Transcription
With all the different tools and builders out there, it's easy to get caught up in the technical details of how to create landing pages that convert. You can find tons of videos about how to set up a page in less than 10 minutes and make it so awesome everyone opts in. But is it the reality?
Hello beautiful people! I hope you're doing great and welcome back again to another video. For anyone who doesn't know me, my name is Mo. I'm actually a funnel designer and builder working for you. So if you have any questions or video requests, make sure to drop me a line in the comments. I would be happy to make you a video.
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In today's video, we are going to answer the question: How shall we create landing pages that convert? To do so and attract the right people, getting it done as quickly as possible is probably the last thing you should be worried about.
Two very important steps need to be taken before you get lost in all the technical stuff of setting up your landing page. The good news is you can do it all with just a piece of paper and a pen or a laptop. It's all your choice.
There is a simple three-step process to designing landing pages that will almost force your final visitors to download your free thing and join your mailing list.
Step number one: Create an amazing and relevant offer. This is the most important step when designing a lead magnet. You have to make your offer hyper-relevant to your audience, and you have to make it so good they have no choice but to say yes.
In the words of the great Dan Kennedy, he said you have to match the bait to the crit. If you want to attract affluent professional working women to a high-ticket weight loss program, the best bait might not be a free download on how to get a great set of abs. No, no, that's not the conversation that's happening in their head right now.
Now, if it is a free training on how to lose 30 pounds of pregnancy weight from the last pregnancies when you only have half an hour free after work, that might attract the kind of clientele you're looking for.
A great offer, aka a lead magnet or a freebie, can save a terrible landing page, but a great landing page will never make a bad lead magnet get the kind of responses you are looking for. No amount of wicked smart copy or beautiful design is going to get someone to take something they don't want, don't need, and have no interest in.
Creating a great offer is an art and skill itself that can take years to master. But here are some tips on how you can create a great lead magnet:
First, be super specific. You don't want to make an offer to join your newsletter; make a super specific solution to a super specific market.
Second, give them one big thing that they can take away from your freebie and apply immediately for a win.
Number three: Make it fast. You don't want your first free offer to be an 86-page ebook that takes three weeks to read. Give them a win today.
Number four: Shift the relationship. You want to do more than just give your prospects something; you want them to see you as an expert. Begin creating a relationship with them to do business with you in the future.
If you can get these things down and convey the benefits that will take your prospect from where they are now to where they want to be, you will get more people to say yes to your free thing.
Step number two: Write fantastic copy. Once you have something that people want to download, your copy will have the next biggest impact on how well your landing page will perform. You need to be able to communicate a compelling reason for someone to take your free thing.
A major mistake I used to make was throwing up a landing page as quickly as possible, spending 10 minutes on the headline, then investing two hours designing the layout and images. Today, I take the opposite approach: a minimalist design landing page with great copy converts like gangbusters. A beautiful landing page with terrible copy does not.
These are the three basic elements for great copy on a landing page:
First, the headline—the most important part.
Second, the subheadline, or what is this awesome thing you are trying to give them.
And number three: bullet points. Three to five bullet points for a landing page can really have an impact.
Let me show you an exercise for writing great copy. One tip someone gave me that I crossed in the whole of G-Pals, the results in Florida while I was at a live event in 2021 for the two awards about writing great headlines and bullet points is to write a lot of them.
So write down 20 to 40 headlines. The first couple will probably be your worst, but once you get the juices flowing, things will get better. Pull your best headline for your landing page, then take from what is left the best idea to make a consistent subhead.
Use the same process to write your bullet points. Write at least 20 bullet points and use your headline for inspiration. Write bullet points that show your prospects how this will get them where they want to be. Tell them specifically what this has done for you or for others. Show them how easy they can take action and get results. Build desire and interest for your thing.
Now, at this point, you have got a great headline, a strong subheadline, and five killer bullet points. You have just crossed the hardest part.
Final step: Design your landing page. Once you have a compelling offer and great copy, the last step is to design your landing page. There are a ton of landing page builders out there, so you don't need to know how to code or do any technical work. Just learn how to use drag-and-drop software.
I have used in the past ClickFunnels Classic and ClickFunnels 2.0. Now I'm using GoDaddy, Leadpages, and a few others. They all work; just find one you are comfortable with.
What I can highly recommend in the beginning, based on value for money, is Systeme.io. You can start with a free-for-life plan that includes three sales funnels, 2,000 contacts, and unlimited sending. If you're interested, find the link below in the description.
Every one of these builders will have templates that you can use, and you can sort by which ones have the highest conversion rates. Pick your template, add in your copy, and you're ready to go.
If you need an image for your landing page, you can use something like Canva to make it happen. If you're really not into building landing pages, you can join my training program for Academy, where I teach you not only how to design and build great funnels but also how to transform those skills into a lucrative career.
Now, sit tight; it's time to get to testing. Start sending traffic to your landing page and see how well it converts. In my experience, a 30% conversion rate is a good baseline for a free landing page. I go for 40%. If you're getting less than 20%, you might want to try adjusting your landing page copy or offer, but it's different for everyone.
Now you have got the process down. When you learn to create great offers and write compelling copy, you are in a great place to grow your business.
That's it for today! You can check my other YouTube videos where I dive deeper into other aspects of funnel design and build. Don't forget to like and subscribe for more funnel building tips, and happy funnel hacking!