Transcription
Welcome back to my channel and I want you to meet Caitlyn and Waldo. These two clients came in with no experience direct to seller and they used to get everything from other wholesalers. They're flippers in Miami. In fact, Waldo doesn't even speak English properly. His wife actually speaks English fluently and they had to face this challenge of actually going to direct to seller using Facebook ads and Google ads and online marketing for the first time ever which obviously is a challenge but they took the risk with us and uh I'm going to introduce you how they made over 9x ROI 9.56x ROI return of us by working with us and running lead generation for the first time as flippers.
So, I'm going to dive into this case study right here because I think it's going to be huge for you guys to understand how we actually went with it. So, this is uh Caitlyn and uh his wife her wife her husband is Waldo. In fact, this one right uh we have a YouTube video in here where we actually share how Waldo and Caitlyn actually made a lot of money in the first 60 to 90 days of us being here of them here and actually getting contracts closed. So the overview of the success story is going to be shared how the system works and to break them break down the four client deals that they had during during and including the key metrics during the first 60 days. Now, it's been more than 60 days. It's been more than 90 days, in fact. And they consistently closing deals month after month. And I'm going to share with you the winning strategies that they currently do and the processes that they have, lessons, and takeaways for any other person that is watching it. Whether you're a flipper that's first doing going to direct seller or even a wholesaler that's trying to incorporate online marketing or better leads into their system.
So, let's dive into this. So, we actually did Facebook ads with them, right? So, here is a small um screenshot of their account. We're not going to go dive into their account right now, but they spent about $9,900 and they actually made about 95K. That's a lot of return of advertising spent. And this was in the last, you know, from September 15 to December 10. Now, cost per lead form submitted was about $56. This was in Florida. All right? So, they're mainly in Miami, but they also do other main markets. This is one of the Google reviews. And you know what? I don't want to sell you in this, but you just need to know that they fully trust us. Everything that we put in in Google, in Trust Pilot, in YouTube is absolutely real. We don't actually make it up. So, Kaitlin Garcia actually put a great Google review for us.
Okay, now let's dive into uh channel because you would get a Slack channel for you and then ultimately you would get a personalized experience with the team inside of that Slack channel. You have an entire team inside of the Slack channel. Now, obviously the conversation is kind of spanglish and so on. And we got this deals breakdown in here. So right here for example, here's a few, you know, a few examples of the few deals. So before they came to us, they actually were doing manual lead sourcing. They were manually investigating for pre-forclosures, you know, for short sales through civil codes and, you know, they had uh latency, high latency cold calling. So their VA was spent way too thin. Uh, they were actually went they actually had a cold caller and they had the the cold caller not really get given the best results possible make a lot of cold calls to unbedded lists with no automated speed to lead so on. They also had what we call lead evaporation. So they lack the structure follow-up and reactivation systems that and leads didn't answer or they would hung up when the lead was actually generated from cold calling. So it was simply just marked as red. These are some of the behaviors they had and they had an invisible brand. They had no brand in Florida. In spite of their deep research, sellers often chose bigger competitors because uh Waldo and Caitlin just lack credible online presence. And uh this you know changed obviously and they obviously had inconsistent acquisitions which is one of the biggest crop crippling issues that people are data level actually had. they were only closing in full acquisition every two or three months relying primarily on lower margin J deals right to stay afloat.
So after when they met us they ultimately transitioned to a systems uh and created an inbound cloud acquisition system and the research shifted towards high margin stability. So, they had a 9.56x return of advertising spend and achieved this by deploying $9,900 on ad spend to generate $95,000 in assignment fees. So, imagine how many times you do that over and over and over. If it's like a slot machine, if it is like an ATM machine, you can just put in the money over and over, right? And we developed a systemic speed to lead approach. Installed the 33 point nurture system with ISA live transfers to capture leads with the critical two to five minute window. So this is critical because a lot of investors and wholesalers come in with online marketing. They don't have technology in place. They don't have a lead management system. They don't have a 33 point nurture system where you're actually getting leads indoctrinated and pre-framed and then ultimately pre-sold about you and working with you and another people because they're just coming in cold or they coming in without knowing you and they're start, you know, they're supposed to be scanning and they're doing some research on you, but you just call them and they already have other, you know, people in place. They also have other competitor done a search on or they've seen other ad remember that and whenever you click on the ad on Facebook thanks to Andromeda actually they'll see a competitor after a competitor after a competitor after a competitor. So you got to be able to position yourself very well. Okay. And then indoctrinate these people. Now they had a high margin blue ocean deals after they met us. So close four ma major deals in 30 to 60 days focusing on density of pain rather the vanity volume and they shift to strategic command. So they move from manual scraping to acting as problem solvers doctors implementing NPQ who utilize creative strategies like subject two and logic thresholds. So ultimately they became experts at not only cash deals but they also gave sellers other ways to solve this.
So as an example the first deal that they had was her name his name was Mauricio Para the expert real realtor seller. So they had this uh lead that was ultimately a realtor owned property previously listed at $220,000 $223,000 on the invest. The client secured a contract well while doing okay secured a contract at $140,000 by executing a logic flash roll. So providing that fast cash closing was worth way more than selling selling with than a high price retail listing that failed to move. So the numbers were like ARV was about 170K,000. Acquisition price was about 140K, projected sale price would about was about 150K and then market potential 170K and assignment fee ended up being $10,000. Time to close was immediate. Okay. And the motivation was because the paying son's college tuition needed to happen. The urgency was to liquidate that free assets for immediate cash which is good thing for the seller, right? It's crazy because the seller was actually a realtor. Couldn't couldn't move that property. And the strategy was the offensive anchor. That how that's how we call it. So when the seller attempted a post signature renegotiation asking for $145,000 due to a backup offer, the client held the frame by signing the escrow status and the legal binding of the signed contract. Now they started applying certain skills that we were transferring to uh to them and through NPQ sales processes right and proper systems. Now they obviously did a lot of the heavy lifting a lot of the heavy work that needed to happen in their business but they were crucial part of it and a key success factor was ultimately intellectual honesty. So the client didn't handp pick based on the seller being a realtor, but they leaned into the s specific financial urgency. What are the consequences of that of them actually not moving forward to secure a deep discount on a turnkey property? So that's good.
The second deal was vera the that's a seller a ghosting multi-unit inheritor. So what was it? So the client multi a property which air was 650k a single family flip acquisition price was about 435 and projected sales price was about 470k ultimately they made an assignment fee for about $35,000. Now, you know, this got delayed and eventually closed, but the motivation was that the seller had a high stress mortgage payments of about $5,000 a month and inherited property fatigue and wanted to move to another area. Okay. The process was that the client identified a complex like mini neighborhood configuration. So multiple multiple illegal rentals on one slot and despite verbal of agreement and signature the seller has entered coing state following the discovery of four title leans and then ultimately this got resolved just recently and the strategy was ultimately um they were able to have a way to get this seller to actually accept this offer by having a what we called the client already has filed interest in the property the court and this creates a legal sticky anchor that prevents the seller from circumventing the deal while they resolve the lean issues. Right now what's the key success metric here is that ultimately this property had leans yes but ultimately they were in a safe structure. Um, and ultimately this people had the experience to ultimately moving that property and going through each one of those title issues and solving them. But obviously you got they got a good deal, right?
Third deal was Sicilia multif family lot. They ended up selling it for a $100,000 net profit potential deal after demolition and reszoning and so on. And then there is another one a Ford deal which is a dubial triplex. Now ultimately the assignment fee is going to about was about $40,000. Time to close was was about 20 days. So that was a good banger, right? We got $2,000 $20,000 $35,000 and so on of assignment fees. All of this accumulated in the first 60 days. And I'm going to leave this document so you guys can read exactly what happened. Now, here's the key metrics. There's four deals, total assignment fees about $95,000. That's a cost per lead of $100 and 9.56x raw gross return of ad spend in time to close the deals was about 30 to 60 days. All right.
Now, with this, the primary strategy that they used was wholesale. But imagine if you can also serve other sellers different ways. Some other clients serve sellers through noations for example. And that is something that a lot of clients end up doing because increases your closing ratio. And if you know how to do noations, do it. If you don't know how to do innovations, you still may want to consider someone that can do the innovations for you and just ultimately JV with you, right? So you you and you learn the process eventually. And here's the thing. Um, they ended up going through a process called NPQ. Learn NPQ to sell more to close more deals to ultimately get more leads under contract. Okay? I have an entire video that covers this in my YouTube channel that goes over NAPQ. And here's the thing. A lot of the things that happened was because they had skills in real estate about solving problems. That's exactly what they did. These are the few things that they ended up doing. Selective underwriting, right? They knew how to uncover competit. They were able to ultimately push a triplex, right? They were able to do a subject to um non-cash acquisition method and so on. And ultimately this gives them an edge because they know how to actually fulfill and sell in different ways. Okay.
Now the next steps for Waldo is now I have them in my Slack channel and I keep seeing their contracts being reported every single day. Right. And while Caitlin they ended ended up performing really well. someone that doesn't really speak English and their wife speaks English really well but they were crush they're crushing it means that you can do it you can do it too okay and uh look look at this there is a specific high status negotiation frameworks all right that they use using NAPQ that way they were able to remove any concerns that these sellers had in the moment of putting a on a contract and a lot of People struggle when they speak start speaking directly to seller because direct to to seller because they never done sales calls. They never really done it. It's new to them. But in the agency in this company that we own will help you with that. Okay. So they had to become very emotionally intelligent and replacing emotional reactivity with clinical diagnostic diagnostic mindset. All right. And this way they were able to close this deals. All right. They will get on the contract and then solve this other things. Right now they had uh creative exits for sure. Um, and look, I want to make these type of videos for you to learn more. I'm going to dive into the system and how we actually, you know, go about and actually do things.
So, we actually have a an entire uh ecosystem right here where we actually dive into how we work. Let me just go through. So, here's exactly in how the ecosystem works. Okay. So, we call it the Hustle Media operating system to get sellers. So, there's a marketing skill and road map that we will be creating for you, a game plan. So, you book a call with us, we'll create a specific game plan for you specific to your business based on five pillars. Pillar number one, it's going to be called the beast lead management system. This pillar manage takes care of the technology side so that no leads are falling through the crack. We're able to have feedback loops from the CRM back into the algorithm so that we improve the campaign over time so that we're actually managing the technology that you have to CRM the proper way. You're building follow-up systems, nurture systems, reactivation systems and so on and then making sure that these leads are actually funneled to book appointments. The second one is the inbound channels. So this is where we leverage media and we choose Google or Facebook as your main channels to pump ads or create magnetic search ads. And obviously they got to go through a quiz funnel. They got to see the ad that targets specific pain points and motivations. And then once they see the ad, they go through the quiz funnel that delivers them with a painbased questionnaire. And they'll see a video sales letter that eventually will pre-sell this lead into your company. And then once they're pres go through the quiz funnel, now they're going to go through what we call the speed conversation. So this as the third pillar, we got to make sure that people go through a back-end selling process. So all these people that come from cold traffic or warm traffic, from Google ads or Facebook ads, you got to be able to pre-ell them on your offer and your company because they're seeing all competitors. You got to separate yourself from the competition. So this is where speed to conversation goes. So you make sure that you follow up fast, you get them on the phone so you can actually understand them and solve their problem fast within two minutes to five minutes. That's why we always place an inside sales agent inside of your business so that it does that for you within two to five minutes, right? The call center calling fast. We also have AI agents doing the same thing and we got to make sure that whatever funnel we do and work workflow that we have in the funnels makes them book an appointment. All right. and with speed and then ultimately the CRM assistant. The next one would be a conversion coaching. So making sure that you have the skills and accountability for your conversion skills, for your closing ability to go up. What we do is that we actually have partner up with NPQ and NPQ is one of the best coaching programs that exist out there for sales. Now there's different coaching programs out there. We also like you know RJ Bates and some people do our Eric uh Eric Klein some people do Sandler and Steve Steve Steve Trang and so on but and results driven but we do NPQ and we highly recommend NAPQ and once do that we're making sure that every single call is maximized to the highest potential right and once that's done you start scaling the team scaling the ad spend and making sure that you have a way to just just go about scaling Once you know your cost per contract, cost per deal, your deal size, your ultimate uh return of advertising spend, then you can pour in more money where it's actually winning. And I highly recommend that you book a call with us. Go to hesdia.com and then just book a call, right? Or go to gets.io and if you want packages and be able to talk with us about the potential opportunity of working with us, go to getters and then just talk with us about this. Right? So, if you enjoy this video, all right, and maybe, just maybe, uh, you want to learn more about Kaen and Waldo, obviously, watch the other YouTube videos that we currently have in our YouTube channel and join our entrepreneurs school community. That's for free. And thumbs up, help me with that. Send it to a friend and I'll see you.