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Why Android Users Might Be Smarter Than iPhone Fans

Marketing Brilliance0:45

Transcription

I'm happy to admit that the latest iPhone might be better, slightly. However, I also know enough about human psychology to know there are about 200 million people in the world who, if Tim Cook stood up and announced that the next iPhone was going to be a turd on a stick, they'd still rush out and queue and buy it.

Yeah. And therefore, I trust Android buyers to be actually rational actors. And therefore, the popularity of any Android phone is a reliable signal of its quality because they've bought it despite the fashion.

Yeah. Whereas in Apple, I would argue that the herd mentality and the complete cultish nature of the thing means I can't quite trust social proof.