Transcription
Good day. I can't hear you yet. Your sound is off. That's how it should be. So, the microphone. I don't hear anything. And I'm supposed to turn your sound on. Okay, one second. I can ask to turn on the sound. Here. Excellent. Here. Everything is perfect. Everything is wonderful. We figured it out. Ah, >> one second. Uh-huh. >> Okay, I've given you all the organizer rights. You can turn on your boards. Well, that is, everything, everything, everything. And I've turned off everyone's sound specifically because it's a holiday. People come with different moods. Moreover, not only our financiers come, but completely different people come through links that are publicly available. And if someone is in such a festive mood, a complete stranger will entertain us, but we won't get distracted, right, from our topic. >> Yes, I agree. >> Okay, my dears, I see participants in the chat, please, put plus signs in the chat if Maria and I are visible and audible. If you are ready, well, and as tradition dictates, you can write your city, where you are from, so that we can see the time difference, and also share the weather. We still have a couple of minutes. Let's check how we are seen, how we are heard. Please, is everyone visible in the chat. Please write in the chat or put plus signs. I will glance there. Are we visible, audible? Aha, I see everything. Natalia, Elena from Krasnoyarsk. Ah, Maria, good evening. Okay, everything, Volgograd, fellow countrymen, Yekaterinburg, excellent. Moscow, my dears. Well, our geography is magnificent. I hope the weather is also pleasing you. >> I would also suggest taking a cup of coffee or tea with you, because we will have a long conversation, well, relatively heartfelt. I hope that everyone, I have also prepared, I recommend everyone >> to do the same. And I traditionally have such a large cup right away. Yes, yes, yes, colleagues, there is still a minute to dash for a cup, for a candy, for an apple. The conversation is substantive, the conversation is interesting. I hope that everyone will keep some notes, take screenshots from the presentation that Maria has prepared, and will ask questions in the chat. I am assisting today. And you can already write now, why you came, what interests you in this topic. The topic is social networks for financiers. For whom is this topic painful? That is, if someone is in pain, someone came with specific questions, well, again, put a plus sign in the chat, >> colleagues. Maybe, yes, you can write right away, do you have social networks, maybe you have already tried to do something, or you haven't done anything at all yet, also write, we will figure it out as we go. Well, I think I will record it, I have already started it, so, if anything, we will, of course, send it. Let's get acquainted, perhaps. Now I will demonstrate the screen. Okay, one second. And perhaps we should start with an introduction. I don't have such a slide about me, there will be one at the end, modestly, yes, at the end. >> Maria, not right away, no modesty, no modesty. In the chat, completely normal people, financiers, we don't like modesty. Tell us about yourself. >> Yes, look, my name is Maria, and at the end there will also be a link to my Telegram channel. I am a marketer and founder of an SMM agency. I have over 10 years of experience. I have my own team of specialists. Who works with me, and I'll tell you honestly, I found Elena through social networks 2 years ago and signed up with her myself as a financier whom I found on the internet. Since I was looking for my small agency for such, well, help in the face of a financial director. I had chaos with finances, I didn't know what to do, since the business was developing, growing, I didn't know what to do. And many people face such a problem, and they look for someone on the internet who can help them, when you don't have a friend. And that's exactly how I found Elena through a Telegram channel a very, very long time ago. We have already compiled reports with the help of financiers. I also figured out finances myself. That is, I know your product well enough as someone who uses it. And here I want to advise you from two sides. Both from the marketing side, and from the side of, ah, the consumer, that is, your target audience. That is, we will also talk about the target audience, so that all of this, in general, I want you to leave this webinar, this meeting, I don't even want to call it a webinar, this meeting, those who have a channel, so that you have an understanding, a channel or social networks, you have an understanding of what I lack and how to achieve results. And those who don't have social networks, understand why it's needed, and don't be shy, don't be afraid, try, and so that it all works out. Therefore, ah, so, what are social networks in general, why do we need them? I want to convey this idea to you. I would even say that not so much social networks as a personal brand for a financier. Because what you broadcast on the internet, it can be through social networks, and through the media, and through some magazines. Somewhere they wrote about you on the website. This is all personal brand. Personal brand is not a scary word. It's what people know about us, who have heard about us somewhere, and they form an impression of us. And social networks are a tool that you can control yourself. That is, you can influence your reputation and manage your reputation through social networks. And one second, my gifts have already opened unexpectedly. Now gifts, gifts, yes, gifts, gifts will be. Gifts, >> gifts later. Let's get to the most interesting part, >> yes, look, >> gifts will be given to all participants, right? Let's get to the most interesting part about content. >> Ah, look, what should the content be like? You should understand that you don't have to show your face every day. We will figure out the formats, so you will choose the format that you need. This means that usually, of course, a financier should have a professional, restrained tone. It helps you manage your reputation. But if your clients, for example, are young guys, some sellers on Wildberries, you can also broadcast bright, memorable elements, use some words with them. That is, we focus on your target audience. We will analyze it a little later. But at the same time, as a financier, you must position yourself as a professional. Why? For strengthening, so that you are trusted, and, well, chosen. I really like the phrase, an instrument of influence, because with your social networks you can influence your potential clients and your customers in your favor. That is, you will now be working on your instruments of influence. And further, to sell this idea, let's say, the tasks that a personal brand solves are trust from owners. I know that Elena talks a lot about the connection between a financier and an owner, since you work one-on-one here. And when the owner sees you not just as an executor, but as someone who is truly an expert, whom they came to, consulted, this also helps to influence. I think this is a very important factor. And even if you don't always argue with him, for example, or express your point of view, the owner understands that you are an expert, you are a professional. And that you are such a, well, a strong enough personality, through social networks all this can be broadcast. Strengthening of status. This is where it overlaps with what I said. And career growth. But career growth will probably be organic for you with the help of social networks, if you constantly interact with someone, if you also participate in live streams, collaborate with someone, new projects, that is, this is what comes by itself over time, when you grow yourself thanks to social networks. Because social networks are our social capital, in fact, and our social intelligence is developed. When we meet, communicate, interact, we gain a huge number of social connections that enrich us. And through the internet, of course, through social networks it is much easier to show yourself, to find people like you. Well, and as a side effect, you get new projects and clients. What should the content be like? Okay, I went back for some reason. Let's look here. Choice of social networks. We will now discuss several social networks. In general, let me look at the chat now. Who has which social networks already. Maybe someone wrote to me? I >> in the chat, in the chat. I'm also glancing in the chat for now. Yes, everything is modest, my dears. Yes, who has, maybe a Telegram channel, write TG Ga. Maria writes: "I run a Telegram channel." By the way, Maria works with marketing, Maria works with sellers, with marketplaces. Excellent. >> Here. Yes, it would be great if you analyzed her channel in the club. By the way, she has a request. >> Excellent. Okay, Maria, ah, Maria, send the link later, we'll look, we'll prepare. Who else runs any social networks? Maybe someone tried, don't be shy. So that I understand who knows Instagram, who, ah, who still knows nothing. For those who, by the way, who doesn't have a Telegram channel, we will have a bonus at the end that we haven't mentioned. An instruction on how to register. Excellent. TG and TenChat. Super. We will also talk a little about TenChat. Excellent. Well, let's move on then. Ah, about choosing social networks. So, I want to see you. I'll come back to you a little now so that >> Tatyana writes. She has Telegram and TenChat, but she's a bit neglected. Inna writes Telegram. Ah, by the way, Maria, I am very glad that you will do such a substantive analysis of social networks in the club, because there are three requests there, and they are all different, that is, ah, specialists of different profiles, yes, someone is working, someone has already found their niche, someone is working with business in general, someone is selling a specific product. And here, of course, expertise is indispensable. >> Excellent. Yes, we will definitely look. Yes, your presentation has shifted a bit, you just need to. Yes, yes, yes. I will expand it. >> Look, >> yes, we will do all this now. Look, if anything, tell me, I would really like to see you. Now I will move it a little so that >> then you won't see me. Well, let's try it this way. Ah, you know, ah, I see you too, and this is just in the organizer settings, right? >> Uh-huh. Everything. Everyone can see it like this. Ah, everything is okay. >> No, let's, okay, like this. >> Well, I see part of your desktop and >> And now >> and now I see both the presentation and you, colleagues. Everyone sees the presentation in an open format. That is, if it's comfortable, if everyone sees the presentation, write like this. Everyone sees it, plus signs. And does everyone see Maria? >> I think that we >> colleagues, yes, if anything, if it's a plus. But you are not visible. And there, you know, you need to go to the Zoom settings, select organizer tools at the bottom and select gallery. Now you have removed the presentation. >> Uh-huh. >> Now you need to, yes, in the settings. I have the settings pre-configured, so I see myself and you. Now I see myself and you. And >> and now again. >> Okay, my dears, how do you see us? Oh, everything is wonderful. Everything is super. Look, ah, since you already, in principle, some of you have a Telegram channel, some know about TenChat, I will go through all the social networks again. I am, of course, for multi-channel, for being able to be everywhere, but this requires hands, possibly assistants. But for now, if there are no assistants, you can choose one thing. If you have hands, then duplicate to all social networks. Ah, look, I will start with Telegram. You choose a social network according to your, let's say, type, psychotype, even, perhaps. Some don't want to show their face, some want to tell as much as possible, some like to tell, so we will choose for all of this. So, we have Telegram, when you have minimal publicity. You can communicate in circles or in audio. The main thing for us is text. And this is suitable for those who want to run a blog without showing their face. My dog has come now, maybe she also wants to bark on screen. Well, shall we go? >> How without them? I, yes, I am surprised that mine have not yet graced us with their presence. They usually walk across my desk, and I wave my tails here. >> I am specifically wearing headphones for this, so as not to attract the dog. So, Telegram, if you only want to write. You don't like to film. Instagram is suitable for those who like to shoot videos, who are ready to create a lot of content, or those whose target audience is mainly in Instagram. These could be some clothing brands, yes, some Instagrammable beauty salons, possibly. So you need to, ah, we will talk about Instagram too. We have YouTube, where we duplicate all videos. They gain good reach, but only if you want to work online and if you have a connection with a Telegram channel, definitely. But we duplicate content there so that people know about you. TenChat is a kind of analogue of LinkedIn, perhaps, in some sense, which we no longer have in Russia. It's a super professional business platform, somewhat resembling Telegram, but strictly business stories, not personal like in Telegram. There isn't such an abundance of various topics, only about work. And I left VKontakte last, because, despite it being a Russian platform, I don't pay much attention to it now. There is targeted advertising, and everything. I recommend having a filled-out profile on VKontakte, but to probably shoot sparrows with a cannon when you can have all social networks. If you want to develop like this, then perhaps I would leave VKontakte for a little later, yes, when you gain experience, because VKontakte has absolutely all types of content, there are stories, posts, and so on, but all this works not as effectively as we would like. Well, I also recommend keeping it in mind. And we choose a platform based on your goals. Hmm, first of all, everything depends on the goal, not just social networks, everything in general. We first ask ourselves the question: "Why do I need these social networks?" That is, please write, maybe, do you have an understanding of why you specifically need to run social networks? What is your goal? Do you want to influence your clients, do you want to find new clients, do you want to share experience, do you want to teach someone, please write in the comments. Maybe someone is writing in the chat. >> Tatyana, Tatyana, sales are relevant, that is, attracting clients. Colleagues, who works in employment, who needs to form their brand there, to position themselves as an expert, this is also an option. So, please write down your goals. Attracting buyers, brand. >> And personal brand. >> For those who will watch the recording, be sure to write down for yourself why you need social networks, because this will be your motivation to understand for yourself why I am doing this. Because everyone, everyone is doing it, and I am doing it. Like, this is pointless. You need to understand what I will do there, what I will get. Therefore, answer this question for yourself. And the second step you will take is to choose a format based on energy. Why did I say this? Because you should enjoy your social networks. You should like them. And here it's about the fact that you don't need to have 1,000 subscribers. You might not even have 10,000. You might even have a small channel for a narrow audience, but you will be a professional here. So, the number of subscribers is needed when we sell something. If you position yourself as an expert, some small social networks will be enough for you. You shouldn't be afraid of this. Therefore, you choose a format based on what is closer to you: writing, speaking, broadcasting, or being purely an expert, or showing some life. And the third step will be to find your target audience. Where are the people you need located? And I will briefly show and analyze the gift that we will have. This is a target audience template. And I will explain how to work with it, because this is also very important. That is, you will understand, first, who you are, why you need this. Second, how I want to do this, that is, I want to write, speak, or record audio, and for whom I am doing this. That is, maybe in your channel now there are not only those who you need, but with the help of your content, you can reach this audience. And now I will show you a little about the gift. Let's have the template. I have sales funnels here right away. So, >> Maria, while you're looking, a question. Do some social networks differ in target audience, so to speak? That is, if the goal is to sell, >> where is it better to go? If the goal is to form a personal brand? Well, so to speak, for backup, so that it exists, right, where is it better to go? That is, do social networks differ in this direction? Is there any specific feature or no difference? Ah, look, we definitely proceed from where our target audience is. That is, 100% we must understand that in Telegram, for example, there is more business audience. And if we talk about Instagram, then there is also a business audience there, and there are also buyers who are ready to buy right now. And an important point with advertising marking and so on, that we cannot advertise ourselves in the same Instagram, but we can create a funnel, as Tatyana, I think, said, that she needs a funnel. We can create a funnel from Instagram to Telegram, because we will also talk about traffic later, about attracting target clients. And it's important, colleagues, we are now talking about content, about creating content in social networks. Traffic can be a side effect, but we are not talking about attracting clients now. But with the help of Instagram, you can attract your target audience and transfer it to Telegram. I will explain in detail. That is, these will be some enticing reels that will trigger your clients. We will talk about this separately. And here, >> we proceed from the target audience. When choosing, when choosing a platform, always start from the market, proceed only from the target audience. >> Of course. Well, I wouldn't say only. I would recommend starting from yourself, from what you like yourself, because the target audience can be found in VKontakte, definitely, and in TenChat. That is, the target audience is everywhere. But you need to understand that if I go, obviously, looking for a business audience on TikTok, for example, it's not there, we are not analyzing it now, but the social networks that we have named today in the presentation, they, in principle, all have some part of the business audience. And there are also many business audiences on YouTube, but the approach is slightly different, the formats are different. That is, you choose first of all, look, you should run social networks regularly, that is, you should really like it, and you should understand all this. That is, I would like you to enjoy it, because then you will do it with pleasure. And the people who read you will enjoy watching, liking, and smiling, because you joke like Elena in the text about some bosses. And you will exactly the same, live through all this with your subscribers. So, look, we will have such a story. This is an analysis of the target audience for a financier. You will receive such a table. And here everyone will have their own answers. We will have three audience segments here. With these questions, you can work independently. Here it is about your owners, for whom you will create content. Based on these questions, you will understand, for example, these are m a and, for example, you will have segments that are actually owners of marketplaces. Then you understand that you will write about marketplaces in the channel, you will have some manufacturers, then you will write about production, and you understand who you want to work with more interestingly, and answer these questions. Thus, you will have a clear understanding in your head about what to write. And next will be the content plan. I'm looking ahead for now, showing you so that you understand that you will need to work with the target audience. Here it is, the third step. Check the target audience, where they are, and thanks to this table, you will understand where to find them, who they actually are, and what to write for them. Because you are not writing into the void, but for the people who will buy your products. I saw that you also talked about the product line. Perhaps some of you already have it, so we are not covering it now, but like this, you will prepare all this. And we will also have such a content plan table for a financial director. It will also be at the end. Here it is important to understand that with the help of these questions that I showed earlier, you will form a content bank for yourself. I will scroll ahead a little now. Just a second. And the dog has come to me after all. Here she is. >> Without her, >> yes, she, of course, also loves to be present everywhere, so Good girl. Yes, so >> supported. >> Yes, yes, yes. Let's look at mandatory posts for an expert blog. This is something like this. You can, by the way, take a screenshot or photograph it. And now I'll make it smaller. Like this. Mandatory posts for an expert blog. You will also have the presentation, but these are basic posts. We are not talking about any specific social network now. Such posts should be mandatory in any social network. First, it's an acquaintance post. Who am I, how am I useful to people? That is, why should they read me, for what kind of business, what problems do I solve, what is my product, and a call to action. Next, okay, next will be a post about positioning. For example, I am about budgeting or I am about marketplaces. That is, you can specialize and thus filter out those who should not, yes, follow you, and attract your target audience. And, there are ways, by the way, about specialization and so on. We will also have a file on how to set up Telegram so that you are found there too. I will send it to you at the end. So, next, we should have case studies. Case studies can be anything. Elena, you probably, ah, are creating these tables there, yes, in the club, case studies, so that you can collect something that can be shown to people. And perhaps analyze one of these tables anonymously, some business model, yes, what you do, some case studies, >> you know, it's good that you touched on this topic. Financiers work in a tough niche, and without these case studies, without confirming their results, it's simply impossible for us. Therefore, in the club, in programs, in any of my open programs and others, we always package case studies. We always do this visualization, which we can, well, first of all, offer during a consultation with a client, illustrating our solutions. But for a blog, I think this will work great. Such things always work, yes, especially when I come, subscribe to a financier, I look: "Ah, he has case studies in my niche." I think: "Excellent, there is a table for agencies, I specifically need it, I'm going for it." And, accordingly, you should also show your three case studies. You can find them somewhere, you can take them from the club, yes, from yourself, and visually present them beautifully and publish them. They also manage your reputation. Next, analysis of typical owner mistakes. You clearly have accumulated some stories over time that you can share. I'll be honest, the "boss" post is my favorite category of Elena's. I love reading about a boss who came up with something, because I am such a boss myself. And this can be presented with humor, or seriously. That is, and we know many such bosses. Therefore, here you get into life, and into pain, and into the target audience. Therefore, mistakes should definitely be there. You can now popularize your mistakes. For example, when I was just starting my journey, I had three mistakes. I didn't tell clients about the results, I didn't make, I don't know, a budget, and so on. So, let's move on. Tools, checklists are something that is well saved. That is, any checklist you want to save so that you never return to it, as they say. Yes, yes, yes. And to understand what is better, >> yes, it's better to give it to a specialist. Therefore,
Ah, but nevertheless these, these tools, checklists, some compilations, they are very well preserved, especially on Instagram, and on Telegram they are shared, meaning these posts are shared. Therefore, this is the kind of content that should exist. A call to action and how to work with me, this can be a regular post where all your services are listed and at the end there is a link to sign up, either for a consultation, or to your website, yes, to something. This must be present. Because essentially this is one of the goals of why you are running social networks, do not forget about it. Well, and social proof, these can be reviews, and your speeches, some of your publications, that is, everything that kind of positions you as an expert. And all this can be absolutely adapted to any social network in different formats. That is, this is a template, a basic principle, a system that can be applied to any social network and used. Uh-huh. >> And then we talk about how to write posts correctly. In fact, this scheme will also suit everyone. We will have this kind of instruction file for the Telegram channel. I will show it to you right away too, so that you understand that I will not just leave you like that. Here will be instructions on how to create a Telegram channel with types of names and so on. We simply, unfortunately, do not have much time. I will not dwell on it, but you can read it calmly. And including how to write posts correctly, how to format text for posts. That is, all this will be with you. And accordingly, you must make each post according to a certain structure. That is, in the beginning was the word, yes, at the beginning you have a headline, like, why I fought with the general director and for the submission of a report, for example, well, that is, some kind of attractive headline, something like that, which will hit your audience, like how we wasted a million on marketplaces or how we earned a million on marketplaces. Then you put one main meaning into this post, where you actually talk about this story. And you should have, um, in the first paragraph, there should be a continuation of this, this story. And at the end, you should have a hook, like how you wrote essays, maybe in school. This is a, well, some kind of hook. Then, um, you talk about what this story is about, and you finish with a call to sign up, or some call to write a comment, and so on. That is, this is such a, uh, such a template for writing posts. Colleagues, maybe you have some comments, questions, or maybe you want something in detail? Okay, I have turned off your sound, Elena, somehow, it seems. Just a second, I have now given you sound. >> Yes, yes, colleagues, in the chat, please. And some fire emojis if someone has taken something for their piggy bank, some ideas, please. Give me some fire emojis so I can see that you are with us, that you are not asleep, that you are screenshotting the screen, that you are growing with experience. >> To understand, um, at what stage everyone is, because sometimes there is a feeling that we know something, but we don't do it, and someone is already doing it and someone can be given deeper, yes, more information. And are there only girls here or is Denis also here? I wanted to say, girls, but not only, but also men. Then it's also great for men to run channels, social networks. Often, men's channels turn out completely differently, more seriously. Often we still want to add some soulfulness, and men are more about professionalism. And men, by the way, somehow with, probably, with a male approach, channels often grow significantly. I often see. So, look further. they are more immersed in expertise, they tend to go into details, into details, that is, right, you know, to the earthly core with a jackhammer, >> yes? So, let's move on then. The specifics of content, now, I think I have closed you again. >> So, Tatiana writes: "Very useful." Elena gives a fire emoji. Thank you. >> Uh-huh. Excellent. So, is the screen visible? I see. Do you see? Uh. So, look, next we have the specifics of content. >> So, excellent. If you have questions, you can write them, we will also analyze them. So, don't be shy. I want you to leave and start your channel, either Instagram, or like T-chat. And then you will unlock your potential, because there are a huge number of people who want to find you and don't know about you yet. And 100% uh, you will be able to position yourself somehow. So, I want you to be able to do this. Therefore, do not hesitate to ask questions. I'm serious. And then Elena, I think you can write to her. Elena will not mind. Because I want you to show yourself, because I am sure that Elena has equally wonderful people, because when I came to Elena myself, she told me: "Maria, you are doing it wrong there, you need to think about how you save, how you save strategically." I want you to, I am sure that Elena has equally wonderful people, and I want others to know about you too, who need it. Therefore, do not hesitate. So, next is mine, do not hesitate, especially since there are many reasons. Maria and I will meet again in January in a closed club, where she will conduct a detailed analysis of blogs. And January-February will be dedicated to this topic. I am preparing a program, but now the word is to the experts, because promotion on social networks, probably in 2026, will be very, it will be super important. Given the changes, given what awaits us, of course, financiers need to develop a personal brand. Of course. And here is a question from Tatiana: how often should posts be published on Telegram? >> Look, this is a very cool topic. We will also talk about it now. I would do, uh, so, I would sit down and create content for one day, for a month ahead, publishing them, maybe once every 2-3 days, every day is not necessary. Here, the question is good. It strongly depends on your capabilities, on the posts themselves, and on the target audience. If you run a super-expert blog with long read articles, then of course, you will last for two or three posts a week. If you have small polls, some voice messages that you can record, you can publish every day. I will probably share at the end. We will make a small mind map on how to create content in one day, for a month ahead. Approximately, yes. We will analyze this. And here Natalia says that I did it for a year and a half, but due to lack of time and burnout, I haven't been active for 2 months. I have Instagram, Telegram, and VKontakte. This is great. Natalia, this system is exactly for you. Uh-huh. This system, when we create content in one day for a month, maybe 2-3 weeks, will suit you, because if you don't have enough time, then this is your option. You sit down for a day, write down topics, develop them, and then publish them later. So, this will suit you. And Inna writes: "How to attract a target audience to a TG channel?" This is about traffic. This is also an important topic. If we have time today, Elena, we will probably analyze it. If not, then separately, yes, if there is time, we will touch upon it. But I can say, Inna, we analyzed this at the previous intensive, where you were last, about financial models. I will just repeat, in a Telegram channel, attracting a target audience through advertising. Without buying advertising, it is very difficult to attract a target audience to Telegram in the required quantity. Other methods, the ones that are advised, free ones, yes, post and so on, they also have an effect, but a very small one. This needs to be understood. And again, we come back to the goals that Maria started with. Why do you need a Telegram channel? What do you want? From here, the strategy is built. Maria will now talk about >> We will also analyze traffic. In fact, this is an important topic. We have several options for how to buy this traffic. Both free, conditionally free, where you only spend your time, and paid. We will analyze this. I would like to analyze this, at least give you a system for understanding, so that it sinks into your head what it all consists of. Let's move on. Content specifics in Telegram and Instagram. Well, I already said that in Telegram it's simplicity, structure, and logic. That is, you can use texts, voice messages, audio, and engagement. And on Instagram, you will need to spend more time creating content. These are carousel posts, shooting stories. That is, um, ideally, if you have everything together, but I would probably focus on Telegram, because it will be the easiest to start with. Well, here are just examples of content in Telegram. I think everyone knows it, but also, so that you understand, you will need to do the same, by the way, not-boring-finances, a little bit of competitors in some sense, um, publish posts like this with experts, um, with post formatting, we have it in the Telegram file, in this file, there will be about formatting. Right, I just stumbled upon it. About everything. How to do all this will be in the file. And there is content on Instagram. Just for those who don't have Instagram, I'm showing that here we have a video with a hook. That is, my first tax audit. Super interesting for entrepreneurs. And here, um, aesthetics are not even that important. So, you don't have to worry too much here, but overcome the imposter syndrome and show yourself, um, show these reels, make them, record and edit them. This, of course, takes a lot of time. And here everything strongly depends on your goal. That is, if you are ready to spend time, you have assistants, you can edit, create funnels with, um, landing pages in Telegram. Followers come from these reels. Here are also small content examples. This is "Five applications for controlling remote workers" - this is just an example of a carousel post. Where will these applications be? I'm doing it here in an overview, um, just so that it all fits into a system. T-chat, at least at a basic level, you can be present. And the structure here will be the same as in Telegram. That is, here are screenshots. In principle, everything is clear. And here is an important point that some people here have T-chat, someone said, you need an invitation to get there, so you can share invitation links to T-chat in the club, so that someone invites you there. Therefore, share links if someone is already there. And there will be gifts here, but I suggest we analyze them for now. Let's go back to the questions. Gifts a little later. I want to analyze more. Colleagues, don't disconnect yet. Let's chat about traffic. First, traffic and, um, how to create a content plan. Let's start with the content plan. Now my favorite tool is a mind map. I just adore this tool. I do it on the MindMA platform. So, let's, um, turn off the demonstration, turn it on again >> in general with content. Here is another pain for financiers, because how much expertise we have, how much of this, this, that we immediately want to give to everyone, and immediately. >> So. >> M. And at first, what I suffered from, my blog was very, very expert. There were a lot of tough, difficult topics, well, tough for perception. I didn't know how to dilute them with some light content. Therefore, a content plan, yes, >> I learned to do it. It's great that you will show the mind map. I want to, too, I want to see. It amazes me when someone says they don't know how to make a content plan, I'm always shocked. This is probably like for you, when someone doesn't know how to make a table. But nevertheless >> I made a content plan in a table. I make it in a table for myself, you see? I'm used to it. But a mind map? Well, interesting, yes, I want to. I used a mind map when I was creating a course plan, I was my own methodologist. >> I want to analyze with you now what we need to create a content plan. That is, like a child, when drawing a picture, he gathers pencils, paper, paints, brushes, and so on. And what will we need to create a content plan? That is, you will need to sit down, for example, tomorrow on the weekend and, first, answer, my goals, what do I want? I'm just noting that we've covered this today. I absolutely love making mind maps. You can use them to create content plans, and write each post using this. That is, a really cool tool. First, my goals, what do I want. Second, um, my target audience. That is, I'm leaving a link here to this, um, table. My target audience. You sit down and answer the questions. Make three segments. Make three segments of the target audience. Who are they? These are those who sell on marketplaces, these are industrial entrepreneurs, these are some club owners, these are some agency owners, yes? That is, identify three segments of your target audience. You can also go by segments. For example, someone is a freelancer, then you will have a low check, you need to understand. Or it's manufacturers, you need to approach them in a certain way, or it's owners of large corporations, you approach them differently, through some conferences, where the Telegram channel will be your business card. That is, you need to choose your target audience segments here. I don't know, Elena, should we go through the segment options or is it generally clear what you think? You know, I think that, um, financiers understand now, everyone knows who they work with, what segments. Here, maybe colleagues, if you write in the chat now, who has a segment that you work with, yes, who has already chosen, well, just write that you have a segment or write which one. And who has not yet chosen a segment and is in the process of choosing, yes, because there is a lot, write that you have not chosen. So, yes, we can analyze, >> we can analyze. >> Is there a segment, is there a segment that you will definitely work with? Those who have one, put a plus. >> So, next, we talked about the subject. >> Next, I would do a competitor analysis. While someone is writing, I will continue and we will come back to this. Um, look, competitor analysis is simply, at least for starters, without tables, there are tables for competitor analysis, just look at who does what in what format. That is, imagine, imagine that you, that you, um, this is one of Imagine that you are a business owner, imagine that you are the owner of a store on Wildberries, and you are like: "Ah, how do I make financial reports? I can't take it anymore. I think I'll close this store. I need some kind of assistant, a financier, who will sort it out with me." And you start looking for him. You look for him on Google, you look for him in reels. You find them on Instagram, VKontakte, articles pursue you everywhere. That is, you will put yourself in the shoes of this business owner and see who offers the same services as you. And you will understand that you are not alone. Um, maybe your colleagues, yes, look from the club, see what everyone is doing to understand that the segment is actually in demand. That is, if you have competitors, it means that the niche is good, it means that there is money there, there are people there, there are orders. Um, next, um, next, gather a bank of topics. That is, um, how will you gather a bank of topics? First, it's, um, about yourself, that is, gather all your credentials, photos that you want to share, um, some, um, tricks, some experience, some of your experience. That is, for example, I am Elena, I have over 30 years of experience, I am a teacher, I am the chief accountant, chief financial director, and so on. That is, you gather all this and put it into your notes, or create a mind map for the content plan, or anywhere, even write it down on paper. And it's very important, I'll share myself, a long time ago I started writing down my cases in a table, and I started to claim them. It turns out I did all this. Wow. That is, these were large projects. And when you gather this, you associate yourself and claim this experience for yourself. Therefore, it is also important to gather this. Next, um, gather these post topics that we talked about. Um, when you are doing, um, answers to this table, you will find a lot here already. That is, what phrases does your boss say most often, what situations cause the most stress. When you do this, you will already have some bank of topics. Exactly the same here, um, then, painful topics. Painful topics, um, for example, how, for example, to submit a report, um, the chief accountant quit. By the way, now I will show you the table for the content plan, colleagues. I think I'm talking too fast, like, follow my hands. Well, if anything, >> we can do it even faster. I am comfortable, colleagues. Put a plus in the chat if everyone is comfortable. If you need to slow down, please write. >> Yes, I can go even faster. I'm holding myself back. So, um, now the table. The table. This is good, because this is good. Now I will show you such a content plan for a financial director. We will have a template. It will be additional, where you can work with it in a table. Here we are already brainstorming topics, that is, painful topics, um, um, for example, the owner comes to you, he doesn't know what will happen to him. That is, step-by-step stages of working with a financier. That is, you, um, show here, um, who is the main one. You kind of show, guide the person through the path that they will go through with you. That is, some painful topics of your businessman, entrepreneur, who is poor and unhappy, he has a lot of ideas, he doesn't know which one to grab onto. Um, calculate, by the way, calculate, yes, yes. Calculate. Look, Natalia wrote in the chat: "Small business with a turnover." Her segment: "Small business with a turnover of from a million per month." Marketplaces online. >> Well, it's clear, yes, that the pain is survival. >> Survival. >> Uh-huh. Because, um, calculate, yes, and most likely all small businesses are limited in resources, and they don't have such powerful accounting platforms yet. At best, they do something on the fly, so Yes, of course, here is one sentence, one content. >> Colleagues, another possible moment. So, just a second. Um, Tatiana writes: "Her segment is services, she focuses on service businesses. Revenue from 10 million per month." Also small business and approximately understandable pains. >> Again, look at marketplaces, yes? They have, as far as I know, increased commission. The marketplace is increasing the commission, yes, I think. And, accordingly, you take a hook, like we said, the marketplace has increased the commission again, what to do with the seller. And you break down step-by-step what I would do if a financier came to me, we would do it this way, reduce expenses, or recalculate percentages, and so on. That is, you are following this pain, which is immediately relevant. Here, you probably need to either subscribe to some news publications, or news of these sellers. That is, imagine that you are this very seller and look. And, by the way, the second point, there are business clubs. I myself am a member of various business clubs. There are a huge number of business clubs for sellers. You can quite calmly look at these business clubs, maybe get in through someone, or see what these business clubs offer. There are plenty of pains of your audience. How to attract trade? VED foreign economic activity. And many cannot apply the patent because they have exceeded 20 million. Um, well, here, a little bit, >> yes, here, probably, the question and continuation. How to attract trade to the fact that many individual entrepreneurs cannot apply the patent, this is probably the second question. Or rephrase it. That is, if the question is about attracting trade to it, then, accordingly, you need to find platforms where this trade somehow manifests itself. Either a business community, or clubs. This is foreign economic activity. >> Do you mean trade, for example, with China? Yes, for example, as an option. Or not? I have a woman who deals with non-resident rubles, they exchange this whole currency somehow. They do all this, >> you know, even trade with Belarus, it also falls under VED. Even trade with Kazakhstan, it also falls under VED. That is, there are nuances. >> Clubs, clubs, that's 100%. You are an expert, you come to a club or where these people are, and you comment, you give. This is even a free, you could say, method, conditionally free. A huge number of entrepreneurs who are engaged in this, they go to forums, they gather in clubs where they share their pains. And you come there with your registered Telegram channel or website or social network, and you give some answers, what you know, or comment, enter into a dialogue, and you, essentially, you already have your channel registered, for example, in your Telegram profile. People click and see your services, that you have extensive experience in foreign economic activity, and they order this service from you. That is, there will be a funnel like this. I think, Tatiana, you also asked about a funnel. Here is a direct example of how it looks. Well, and here, probably, it is also worth looking at the interests of these entrepreneurs. who is involved in this, what else worries them. Besides clubs, probably, they will be looking for a mix, um, a financier mix, who can consult in the area of taxation changes and can set up management accounting that is understandable for the entrepreneur. Here, um, strengths are in the portfolio, which is universal, it includes both accounting and management accounting. And you need to look at the community, >> yes, business club and community. >> If, and if we do such a bold move, we are talking, for example, about Belarus. If we find an expert in Belarus, who is exactly the same financier, but in Belarus and deals with foreign economic activity with Russia and with Russia, and do some collaboration with him, a joint post, for example, and they will find out and, well, your target audience will find out. That is, this is an option. >> Good move, by the way. >> Here. Let's >> good move, yes, on social networks. Write, >> colleagues, and exhale, exhale, pause. All who are in the club, look at the club page, there are already gifts. There are already gifts. Everyone else at the end. >> So, excellent. Let's move on. In general, we, look, we gather a bank of topics, painful topics, um, then we gather, um, mistakes, yes, mistakes, mistakes, advice, yes, everything that you can give. Then cases. Look, gather cases, for example, well, at least two or three. This is a story, um, with a hook, yes, at the beginning, a story about what was done, what was done, plus some visuals. That is, it can be a screen recording, it can be some, um, so, something else. Let's finish gathering how to create content, and then we will analyze the topic separately with Tatiana, because the topic is also interesting. It will be useful for someone with examples. If no one objects, if no one has finished their tea yet. >> The tea is not finished. Yes, here Tatiana writes: "The topic of negotiations is everything for us." I didn't understand which Tatiana. Tatiana from the club or Tatiana? No, most likely, it's another Tatiana who was not in the club, on the growth program and negotiations. Because the second question is definitely about negotiating with clients to sell your services. Yes, clients, with the change in the tax regime, many are not ready for new prices. And it is clear that here we need not only to position ourselves, but also to skillfully sell our services. Positioning, sales through social networks will help. They will help in building a brand and in facilitating this negotiation process, in conveying our prices and the value of what we do. Well, we will return to this. >> Well, by the way, >> about what is a painful, painful, painful issue of sales >> about positioning. By the way, I also write about services here. About positioning. Look, the client faced the fact that the price is higher than the service, yes, but if you are a cool expert, you know how to bypass some pitfalls. Well, let it be, well, it's okay that the prices have slightly increased, um, yes, for your services. This is about your services, probably. It's okay. But, it means that this is a person who will help us in difficult situations. And here you convey your expertise. And people understand: "Well, well, of course, an expert, a person is growing, how can he not raise prices? All businessmen are growing. You become on the same level with him. You are also a businessman who runs
Your own business, but a little different." >> Yes, yes. Yes. A conversation at the entrepreneur's level. Ah, Tatiana, well, she has indeed raised that very topic now. Ah, the business has crossed 20 million, they already have VAT. >> Uh-huh. >> The accountant and the financier have more work. Our workload is growing. And this needs to be proven. You need to understand, again, find the right words. Because this is, well, these are not our fantasies, this is the reality, this is the volume of our work, >> in fact. And you, look, you are now speaking from the financier's side, and I will tell you from the entrepreneurs' side, since I am myself in business clubs and in Digital, look, a huge number of my colleagues, I am the founder of a digital agency, so we ourselves have just barely crossed 20 million. Many of my colleagues who deal with traffic, advertising purchases, budgets go through them, they have crossed this this story. They have a problem, where to find a good accountant. They managed their own accounting themselves in the bank, for example, now they need an accountant. They don't know where to find one. Imagine how many people will be looking for an accountant or a financier, because this "not boring finance" is now fashionable, everyone doesn't understand what to do. So you become visible to those who want to find you. And then, maybe this one will leave for 5,000, but a new one will come for 10, who doesn't know, he will give you all the reins, because he mm wants to somehow survive, figure it out. He doesn't care about these, about this difference. He wants, >> he needs a solution to his problems, >> yes. >> This financier truly solves these problems turnkey. And what Tatiana writes: "I don't take those who don't need it, don't need a director's report, yes, make it simpler, cheaper." This is a risk. Risks primarily for both entrepreneurs and financiers. I wouldn't take such people either, by the way. Yes, indeed, you need to find yourself, you need to position yourself and look for those who understand what they are paying for. >> And, accordingly, next we have, ah, bank, my services. So here are all your products, service descriptions, what they will receive, what they will receive, possibly examples, ah, and a link to sign up. And in this way, look, you will already have here, there are only six topics here, in fact, but you can break down about yourself into one or two posts, you can make about yourself in text plus image format, text plus photo, you can record an introductory circle, yes, or you can describe some voice message. Painful topics. There can be three to four topics per month. Look, per month. Ah, mistakes, advice, one to two topics per month. We, by the way, did not include personal life here, but I believe that this is a kind of additional. Whoever wants to, shares, whoever doesn't want to, it's like not mandatory. Are there introverts in the chat? Put pluses. >> For me, for me, this is a painful one. I could never build my content line about something personal. >> Well, it's not necessary. It's optional. It, of course, engages, well, it adds this connection, but it's not always needed and sometimes even excessive. Therefore, my services, one to two posts about services. In total, look, we have already accumulated, so, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12 topics. Two to three posts per week like these. Ah, you take them, delete all my stuff that I wrote here. I'll put it back now. delete it with a wave of your hand, and you get your topics, which you record here. And briefly write text for yourself and choose a format. This is text, video, infographic, post plus poll, circle, or audio. This is prepared for Telegram, but exactly the same way Reels for Instagram can be, yes? Infographics also for Instagram or for Telegram, if there is a designer, or you can do it yourself in some editors. You can do it with infographics. Here. Here is such a content plan that you fill out. You sit down tomorrow, for example, you set your goals, understood your target audience, researched who is doing what, gathered these topics and wrote posts for them. Or you can use artificial intelligence. My assistants, yes, for example, ah, my assistants. M I will give you a bonus now, maybe it will be really useful for someone. The first is ah chat GPT. Ah, well, it seems like you need to deal with this separately, but ah chat GPT can help you write posts. Ah, chat GPT plus VPN, if you set some topics, context, the right prompt. We are not dwelling on them now, but these are assistants that save time and editors. I made this presentation in Gamma. Because if you, pay, for example, some designer, it takes him two to three working days, and you need to constantly edit it, correct it. Here is such a website, I will now, ah, send it to you. You can also make this presentation on this website. I'll duplicate it here. Presentations, some, infographics, and so on. You can simplify your life yourself and make pictures with the help of this editor. You'll go in, look, and you'll figure it out intuitively. Everything is quite easy there, as it seems to me. Well, this will definitely simplify your life if you at least figure out this much. And in this way, you can sit down in one evening and write all these topics, instead of inventing something new from your head every time. That is, you prepare a bank, from which you can take, set yourself a task, but I would do it once a month. And then you do delayed posting. delayed posting. Perhaps you know what it is, when you in Telegram or >> in Telegram it works great, yes? In Telegram it works great. Now you just need to find time to allocate a day and a half, because if you don't go the third way, don't use this method, >> one day you sit down, create content and put it in delayed posting for at least 2 weeks. At least for 2 weeks. It saves time. Otherwise, if you work, from my experience, if you work with several social networks, I started with two, it's 12 hours every day. Without such concentration, of course, no. And if you work with one network and create it in a day, especially if there is such a detailed content plan, well, yes, the savings will be colossal. Here. And let's move on to traffic. I promise not to take up much of your time. I will talk about paid and free promotion methods. We didn't want to include this in >> I will say now that the audience is not against you taking more time. Audience, support me with lights. We are talking about traffic, about money. >> This is an important topic, by the way. I really want to, I love to analyze it, because what you see, ah, in general, content is divided into, ah, in general, your social networks are divided into two parts. The first is content, what you create, and the second is people. Where to get people? They won't subscribe to content just like that, they have no way of knowing you. For example, in Telegram itself, ah, it's very difficult to find a person. There is now a search by keywords, but it still works poorly. Therefore, we will now analyze, ah, free traffic. What is it? What is it? If we are talking about Instagram, I will analyze one and the same, well, two social networks: Instagram and Telegram. If we are talking about Instagram, then free traffic is Reels, because there is no paid advertising now. In general, advertising is prohibited in Instagram, but Reels with hooks ah must be present. Mmm, and you must have your profile set up, you must have links to your Telegram channel and pinned posts with your products, that is, ah, what I sell, how to buy it. And a transition, accordingly, to the social network where you sell it, either to a website, or a payment link, or to a bot. Ah, so Reels with hooks. We have commenting, ah, on, ah, trending videos. That is, for example, we saw such a video, a trip to the tax office. My first trip to the tax office. A financier, your colleague, went to the tax office, it went viral. You with your set-up profile go in and say: "I had something like this, I've been going to the tax office for 10 years, and I have such and such a case." And people who have this painful problem come to you and comment. The disadvantages of the free promotion method are that it takes time and you need to do it systematically. This commenting or filming. Exactly the same posts, ah, carousels. Posts and carousels are also trending now, but here it is important to analyze your audience and gather the pain here and make this post according to a certain scheme. That is, some kind of setup, some kind of resolution, climax, and then a call to action. That is, well, this is such a conditionally free method and a free method in Telegram and, probably, just in life. I will write this as the third method now. Telegram we have Ah What is there? First, it's Let's do this. Look, your profile in Telegram is set up, you have a personal account to which your channel is linked. You have, for example, it's written in the header, in the header, or the channel is linked. Here, ah, here's how to link this channel, don't forget. All this is there. You, then, go and with a set-up profile you go and comment. Commenting on channels, ah, is a good method, ah, quite decent. You can comment on channels, as well as comment in clubs. In clubs by topic. Well, you need to get into clubs somehow, go somewhere. That is, for example, Grebenyuk's business club Anomaly, some business club 500, well, you're unlikely to get into 500, but you can definitely get into Anomaly. You take some thread, take some topic and comment there. Exactly the same forums. There are forums. What else do we have? We have live broadcasts, for example, like now, but ours is more of a talk, but experts also come and calmly, ah, with some colleagues from related fields, do live broadcasts. This is also a conditionally free method. Then we have joint posts. Joint posts, when you create a post on a certain topic with someone, and they talk about you. Do we have anything else? What did I forget? Well, it seems like that's all for now. Maybe I'll remember something else and add it. There is in life, ah, such free traffic is speaking at conferences, at entrepreneur conferences, for example. That is, you know your your, mm, clients are marketplaces. You go to a conference, there are the main marketplaces there for 2026 and you speak there, as an option. Ah, you give your QR codes there. Ah, QR code to the channel, now I'll put QR code to the channel here, to the channel website with your services. Exactly the same, ah, exchange of business cards, business cards. Publications in the media. Ah, I here, ah, publications in the media often and on TV. Look, I will give you a bonus site called sUfIT. Now I will send it to you. I know a lot of information, but maybe later you will get to it and want to use it. I'll leave the site here. This is a service for journalistic requests. You can register for free and give comments. There are also requests from RBC. I personally performed on RBC like that. Mmm, there are also NTV requests sometimes. TASS, various. Ah-ah, it's free, but it's not a fact that you will be published, because sometimes they don't publish, it's a roulette, but mostly they publish. Well, I recommend looking into it. This is also a free method. Ah, well, I've just jotted down what's in my head. I'll be honest, I'm doing all this from memory, I didn't even prepare for it, but, in principle, I've jotted down free methods for you like this. Next, we move on to paid methods. Colleagues, have you used anything? Write. Everyone is writing: "Thank you for the emojis. Elena and I are very pleased. We are liking." Okay. I will continue about paid traffic types. So, look. Ah, traffic is divided into several types. These are placements, ah, targeted advertising. We are talking about social networks, so context and so on are not here. And here you will also feel a little like that boss who spends money on advertising and doesn't understand what he's paying for. So, here you will justify all this and understand it. Look, placements. What are placements? Here I am Masha, I come to a public page, I live in St. Petersburg, I come to a public page, there, ah, severe St. Petersburg, and I say: "Guys, I want to buy advertising from you directly from your channel." They tell me: "Okay, we'll provide the details, you'll pay, we'll publish a post, like Masha the marketer." This is all a placement. There is targeted advertising. These are small ads that you see if you don't have a premium subscription. By the way, premium subscription. Do you use the premium subscription in Telegram? Do you use it? >> I use it. >> Then you don't see it? Yes, I don't see ads, but when I need to check, I turn it off and am amazed at how many channels are advertised to me, which are set up for me. >> Yes. Yes. Ah, look, there are nuances here. I will tell you about them now too. Ah, targeted advertising. If we are talking about those who bought premium have money, and those who don't use premium have no money, this is a wrong belief. So, those who don't have money may not buy a premium subscription. Therefore, you shouldn't be afraid of targeted advertising. But what do you need to know about targeted advertising? You can do it yourself with a Yellama specialist. I'm showing this just in case. I understand that you won't rush to do it now, but you should know how it works. I'll just show the website and leave it here, ah, so that you understand how it all works. Because even if you order it from someone, you need to understand how it works, because there is such a tool, Yellama. In Yellama, there is a regular account and an agency account. I recommend registering an account for yourself so that you receive some commission from it. That is, so that no one registers you, you register yourself. They have services. Mmm, so >> this is only for this is for Telegram users. This >> this is for You can do anything here. Here on Yellama, you can do anything. Well, that is, you can pay for VKontakte targeting. This is an aggregator. Look, ah, for example, in VKontakte you can pay directly in the account and also Yandex Direct. The nuance of Telegram is that you can enter from a certain budget. I, well, that is, directly into Telegram before, you could enter from 2 million, then they lowered it to 300,000, lowered it, >> yes? And now now you can enter through an aggregator. Nevertheless, you cannot enter Telegram directly, as far as I know, only through aggregators. And in Telegram Ads, there is a small cabinet, there is a small number of settings. What does this mean? When you enter Telegram, you have only your name, date of birth, possibly country, and all that Telegram knows about you is your channels and your data. And the setup happens based on this data. That is, it can be set up for a specific geo and for a specific age and gender, and it can be set up for channels. That is, you take competitor channels, Not Boring Finance, and set it up accordingly for their audience. Oh, what's this? So, my picture turned off. >> Well, share again and you'll have happiness. >> I'll just, colleagues, a second, I'll connect. My computer might run out of power, so to avoid this, I'll move now. I hope you don't mind. Ah, my dears, and still keep the lights on, for whom the topic is going well, for whom this is all necessary, important, who has already jotted down some working ideas for promoting their account, also put a plus, because in the club, I will continue this topic, we have already started developing personal branding. Maria, you have a real tough situation here. This is what awaits us all. No, ah, people have been living in this for a long time. It's just that maybe you don't know, everything is fine. So, look, I'm telling you this so that I'm telling you this so that you have this information. You don't have to use it now, but you need to be aware of where you are in this system now. And to understand and have information about what is possible and what your competitors are doing. Therefore, look, in Yellama, ah, you can fill out an application here, regarding advertising in Telegram Ads. And ah Telegrams, ah, I will not show my account, ah, I will just show what it looks like from the inside. Ah, there is such a cabinet here. Here it is from Yellama. Now I'll show you. Ah, it's not here for some reason. Ah, I log into my Ads into this cabinet through click.ru. Ah, this is the same as Yellama. >> The same. Here is such a small cabinet, you will have the name, ads, link, cost per click, and that's it. And you will be shown to people. You can set this up yourself. You can pay someone. There's nothing complicated about it. The main thing is to understand the principle. You can, someone, who is a targetologist, you can consult and do it yourself in order to understand how it works. There's nothing complicated, but there is this targeted advertising by competitors. And there is by >> my dears, this is about money. This is exactly what we talked about in the club, what Maria is showing on her fingers now, this is the advertising budget. That is, you go to Yellama, you go to click.ru and start paying for your leads, for setting up advertising. This is a very important story. This is what we will have to analyze separately later. We will need to. Well, Mike has come to us with his blackness. Yes, Mike, you've come to the wrong place. These are financiers, these are serious people. This is about money, yes? Ah, so, what is a black screen? Just a second. What is this? >> Share again, yes, share again. And >> look, ah, I wrote here that you should have an advertising budget. I would say. Why could this be? Interesting. Ah, now. >> Ah, well, this guest who came to have fun needs to be removed. >> Ah >> ah, you have organizer rights. That's it, he seems to have removed himself. Yes, just a second, colleagues. >> Yes, >> interesting. So, okay. Look, so, >> I'm adding. You will have an advertising budget here. I would recommend starting with minimal budgets from 30,000 rubles per month. That is, this is the budget and payment to the contractor or yourself. So, perhaps it will be easier for you to learn a little yourself. Look, ah, in Yellama there is such a function when you set up this advertising yourself with a Yellama specialist, and they help you wonderfully, they tell you. That is, you can also pay for it afterwards. Post-payment is also available there. So, such an option is possible, but targeting is a bit complicated. It's complicated. You need to figure it out. There are placements. Placements can be through an exchange. I, by the way, wanted to give you analytics too. I'll give it now. Through an exchange. and ah through yourself, that is, directly from ah directly from the channel. That is, what do we mean? There is, I will add it here for you too, ah, Teg. Ah, Telega in is a platform for integration. Now I will add this link to you here. This is called an advertising exchange. Channels. You can also register here and sell advertising. Here you register as an individual, minimum budget 3,000, as a legal entity 50,000 by invoice. You register here, ah, and look for channels by filter, for example, financiers. Here, in fact, ah, advertising is with a markup. That is, you can find channels here, and buy directly. That is, financiers, ah, not a small one, here is the code finance, yes? That is, a huge number of channels where you can, ah, accordingly, >> well, I see management practice flashed by. >> Let's see, let's see. Financial management. >> There, ah, no, this is financial management. This is from management practice. Generally, I understand correctly that in order to start doing this, we need to compile a list of channels where we would like to place an ad? >> You can find them here, yes? You can define schemes. That is, >> if if we are looking, if we are looking for a target audience for business, >> well, we need something about business. If we sell, ah, if we sell, for example, if we need to find financiers, and we sell our expertise to financiers, well, here, >> yes, you can find marketplaces, that is, for example, well, you need to search here, ah, marketplace partner club. >> I will answer in the chat. Is the recording of the broadcast useful? The recording of the broadcast will be available in the general blog within 24 hours. Yes, of course, there will be gifts too. Wait for it. There will be very useful gifts. In tables, as you like. In the club, the recording of the broadcast will be forever. Gifts are already hanging there. >> Here, it's actually intuitive. You can browse this site, just search by keywords and buy. If necessary, we thought about making a separate topic about traffic. Well, write to Elena, if anything, we will analyze it. That is, this is the next. >> And the last time we meet, colleagues, yes? and directly from the channel. That is, you found a channel here, you go into it, into this channel, some, really, catch discounts. Well, let's say, hypothetically, you see the name of this channel, find it on Telegram by link, ah, here's a wow discount, that is, it will have this name, you find it ah, like this telegram.com and find this channel, but I can't find it now. Ah, and find it, you can search somewhere else. Find it, yes? and write to them directly. They have information on how to place an ad. It will be cheaper this way. But in fact, it's more convenient to search and place through an exchange. And the process of placing advertising here is very simple. So, there was a question about traffic. Ah, here are these options. These are paid methods. We can analyze each one separately in order. I'm just not dwelling on it now. That's it. So, there are so many traffic methods, paid and free. >> Well, there's also the issue of marking. >> Direct contact always stops me. I think, oh, I have to do this marking again. I avoided it because when I encountered it, I immediately started looking for another option, and they told me: "Here's Telegrams, you can there, they do everything themselves." >> Look, Teleg, you have automatic marking here. I also like Telegin, that you pay for automatic marking. That is, it's all, well, if you go through as an individual, then you are marked as an individual. Well, in principle, everything is okay. Everything is embedded there immediately, automated, posts are also written automatically, so it's very cool, but you'll have to overpay a little for all these services. Well, and about marking advertising, yes, let's also give it just in case about marking. Ah, let's mark VK. I'll just show that there is such a thing. Ah, VK marking is called ORD VK. You go here, register through your VK account, and you can mark any advertising both in VKontakte and in Telegram through this advertising aggregator. And plus, pay an advertising fee. That's it. Plus pay an advertising fee. Yes, this is a special topic. Well, if necessary, we will analyze it too. That's it. Well, you know, here, this is the very bureaucracy that cannot be avoided. It's just, well, you have to live with it, so to speak. >> Allocate time, deal with it. >> Listen, well, that's about it. I'll take a screenshot of this and send you the link. The link to this mind map will also be available for a few days. Then it will delete itself. You can't save it, I think, only in screenshot format, but you'll have the screenshot with all the links. Mmm, I'm giving you three files: a content plan, instructions for Telegram, and a content template, and a target audience analysis template. And this table. If you have questions, ask Elena. We wanted to analyze something else. Now, before I forget, I'll send it. >> Now you can all go to the Telegram channel, our "Management Practice," and download these gifts. >> Uh-huh. So, >> well, and whoever downloaded, put, yes, put a plus, so that I can see that everything is working, that you have downloaded these files. So, it turned out unexpectedly long, but I think it was useful. Any questions? >> I think no one objects, colleagues. Even >> so now. >> In general, Maria and I planned there, ah, we wanted to spend about 30 minutes with her, and she had a great topic initially. So there was such a voluminous conversation that would take about three hours. And I understood that 3 hours, especially during the holiday period, well, it's not destined, but everything was desired. And I asked: "Let's do it quickly, but a little bit on each topic." And so we did it quickly, colleagues. Mmm, well, I hope you liked it, >> yes? Great. Ah, I'm glad it was useful. I hope that everyone will start some social network, and you understood that this is actually your tool for managing your reputation and your influence. Therefore, well, be sure to create some social network for yourself and, possibly, even if not regularly, but so that this social network exists and works for you. Colleagues, and please, your questions. Maybe someone has something now, who wants to ask something, please, live. Who wants to ask something? Who has any questions left, maybe about money? Maybe about where it's easier to start. Ah, welcome. Great. Well, they're writing thank you. Perhaps there are no more questions, but if they arise, you will probably write them in the comments later. We will analyze them there. We won't leave you with anything. If something is needed, we will analyze it. So, now I'll look. So, thank you, Inna, thank you, she writes. Yes, thank you, Tatiana. Thank you. Colleagues, I remind you that in the club in January-February there will be more events. On Maria's recommendation, I invited ah, a specialist in offers, in business correspondence. And in the near future, probably on the 15th, there will be a broadcast where, ah, a specialist-expert will give an algorithm for business letters. We will talk about cold mailings. This is also promotion. We will talk about how to attract subscribers to your channel with cold mailings. But there will be more focus on the algorithm, ah, correspondence, the algorithm of communication. And with Maria, we will meet again for a detailed analysis of financiers' channels. Well, I hope that in February she will also give us some interesting topic, >> because marketing, promotion now, yes, now we are in focus, we should enter 2026 packed, ready for the events that await us, for business and fully ready to work with our dear clients, with our business. Ah, I thank you on your behalf, on behalf of all subscribers of the "Management Practice" channel, Maria. Ah, the recording will be in the channel now. I hope you, ah, those who could not participate today, will watch it. And, mm, you know, I am very pleased that Maria found time and gave exactly that focus on promoting financiers. Not just everyone and everyone, but specifically the services of financiers. A complex topic, a difficult niche, a tough niche, there are its nuances, we work with business. And here, clearly, without water, how to work on social networks, of course, concerns every financier. Ah, thank you again for such a substantive conversation and I bid you farewell. Until next time. >> Thank you, colleagues. Thank you, Elena. >> Colleagues. And yes, thank you. Gifts are in the channel, and you can go to Maria's channel, ask her your questions there. For those for whom her consultation is relevant, please use it. Who wants to get her consultation for the businesses you work with? Well, I hope, Maria, this is also possible, yes, your agency, >> of course, it's possible. You can, probably, ah, ask, look, ask questions under the post, I'll join in, I'll answer you. If necessary, we will do it. For everyone who was at the live broadcast today, you can write to me privately, I will call you for 30 minutes, who wants it, for free, so that you can communicate, ask some questions, and if a paid consultation is needed, you can then sign up, well, at least having figured out some question for yourself that you have left. I will send my private details to Elena, and you can write there that I was at the broadcast today, and sign up for a thirty-minute free consultation. For those who need it >> one more gift. Today is a gift evening. >> Well, yes, I love gifts. >> Yes, thank you very much. >> Uh-huh. >> That's it, colleagues, thank you all for participating, for your reactions, for your feedback. And once again, on behalf of all of you, thank you, Maria. >> That's it, colleagues, goodbye. >> Goodbye.