Transcription
Hello and welcome to my channel Events How-to ME, talking about the events industry in Arabic Language. We will talk today about Virtual Events. Please hit the like and subscribe buttons, let's start!
Virtual Events is events being organized on internet applications, with no physical attendance is needed from the participants and speakers to events venue. During the past phase of COVID-19 spread and its effect on the world, most of the companies has adopted remote working using the specialized application for this function. This new reality has affected the moderation of business, specifically the marketing and events sectors.
Virtual events are organized on remote applications on the internet mainly, meaning that the event will be held in a virtual space on the cloud, where participants, speakers, and exhibitors participate remotely without traveling to a physical location, only virtually.
Virtual events applications have been around for the past two decades, and it was used partially in the events world, especially for educational events (conferences, Seminars), where the main event was physical, the virtual application was used to support the event with more attendees unable to travel to the event location.
Virtual events have strong points that contribute to their power, which will push event organizers to use it more in the near and medium future.
1- Virtual events are sustainable, meaning that virtual events do not need a high level of fabrication, decoration and big budgets as it is done remotely.
2- Virtual Events are universal, anyone with an internet connection and a smartphone can participate in the event from anywhere around the world.
3- No Size Constraint, virtual events size is controlled by the application used, which might be 10k, 20k or 30k. Some applications might accommodate 5K or 10k, or 15k, and if the event was streamed on social media channels, the attendance might increase to higher numbers.
4- It's Efficient, it does not need physical attendance, where attendees can participate from anywhere around the world, in which there will be no costs of travel and accommodation or any other related spending. The only cost will be the event registration fee.
5- Virtual events need digital marketing, and the applications of digital marketing are ready and it advanced more in the past period that all events depend on it in their campaigns, and the virtual events marketing needs are already available and ready.
6- Technology is ready, meaning that the video conferencing apps are ready as well attendee management applications are ready, it needs only to be integrated under the event umbrella, so the event manager will only need to research and learn these applications.
7- Virtual events are cost-effective, building and organizing a virtual event is not expensive, compared to actual events, as virtual events cost will depend mainly on the application used. We need to keep in mind that some advanced applications are costly and somehow expensive, but in comparison to the event size organizing physical events in a ballroom, a conference hall, or convention center, the cost of virtual events will be far less.
Let's talk now about the building blocks of virtual events. To organize a successful virtual event you need to achieve three main points:
1- First point is the quality of content, what is the value in the content provided. Most of the current virtual events are conferences or exhibitions, and these events are built around the content, so if the content is of high value to the attendees then your virtual event will be successful.
2- The second point is the production value, for a successful virtual event the level of art production should be of high quality that will give your event an edge, and boost its adoption in the market.
3- The third and most important point is the human connection or engagement because virtual events are conducted from behind the screens, with no physical attendance, which is the main pillar of a physical event. You need to build the connection effectively between your speakers and attendees and vice versa, or in other words to create engagement, to keep your attendees engaged, and actively participating.
We talked today about virtual events, their points of power and their building blocks. Please don’t forget to like and subscribe, thank you, see you next time.