Transcription
My brother was also and is a Jag enthusiast, and he's now got an IPACE. I absolutely love the brand. I'm also conscious of the fact that it probably cannot survive exclusively on a group of people who love the brand but don't necessarily buy the cars. We've got to be very careful about this. The Church of England problem, isn't it? Love the brand. I'm not I'm not going to church now. I want it to exist, but I'm not going to participate.
And and that's actually very common with cars. There are an awful lot of car brands which I would never buy, but I would be saddened if they disappeared. I still don't like going to France quite as much anymore because there aren't two CVs all over the place. You know, in many ways it was a bloody awful car. But nonetheless, there are lots of things I'm really glad that they exist, but I'm not necessarily going to pay for them.
And I think you've got to be careful about that because with car brands, everybody's a commentator.