Transcription
Wine tastes better if you pour it from a heavier bottle. A restaurant wants you to drink wine. Why? Wine doesn't have a known price anchor, so you can mark it up like a bastard. Okay?
You can't charge £30 a glass for a glass of Johnny Walker Red because people know what that costs in the shop. But you can buy a bottle of Shadow Dubscure for €6 and charge £30 for it. And because it's expensive, everybody will say it tastes of black currant. Okay.
What the restaurants do is they make you think you're choosing what to drink while actually stuffing you royally. And this is how it happens. You arrive, there are wine glasses already on the table. Secondly, they bring you a drinks menu. It's not called the drinks list. It's called the wine list. And then there's the final touch, which is sheer genius. They only bring one wine list and hand it to one person. Now, there's only one drink that you can all share. So once the guy has the wine list, there's only one question you ask the rest of the table, which is red or