Transcription
Hey y'all, this is Trevor with Carrot. And I watched a little video for you. I saw an amazing, amazing question in a Facebook thread the other day, actually today. And it's from a client named Sasha. And I'm just gonna read the question so you know. I'm gonna walk you through what I guess, number one, we're to look at the date. And we're looking at some cool things on why it's so important to go for performance instead of preference on prettiness. But also show you some emails from really high-performing investors, what they're doing. And also show you some really cool things you can do to customize or personalize your Carrot site so you can stand out.
Sasha's question says, "Who do you use for building out your website? I use Carrot for the platform. However, I'm looking for professional site cups, the customization to make you stand out."
So the question that he asked is an amazing question, and it's a valid question. And it's something you should be asking in your business: How can I stand out? Now, the thing I want you to make sure you're focusing on is what is "standing out" mean? Okay? Is it standing out with your unique selling proposition? Is it standing out by by trying to be different visually? Because there's different things that can actually increase or decrease the performance of your website. Standing out by itself is not a good thing, okay? Standing out with the things that actually increase your performance are a good thing.
So let me show you a couple things really quick, okay? Here's a website, regular. That's a really awesome-looking website. You know, this is not a Carrot website. It's a custom WordPress site. One of the largest home buyers in the country, and probably the largest home buyer in Houston in the used market. This is his website, right? So really great-looking site. You know, this is not a Carrot website. It's a custom WordPress site. One of the largest home buyers in the country, and probably the largest home buyer in Houston in the used market. This is his website, right? So really great-looking site. Yet, really good, clear copy, good clear branding. It looks different. This call to action area is kind of pretty and kind of cool. It's got that fancy little thing around it, the cool little hover things. This section is really cool. Like, I look at it, "Oh man, that's awesome." It's got really good copy in there, and it's very interesting. Kind of open door-Z as far as bringing up, you know, little notes and little things pointing to houses. Good, clean, clear branding. Really awesome, not cluttered. The whole thing. I think most people when they look at this website versus, let's say, this website, okay? This one here, it's a Carrot site. It's got a little bit more words on it. It's got a different call to action area. It's got a lot more words down here. It looks quite different than this site here. I think nine and a half people out of ten would say that this site here is probably the one that they would rather use, right? This site for this site.
There's a few reasons they would say that. They would say, "Well, they'd rather use it because it looks different, it looks pretty, it looks, it's less wordy." The thing is, I want to read you this email, okay? This email right here is actually from the founder of that website, the number one home buyer in Houston, or around there. There's one of our home buyers in Houston. This client here, Jeremiah, was with Carrot. He's one of the biggest home buyers in his market. He moved over to a different platform so he looked different. The problem was, when he discovered looking different wasn't always a good thing, he actually decreased his performance. So before he moved back to Carrot, he's like, "Man, I made all this investment moving over. I don't really know, like, is that really gonna increase my performance?" I said, "Just talk to this client. Talk to Jason Bible. He's the guy who tested a ton of stuff."
So Jason tested over $50,000 a month in Google pay-per-click and Bing pay-per-click, running through three different websites: this custom site that I showed you right here, really pretty, amazing-looking site; his Carrot website right here, personalized, branded, he's got credibility in there, looks good. I'm gonna show you some of the things that he did to customize it, okay? And then also, I'll leave Propeller site. Now, here in $50,000 a month in pay-per-click traffic for several months. In this email right here, he says, "We ran a test a few years ago and had double the conversion with Carrot versus Lead Propeller versus our custom site."
Now, can we say that everyone's gonna get double performance? No. Can we say that every website's always gonna perform better on Carrot? No. But what we can say is that the data usually tends to say that the way the Carrot structure is set up, that high-performing framework, is a higher performing framework. Now, what he did was he bagged this website. I'm showing you guys this website on archive.work because it no longer exists anymore. He completely replaced this $15,000 custom website, an amazingly pretty website that he invested a lot of money into, with this with this Carrot website because it's outperforming his other one by such a high margin that he was losing so much money focusing on prettiness, focusing on how everybody looked different versus what is actually putting more money in my pocket. And only when he actually tests into A/B splits can you really find that information.
Here's another example. Let me read this email from the number one home buyer in the Oklahoma market. When he turned off my Slack. So this is from Carter from 1-800-to-sell-homes, number one home buyer in all of Oklahoma. I've been with this for a couple months by then. I reached out, said, "Hey, how are things going?" He said this right here: "Thanks for reaching out. I couldn't be happier to say so far. Working on minor tweaks to. I think our situation in particular is interesting because already we already had a strong brand going in. We have been, we have seen a dramatic increase in web leads. With that, we have also seen a fairly significant drop in phone leads. I think that shows that people got frustrated with our previous site. They probably got on and looked around, couldn't get the information or find the lead form, so they called." This is a very good thing. The other thing that we noticed is that historically, and I'm talking a five-year period, our leads are lower than average, but slightly higher than they've been in the last three to five months. We have reduced our TV budget by almost half from our historical average as well. So the total marketing budget is significantly lower. And then where we have been over the years. That may sound like a bad thing. Man, historically, we convert 10% of our leads into purchases. Since switching to Carrot, the leads we are getting, although less than half the historical average because we cut our TV budget, are converting to purchases at a much higher level. Things have been moving so fast that we haven't had the opportunity to accurately determine the lead to purchase ratio, but I would estimate it is in the in the 25 to 35 percent range, which means the leads we are getting are significantly better than our historical average. Thanks for everything. We're looking at expansion because of the success we've had in such a short time."
So here's his website. Now, they happen to be using the same design. I'm not saying that this design is doing that, that you have to use. But this design is insanely high-performing. There's certain reasons for this, y'all. Okay? So if you want to look different, what a lot of people do is they try to change the website to look so different that they remove the things that actually perform. Or even if you try to emulate or copy this, what happens is they copy the wrong things or miss-copying the important things. The navigation structure, the way it's set up, is insanely, insanely important. What happens when a lot of people try to move to something different to look different is they don't put the psychology and the research into why your navigation structure should be ordered in a very certain way and in the exact pattern and order that people actually ask for and look for their solution to their problem. Then your copy actually addresses that, the conversation going on in the person's mind. We have tested the single form field. We have tested the heck out of the single form field, y'all, okay? The open-door style, express homebuyer style, single form field. We've tested in 20-plus markets through thousands and thousands and thousands of visitors. And overwhelmingly, the single form field does not perform better. So be careful with what you go out there and emulate because the data doesn't show that the single property form field performs better. And even half of the situations we've tested in, many of them had actually decreased performance and leads by over 20% versus this format. Some of them increased leads, and those ones, they've actually stuck with the design like this right here.
Okay, $2.99. There's the largest home buyer in all of Tennessee. Uh, let me pull that up here. I'll write that. Pull up the wrong URL at the start. So this right here, single form field. This is a Carrot site, okay? This is a Carrot site. They went through our concierge program where we dial in the visual of the website so you don't have to go hire a web developer who doesn't have all the data and all the experience and knowledge that we have in this industry. And we do it on our system. So this is a Carrot site. We baked in their credibility, kept the high-performing framework, brought in the single form field because we tested it on their site and happened to boost performance for them. Brought in a credibility bar with the good image, brought in their TV credibility, their really cool video, some other credibility, and then the content, okay? And they're crushing it.
So I want to address kind of the elephant in the room here. Is this, is this right here, is the amount of content? So this guy right here, I just got done talking with him today. He's in our version one of Carrot, from years ago. He hasn't moved over to version two yet, and that's something that we're gonna be helping you move over to. He's on our normal site design. He's done some basic customizations with pictures and that's about it, but he hasn't done much more. This guy has thousands and thousands and thousands of motivated house seller leads in here. Thousands. Okay? Let me, let me click this really fast here and just look at this. 39 this week. 3,900 seller leads in there over the course of the time. Now, we may ask this question: So is looking different important? Or is actually the fundamentals of psychology and connecting with your prospect and building credibility the most important? I think most people, when they're looking at trying to look different, they're looking at the wrong things. They're looking at "different" as in the visual, versus "different" as in their unique selling proposition, as in their marketing method and getting people to them. This website has a lot of words on it, but it converts like mad for them versus anything else that they tested, okay?
So let me talk about the "wordy" versus "non-wordy." So a few years ago, some two years ago, we bought a house. We're on the river, and we actually had bats move into our attic, okay? So what happened? As I went to Google and I went to Google and started typing up phrases like, "How to get, how to remove bats from attic," things like that, okay? So I had this problem, right? I had this problem. I was highly motivated to figure out this problem and get rid of these darn bats in my attic. So what do I do? I do the same exact thing that motivated house sellers. I've got this problem. I've got all these questions in my mind. I've got this pain that I need to remove. So what happens is, at that point, you need to answer all of your questions. You need to research, okay? Now, what do you need to be able to research? You need content. You need answers. So I started going in here and I can start clicking all of these websites. In wildlife removal, bat removal pro. I literally probably clicked the top seven or eight. I did seven, at least six or seven searches. I get down here, I click "bats and attic removal cost," okay? I'm clicking all these things. Check. Now, I probably clicked nine, 10, 11, 15 different websites on my research, on my search to solve my problem, okay?
So what happens is, all these websites pop up. Here's atticpestauthority.com, and it's got a bunch of content on it. That's cool, right? That's really useful. Lots and lots of content can answer my questions. Lots of really good pictures that rope me in. And it talked about the types of bat droppings, how do you know here in the bats, where they are, it talks about how to get rid of them, the health issues, all that stuff. What does it end up with? It ends up driving me to literally a lead generation deal. This one over here, professionalwildliferemoval.com. Terrible-looking website. I think everyone can agree to me that this is an ugly-looking website. But what happens? Because it answers all of my questions, has a lot of content on here, amazing images, amazing pictures, I'll address the exact things in the exact order that I needed to. And I actually called right here. Now serves over 500 locations. I called this one, the ugliest-looking website, it answered all my questions, had tons of words on it, tons of clutter on it. It said, "I didn't call because of the clutter and all that." I called because it answered all of my questions and didn't leave me hanging. It wasn't a thin content website.
Let's pop over to this one, okay? Listen right here. It's really pretty, but it's less words. Like, there's not really much for me in here, okay? What happened was, when I landed on this one, subconsciously, I wasn't even thinking about conversion area. I was thinking about my problem. I was thinking about what my problem, how do I get rid of this problem? What do I need to know? And what do we need to figure out? So my kids are in the second floor of the house. Their bedroom is the attic is above the rooms. I'm concerned about health issues for them, right? So I'm going through and I'm like, "Kids." Kind of cool, but they're not really answering my questions. So what I would do, I'd bounce back to who I left the website that had thin content. Okay? And there were other, there were a few other websites in the bat removal space that were very, very insanely pretty, okay? Insanely pretty websites. But what happened was, let me pop back over to bat removal, "how to remove bats in the attic," okay? So what happened was, there's a couple websites that were insanely pretty. There are a couple websites that were, you know, very, very good-looking websites. Let me see if I can find one or two of them again. They were landing pages, and they're thin, thin content. They were pretty, they had a lot of white space. You know what? I bounced back immediately and I left the website because they didn't answer my questions, okay?
So now let's go back to this one and figure out why did this one not perform as well when it looks different, it looks pretty. So what's the most important factor? Is it looking different and pretty? Or is it actually, is it actually time your message and connecting with your prospect at a root core level where they have problems, they have frustrations, they have fears, they have a problem they need to get rid of, they have questions in their mind they need them answered, and they need to find out, is this the company that can actually solve my problem in a credible way that I can trust? Okay?
So over here, what do we see? We have a good call to action, "Get a no-obligation cash offer on me." How sweet, awesome. That's cool. That helps me out. At least I know that you can sell, you can buy houses, avoid realtor commissions. Showing us that it got cool. That's good. It has a phone number. Cool. "Request a cash offer." Cool. I can put in my address. That's awesome. This right here is losing them probably 10% of their leads. Literally, this one button is probably losing them 10% of leads by the way that it, the size of it and the words in it. Okay? This right here is as much as this is good copy, most people are not going to read this. This is cluttering up the message because the way it's laid out. I'm not going to go through and read this stuff because it's not bolded. Like, if this was bolded where it said, "Can't afford the necessary repairs," that would be better. But still, it's presented in a way that's confusing to the eye. So I end up just scrolling down through that. "How does it work?" Okay, cool. I kind of understand how that works, but I've still got questions about this whole thing. You know, still got questions about all this stuff. And they have a "how it works" section and all that stuff. But what if I'm in probate? Can you guys help me there? What if I'm in X? Can you help me there? They didn't answer it.
You over here, it's in a more logical format. Yes, people might say it's wordy, or you might send it to your cousin Sally, who is a graphic designer, or your brother to check it out, and they might say, "You know what? No one's ever gonna read all that stuff." I can tell you, don't take advice from people who are not your target market or heard you or who do not have the data that backs up that what the target market knows. Because what happens is, when we ask our friends or family for feedback on something, they're gonna give feedback on what they feel. They take away from what they feel visually. They take away from it. You know what? They are not your prospect. They don't have the same pain that your prospect does. So they're not gonna be interested in reading the content, and the content isn't gonna pull them down the page the same way the right content will pull a highly motivated prospect down the page. Okay? So don't take feedback from your brother, your aunt, your uncle, if they're not a highly motivated house seller, or if they're not an expert in online conversion for motivated sellers. You know, the psychology of the seller. Take sales copy is way, way, way different than designing a pretty-looking webpage. And performance goes along the same thing.
So right here, copy. We addressed a similar thing. "Sell your house on your terms." Very similar to the one before. Very similar here. "Avoid hassles." Da da da. "Get an offer." That's very similar. The psychology of the form is way different, though. This year, they're getting a lot of addresses. Then we're getting as many full leads. This year, they're getting more addresses and more full leads. Okay? The button's way bigger. It's way, the whole thing's way better on mobile. You shrink this puppy down. Way, way, way better on mobile devices than this other one. Way easier to use. Right here, yes, it's a lot of copy, but we're addressing the person's story. We're addressing their problems in their mind. And then you start to drag down the story. "Hey, here's your situations. Here's how we can help you. Do you need to sell? Awesome. Even if you work with an agent, we can help." And you're some more stuff we can help. Put it up. Go see our process over here. Ready? Let's opt-in. You're some blog posts. You can, "Ow, awesome." Here's some more copy. Here's some areas that we work in. All that's very strategic. The content flow. Up here, you always want your top left navigation button to be focused on the exact thing they came for. They came to sell their house. Or if it's a cash buyer, say they came to look at investment properties. Never put a "home" link there. Never put an FAQ link at the start. Always should be the exact thing that they came there for. And then it should trickle down in the order that they make a decision. There's a lot of other things we've baked into these sites, but mobile and other things that make it perform so well. And why this crushed Jason's $15,000 custom site, why it crushed the competitors, and why I don't want you to make the same mistake. And it's not because I want to save the 99 bucks a month. It's not gonna make a difference in my bank account, y'all. But I do see mistakes like this make massive, massive differences in other people's bank accounts.
I'm gonna show you a few examples of other websites that look pretty darn good. Okay? This one here, like I said, $2.99 cash. Amazing website here. Let's pull up another one here. There's so much pretty. None good. They happen to be using the same design too. You don't have to use this one, but they adjusted their form a little bit, but they have a great branding in there and they have the credibility bar in there. And they baked in some extra visuals and they centered up their content and they restructured their content right here. So, so it's just in a different format. It looks great. It's converting insanely well for them. Let's look at this one right here, okay? So still, now home buyers. Okay? This right here, he closes, I think, three to five, three to six deals a month just from SEO in the New York market. He went through and customized it. Now, he used a different one of our templates, but he brought in his branding really well. He brought in great images. Then he burped, he wrote even more copy. This website crushes it for him versus his custom ones. The cool story about this guy, Dave Brown, actually was in the business and full-time as a web developer, making websites for real estate investors. That was his business, y'all, developing websites for real estate investors, custom WordPress websites. And he's an investor. What he ended up doing was he ended up trying out Carrot, found out the form so much better, was easier to use. He didn't have to keep up with the plugins. He didn't have to keep up with mobile changes. He didn't have to keep up with web hosts and hackers, exploits, and all that stuff. And he also liked her SEO tools in the backend and all these other things that go with it. And he said, "You know what?" He now doesn't develop websites for real estate investors anymore. He uses our system himself. When he is a web developer, a custom WordPress guy, he's developed probably 100-plus real estate investor websites. All of the people who reach out to him now for websites come through Carrot because he's found such better performance with this system, with SEO, with conversion, and just all-around less hassle and having to manage things.
Let's see another one here. This one's pretty interesting. So let me bring up this one, okay? It's a lot of people say, "Well, I want like an open-door style, really, really, really clean-looking website." This right here is a Carrot site, okay? This is a Carrot site. I'll scroll to the bottom to prove it right here. It says, "Powered by Carrot." So what happened was, this client wanted something way, way different. We said, "Well, we're gonna warn you, everything you're asking us to do actually goes against our testing and data." Now, we can still wrap your branding and your story around the Carrot framework. Or if you really, really want that, we could use you as a test case. We can test some things with you. And they said, "Okay, we much rather do that." So they chose to forego trust in the data and said, "We want to try it. We want to go with the open-door format, a lot of white space, really clean, you know, cool pictures, the whole thing, right?" All that. There's two key fundamentals I want you guys to notice here. The first one is, we couldn't duplicate the open-door format. Not because we can't, not because we can't do it technically on our system, you could if you wanted to if you knew some CSS. It's because the open-door stuff, the reason Open Door performs so darn good, y'all, and OfferPad and Express Homebuyers for them anyway. Open Door, in particular, it's because of the unique selling proposition. Their unique selling proposition is the primary reason their stuff works so well, okay? It's not because the clean, the cleanliness and white space and did it. It ended up this picture is an amazing picture, right? They have great copy in there. This copy is pretty darn good. That's all good stuff. Credibility. Our cool Carrot's got that stuff. Icons. Cool. You can move these icons and put this exact same stuff on your Carrot site. No big deal. Cool. That's not some picture back there. Video, whatever. The thing is, y'all, and the reason that they have structured their navigation structure in this way, they are in the business of arbitrage money, okay? They're not really a house buyer. They buy houses, but that's not their main business, not the main way they make money. The arbitrage money. They have a ton of money in venture capital. They buy a lot of houses. They sell a lot of them, especially on terms. And so they're as much a home selling company as they are a home buying company. So that's one thing right there. That's a unique selling proposition that most investors don't have this type of thing dialed in as well.
The next thing is their pricing, okay? Part of their unique selling proposition. They, over the years, have tested a lot of things. Their pricing never used to be in the navigation bar at the top. Their pricing was always buried down somewhere else, like in the footer. What they ended up finding was with their heat map testing and things that we do too, when you find what people are clicking on a lot, if it's like blowing up on the heat map, you move it up towards the top of the page and make it easier for them to use. What they did was the pricing page got a ton of traffic. People are curious about your pricing. So most real estate investors are way, way, way untransparent. There's a lack of transparency in pricing, okay? You make offers and oftentimes don't make it insanely clear how you're making money and how you came up with that offer. So what happens is people fear that you're not transparent with your pricing. They fear that they're getting ripped off. Open Door, part of their unique selling proposition, is transparency in pricing, transparency in process. You can come in here and I can see exactly what I'm getting into, just like with them working with a real estate agent. I can see exactly what I'm getting into there, okay? Then also, I can go into the "how the process," on how it works. Their process is different. It's a little bit different. They have a unique process, okay? Same thing, you could do this on Carrot. I think you do this up in the manor, but that's part of the trend. That's part of the process. Another part of their unique selling proposition is I can get an instant offer online. I can submit something and I can literally get an instant offer through that whole thing, okay?
So the reason Open Door works for them is not necessarily the white space, not necessarily a lot. So you can do most everything you see on Carrot if you know some CSS. It's because of their unique selling proposition. They've gone out there and got amazing pretty images, okay? What you're gonna have to get anywhere they're going. They went out and got content and they really worked insanely hard. But how are they differentiating? Their thing. Look at this right here, y'all. They are differentiating against you. How is Open Door different? They used to just differentiate against attrition of home sale. Now they're differentiating against you closing a few days, competitive price, no listings, showing, staging, your stress, transparent fees and pricing. They pointed out because that's part of their unique selling proposition. Sell instantly, but well below market value for distressed properties. Major repairs. Homes resold for a large profit. How are you going to use your website and your marketing to point out your unique selling proposition so you are different than Open Door? You're different than OfferPad? You're different than the big guys, okay? Because while we're looking for a pretty-looking site, and we're looking for things like that, we should be focusing on unique selling proposition. How are we different than the 4,000 other flippers in my market? How are we different than the other real estate agents? Changing a website design is not gonna do it. What is gonna do is focusing on your USP. Folks, in what's great and what's different about you. If we go to you guys like, like Houston Home Buyers, where we go to guys like Brad Chandler, or the other ones. Brad Chandler's your client of ours. You go to people like that. The reason that they are winning is because they've nailed their marketing. They built in their credibility on their website. They've nailed the fundamentals of online stuff. But then they focus on unique selling proposition in a big way, okay? That's what I want you guys to focus on.
But I'll show you a few other websites here. Let me pull up. So this one, go back to this one. We were testing it, and it's performing way, way, WAY worse than other websites in this market. And as an example, this one's in the same market. This one, same thing, happens to be using the same design. No, this one's crushing. This one right here. So you want to look different? Cool. Different could mean actually reduction in performance. So this website in the exact same market, DC and Baltimore, is losing big-time against this website in DC and Baltimore, okay? Big time. Not even close.
Alright, so let me show you a few other examples. So let me bring up this little, this little notepad thing I have. A bunch of other sites. This is a cool-looking site here. I'll let's see here. Home on First KC. That's a cool-looking site. Get that. Did it. Did it. I don't remember what that one looks like. Let's see. Home Buy Solutions. Let's see what that one looks like. House Heroes. These guys are crushing it. Did it. Didn't listen. They customized quite a bit. And you can do a lot of other stuff with this stuff, guys. So here's what I heard. This is a Carrot site. It looks different. Still, it retains the high-performing elements in there and it's adjusted. This one went through our concierge program. Our team did these customizations for the clients. They didn't have to. That's one I showed you before. They're crushing large in Maryland. This one here, they took our design and they actually did all the work themselves. We didn't do any of it. They're separated, but they still have the content that's needed to work for SEO and really bring the person in. Some people think that this is clutter, but this performs insanely great, great on mobile, and it crushes it for them. But they've brought in part of the unique selling proposition. Buying Greater Houston area since 2007. Been around for a long time. They have an A+ Better Business Bureau. They have great, great testimony. Was their process clean? That's clear. Really, really good design. This website, it's a carousel. They did the work themselves.
This one here, this is uh, this is a Carrot site, okay? Right here, they went through. They used our hero section. They did a few things. They made the adjustments themselves. They, they're standing out and they're crushing it. They used a credibility bar. Bring in credibility there. They have a lot of content here, but they're ranking well and they're doing insanely well because what this content does is it addresses the pains, fears, frustrations, the limiting beliefs of that prospect, answers all their questions. This is not going to be a website that someone's gonna bounce back to Google because they didn't get their answers. By the time they get through this, they're gonna have their answer, the questions answered. They're gonna feel trust with credibility that they know what they're doing, and they're gonna reach out to you. And also, the cool thing about this versus a thin content website is, let's say you guys both get the lead. Let's say both of them get the conversion. The website with more content, education, and trust being built on the website actually has a competitive advantage when it comes time to closing the deal because you've already advanced that client further along the path of gaining trust, credibility with you, than the other website gets the other, the other person's. I'm just gonna submit something in here just to kind of get, get it. I got an offer from them, but you've already built credibility. They're gonna wait for you to make an offer to them, even if the other company makes an offer first, because of that content and everything that's built in there, okay?
Let's bring up this one. This is another one in the Phoenix market. They went through. Amazing image. Good, clear, clean, clear branding. You brought in some other things. They're kind of cool. Let me bring up this other Tucson one. I think it's this one. Well, this one looks really great. Same thing. This one happens to be using this design, but there's a lot of, both people using different designs. And we do have a new design actually coming out that's really, really cool. And about probably a couple weeks to advanced marketer members. That is similar to this, but a little bit different. I'm in a positive go find and show it to y'all. So here's mock-ups. The active website, remember the URL of it, excuse me, but it's rolling out to advanced marketer members here shortly. This is a new design based on our fundamentals as well to help you stand out. This one looks amazing on mobile, but you can see some different kind of design, more modern sites, top, more modern style, making the form bigger, more obvious, really standing out. The credibility bar looks sweet the way that it is. Some, some gradient elements in there. But you're still able to then retain the content and the content edge that it's gotten. Look over on mobile. This regular looks amazing on mobile. And that's what we're always designing for. Mobile first. One last thing. What people really recognize to realize when you're looking at website designs is over 60% of all the leads that come in through a Carrot platform are mobile. So when you start to really look at the website from the mobile versus a desktop, more you start to see a lot of those fancy pretty design elements still matter. Okay? A lot of those fancy pretty clean design elements don't matter as much because on a cell phone, what's gonna happen is it's gonna shrink down, right? It's gonna shrink down like this, okay? So right here, pardon the rest of my screen here. What's gonna shrink down and so you're gonna lose a lot of those fancy elements that you're gonna find on a fancier design. So you should always be looking at designing from mobile first. Why not desktop first? Because more than half of all the leads come through mobile. Mobile as it is, and you start to lose the fancy, clean clutter, the the design you think you're going for is almost all gone now in the mobile device when that's one half the leads that you're bringing in.
So amazing question. There's a lot of different ways. We're going to be coming out with a series of blog posts to teach you guys how to customize the visual of your websites more. And if you don't want to do the work, we actually can do the work for you in our concierge program. That's where a lot of those sites went through our concierge program where we dial in it, in for you. We dial it in with the copy, the visual, the whole thing for way less than you would pay to tip it to pay a legit conversion and SEO-based web developer. But you still be retained, retain all the training, all the tools, set the whole thing with Carrot. So once again, if we can help it, I would love to help you out. And we've seen so many people try to move away to another system like an REI Black Book. I love REI Black Book. They have an amazing serum. Their websites don't come anywhere near conversion rate with ours. So you always have to look at what your, what your most, what's most important? Is it the money in your pocket and the conversion? The most important? And the performance the most important? The ROI? Or is it feeling good that something looks different to you? You get the warm and fuzzies about it? Way to lose money because it all. We love you guys. Dan, think of putting this group together. Amazing, amazing question. Keep this coming. You guys like it, I'll do some more short videos on online marketing, some other things. If you guys want me to, let me know.