haven't heard that niche actually. Yeah, it's good, mostly because of all the information I—I have because my mother does a lot of sewing, and she's like—she's like a non-official community manager for everyone in the sewing spaces in Brazil and Argentina and Mexico, so I have the contacts and I have all the info I need to basically outreach. Uh, I tried doing free value to the higher-ticket clients or possible clients. For example, uh the latest I did was basically they have a really poor quality in their Reels, their stories, their posts, and they sell courses which are an hour long of them talking uh and not getting straight to the points. Like I've seen a 10-minute video and I—I wanted to click off in—in 30 seconds. They—they're just talking about their lives. So I can offer them a lot of value. The thing is, er, when outreaching, I do it by Instagram DMs because er a lot of people—people in sewing do not have Twitter or TikTok or anything else; they mostly use Facebook and Instagram, and Instagram is like their main—their main area, you know. And so my free value I give—I—I like study their profile, their Instagram, and I make them a color palette with the—the meaning of the colors and everything, and I give them a special typography, you know, like tailor-made for them, um, and I also made a video, a 30-second video, because um basically introducing my services and all the thing I can—all the things I can provide, and I did it mostly—I think I DM'd around 100 people, and only two of them which I DM'd myself responded. The other five or six I—I—I basically got my mom to—to end—first telling them that they're son's video editing courses, you know, which I do not want to do very often, you know. So that's that uh they mostly like left me on read, left me, which I find weird because I literally plan every outreach, you know. So how—how did you—what did you come to them with? Like, can you send me a screenshot? Can I get a visual of like what they saw when they opened your messages? Because I find it hard to believe that if you went above and beyond to like get some tailor-fitted plan for them that they wouldn't respond to it. I'm assuming because I can't see it—was it—was it maybe the approach that you went? Could you screenshot one of these interactions and put it in the chat right now, maybe so we can get a visual? Yeah, they import—or Spanish? Is it? Okay, go for it. I was going to say—was it—from my understanding you were saying it was their branding, right? You redid their—is that right? You sent them like a redo of their branding? Uh, not the branding. I didn't change the—it—could you—could you send in the chat? Could you send in the chat what—what you mean, please? Yeah, it was—it was the same thing. I'm—I'm—I'm probably in the same camp as Sam. I'm just—um, I don't—I can't quite picture exactly what you uh—what you presented to them. If you can show us, maybe I can get some idea. Just send—this is one of the latest. I also have a video introducing the services in both Spanish and—just—just what—what offering were you proposing here? What were you trying to get them to pay you for? So basically—a, they are all—everyone at the end are either studying a course or interested in studying a course or making their own YouTube channel, so that's what I—I think from—I think the—what you've sent them is too far removed from starting a YouTube channel. It's like—I could give someone a 20-pack of Pepsi and say, "Can I be a video editor?" But they're going to be thinking, you know, like—I'm—I'm—maybe they're grateful for this, but they're probably wondering exactly what value you can provide. I think there's—there's better ways that you can show your value um compared to—compared to this Value First Outreach. I think there should be a different type of value that—that you're offering, and it should match your service more closely. So, for example, you could—what you could do is write them—write them an exact plan of how you do it and—and if you put that into a PDF, that can be the value that you give away upfront, because if these people haven't got video content out there for you to edit just yet or—to make like a proper example, you could just make a really nicely presented plan, use those brand colors and say, "This is—this is the brand that I built for you as well," and I think that will be closer towards the service you're providing. Um, what else was I going to say? The—another thing as well, because the niche—I mean, I'm ignorant, but I'm guessing the niche isn't ginormous, so what you could do to really get um the most money out of it and the most value for them and everything is—is taking ownership in their channels and, you know, build digital products on the back end and really go deep on the marketing side of things—maybe create a community for—for people who are interested in sewing where they can share their work and get new ideas for their work and go professional with it and offer their products or whatever—just find a way to get involved in the business side of these creators as well. I agree with that. I second that as well, for sure. Is—um, when—when you came to them—yeah, like giving them something more tangible and closer related to the actual service you'd be offering um I think could have been where you—where you uh went wrong here, brother. Yeah, yeah, that's why I started doing like—um yesterday—took a—a Reel—one of them posted and I edited it, so I'm waiting on the response so I can send it back. Yeah, I see. I'm just watching over your—your video now. Oh, okay. Yeah, see, I think—I think if you invested the same amount of time and—and it's not your fault because obviously the—there's lots of variables and—and things that can go wrong, but I think if—if you invested the same amount of time into a Value First—yeah, kind of bit of outreach that was more closely linked with your service—with what you can provide, I think you would have got a better start. Um, but yeah, I think—I think the rest of it looks fine. The niche—like I said—isn't going to be ginormous. There's not going to—your think because you're pitching the way—you're pitching them the way to make money as well, and it's like a joint venture. You can rely on their credibility in the niche nearly and—and their value that—that they provide, and you can be the content guy behind that. I agree. Yeah. And I think when I look at this, Maddie, you kind of sent them a promo video of your services rather than sending them a Value First showcase where—yeah, sure, the—the branding stuff you sent to them, the color palette—totally 100%. However, based on the fact that they're in the sewing niche—are they the most business-minded person ever? Do they really care about a color palette? Maybe not, right? So that might be down to knowing your target audience a little bit more, but also if you were to—do—these people have content out there already? That's how you're contacting them, right? Because they already have some content out there already. Yeah, they do. So, just as Sam said, instead of sending a promo video, taking their content and just making it better—considerably better—and even applying your own color palette to that—that could have been a more effective way of communicating your value in a very short period of time, because you have to understand—and this is for everybody here—you don't have much time to communicate value that they're not going to—you know, give you all day. They're not even going to give you 20 minutes, right? They probably might give you two minutes, maybe, right? So if we look at how quickly you have to communicate that, that goes into what medium you present the value in, because it needs to pretty quickly show them you're the guy—you're out here killing it already—you have exclusive value for them, and they need to get—you know, act on it now. Um, and the more cookie-cutter and kind of generic your approaches—and I love your promo video, but the fact it's a promo video that could have been sent to a dozen people before makes it not um something that forces them to respond right now and like really act. Um, whereas, you know, a great way—I always got—someone will be like, "Jack, I just made you—you know, three emails—I just made you three sample emails that—that—that—that have crushed for my clients. Right, like here's two of them. If you want the third one and want to work with me, like give me a response back." They've given me free value already, told me how it will help me potentially, um, and kind of dangled the carrot—the shiny object syndrome—in front of me, so it makes me want to get involved, and I'm like, "Oh, cool, this—this really seems like there's something here," um, and I think you've started to move towards that but haven't quite um ticked it off, if that makes sense, brother. Yeah. And one last question. Run it up. Run it up, Rosie. Yeah, so—I wanted to start an Instagram with the—you saw the video with the logo and everything—the name of the—I want to start—start an agency basically, so I have everything—I have the logo, I have the description, I—I have some ideas for videos I will be editing later this night, so my idea—my—my ideal position would be to have a client with some followers which could—like I—I could give him—give him a discount for like a—a shout-out, you know, so I could uh—you know, I—I—I like planned uh creating the Instagram account, and I don't know if I should just make it or wait for a client because—because if I make it now, I think I wouldn't have that much to show, you know. Yeah, I—I understand that, right? So in terms of—you're not—you're—you're hesitant to start posting on the channel yourself? No, I—I am starting to make content, but I don't know if I should post it and—right as I—I edit it or as I make it, or I should like get someone to—to get me some followers first, you know, like a client that I could give a discount for. I think the two go hand in hand. I think what you should do is share the things you learn and—and share your journey along the way and kind of build that and use that as a personal brand. Another thing—I went to America not so long ago, and the guy I went to meet um who's my friend's family friend—he was in—he was actually in the print industry, so he did like printed T-shirts, printed caps—like almost like VistaPrint, but there's

You know, over $5,000 plus a month in salaries, right? Which is crazy because I didn't used to make $5,000 a month. Now I pay out more in monthly salaries and operational costs than I even used to make, which is legendary.

A big part of how I've known who to hire is knowing who the hell I am. So, first off, we've talked about this in VP before; um, I even talked about this to you on the podcast—how I knew you were a killer because I saw this featured in your video. This is a key part of my hiring strategy: I'm always looking at, can I find out who the person is? So, um, I would first off take this personality test, um, to do with business. Sham, it will give you an idea of your greatest strengths within your business, the play, the areas that no one else could play; you have to play that role, right? So, for me, I'm a great front man, right? I'm a good CEO, and I'm a good operator in terms of the front of house, promoting, bringing people in, leading the team, motivation—all that stuff, fantastic. I'm really bad at organization; I'm actually terrible. I'm pretty bad at organization. So some of my key hires—Camilo, back in the building, baby—um, and I'd love to hear, Camila, you came back, uh, you know, on time. So we're talking about hiring a team and building a team, and Camilo has crushed that. But a big part of me building a team well is figuring out the areas that I fall short in the most and then hiring key roles to back that up. So Ryan P, Stony P, my right-hand man, he's actually high in all the stuff that I'm low in on PrinciplesYou, and I'm high in all the stuff he's low in. So he needs me, and I need him, and and and and and we're perfect. And to a certain extent, that is a great fit. So I first understand yourself through a PrinciplesYou test, basically, and then I hire roles to support that.

But in terms of hiring editors, here's my formula, and it's so simple: you hire editors that are as good, if not better than you. Simple as that. And that's been my tried and true formula because, at least, I'm going to have someone who can do what I can do; ideally, they're better than me, and they're a killer, and they can exceed what I could do. Um, and you can only know that by giving a bunch of people the same test, aka the same sample video, and seeing what they come back with. And you're going to see people who drop the ball on areas that are intuitive to you, like, "Hold on a minute, that was a joke right there. Why did the screen not go black and have an awkward cut for like three seconds? Like that was intuitive to me why they didn't do it." And like I'm just inserting one random thing there—just, you know, insert thing here. There's countless ways to mess things up, but one strategy I found is just give a bunch of people a sample, see who comes back and is as good, if not better than you, hire those people, bring them onto your team. There's other annoyances that will pop up; people will miss deadlines. Um, you know, that's ultimately the main thing is if they're as good, if not better than you, and they're on point with deadlines—from an editor's perspective, that's as good as you can hope for. That's like an incredible asset to the team, meeting deadlines and as good, if not better than you. But then for hiring, like, um, either managerial people or virtual assistants or, um, in my case, my like actual operational lead that isn't me, Stony P, I've been hiring where I, basically, and I'll look at the data again—everything's backed by data—where do I actually excel in, and where do I fall short? Let's hire someone who's actually good at the stuff I'm bad at. Um, and and and that's essentially been my hiring process for both my team and my editors. So okay, thanks.

So basically, uh, what we need to do is identify where I'm weak and just hire people who are whose strengths match my weaknesses, right? Exactly. And by the way, you're an asset to them as well, bro, because the things that you're good at, they suck at as well, and the things you suck at, they're good at. So it's kind of like you need each other to a certain extent. It's like, you know, um, the same way you say there's no "I" in team, you say "Teamwork Makes the Dream Work," right? Because it's the truth, right? Teamwork really does make the Dream Work. You can't, you know, compliment each other 100%. Go find a multi-billion dollar organization, let alone a multi-million dollar, that that's that's built by an individual; doesn't happen, right? You don't have unicorn companies which are over a billion, this one person, because to solve that level of problem, you need diverse skill sets; you simply do, right? So, um, crucial; it's a huge part and scaling massive.

So say, say you were to hire editors, so would you, do you like, do these editors come to you, or do you go to them? Like, do you go on platforms such as like Fiverr or something? Like where do you hire these people? Currently, I'm in a bit of a random position to advise because obviously I run a community of editors, so it's easy for me, but back in the day, I would I would I would go to Upwork flat out, and I go through my YouTube channel. But Shan, you actually have a fantastic opportunity. Cammy runs a multi-six-figure agency and and has built a team, and his business relies on the team that he's built out. Cammy, I'd love to hear your thoughts on building a team and what you've done to to to build yours. Sure, I mean, answer. I'm just I'm just coming to VP plus now for editors because everyone here is sick, um, let go. But for me, the f- the first thing was the editor, but only after I had gotten results for the client myself. So I knew what videos would actually perform well, like Jack was saying, like I I know when the joke is supposed to happen, so I need to make sure that that happens before I get another editor, 'cause if you just hire another editor too quickly, then you don't you both don't know what's good and what's not, and then the client will be sad, and then you will churn. Um, so it was the editor first, uh, then it was my dad, um, who had t- how to edit, and now he does that and the fin and stuff. And then I got a I got a VA, a virtual assistant, and she's the best 'cause she's very organized, and she helps upload files, send files, organize files, um, make sure someone's doing something all the time, plan the the calendar and stuff—that stuff I'm terrible at. I just do. And so having someone there that's going to actually do those little things that otherwise would be get very bored doing or would hate has saved me so much time. 100%. That's it. Is like again the core principle there is you're just looking for someone that compliments the the area that you're weak in, right? Cammy? Y-exactly. Huge, huge. I love it. Tommy says I'm ready; he's been in the room shadow boxing for 25 minutes. What's up, Tommy? How you doing? What's up, brother? Brother, how you doing over there? I'm on the phone because my mic is it's gone. I see. Cannot find it. Can you hear me? Yeah, we can hear you. I can hear, I could see you very well. Can you hear me? Can hear you, boss. Okay, so I've been editing for 5 hours, 4 hours for almost five months now. I've learned quite quite a lot from you guys, from both Jack and uh, Sam, and my and I I have a Twitter account for like almost a month. I've been uploading almost every three or four times. I've been uh, learning code approach since two, three months, uh, and my question for you is can you give me some advice for a guy like me who has been learning video editing for five, six months and wants to learn earn an income from that? So so some advice is a little is a little broad because there's so much advice. Could you narrow the topic down a little bit, and then I'd love to hear um, Sam and Cam's advice, and I'll drop my own game as well. Tell me. Think you frozen, bro? Yeah, you frozen, bro. You're frozen. Thanos got him. Yeah, Thanos got him. Slow to disappears. Yeah, exactly. Um, it was a little bit broad, but Sam, would you like to start? Yeah, it was a bit, bro, but I love—um, see, there's so many areas that, you know, I think it'd be good maybe if you can type in the chat his exact problem or some problems that he's facing. It's without knowing them, it's hard to diagnose. I can give like a general broad answer, but I I just don't think it would be very very valuable. Sam, you have a you have a very good offer where you help personal brands grow. Oh, here we go. Uh, I have actually had time to learn clans, uh, right now I'm growing little by little, but I want to earn income as fast as I can. Right now, start earning income. I mean, yeah, first thing I would say is is to maybe get that thought to the back of your mind, the the start earning income as fast as you can, because realistically, when you're first starting out, you want to focus on adding value to the client as much as possible, of of course, but that's not necessarily going to come hand in hand with earning a lot of money right away up front. It's just not that quick of a business model because it relies it relies on your skills and your value. Um, so I would focus on building up your skills, ultimately becoming capable; that's the biggest thing. Being capable is is linked to being valuable, and and then people are going to pay you, and and it's you know, you're going to going to going to find a lot of success with that. But I would just try to get the kind of quick money out of your head because what you should be focusing on, you know, 95% of of your focus should be on becoming more skilled editor, building your skill stack, improving your offering, and and just becoming better in in everything you're doing. So I try to get fast money, fast money out. Yeah, out out the window. It can be done fast, but it's it's very rare that's you know, you'll you'll pick it up that quickly, and you'll have the perfect skill set, and you'll find that one client that that's the 1%. So more more often than not, obviously, it's a very fulfilling career path; you likely will have success as as time goes on, and that will uh, build up uh, and incrementally you'll get better, but I I would just not focus on the fast money. I agree. Hear your. Can I add something to that actually? Yeah, go go ahead. Go ahead. Um, usually I really stick to my goals, so I really research and know that it's um, it's not for the quick money; it's for slowly improving yourself and then slowly slowly earning income as you get better and better and better. So my plan is usually to edit four, five hours, learning and editing projects, uh, and usually one to hour, an hour and a half to use uh, post on Twitter and market myself. So understand this; it's really important to first build your skills and then market yourself as a good editor. Definitely. And and the two go hand in hand as well. If you can share the work that you're doing and build up your portfolio with with sample videos, for example, so long as you say it and make it clear that they are sample videos—"Here's some, you know, work I've done for free, um, to in in HS to try get clients"—you can put them on your portfolio, and you can build a good kind of backlog resume and and present yourself well, and most of all show that you've got the skills. Yeah, Tommy, are you also reaching out to clients? Is that something that you're it's in your plan? Yeah, usually uh, I used to do that more often. Now because now I have I I'm editing with I live with people that I'm ting right now. I live in the house, and I'm editing for the channel. I have also Ed think uh, edited one project for a gym that I go to, and that's just a few of projects that I have done. Okay. Um, as you as you start, what was your question? My question was, are you still reaching out to clients, maybe through DM or through email or whatnot, uh, because is you if you're still posting content and you're adding more stuff to your portfolio, the people might see your DMs now and be like, "Oh, he actually has got some really cool stuff on," whereas at the beginning they might have been like, "Oh, I don't know, I'm not too sure." Only person to [Music] person. Sorry, I don't know if I didn't hear that. What'd he say? Think he said he person to personally, he he's individually messaging people, I think he said. Yeah. Right now, I focus more person-to-person outreach, uh, right now. That's good. Yeah, I mean, I think that might just be like a a quanti thing, person out, 'cause right now I can I can you're breaking up a bit. Yeah, it's it's no stress, brosi. It's no stress. Um, maybe type, Tommy, if you can type. I think we'll we'll end on you, brosi, because I got to jump off shortly. Do you want to type out a quick question, Tommy? Yeah, yeah, easy, brother. Brother, I'll awesome. We can hear you from periods, but the the time that it does drop it it just up the the flow of things, but no stress, type it out, um, and we'll we we'll drop some game. But boom, it's been a good session, boys. Been a pleasure. What did I miss when I jump off? I've enjoyed it. Oh my goodness, mate! I we we made a pack, we made a pack, not not to tell you, Camm; it was so crazy what happened when you left. We were like, "We can't tell C." We just make him feel no. Just say well, say well, cracking the questions, rosi. It's Julian. I see you, baby. What's what's up? Vid hit 90,000 views. Come on, man! That's amazing. CH says do more questions like this. Okay. Tommy V says quick plan to grow on Twitter. Actually, I think that's that's a cool question to end it on, to be honest, mainly because I found Sam through YouTube, I think, and then I saw you follow me on Twitter; we connected on Twitter. But Sam, you're crushing Twitter. Cammy, I've got you into Twitter; you're you're you're grinding Twitter now. Got some posts blowing up. Twitter is undeniably the best place to be building this year. Sam, I'd love to hear your thoughts, um, and then Cammy's on building on Twitter, and then we can jump off. Yeah, it's such a good platform to be on because I feel like it's where all the creators kind of hang out because YouTube doesn't have necessarily that social aspect to it; you can't connect with people in the same way and and kind of network as much. Um, so I think X or Twitter, whatever whatever you want to call it, is definitely where all the creators hang out who are ideally going to be your your customers, your clients in future. So I would recommend building a personal brand on that. It's it's the same concept with with my content across the board. I would recommend relying on proven concepts, so seeing what seeing what tweets work well, what hooks work well; it's the same same copywriting structure and the storytelling techniques that I spoke about earlier with with scripting; it's the exact same applies. If you can if you have value to offer, ultimately it's it's value driven; add as much value as possible to to your ideal client. If you can give away value, package it up in a in a proven concept, in a way that's been proven to work—that might be just taking a hook from somewhere that's performed well before—"Here are the top five editing techniques of 2024," whatever whatever hook's going to work—wrap it up in in proven in a proven concept, and then you know you're sorted. Just give away value. Give it away in a in a way that's well structured with storytelling techniques and and a proven, you know, a proven concept for the actual content, and you you can't go far wrong. What's your strategy for that? Do you do you plan tweets? Do you just do it as you think, or? Yeah, I I I just do it as I think. I should really have a backlog; I should build up some, you know, some some ideas; I should plan them out, but I haven't yet. I just kind of go off the cuff, and what I've been doing is just as I've been scrolling—again, it comes back to to how you're learning, which is something I speak about a fair amount—instead of just mindlessly scrolling and just not not really thinking, I would look at everything intentionally and really think, "Can I take this concept? Can I use this concept?" So when I'm scrolling down, I just save tweets that I'd like to replicate, that I'd like to to remake or or add my own spin to. Whatever that's just how I get inspiration. You can also use Tweet Hunter, which is the same thing, just finding proven concepts, but to be honest, I you know, I I just like to find ideas naturally, just save the post as as I see them. Love that. I can't hear you, Jack. I think your mut—it. Yeah, there we go. Cool. Um, Cammy, you've had some posts recently that are popping off; you're newer to Twitter, right? I know Sam, Twitter's been huge for you, right? You've been grinding Twitter for since you started the YouTube channel, right? Not so much, really, to be honest. I I started maybe two two months ago and just kind of been off and on it; I haven't taken it too seriously. Play. Yeah, damn, that's crazy. That's very impressive because a lot of your stuff's been blowing up. But Cam, you're you're honestly actually not even much newer than the S; you you've been grinding for a similar amount of time, but you are you've had some recent videos that have popped off, etc. Any tips for growing on Twitter that you've seen? Um, I just give a lot of value, but I also use a lot of um, proof; a lot of my videos are like how I how I did this, um, with proof, um, like some some of the the posts that do well are the ones where I kind of say, "Look, this this is the views that I got for something, or this is the clients that I have; here's how I I get them," but I'm kind of appealing to those that want to get better at editing as well as documenting my journey to to to grow in the agency. Um, I kind of vary out; I have videos; I have I have threads, um, singular post images. Results though have good for you, 'cause I saw you had one recently that video popped off, couple hundred likes, and it was um, I think it was about six uh, going to six figures, maybe something like that. Uh, oh, the video, the yeah, I posted a long-form video which was about how the actual strategy to get to six big of content agency. Yeah. Um, yeah, the long. Yeah. Any. So I I'll say a couple things there. Anything with numbers is great; any result you guys can break down, right? For me, when I put together um, a plan of you know, how you could make six figures or a plan of how you could become a full-time video editor, um, that performed fantastic. But also, I will say the more you guys could do video content, the better. So Twitter is making a play right now on YouTube, right? Like uh, Elon Musk is encouraging—if you guys have a look at the timeline, you have a look at MrBeast posting his his videos; Elon comes underneath; he says, "Why don't you post on X as well?" He's really trying to push people to post video content on X, and in fact, they are promoting video content more; they promote a post that holds user user screen time the most. So if somebody stops on Sam's post for five minutes and they stop on my post for 30 seconds, Sam's post holds more value to the algorithm; it gets boosted more because it held more user minutes. Um, and with video content, it's boosting it more because you're you spend more time watching that content, and Elon wants to make a play on YouTube; he would love for him to be the primary streaming platform. Twitter gets more daily um, users logged on than other social media platforms; I think they're killing. You have a look at the Twitter, you know, they have the line of like uh, you know, where they crossed, right? Twitter uh, X us uh, Instagram used to be killing it; Twitter's now crossed over; gets more daily users than Instagram, which is an absolute cultural shift; that's massive, right? I've spent the past, we've all spent the past five plus years being Instagram as the number one; everyone said, "Oh, you meet somebody; they're like, 'Yo, let me get your Instagram.'" Right now, I'm if if I tap in with someone, I want their Twitter first; I don't give a about their Instagram, right? Like I I want to tap in with their Twitter, um, because that's that's where the the game is. So attention is on Twitter, um, for me. I have a base level of content that releases every single day; I record a Q&A every single month; we schedule that one clip a day every single day for an entire month; that's my base level of content, and then I'll add threads on top; I'll add um, you know, Throwback Thursdays to position myself as an expert; all add um, random, you know, shout-outs to YouTube videos; we'll add, you know, VP plus success stories, etc.; WIS Channel stuff comes out there, etc. So um, mainly this is a place that you have to understand holds the most attention out of any other platform right now; it's also a place that is moving more akin to a startup because um, when you when a company reaches scale, right, when like something becomes Microsoft level or like Shopify level or Apple level, some big level things start moving slow, right? Like decisions take a long time to get pushed through because there's information overhead; there's a lot of people that have to sign off on a on a new update, so the platform starts growing very slow. Twitter is moving like a startup because only one man has to have a decision on what gets pushed forward, and that's top e Elon Musk, baby. He wakes up, and he says, "Today we are going to push this feature," and he sends a text to somebody, and it's their job to just act his vision. So I don't believe there's any platform in existence that is moving at the scale of a startup but has the size of a conglomerate, mega platform. So I think truly Twitter's the best place to be building right now. If I if genuinely if you had to say, Jack, you've lost everything, pick one place to build; I would strongly consider Twitter and YouTube almost an even playing field right now, which is insane; you would never say that back of the day. Back of the day, you would only say YouTube. If you have to pick one platform, you pick YouTube. Nowadays, honestly, Twitter is the only place that I would even consider; I'd probably still pick YouTube, but the only place I would even consider building in instead of YouTube. So I'll end that off, um, I'll end it off on that note, and I'll say that's the reason we're putting out the Blue Path; the Blue Path um, is the formula all of you guys can follow to blow up a Twitter account off the back of this community right here, um, and get countless inbound leads hitting you up wanting to hire you, um, and it's it's what we've been pushing for quite some time now. We have countless success stories; Mia in the chat right now being one of them. Absolute killer. What's up, Mia? Shipham says, "What's the Blue Path?" You're about to find out; shot it in the studio last week; we're putting it out um, within the next week or so, so it's coming; we'll do a big live session on it as well. Um, we've been going two hours and 15 minutes. Sam, thank you for coming through; Tammy, thank you for coming through; it's pleasure time for the podcast of you guys, man. Dude, we need to make it happen, bro; we need to make it happen for real. Um, you guys want to drop your links? Sam, Cammy, do you want to drop any links? You guys want them to go follow? Um, guys, I strongly suggest tapping in with both of these guys; they're industry leaders in the space, and like that's why I've gotten out gone out there and really tried to bring them into this community; drop them a follow. It was an awesome session, guys. First session back of the year, was it? Really? Oh, yeah. Yeah, we're first session back of the year; we're going to keep them coming, baby; we're going to keep them coming, and um, VP UK meetups has to be done, and you know, both you guys are going to be the VP Meetup, so if you guys want to meet Cammy and Sam in person, you guys got to come to the VP Meetup; date pending. But yeah, boys, pleasure as always; me, peace; people, peace; love, peace; peace.

Get Our Mobile App

Become a FULL TIME Video Editor | FREE MASTERCLASS

Transcription