Transcription
Right next, 23. This is important, very important, because this is a business hack I learned. So, I'm going to clean my board. I'm going to teach you my business hack that nobody does. You're about to learn something that nobody does, only I do, and it works brilliantly. It works brilliantly. Check this out. My business hack is, drumroll, send people their money back. They love that.
So, check this. How many times have you bought something and you really wanted it, but then you kind of looked at your bank afterwards and thought, "That was expensive. What a bit of a waste of money." Do you know what I mean? So, what I used to do when I sold advertising was, I had this trick where I'd sell a package, let's say, I don't know, two thousand. They'd sell. I'd sell it. They'd buy it. They buy. When the invoice came in, I'd call them up and go, "Hey, uh, this is Andrew Tate from N2." "Oh, hi Andrew." "So, yeah, I just want to let you know that some things have changed. I don't think now is the optimal time for you to start your advertising. I'm interested in this as much as you are. I have a vested interest in this working. I don't want to just take your money. I want to make sure that this pays off for both of us, because if it pays off for both of us, we do a lot of business in the future. I think it'd be better to wait about two weeks. In two weeks from now, things will be a better opportunity. So, what I'm gonna do is, I'm gonna send you your money back. Now, I don't wanna sell your money, it's your money. We can still do the campaign. I just think if we wait a week, maybe two, not very long, I think there'll be some more opportunities in the market." They'd be like, "Oh, okay. Yeah. All right. That's what you think?" "I said, yeah, I want this to work. I want to, you know, I've been doing this a long time. I want to make sure this is very good for both of us." Blah, blah, blah. And I'd send them their money back. And they'd be like, "What the hell? I tried to buy and he, he gave me my money back." It's kind of like a takeaway, you know, the takeaway trick. I tried to buy and he said no, and he gave me my money back. And now they trust you loads because no one gives refunds, no one gives money back. So he gave me my money back. Then when I called him a week later and said, "Bang, now it's time to do business. I've got a fantastic opportunity. We're going to do this, we'll do this, we'll do this. We have this gap, we have that gap. It's only three thousand." Markers stop working every damn time. They buy. They're like, "Oh, that's more." "So, yeah, I know it's more than last time. I mean, we can do the two thousand package now, but there's a really good opportunity here. You build so much trust when you send the money back that they will spend more later."
I did this trick with every damn customer. Every client would buy, pay, call them up, "Now's not the right time," send them their money back, talk some crap about how I'm really looking after them, how I want a really good relationship, blah, blah, blah, blah, blah. And then hit them up for a bigger invoice. Every damn time. And it always worked. It works because the trust you build when you send some of their money back is immense because no one does that. Nobody does that. Remember what I said earlier about there's only 100 people on Twitter who want to buy a damn ebook? It's the same with everything. So my logic was this: I'm making phone calls all day for N2. On the days I worked, let's say I make 100 phone calls, only one of those people is in a position to buy something. The other 99 are never going to buy, no matter what I say. So that one person who buys, I had to make as much money as possible. What was I teaching earlier? When the lessons earlier, they don't buy on price. You have to get people to buy things expensive. So that one person who bought for two thousand, the only way I can make more money is to get him to pay for more. There's only one customer that day. And this was the system I developed to send the money back system. And it's fantastic.
So even if you're selling 17 dollar ebooks, let people buy for 17 dollars. Email them and say, "You know what? Uh, I'm going to update the ebook now, so I'm going to send you your money back. I'm sending your money back because the ebook's gonna be updated. I want you to have the most updated version. Here's your, let me know how to pay you." Email them personally so they have to see it and reply. Don't just click refund. They might not know us. Let them look at that and go, "Okay. Oh, yeah. Okay." Send the money here. Send them their 17 bucks back. Then they'd be like, "Okay, that was weird." Then email them again, "Hey, let you know working on the update. It's gonna be out soon. I think you're really gonna like it. I could have, and then a reminder, I could have left you with the older version, but I think it'd be better to have the most up-to-date stuff." Bang. Email them again. Watch that person go, "Oh yeah, you know, I really appreciate that. Most people wouldn't do that. Most people wouldn't care." Because now you've sent them their money back, this person, you don't understand the psychological effect this has on people. Now they're like, "Whoa, I can trust this dude." Then you come at him and go, "Hey, so it's updated. I've updated. I'm gonna give you the latest version as well as that. I've got a new product that's coming out. It's not out yet. It's blah, blah, blah. It's worth a hundred dollars. If you're interested in both, I give you both for forty." Bang. I guarantee you he buys it. You've turned a 17 dollar sale into a 40 dollar sale with a two day wait and a damn two emails. You've doubled your turnover. You've doubled your turnover. Do you have any idea how important that is? You've doubled your turnover by with a two day wait and a couple emails and a damn story. You ain't gonna update anything because they've never seen the original ebooks. They don't know it's updated or not. You just have to add on another ebook. You already had a big famous for moose. Is the word I invented in T2 for moose. You take the money, famous them. You famous a goose and you fermest the geese. This is business. Listen, he's the goose. You fermus him. You famous him by taking his 17 dollar, emailing him, sending it back, promising a whole bunch of crap updates, then saying you can get a bundle worth 120 for 40 because he waited and you apologize for the wait, like you're doing him a damn favor. I know you bought two days ago. I've updated the ebook now. I know you've done a bit of a wait. So if you want my 100 dollar product for only an extra 20, I'll give you both for 40. Sorry for the delay. Oh, he's, oh, he's doing me a favor. Yeah, okay. He gave me the update and I got his ebook from for moose the goose. Bang. Doubles your turnover. And it only works because you send that money back. When you send people their money back, I guarantee you it changes how they think.