Transcription
Today we're talking about writing killer scripts. If you want to learn how to make content faster, this is going to be one of the most helpful videos you ever watch.
Cuz the truth is, when it comes to content, most people really struggle with script writing hooks and storytelling. And the reason is you don't have a system for converting raw ideas into winning scripts. Now, I've studied thousands of the top creators across every niche, and it turns out they're all using the exact same script writing process to make their videos way faster. It's the same playbook I've personally used to generate billions of views and over a million followers.
So, in this video, I'm going to walk you through the whole thing. This is the four-step blueprint for building a script writing system that will help you make videos 10 times faster. And trust me when I say this, nobody else has given away this kind of stuff for free.
All right. Now, before I go through the four-step system, it's really important to understand why people get stuck with script writing and storytelling. It turns out there are four major blockers that cause the blank page problem. These four things are the reason why script writing feels so difficult.
Now, here are the four script writing blockers. The interestingness blocker, the hook blocker, the storytelling blocker, and the engagement blocker. Each of those blockers corresponds to a question that will pop in your head and make you unsure of what to write.
So, for the interestingness blocker, the question is, what is actually interesting about this topic or story that I should include? For the hook blocker, the question is, what is the best way to hook the viewer? For the storytelling blocker, the question is, if I am able to hook them, what is the best way to tell the rest of the story to hold their attention the entire time? And for the engagement blocker, the question is, if I'm able to hold their attention the entire time, how can I make sure that after they're done, they engage by liking or sharing the video?
Whether you're a creator or a brand, these four questions are going to be on your mind every time you're trying to think through how to tell a story. And when you don't have an answer to any of those questions, that's what holds you up and causes the overthinking.
So, what I've done is built a script writing system, really a framework that helps you systematically think through each of those questions to come to an answer much faster. So, for the rest of this video, I'm going to break down a bunch of tactical tips for how to get through each of those blockers. And then at the end, I'll walk through my step-by-step script writing process for how I speedrun around the blank page problem.
All right, let's start with the interestingness blocker. The very first thing to tackle before you actually start writing a script is to figure out what makes the video interesting or compelling. If you're making content, you have to start with this step first. Because if you don't have a set of facts or an angle or a premise that's actually interesting, none of the rest of the script writing process really even matters because you're going to be optimizing for a boring concept.
So, this first part of the process before you actually write the script is to jot down a few bullets about what makes this story interesting to you. Now, this brings up a really key question. How do we know which facts or nuggets to grab that will make our version of the story more interesting? In other words, is there a formula for knowing when something is going to be interesting to others? And it turns out there is.
I call this the law of interesting. Interestingness comes from shock value. When you're making a video, whether it's entertainment or education based, you want to find key facts or opinions that drive maximum shock. Now, shock value is the distance between what someone already knows about a topic and what you tell them in the video. The greater this distance, the greater the shock and the more they will hold on to see why that shocking claim might be true.
For example, I made a video about a Russian engineer that built a fully functional Iron Man suit in his garage. Now, when I was researching this topic, I came across a clip where the main engineer said that he invented the world's first personal hydrogen reactor, the glowing thing that goes in Iron Man's chest. As soon as I heard that, I thought, there's absolutely no way that could be true. How could a random guy in a garage build a hydrogen reactor by himself? And that right there, that curiosity shocked based question that pops in your head when you hear something you can't believe, that's what you're going for. My current belief was that there was a 0% chance this guy could have built a hydrogen reactor. His claim was that he did. The distance between those two things is massive. And that distance represents max shock, max interestingness, and I had to stick around and keep watching to figure out if it were true. Now, knowing that, I anchored my video around that detail. And the video got 40 million views in 5 days.
So, for you, when you're researching a topic or just trying to organize the facts you already have in your head, you want to write down the things that would drive maximum shock based on what you think the viewer knows or doesn't. So, here are the tactical steps for doing that research process. This is exactly what I do. I call it idea development. When you research a topic, you want to watch and read everything you can and then assess every fact you hear on a shock score of one to 100. Out of a 100 people, how many do you think would have heard that thing before or not? If your best guess is about four out of five people wouldn't have heard it, well then that's going to be a shock score of around 80 out of 100. The goal is to find facts that are true but also have a maximum shock score. So as you find them, take those facts and write them down as bullets on your script document. And this works for entertainment content like the Iron Man example, and it also works for all educational content. What do you know to be true about this topic that most people don't write those things down? That's where true interestingness lives.
So, this first step, the gathering of the facts, makes the research process so much faster. Now, there's two ways you can run this research process to mine for the shocking facts. The first way is that you could do it manually, where you find videos and blogs, and you just read all of them on your own and try to parse out the different facts. Or you could use the new sand castles.ai AI research tool. And this is exactly what I do. First, I find any reference links or videos about the topic. I go to the scripts tab in Sandcastles. I press new script. I press notes. And then I drop in any of those links or just a broad context about the topic that I want to make. Now, Sandcastles will automatically write a V1 script. But I just ignore that for now. Here's where the real sauce is. Go down to the script writing toolbar at the very bottom of the page and click that first button on the left. This is a research report that was created based on the links and context that I put in the notes. But this isn't just a normal research report. It was specifically created to mine for interesting and shocking facts. This report feature is basically a shortcut for finding the most shocking and interesting facts for any context or links that you give. So, even if you don't want to write the full script in Sand Castles, which is totally fine, this little research tool that's kind of hidden is actually a super helpful way to curate the shocking facts that you can then use in your manual writing process.
So, those are the two ways you can mine for interesting facts with a high shock score. You can do it manually just by watching all the sources or you can do it automatically with the Sandcastle's research report. Now, let's zoom back out. At this point in the script writing process, you now have a dock with five to 10 bullets of the most interesting and shocking facts about the topic. And this will help us get past the interestingness blocker because now we have a process and a system for curating the most interesting parts of the story. Now it's time to actually start writing the script and piecing everything together. So let's move on to step two.
All right, the next most important piece to focus on is the hook blocker. And you guys are going to love this one. Once you've curated the most interesting aspects of the story, the next question on your mind should be, how do I hook the viewer? Now, we all know the hook is the most important part of the script. So, is there a formula for writing a winning hook every single time? Of course, there is.
Now, I've analyzed thousands of hooks across every single niche. And it turns out there are nine proven hook formats that tend to work in every single category. If you're stuck, the easiest way to solve for writing a winning hook is just to use one of these nine proven formats and not over complicate it.
All right. So, here are the nine most effective hook formats. You have secret reveal, case study, comparison, question, education, list, contrarian, personal experience, and problem. Those are the nine. Now, quickly, let me just go through a oneline explainer of each of them so that you can use these right after watching this video. No gatekeeping here, but to be honest, I could do a whole video on just those nine hook formats. So, if you want me to do a much deeper dive where I dedicate a whole video to those, break them down, do a ton of examples, comment something like nine hooks so I know that you guys want that.
Okay, here we go. This is the quick breakdown of the nine proven hook formats. Let's start with secret reveal. The secret reveal hook works best when you have some unknown insight or future implication that the viewer might not know. It teases the feeling that the speaker knows something the viewer doesn't. So, for example, Google just released four free AI trainings that make it way faster to learn AI. The secret reveal format is great for news coverage, product releases, or tactical tips that have just been uncovered.
All right, next is the case study hook. This is number two. The case study hook works best when you're highlighting a brand, person, or subject that achieved some result in some unexpected way. For example, Alex Hormosi just sold $100 million worth of books in 3 days using this five-step method. Case study hooks are great for breaking down a rapid explanation for how X subject accomplished Y result in Z method. Most educational creators have a ton of success with case study type hooks.
All right, third, we have the comparison hook. The comparison hook is when you instantly compare two or more versions of something so you can illustrate the optimal one verse the suboptimal. For example, what's the difference between a beginner creator versus an experienced one. These are really great for breaking down A versus B scenarios and creating instant contrast between the ideal desired state and the base one.
All right, fourth, we have the question hook. The question hook is when you explicitly ask a question to implant the desired curiosity directly in the viewer's mind. So, for example, can you bake sourdough bread in under an hour using only household ingredients? The question hook is great for teeing up challenge videos or directly asking a question that is common from your viewer.
All right, fifth, we have the education hook. The education hook introduces a step-by-step process for completing a single task, process, or workflow. For example, here's the easiest way to use ChatGBT to create content. Typically, the education hook is the precursor to a tutorial or some kind of playbook.
All right, sixth, we have the list hook. The list hook introduces an ordered set of items for accomplishing a painoint or task. For example, these are the five best Premiere Pro editing templates that you can use for free. List hooks are best for plainly introducing a rapidfire list of items.
All right, seventh is the contrarian hook. The contrarian hook introduces a bold and contrarian take in the very first sentence as a way of grabbing attention. For example, Jaguars's rebrand is one of the worst design blunders in the history of the world. Contrarian hooks are great when you have a strong take that goes against the grain and you're willing to frame the entire video around it. And this works especially well if that contrarian take drives discussion in the comments.
All right, eighth is the personal experience hook. The personal experience hook introduces a personal story or scenario, usually preceding a storytelling type video. For example, when I was in college, I use this sleep technique to only have to sleep 3 hours per night. Personal experience hooks are best when you want to speak in first person and frame up a story from your point of view.
And last, but certainly not least, is the problem hook. The problem hook introduces a specific pain point or problem to set up a solution response. For example, if you struggle with acne, this is one obvious solution that will clear it right up. Problem hooks work best when you can agitate a pain point that the viewer is already aware of.
Now, of course, not all nine hooks are going to work in every scenario, but in every scenario, I guarantee one or two of these will be the best bet of the nine. Now, once you know these are the nine goated hook templates, the questions then become, how do I know which hook format to use in what scenario? And then of course, how do I take my chosen hook format and write it so that it works for my topic specifically? Let's tackle both questions.
The easiest way to decide which of the nine hook formats you should use is to study which hook formats are already working for the best performing videos in your niche. Now, typically for every niche, there will be one to two hook formats that just always crush. And this is because certain topics are better suited for certain hook storytelling than others. So, just pick the hook formats that are already working for your niche and remix those. Don't over complicate it.
Now, the easiest way to figure out which hooks are best performing in your niche is to go to Sandcastles, go to the channels tab, and build a watch list of all the top performing accounts. Go to the videos tab, filter by that watch list, sort by outlier score top down. Now, you've got all the best videos in your space from those accounts right there for you. Click on each individual video to get to the idea detail page. Scroll down past the transcript and boom, right there, we have the hook analysis for you. This shows exactly which of the nine hook types I just walked through is being used on that video. It's automatic. This makes it so easy for you. You don't even need to watch the video. If you just click into 20 or 30 of the top performing videos, there will be a pattern. There always is.
Now, if you combine this datadriven pattern matching approach on Sandcastles with common sense, you'll easily be able to figure out which hook formats work best for your topic. Now, the second question is, okay, once I pick the hook format, how do I actually write it and tweak it so that it works for my specific video? And again, there are two ways to do this. The manual way is to take the literal word for word hook from the outperformer, copy that down, paste it in your doc, switch the words mad lib style, and run with that. So, the way to do this, go to Sandcastles, click into the video, see the full transcript, copy the hook word for word, and go from there. Again, pretty easy, but that's the manual process. You have to know which words to switch mad lip style.
The other way, the automatic way is to again use sand castles, but it's a different feature. one that will automatically write all the hook variants for you in one click. So to access this, go back to the scripts tab, go to the script you just made, go all the way down to that script writing toolbar at the bottom. The third button, the one with the key, click that. What you see are all nine of the hook options written for you for your topic automatically. Now again, you might not want to use the Sandcastle's generated version word for word. Take that, copy it, paste it in your doc, and tweak it from there. And I'll say this again, you may not want to use Sand Castles or any AI tool to write the full script end to end because you don't like how it reads. But these little pieces, the research report, the hookwriter, these little things help you figure out puzzle pieces to add to your script process to find the answer quicker.
Now, as a bonus on hooks, before I move to the next step in this video, I just want to quickly review the four hook commandments. Once you write your hook, screen for these four things to make sure these are true, and your hooks will perform much better. The four commandments for hooks are alignment, speed to value, clarity, and curiosity.
For alignment, hooks are actually three parts. It's visual hook, spoken hook, and text hook. It's not one component. It's actually three. The visual, spoken, and text hook must be aligned. Whatever you say in the spoken hook has to match what you're showing with the visual and text. Now, the nine hook formats I just went over, those are obviously the spoken hook. That's what you write on the script. That's what you speak. But you should also be thinking about what visuals and text you should show on screen to complement the words you're saying.
Okay. Next, when it comes to speed to value, the hook delivery must be fast. Zero delay, zero fluff. If the viewer only hears one sentence and you stop the video there, is it clear what's coming next or is it up in the air? It must be clear. The third piece, when it comes to clarity, the hook must clarify what the video is going to be about. Again, if the viewer only hears that first sentence, are they clear about what's coming or is it murky? Do they not understand the words you're saying? It must be clear. And then lastly is curiosity. The hook must open a question in the viewer's mind. This is the curiosity loop concept. When you're reading the hook back and you just read the hook, does it make you want to keep watching, keep reading, or not?
So now you have the nine proven hook formats with a description of when you use each one, and the four hook commandments, kind of like filters or a checklist that you should run your hook through once it's written. If you want an even deeper dive on hooks, I made three other completely free videos that I'll link below. I also recorded a 2-hour in-depth training just on hooks. Literally everything I know about hooks with a 37page notes guide that everybody who takes the training gets. That's also linked below. If you want to go crazy on hooks, the answer's right there. It's in the description. You don't need to watch anything else.
Okay. So, at this point in the script process, let's just zoom back out and orient where we are. We've gone through two of the four steps. First, we curated the five to 10 most interesting facts about the story. And second, we've now picked the hook format and written the hook. If you're looking at your script document, you now have the body points and the hook done. Next, we need to figure out how do we piece those body points together to tell a compelling story after the hook.
Okay, so the third blocker, remember, is the storytelling blocker. And for this one, you're stuck on this question. If I am able to hook them, how do I tell a story that's compelling enough to hold their attention through the whole thing? And the easiest way to solve the blank page problem of writing the story is to start with a story outline. I call this the story structure. It's the way the story flows after the hook.
Now, listen, I'm a nerd when it comes to this stuff. Just like the hooks, I've analyzed thousands of the top performing videos across every niche. And there's also a proven pattern for story structures. There are seven winning story structures that tend to work across every niche. And just like hooks, I'm going to walk through all seven, give you the sauce, and tell you exactly how to use them. If you don't know where to start when it comes to structuring those facts into a story, I would pick one of these seven.
So, the seven story structures are this: breakdown, newscaster, case study, explainer, listical, problem solver, tutorial, and educational. Now, just like we did for hooks, let's go through a two to three sentence explainer of each one. I'll break down when to use it and what hooks to pair with each different storytelling structure. Like I said, nobody gives away this kind of stuff for free. So, if you're liking this, you know what to do.
All right, the first story structure is the breakdown story structure. And the breakdown story structure is really used to explain any concept in building blocks. Essentially, you're breaking down some complex thing. Now, the outline that you would use for breakdown stories goes like this. First, you have a hook. Then, you have some initial context shock. Then, you have a block explaining what happened or how it works. Then, you have a block for why it matters. And then, an outro. It's a five block outline. The breakdown story format is best for things like product launches, general development or news, new technology or analysisbased stories. Now, typically the best hooks to use when you're writing in a breakdown story format would be the secret reveal, the question, the comparison, or the contrarian.
Okay. Second, we have the newscaster story structure. The newscaster story structure is used to explain a largely factual recounting of an event. Typically, not as much opinion, more facts. It's like a journalist. It's kind of like a breakdown, but it has more of a journalistic fact-based slant. Now, the outline for newscaster stories goes like this. You have hook, you have the full context of the story, you have an optional extremely short take or analysis section, optional, and then you have an outro. So, it's three or four pieces. And like I said, newscaster stories are typically best for journalism or sharing the news. Now, typically the best hooks to use if you're trying to write in the newscaster format would be secret reveal, question, comparison, contrarian, or problem.
Okay. Third, we have the case study explainer story structure. The case study explainer story structure, that's a mouthful, is used whenever you're trying to educate a viewer on some blueprint or framework or process that was used to achieve some outcome in some way. Now, the outline for case study explainers is hook. the framework, which is typically two to four pieces breaking down in succession the framework used and then the outro. So, it's really three blocks, but that framework block is like the whole story. It's there's many blocks between. Case study explainers are best when you're trying to teach skills or break down some framework quickly. And typically, the best hooks used when you're doing a case study story would be the case study hook, a question hook, or a comparison hook.
All right, the fourth story structure out of seven is the listical. Now, the listical story structure is pretty straightforward. It's when you're trying to educate a viewer using an ordered list of items. And the outline is very simple. It's hook. It's the list, whatever the three to five items would be, and then it's the outro. Now, listicicals are best used when you have a mutually exclusive list of atomic units, things that you can break apart in separation and just go one after the next. Typically, for listical videos, you use the list hook, but you can also use the problem hook as well.
All right. Fifth, we have the problemolver story structure. And the problem solver story structure, again a tongue twister, I need simpler names, is very common. It's when you're trying to agitate a pain to tee up some solution. Problem, agitation, solution. Now, the outline, I kind of just alluded to it, would be hook, problem, and you can agitate the problem in there, solution, outro. Problem solver stories are best when you're trying to lead with the problem. It's a very simple structure, but it's executed very well, especially for educational or product use cases. Now, typically for problem solver stories, you're going to use the problem hook. You could also use the question hook or the contrarian hook.
All right. Sixth, we have the tutorial. And the tutorial story structure is really used as like a ride along or a recap of an experiment or some walkthrough of a system. This is what you'd want to use if you were explaining a step-by-step process for how to do something. Now, the outline for tutorial stories, very simple, is hook, the tutorial, which again is like a listbased step-by-step flow, and then the outro. So it's three blocks, but that middle block is kind of expanded. As I mentioned, tutorials are best for education, kind of explaining uncharted territory, trying to break down a complex system, things like that. Now, the difference between a tutorial and a list is that for tutorial, you have a series of steps, but they all go in succession leading to one outcome. They don't really live alone. The steps can't live on their own. For list, every single unit, every single piece in the list can live on its own. They're kind of like separate things. They can all help lead to the same outcome, but they're all separate. So it's contingent steps on each other and then separate.
So they're two sides of the same coin. All right. Number seven is educational or personal story. And this story structure is really used for storytelling from the first person perspective. Anytime you want to lead with the creator's point of view, you're going to use this personal story structure. The outline for this is very simple. It's hook, personal, experience, story, actually telling the story, start, middle, end, and then outro. So, it's three blocks, but again, that middle block is a bit expanded. And educational stories, like I said, are used to illustrate firsterson learnings. Typically, they lead to motivation, inspiration, something of that nature. Now, the best hook to use for these would be the personal experience hook. You could also use the problem or contrarian hooks.
All right. Now that you know the seven story structures, and apologies, that was a mouthful. The two questions that pop in your head again are the same thing. How do I know which one to use? And once I pick one, how do I write my story for my topic? How do I tweak it so that it works for me? Let's tackle both of those.
First, how do you know which one to pick? The best way to know which one to pick is the exact same process I talked about when we were going over hooks. You want to study the best performing videos in your niche to figure out how they tell stories for those viewers in those topic areas and then pick those one to two story structures that work over and over. Now, if you're a script writing guru, you can make any of the story structures work for any topic. But if you're not and you just want to take the easy route, pick what's working for your topic and just use that. It couldn't be any easier.
Now, I will say this, the winning story structures are going to vary niche to niche. But for every niche, there are going to be one or two standouts that always seem to work. And again, that's because the psychology of consuming different topics varies. And so, certain storytelling methods are just more effective in certain areas than others. Now, the easiest way to figure out what the winning story structures are in your niche is to go to sandcastles.ai, I build a watch list of all the top accounts using the channels tab. Go to the videos tab. Filter the videos by that watch list. Sort by outlier score top to bottom. Click into each individual video. Scroll down and look at the story structure analysis section. We literally put which of the seven they're using on every single video. And really all it takes is going in maybe once a week, clicking on the top 20 or 30, and just noticing the pattern. There is always a pattern. You will see it right away.
Now, of course, the last question is once I pick which of the seven to use, how do I actually tweak and write it for my topic? And again, you can either do this the manual way or the automated way. And you're probably sensing a theme here. I'm trying to give you all the tools for how to do these steps as fast as possible while still maintaining quality. But if you like the manual art of script writing, I'm still breaking down the why and the how so you can do it by hand.
Now, when it comes to story structure and actually writing the story, both manual and automated benefit significantly from using sand castles. Now, on the manual side, this is what I would do. I would go to the script tab in Sand Castles. I would go down to that script toolbar that we've been going to the second button. Now, click that. That is now all seven story structures laid out for you. Now, if you want to do this manually and you don't want to use sand castles to write, which is completely fine, click the copy button on whichever structure you like. Paste that into your doc or paste it into chat GBT. And that is now the outline that you can use. And what you're going to do is just start slotting in facts that you've already pulled those interesting and shocking facts into each bucket to logically tell the story from beginning to end. Now, obviously, there is an art to slotting in those facts. Obviously, there's an art to the writing itself, and I don't have enough time in this video to go into every nuance of the writing. If you want me to make a detailed breakdown on that, put that in the comments so I know. This is the shortcut for the writing. Imagine you were telling this story to a friend. You now know the facts you want to tell them. You now know how you would intro the story with the hook. How would you order those facts so they would understand it the most? What order do they go in? That's how you should think about sequencing the actual writing itself. If you want to watch a live breakdown where I script and kind of voice over exactly why I write each word the way I write it, I'll link that video below, too.
Now, of course, if you want to avoid all the headache of the manual part and trying to figure out how to sequence the steps, you can use the automated flow, which is going into Sandcastles, picking which of the structures you want to use, and then one click, we'll write it for you. And again, if you don't like the way Sand Castles writes and you prefer Chachi or Claude, that's totally fine. But having access to the story structures, the hook formats, and the research report, these little pieces make it way easier to drive whatever process, manual, chat, or claude, you prefer. I'll be honest, I personally don't really like an AI program writing my scripts end to end. It just feels very artificial. But what I do like using is different pieces here or there to kind of stitch together my 90% draft as quick as I can and then I manually edit from there.
And before we move on and finish the video, the reason why it feels like sand castles is always the answer for doing this faster is because it is. I built sand castles specifically to make short form video a thousand times faster. all these formulas, all these playbooks, all these learnings. Nobody else is on the cutting edge like I am. If you like the way I explain this stuff, I am taking my brain and distilling it into Sandcastle so that you can use it on demand whenever you want. That's why it feels like it is the answer because it is.
Okay, let's zoom back out. At this point, we have now covered three of the four major script writing blockers. First, we broke down how to mine for the most interesting facts in the story. And then we covered the top hook formats and the top storytelling structures that you can use to start piecing together those facts. And we covered those in that order because this whole video was about how can you write scripts faster. And once you have structures and templates that allow you to know how to write the hook and how to write the story, this process gets way quicker.
Now, the last blocker is the engagement blocker. And the question in your mind should be, if I'm able to hook them, if I'm able to hold them the whole time, how do I make the story good enough to where they actually engage and they like or share with a friend? And I'll give you this one super fast. The way to ensure the engagement happens is to increase the chances that an emotional transfer happens via some sort of payoff.
Now, there are six buckets of emotions that you could use content to drive. You've got awe or inspiration, amusement or humor, excitement or joy, anger or outrage, surprise, shock or curiosity, and then sadness or empathy. Those are the six. The greater the transfer of emotion that your video has, A, the more the viewer will like it because the dopamine release, and B, the higher chance there is that they'll share it because they want to transfer that emotion to someone else.
Now, the best way to ensure this emotional transfer happens is to be very intentional as you're writing on the emotion that you want to drive. And so, what I like to do is write the desired emotion that I'm going for at the top of my page as a reminder when I'm writing so that I can use that as a filter.
So, those are the four key steps to go from a blank page to a finished script really fast and avoid the four big script writing blockers. Step one, curate the highest shock, facts, takes, and opinions to ensure max interestingness of the video. Step two, choose a proven hook structure and make sure your hook satisfies the four hook commandments. Step three, choose a proven story structure. And step four, ensure the emotional transfer happens.
Now, let's recap the step-by-step system that you should use for your script writing to ensure that you can get through it as fast as possible. The first step is that I'm researching and I'm writing down as many bullets as I can that are interesting about the topic. And again, the way I look for those is that I'm documenting anything that shocks me based on the 1 to 100 shock factor score. You can do this manually or you can use the Sandcastle's research report feature to do this much faster.
Second, based on the facts I find and the general approach I want to take, I'm going to write my desired emotion at the top of my paper to make sure that I'm using that as a filter for the rest of the process.
Third, I'm picking the hook structure that I want to use, and I'm doing that by using sand castles to figure out which hook structures are working the best for my topic and my niche. I'm taking one of those hooks in that structure, and then I'm tweaking it and optimizing it for my specific video. And of course, I'm ensuring that that hook meets all four hook commandments and that I have a good visual to pair with it.
Now, fourth, I'm picking the story structure that I want to use to write the rest of my script. To do this, again, I'm looking at what has already worked in my niche using the sand castle's analysis process, and I'm thinking about my own personal spin and the facts I have at my disposal, combining those to pick the right story structure. I'm taking that story structure. I'm writing the outline of that structure on my page. And I'm starting to think about how I can slot different facts in. Just writing down those sections, I'm telling you, is very helpful in the flow.
All right. Fifth, I'm going to actually write the script using that outline. And I know we didn't talk about this piece as explicitly as the others, but once you have the hook format chosen, the shocking facts pulled, and the story structure outline decided, it's really just about layering the facts in order, and adding transitions to smooth it out. That's really all you have to do to write a banger script. And again, I will go through a much deeper dive on the writing in the future. If you guys want that, just comment below.
All right. Then lastly, I'm going to read through the finished script and I'm going to have that emotional filter in my mind again. And I'm just gut-eing if I want anger shock. Did this script written drive anger shock in me or not? It's the last check. If not, I would change the wording and phrasing to make that emotion more visceral.
Now, at the end, once I have all six of those things completed, there's a quick four-step checklist, four questions really, that I'm asking myself to make sure that it's finished. This is what I'm asking. Is this story interesting? Is this story as compressed as it can possibly be? Does this hook actually hook me on its own? And what emotion do I feel when I finish reading? If I can get through those four questions, just based on the text script alone, I know I'm good once I add visuals, cuz they'll only make it better.
All right, guys. That is all I've got for this video. This was a master class on how to write scripts 10 times faster. Obviously, the only way you're going to get the script writing from 60 minutes down to 60 seconds is if you use an AI tool from end to end. But if you're like me, you probably feel like the AI writing just doesn't hit. It's just not there at the quality you want. What I found to be the fastest while still maintaining effective quality and being able to go viral whenever I want is using the system and automated pieces where it makes sense, but then stitching together and editing manually. That combo seems to work the best. And I'm telling you, using sand castles to find the proven outliers, both for hooks and story structures, that alone will save you 10x the time when you're trying to figure out how to write the script.
As always, guys, I'm trying the absolute best to make it easier for you to make better content. That's my whole mission with this channel. Whether you're a creator or a business owner, this script writing framework should help you a ton. Keep me posted in the comments if you guys like this one. I really do read every comment and use it as a guide for what videos to make next. So, if you want something or you're confused, please leave a comment and let me know what I should cover.
And remember, if you're a business owner and you're still watching, I built a free community specifically for you entrepreneurs trying to get better at content. We have 31,000 business owners in there. There are 60 free trainings just like this. Everybody's working together to help each other. Everyone's giving feedback. It's honestly a great vibe. If you're an entrepreneur and you want to join that, it's completely free. I've got an invite link below. Until the next one, we will see you guys then. Peace.