Transcription
Today I'm going to show you exactly how to create your product page for your digital product on standtore and more importantly how to word everything to break into the human psychology so that you can get more sales. We're going to be using the breakthrough advertising book and this is one of the most powerful advertising books ever made with the talking points on persuasive copy and consumer psychology.
These strategies are going to help you understand what your customer really wants and how to frame your product so they feel like they need it. Even identifying just a few concepts like where your customer is on their journey or tapping into a core emotional desire can make a huge difference in how much you sell. I use these principles every single time I create a product and every time I post online. And by the end of this video, you're going to know exactly how to do the same for your products. And if you never sold anything online before, don't worry because this is how you should be starting anyways.
All right, so the first thing I like to do is code. Don't worry, you don't have to read this book by yourself. This is going to be our grounding work right here which is going to be in chat GPT. So let's go in here and let's say do you know the breakthrough advertising book? Yes. Breakthrough advertising by Eugene Schwarz is one of the most respected books ever written on copywriting and marketing psychology. All right. It lets us know the core ideas, levels of market sophistication, market desire, headlines and big ideas. I'm going to say I want you to reference this book. use its knowledge for every question I ask. Got it? From this point forward, I will answer every question you ask through the lens of breakthrough advertising.
All right. When you set up your stand store, the back end is going to look like this. So, here's your home button. You want to go to my store. This is something I just launched, so I will be getting this out until the open pretty soon. But anyways, go ahead and press the add product button. Once you press that, you're going to see a bunch of different things pop up. Now, for your first product, don't worry about anything except this digital product button. Just click the digital product. Now, we will need a thumbnail. This is going to be a picture of your product. We're going to put that right in there. And this is where it gets interesting. This is where we're going to use the breakthrough advertising book.
So for the title, okay, it says, "Get my," let's just say we have a book talking about seven habits of all wealthy people. So I'm going to say, I have a book about seven habits of all the wealthy people. So I say, I have a book about the seven habits of all the wealthy people. What should the title be? And let's see what it gives us. Okay. O, this is already good. The seven wealth habits, daily rituals that built millionaires. And then they go on to give more seven habits of self-made wealth. The seven habits that make you wealthy, change your mind, change your money. But I honestly like this first one right here. I'm going to say I like this one.
Now that we have our title, as you see the title in standtore says get my blank blank. Now I'm going to see if this aligns with our book. So I'm going to ask Chad GBT. I'm going to say in standtore the title is get my blank blank now. And then I'm going to say should I use this or is there something the book recommends? Get my blank blank now is functional but from breakthrough advertising perspective it's weak. Okay. A generic get my blank blank now is product focused. What breakthrough advertising says about CTA. So for your book, your CTA must directly tie into the transformation. Better CTA options. Start building your millionaire habits. Become a person who builds wealth daily. Begin your wealth habit transformation. All right. Avoid CTA types. Buy now. Purchase. Get my ebook. Pick the best for your niche. Start building your millionaire habits. So I'm actually going to take this and put it right here. Start building your millionaire habits.
All right. Subtitle. I'm going to say based on the book. What should the subtitle be? How ordinary people transform their mindset, money, and future. One simple habit at a time. Ordinary transform money, mindset, future. One simple habit at a time. That sounds pretty good. Give me the best one for beginners. I like this one. The daily wealth system. anyone can follow to change their life. Let's go ahead and grab this and put this as the subtitle. I want you to see how powerful this is right now. And I know we don't have an image up here, but if we did, the book would say something different. The book would have the title on it, right? So, I'm going to go ahead and make that for you right now because I just want you to visualize this perfectly. So, let me go ahead and see what the dimensions need to be. 400 by 400. Let's go over here and create custom size 400 by 400. And then I'm going to actually go ahead and use magic media. I'm going to use a graphic. And then I'm going to say what is the name of our book right now. Let me go back and get the name of our book. Here it is. Seven wealth habits, daily rituals that built millionaires. So, let me go ahead and type this in here. Make this an ebook cover. All right, I'm just going to go ahead and choose this one just so you could see what I'm talking about. Okay, go ahead and center this. Let me download this PNG. Yeah, that was good. Download. download and I'm going to upload it here. I just want you to really see what we're doing. This isn't this is crazy work that we're doing right now. Where is it today? Let's scale this back a bit because it's a bit too large. And there we go.
So, right here you can see, okay, start building your millionaire habits. The daily wealth system anyone can follow to change their life. Wow. The title is the seven wealth habits. And then what should the button say? I'm going to ask what should the clickable button say? Best CTA start your wealth journey. It says, but if you want one that matches your book, your audience, and conversion psychology, stick with start your wealth journey. So, let me go ahead and add that in here. Let's see what it looks like. Boom. Start your wealth journey. We took what was originally like very plain jane, very simple, straightforward and made this all about psychology just by using principles in the breakthrough advertising book that we didn't even have to read. Okay? Because chat GBT is referencing it for our questions. So this is the backend work of how you should be delivering your products to your customers.
So let's go ahead to the next page. It says write a description. Okay, let's go ahead and write a description. And now I'm going to say based on the ad book, write a description for me, please. And it's going to give me one. All right. And then we're just going to take this and place it right here. What makes wealthy people different from everyone else? It's not look, it isn't privilege, it isn't secret knowledge they hide from the rest of the world. It's daily habits. All right. So, we have that. This is what it's going to look like. We can go ahead and run through the bold and stuff like that. And one thing I like that it says right here, "This book was written specifically for you." Specifically for you. This is really, really good. It says, "If you're ready to stop wishing and start building, click below and start your wealth journey." I don't know why it has a semicolon right here, but I would take that off. And then the bottom title and I'm going to tell chatbt right now the bottom title says get my guide based on the book. What should it be? And it tells me again to just use start your wealth journey. But I said that right here. So instead of doing that right there, I'm actually going to do this. Boom. Start your wealth journey. And we should have we should see this switch over here, but it hasn't switched yet. And then what should the CTA say? And then what should the CTA say? Wow. And then go ahead and use the yes, I'm ready to build wealth. And then we're going to set the price. I'm just going to go ahead and set the price for like $22. We're going to collect their information there. And this is where we upload the product. And then I'm going to press save as draft.
So, here's what it's going to look like right here. Start building your millionaire habits. The daily wealth system anyone can follow to change their life. I'm going to go ahead and click start your wealth journey. So, once I click that, boom, we're going to have our picture right there and it's going to say start building your millionaire habits. What makes wealthy people different from everyone else? And then it's going to go into everything that we got from Chad GPT. Please read over this. And this is really, really good because the way that they broke this down for the psychological mind of somebody wanting to buy something is perfect. All right, so and it says right here what we updated. If you're ready to start wishing and start building, click below and start your wealth journey. Pretty cool. And then right here, they're going to put their information in and how they're going to pay. And then they're going to say, "Yes, I'm ready to build wealth."
So this is a way that you can really take your selling game to the next level. Use books that have shaped history to write your sales copy. You don't have to think about this for yourself and you don't just have to use Chat GPT the way it is. Give Chat GPT a reference to go off of so it can give you that expert knowledge when it comes to your product. You saw how easy this was. We didn't read the book, but we got exactly what we needed out of the book. And the more you do this, the more it will become second nature and then you'll be able to speed up the process, right? these books, feed them into Chat GPT and tell Chat GPT to give you the information that you need. I hope this helped you out. 2026 is right around the corner. Take this information, start selling your own products and make some money. You can really change your life by believing in yourself and selling your own product. In order to do this stuff, you do have to have money. So, I do suggest sticking with your 9-to-5. And if you don't know a career path to go in, definitely check out this video because I go through nine jobs that are pretty good in this AI era.