Transcription
I have a fitness and nutrition company. The process is so you would send me a message. I would send you the form and then from there we send them a WhatsApp message. 80% don't answer to that message.
"Do you call the people outbound?"
"No."
"You could call them."
"Okay."
"You have a lead nurture issue. It's not a shade issue like you need to work the leads more. So you have to get in touch with them. So it's going to be volume of outreach. You've got availability, speed, and you got personalization. So there's the four components of lead nurture. It's how many times do I reach out? How quickly do I do it? How personalized is the outreach that I'm doing? And then what availability do I provide them so that I can make it convenient for them? And so if you were to rate yourself one out of 10 on each of these scales,"
"the volume I think low, only one message,"
"right? Exactly. So you have super low volume. We're currently a one here, three here. Well, it's kind of a one because you're not even doing the volume. And do you do any personalization with the reachouts? You're like, 'Hey Sandy, it looks like blah blah blah blah blah.' Okay. And they just don't respond to that."
"Yeah."
"Right. Got it. So I'll put that as a five. What I would do is like, okay, if I need to fix this, then the first thing that I would crank up is probably this one. I'd reach out way more times, follow up, and I would do it faster. This one will become a problem as you do these two because then you're going to start booking up and then you're start needing more."