Transcription
In this video, I'm going to share with you five automations that you can build pretty easily that will get you more sales around the clock. And that's a really big thing that I do in my business. I'm a really big fan of building simple automations that stack. So, you might build one automation that makes you two or three extra sales a day, but then you build another automation and that might make you 10 sales a day. And over time, they stack to the point where now our average is a little over $30,000 every single day. And so what I want to do in this video is share with you five automations that are really easy to build but have a really big impact. And so let's get into it.
Okay. So with this first automation, I have to give credit to one of my own students, Brandy. She showed me how to build this automation and it's working so effectively. It's very brand new, but it's working really well. And it is the pitch to new followers. So I know that at first it might seem like why am I pitching to someone who just followed me, right? Like they just came in my world. Why am I pitching to them? Isn't that too soon? But the honest answer is if you pitch to your new followers, it's actually a really good time because they are very hot. They just found some of your content. They've been maybe binging some of your reels and they're really into your world. And so it's actually a really good time to pitch to people and most people don't think that. So basically the way the automation works is they follow you. So it starts with a follow and then they're triggered. We say something like, "Um, welcome to the family. We're so excited to have you. So glad you're in my world." And then we give them a coupon code. So it's a follower to a coupon code for 50% off one of your popular products. We did a lot of experiments with this and we found that a product that was around $27 with a, um, which brought the total down to about $13. So the 50% off coupon brought the total down to about $13. That worked really, really well. And so we tested like a $200 price point. We tested like a $50 price point. We got the most amount of new customers, which is a really important for us. So new customers and just the overall highest, um, AOV, which also stands for average order value. So we got the most amount of customers and the highest AOV with a $27 initial offer. And then this coupon code brought it down to $13.
The second automation that is really important, often overlooked, and makes a ton of money, and is very simple to do is the abandon cart automation. So, this is done. This is done via email. We send emails. The software that we use, Sam Cart, does a very good job of capturing people that have abandoned their cart. Basically, people who have abandoned cart have got somewhat through the checkout process, but they haven't completely completed the checkout process. And so, what we'll do is we'll send them, you're going to see a theme here. We'll send them a coupon code and it basically says like, "Hey, we saw you were checking out. What happened? You didn't finish. Here's a coupon code to finish." Um, so coupon code and then that basically is just like an email recapture. Here's the thing that I've learned about pretty much every automation. It's basic stuff that you might have already heard to do. You know, it's good to reach out to people that almost checked out but didn't. But I built my business, which is now eight figures. We just had our first million-dollar month. I built that doing lots of basic things we should be doing and stacking them on top of each other. So, I think about my business, especially because I'm in the like low ticket digital product space. I think of my business as building brick by brick by brick. There's never this big mountain that just gets dropped in your lap. You build it one brick at a time. And so, this abandoned cart one, people know they should be doing it. It's on their to-do list and they never do it. But this is really important and it captured a lot of customers that we wouldn't have had anyways. And think about it, abandoned cart. That means you've already done the work to get them to the checkout page. You've already done the work to basically get them off the fence. Almost. Just almost. And so this thing is a little nudge to get them fully off the fence, the new customer. It helps recover a lot of your marketing expenses.
Okay. So this third automation is very interesting. It's very different than what a lot of people do, but it's super effective. So it is the, um, pitch right after freebie. So what I mean by that is we use a software in with our automations. It's called ManyChat and as soon as someone gets a freebie about three minutes later we pitch a product. So you have three minutes to pitch. Now again, people might be like, "Oh my gosh, you're pitching three minutes after they get a freebie." Most people wait maybe an hour, more likely a day, very frequently a week. And even worse, some people pitch the, they only ever pitch at the bottom of a freebie. So they pitch at the very last page of a freebie. Do you understand that 70% of people who opt in for a freebie don't even open it? So, if you're only pitching at the bottom of a freebie, 70% of the people who opt in will not even see your pitch at the end. And yet, like a freebie is the best time to pitch because again, people are hot about you. They're excited. They just consumed a bunch of your content. They're all in on Maria or whatever your name is. So what we do is we'll send them the initial freebie and then three minutes later we send them, be like, "Hey, if you want to learn more, we call it like a deep dive. If you want to learn more about XYZ resource, click this link." And what that does is gives them an invitation to dive deeper on a topic they have already indicated they are interested in. It's extremely effective. And again, low ticket digital product sales are built little like brick by brick by brick by brick. They're not built with these massive amazing strategies. It's just tiny little microscopic strategies that build on each other.
The fourth automation to get more sales is the email automation. And we'll talk about exactly what this is. So, it's an email automation and then spoiler alert, it's another coupon code. So, we do a lot of coupon codes over here. I think a lot of people fear that coupon codes will discount their brand will be a negative thing, but everybody loves a coupon. The devaluation of your brand is only happening in your own head. I've built an eight-figure brand. We just did, you know, like I said, we did our first million-dollar month last month, so it's effective. And yet, my brand is, I'm one of the most established people in my industry. And I'm not saying that to brag at all. It's more just like this is what works. This is really effective. And so, we'll send a coupon code. And basically, what we do is we send a coupon code to our customers about every 90 days. It's not structured. It's not scheduled. It's just, "Hey, um, here's a coupon code for XYZ product that at one point you were interested in." And so the way that we do this is if a customer clicks a link in our email, they'll get a little tag that might say something like, "Uh, interested in Maria's launch course, right? Like a course on really good launches, right?" So then if they don't buy over like a 90-day period, we might send them a coupon code to get that product that they indicated they were interested in at a certain point. Again, the common theme here is little things building on each other. I'm kind of beating a dead horse, but imagine you have all of these automations. We haven't even gotten into the fifth one, but imagine you have all of these automations working around the clock. Like this one might get you 10 sales per day and this one might get you for us at the volume that we are, this one gets us far more than 10 sales per day. This one I get something like a thousand new followers a day. So I'm pitching to a thousand people a day with just this automation. And and again, we're only going over five. Best believe I have a bunch in my business that I run all the time. And I realized how effective it is when you let this stuff stack up.
This final automation is one of my favorite because I think it's really smart and I also think it's something everyone should be doing in their business. And basically what we this is is we call this the testimonial autopilot. So we have a way to collect testimonials completely automatically. What we do is I believe I didn't build this one. My team built this one, but I believe it's about one day up to seven days. So, it's either one day between one and seven days, but I think it's closer to one day. We will email our customers and we'll ask them for a testimonial in exchange for a $10 store credit. So, let's just write that $10 store credit. Now, let's talk about this credit. People are not going to do something typically unless there's something in it for them. $10 store credit that is, you know, it's a thank you. However, here's what's really important. We actually really care about our customers' feedback. And so, we don't want them to leave a review that isn't honest because they want the $10 store credit. So, what we do is we make sure that they know no matter what star they leave us, no matter what kind of review they leave us, they're going to get their store credit as a thank you. We take a lot of time in the email to really explain that we want your feedback. And we prove that we want their feedback by publishing the testimonials and the reviews that aren't five stars. If you go to my website, mostly it's five stars, but you'll see that we have one star, two star, three star, four star reviews, and we publish them because we really, and some of our products are rated better than others. That's how this goes. And we want that. Like we know not every product is going to get 100% five stars and that's okay. That's that's how this goes. Um, and so, but we want testimonials. We want honest feedback. And so, as a thank you, um, we say, "Hey, thank you so much for your time. Um, here's a store credit if you leave us a review."
Now, if you're thinking, "Okay, these automations are amazing. How do I build them?" Well, I actually built them for you. I'm going to put a link in the description, but I built out all of these automations for you, and I created them so they're clonable. So, you can literally clone my automations and plug them into your business. They're incredible. Just click the link down in the description and you'll see them.