Transcription
The great thing about positioning anything as Japanese is we'll accept any level of weird. Normally we go, "Hold on. Does this make sense?" But simply by going, "No, it's Japanese." Yeah, fine. Fine.
Weird school girls with enormous eyes by sea creatures. That's a bit odd, isn't it? Oh, no, no, no, it's okay. It's Japanese. Wonderful. Wonderful.
And I think there's also a lot of fake Japaneseness. So Waga Mama in the UK kind of convinced us that this business of the food arriving at a random order, which of course massively helps their kind of Henry Ford production efficiencies was authentically Japanese.
"Just to understand, we do this in the traditional Japanese way. So the food arrives fresh from the kitchen as soon as it's ready, not necessarily in the order you requested." Oh, that sounds good.
I then spoke to people in Japan who said, "No, no, that doesn't happen in Japan at all. They're actually quite regimented in the order they bring you the food, but you can basically get away with anything under the wonderful egis of pretending to be Japanese."