Million Dollar Profit Offers For 2025 (9 Ways To Optimize Offers)

What if there were a concept, an idea, a reality that could absolutely, positively change your life financially from now on, even forevermore? Because I believe there is such a concept, such a reality. That if you will master what I'm going to talk to you about today, your life will never be the same.

The concept that I'm talking about is, offers. The title of this video is just, "Make Better Offers." We all make offers all the time. We make offers, we take offers. We take offers, we make offers. We make offers, we take offers. I submit to you that the quality of your life is going to be determined by the qualities, by the quality of the offers that you make. Offers change everything. You have a job that you hate. You know why you have a job that you hate? Because somebody made you an offer when you thought you were going to like it, and you said yes. Or do you know why you make the amount of money that you make? Because you made an employer an offer. Or if you own a business, you've made clients an offer. Everything is offers. If you make better offers, if you only make, make better offers, and you just take better offers, how could your life get anything but better?

So on this video, I'm going to talk to you about 10, not 10, nine, nine ways to optimize offers for million-dollar profits in 2025. How many y'all can handle that? Say me.

Okay, so the first thing I'm going to do is I'm going to lay some groundwork. I'm going to lay some groundwork to show you why this concept of making better offers is so vital to your life getting better. And if you don't make better offers, your life will either, what? It won't stay the same. It'll just get worse because nothing stays the same.

I came home last night after I went to Ed's to have dinner. It was so good. Um, and, and I came home last night and it was 8:23. And I run my bath water at 8:30, and I like start winding down. I got like a whole routine, and being up late at night is not a part of it. And I hadn't worked out yesterday. I mean, I played golf, but that's not the same as working out. I hadn't worked out yesterday, and I said, myON, I said, "I'll work out tomorrow." You know, tomorrow's always a better day for hard work than today. Um, I said, "Bro, you just told somebody this week." I'm fussing at myself. "Bro, you just told somebody this week that things don't stay the same. They're either getting better or they're getting worse." Now, are you going to let this whole day go by and you don't get any better physically? Got to drink my own medicine. Okay, here we go.

And so I said, "I'm going to go work out before I go to bed." And I worked out. Like, I mean, it was intense. It wasn't long, but it was intense. It was intense enough for me to be sore all night long. And guess what? So glad I did. Why? Because the satisfaction of accomplishment is far more satisfying than the satisfaction of indulgence. If we would all learn to sacrifice short-term pleasure on the altar of long-term profits, benefits, improvement, our lives will be better off.

So I'm going to go over to my trusty digital blackboard and I'm going to show you why this whole thing about offers changes the game. You say, "I don't like offers." Well, you better fall in love with them. Because if you don't, if you don't learn to make offers, you'll just be taking offers all your life. And guess what? If all you do is take other people's offers, nobody else is going to design an offer that's in your best interest. So if you don't design an offer, if you don't live a life by designed offers, you're going to live a life by default offers. And that is, you're going to only be, your default is going to be to take whatever offer somebody else gives you.

Here we go. So the reason, the reason the people think, people think poor people are poor because they don't have money. I submit to you, poor people are not poor because they don't have money. They don't have money because they're poor. It's the poor thinking that shows up in poor pockets, right? And so your experience is poor because your imagination is poor, your expectation is poor. And so poor people and middle-class people feel like, everybody say, "feel like." Like they feel like everything is expensive because they pay for everything with money they've exchanged their time for.

So what you do, if you're like most people, is you have this limited resource called time, right? We only have 24 hours in a day. It doesn't matter if you, um, can bench press 700 pounds, you still only have 24 hours in a day. Doesn't matter if you have four PhDs and, um, a couple of master's degrees, you still only have 24 hours a day. Nothing, it doesn't matter. We have all of us have the same amount of this limited resource.

So what poor people and middle-class people do is they exchange this limited resource for a depreciating asset. So what's the depreciating asset? Money. Money is becoming worth less over time. What does that mean? The reason things are more expensive now than they were five years ago is not because the price went up so much, it's because the value of the dollar went down so much. So a dollar is a depreciating asset. That's why, that's why poor people and middle-class people, they, "Well, I got to save my money." Why would you save something that's becoming worth less over time? It makes more sense to invest it so it turns into more overtime. That's another conversation for a different day.

So we trade a limited resource for a depreciating asset. And then let's say we want to buy a car, and it's going to be like a red sports car, right? We want to buy a car, right? No judgment for red sports cars. Um, I have one too, okay? So yeah, I gotta have a spoiler on it, right? Okay. So, so, so we trade, we were trade, we trade our depreciating asset for a depreciating liability. Now watch what happens. This is the, that's, I mean, that's the reason, but this is why this makes you poor. You ready?

When you trade, when you trade the limited resource for the depreciating asset, you ha, you no longer have the limited resource. It's gone. The time is gone. You can't get it back. It's so gone, you will never see it again. Then what happens is you have this depreciating asset, but when you trade the depreciating asset for the limited liability, I mean, for the depreciating liability, you don't have this anymore. That's gone. So now you have two things that had some value that you've traded for something that perpetually loses value. And so now you got the appreciating, um, liability, and it becomes worth less over time. And you just say it becomes less. It's literally like a funnel until eventually you take it to the junkyard. And you might have paid $100,000 for this car when you first bought it, but limit, eventually you take it to the junkyard. Somebody does. You don't take it to the junkyard, and they give you $100 for the parts. So this is 100k, and they give you $100 for the parts. And so this becomes worth less over time. That's, that's what depreciating asset liability means, okay? This is why poor people are poor. They're trading a limited resource for a depreciating asset for a depreciating liability.

Now here's why especially wealthy creative entrepreneurs, that's who I'm talking about right now. Here's what we do. We don't pay for things with money we've exchanged our time for. See, if you do this, if you do this thing and you pay for things with money, you've exchanged your time for. If you do this, this illustration here, and you keep on, I'm going to go get some, I'm going to go take my time and I'm going to trade it for some money, and I'm going to take my money, I'm going to go get the stuff I want. I'm going to buy my food, my clothes, and my car, my house. My. So what happens is you become poorer and poorer because you feel, and you feel like everything's expensive because you feel like you're paying for everything with your life. Do you know why you feel like that? Because you are. Time is the stuff life is made of. So I'm literally trading my life for something that becomes worth less over time. Then I trade that for something that becomes depreciates down to nothing over time.

So if you're a creative entrepreneur, here's what you do. So, uh, this is you. You're a creative entrepreneur. You get this idea. It's like a Eureka moment. You're like, "Ah!" And then all of a sudden, you get this idea. And we don't pay for things with money. We exchange our time for. You know how, uh, creative entrepreneurs pay for things? We pay for things according to our creativity. What does that mean? According to our creativity. Notice I didn't say we pay for things *with* our creativity. I didn't say we pay for things *from* our creativity. I didn't say we pay for things *out of* our creativity. Why? I say we pay for things *according to* our creativity. What does that mean?

Well, the reason I say according to our creativity is because if you're paying for it with your creativity, after you use the creativity, the creativity is gone. If I say "out of the creativity," it's gone. If I say "with the creativity," it's gone. But I pay for it according to my creativity. Why do I say that? Because when I use my creativity and I create an idea, I come up with an idea, right? And this idea is worth something. And then I communicate that with that idea to somebody, and I communicate it in the form of an offer. This is an offer. And I create an offer. Now, the offer is like a question mark that can turn into an exclamation point. When I create this, when I use my creativity, do I have a limited amount of creativity or an infinite amount of creativity? I have an infinite amount of creativity. Like, I mean, think about how much better our lives are today than lives were a hundred years ago. Forget a hundred, fifty years ago. Forget fifty, like ten years ago. Like there's so much more that's available to us now than there was. That's why, that's why some people, some people wonder, "Well, I don't understand why the stock market hasn't crashed. It can't just keep going." Well, the reason is because people are using their creativity. Entrepreneurs are using their creativity to create more and more value in the marketplace. And as they do that, value that they create creates more and more wealth. Now, I'm not saying the stock market won't crash. I mean, it'll, it'll, it'll reset. But the reason it hasn't yet, and it seems like it should have already, is because technology is doubling so fast that all these creatives are figuring out new ways to create, like, opportunities that didn't exist before.

So I'm going to create an offer, and then somebody's going to say yes to my offer. And watch this, I'm going to, they're going to pay me for my offer. Okay? Now, here's what's cool. They pay me for my offer. Now, this, this offer is an unlimited asset. I almost wrote "resource," "asset." Like my creativity. I am the ultimate resource. Resource. My creativity is one of my resources, as a resource of this resource. But this, the offer that I create, it's an unlimited asset. I, I'll show you what I mean in a minute. Then somebody gives me money for the asset. And then when I want to go buy my red sports car, I trade the money that they've paid me for the red sports car. This is why the, this is one of the main reasons why rich, the rich get richer and the poor get poor. I even got a fancier sports car with a bigger spoiler, okay?

So, so, so this is why the rich get richer and the poor get poor. Because what happens is, I trade this money for this car. I don't have the money anymore. Guess what? When I create an offer, do I still have my creativity? Check. I still have my creativity. I create the offer. Do I still have the offer? I do. I exchange it for the money. I don't have the money anymore. I trade the money for the car. Guess what? Even after I spend this money, the offer spits out more money, and then it spits out more money. And my objective is to create enough really good offers that they spit out so much money that it doesn't matter what I buy. My money keeps growing because it's my money. My, my depreciating, my depreciating assets are growing unlimitedly, or growing exponentially and unlimitedly.

Here's what I mean. This book right here. I wrote this book called "From the Trashman to the Cashman: How Anyone Can Get Rich Starting From Anywhere." Why did I write this book? Because I literally used to be a trash man. I drove a trash truck for $6.25 an hour, and that's what I did during the day. And at night, I sold insurance and investments. Once I learned how to sell, took me a little while, but I did. So I wrote this book in 2006. What year is this, y'all? 2025. So how many years has it been since 2006? 19 years. I wrote this book 19 years ago. How long? 19 years ago. The last time I read it was probably 17 years ago. This book makes me between $8,000 and $12,000 a month, every single solitary month. I think I made about $112,000 from this book last year. $112,000 from work I did 19 years ago. This is an offer. Are y'all tracking? It's an offer that I created once, but it pays me perpetually. I'm, I'm, I haven't looked yet, but I'm sure I've made money off of this offer today.

This book right here. This book box. By the way, this is my financial literacy brain in a book. This is my business brain in a book. This is called, um, this book is called "Boss Moves." Boss is an acronym. You can see the period after. So Boss is an acronym that stands for Business Optimization Success Secrets. I wrote this in 2021. How many years ago was that? Four. I wrote this book four years ago. This book fluctuates. How much we sell fluctuates between $30,000 and $70,000 a month. But on average, on average, this book makes us about $42, $43,000 a month. Because this book made us a half a million dollars last year. Work I did four years ago. This book is an offer. Guess what? Once I wrote this book, and that book, it's not like my light bulb blew out and I can't make offers anymore. I can keep creating more offers, right?

And so, when it comes to offers, like, what if, what if instead of thinking about, "Okay, I got to go grind it out so I can make enough money to pay for this thing," what if you just said, "Oh, you know what? There are a group of people out there who have a problem that I could solve. I'm going to figure out a solution and I'm going to make myself easy for them to find. And then when they find me, they're going to pay me for the solution I've created." That's it.

Jeff Bezos created Amazon. You know why? Because he realized, before I realized that, I hate going to the store. And he figured out a way so I can buy stuff and they just put it on my front porch every day. Oh, and by the way, he became one of the richest people in the world. Why? Not because he solved his problem, but because he solved mine. And see, one of the reasons you have such a hard time financially is because the only person's problem you're seeking to solve is your own. Oh, snap. So what we have to do is we have to learn that, like, what we have, we have to spend more time developing and honing our creative skills to create solutions for other people's problems. Are y'all picking up what I'm putting down?

Okay, so, so now that we, we covered that, we're all on the same page. Like, the good news is, if you learn what I'm, like, if you really get what I'm telling you right now, you can get to the point in your life where the price of things never matters again. Not because you have so much money, I mean, because you know you have the ability to create whatever amount of money you desire to create so that you can pay for whatever you want to pay for. And then you can focus your time, all of your energy, on living your life instead of just existing in life. Are y'all tracking?

Okay, we, I see, I already know, I already understand. And God's ideal, ideal environment for man, all I got to do is read the Bible, right? When God made man, I've got the best news ever. Y'all ready? This is like, great, greatest news of 2025. When God created man, he didn't put him in a bakery. So there is no economic pie. If there were an economic pie, in order for you to have more, I have to have less. In order for me to have more, you have to have less. But God didn't put man in a bakery because in a bakery, consumption creates lack. God put man in a garden. Why? Because consumption exposes seeds which create the opportunity for reproduction. What did Warren Buffett say? "Any fool can count the number of seeds in an apple, but only God can count the number of apples in a seed." This is like, if we would just, just trust that it is the way God said it is and live like that, it'd be game on.

So when it comes to offers, there are four types of people. And then I'm going to get into the nine, um, ways to optimize your offers. There are people who make offers. Become one of those. Like, you already do, but be more intentional about it. Become an offer maker. There are offer makers. There are offer takers. You're already one of those. I'm one of those. We take offers all the time, okay? There are offer shakers. What is that? That's people who say no to your offer. You, if you didn't have offer shakers, offer takers wouldn't be valuable. Are y'all tracking? If you didn't have people who said no, yes would be, it wouldn't be fun. Like, learn to love the process of sorting, going through the nos, right? Okay. And then these are the worst kind of people, offer fakers. There are people who will promise you that they will do something that they have neither the intention or the ability to do, but they'll take your money. Offer fakers. They pretend to have a solution to your problem, and they're really good at describing this fake solution, well, but they're terrible at delivering on the promises. Don't be an offer faker. Become so intimately familiar with truth, the truth about offers, that when an offer faker comes along, you can automatically see, "That's a fake offer." How many y'all tracking?

Okay, so how do we make, like, the title of this video, "Just Make Better Offers"? So now that we understand the significance of offers, and we understand that it doesn't matter what you want to buy, if you get good at making offers, it doesn't matter if you want to buy a pack of Tic Tacs or you want to buy a brand new car. They both cost the same amount. I mean, wrap your mind around that. You want to buy a pack of Tic Tacs or you want to buy a brand new house, like for like $500,000, a million, $3 million, all cost the same amount. See, what do you mean, it all costs the same amount? Because the money is not the resource. The money is a depreciating asset. But the creativity is an unlimited resource that can produce as much money as you are willing to develop your creativity to produce. So when I pay for something, I pay for it according to my creativity with the money that I get in exchange for the offers that I make. And there's no limit to that. I've just got, and here's what happens. You, you, you have to get some, you have to overcome offer, offer inertia. What's inertia? An object at rest will remain at rest unless it's acted upon by an outside force. So I have to overcome offer inertia. Your whole life, however, however old you are, your whole life, you've only been taught to make itty-bitty offers. And take whatever the best offer is somebody will give you. Now, what do I mean, make itty-bitty offers? Well, "I work for you for $50 an hour." "I work for you for $30 an hour." "I work for you for $20 an hour." And so you, those are the kind of offers you make. Instead of realizing you can disconnect. Okay, maybe this hasn't gotten all the way to Tampa or to the YouTube-sphere, but you can actually, it's not against the law to disconnect your revenue generation from time. Like, there's no, there, there's no law that says, "Thou shalt not disconnect thy revenue source from time." What if you just, what if you just created as much value in the marketplace for as many people as possible in whatever time it takes? Voila.

So how do you make better offers? Okay, there's nine things you want to do. Number one, find better people to serve. Now, I, I, you say, "May, everybody's equally valuable." Pump the brakes, pump the brakes, baby. That's not what I'm talking about. I'm not talking about inherent value. I'm talking about valuable to you because you can solve their problem, and you're valuable to them because you can solve their problem. You can't solve everybody's problem. You might be the most brilliant neurosurgeon in the world, but some people don't need neurosurgery. See, just because you spent a lot of time and invested a lot of money in learning how to solve the problem you solve, you want that to become somebody else's problem. Nobody cares. The only thing when you go see anybody, okay, I'm gonna prove it to you. When you go see anybody who you want them, and you want them to solve your problem, you don't care how much time it took them to learn how to solve your problem. You don't care what, what school they have a degree. How many of y'all have ever been to the dentist? Anybody here ever been to the dentist? Say me. Okay. Has any of you ever asked your dentist what dental school they graduated from? Anybody? No. Why? Because you don't care. You just want them to do what? Clean your teeth, fix the cavity, extract the tooth, whatever. You don't care how, like, you didn't go there to evaluate their credentials. You went there for them to fix your problem. And when somebody comes to you, they come to you to fix your problem. So you want, you, you want to tell them about all your accolades and that you were in the top of your class. And guess what? They don't care. They don't even know the other people in your class.

So find better people to serve. What do I mean, better people? Better people who are a part of a big pool of people. So better people means there's a lot of them. That's the first thing. That's the first characteristic, characteristic of better people. What? There are a lot of people who have that problem. Why? Because if there's only one problem, one person in the whole world that has that problem, then you are a needle in a haystack. They have to weigh through all the other people in the world to find you. Or if you're one of those people who still looks for people to sell stuff to, then they are a needle in a haystack. Either way, wrong answer. But we do have some nice consolation prizes for you in the back. So instead of doing that, find a big pool of people, or solve a problem that a big pool of people have. That's like, I, I'm blown away by people who come with these ideas and they, "I've got this great business idea. This is something I've always wanted." Yeah, but you're the only person on Earth, out of nine billion people, who always wanted it. So better people are people who have, people who are in a big pool. People who have a big problem. So you find a big pool of people with a big problem. I, I know. So Mar, are you gonna say something else? No. When you start, when you start doing this, I'll start talking about something else. Big pool of people. That's why the three big niches are health, wealth, and relationships. Why? Because everybody wants better health, better wealth, better relationships. But what you want to do is you want to help left-handed jugglers strengthen their right hand. Good luck. But, but you see how obscure that is? That's how people think. But you, you don't understand. "My, I found the secret." I know, but you're the only person who was looking for it. That's the problem. Okay, find a big pool of people who have a big, big problem. And people who have big, deep pockets. The people that you solve a problem for, when it comes to offers, they have to have enough money to be able to afford your offer. I'm not saying don't solve problems for people who don't have money. That's not what I'm saying. What I'm saying is, if you're going to solve problems for people who don't have the money to pay you for those problems, make that your community service work. Make that your advocation, not your vocation.

So I've, I've been, Joan, can you cool me off a little bit? I'm, I have been a youth pastor, a senior pastor, an assistant pastor, a traveling evangelist. I've done all that stuff as ministry. And I still speak in churches. And, you know, that whole, I do all of that. But I used to, that used to be my vocation. And man, so many churches have this model, "Lord, you keep them humble, we'll keep them broke." And I said, "I'm not doing this anymore." I don't want to have to think about if I'm going to do ministry. I don't want to have to think about how I'm going to feed my family. I don't want to have to think about how I'm going to take my family on vacation. So you know what I'm going to do? I'm going to start a business. And if the people in the church don't like the fact that I have a business, good. Go find somebody else. Like, I'm okay with that. I am, I am not a politician. I'm not good at running for office. Like, if you ask me a question, you better want my answer, not the answer, so-called. And so, so, so I do ministry now. I speak in churches now. Guess what? I just don't charge them anything. If they want to give money to my ministry that I use to support orphans and widows, I let them do that. If they don't want to, it's not a requirement. Why? Cuz I don't, I don't need the money. I also don't need the, the gig. I don't need to come speak your shirt. Like, like nothing's missing in my life. I, nothing's missing. I'm not trying to get anything.

Okay, so I'm going to find a big pool of people, have a big problem, big deep pockets, that they're willing to use some of that money in those deep pockets to solve that problem. And guess what? I'm going to solve that problem elegantly. And I'm going to charge them enough so that the people who can't afford it, my offers, I, so they leave me alone. The people who are willing to pay the least are the ones that give you the biggest headache. There are people who would say, "There are people in the world who would say, like, 'I can't believe my all he does is talk about money, blah, blah, blah, and he charges $40,000 an hour. What about those of us who don't have $40,000 an hour?'" Don't pay me. I spend over $100,000 a year, no more than that, over $100,000 a year to create content to put on YouTube for free. Why? So you, I can help you. And I don't need to ask you for money. And you don't need to pay me. Like, everybody's happy. And you, May, but can you just, can you, can you just give me a discount? I don't do discounts. I don't need the business. And I sure don't need the headache. Okay, y'all tracking?

Better people. How do you make better offers? Make offers to better people. How do you make offers to better people? Well, I already told you. Okay. Um, have a better purpose to start your business, your offer making. Like, start it for a better purpose. I'm, I'm going to tell you something now. You will never be able to take care of you until you stop thinking about you. You cannot be your top priority. You can be a priority, you can't be your top priority. So what do I mean by that? I mean, sometimes I will inconvenience myself to protect my name. Because, I mean, we have a relatively, I mean, we have 15 people on our team, and we have literally do hundreds and hundreds, sometimes over a thousand transactions per month. Sometimes stuff slips through the cracks. I had somebody who was frustrated because they didn't get a book. I said, "Give me their number." And I just called them. Said, "Hey, um, there was a problem. I want to make sure we get it fixed so this doesn't happen to anybody else." What's the problem? Now, I don't need to call people who don't get a book. But I, I don't mind calling people who didn't get their book, or didn't get it when they thought they'd get it, even though it might have been the post office's fault. I don't like, it doesn't matter, right? Because I'm not, I'm not doing this to serve me. I'm doing this to serve the people. So find a better purpose. What's the purpose? Purpose to serve. Purpose to serve the people and solve their problem. Guess what? Their problem is solved when they know it's solved, not when you think it's solved. "Well, I sold them the thing. It's not my fault if they didn't do it." Maybe it's not. Maybe it is. Okay. So purpose to serve. That's number one.

Number two, purpose to sort. What is, what do you mean, purpose to sort? Understand that your offer is not for everybody. And if somebody's going to be a no, a fast no is better than a forever maybe. It is not my job to turn a no into a yes. I will spend exactly zero energy turning a no into a yes. My, how do you overcome objections? I don't get objections. What do you mean, you don't get objections? I answer the questions in my presentation so that all an objection is is an infected question that wasn't answered in your presentation. So I don't get objections. I, people say, "Well, I don't have the money." Okay, well, then this offer is not for you, at least not now. And that's okay. Like, maybe instead, you should buy a book. And it doesn't have to be mine. You can go buy somebody else's book. Like, I am, I am not vested in somebody saying yes to my offers. Why? Cuz I sort. Some will, some won't. So what? Someone's waiting next. And what you do is you spend 50 hours attempting to turn a no into a yes. And the yeses that are waiting to say yes, you can't even get to them in time. And so they have to say yes to somebody else because you're, you're, you're convincing and not sorting.

Okay, purpose to sell. Now, when I say sell, I'm not talking about convincing. I'm talking about persuading. Convincing is the opposite of persuading. Convincing is when I attempt to get you to do something I desire you to do for my reasons. Persuasion is when I help you make a decision you already desire to make for your own reasons. This is why we sell. Like, yes, I give people enough information in my presentation to empower the yes they already desire to have. You don't pay attention to somebody because you don't want what they have. Think about it. You didn't walk into the shoe store because you wanted to buy a car. So somebody's paying attention to you, they're paying attention to you for a reason. They are hoping, well, first of all, they desired the transformation before they knew you existed. That's, that's like the best news ever. There are already thousands, tens of thousands, maybe hundreds of thousands, maybe millions of people in the world who would love to buy what you'd love to sell, if they only knew you existed. But they can't find you. You know why? Because on the internet, you are invisible. You Google your name, and you, all the pictures that come up, none of them look like you. Why? Cuz you're not findable. You're in the, on the internet, you're in the booth in the back, in the corner, in the dark. And you might as well not exist. You say, "My, my, how do I find people to sell my stuff to?" You're asking the wrong question. How could you possibly hope to get to the right answer? What's the right, what's the right question? The right question is, "How do I make myself findable for people who are already looking to buy when I'm already looking to sell?" Like, I don't ever attempt to turn nos into yeses. I like, I am not vested in your yes. There's like, my, my's going to do what my's gonna do, whether you say yes or no. Here's what you ain't gonna do, though. You ain't gonna say maybe. Not you ain't gonna forever maybe me. Like, you ain't gonna get me hanging out on the fence, hoping that you come around. I don't hope you come around. Like, if it's for you, it's for you. If it ain't, it ain't. We can still be friends, but I ain't going to keep talking about something that's already a no. I know it's a different approach, but it works for me. So when you're selling, what you're doing is you're using your words to more clearly show people that the offer that you've created solves their problem. Okay, cool.

So find better people, better purpose, better people to serve, better purpose to start, bigger problems to solve. Guess what? The bigger the problem, the bigger the price. Like, you want to start a business? Like, finds, see what people don't realize is who the problem you solve matters. Like, let's say you're really good at generating leads for a business. Okay? And so you can generate a thousand leads a month for a business. Like qualified leads. You can generate those thousand leads a month for a pizza shop where every time somebody buys a pizza, the average customer spends $20. And help that person make $20,000. Or you can help a cosmetic dentist, or a cosmetic surgeon, or an attorney, or somebody, a consultant, somebody who, when they make a sale, that sale is $5,000, $10,000, $20,000, $100,000. Why? Because let's say you have a business, and every time you make a sale, you make $20,000. If I generate leads for your business, I can charge you. If I can get you, if I can get you five sales a month, that's $100,000 a month. You would happily pay me $20,000 a month for those five sales. Are y'all tracking? See, here's your problem. The real reason you're having a hard time in business is because you're thinking of the marketplace instead of thinking from the marketplace. Like, it's like the old Clint Black song, "Put yourself in my shoes." That's what your customers are singing. "Put yourself in my shoes." So you need, uh, better problems to solve. They're better because the problem, the solution is desirable. That's what makes the problem a better problem to solve. The marketplace desires it. So you think, "Well, man, you don't understand. I went to school and I got my degree in psychotherapy." And so I'm really good at helping people heal from past trauma. The only problem is, the only people who talk like that and think like that are people who are in your industry. Even if I have past trauma, I'm not thinking, "I need to find somebody to help me heal from my past trauma." I might, I might think, "Man, I wish I didn't get angry all the time." I might be thinking, "Man, I wish I was, didn't feel so depressed all the time." Well, but see, people who go to school to learn how to do something, they don't talk like that. You know what I'm going to do? I'm going to help you to stop getting mad every time something happens. I'm going to teach you how to look at it from a totally different perspective so things that used to make you mad now make you thankful. You say, "What?" Right? Okay. So the, because they're, it's a better problem because the problem, the solution is more desirable. It's a better problem. I mean, a better solution because the solution is more measurable. What do I mean, measurable? I, I see this all the time when people talk about their offers. There's no clear, distinct before, and there's no clear, distinct after. Like, if you're helping somebody, one of the reasons weight loss works so well, weight loss offers work so well, is because you weigh so much before, and then I'm going to show you how to lose X amount of pounds in X amount of days. Pounds are measurable, days are measurable. The reason make money offers are so ben, are so profitable is because you know how much money you're making. You know it's less than you'd like to be making. So if I can show you how to make two, if I can show you how to turn your annual income into your monthly income, that's desirable, and it's also measurable. But one of the reasons it's desirable is because it is measurable. Does that make sense? Reason relationship offers work so well. You get, you get, "I'm going to show you how to go from being alone to having the one of your, the, the love of your life of your dreams in the next 30, 60, 90 days." Right, right, right. See, people got excited about that. And I'm just giving it as an illustration. I don't know how to help you do that. [Music] Um, you want to attract the right person. Become more attractive. And when I say attractive, I'm not talking physically necessarily. That's part of it, but that's not the whole thing, right? You have to, you want to be, your perception of attractive. You need to figure out what their perception of attractive is. Anyway, different conversation for a different day. So more measurable, more desirable. It needs to be more believable. You can't tell somebody, even if, even if a, a solution is desirable and it's measurable, if it's like so ridiculously unbelievable, nobody's going to buy into it. Like, dial, even if you know you, even if you've gotten the before, until you got enough results where enough people are giving you credit for this ridiculous solution that you're proclaiming that you have, until you have enough case studies, like, dial it back. Most people who are, who are making $60,000 a year, are not wanting to make $60,000 a month. They're just wanting to make $120,000 a year. Like, if I talk to a person who's making $500,000 a month about how to make a million a month, it's easier for them to believe that than it is for somebody who's making $60,000 a month to believe that I can help them make $100,000 a month. It's just, it's just the way it is. Like, I, one, for instance, I have a friend of mine who just challenged me. I told y'all this earlier, before we started recording, before we went live. Um, I have a friend who challenged me to acquire hundreds of millions of dollars worth of real estate in the next six months. And I don't have hundreds of millions of dollars. But it doesn't matter because I understand that it's easier to make a lot of money in a short period of time, make a little money over a long period of time. I just never had anybody challenge me to do it to the tune of hundreds of millions before. Is what I'm saying making sense? So it's easy for me to believe that because I remember when I went from making $48,000 a year to $112,000 a year. I went from $112 to $500,000. And then I remember, um, talking to one of my mentors, Jerry, um, and I asked him how much money this other influencer made back in 2015. He said, "Oh, probably about $800,000 a month." And I could not wrap my mind around $800,000 a month. Like, I was, "What did you just say? $800,000 a month?" Like, how? Well, that makes way more sense to me now, right? And so, so what I'm saying is, um, it needs to be believable for them, not believable for you. Okay? So even if you can get the results this big, maybe you only need to tell them about results that big. And once they get here, then you can tell them about this. Okay?

Um, PR, better preparation steps also make for a better offer. What does better preparation steps mean? It means you better prepare your message. I'm going to tell you something. There are so many half-baked ideas in the marketplace. I'm like, "Dude, if you would have just thought for 15 more minutes, this could have been good." Right? There are, there are more underdeveloped ideas in the world than there are fully developed ideas. You could make a fortune just fully developing other people's underdeveloped ideas. For instance, I'm, I'm going to, I'm not going to do it in the form of a whole concept. I'm just going to give you an, an illustration of a quote. Abraham Lincoln was a great man. Like, I mean, that's, depends on, I think that's incontrovertible. He was a great man. So Abraham Lincoln said, "I will prepare myself, and perhaps my time will come." That has been quoted millions of times, millions, millions. But it's incomplete. I'm going to complete it. My, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, 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my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my,my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, 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my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my,19 years ago. The last time I read it was probably 17 years ago. This book makes me between $8,000 and $12,000 a month, every single solitary month. I think I made about $112,000 from this book last year. $112,000 from work I did 19 years ago. This is an offer. Are y'all tracking? It's an offer that I created once, but it pays me perpetually. I'm, I'm, I haven't looked yet, but I'm sure I've made money off of this offer today.

This book right here. This book box. By the way, this is my financial literacy brain in a book. This is my business brain in a book. This is called, um, this book is called "Boss Moves." Boss is an acronym. You can see the period after. So Boss is an acronym that stands for Business Optimization Success Secrets. I wrote this in 2021. How many years ago was that? Four. I wrote this book four years ago. This book fluctuates. How much we sell fluctuates between $30,000 and $70,000 a month. But on average, on average, this book makes us about $42, $43,000 a month. Because this book made us a half a million dollars last year. Work I did four years ago. This book is an offer. Guess what? Once I wrote this book, and that book, it's not like my light bulb blew out and I can't make offers anymore. I can keep creating more offers, right?

And so, when it comes to offers, like, what if, what if instead of thinking about, "Okay, I got to go grind it out so I can make enough money to pay for this thing," what if you just said, "Oh, you know what? There are a group of people out there who have a problem that I could solve. I'm going to figure out a solution and I'm going to make myself easy for them to find. And then when they find me, they're going to pay me for the solution I've created." That's it.

Jeff Bezos created Amazon. You know why? Because he realized, before I realized that, I hate going to the store. And he figured out a way so I can buy stuff and they just put it on my front porch every day. Oh, and by the way, he became one of the richest people in the world. Why? Not because he solved his problem, but because he solved mine. And see, one of the reasons you have such a hard time financially is because the only person's problem you're seeking to solve is your own. Oh, snap. So what we have to do is we have to learn that, like, what we have, we have to spend more time developing and honing our creative skills to create solutions for other people's problems. Are y'all picking up what I'm putting down?

Okay, so, so now that we, we covered that, we're all on the same page. Like, the good news is, if you learn what I'm, like, if you really get what I'm telling you right now, you can get to the point in your life where the price of things never matters again. Not because you have so much money, I mean, because you know you have the ability to create whatever amount of money you desire to create so that you can pay for whatever you want to pay for. And then you can focus your time, all of your energy, on living your life instead of just existing in life. Are y'all tracking?

Okay, we, I see, I already know, I already understand. And God's ideal, ideal environment for man, all I got to do is read the Bible, right? When God made man, I've got the best news ever. Y'all ready? This is like, great, greatest news of 2025. When God created man, he didn't put him in a bakery. So there is no economic pie. If there were an economic pie, in order for you to have more, I have to have less. In order for me to have more, you have to have less. But God didn't put man in a bakery because in a bakery, consumption creates lack. God put man in a garden. Why? Because consumption exposes seeds which create the opportunity for reproduction. What did Warren Buffett say? "Any fool can count the number of seeds in an apple, but only God can count the number of apples in a seed." This is like, if we would just, just trust that it is the way God said it is and live like that, it'd be game on.

So when it comes to offers, there are four types of people. And then I'm going to get into the nine, um, ways to optimize your offers. There are people who make offers. Become one of those. Like, you already do, but be more intentional about it. Become an offer maker. There are offer makers. There are offer takers. You're already one of those. I'm one of those. We take offers all the time, okay? There are offer shakers. What is that? That's people who say no to your offer. You, if you didn't have offer shakers, offer takers wouldn't be valuable. Are y'all tracking? If you didn't have people who said no, yes would be, it wouldn't be fun. Like, learn to love the process of sorting, going through the nos, right? Okay. And then these are the worst kind of people, offer fakers. There are people who will promise you that they will do something that they have neither the intention or the ability to do, but they'll take your money. Offer fakers. They pretend to have a solution to your problem, and they're really good at describing this fake solution, well, but they're terrible at delivering on the promises. Don't be an offer faker. Become so intimately familiar with truth, the truth about offers, that when an offer faker comes along, you can automatically see, "That's a fake offer." How many y'all tracking?

Okay, so how do we make, like, the title of this video, "Just Make Better Offers"? So now that we understand the significance of offers, and we understand that it doesn't matter what you want to buy, if you get good at making offers, it doesn't matter if you want to buy a pack of Tic Tacs or you want to buy a brand new car. They both cost the same amount. I mean, wrap your mind around that. You want to buy a pack of Tic Tacs or you want to buy a brand new house, like for like $500,000, a million, $3 million, all cost the same amount. See, what do you mean, it all costs the same amount? Because the money is not the resource. The money is a depreciating asset. But the creativity is an unlimited resource that can produce as much money as you are willing to develop your creativity to produce. So when I pay for something, I pay for it according to my creativity with the money that I get in exchange for the offers that I make. And there's no limit to that. I've just got, and here's what happens. You, you, you have to get some, you have to overcome offer, offer inertia. What's inertia? An object at rest will remain at rest unless it's acted upon by an outside force. So I have to overcome offer inertia. Your whole life, however, however old you are, your whole life, you've only been taught to make itty-bitty offers. And take whatever the best offer is somebody will give you. Now, what do I mean, make itty-bitty offers? Well, "I work for you for $50 an hour." "I work for you for $30 an hour." "I work for you for $20 an hour." And so you, those are the kind of offers you make. Instead of realizing you can disconnect. Okay, maybe this hasn't gotten all the way to Tampa or to the YouTube-sphere, but you can actually, it's not against the law to disconnect your revenue generation from time. Like, there's no, there, there's no law that says, "Thou shalt not disconnect thy revenue source from time." What if you just, what if you just created as much value in the marketplace for as many people as possible in whatever time it takes? Voila.

So how do you make better offers? Okay, there's nine things you want to do. Number one, find better people to serve. Now, I, I, you say, "May, everybody's equally valuable." Pump the brakes, pump the brakes, baby. That's not what I'm talking about. I'm not talking about inherent value. I'm talking about valuable to you because you can solve their problem, and you're valuable to them because you can solve their problem. You can't solve everybody's problem. You might be the most brilliant neurosurgeon in the world, but some people don't need neurosurgery. See, just because you spent a lot of time and invested a lot of money in learning how to solve the problem you solve, you want that to become somebody else's problem. Nobody cares. The only thing when you go see anybody, okay, I'm gonna prove it to you. When you go see anybody who you want them, and you want them to solve your problem, you don't care how much time it took them to learn how to solve your problem. You don't care what, what school they have a degree. How many of y'all have ever been to the dentist? Anybody here ever been to the dentist? Say me. Okay. Has any of you ever asked your dentist what dental school they graduated from? Anybody? No. Why? Because you don't care. You just want them to do what? Clean your teeth, fix the cavity, extract the tooth, whatever. You don't care how, like, you didn't go there to evaluate their credentials. You went there for them to fix your problem. And when somebody comes to you, they come to you to fix your problem. So you want, you, you want to tell them about all your accolades and that you were in the top of your class. And guess what? They don't care. They don't even know the other people in your class.

So find better people to serve. What do I mean, better people? Better people who are a part of a big pool of people. So better people means there's a lot of them. That's the first thing. That's the first characteristic, characteristic of better people. What? There are a lot of people who have that problem. Why? Because if there's only one problem, one person in the whole world that has that problem, then you are a needle in a haystack. They have to weigh through all the other people in the world to find you. Or if you're one of those people who still looks for people to sell stuff to, then they are a needle in a haystack. Either way, wrong answer. But we do have some nice consolation prizes for you in the back. So instead of doing that, find a big pool of people, or solve a problem that a big pool of people have. That's like, I, I'm blown away by people who come with these ideas and they, "I've got this great business idea. This is something I've always wanted." Yeah, but you're the only person on Earth, out of nine billion people, who always wanted it. So better people are people who have, people who are in a big pool. People who have a big problem. So you find a big pool of people with a big problem. I, I know. So Mar, are you gonna say something else? No. When you start, when you start doing this, I'll start talking about something else. Big pool of people. That's why the three big niches are health, wealth, and relationships. Why? Because everybody wants better health, better wealth, better relationships. But what you want to do is you want to help left-handed jugglers strengthen their right hand. Good luck. But, but you see how obscure that is? That's how people think. But you, you don't understand. "My, I found the secret." I know, but you're the only person who was looking for it. That's the problem. Okay, find a big pool of people who have a big, big problem. And people who have big, deep pockets. The people that you solve a problem for, when it comes to offers, they have to have enough money to be able to afford your offer. I'm not saying don't solve problems for people who don't have money. That's not what I'm saying. What I'm saying is, if you're going to solve problems for people who don't have the money to pay you for those problems, make that your community service work. Make that your advocation, not your vocation.

So I've, I've been, Joan, can you cool me off a little bit? I'm, I have been a youth pastor, a senior pastor, an assistant pastor, a traveling evangelist. I've done all that stuff as ministry. And I still speak in churches. And, you know, that whole, I do all of that. But I used to, that used to be my vocation. And man, so many churches have this model, "Lord, you keep them humble, we'll keep them broke." And I said, "I'm not doing this anymore." I don't want to have to think about if I'm going to do ministry. I don't want to have to think about how I'm going to feed my family. I don't want to have to think about how I'm going to take my family on vacation. So you know what I'm going to do? I'm going to start a business. And if the people in the church don't like the fact that I have a business, good. Go find somebody else. Like, I'm okay with that. I am, I am not a politician. I'm not good at running for office. Like, if you ask me a question, you better want my answer, not the answer, so-called. And so, so, so I do ministry now. I speak in churches now. Guess what? I just don't charge them anything. If they want to give money to my Ministry that I use to support orphans and widows, I let them do that. If they don't want to, it's not a requirement. Why? Cuz I don't, I don't need the money. I also don't need the, the gig. I don't need to come speak your shirt. Like, like nothing's missing in my life. I, nothing's missing. I'm not trying to get anything.

Okay, so I'm going to find a big pool of people, have a big problem, big deep pockets, that they're willing to use some of that money in those deep pockets to solve that problem. And guess what? I'm going to solve that problem elegantly. And I'm going to charge them enough so that the people who can't afford it, my offers, I, so they leave me alone. The people who are willing to pay the least are the ones that give you the biggest headache. There are people who would say, "There are people in the world who would say, like, 'I can't believe my all he does is talk about money, blah, blah, blah, and he charges $40,000 an hour. What about those of us who don't have $40,000 an hour?'" Don't pay me. I spend over $100,000 a year, no more than that, over $100,000 a year to create content to put on YouTube for free. Why? So you, I can help you. And I don't need to ask you for money. And you don't need to pay me. Like, everybody's happy. And you, May, but can you just, can you, can you just give me a discount? I don't do discounts. I don't need the business. And I sure don't need the headache. Okay, y'all tracking?

Better people. How do you make better offers? Make offers to better people. How do you make offers to better people? Well, I already told you. Okay. Um, have a better purpose to start your business, your offer making. Like, start it for a better purpose. I'm, I'm going to tell you something now. You will never be able to take care of you until you stop thinking about you. You cannot be your top priority. You can be a priority, you can't be your top priority. So what do I mean by that? I mean, sometimes I will inconvenience myself to protect my name. Because, I mean, we have a relatively, I mean, we have 15 people on our team, and we have literally do hundreds and hundreds, sometimes over a thousand transactions per month. Sometimes stuff slips through the cracks. I had somebody who was frustrated because they didn't get a book. I said, "Give me their number." And I just called them. Said, "Hey, um, there was a problem. I want to make sure we get it fixed so this doesn't happen to anybody else." What's the problem? Now, I don't need to call people who don't get a book. But I, I don't mind calling people who didn't get their book, or didn't get it when they thought they'd get it, even though it might have been the post office's fault. I don't like, it doesn't matter, right? Because I'm not, I'm not doing this to serve me. I'm doing this to serve the people. So find a better purpose. What's the purpose? Purpose to serve. Purpose to serve the people and solve their problem. Guess what? Their problem is solved when they know it's solved, not when you think it's solved. "Well, I sold them the thing. It's not my fault if they didn't do it." Maybe it's not. Maybe it is. Okay. So purpose to serve. That's number one.

Number two, purpose to sort. What is, what do you mean, purpose to sort? Understand that your offer is not for everybody. And if somebody's going to be a no, a fast no is better than a forever maybe. It is not my job to turn a no into a yes. I will spend exactly zero energy turning a no into a yes. My, how do you overcome objections? I don't get objections. What do you mean, you don't get objections? I answer the questions in my presentation so that all an objection is is an infected question that wasn't answered in your presentation. So I don't get objections. I, people say, "Well, I don't have the money." Okay, well, then this offer is not for you, at least not now. And that's okay. Like, maybe instead, you should buy a book. And it doesn't have to be mine. You can go buy somebody else's book. Like, I am, I am not vested in somebody saying yes to my offers. Why? Cuz I sort. Some will, some won't. So what? Someone's waiting next. And what you do is you spend 50 hours attempting to turn a no into a yes. And the yeses that are waiting to say yes, you can't even get to them in time. And so they have to say yes to somebody else because you're, you're, you're convincing and not sorting.

Okay, purpose to sell. Now, when I say sell, I'm not talking about convincing. I'm talking about persuading. Convincing is the opposite of persuading. Convincing is when I attempt to get you to do something I desire you to do for my reasons. Persuasion is when I help you make a decision you already desire to make for your own reasons. This is why we sell. Like, yes, I give people enough information in my presentation to empower the yes they already desire to have. You don't pay attention to somebody because you don't want what they have. Think about it. You didn't walk into the shoe store because you wanted to buy a car. So somebody's paying attention to you, they're paying attention to you for a reason. They are hoping, well, first of all, they desired the transformation before they knew you existed. That's, that's like the best news ever. There are already thousands, tens of thousands, maybe hundreds of thousands, maybe millions of people in the world who would love to buy what you'd love to sell, if they only knew you existed. But they can't find you. You know why? Because on the internet, you are invisible. You Google your name, and you, all the pictures that come up, none of them look like you. Why? Cuz you're not findable. You're in the, on the internet, you're in the booth in the back, in the corner, in the dark. And you might as well not exist. You say, "My, my, how do I find people to sell my stuff to?" You're asking the wrong question. How could you possibly hope to get to the right answer? What's the right, what's the right question? The right question is, "How do I make myself findable for people who are already looking to buy when I'm already looking to sell?" Like, I don't ever attempt to turn nos into yeses. I like, I am not vested in your yes. There's like, my, my's going to do what my's gonna do, whether you say yes or no. Here's what you ain't gonna do, though. You ain't gonna say maybe. Not you ain't gonna forever maybe me. Like, you ain't gonna get me hanging out on the fence, hoping that you come around. I don't hope you come around. Like, if it's for you, it's for you. If it ain't, it ain't. We can still be friends, but I ain't going to keep talking about something that's already a no. I know it's a different approach, but it works for me. So when you're selling, what you're doing is you're using your words to more clearly show people that the offer that you've created solves their problem. Okay, cool.

So find better people, better purpose, better people to serve, better purpose to start, bigger problems to solve. Guess what? The bigger the problem, the bigger the price. Like, you want to start a business? Like, finds, see what people don't realize is who the problem you solve matters. Like, let's say you're really good at generating leads for a business. Okay? And so you can generate a thousand leads a month for a business. Like qualified leads. You can generate those thousand leads a month for a pizza shop where every time somebody buys a pizza, the average customer spends $20. And help that person make $20,000. Or you can help a cosmetic dentist, or a cosmetic surgeon, or an attorney, or somebody, a consultant, somebody who, when they make a sale, that sale is $5,000, $10,000, $20,000, $100,000. Why? Because let's say you have a business, and every time you make a sale, you make $20,000. If I generate leads for your business, I can charge you. If I can get you, if I can get you five sales a month, that's $100,000 a month. You would happily pay me $20,000 a month for those five sales. Are y'all tracking? See, here's your problem. The real reason you're having a hard time in business is because you're thinking of the marketplace instead of thinking from the marketplace. Like, it's like the old Clint Black song, "Put yourself in my shoes." That's what your customers are singing. "Put yourself in my shoes." So you need, uh, better problems to solve. They're better because the problem, the solution is desirable. That's what makes the problem a better problem to solve. The marketplace desires it. So you think, "Well, man, you don't understand. I went to school and I got my degree in psychotherapy." And so I'm really good at helping people heal from past trauma. The only problem is, the only people who talk like that and think like that are people who are in your industry. Even if I have past trauma, I'm not thinking, "I need to find somebody to help me heal from my past trauma." I might, I might think, "Man, I wish I didn't get angry all the time." I might be thinking, "Man, I wish I was, didn't feel so depressed all the time." Well, but see, people who go to school to learn how to do something, they don't talk like that. You know what I'm going to do? I'm going to help you to stop getting mad every time something happens. I'm going to teach you how to look at it from a totally different perspective so things that used to make you mad now make you thankful. You say, "What?" Right? Okay. So the, because they're, it's a better problem because the problem, the solution is more desirable. It's a better problem. I mean, a better solution because the solution is more measurable. What do I mean, measurable? I, I see this all the time when people talk about their offers. There's no clear, distinct before, and there's no clear, distinct after. Like, if you're helping somebody, one of the reasons weight loss works so well, weight loss offers work so well, is because you weigh so much before, and then I'm going to show you how to lose X amount of pounds in X amount of days. Pounds are measurable, days are measurable. The reason make money offers are so ben, are so profitable is because you know how much money you're making. You know it's less than you'd like to be making. So if I can show you how to make two, if I can show you how to turn your annual income into your monthly income, that's desirable, and it's also measurable. But one of the reasons it's desirable is because it is measurable. Does that make sense? Reason relationship offers work so well. You get, you get, "I'm going to show you how to go from being alone to having the one of your, the, the love of your life of your dreams in the next 30, 60, 90 days." Right, right, right. See, people got excited about that. And I'm just giving it as an illustration. I don't know how to help you do that. [Music] Um, you want to attract the right person. Become more attractive. And when I say attractive, I'm not talking physically necessarily. That's part of it, but that's not the whole thing, right? You have to, you want to be, your perception of attractive. You need to figure out what their perception of attractive is. Anyway, different conversation for a different day. So more measurable, more desirable. It needs to be more believable. You can't tell somebody, even if, even if a, a solution is desirable and it's measurable, if it's like so ridiculously unbelievable, nobody's going to buy into it. Like, dial, even if you know you, even if you've gotten the before, until you got enough results where enough people are giving you credit for this ridiculous solution that you're proclaiming that you have, until you have enough case studies, like, dial it back. Most people who are, who are making $60,000 a year, are not wanting to make $60,000 a month. They're just wanting to make $120,000 a year. Like, if I talk to a person who's making $500,000 a month about how to make a million a month, it's easier for them to believe that than it is for somebody who's making $60,000 a month to believe that I can help them make $100,000 a month. It's just, it's just the way it is. Like, I, one, for instance, I have a friend of mine who just challenged me. I told y'all this earlier, before we started recording, before we went live. Um, I have a friend who challenged me to acquire hundreds of millions of dollars worth of real estate in the next six months. And I don't have hundreds of millions of dollars. But it doesn't matter because I understand that it's easier to make a lot of money in a short period of time, make a little money over a long period of time. I just never had anybody challenge me to do it to the tune of hundreds of millions before. Is what I'm saying making sense? So it's easy for me to believe that because I remember when I went from making $48,000 a year to $112,000 a year. I went from $112 to $500,000. And then I remember, um, talking to one of my mentors, Jerry, um, and I asked him how much money this other influencer made back in 2015. He said, "Oh, probably about $800,000 a month." And I could not wrap my mind around $800,000 a month. Like, I was, "What did you just say? $800,000 a month?" Like, how? Well, that makes way more sense to me now, right? And so, so what I'm saying is, um, it needs to be believable for them, not believable for you. Okay? So even if you can get the results this big, maybe you only need to tell them about results that big. And once they get here, then you can tell them about this. Okay?

Um, PR, better preparation steps also make for a better offer. What does better preparation steps mean? It means you better prepare your message. I'm going to tell you something. There are so many half-baked ideas in the marketplace. I'm like, "Dude, if you would have just thought for 15 more minutes, this could have been good." Right? There are, there are more underdeveloped ideas in the world than there are fully developed ideas. You could make a fortune just fully developing other people's underdeveloped ideas. For instance, I'm, I'm going to, I'm not going to do it in the form of a whole concept. I'm just going to give you an, an illustration of a quote. Abraham Lincoln was a great man. Like, I mean, that's, depends on, I think that's incontrovertible. He was a great man. So Abraham Lincoln said, "I will prepare myself, and perhaps my time will come." That has been quoted millions of times, millions, millions. But it's incomplete. I'm going to complete it. My, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, 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my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my, my,

Before yesterday, the day before that, they spent 33 hours, 33.6, 62 hours watching me. Literally, in those two days, people spent eight years watching me in two days. What? Who could do that? Well, any of us could if we would say "by." But, yeah, you have a big channel. I didn't always have a big channel. You should be little, little bitty, itty bitty.

Okay, so, um, and then better pre-frames to set. What does that mean? You need to set better pre-frames. What's a pre-frame? It's, it's, it's a way of looking at something. You give your audience a way to look at the thing before you give them the thing to look at. That's called a pre-frame. Um, if you want to really get good at pre-framing, there's a book that will really help you get good at pre-framing. It's called "The Dan Sullivan Question." It's like 90 pages, so it's so good. It's literally the whole book is about nothing but pre-frames. And so many people don't pre-frame anything. Anyway, so, so, uh, better pre-frames is set. You declare better pre-frames, and then in those declared pre-frames, you show them a better destination. You know what most people do? Most people don't show the destination in their presentation. They show the transportation in their presentation. What do I mean? Like, it, it's like the result is Hawaii. You're going to Hawaii, right? But that's, that's the destination. But the transportation is the plane. What are the, what's the plane? The process, the pieces. Well, what we're going to do is we're going to use Slack, and we're going to use, we're going to use Trello boards and Slack channels, and we're going to use Airtables and, um, spreadsheets. And then, and then after that, we got 10 modules. Then you start going into your pieces. We got 10 modules with six videos and seven audios. And, and then you're talking about all the stuff that nobody cares. All you're doing is describing the plane. Nobody goes to Hawaii for the plane. They don't go there for the transportation. They go there for the destination. Describe the destination. What their life is going to look like. What their life is going to feel like. And then get better at descriptions. Like, learn some adjectives other than "that thing." Some nouns other than "that thing." Some adjectives other than "really great," "it's going to be super," "it's going to be boss," "it's going to be fire," right? Like, learn to paint words with your, I mean, learn to paint words with your pictures. I, you should talk now. I just read about, learn to paint pictures with your words, right?

Okay, um, better pre-frames to set. Better positioning sequences. What's a positioning sequence? Okay, man, this is so cool for me when I realized it. When you are making an offer, if you don't give the people you're making the offer to something to compare it to, they're always going to compare it to something that costs more than your offer and is worth less than your offer. So, it's your job, it's your job to give them what to compare it to. Does, does that make sense? Yes. So, if you're teaching people how to lose weight without dieting, you have to show them how much diets cost and how, how it's a proven fact that they don't work. And, and you show them the word "diet." The first three letters are "die." That's why you feel like you're going to die when you're on a diet, right? Right. Okay, so better positioning sequences, better, better comparisons. So when you have better comparisons, for instance, like I, I have some offers that are relatively pricey. Like I have a $27,000 year coaching program, $55,000 year coaching program, $355,000 year coaching program, and a million dollar year coaching program. Oh, that's so much money. Okay, I, I'll give you that. I mean, but compared to what? Let's say $27,000 compared to what? And I'm not, I'm not telling you this because I want you to buy something. Don't buy any if you think that's why I'm doing this. Don't buy anything from me, okay? Ever. Like, I'm cool with it, and we're still friends. I love you. Okay. How many of you paid more than $27,000 for your college? Even if you got a scholarship, somebody paid more than $27,000. Exactly. How many of you have had anybody who graduated from your college? Anybody who's graduated from your college ever made four, ever made $1.6 million in four months after they graduated from what they learned in college? Doesn't happen. But I've had that happen in my coaching program. Didn't happen to everybody, but I'm just saying, at least it's a possibility because it's happened. Why? Because all I did was show somebody what they already have, and then they went and used it, and they made $1.6 million. They could have made the $1.6 million before I showed up if somebody else would have showed them that they already had the, that they were the resource. Are y'all tracking? Okay. So that's what I mean by comparison. So I'm comparing my coaching program to a college education. Okay. Y'all, y'all, y'all figured it out. Okay. Comprehension. So better, um, better comprehension. So when you have better positioning and sequences, then that leads to better compensation. First for them, like you're revealing what they get out of the offer. That's a positioning sequence. You show them what their life is going to look like when they get there. That's positioning. It's pre-framed, but it's also positioning. You're, you're literally inserting their life into the transformation as if it's already happened in your description. Okay. Is this too heavy? Because no, good. Okay. Okay. I just want to make sure y'all okay. Okay. So better, we're on that was number six. Number seven, we're almost done. Number seven, better promises. Simply stated, the best promise is one that's desired, but it's also clear. So the, the promise is better because they are clear. The promises are better because they're clear. You know exactly what the transformation is. See, here's what happens. A lot of people who make offers, they are not clear on the transformation, so they don't know how to make it clear for somebody else what the transformation is. Are y'all tracking? Okay. So it's, they're better because they're clear. They're better, they're clear because they're better communicated. You, I don't like to talk. Get over yourself. I'm not good at talking. Get over that, too. You're good at walking when you landed on this planet. Get better. And because they're more clear, and because they're better communicated, now they are better comprehended. And when they're better comprehended, it's easier for people to say yes. Better promises, clearly stated. That's number seven. Number eight, better presentation strategies. Okay, I probably shouldn't do this on my community service because this is something that I generally only teach in my $55,000 Mastermind, but I'm going to share it with y'all briefly so y'all can figure it out from here. How do you communicate a message better? By using better pictures. Say, "What do you mean, better pictures?" Larry, can you show my digital blackboard? Show them my digital blackboard. That's what I mean. Better pictures. Notice I didn't say prettier pictures. I said better pictures. This is so much more effective than a PowerPoint presentation with a bunch of static pictures on it for you to be looking at and attempting to figure out what I'm going to say. Why? Because you're, leave it there, because you are developing the concept in your mind alongside of me while I'm uncovering it with my words. How many of you are not artists? Good. Congratulations, you can do this. How many of y'all know how to draw a stickman? Okay, good. You get the picture. So they're clear. The, like, it's a better, um, better presentation when you have better pictures. Better pictures are pictures that you develop in front of your audience, not pictures that you develop in a booth in a back in the corner of the dark and then show them to your audience and hope they get it. Do you know what? If I'm saying something right here, and I can see in your face that I have confused you, I can fix it right here. I don't have to wait till I'm done and then go fix it in PowerPoint and then hope that it gets better next time. I'm not saying there's anything wrong with PowerPoint. If you're going to use PowerPoint, use PowerPoint and a flip chart. PowerPoint and a digital blackboard. PowerPoint and a chalkboard. But draw something. Better pictures that causes people to see what you mean. Okay. Okay. Better pictures will make you have much better presentations. Better parables. What's a parable? A story. You got to get good storytelling. One of the ways you get better at telling stories, don't tell them unimportant details that don't matter to the concept. Like, if there, if it's irrelevant to the concept, it's not worth talking about. Well, yeah, there was a man, he was 37, and his wife, she was 36, unless this is going to have something to do with something that happened when they got a year older or they, like, they don't, you don't need to know their age. Only tell them the facts about the story that are pertinent to making the point. As my good friend Andy, um, Andy Enrique says, "Never make a point without telling a story, and never tell a story without making a point." It'll make you a better storyteller, right? And so, um, so you have better pictures are, um, more better in better integrated. Better integration of pictures. Better integration of parables in your presentation strategy. And better integration of principles. I'm going to tell you something. You want to do something to change your life? Study a wide range of topics, but go deep on the ones that are special to you. Here's what's going to happen. You're going to find something in your wide that's going to expand your knowledge on your deep, and then you'll be able to talk about the thing you go deep on better than anybody else who talks about it. If you want to learn how to do that intentionally, there's a book I'm going to recommend. And, and by the way, all the books that I'm recommending, you can find at myON golden am.com. That's my affiliate link with Amazon. And I'm not, like, if you don't want me to get paid, don't buy it there. Just go to regular Amazon, okay? I don't really care. Doesn't matter. But I might as well tell you it's there because then you'll find all my favorite books there. myON golden amc.com. Okay. So this book, though, will change your life. It's called "Leader." It's called "Innovation Secrets of Steve Jobs." So good. Such a great book. Okay. Better principles. You need to better understand principles, and then you need to better integrate those pictures, those principles with your pictures and your parables. And if you do, I'm telling you, you will be a better presenter. You will be more interesting. Why? Because do you understand that when you're teaching somebody something about something they already know, but in a way they've never thought about it, you're actually enlightening them. You're shining light on a subject. You're giving them the ability to see reality more clearly. Because a wise man's eyes are in his head, not on his head, not in front of his head, in his head. Anyway, I'm going to talk more about that later on a different day. Okay. So, and then lastly, better pricing systems. You want to make great offers. You have to have a better way to price your offers. Okay. The offer is better because it's based on preparation. What preparation? The preparation that I have spent discovering how to have this transformation for me, and then I've shared it with enough people and answered their questions long enough to know how to help you get the same transformation. I'm so glad that when I got started in sales, I was terrible. Why? Because if I hadn't been terrible, if I'd come out of the gate being great at sales, I would only be able to help people who can come out of the gate who are great at sales. But because I was terrible, how terrible were you? I got started selling financial services. It took me a year and a half to make my first sale, and I was doing a lot of presentations. I'm so glad I was terrible. Why? Because because I was terrible, I got to make adjustments along the way. Pay attention to how those adjustments affected my presentations. And so when I come to people who are not good at sales, I can relate, 'cause you ain't as terrible as I was. So better preparation. But your pricing is also based on better payoffs, not better payoffs for you, better payoffs for your clients. I'm going to tell you something. People think I charge a lot of money just because I, I want to get rich. I'm already rich. I don't need to work. I don't need to work for money at all. I can let my investments just pay me for the rest of my life. I don't need to do this. I don't need a YouTube channel. I don't need to sell coaching. Why do I do it? Because I love helping people become free. And here's what I found out: the heart follows the pocketbook. Where your treasure is, there your heart will be also. So people who don't pay, don't pay attention. People who pay a little, pay a little attention. People who pay a lot, pay a lot of attention. My desire is to help people have transformation. The only way to do that is to help them pay a lot of attention. And people who are unwilling to do that are not, they're curious, but they're not serious. And I don't want to work with curious people. Okay. Y'all tracking? And then the reason we do better pricing is because it's better for profits. Now, when I price my offers, I don't look at what Ed's selling his offer for and then make my price according to that, because he, I think he's my competition. I don't look at Maria and say, "Well, she's selling her offer for this, and I sell something similar, so I'm gonna." No, I don't. I don't look at what anybody's doing. I don't care. It has nothing to do with it. I look at the transformation that I've been able to get. One of the reasons my prices have gone up throughout the years is I was helping people make all this money, and I was only getting like, charging a little bit of money for it. Like, this is dumb. Like, and I'm not dumb, so I might do something dumb, but I'm not going to do something dumb perpetually. I sell somebody something for $27,000, and they come back and report to me, "Yeah, I use what you showed me, and I made a million dollars in a day." I know my price is too low. I'm not confused. So, having said all of that, I promise you, in 2025, if you will determine that you are going to develop and deploy and disclose better offers, so many aspects of your life will get better that you will look in the mirror on January 20, January 1st, 2026, and you're like, "Who's that?" Just kidding. You won't even recognize yourself. Thanks for watching. We'll see you on the next video. By the way, on our Bible study channel on Thursday, my Bible study with myON golden, it's going to be off the charts. Let's go. See you on the next video. Bye for now. [Applause]